Protect your trademark!

Trademark rights are important.

A registered trademark prevents competitors from operating under the same company name, name, slogan, product designation, or logo, thereby causing confusion in the market and making your company harder to find.

The trademark examination conducted prior to trademark registration ensures that your desired trademark does not infringe any prior rights. Anyone who uses their trademark without a trademark examination runs the perpetual risk of subsequent prohibition of trademark use by the holder of prior rights.

EUIPO Authorized Representative
WIPO Authorized Representative
DPMA Authorized Representative
ÖPA Authorized Representative
EUIPO, WIPO, DPMA & ÖPA
Authorized Attorneys
Attorney Sebastian Riedlmair Sebastian Riedlmair
Harlander & Partner Attorneys
„This competitive advantage of a registered trademark is easily affordable not only for large brands and labels, but also for small businesses.“
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How we secure your trademark rights

As attorneys at law, we have one single task in trademark law – to provide you with security for your investments in your trademark. For this, we are highly qualified:

ETMD EP certified
EUIPO ETMD EP
certified
Trademark Attorneys

There is no such thing as partial security – therefore, we don’t do things halfway:

Rechtsanwalt Peter Harlander Peter Harlander
Harlander & Partner Rechtsanwälte
„A trademark application ultimately involves one day of work—research, analysis, risk assessment, consultation.

Our work safeguards your investments, which you will make in building your brand over the coming years.“
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Trademark Registration Process

Costs & Benefits

A trademark registration is valid for 10 years and can be renewed indefinitely. With our trademark protection packages, the costs incurred are very low, in the upper three-digit or lowest four-digit range. This already includes all attorney fees and official fees for the first 10 years.

Calculated annually, for example, the EU-wide protection of a trademark, including attorney fees and the registration fee, costs only a few hundred euros per year.

Considering the value of “EU-wide protection of one’s own product designation,” it must be noted that there is little for companies that is comparably affordable and sensible at the same time.

Trademark Law Consultation

Our consultation covers all important aspects of trademark law. In the first step, fundamental preliminary questions are examined. In which classes should the trademark be protected? Is your trademark even registrable? If so, in what form? As part of the examination of registration requirements, it is checked, for example, whether there is a need to keep the mark free for public use and whether the trademark has distinctive character.

In the next step, the type of trademark is determined together with you. Possible options include, for example, a word mark, a figurative mark, or a combined word and figurative mark. Each variant has advantages, but also disadvantages. In addition, the scope of protection of the trademark is determined, i.e., in which classes and in which countries the trademark is to be registered.

To select the Nice classes to be protected, we analyze the current scope of your company’s activities, but also consider with you how the company could develop in the future.

Finally, the geographical scope of protection is determined.

Rechtsanwalt Peter Harlander Peter Harlander
Harlander & Partner Rechtsanwälte
„Trademarks are most frequently registered in the EU, in Austria, and in Germany.
However, international trademark applications in Switzerland or in the USA are not uncommon either.“

Trademark examination

Only once these fundamentals have been clarified is a similarity search and the trademark law analysis of the results possible. At its core, it is about determining whether the trademark to be registered is confusingly similar to existing trademarks. Regarding the question of when there is a likelihood of confusion, there exists extensive and multifaceted case law.

Even as a trademark law expert, there are some tough nuts to crack at this point. Laypeople can only arrive at the correct result by chance at this stage. Depending on its outcome, the trademark law analysis leads either to the approval of the registration or to the preparation of a risk assessment.

Trademark registration

Following the trademark similarity examination, the trademark registration takes place. This consists of processing the registration procedure, i.e., preparing all documents, filing with the competent trademark office, and corresponding with the trademark office.

Trademark Law: Free initial consultation, trademark search, trademark registration, trademark monitoring, representation in trademark disputes.

If no complications arise during the trademark examination, the trademark application is filed with the competent trademark office as early as one week after the order is placed.

In the event of third-party objections against the trademark registration, a separate opposition procedure is initiated, in which the objections must be addressed and refuted.

Trademark monitoring

After registration of the trademark, we are happy to offer further services such as the ongoing monitoring of the trademark for infringements by third parties or ensuring the extension of your trademark in good time before the expiry of the 10-year protection period.

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Apply for Trademark Protection Now

Do you want to register a trademark? Then you have come to the right place!

You can find an overview of the costs and fees in our trademark protection packages with fixed prices.

Select Your Preferred Appointment Now:Free initial consultation

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