The Infant Formula Act contains regulations regarding advertising for infant formula. Accordingly, advertising for infant formula must convey the necessary information about the correct use of the food products.
The information in the advertising must be solely scientific and factual. Advertising for infant formula must not suggest that bottle feeding is equivalent or superior to breast milk. Furthermore, advertising directed at pregnant women or mothers of infants must contain a range of specific information. These include, in particular:
- Benefits and advantages of breastfeeding,
- possible negative effects of supplementary bottle feeding on breastfeeding,
- the proper use of industrially produced or home-prepared infant formula.
The distribution of samples in retail stores to encourage consumers to purchase infant formula is generally prohibited.
Read also: “Advertising Restrictions and Prohibitions for Tobacco Products”
