Sound Mark / Acoustic Mark
Sound Mark / Acoustic Mark
A sound mark, also known as an acoustic mark, consists of sounds or melodies.
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Previously, sound marks also had to be graphically representable. This was largely unproblematic for melodies, but not for everyday sounds. This requirement has since been abolished. The graphic representation of a sound mark is done in musical notation or a sonogram. Submission as a digital audio file is also permissible.
Distinctiveness
A sound mark, like any other mark, must also possess inherent distinctiveness. This will not be the case for long, barely memorable melodies. Conversely, sound marks consisting of only a single tone are generally not distinctive. The mere acoustic reproduction of a text through singing is also generally not considered eligible for trademark protection. It is different if the singing is additionally accompanied by a melody – in this case, the sound mark regularly possesses inherent distinctiveness.
Goods and services must also not be described by the sound mark. For example, the mooing of a cow is not distinctive for milk.
Examples
One of the most well-known sound marks is the “Tüdeldüdü” melody of Deutsche Telekom AG. Other registered sound marks include the roar of the MGM lion or the popping of a champagne cork by Henkell & Co. Sektkellerei KG.
Select Your Preferred Appointment Now:Free initial consultationOther Types of Trademarks
Word marks Figurative marks Word/figurative marks Color marks 3D marks / Shape marks Position marks Pattern marks Sound marks / Aural marks Identification thread marks Hologram marks Motion marks Multimedia marks Other marks
Costs of a Sound Mark / Acoustic Mark
Do you want to register a sound mark / acoustic mark? Then you have come to the right place!
You can find an overview of the costs and fees in our trademark protection packages with fixed prices.
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