{"id":107182,"date":"2021-05-25T15:43:52","date_gmt":"2021-05-25T13:43:52","guid":{"rendered":"https:\/\/harlander-partner.eu\/%e5%95%86%e6%a0%87%e6%b3%95\/%e5%a5%a5%e5%9c%b0%e5%88%a9%e7%9a%84%e5%95%86%e6%a0%87%e4%bf%9d%e6%8a%a4\/"},"modified":"2025-12-25T19:14:52","modified_gmt":"2025-12-25T18:14:52","slug":"%e5%a5%a5%e5%9c%b0%e5%88%a9%e7%9a%84%e5%95%86%e6%a0%87%e4%bf%9d%e6%8a%a4","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/zh-hans\/%e5%95%86%e6%a0%87%e6%b3%95\/%e5%a5%a5%e5%9c%b0%e5%88%a9%e7%9a%84%e5%95%86%e6%a0%87%e4%bf%9d%e6%8a%a4\/","title":{"rendered":"\u5965\u5730\u5229\u7684\u5546\u6807\u4fdd\u62a4"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u5965\u5730\u5229\u7684\u5546\u6807\u4fdd\u62a4<\/h2><ul><li><a href=\"#h-markenschutz-in-osterreich\" data-level=\"2\">\u5965\u5730\u5229\u7684\u5546\u6807\u4fdd\u62a4<\/a><ul><li><a href=\"#h-geltung\" data-level=\"3\">\u6709\u6548\u671f<\/a><\/li><li><a href=\"#h-registrierung\" data-level=\"3\">\u6ce8\u518c<\/a><\/li><li><a href=\"#h-anmeldegebuhren\" data-level=\"3\">\u6ce8\u518c\u8d39<\/a><\/li><li><a href=\"#h-anwaltskosten\" data-level=\"3\">\u5f8b\u5e08\u8d39<\/a><\/li><li><a href=\"#h-schutzdauer\" data-level=\"3\">\u4fdd\u62a4\u671f\u9650<\/a><\/li><li><a href=\"#h-erneuerungsgebuhr\" data-level=\"3\">\u7eed\u5c55\u8d39<\/a><\/li><\/ul><\/li><li><a href=\"#h-verhaltnis-zu-anderen-kennzeichen\" data-level=\"2\">\u4e0e\u5176\u4ed6\u6807\u5fd7\u7684\u5173\u7cfb<\/a><ul><li><a href=\"#h-osterreichische-marke-vs-auslandische-nationale-marke\" data-level=\"3\">\u5965\u5730\u5229\u5546\u6807 vs. \u5916\u56fd\u56fd\u5bb6\u5546\u6807<\/a><\/li><li><a href=\"#h-osterreichische-marke-vs-eu-marke\" data-level=\"3\">\u5965\u5730\u5229\u5546\u6807 vs. \u6b27\u76df\u5546\u6807<\/a><\/li><li><a href=\"#h-osterreichische-marke-vs-internationale-marke\" data-level=\"3\">\u5965\u5730\u5229\u5546\u6807 vs. \u56fd\u9645\u5546\u6807<\/a><\/li><li><a href=\"#h-osterreichische-marke-vs-osterreichische-firma\" data-level=\"3\">\u5965\u5730\u5229\u5546\u6807 vs. \u5965\u5730\u5229\u516c\u53f8<\/a><\/li><li><a href=\"#h-osterreichische-marke-vs-geschaftsbezeichnung\" data-level=\"3\">\u5965\u5730\u5229\u5546\u6807 vs. \u5546\u53f7<\/a><\/li><\/ul><\/li><li><a href=\"#h-think-big\" data-level=\"2\">\u5fd7\u5b58\u9ad8\u8fdc<\/a><ul><li><a href=\"#h-osterreichische-webshops\" data-level=\"3\">\u5965\u5730\u5229\u7f51\u4e0a\u5546\u5e97<\/a><\/li><li><a href=\"#h-amazon-seller\" data-level=\"3\">\u4e9a\u9a6c\u900a\u5356\u5bb6<\/a><\/li><\/ul><\/li><li><a href=\"#h-vorteile-der-nationalen-registrierung\" data-level=\"2\">\u56fd\u5bb6\u6ce8\u518c\u7684\u4f18\u52bf<\/a><ul><li><a href=\"#h-basismarke-fur-eine-internationale-markenanmeldung\" data-level=\"3\">\u56fd\u9645\u5546\u6807\u6ce8\u518c\u7684\u57fa\u7840\u5546\u6807<\/a><\/li><li><a href=\"#h-zusatzlicher-sicherheitsfaktor\" data-level=\"3\">\u989d\u5916\u7684\u5b89\u5168\u56e0\u7d20<\/a><\/li><\/ul><\/li><li><a href=\"#h-alternativen-zur-osterreichischen-marke\" data-level=\"2\">\u5965\u5730\u5229\u5546\u6807\u7684\u66ff\u4ee3\u65b9\u6848<\/a><ul><li><a href=\"#h-eu-marke\" data-level=\"3\">\u6b27\u76df\u5546\u6807<\/a><\/li><li><a href=\"#block-1b7b412c-8fe0-4bdc-baca-2a728d796321\" data-level=\"3\">\u56fd\u9645 IR \u5546\u6807<\/a><\/li><\/ul><\/li><li><a href=\"#h-osterreichische-marke-jetzt-anmelden\" data-level=\"2\">\u7acb\u5373\u6ce8\u518c\u5965\u5730\u5229\u5546\u6807<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u514d\u8d39\u521d\u6b21\u54a8\u8be2\"><span class=\"mr-cta-link-normal\">\u7acb\u5373\u9009\u62e9\u9884\u7ea6\u65f6\u95f4\uff1a<\/span><span class=\"mr-cta-link-bold\">\u514d\u8d39\u521d\u6b21\u54a8\u8be2<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-markenschutz-in-osterreich\">\u5965\u5730\u5229\u7684\u5546\u6807\u4fdd\u62a4<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"h-geltung\">\u6709\u6548\u671f<\/h3>\n\n<p class=\"wp-block-paragraph\">\u5965\u5730\u5229\u5546\u6807\u53d7\u300a\u5546\u6807\u4fdd\u62a4\u6cd5\u300b\u7ba1\u8f96\u3002\u5965\u5730\u5229\u5546\u6807\u7684\u9002\u7528\u8303\u56f4\u5305\u62ec\u5965\u5730\u5229\u6574\u4e2a\u56fd\u5bb6\u9886\u571f\u3002\u7531\u4e8e\u5730\u57df\u6027\u539f\u5219\uff0c\u5965\u5730\u5229\u5546\u6807\u5728\u5965\u5730\u5229\u5883\u5916\u65e0\u6548\uff0c\u5c31\u50cf\u6240\u6709\u56fd\u5bb6\u5546\u6807\u4e00\u6837\u3002  <\/p>\n\n<p class=\"wp-block-paragraph\">\u6ce8\u610f\uff1a\u4f46\u662f\uff0c\u5982\u679c\u6709\u4eba\u4ece\u56fd\u5916\u5411\u5965\u5730\u5229\u9500\u552e\u5546\u54c1\u6216\u670d\u52a1\uff0c\u5219\u5fc5\u987b\u9075\u5b88\u5965\u5730\u5229\u5546\u6807\uff0c\u56e0\u6b64\u53cd\u8fc7\u6765\u4e5f\u5e94\u786e\u4fdd\u81ea\u5df1\u5728\u5965\u5730\u5229\u7684\u5546\u6807\u6743\u3002<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-registrierung\">\u6ce8\u518c<\/h3>\n\n<p class=\"wp-block-paragraph\">\u5965\u5730\u5229\u4e13\u5229\u5c40 (\u00d6PA) \u8d1f\u8d23\u5965\u5730\u5229\u5546\u6807\u7684\u6ce8\u518c\u3002\u5728\u5965\u5730\u5229\u6ce8\u518c\u56fd\u5bb6\u5546\u6807\u7684\u7533\u8bf7\u53ef\u4ee5\u7535\u5b50\u65b9\u5f0f\u6216\u4ee5\u7eb8\u8d28\u5f62\u5f0f\u63d0\u4ea4\u3002 <\/p>\n\n<p class=\"wp-block-paragraph\">\u5965\u5730\u5229\u4e13\u5229\u5c40\u9996\u5148\u5bf9\u7533\u8bf7\u8fdb\u884c\u5f62\u5f0f\u5ba1\u67e5\u548c\u5408\u6cd5\u6027\u5ba1\u67e5\u3002\u5bf9\u4e8e\u5feb\u901f\u901a\u9053\u7a0b\u5e8f\u4e2d\u7684\u7533\u8bf7\uff0c\u6b64\u5904\u7406\u5927\u7ea6\u9700\u8981 10 \u4e2a\u5de5\u4f5c\u65e5\uff0c\u5426\u5219\u9700\u8981 2 \u5230 3 \u4e2a\u6708\u3002 <\/p>\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u6ee1\u8db3\u6240\u6709\u6ce8\u518c\u8981\u6c42\uff0c\u5219\u8be5\u5546\u6807\u5c06\u6ce8\u518c\u5230\u5965\u5730\u5229\u5546\u6807\u6ce8\u518c\u7c3f\u4e2d\u3002\u81ea\u6ce8\u518c\u4e4b\u65e5\u8d77\uff0c\u5c06\u6709\u4e09\u4e2a\u6708\u7684\u5f02\u8bae\u671f\uff0c\u5728\u6b64\u671f\u95f4\uff0c\u5148\u524d\u6743\u5229\u7684\u6240\u6709\u8005\u53ef\u4ee5\u975e\u5e38\u5bb9\u6613\u5730\u5bf9\u65b0\u5546\u6807\u63d0\u51fa\u5f02\u8bae\uff0c\u5e76\u7533\u8bf7\u8ffd\u6eaf\u64a4\u9500\u6ce8\u518c\u3002\u5982\u679c\u63d0\u51fa\u5f02\u8bae\uff0c\u5c06\u8fdb\u884c\u72ec\u7acb\u7684\u5f02\u8bae\u7a0b\u5e8f\u3002   <\/p>\n\n<p class=\"wp-block-paragraph\">\u4f46\u662f\uff0c\u5f02\u8bae\u5e76\u4e0d\u662f\u5148\u524d\u6743\u5229\u7684\u6240\u6709\u8005\u5bf9\u65b0\u5546\u6807\u91c7\u53d6\u884c\u52a8\u7684\u552f\u4e00\u9014\u5f84\u3002\u5373\u4f7f\u5728\u6ce8\u518c\u591a\u5e74\u540e\uff0c\u5148\u524d\u6743\u5229\u7684\u6240\u6709\u8005\u4ecd\u7136\u53ef\u4ee5\u8d77\u8bc9\u5546\u6807\u7684\u64a4\u9500\u3002 <\/p>\n\n<p class=\"wp-block-paragraph\">\u56e0\u6b64\uff0c\u8868\u9762\u4e0a\u7684\u6210\u529f\u4f53\u9a8c\u201c\u5546\u6807\u6ce8\u518c\u201d\u65e2\u4e0d\u80fd\u9632\u6b62\u5f02\u8bae\uff0c\u4e5f\u4e0d\u80fd\u9632\u6b62\u64a4\u9500\u8bc9\u8bbc\u3002\u539f\u56e0\u5f88\u7b80\u5355\uff1a\u6700\u91cd\u8981\u7684\u95ee\u9898\uff0c\u5373\u5546\u6807\u662f\u5426\u4fb5\u72af\u4e86\u5148\u524d\u6743\u5229\uff0c\u4e13\u5229\u5c40\u5728\u6ce8\u518c\u524d\u6839\u672c\u4e0d\u4f1a\u5bf9\u6b64\u8fdb\u884c\u5ba1\u67e5\u3002 <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201e\u53ea\u6709\u5728\u63d0\u4ea4\u7533\u8bf7\u4e4b\u524d\u8fdb\u884c\u5f8b\u5e08\u8c03\u67e5\u624d\u80fd\u9632\u6b62\u5f02\u8bae\u548c\u64a4\u9500\u8bc9\u8bbc\u3002\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u514d\u8d39\u521d\u6b21\u54a8\u8be2\"><span class=\"mr-cta-link-normal\">\u7acb\u5373\u9009\u62e9\u9884\u7ea6\u65f6\u95f4\uff1a<\/span><span class=\"mr-cta-link-bold\">\u514d\u8d39\u521d\u6b21\u54a8\u8be2<\/span><\/a>\n\n<h3 class=\"wp-block-heading\" id=\"h-anmeldegebuhren\">\u6ce8\u518c\u8d39<\/h3>\n\n<p class=\"wp-block-paragraph\">\u5965\u5730\u5229\u5546\u6807\u7684\u6ce8\u518c\u8d39\u53d6\u51b3\u4e8e\u5546\u6807\u7684\u7c7b\u578b\u3001\u8981\u6ce8\u518c\u7684\u7c7b\u522b\u6570\u91cf\u548c\u6240\u9009\u7684\u7a0b\u5e8f\u3002<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u5355\u4e2a\u5546\u6807\uff0c\u5305\u62ec\u6700\u591a 3 \u4e2a\u7c7b\u522b \n<ul class=\"wp-block-list\">\n<li>\u7eb8\u8d28\u7533\u8bf7\u7684\u6ce8\u518c\u8d39\uff1a\u20ac 300.00<\/li>\n\n\n\n<li>\u5728\u7ebf\u7533\u8bf7\u7684\u6ce8\u518c\u8d39\uff1a\u20ac 280.00<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>\u534f\u4f1a\u548c\u4fdd\u8bc1\u5546\u6807\uff0c\u5305\u62ec\u6700\u591a 3 \u4e2a\u7c7b\u522b \n<ul class=\"wp-block-list\">\n<li>\u7eb8\u8d28\u7533\u8bf7\u7684\u6ce8\u518c\u8d39\uff1a\u20ac 480.00<\/li>\n\n\n\n<li>\u5728\u7ebf\u7533\u8bf7\u7684\u6ce8\u518c\u8d39\uff1a\u20ac 460.00<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>\u4ece\u7b2c 4 \u7c7b\u5f00\u59cb\uff0c\u6bcf\u589e\u52a0\u4e00\u7c7b\uff1a\u20ac 75.00<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u6ce8\u518c\u8d39\u5305\u62ec 10 \u5e74\u4fdd\u62a4\u671f\u7684\u6240\u6709\u8d39\u7528\u3002 <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-anwaltskosten\">\u5f8b\u5e08\u8d39<\/h3>\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u7684<a href=\"https:\/\/harlander-partner.eu\/zh-hans\/%e5%95%86%e6%a0%87%e6%b3%95\/%e5%95%86%e6%a0%87%e4%bf%9d%e6%8a%a4%e5%a5%97%e9%a4%90\/\">\u5546\u6807\u4fdd\u62a4\u5957\u9910<\/a>\u5305\u542b\u4ee5\u56fa\u5b9a\u7edf\u4e00\u4ef7\u683c\u6ce8\u518c\u5965\u5730\u5229\u5546\u6807\u7684\u6240\u6709\u670d\u52a1\u3002<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-schutzdauer\">\u4fdd\u62a4\u671f\u9650<\/h3>\n\n<p class=\"wp-block-paragraph\">\u5965\u5730\u5229\u5546\u6807\u7684\u4fdd\u62a4\u671f\u4e3a 10 \u5e74\u3002\u901a\u8fc7\u53ca\u65f6\u652f\u4ed8\u7eed\u5c55\u8d39\uff0c\u4fdd\u62a4\u671f\u53ef\u4ee5\u4efb\u610f\u5ef6\u957f 10 \u5e74\u3002\u5982\u679c\u672a\u652f\u4ed8\u7eed\u5c55\u8d39\uff0c\u5546\u6807\u5c06\u81ea\u52a8\u5220\u9664\u3002  <\/p>\n\n<p class=\"wp-block-paragraph\">\u5965\u5730\u5229\u4e13\u5229\u5c40\u4f1a\u5728\u5230\u671f\u524d\u5927\u7ea6\u4e09\u4e2a\u6708\u53d1\u9001\u81ea\u52a8\u63d0\u9192\u3002\u4f46\u662f\uff0c\u8fd9\u5e76\u4e0d\u6784\u6210\u6cd5\u5f8b\u6743\u5229\u3002\u56e0\u6b64\uff0c\u5982\u679c\u7531\u4e8e\u4efb\u4f55\u539f\u56e0\u672a\u6536\u5230\u63d0\u9192\uff0c\u5982\u679c\u672a\u652f\u4ed8\u7eed\u5c55\u8d39\uff0c\u5546\u6807\u4ecd\u5c06\u88ab\u5220\u9664\uff0c\u5e76\u4e14\u4e0d\u80fd\u7531\u6b64\u4ea7\u751f\u4efb\u4f55\u7d22\u8d54\u3002  <\/p>\n\n<p class=\"wp-block-paragraph\">\u56e0\u6b64\uff0c\u5efa\u8bae\u5728\u6211\u4eec\u7684\u76d1\u63a7\u5957\u9910\u8303\u56f4\u5185\u76d1\u63a7\u5965\u5730\u5229\u5546\u6807\u7684\u7eed\u5c55\u3002<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-erneuerungsgebuhr\">\u7eed\u5c55\u8d39<\/h3>\n\n<p class=\"wp-block-paragraph\">\u7eed\u5c55\u8d39\u662f\u7edf\u4e00\u8d39\u7528\uff0c\u53d6\u51b3\u4e8e\u5546\u6807\u7684\u7c7b\u578b\uff0c\u4f46\u4e0e\u7c7b\u522b\u7684\u6570\u91cf\u65e0\u5173\u3002<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u5355\u4e2a\u5546\u6807\n<ul class=\"wp-block-list\">\n<li>\u7eed\u5c55\u8d39\uff1a\u20ac 700.00<\/li>\n\n\n\n<li>\u7eed\u5c55\u8d39\uff0c\u9644\u52a0\u8d39 20%\uff1a\u20ac 840.00<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>\u534f\u4f1a\u548c\u4fdd\u8bc1\u5546\u6807\n<ul class=\"wp-block-list\">\n<li>\u7eed\u5c55\u8d39\uff1a\u20ac 1,300.00<\/li>\n\n\n\n<li>\u7eed\u5c55\u8d39\uff0c\u9644\u52a0\u8d39 20%\uff1a\u20ac 1,560.00<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u7eed\u5c55\u8d39\u6700\u65e9\u53ef\u4ee5\u5728\u5230\u671f\u524d\u4e00\u5e74\u652f\u4ed8\uff0c\u6700\u8fdf\u53ef\u4ee5\u5728\u5230\u671f\u540e\u516d\u4e2a\u6708\u652f\u4ed8\u3002\u5982\u679c\u5728\u5230\u671f\u540e\u4ed8\u6b3e\uff0c\u9664\u4e86\u7eed\u5c55\u8d39\u5916\uff0c\u8fd8\u9700\u8981\u652f\u4ed8 20% \u7684\u9644\u52a0\u8d39\u3002 <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u514d\u8d39\u521d\u6b21\u54a8\u8be2\"><span class=\"mr-cta-link-normal\">\u7acb\u5373\u9009\u62e9\u9884\u7ea6\u65f6\u95f4\uff1a<\/span><span class=\"mr-cta-link-bold\">\u514d\u8d39\u521d\u6b21\u54a8\u8be2<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-verhaltnis-zu-anderen-kennzeichen\">\u4e0e\u5176\u4ed6\u6807\u5fd7\u7684\u5173\u7cfb<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"h-osterreichische-marke-vs-auslandische-nationale-marke\">\u5965\u5730\u5229\u5546\u6807 vs. \u5916\u56fd\u56fd\u5bb6\u5546\u6807<\/h3>\n\n<p class=\"wp-block-paragraph\">\u5965\u5730\u5229\u56fd\u5bb6\u5546\u6807\u4ec5\u5728\u5965\u5730\u5229\u6709\u6548\u3002\u540c\u6837\uff0c\u5916\u56fd\u56fd\u5bb6\u5546\u6807\u4ec5\u5728\u6ce8\u518c\u8fd9\u4e9b\u5546\u6807\u7684\u56fd\u5bb6\u6709\u6548\u3002\u56e0\u6b64\uff0c\u5965\u5730\u5229\u5546\u6807\u548c\u5176\u4ed6\u56fd\u5bb6\u5546\u6807\u4e4b\u95f4\u539f\u5219\u4e0a\u4e0d\u4f1a\u53d1\u751f\u51b2\u7a81\u3002  <\/p>\n\n<p class=\"wp-block-paragraph\">\u8be5\u89c4\u5219\u7684\u4f8b\u5916\u60c5\u51b5\u4ec5\u5728\u6076\u610f\u5546\u6807\u7533\u8bf7\u7684\u60c5\u51b5\u4e0b\u5b58\u5728\u3002\u4f8b\u5982\uff0c\u5982\u679c\u5546\u6807\u7533\u8bf7\u4ec5\u4ec5\u662f\u4e3a\u4e86\u963b\u6b62\u73b0\u6709\u5916\u56fd\u5546\u6807\u7684\u6269\u5f20\uff0c\u5219\u8be5\u5546\u6807\u7533\u8bf7\u662f\u6076\u610f\u7684\u3002 <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-osterreichische-marke-vs-eu-marke\">\u5965\u5730\u5229\u5546\u6807 vs. \u6b27\u76df\u5546\u6807<\/h3>\n\n<p class=\"wp-block-paragraph\">\u6b27\u76df\u5546\u6807\u5728\u6574\u4e2a\u6b27\u76df\u6709\u6548\uff0c\u5305\u62ec\u5965\u5730\u5229\u3002\u56e0\u6b64\uff0c\u5965\u5730\u5229\u5546\u6807\u548c\u6b27\u76df\u5546\u6807\u4e4b\u95f4\u53ef\u80fd\u4f1a\u53d1\u751f\u51b2\u7a81\u3002\u8fd9\u4e9b\u51b2\u7a81\u5c06\u6839\u636e\u4f18\u5148\u6743\u539f\u5219\u89e3\u51b3\u3002\u56e0\u6b64\uff0c\u8f83\u65e9\u7684\u5546\u6807\u5177\u6709\u66f4\u597d\u7684\u6743\u5229\u3002   <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-osterreichische-marke-vs-internationale-marke\">\u5965\u5730\u5229\u5546\u6807 vs. \u56fd\u9645\u5546\u6807<\/h3>\n\n<p class=\"wp-block-paragraph\">\u56fd\u9645\u5546\u6807\u7533\u8bf7\u7684\u4fdd\u62a4\u4e5f\u53ef\u4ee5\u6269\u5c55\u5230\u5965\u5730\u5229\u3002\u56e0\u6b64\uff0c\u5965\u5730\u5229\u5546\u6807\u548c\u56fd\u9645\u5546\u6807\u4e4b\u95f4\u53ef\u80fd\u4f1a\u53d1\u751f\u51b2\u7a81\u3002\u8fd9\u4e9b\u51b2\u7a81\u5c06\u6839\u636e\u4f18\u5148\u6743\u539f\u5219\u89e3\u51b3\u3002\u56e0\u6b64\uff0c\u8f83\u65e9\u7684\u5546\u6807\u5177\u6709\u66f4\u597d\u7684\u6743\u5229\u3002   <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-osterreichische-marke-vs-osterreichische-firma\">\u5965\u5730\u5229\u5546\u6807 vs. \u5965\u5730\u5229\u516c\u53f8<\/h3>\n\n<p class=\"wp-block-paragraph\">\u5965\u5730\u5229\u5546\u6807\u548c\u5965\u5730\u5229\u516c\u53f8\u4e4b\u95f4\u53ef\u80fd\u4f1a\u53d1\u751f\u51b2\u7a81\u3002\u8fd9\u4e9b\u51b2\u7a81\u5c06\u6839\u636e\u4f18\u5148\u6743\u539f\u5219\u89e3\u51b3\u3002\u56e0\u6b64\uff0c\u8f83\u65e9\u7684\u6807\u5fd7\u5177\u6709\u66f4\u597d\u7684\u6743\u5229\u3002  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-osterreichische-marke-vs-geschaftsbezeichnung\">\u5965\u5730\u5229\u5546\u6807 vs. \u5546\u53f7<\/h3>\n\n<p class=\"wp-block-paragraph\">\u5965\u5730\u5229\u5546\u6807\u548c\u5546\u53f7\u4e4b\u95f4\u53ef\u80fd\u4f1a\u53d1\u751f\u51b2\u7a81\u3002\u8fd9\u4e9b\u51b2\u7a81\u5c06\u6839\u636e\u4f18\u5148\u6743\u539f\u5219\u89e3\u51b3\u3002\u56e0\u6b64\uff0c\u8f83\u65e9\u7684\u6807\u5fd7\u5177\u6709\u66f4\u597d\u7684\u6743\u5229\u3002\u4f46\u662f\uff0c\u6839\u636e\u5965\u5730\u5229\u6cd5\u5f8b\uff0c\u53ea\u6709\u5f53\u5546\u53f7\u5177\u6709\u5546\u4e1a\u4fe1\u8a89\u65f6\uff0c\u5546\u53f7\u624d\u80fd\u5371\u53ca\u5546\u6807\u3002   <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u514d\u8d39\u521d\u6b21\u54a8\u8be2\"><span class=\"mr-cta-link-normal\">\u7acb\u5373\u9009\u62e9\u9884\u7ea6\u65f6\u95f4\uff1a<\/span><span class=\"mr-cta-link-bold\">\u514d\u8d39\u521d\u6b21\u54a8\u8be2<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-think-big\">\u5fd7\u5b58\u9ad8\u8fdc<\/h2>\n\n<p class=\"wp-block-paragraph\">\u4ec5\u6ce8\u518c\u7eaf\u7cb9\u7684\u5965\u5730\u5229\u5546\u6807\u5bf9\u6781\u5c11\u6570\u516c\u53f8\u6709\u610f\u4e49\u3002\u5982\u679c\u4e0d\u53ea\u662f\u5728\u672c\u5730\u8fd0\u8425\uff0c\u5219\u5fc5\u987b\u8003\u8651\u66f4\u5927\u7684\u8303\u56f4\u3002 <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-osterreichische-webshops\">\u5965\u5730\u5229\u7f51\u4e0a\u5546\u5e97<\/h3>\n\n<p class=\"wp-block-paragraph\">\u56e0\u6b64\uff0c\u5bf9\u4e8e\u5fb7\u8bed\u7f51\u4e0a\u5546\u5e97\u7684\u5965\u5730\u5229\u8fd0\u8425\u5546\u6765\u8bf4\uff0c\u4e0d\u4ec5\u5965\u5730\u5229\uff0c\u800c\u4e14\u89c4\u6a21\u662f\u5176 10 \u500d\u7684\u5fb7\u56fd\u548c\u8d22\u653f\u5b9e\u529b\u66f4\u5f3a\u7684\u745e\u58eb\u4e5f\u5177\u6709\u91cd\u8981\u610f\u4e49\u3002\u6b64\u5916\uff0c\u6cd5\u56fd\u3001\u610f\u5927\u5229\u3001\u5362\u68ee\u5821\u3001\u8377\u5170\u548c\u6bd4\u5229\u65f6\u4e5f\u6709\u5f88\u5927\u7684\u5fb7\u8bed\u533a\u3002\u56e0\u6b64\uff0c<a href=\"https:\/\/harlander-partner.eu\/zh-hans\/%e5%95%86%e6%a0%87%e6%b3%95\/%e6%ac%a7%e7%9b%9f%e5%95%86%e6%a0%87-eu%e5%95%86%e6%a0%87\/\">\u6b27\u76df\u5546\u6807<\/a>\u4e0e\u745e\u58eb\u7684<a href=\"https:\/\/harlander-partner.eu\/zh-hans\/%e5%95%86%e6%a0%87%e6%b3%95\/%e5%9b%bd%e9%99%85-ir-%e5%95%86%e6%a0%87\/\">IR \u5546\u6807<\/a>\u76f8\u7ed3\u5408\uff0c\u5bf9\u5965\u5730\u5229\u7f51\u4e0a\u5546\u5e97\u8fd0\u8425\u5546\u6765\u8bf4\u6bd4\u7eaf\u7cb9\u7684\u5965\u5730\u5229\u5546\u6807\u66f4\u6709\u610f\u4e49\u3002  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-amazon-seller\">\u4e9a\u9a6c\u900a\u5356\u5bb6<\/h3>\n\n<p class=\"wp-block-paragraph\">\u8fd9\u5bf9\u4e8e\u4e9a\u9a6c\u900a\u5356\u5bb6\u6765\u8bf4\u66f4\u4e3a\u91cd\u8981\u3002\u4e9a\u9a6c\u900a\u5356\u5bb6\u8d26\u6237\u4e3a\u6ce8\u518c\u5546\u6807\u7684\u6240\u6709\u8005\u63d0\u4f9b\u4e86\u6709\u4ef7\u503c\u7684\u529f\u80fd\u3002\u524d\u63d0\u662f\u5728\u4e9a\u9a6c\u900a\u54c1\u724c\u6ce8\u518c\u5904\u63d0\u4ea4\u5546\u6807\u3002\u4f46\u662f\uff0c\u4e9a\u9a6c\u900a\u54c1\u724c\u6ce8\u518c\u5904\u4e0d\u63a5\u53d7\u7eaf\u7cb9\u7684\u5965\u5730\u5229\u5546\u6807\u3002\u4e3a\u6b64\uff0c\u4f8b\u5982\u9700\u8981<a href=\"https:\/\/harlander-partner.eu\/zh-hans\/%e5%95%86%e6%a0%87%e6%b3%95\/%e6%ac%a7%e7%9b%9f%e5%95%86%e6%a0%87-eu%e5%95%86%e6%a0%87\/\">\u6b27\u76df\u5546\u6807<\/a>\u3002    <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u514d\u8d39\u521d\u6b21\u54a8\u8be2\"><span class=\"mr-cta-link-normal\">\u7acb\u5373\u9009\u62e9\u9884\u7ea6\u65f6\u95f4\uff1a<\/span><span class=\"mr-cta-link-bold\">\u514d\u8d39\u521d\u6b21\u54a8\u8be2<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-vorteile-der-nationalen-registrierung\">\u56fd\u5bb6\u6ce8\u518c\u7684\u4f18\u52bf<\/h2>\n\n<p class=\"wp-block-paragraph\">\u5965\u5730\u5229\u56fd\u5bb6\u5546\u6807\u6ce8\u518c\u7684\u6700\u5927\u7f3a\u70b9\u540c\u65f6\u4e5f\u662f\u5176\u6700\u5927\u7684\u4f18\u52bf\uff1a\u5730\u7406\u8303\u56f4\u975e\u5e38\u6709\u9650\uff0c\u4ec5\u9650\u4e8e\u5965\u5730\u5229\u56fd\u5bb6\u9886\u571f\u3002<\/p>\n\n<p class=\"wp-block-paragraph\">\u56e0\u6b64\uff0c<a href=\"https:\/\/harlander-partner.eu\/zh-hans\/%e5%95%86%e6%a0%87%e6%b3%95\/%e6%ac%a7%e7%9b%9f%e5%95%86%e6%a0%87-eu%e5%95%86%e6%a0%87\/\">\u6b27\u76df\u5546\u6807<\/a>\u5c06\u6240\u6709\u6b27\u76df\u56fd\u5bb6\u7684\u6240\u6709\u56fd\u5bb6\u5546\u6807\u6ce8\u518c\u7c3f\u4e2d\u7684\u5546\u6807\u4f5c\u4e3a\u201c\u5bf9\u624b\u201d\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u5bf9\u4e8e\u5965\u5730\u5229\u5546\u6807\u6765\u8bf4\uff0c\u5176\u4ed6\u6b27\u76df\u56fd\u5bb6\u7684\u56fd\u5bb6\u5546\u6807\u4e0d\u662f\u95ee\u9898\u3002\u56e0\u6b64\uff0c\u7531\u4e8e\u5176\u6709\u9650\u7684\u5730\u7406\u4fdd\u62a4\u8303\u56f4\uff0c\u5965\u5730\u5229\u56fd\u5bb6\u5546\u6807\u7684\u98ce\u9669\u660e\u663e\u4f4e\u4e8e\u6b27\u76df\u5546\u6807\u3002  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-basismarke-fur-eine-internationale-markenanmeldung\">\u56fd\u9645\u5546\u6807\u6ce8\u518c\u7684\u57fa\u7840\u5546\u6807<\/h3>\n\n<p class=\"wp-block-paragraph\">\u7531\u4e8e\u66f4\u9ad8\u7684\u5b89\u5168\u6027\uff0c\u5965\u5730\u5229\u56fd\u5bb6\u5546\u6807\u6bd4\u6b27\u76df\u5546\u6807\u66f4\u9002\u5408\u4f5c\u4e3a<a href=\"https:\/\/harlander-partner.eu\/zh-hans\/%e5%95%86%e6%a0%87%e6%b3%95\/%e5%9b%bd%e9%99%85-ir-%e5%95%86%e6%a0%87\/\">\u56fd\u9645\u5546\u6807\u6ce8\u518c<\/a>\u7684\u57fa\u7840\u5546\u6807\u3002\u8fd9\u662f\u56e0\u4e3a\u56fd\u9645\u5546\u6807\u5728\u524d\u4e94\u5e74\u53d6\u51b3\u4e8e\u57fa\u7840\u5546\u6807\u3002\u5982\u679c\u57fa\u7840\u5546\u6807\u5931\u6548\uff0c\u56fd\u9645\u6ce8\u518c\u4e5f\u4f1a\u5931\u6548\u3002  <\/p>\n\n<p class=\"wp-block-paragraph\">\u56e0\u6b64\uff0c\u5965\u5730\u5229\u56fd\u5bb6\u5546\u6807\u901a\u5e38\u9664\u4e86\u6b27\u76df\u5546\u6807\u5916\u8fd8\u6ce8\u518c\uff0c\u4ee5\u7528\u4f5c\u56fd\u9645\u5546\u6807\u6ce8\u518c\u7684\u5b89\u5168\u57fa\u7840\u3002<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-zusatzlicher-sicherheitsfaktor\">\u989d\u5916\u7684\u5b89\u5168\u56e0\u7d20<\/h3>\n\n<p class=\"wp-block-paragraph\">\u51fa\u4e8e\u540c\u6837\u7684\u539f\u56e0\uff0c\u5965\u5730\u5229\u56fd\u5bb6\u5546\u6807\u4e5f\u53ef\u4ee5\u4f5c\u4e3a\u5168\u7403\u8fd0\u8425\u54c1\u724c\u7684\u989d\u5916\u4fdd\u62a4\u3002\u5982\u679c\u53ea\u5b58\u5728\u6b27\u76df\u5546\u6807\u5e76\u4e14\u8be5\u5546\u6807\u4e22\u5931\uff0c\u90a3\u4e48\u5546\u6807\u4fdd\u62a4\u5c06\u5b8c\u5168\u4e27\u5931\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u5982\u679c\u8fd8\u5b58\u5728\u56fd\u5bb6\u5546\u6807\uff0c\u90a3\u4e48\u6839\u636e\u5177\u4f53\u60c5\u51b5\uff0c\u53ea\u4f1a\u5931\u53bb\u4e00\u4e2a\u56fd\u5bb6\u7684\u4fdd\u62a4\u3002\u4f46\u662f\uff0c\u901a\u5e38\u53ea\u6709\u8d22\u529b\u96c4\u539a\u7684\u516c\u53f8\u624d\u80fd\u8d1f\u62c5\u5f97\u8d77\u8fd9\u79cd\u5b89\u5168\u6027\u3002   <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u514d\u8d39\u521d\u6b21\u54a8\u8be2\"><span class=\"mr-cta-link-normal\">\u7acb\u5373\u9009\u62e9\u9884\u7ea6\u65f6\u95f4\uff1a<\/span><span class=\"mr-cta-link-bold\">\u514d\u8d39\u521d\u6b21\u54a8\u8be2<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-alternativen-zur-osterreichischen-marke\">\u5965\u5730\u5229\u5546\u6807\u7684\u66ff\u4ee3\u65b9\u6848<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"h-eu-marke\">\u6b27\u76df\u5546\u6807<\/h3>\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u76ee\u6807\u662f\u5728\u591a\u4e2a\u6b27\u76df\u56fd\u5bb6\/\u5730\u533a\u5bfb\u6c42\u5546\u6807\u4fdd\u62a4\uff0c\u90a3\u4e48<a 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