Reserve Trademarks
21.01.2026 | Trademark law
Reserve trademarks are marks whose use is only planned for the future, or those that were registered solely for the “reservation” of a term that might become strategically important for …
Trademark Monitoring
24.11.2025 | Trademark law
Why Trademark Monitoring? Trademark law is an exclusive right. This means that as the owner of your trademark, you are entitled to prevent any other party from using your trademark …
EUIPO – the European Union Intellectual Property Office
24.11.2025 | Trademark law
EUIPO – the European Union Intellectual Property Office The European Union Intellectual Property Office (EUIPO) is an agency of the European Union based in Alicante, Spain. The EUIPO is responsible …
Multimedia Trademarks
24.11.2025 | Trademark law
Multimedia Trademarks Multimedia trademarks consist of a combination of (moving) image and/or three-dimensional elements, as well as acoustic elements. Multimedia trademarks can be represented in an MP4 file on a …
Trademark Protection Packages
16.12.2025 | Trademark law
The development of your brand will cost you your entire working time and tens of thousands of euros for advertising measures in the coming years. Therefore, it is certain: when …
Next Steps for Trademark Registration
24.11.2025 | Trademark law
1. Warning about fraud attempts After registration, trademarks are entered in a publicly accessible register. This fact is also exploited by fraudsters who send payment requests for entry “in the …
Order Trademark Protection
24.11.2025 | Trademark law
No Risk – Always Fair If your brand cannot be protected, you only pay for the phase(s) that have already been started.
Data for your Trademark Application
24.11.2025 | Trademark law
Motion Mark
24.11.2025 | Trademark law
Definition of Motion Mark A motion mark is a trademark that protects a movement or a change in position of the elements of the mark. Requirements Motion marks can be …
Other Trademark
24.11.2025 | Trademark law
Other Trademark Trademark law recognizes numerous predefined types of trademarks: Word marks, figurative marks, word-figurative marks, color marks, pattern marks, 3D marks, position marks, motion marks, hologram marks, sound marks …
Holographic Mark
24.11.2025 | Trademark law
Definition of Holographic Mark A holographic mark is a trademark consisting of elements with holographic features. Holograms are three-dimensional representations of objects on a two-dimensional surface with a sense of …
Pattern Mark
24.11.2025 | Trademark law
Pattern Mark A pattern mark is a two-dimensional design that repeats continuously in all directions. The mark is therefore usually only a segment of a pattern that spreads uniformly in …
3D Trademark / Shape Mark
24.11.2025 | Trademark law
3D Trademark / Shape Mark 3D trademarks, also known as physical marks or shape marks, can be independent figures, the design of the product packaging, or the shape of the …
Functions of a Trademark
24.11.2025 | Trademark law
Functions of a Trademark For a company, the trademark is the distinguishing feature that sets it apart from other companies. A trademark enables a company to differentiate itself from competitors. …
Sound Mark / Acoustic Mark
24.11.2025 | Trademark law
Sound Mark / Acoustic Mark A sound mark, also known as an acoustic mark, consists of sounds or melodies. Requirements Previously, sound marks also had to be graphically representable. This …
Filament Mark
24.11.2025 | Trademark law
Filament Mark The Filament Mark consists of origin-identifying markings along the length of goods that are sold by length units and regularly cut for this purpose. Filament marks accordingly run …
German Trademark
24.11.2025 | Trademark law
Trademarks in Germany The registration of a national trademark valid only in Germany must be carried out at the German Patent and Trademark Office (DPMA). Think Big The sole registration …
Trademark Protection in Austria
24.11.2025 | Trademark law
Trademark Protection in Austria Scope The Austrian trademark is regulated by the Trademark Protection Act. The scope of an Austrian trademark covers the entire territory of Austria. Outside of Austria, …
International IR Trademark
24.11.2025 | Trademark law
International Registration (IR) An international registration (IR) with the World Intellectual Property Organization (WIPO) in Geneva enables a simplified international application in the form of the IR trademark. Madrid System …
Union Trademark / EU Trademark
24.11.2025 | Trademark law
Union Trademark / EU Trademark The Union Trademark (EU Trademark) is the trademark of the European Union. Union Trademarks are administered by the EUIPO. They grant trademark protection in all …
Vienna Classification
24.11.2025 | Trademark law
The Vienna Classification significantly improves the search capabilities for figurative elements of registered trademarks.
List of Nice Classes
24.11.2025 | Trademark law
The Nice Classification contains 45 classes, including 34 classes of goods and 11 classes of services. Each class contains headings and explanatory notes.
Word Mark
24.11.2025 | Trademark law
Word Mark A word mark consists exclusively of letters, numbers, and certain permissible punctuation and special characters. Both words in the classical sense and mere combinations of characters are eligible …
Word-image Mark
24.11.2025 | Trademark law
What is a Word-Image Mark? The word-image mark consists of elements of a word mark and a figurative mark. A word mark becomes a word-image mark as soon as a …
Figurative Mark
24.11.2025 | Trademark law
What is a Figurative Mark? A figurative mark consists of two-dimensional graphic and pictorial representations. A figurative mark does not contain any elements of a word mark, i.e. no Latin …
Color Mark
24.11.2025 | Trademark law
Color Marks Color marks are trademarks that consist exclusively of one or more (contourless) colors. A colored shape, e.g. a blue square, would however be a figurative mark. High Registration …
Position Mark
24.11.2025 | Trademark law
Position Marks The position mark is a type of trademark that claims a consistent positioning on the marked goods. Registering a position mark is significantly more challenging than registering other …
Types of Trademarks
24.11.2025 | Trademark law
All Types of Trademarks Numerous types of trademarks are available for the protection of a mark. The most commonly protected trademark forms are the word mark and the combined mark. …
Nice Classification
24.11.2025 | Trademark law
What is the Nice Classification? The Nice Classification is an international agreement from 1957 for the classification of goods and services into classes (Nice classes). The Nice Classification is used …
Trademark Law
05.06.2026 | Trademark law
Protect your trademark! Trademark rights are important. A registered trademark prevents competitors from operating under the same company name, name, slogan, product designation, or logo, thereby causing confusion in the …
