{"id":156491,"date":"2026-05-22T10:00:00","date_gmt":"2026-05-22T08:00:00","guid":{"rendered":"https:\/\/harlander-partner.eu\/%e7%ab%9e%e4%ba%89%e6%b3%95\/%c2%a7-31-uwg-%e5%86%92%e7%94%a8%e5%a5%96%e9%a1%b9%e4%b8%8e%e7%89%b9%e6%9d%83\/"},"modified":"2026-06-10T08:18:28","modified_gmt":"2026-06-10T06:18:28","slug":"%c2%a7-31-uwg-%e5%86%92%e7%94%a8%e5%a5%96%e9%a1%b9%e4%b8%8e%e7%89%b9%e6%9d%83","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/zh-hans\/%e7%ab%9e%e4%ba%89%e6%b3%95\/%c2%a7-31-uwg-%e5%86%92%e7%94%a8%e5%a5%96%e9%a1%b9%e4%b8%8e%e7%89%b9%e6%9d%83\/","title":{"rendered":"\u00a7 31 UWG\u2014\u2014\u5192\u7528\u5956\u9879\u4e0e\u7279\u6743"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u53d7\u5f71\u54cd\u8005\uff0c\u00a7 31 UWG\u2014\u2014\u5192\u7528\u5956\u9879\u4e0e\u7279\u6743<\/h2><ul><li><a href=\"#h-31-uwg-anmassung-von-auszeichnungen-und-vorrechten\" data-level=\"2\">\u00a7 31 UWG\u2014\u2014\u5192\u7528\u5956\u9879\u4e0e\u7279\u6743<\/a><\/li><li><a href=\"#h-bedeutung-von-31-uwg-im-wettbewerbsrecht\" data-level=\"2\">\u00a7 31 UWG \u5728\u7ade\u4e89\u6cd5\u4e2d\u7684\u610f\u4e49<\/a><\/li><li><a href=\"#h-betroffene-auszeichnungen-und-befugnisse\" data-level=\"2\">\u6d89\u53ca\u7684\u5956\u9879\u4e0e\u6743\u9650<\/a><ul><li><a href=\"#h-unberechtigte-gefuhrte-titel-und-ehrungen\" data-level=\"3\">\u4e0d\u5f53\u4f7f\u7528\u7684\u5934\u8854\u4e0e\u8363\u8a89<\/a><\/li><li><a href=\"#h-vortauschung-behordlicher-befugnisse\" data-level=\"3\">\u5192\u5145\u884c\u653f\u673a\u5173\u6743\u9650<\/a><\/li><li><a href=\"#h-irrefuhrende-darstellung-bestehender-auszeichnungen\" data-level=\"3\">\u5bf9\u65e2\u6709\u5956\u9879\u7684\u8bef\u5bfc\u6027\u5448\u73b0<\/a><\/li><\/ul><\/li><li><a href=\"#h-typische-verstosse-in-der-praxis\" data-level=\"2\">\u5b9e\u8df5\u4e2d\u7684\u5178\u578b\u8fdd\u89c4<\/a><ul><li><a href=\"#h-unzulassige-berufsbezeichnungen\" data-level=\"3\">\u4e0d\u5141\u8bb8\u7684\u804c\u4e1a\u79f0\u8c13<\/a><\/li><li><a href=\"#h-tauschende-unternehmensdarstellung\" data-level=\"3\">\u8bef\u5bfc\u6027\u7684\u4f01\u4e1a\u5f62\u8c61\u5448\u73b0<\/a><\/li><li><a href=\"#h-irrefuhrende-verwendung-von-gutezeichen\" data-level=\"3\">\u5bf9\u8d28\u91cf\u6807\u5fd7\u7684\u8bef\u5bfc\u6027\u4f7f\u7528<\/a><\/li><\/ul><\/li><li><a href=\"#h-abgrenzung-zu-anderen-vorschriften-im-uwg\" data-level=\"2\">\u4e0e UWG \u5176\u4ed6\u89c4\u5b9a\u7684\u533a\u5206<\/a><ul><li><a href=\"#h-verhaltnis-zu-2-uwg\" data-level=\"3\">\u4e0e \u00a7 2 UWG \u7684\u5173\u7cfb<\/a><\/li><li><a href=\"#h-bedeutung-der-schwarzen-liste-im-anhang\" data-level=\"3\">\u9644\u4ef6\u201c\u9ed1\u540d\u5355\u201d\u7684\u610f\u4e49<\/a><\/li><\/ul><\/li><li><a href=\"#h-rechtliche-folgen-bei-verstossen\" data-level=\"2\">\u8fdd\u89c4\u7684\u6cd5\u5f8b\u540e\u679c<\/a><ul><li><a href=\"#h-verwaltungsstrafen-und-sanktionen\" data-level=\"3\">\u884c\u653f\u7f5a\u6b3e\u4e0e\u5236\u88c1<\/a><\/li><li><a href=\"#h-zivilrechtliche-anspruche-und-unterlassung\" data-level=\"3\">\u6c11\u4e8b\u8bf7\u6c42\u6743\u4e0e\u505c\u6b62\u4fb5\u5bb3<\/a><\/li><\/ul><\/li><li><a href=\"#h-risiken-im-marketing-und-aussendarstellung\" data-level=\"2\">\u8425\u9500\u4e0e\u5bf9\u5916\u5f62\u8c61\u4e2d\u7684\u98ce\u9669<\/a><\/li><li><a href=\"#h-ihre-vorteile-mit-anwaltlicher-unterstutzung\" data-level=\"2\">\u5f8b\u5e08\u652f\u6301\u7684\u4f18\u52bf<\/a><\/li><li><a href=\"#h-haufig-gestellte-fragen-faq\" data-level=\"2\">\u5e38\u89c1\u95ee\u9898 \u2013 FAQ<\/a><\/li><\/ul><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-31-uwg-anmassung-von-auszeichnungen-und-vorrechten\"><a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P31\/NOR40091903\" type=\"link\" id=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P31\/NOR40091903\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 31 UWG<\/a>\u2014\u2014\u5192\u7528\u5956\u9879\u4e0e\u7279\u6743<\/h2>\n\n<p class=\"wp-block-paragraph\">\u6839\u636e <strong>UWG \u7b2c 31 \u6761\u5bf9\u5956\u9879\u4e0e\u7279\u6743\u7684\u5192\u7528<\/strong>\uff0c\u662f\u6307\u7981\u6b62\u5728\u5546\u4e1a\u6d3b\u52a8\u4e2d <strong>\u4ee5\u5e76\u4e0d\u5b58\u5728\u7684\u5934\u8854\u3001\u8d44\u8d28\u6216\u5956\u9879\u8fdb\u884c\u5ba3\u4f20\uff0c\u6216\u4ee5\u4f1a\u9020\u6210\u9519\u8bef\u5370\u8c61\u7684\u65b9\u5f0f\u4f7f\u7528\u8fd9\u4e9b\u79f0\u8c13<\/strong>\u3002\u56e0\u6b64\uff0c\u4f01\u4e1a\u65e2\u4e0d\u5f97 <strong>\u65e0\u6743\u4ee5\u7279\u6b8a\u8363\u8a89\u81ea\u6211\u6807\u699c<\/strong>\uff0c\u4e5f\u4e0d\u5f97 <strong>\u5192\u5145\u884c\u653f\u673a\u5173\u6743\u9650\u6216\u5c31\u5176\u8303\u56f4\u4f5c\u51fa\u8bef\u5bfc<\/strong>\u3002\u8be5\u89c4\u5b9a\u65e8\u5728\u901a\u8fc7\u4ec5\u5141\u8bb8\u771f\u6b63\u4f9d\u6cd5\u83b7\u5f97\u5956\u9879\u8005\u4ece\u4e2d\u53d7\u76ca\uff0c\u6765 <strong>\u4fdd\u969c\u516c\u5e73\u7684\u7ade\u4e89\u6761\u4ef6<\/strong>\u3002\u540c\u65f6\uff0c\u8be5\u89c4\u8303\u4e5f\u9632\u6b62\u5bf9\u65e2\u6709\u5956\u9879 <strong>\u4f5c\u51fa\u542b\u7cca\u6216\u5938\u5927\u7684\u5448\u73b0<\/strong>\uff0c\u4ee5\u514d\u5ba2\u6237\u4ea7\u751f\u9519\u8bef\u671f\u5f85\u3002   <\/p>\n\n<div class=\"wp-block-uagb-container uagb-block-3019fe8e alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-32585033\">\n<p class=\"wp-block-paragraph\"><strong>\u5192\u7528\u5956\u9879\uff08UWG \u7b2c 31 \u6761\uff09<\/strong>\u662f\u6307\u4f01\u4e1a <strong>\u4e0d\u5f97\u4f7f\u7528\u4e0d\u5c5e\u4e8e\u5176\u81ea\u8eab\u7684\u5934\u8854\u3001\u6743\u9650\u6216\u8363\u8a89\uff0c\u6216\u4ee5\u8bef\u5bfc\u6027\u7684\u65b9\u5f0f\u5448\u73b0\u8fd9\u4e9b\u5185\u5bb9<\/strong>\u3002<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-45819ab6\"><picture>\n\t\t<source srcset=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG-352x198.webp\" >\n\t\t<img decoding=\"async\" class=\"mr-picture-small\" src=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG.webp\" alt=\"\u89e3\u8bfb\u300a\u53cd\u4e0d\u6b63\u5f53\u7ade\u4e89\u6cd5\u300b\uff08UWG\uff09\u7b2c 31 \u6761\uff1a\u4f55\u65f6\u5728\u7ade\u4e89\u4e2d\u4f7f\u7528\u5956\u9879\u3001\u5934\u8854\u4e0e\u6743\u9650\u5c5e\u4e8e\u8fdd\u6cd5\uff0c\u4ee5\u53ca\u53ef\u80fd\u9762\u4e34\u54ea\u4e9b\u540e\u679c\u3002\" >\n\t<\/picture>\n<\/div>\n<\/div>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201e\u4f01\u4e1a\u53ea\u80fd\u4ee5\u771f\u5b9e\u5b58\u5728\u7684\u8d44\u8d28\u8fdb\u884c\u5ba3\u4f20\u2014\u2014\u4efb\u4f55\u504f\u79bb\u90fd\u4f1a\u635f\u5bb3\u4fe1\u4efb\u4e0e\u7ade\u4e89\u516c\u5e73\u3002\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u514d\u8d39\u521d\u6b21\u54a8\u8be2\"><span class=\"mr-cta-link-normal\">\u7acb\u5373\u9009\u62e9\u9884\u7ea6\u65f6\u95f4\uff1a<\/span><span class=\"mr-cta-link-bold\">\u514d\u8d39\u521d\u6b21\u54a8\u8be2<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-bedeutung-von-31-uwg-im-wettbewerbsrecht\">\u00a7 31 UWG \u5728\u7ade\u4e89\u6cd5\u4e2d\u7684\u610f\u4e49<\/h2>\n\n<p class=\"wp-block-paragraph\">\u00a7 31 UWG \u5728\u7ade\u4e89\u6cd5\u4e2d\u5177\u6709\u6838\u5fc3\u4f5c\u7528\uff0c\u56e0\u4e3a\u5b83\u9632\u6b62\u4f01\u4e1a <strong>\u901a\u8fc7\u4e0d\u5f53\u5956\u9879\u6216\u865a\u6784\u6743\u9650\u83b7\u53d6\u4f18\u52bf<\/strong>\u3002\u8be5\u89c4\u5b9a\u660e\u786e\uff1a\u53ea\u6709\u771f\u6b63\u62e5\u6709\u76f8\u5e94\u5934\u8854\u3001\u8363\u8a89\u6216\u884c\u653f\u8bb8\u53ef\u7684\u4f01\u4e1a\uff0c\u624d\u53ef\u4ee5\u4ee5\u6b64\u5bf9\u5916\u5ba3\u4f20\u3002 <\/p>\n\n<p class=\"wp-block-paragraph\">\u8be5\u89c4\u8303\u7684\u610f\u4e49\u4e3b\u8981\u5728\u4e8e\u5176 <strong>\u4fdd\u62a4\u5546\u4e1a\u5f80\u6765\u4e2d\u7684\u4fe1\u4efb<\/strong>\u3002\u5ba2\u6237\u5f80\u5f80\u4f1a\u4f9d\u636e\u8bc1\u4e66\u3001\u804c\u4e1a\u79f0\u8c13\u6216\u5956\u9879\u7b49\u5916\u5728\u7279\u5f81\u4f5c\u51fa\u5224\u65ad\u3002\u82e5\u8fd9\u4e9b\u4fe1\u606f\u865a\u5047\u6216\u5177\u6709\u8bef\u5bfc\u6027\uff0c\u5c31\u4f1a\u5bf9\u4f01\u4e1a\u7684\u8d28\u91cf\u6216\u80fd\u529b\u5f62\u6210\u626d\u66f2\u8ba4\u77e5\u3002  <\/p>\n\n<p class=\"wp-block-paragraph\">\u540c\u65f6\uff0c\u00a7 31 UWG \u4e5f\u4fdd\u969c\u516c\u5e73\u7ade\u4e89\u3002\u4f01\u4e1a\u5e94\u5f53\u51ed\u501f <strong>\u771f\u5b9e\u4e1a\u7ee9\u800c\u975e\u6b3a\u9a97<\/strong> \u53d6\u5f97\u4f18\u52bf\uff0c\u4ece\u800c\u4f7f\u7ade\u4e89\u4fdd\u6301\u53ef\u7406\u89e3\u3001\u53ef\u6bd4\u8f83\u3002  <\/p>\n\n<p class=\"wp-block-paragraph\">\u8be5\u89c4\u5b9a\u9002\u7528\u4e8e\u591a\u79cd\u5178\u578b\u60c5\u5f62\uff1a<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e0d\u5f53\u4f7f\u7528\u5956\u9879\u6216\u5934\u8854<\/strong><\/li>\n\n\n\n<li><strong>\u5192\u5145\u884c\u653f\u673a\u5173\u8bb8\u53ef\u6216\u6743\u9650<\/strong><\/li>\n\n\n\n<li><strong>\u5bf9\u5b9e\u9645\u5b58\u5728\u7684\u8363\u8a89\u4f5c\u8bef\u5bfc\u6027\u5448\u73b0<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u603b\u4f53\u800c\u8a00\uff0c\u8be5\u89c4\u5b9a\u786e\u4fdd\u6709\u5173\u8d44\u8d28\u4e0e\u8ba4\u53ef\u7684\u8868\u8ff0 <strong>\u6e05\u6670\u3001\u771f\u5b9e\u4e14\u53ef\u6838\u67e5<\/strong>\u3002\u8fd9\u65e2\u589e\u5f3a\u5ba2\u6237\u4fe1\u4efb\uff0c\u4e5f\u7ef4\u62a4\u7ade\u4e89\u4e2d\u7684\u673a\u4f1a\u5747\u7b49\u3002 <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-betroffene-auszeichnungen-und-befugnisse\">\u6d89\u53ca\u7684\u5956\u9879\u4e0e\u6743\u9650<\/h2>\n\n<p class=\"wp-block-paragraph\">\u51e1\u662f\u4f01\u4e1a\u7528\u4ee5\u5bf9\u5916\u5c55\u793a <strong>\u7279\u6b8a\u8d44\u8d28\u3001\u8ba4\u53ef\u6216\u5b98\u65b9\u6743\u9650<\/strong> \u7684\u5404\u7c7b\u8868\u8ff0\uff0c\u5747\u5728\u5176\u89c4\u5236\u8303\u56f4\u5185\u3002\u5173\u952e\u4e0d\u5728\u5f62\u5f0f\uff0c\u800c\u5728\u5bf9\u5ba2\u6237\u4ea7\u751f\u7684\u6548\u679c\u3002\u53ea\u8981\u67d0\u9879\u8868\u8ff0\u7ed9\u4eba\u4ee5\u4f01\u4e1a <strong>\u7279\u522b\u83b7\u5956\u6216\u5177\u6709\u5b98\u65b9\u6388\u6743<\/strong> \u7684\u5370\u8c61\uff0c\u5373\u843d\u5165\u8be5\u89c4\u5b9a\u7684\u9002\u7528\u8303\u56f4\u3002  <\/p>\n\n<p class=\"wp-block-paragraph\">\u6cd5\u5f8b\u5e76\u4e0d\u4e25\u683c\u533a\u5206\u6765\u6e90\u3002\u65e0\u8bba\u662f <strong>\u56fd\u5bb6\u6388\u4e88\u8fd8\u662f\u79c1\u4eba\u673a\u6784\u9881\u53d1\u7684\u5956\u9879<\/strong> \u90fd\u53ef\u80fd\u76f8\u5173\u3002\u552f\u4e00\u91cd\u8981\u7684\u662f\uff1a\u5956\u9879\u786e\u5b9e\u5b58\u5728\u4e14\u4f7f\u7528\u65b9\u5f0f\u6b63\u786e\u3002  <\/p>\n\n<p class=\"wp-block-paragraph\">\u5178\u578b\u6db5\u76d6\u9886\u57df\u5305\u62ec\uff1a<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5404\u7c7b\u5934\u8854\u3001\u8bc1\u4e66\u4e0e\u5956\u9879<\/strong><\/li>\n\n\n\n<li><strong>\u884c\u653f\u8bb8\u53ef\u3001\u7279\u8bb8\u7ecf\u8425\u6743\u4e0e\u6743\u9650<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u7531\u6b64\u786e\u4fdd\u4efb\u4f55\u5f62\u5f0f\u7684 <strong>\u53ef\u89c1\u8d44\u8d28\u90fd\u4e0e\u4e8b\u5b9e\u76f8\u7b26<\/strong>\u3002<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-unberechtigte-gefuhrte-titel-und-ehrungen\">\u4e0d\u5f53\u4f7f\u7528\u7684\u5934\u8854\u4e0e\u8363\u8a89<\/h3>\n\n<p class=\"wp-block-paragraph\">\u5e38\u89c1\u8fdd\u89c4\u5728\u4e8e\u4f01\u4e1a <strong>\u4f7f\u7528\u5e76\u4e0d\u5c5e\u4e8e\u5176\u81ea\u8eab\u7684\u5934\u8854\u6216\u5956\u9879<\/strong>\u3002\u4ec5\u4ec5\u4f7f\u7528\u672c\u8eab\u5c31\u8db3\u4ee5\u9020\u6210\u9519\u8bef\u5370\u8c61\uff0c\u5e76\u4e0d\u8981\u6c42\u5b58\u5728\u4e3b\u89c2\u6545\u610f\u3002  <\/p>\n\n<p class=\"wp-block-paragraph\">\u5956\u9879\u7684\u5f71\u54cd\u529b\u5c24\u5176\u5f3a\u3002\u5ba2\u6237\u5f80\u5f80\u5c06\u5176\u4e0e <strong>\u8d28\u91cf\u3001\u7ecf\u9a8c\u4e0e\u7279\u6b8a\u6210\u5c31<\/strong> \u8054\u7cfb\u5728\u4e00\u8d77\u3002\u82e5\u7f3a\u4e4f\u8fd9\u4e00\u57fa\u7840\uff0c\u5c31\u4f1a\u5bf9\u8bda\u4fe1\u7ecf\u8425\u8005\u9020\u6210\u660e\u663e\u7684\u7ade\u4e89\u52a3\u52bf\u3002  <\/p>\n\n<p class=\"wp-block-paragraph\">\u5178\u578b\u6848\u4f8b\u5305\u62ec\uff1a<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u865a\u6784\u7684\u5956\u9879\u6216\u8d28\u91cf\u6807\u5fd7<\/strong><\/li>\n\n\n\n<li><strong>\u5ba3\u79f0\u4ece\u672a\u9881\u53d1\u8fc7\u7684\u5956\u9879<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u6cd5\u5f8b\u5728\u6b64\u5212\u5b9a\u660e\u786e\u754c\u9650\uff1a<strong>\u53ea\u6709\u5b9e\u9645\u6388\u4e88\u7684\u8363\u8a89\u624d\u53ef\u4ee5\u4f7f\u7528<\/strong>\u3002<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-vortauschung-behordlicher-befugnisse\">\u5192\u5145\u884c\u653f\u673a\u5173\u6743\u9650<\/h3>\n\n<p class=\"wp-block-paragraph\">\u66f4\u4e3a\u4e25\u91cd\u7684\u662f\u5192\u5145 <strong>\u56fd\u5bb6\u6388\u4e88\u7684\u6743\u9650\u6216\u6388\u6743<\/strong>\u3002\u6b64\u7c7b\u8868\u8ff0\u5f71\u54cd\u529b\u6781\u5f3a\uff0c\u56e0\u4e3a\u5b83\u5f80\u5f80\u4e0e <strong>\u5b98\u65b9\u76d1\u7ba1\u4e0e\u7ecf\u68c0\u9a8c\u7684\u8d28\u91cf<\/strong> \u76f8\u8054\u7cfb\u3002 <\/p>\n\n<p class=\"wp-block-paragraph\">\u5f53\u4f01\u4e1a\u58f0\u79f0\u62e5\u6709\u884c\u653f\u8bb8\u53ef\u65f6\uff0c\u5ba2\u6237\u901a\u5e38\u4f1a\u81ea\u52a8\u671f\u5f85\u66f4\u9ad8\u7a0b\u5ea6\u7684 <strong>\u5b89\u5168\u6027\u4e0e\u4e13\u4e1a\u6027<\/strong>\u3002\u6b63\u56e0\u5982\u6b64\uff0c\u8fd9\u7c7b\u6b3a\u9a97\u5c24\u5176\u6210\u95ee\u9898\u3002 <\/p>\n\n<p class=\"wp-block-paragraph\">\u8fdd\u89c4\u7279\u522b\u5305\u62ec\u4ee5\u4e0b\u60c5\u51b5\uff1a<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u67d0\u9879 <strong>\u884c\u653f\u8bb8\u53ef\u5e76\u4e0d\u5b58\u5728<\/strong><\/li>\n\n\n\n<li>\u67d0\u9879 <strong>\u6388\u6743\u53ea\u662f\u88ab\u5192\u5145<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u6b64\u5904\u9002\u7528\u4e25\u683c\u6807\u51c6\u3002\u5173\u4e8e\u56fd\u5bb6\u6743\u9650\u7684\u8868\u8ff0\u5fc5\u987b <strong>\u5b8c\u5168\u51c6\u786e\u4e14\u660e\u786e\u65e0\u8bef<\/strong>\uff0c\u56e0\u4e3a\u5176\u5bf9\u5ba2\u6237\u4fe1\u4efb\u7684\u5f71\u54cd\u5c24\u4e3a\u663e\u8457\u3002 <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-irrefuhrende-darstellung-bestehender-auszeichnungen\">\u5bf9\u65e2\u6709\u5956\u9879\u7684\u8bef\u5bfc\u6027\u5448\u73b0<\/h3>\n\n<p class=\"wp-block-paragraph\">\u5373\u4f7f\u5956\u9879\u786e\u5b9e\u5b58\u5728\uff0c\u4e5f\u4e0d\u5f97\u968f\u610f\u4f7f\u7528\u3002\u4e00\u65e6\u5448\u73b0\u65b9\u5f0f <strong>\u5bf9\u5956\u9879\u7684\u610f\u4e49\u3001\u8303\u56f4\u6216\u6388\u4e88\u539f\u56e0\u9020\u6210\u9519\u8bef\u5370\u8c61<\/strong>\uff0c\u00a7 31 UWG \u5373\u4f1a\u4ecb\u5165\u3002 <\/p>\n\n<p class=\"wp-block-paragraph\">\u5728\u5b9e\u8df5\u4e2d\uff0c\u95ee\u9898\u5f80\u5f80\u4e0d\u5728\u5956\u9879\u672c\u8eab\uff0c\u800c\u5728\u5448\u73b0\u65b9\u5f0f\u3002\u4f01\u4e1a\u503e\u5411\u4e8e\u7a81\u51fa\u6210\u529f\uff0c\u4ece\u800c\u5f88\u5feb\u7ed9\u4eba\u4ee5\u8be5\u6210\u5c31 <strong>\u66f4\u5e7f\u6cdb\u6216\u66f4\u91cd\u8981<\/strong> \u7684\u5370\u8c61\uff0c\u800c\u4e8b\u5b9e\u5e76\u975e\u5982\u6b64\u3002  <\/p>\n\n<p class=\"wp-block-paragraph\">\u5c24\u5176\u5728\u4ee5\u4e0b\u60c5\u5f62\u4e2d\u6784\u6210\u8bef\u5bfc\uff1a<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5bf9\u5956\u9879\u4f5c\u5938\u5927\u5448\u73b0<\/strong><\/li>\n\n\n\n<li><strong>\u7f3a\u5c11\u91cd\u8981\u9650\u5236\u6216\u80cc\u666f\u8bf4\u660e<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u5bf9\u5ba2\u6237\u800c\u8a00\uff0c\u6700\u7ec8\u53d6\u51b3\u4e8e\u5176\u4ea7\u751f\u7684\u6548\u679c\u3002\u4e00\u65e6\u8be5\u6548\u679c\u4e0d\u518d\u7b26\u5408\u73b0\u5b9e\uff0c\u5c31\u5df2\u8d8a\u8fc7\u8fdd\u6cd5\u754c\u9650\u3002  <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201e\u5956\u9879\u5fc5\u987b\u4ee5\u5ba2\u89c2\u3001\u51c6\u786e\u4e14\u5b8c\u6574\u7684\u65b9\u5f0f\u5448\u73b0\u3002\u201c<\/span>\n    <\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-typische-verstosse-in-der-praxis\">\u5b9e\u8df5\u4e2d\u7684\u5178\u578b\u8fdd\u89c4<\/h2>\n\n<p class=\"wp-block-paragraph\">\u00a7 31 UWG \u5728\u4f01\u4e1a\u65e5\u5e38\u7ecf\u8425\u4e2d\u6700\u5177\u610f\u4e49\u3002\u5c24\u5176\u5728\u5e7f\u544a\u4e0e\u5bf9\u5916\u5f62\u8c61\u5c55\u793a\u4e2d\uff0c\u5f88\u5bb9\u6613\u51fa\u73b0\u8868\u8ff0 <strong>\u8fc7\u5ea6\u6216\u4e0d\u518d\u7b26\u5408\u4e8b\u5b9e<\/strong> \u7684\u60c5\u51b5\u3002\u8bb8\u591a\u8fdd\u89c4\u5e76\u975e\u6545\u610f\uff0c\u800c\u662f\u6e90\u4e8e\u63aa\u8f9e\u4e0d\u7cbe\u786e\u6216\u5448\u73b0\u8fc7\u5ea6\u3002  <\/p>\n\n<p class=\"wp-block-paragraph\">\u5728\u5b9e\u8df5\u4e2d\uff0c\u67d0\u4e9b\u6a21\u5f0f\u5c24\u4e3a\u5e38\u89c1\uff0c\u4e3b\u8981\u6d89\u53ca <strong>\u804c\u4e1a\u79f0\u8c13\u3001\u4f01\u4e1a\u5f62\u8c61\u4e0e\u8d28\u91cf\u6807\u5fd7<\/strong>\uff0c\u56e0\u4e3a\u5b83\u4eec\u5bf9\u8d2d\u4e70\u51b3\u7b56\u5f71\u54cd\u5f88\u5927\u3002 <\/p>\n\n<p class=\"wp-block-paragraph\">\u5178\u578b\u7684\u95ee\u9898\u9886\u57df\u5305\u62ec\uff1a<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5938\u5927\u6216\u4e0d\u6e05\u6670\u7684\u5e7f\u544a\u8868\u8ff0<\/strong><\/li>\n\n\n\n<li><strong>\u5728\u7f3a\u4e4f\u4f9d\u636e\u7684\u60c5\u51b5\u4e0b\u4f7f\u7528\u5177\u6709\u7279\u6b8a\u542b\u4e49\u7684\u672f\u8bed<\/strong><\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"h-unzulassige-berufsbezeichnungen\">\u4e0d\u5141\u8bb8\u7684\u804c\u4e1a\u79f0\u8c13<\/h3>\n\n<p class=\"wp-block-paragraph\">\u804c\u4e1a\u79f0\u8c13\u5bf9\u5ba2\u6237\u5c24\u5176\u5177\u6709\u5efa\u7acb\u4fe1\u4efb\u7684\u4f5c\u7528\uff0c\u4f1a\u8ba9\u4eba\u4ea7\u751f <strong>\u53d7\u8fc7\u57f9\u8bad\u3001\u7ecf\u9a8c\u4e30\u5bcc\u4e14\u53d7\u56fd\u5bb6\u76d1\u7ba1<\/strong> \u7684\u5370\u8c61\u3002\u6b63\u56e0\u5982\u6b64\uff0c\u8bb8\u591a\u6b64\u7c7b\u79f0\u8c13\u53d7\u5230\u6cd5\u5f8b\u4fdd\u62a4\u3002  <\/p>\n\n<p class=\"wp-block-paragraph\">\u82e5\u4f01\u4e1a\u5728\u672a\u6ee1\u8db3\u5fc5\u8981\u6761\u4ef6\u7684\u60c5\u51b5\u4e0b\u4f7f\u7528\u6b64\u7c7b\u79f0\u8c13\uff0c\u5373\u6784\u6210\u8fdd\u89c4\u3002\u4ec5\u4ec5\u4f7f\u7528\u5c31\u53ef\u80fd\u8db3\u4ee5\u9020\u6210\u9519\u8bef\u5370\u8c61\u3002 <\/p>\n\n<p class=\"wp-block-paragraph\">\u5178\u578b\u6848\u4f8b\u5305\u62ec\uff1a<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u5728\u4e0d\u5177\u5907\u76f8\u5e94\u8d44\u8d28\u7684\u60c5\u51b5\u4e0b\u4f7f\u7528\u53d7\u4fdd\u62a4\u5934\u8854<\/li>\n\n\n\n<li>\u5728\u65e0\u6388\u6743\u7684\u60c5\u51b5\u4e0b\u4ee5\u4e13\u4e1a\u4e13\u95e8\u673a\u6784\u81ea\u5c45<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u6b64\u5904\u6709\u4e00\u6761\u660e\u786e\u89c4\u5219\uff1a<strong>\u542c\u8d77\u6765\u50cf\u5177\u5907\u7279\u6b8a\u8d44\u8d28\u7684\u5185\u5bb9\uff0c\u5fc5\u987b\u786e\u5b9e\u5b58\u5728<\/strong>\u3002<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-tauschende-unternehmensdarstellung\">\u8bef\u5bfc\u6027\u7684\u4f01\u4e1a\u5f62\u8c61\u5448\u73b0<\/h3>\n\n<p class=\"wp-block-paragraph\">\u4e0d\u4ec5\u662f\u4e2a\u522b\u7528\u8bcd\uff0c\u4f01\u4e1a\u6574\u4f53\u5f62\u8c61\u4e5f\u53ef\u80fd\u5177\u6709\u8bef\u5bfc\u6027\u3002\u82e5\u5448\u73b0\u65b9\u5f0f\u4f7f\u4eba\u8ba4\u4e3a\u4f01\u4e1a <strong>\u89c4\u6a21\u66f4\u5927\u3001\u66f4\u5b98\u65b9\u6216\u66f4\u5177\u8d44\u8d28<\/strong>\uff0c\u800c\u4e8b\u5b9e\u5e76\u975e\u5982\u6b64\uff0c\u5c31\u4f1a\u4ea7\u751f\u95ee\u9898\u3002 <\/p>\n\n<p class=\"wp-block-paragraph\">\u8fd9\u5f80\u5f80\u901a\u8fc7\u523b\u610f\u9009\u62e9\u7684\u79f0\u8c13\u6216\u8bbe\u8ba1\u5b9e\u73b0\uff0c\u4ece\u800c\u6697\u793a\u4e0e <strong>\u884c\u653f\u673a\u5173\u6216\u7279\u6b8a\u673a\u6784\u7684\u63a5\u8fd1\u5173\u7cfb<\/strong>\u3002<\/p>\n\n<p class=\"wp-block-paragraph\">\u5178\u578b\u60c5\u51b5\u5305\u62ec:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5177\u6709\u8bef\u5bfc\u6027\u6697\u793a\u7684\u4f01\u4e1a\u540d\u79f0<\/strong><\/li>\n\n\n\n<li><strong>\u5192\u5145\u56fd\u5bb6\u76d1\u7ba1\u6216\u5b98\u65b9\u8ba4\u53ef\u7684\u5448\u73b0\u65b9\u5f0f<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u6cd5\u5f8b\u8bc4\u4ef7\u59cb\u7ec8\u53d6\u51b3\u4e8e\u5176\u6548\u679c\u3002\u5173\u952e\u5728\u4e8e\u666e\u901a\u5ba2\u6237\u4f1a\u5f62\u6210\u4f55\u79cd\u5370\u8c61\u3002\u4e00\u65e6\u8be5\u5370\u8c61\u4e0d\u518d\u7b26\u5408\u73b0\u5b9e\uff0c\u5373\u5f88\u53ef\u80fd\u6784\u6210\u8fdd\u89c4\u3002  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-irrefuhrende-verwendung-von-gutezeichen\">\u5bf9\u8d28\u91cf\u6807\u5fd7\u7684\u8bef\u5bfc\u6027\u4f7f\u7528<\/h3>\n\n<p class=\"wp-block-paragraph\">\u8d28\u91cf\u6807\u5fd7\u4e0e\u8ba4\u8bc1\u6807\u8bc6\u5728\u5546\u4e1a\u5f80\u6765\u4e2d\u5f71\u54cd\u529b\u6781\u5f3a\uff0c\u80fd\u8ba9\u5ba2\u6237\u4e00\u773c\u611f\u53d7\u5230 <strong>\u7ecf\u68c0\u9a8c\u7684\u8d28\u91cf\u3001\u53ef\u9760\u6027\u4e0e\u4fe1\u4efb<\/strong>\u3002\u6b63\u56e0\u5982\u6b64\uff0c\u5b83\u4eec\u53d7\u5230\u4e25\u683c\u7684\u6cd5\u5f8b\u8981\u6c42\u7ea6\u675f\u3002  <\/p>\n\n<p class=\"wp-block-paragraph\">\u5f53\u4f01\u4e1a\u4f7f\u7528\u6b64\u7c7b\u6807\u8bc6\u5374 <strong>\u672a\u6ee1\u8db3\u5fc5\u8981\u6761\u4ef6<\/strong> \u65f6\uff0c\u5c31\u4f1a\u4ea7\u751f\u95ee\u9898\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u5ba2\u6237\u4f1a\u4ee5\u4e3a\u72ec\u7acb\u673a\u6784\u5df2\u5bf9\u670d\u52a1\u8fdb\u884c\u68c0\u9a8c\uff0c\u4f46\u4e8b\u5b9e\u5e76\u975e\u5982\u6b64\u3002 <\/p>\n\n<p class=\"wp-block-paragraph\">\u5178\u578b\u7684\u8fdd\u89c4\u884c\u4e3a\u5305\u62ec\uff1a<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5728\u65e0\u6709\u6548\u8ba4\u8bc1\u7684\u60c5\u51b5\u4e0b\u4f7f\u7528\u6807\u8bc6<\/strong><\/li>\n\n\n\n<li><strong>\u5c06\u6807\u8bc6\u7528\u4e8e\u6839\u672c\u672a\u88ab\u68c0\u9a8c\u7684\u670d\u52a1<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u5373\u4fbf\u662f\u7ec6\u5fae\u4e0d\u51c6\u786e\u4e5f\u53ef\u80fd\u81f3\u5173\u91cd\u8981\u3002\u4ec5\u5448\u73b0\u65b9\u5f0f\u5c31\u53ef\u80fd\u4f7f\u67d0\u4e2a\u6807\u8bc6 <strong>\u83b7\u5f97\u8d85\u51fa\u5b9e\u9645\u6b63\u5f53\u8303\u56f4\u7684\u8bf4\u670d\u529b<\/strong>\u3002 <\/p>\n\n<p class=\"wp-block-paragraph\">\u56e0\u6b64\uff0c\u5bf9\u4f01\u4e1a\u800c\u8a00\u9002\u7528\u660e\u786e\u6807\u51c6\uff1a<strong>\u8d28\u91cf\u6807\u5fd7\u4ec5\u53ef\u5728\u5176\u6b63\u786e\u3001\u6700\u65b0\u4e14\u5b8c\u5168\u771f\u5b9e\u7684\u60c5\u51b5\u4e0b\u4f7f\u7528<\/strong>\u3002<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-abgrenzung-zu-anderen-vorschriften-im-uwg\">\u4e0e UWG \u5176\u4ed6\u89c4\u5b9a\u7684\u533a\u5206<\/h2>\n\n<p class=\"wp-block-paragraph\">\u00a7 31 UWG \u5e76\u975e\u5b64\u7acb\u5b58\u5728\uff0c\u800c\u662f\u9632\u6b62\u4e0d\u6b63\u5f53\u7ade\u4e89\u7684\u6574\u4f53\u4fdd\u62a4\u4f53\u7cfb\u7684\u4e00\u90e8\u5206\u3002\u5728\u8bb8\u591a\u60c5\u51b5\u4e0b\uff0c\u8be5\u89c4\u5b9a\u4e0e\u5176\u4ed6\u89c4\u5219\uff08\u5c24\u5176\u662f\u4e00\u822c\u6027\u7684\u7981\u6b62\u8bef\u5bfc\u89c4\u5b9a\uff09\u5b58\u5728\u4ea4\u53c9\u3002 <\/p>\n\n<p class=\"wp-block-paragraph\">\u00a7 31 UWG \u7684\u7279\u70b9\u5728\u4e8e\u5176 <strong>\u4e13\u95e8\u4fdd\u62a4\u5956\u9879\u3001\u5934\u8854\u4e0e\u6743\u9650<\/strong>\u3002\u5176\u4ed6\u89c4\u8303\u4e00\u822c\u6027\u5730\u6db5\u76d6\u5404\u79cd\u6b3a\u9a97\u884c\u4e3a\uff0c\u800c\u8be5\u89c4\u5b9a\u5219\u805a\u7126\u4e8e <strong>\u53ef\u89c1\u7684\u8d28\u91cf\u4e0e\u8ba4\u53ef\u6807\u5fd7<\/strong>\u3002 <\/p>\n\n<p class=\"wp-block-paragraph\">\u5728\u5b9e\u8df5\u4e2d\uff0c\u8fd9\u610f\u5473\u7740\uff1a\u67d0\u4e00\u884c\u4e3a\u53ef\u80fd\u540c\u65f6\u8fdd\u53cd\u591a\u9879\u89c4\u5b9a\u3002\u6b64\u65f6\u5173\u952e\u5728\u4e8e\u54ea\u4e00\u6761\u89c4\u5b9a <strong>\u66f4\u5177\u4f53\u9002\u7528\u6216\u66f4\u4e3a\u4e25\u683c<\/strong>\u3002 <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-verhaltnis-zu-2-uwg\">\u4e0e <a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P2\/NOR40245448\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 2 UWG<\/a> \u7684\u5173\u7cfb<\/h3>\n\n<p class=\"wp-block-paragraph\">\u00a7 2 UWG \u4e00\u822c\u6027\u7981\u6b62\u8bef\u5bfc\u6027\u5546\u4e1a\u884c\u4e3a\uff0c\u5176\u4e2d\u4e5f\u5305\u62ec\u5173\u4e8e <strong>\u8d44\u8d28\u3001\u6743\u9650\u6216\u5956\u9879<\/strong> \u7684\u865a\u5047\u9648\u8ff0\u3002\u56e0\u6b64\uff0c\u4e24\u9879\u89c4\u5b9a\u5728\u5185\u5bb9\u4e0a\u5b58\u5728\u91cd\u53e0\u3002  <\/p>\n\n<p class=\"wp-block-paragraph\">\u533a\u522b\u5728\u4e8e\u4fa7\u91cd\u70b9\uff1a<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u00a7 31 UWG \u4e13\u95e8\u89c4\u5236 <strong>\u5956\u9879\u4e0e\u884c\u653f\u673a\u5173\u6743\u9650<\/strong><\/li>\n\n\n\n<li>\u00a7 2 UWG \u6db5\u76d6 <strong>\u4efb\u4f55\u5f62\u5f0f\u7684\u8bef\u5bfc\u6027\u9648\u8ff0<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u5728\u8bb8\u591a\u60c5\u51b5\u4e0b\uff0c\u4e24\u9879\u89c4\u8303\u4f1a\u540c\u65f6\u9002\u7528\u3002\u6b64\u65f6\uff0c\u00a7 31 UWG \u5f80\u5f80\u4f5c\u4e3a <strong>\u7279\u522b\u8865\u5145\u89c4\u5b9a<\/strong>\uff0c\u7528\u4e8e\u5177\u4f53\u6d89\u53ca\u5934\u8854\u6216\u5956\u9879\u7684\u60c5\u5f62\u3002 <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-bedeutung-der-schwarzen-liste-im-anhang\">\u9644\u4ef6\u201c\u9ed1\u540d\u5355\u201d\u7684\u610f\u4e49<\/h3>\n\n<p class=\"wp-block-paragraph\">\u6b64\u5916\uff0cUWG \u8fd8\u5305\u542b\u6240\u8c13\u7684\u201c\u9ed1\u540d\u5355\u201d\uff0c\u5217\u4e3e\u4e86 <strong>\u5728\u4efb\u4f55\u60c5\u51b5\u4e0b\u90fd\u4e0d\u5141\u8bb8<\/strong> \u7684\u5546\u4e1a\u884c\u4e3a\uff0c\u5176\u4e2d\u4e5f\u5305\u62ec\u672a\u7ecf\u8bb8\u53ef\u4f7f\u7528\u7279\u5b9a\u8d28\u91cf\u6807\u5fd7\u3002  <\/p>\n\n<p class=\"wp-block-paragraph\">\u8be5\u89c4\u5b9a\u5c24\u4e3a\u4e25\u683c\uff0c\u56e0\u4e3a\u5b83 <strong>\u4e0d\u518d\u8981\u6c42\u4e2a\u6848\u5ba1\u67e5<\/strong>\u3002\u4e00\u65e6\u884c\u4e3a\u843d\u5165\u5176\u8303\u56f4\uff0c\u5373\u81ea\u52a8\u89c6\u4e3a\u8fdd\u6cd5\u3002 <\/p>\n\n<p class=\"wp-block-paragraph\">\u5b9e\u8df5\u4e2d\u7684\u5178\u578b\u6848\u4f8b\u5305\u62ec\uff1a<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u672a\u7ecf\u8bb8\u53ef\u4f7f\u7528\u8d28\u91cf\u6216\u8ba4\u8bc1\u6807\u8bc6<\/strong><\/li>\n\n\n\n<li><strong>\u4ee5\u8bef\u5bfc\u65b9\u5f0f\u6697\u793a\u83b7\u5f97\u7279\u6b8a\u8ba4\u53ef<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u201c\u9ed1\u540d\u5355\u201d\u786e\u4fdd\u5bf9\u7279\u522b\u660e\u663e\u7684\u6b3a\u9a97\u884c\u4e3a <strong>\u7acb\u5373\u4e88\u4ee5\u7981\u6b62<\/strong>\u3002<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-rechtliche-folgen-bei-verstossen\">\u8fdd\u89c4\u7684\u6cd5\u5f8b\u540e\u679c<\/h2>\n\n<p class=\"wp-block-paragraph\">\u8fdd\u53cd \u00a7 31 UWG \u5e76\u975e\u6ca1\u6709\u540e\u679c\u3002\u6cd5\u5f8b\u89c4\u5b9a\u4e86\u660e\u786e\u7684\u5236\u88c1\uff0c\u4ee5\u786e\u4fdd\u4f01\u4e1a <strong>\u4e0d\u4f1a\u4ece\u8fdd\u6cd5\u8868\u8ff0\u4e2d\u83b7\u5229<\/strong>\u3002\u5176\u4e2d\u65e2\u6d89\u53ca\u884c\u653f\u63aa\u65bd\uff0c\u4e5f\u6d89\u53ca\u6c11\u4e8b\u63aa\u65bd\u3002  <\/p>\n\n<p class=\"wp-block-paragraph\">\u5373\u4f7f\u662f\u8fc7\u5931\u884c\u4e3a\u4e5f\u53ef\u80fd\u8db3\u591f\u6784\u6210\u8d23\u4efb\u3002\u56e0\u6b64\uff0c\u4f01\u4e1a\u5fc5\u987b\u4e3b\u52a8\u786e\u4fdd\u5176\u5bf9\u5916\u8868\u8ff0 <strong>\u5b8c\u5168\u51c6\u786e\u4e14\u7b26\u5408\u6cd5\u5f8b\u89c4\u5b9a<\/strong>\u3002\u5bf9\u5916\u5f62\u8c61\u4e2d\u7684\u9519\u8bef\u5f88\u5bb9\u6613\u5f15\u53d1\u6cd5\u5f8b\u95ee\u9898\u3002  <\/p>\n\n<p class=\"wp-block-paragraph\">\u5178\u578b\u540e\u679c\u5305\u62ec\uff1a<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u884c\u653f\u5904\u7f5a\u4e0e\u5236\u88c1<\/strong><\/li>\n\n\n\n<li><strong>\u7ade\u4e89\u5bf9\u624b\u7684\u505c\u6b62\u4fb5\u5bb3\u8bf7\u6c42\u6743<\/strong><\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"h-verwaltungsstrafen-und-sanktionen\">\u884c\u653f\u7f5a\u6b3e\u4e0e\u5236\u88c1<\/h3>\n\n<p class=\"wp-block-paragraph\">\u8fdd\u53cd \u00a7 31 UWG \u6784\u6210\u884c\u653f\u8fdd\u6cd5\u3002\u4e3b\u7ba1\u673a\u5173\u5728\u6b64\u7c7b\u60c5\u51b5\u4e0b\u53ef\u4ee5 <strong>\u5904\u4ee5\u7f5a\u6b3e<\/strong>\u3002\u7f5a\u6b3e\u53ef\u80fd\u76f8\u5f53\u53ef\u89c2\uff0c\u4e14\u5f80\u5f80\u4ee4\u4f01\u4e1a\u63aa\u624b\u4e0d\u53ca\u3002  <\/p>\n\n<p class=\"wp-block-paragraph\">\u8be5\u5236\u88c1\u4e0d\u4ee5\u6545\u610f\u4e3a\u524d\u63d0\u3002\u5373\u4fbf\u53ea\u662f\u8f7b\u5fae\u758f\u5ffd\u4e5f\u53ef\u80fd\u8db3\u591f\u3002\u8fd9\u589e\u52a0\u4e86\u98ce\u9669\uff0c\u56e0\u4e3a\u8bb8\u591a\u8fdd\u89c4\u5728\u65e5\u5e38\u4e2d\u6e90\u4e8e <strong>\u4e0d\u6e05\u6670\u6216\u4e0d\u51c6\u786e\u7684\u5e7f\u544a<\/strong>\u3002  <\/p>\n\n<p class=\"wp-block-paragraph\">\u8fd9\u5bf9\u4f01\u4e1a\u610f\u5473\u7740\uff1a<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5373\u4fbf\u662f\u5c0f\u9519\u8bef\u4e5f\u53ef\u80fd\u88ab\u5904\u7f5a<\/strong><\/li>\n\n\n\n<li><strong>\u6709\u5fc5\u8981\u5b9a\u671f\u5ba1\u67e5\u5bf9\u5916\u5f62\u8c61\u5448\u73b0<\/strong><\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"h-zivilrechtliche-anspruche-und-unterlassung\">\u6c11\u4e8b\u8bf7\u6c42\u6743\u4e0e\u505c\u6b62\u4fb5\u5bb3<\/h3>\n\n<p class=\"wp-block-paragraph\">\u9664\u4e3b\u7ba1\u673a\u5173\u5916\uff0c\u7ade\u4e89\u5bf9\u624b\u4e5f\u53ef\u4ee5\u5bf9\u8fdd\u6cd5\u505a\u6cd5\u91c7\u53d6\u884c\u52a8\u3002\u4ed6\u4eec\u6709\u6743\u8981\u6c42 <strong>\u505c\u6b62\u4fb5\u5bb3\u5e76\u6d88\u9664\u5f71\u54cd<\/strong>\u3002\u5728\u8bb8\u591a\u60c5\u51b5\u4e0b\uff0c\u8fd8\u53ef\u80fd\u6d89\u53ca <strong>\u635f\u5bb3\u8d54\u507f\u8bf7\u6c42\u6743<\/strong>\u3002  <\/p>\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4f1a\u5bfc\u81f4\u8fdd\u89c4\u5f80\u5f80\u4ea7\u751f\u53cc\u91cd\u540e\u679c\uff1a\u4e00\u65b9\u9762\u9762\u4e34\u5904\u7f5a\uff0c\u53e6\u4e00\u65b9\u9762\u7ade\u4e89\u5bf9\u624b\u4e5f\u53ef\u80fd\u4e3b\u52a8\u8ffd\u7a76\u3002 <\/p>\n\n<p class=\"wp-block-paragraph\">\u5178\u578b\u540e\u679c\u5305\u62ec\uff1a<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7ade\u4e89\u5bf9\u624b\u53d1\u51fa\u7684\u8b66\u544a\u51fd<\/strong><\/li>\n\n\n\n<li><strong>\u6cd5\u9662\u5c42\u9762\u7684\u505c\u6b62\u4fb5\u5bb3\u8bf7\u6c42<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u8fd9\u79cd\u7ec4\u5408\u6e05\u695a\u8868\u660e\uff0c\u5728\u7ade\u4e89\u4e2d\u4fdd\u6301 <strong>\u7b26\u5408\u6cd5\u5f8b\u8981\u6c42\u7684\u5bf9\u5916\u5f62\u8c61<\/strong> \u6709\u591a\u4e48\u91cd\u8981\u3002<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-risiken-im-marketing-und-aussendarstellung\">\u8425\u9500\u4e0e\u5bf9\u5916\u5f62\u8c61\u4e2d\u7684\u98ce\u9669<\/h2>\n\n<p class=\"wp-block-paragraph\">\u5728\u8425\u9500\u4e2d\u98ce\u9669\u6700\u5927\u3002\u4f01\u4e1a\u5e0c\u671b\u5c3d\u53ef\u80fd\u6b63\u9762\u5730\u5c55\u793a\u81ea\u8eab\uff0c\u5f80\u5f80\u4f1a\u4f7f\u7528 <strong>\u5173\u4e8e\u8d28\u91cf\u3001\u7ecf\u9a8c\u6216\u7279\u6b8a\u5730\u4f4d\u7684\u5f3a\u70c8\u8868\u8ff0<\/strong>\u3002\u5371\u9669\u4e5f\u6b63\u51fa\u5728\u8fd9\u91cc\u3002  <\/p>\n\n<p class=\"wp-block-paragraph\">\u5373\u4fbf\u662f\u7ec6\u5fae\u4e0d\u51c6\u786e\uff0c\u4e5f\u53ef\u80fd\u4f7f\u67d0\u9879\u8868\u8ff0 <strong>\u88ab\u8ba4\u5b9a\u4e3a\u8bef\u5bfc<\/strong>\u3002\u5173\u952e\u4e0d\u5728\u4f01\u4e1a\u4e3b\u89c2\u610f\u56fe\uff0c\u800c\u5728\u5ba2\u6237\u5982\u4f55\u7406\u89e3\u8be5\u8868\u8ff0\u3002 <\/p>\n\n<p class=\"wp-block-paragraph\">\u5178\u578b\u7684\u98ce\u9669\u5305\u62ec\uff1a<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7f3a\u4e4f\u660e\u786e\u4f9d\u636e\u7684\u5938\u5927\u5e7f\u544a\u8868\u8ff0<\/strong><\/li>\n\n\n\n<li><strong>\u65e0\u6388\u6743\u4f7f\u7528\u5177\u6709\u7279\u6b8a\u542b\u4e49\u7684\u672f\u8bed<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u5c24\u5176\u5173\u952e\u7684\u662f\uff0c\u8bb8\u591a\u6b64\u7c7b\u9519\u8bef\u5728\u65e5\u5e38\u4e2d\u4f1a\u65e0\u610f\u8bc6\u5730\u4ea7\u751f\u3002\u56e0\u6b64\uff0c\u4f01\u4e1a\u5e94\u5b9a\u671f\u5ba1\u67e5\u5e76\u6709\u610f\u8bc6\u5730\u8bbe\u8ba1\u5176\u5bf9\u5916\u5f62\u8c61\u3002 <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-ihre-vorteile-mit-anwaltlicher-unterstutzung\">\u5f8b\u5e08\u652f\u6301\u7684\u4f18\u52bf<\/h2>\n\n<p class=\"wp-block-paragraph\">\u5c24\u5176\u5728 <strong>\u4f7f\u7528\u5934\u8854\u3001\u5956\u9879\u6216\u804c\u4e1a\u79f0\u8c13<\/strong> \u65f6\uff0c\u5f88\u5bb9\u6613\u51fa\u73b0\u9519\u8bef\u5e76\u5f15\u53d1\u6cd5\u5f8b\u540e\u679c\u3002\u5f8b\u5e08\u53ef\u786e\u4fdd\u60a8 <strong>\u5728\u6cd5\u5f8b\u4e0a\u5904\u4e8e\u5b89\u5168\u4f4d\u7f6e<\/strong>\uff0c\u5e76\u4fdd\u62a4\u60a8\u514d\u53d7\u4e0d\u5fc5\u8981\u7684\u98ce\u9669\u3002 <\/p>\n\n<p class=\"wp-block-paragraph\">\u4e00\u4e2a\u660e\u786e\u4f18\u52bf\u5728\u4e8e\uff0c\u60a8\u53ef\u4ee5 <strong>\u6709\u9488\u5bf9\u6027\u4e14\u5408\u89c4\u5730\u5851\u9020\u5bf9\u5916\u5f62\u8c61<\/strong>\u3002\u8fd9\u6837\u4e0d\u4ec5\u80fd\u907f\u514d\u5904\u7f5a\uff0c\u4e5f\u80fd\u589e\u5f3a\u5ba2\u6237\u4fe1\u4efb\u3002 <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u5177\u4f53\u4f18\u52bf\uff1a<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u5bf9 <strong>\u60a8\u7684\u79f0\u8c13\u4e0e\u5e7f\u544a<\/strong> \u8fdb\u884c\u5408\u6cd5\u6027\u5ba1\u67e5<\/li>\n\n\n\n<li>\u901a\u8fc7\u53ca\u65e9\u54a8\u8be2 <strong>\u907f\u514d\u884c\u653f\u7f5a\u6b3e\u4e0e\u8b66\u544a\u51fd<\/strong><\/li>\n\n\n\n<li>\u5728\u4e0d\u8fdd\u53cd\u7ade\u4e89\u6cd5\u7684\u524d\u63d0\u4e0b\uff0c<strong>\u6218\u7565\u6027\u6253\u9020\u60a8\u7684\u5bf9\u5916\u5f62\u8c61<\/strong><\/li>\n<\/ul>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201e\u5728\u4e13\u4e1a\u652f\u6301\u4e0b\uff0c\u60a8\u53ef\u4ee5\u6b63\u786e\u4f7f\u7528\u81ea\u8eab\u8d44\u8d28\uff0c\u540c\u65f6\u907f\u514d\u88ab\u6307\u63a7\u8bef\u5bfc\u3002\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u514d\u8d39\u521d\u6b21\u54a8\u8be2\"><span class=\"mr-cta-link-normal\">\u7acb\u5373\u9009\u62e9\u9884\u7ea6\u65f6\u95f4\uff1a<\/span><span class=\"mr-cta-link-bold\">\u514d\u8d39\u521d\u6b21\u54a8\u8be2<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-haufig-gestellte-fragen-faq\">\u5e38\u89c1\u95ee\u9898 \u2013 FAQ<\/h2>\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-972c8b74 uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\\\/\\\/harlander-partner.eu\\\/zh-hans\\\/%e7%ab%9e%e4%ba%89%e6%b3%95\\\/%c2%a7-31-uwg-%e5%86%92%e7%94%a8%e5%a5%96%e9%a1%b9%e4%b8%8e%e7%89%b9%e6%9d%83\\\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"\\u00a7 31 UWG 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32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\u00a7 31 UWG \u5177\u4f53\u7981\u6b62\u4ec0\u4e48\uff1f<\/span><\/div><div class=\"uagb-faq-content\"><p>\u00a7 31 UWG \u7981\u6b62\u4f01\u4e1a <strong>\u4ee5\u4e0d\u5c5e\u4e8e\u81ea\u8eab\u7684\u5956\u9879\u3001\u5934\u8854\u6216\u6743\u9650\u8fdb\u884c\u5ba3\u4f20<\/strong>\uff0c\u6216\u4ee5\u4f1a\u9020\u6210\u9519\u8bef\u5370\u8c61\u7684\u65b9\u5f0f\u4f7f\u7528\u8fd9\u4e9b\u5185\u5bb9\u3002<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-2 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\u6211\u53ef\u4ee5\u7ee7\u7eed\u7528\u65e7\u5956\u9879\u505a\u5ba3\u4f20\u5417\uff1f<\/span><\/div><div 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