Types of Trademarks
All Types of Trademarks
Numerous types of trademarks are available for the protection of a mark. The most commonly protected trademark forms are the word mark and the combined mark.
Word marks Figurative marks Word/figurative marks Color marks 3D marks / Shape marks Position marks Pattern marks Sound marks / Aural marks Identification thread marks Hologram marks Motion marks Multimedia marks Other marks
Scent marks or taste marks are currently not protectable in the trademark register due to a lack of clear representability.
Select Your Preferred Appointment Now:Free initial consultationDistinction of Trademark Types
Generally, the relationship between the individual types of trademarks is fluid. For most trademark law issues, it is not the chosen type of trademark that is relevant, but only the manner in which the mark is perceived.
For example, a highly distinctive logo of a chocolate manufacturer, which is accompanied by the word “Schokolade” – a word that is not distinctive in the slightest in this context – is formally a combined mark. Therefore, only the figurative element obtains protection. In this case, it would therefore be more sensible to protect only the logo as a figurative mark.
The registration of a pure color mark is subject to high hurdles. Anyone who sells chocolate in single-colored packaging can only register the color as a trademark if they are as well-known as Milka. Startups therefore have no chance of obtaining a color mark. Colored elements with contours, however, are open to everyone as figurative marks.
Position marks are always also figurative marks (due to their graphic representation). Conversely, a figurative mark can also be a position mark.
Select Your Preferred Appointment Now:Free initial consultationSelection of the Ideal Trademark Type
The selection of the ideal trademark form is an important focus within the scope of legal advice prior to a trademark application. Aspects such as the intended use, the marketing strategy, and not least the available budget are important decision criteria.
Costs of a Trademark
Do you want to register a trademark? Then you have come to the right place!
An overview of the costs and fees can be found in our trademark protection packages with fixed prices.
Select Your Preferred Appointment Now:Free initial consultation
