Online Advertising
21.01.2026 | Competition law
The legal framework for online advertising is the E-Commerce Act. Accordingly, online advertising is any online communication that aims to promote the sales of a company. The following can be …
Direct Marketing
24.11.2025 | Competition law
Direct marketing refers to any marketing activity used to achieve interaction with readers, listeners, or viewers. The aim of direct marketing is therefore to elicit an individual and measurable response …
Radio Advertising
24.11.2025 | Competition law
Radio advertising includes advertising on TV and radio. Radio Advertising Radio advertising includes advertising on the radio. The legal framework for radio advertising is laid down in the Private Radio …
Advertising and Politicians
24.11.2025 | Competition law
Advertising for politicians and parties may only be placed within a legally regulated framework. This legal framework is defined by the Media Transparency Act. For example, advertisements by public authorities …
Advertising and Minors
24.11.2025 | Competition law
Minors must be especially protected when it comes to advertising. In Austria, both the ORF and Private Radio Act and the Audiovisual Media Services Act provide explicit protection regulations for …
Advertising Restrictions for Selected Liberal Professions
24.11.2025 | Competition law
Doctors Doctors are not allowed to advertise in a way that is unprofessional, untrue, or impairs the reputation of the profession. The Medical Association has issued the regulation “Doctor and …
Personal and Professional Advertising Restrictions
21.01.2026 | Competition law
There are a number of professions for which the Austrian legal system provides special advertising restrictions. These primarily affect the so-called liberal professions. The restrictions are primarily intended to prevent …
Advertising and Copyright
24.11.2025 | Competition law
No advertising campaign is complete without photo, video, or audio material, as well as text. Often, the materials used for advertising do not originate from the advertisers themselves but were …
Legal Considerations for Advertising
24.11.2025 | Competition law
Advertising aims to inform customers about products and innovations and motivate them to purchase. Many daily ponder the best strategies to ensure advertising achieves the desired success. It must not …
ADVERTISING WITH TEST RESULTS
21.01.2026 | Competition law
Test results are important proofs of quality and are therefore capable of significantly influencing customers’ purchasing behavior. Advertising with test results is consequently rightly very popular. However, advertising with test …
Competition Law
24.11.2025 | Competition law
Directly on the Pulse of the Company Attorney Peter Harlander offers over 20 years of experience in competition law. We know every extrajudicial and judicial trick to enforce and defend …
