{"id":107171,"date":"2021-05-26T07:48:05","date_gmt":"2021-05-26T05:48:05","guid":{"rendered":"https:\/\/harlander-partner.eu\/%e5%95%86%e6%a0%87%e6%b3%95\/%e5%be%b7%e5%9b%bd%e5%95%86%e6%a0%87\/"},"modified":"2025-12-25T19:12:59","modified_gmt":"2025-12-25T18:12:59","slug":"%e5%be%b7%e5%9b%bd%e5%95%86%e6%a0%87","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/zh-hans\/%e5%95%86%e6%a0%87%e6%b3%95\/%e5%be%b7%e5%9b%bd%e5%95%86%e6%a0%87\/","title":{"rendered":"\u5fb7\u56fd\u5546\u6807"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u5fb7\u56fd\u5546\u6807<\/h2><ul><li><a href=\"#h-marken-in-deutschland\" data-level=\"2\">\u5fb7\u56fd\u5546\u6807<\/a><\/li><li><a href=\"#h-think-big\" data-level=\"2\">\u5fd7\u5b58\u9ad8\u8fdc<\/a><ul><li><a href=\"#h-markenschutzgesetz\" data-level=\"3\">\u5546\u6807\u4fdd\u62a4\u6cd5<\/a><\/li><li><a href=\"#h-verfahren-vor-dem-dpma\" data-level=\"3\">DPMA \u7684\u7a0b\u5e8f<\/a><\/li><li><a href=\"#h-schutzdauer\" data-level=\"3\">\u4fdd\u62a4\u671f\u9650<\/a><\/li><li><a href=\"#h-gebuhren\" data-level=\"3\">\u8d39\u7528<\/a><\/li><li><a href=\"#h-anwaltskosten\" data-level=\"3\">\u5f8b\u5e08\u8d39<\/a><\/li><li><a href=\"#h-vorteile-der-nationalen-registrierung\" data-level=\"3\">\u56fd\u5bb6\u6ce8\u518c\u7684\u4f18\u52bf<\/a><\/li><\/ul><\/li><li><a href=\"#h-alternative-eu-unionsmarke\" data-level=\"2\">\u66ff\u4ee3\u65b9\u6848\uff1a\u6b27\u76df\u5546\u6807<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u514d\u8d39\u521d\u6b21\u54a8\u8be2\"><span class=\"mr-cta-link-normal\">\u7acb\u5373\u9009\u62e9\u9884\u7ea6\u65f6\u95f4\uff1a<\/span><span class=\"mr-cta-link-bold\">\u514d\u8d39\u521d\u6b21\u54a8\u8be2<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-marken-in-deutschland\">\u5fb7\u56fd\u5546\u6807<\/h2>\n\n<p>\u4ec5\u5728\u5fb7\u56fd\u6709\u6548\u7684\u56fd\u5bb6\u5546\u6807\u7684\u6ce8\u518c\u5fc5\u987b\u5728\u5fb7\u56fd\u4e13\u5229\u5546\u6807\u5c40 (DPMA) \u8fdb\u884c\u3002<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-think-big\">\u5fd7\u5b58\u9ad8\u8fdc<\/h2>\n\n<p>\u4ec5\u6ce8\u518c\u7eaf\u7cb9\u7684\u5fb7\u56fd\u5546\u6807\u5bf9\u6781\u5c11\u6570\u516c\u53f8\u6709\u610f\u4e49\u3002 \u5982\u679c\u60a8\u4e0d\u53ea\u662f\u5728\u672c\u5730\u8fd0\u8425\uff0c\u5219\u5fc5\u987b\u6709\u66f4\u5927\u7684\u683c\u5c40\u3002  <\/p>\n\n<p>\u4f8b\u5982\uff0c\u5bf9\u4e8e\u5fb7\u8bed\u5728\u7ebf\u5546\u5e97\u7684\u8fd0\u8425\u5546\u800c\u8a00\uff0c\u4e0d\u4ec5\u5fb7\u56fd\uff0c\u800c\u4e14\u8d44\u91d1\u96c4\u539a\u7684\u745e\u58eb\u4e5f\u5177\u6709\u91cd\u8981\u610f\u4e49\u3002 \u5373\u4f7f\u662f\u5c0f\u5c0f\u7684\u5965\u5730\u5229\u4e5f\u80fd\u4f7f\u5e02\u573a\u6269\u5927 10%\u2014\u2014\u8c01\u613f\u610f\u81ea\u613f\u653e\u5f03\u8fd9\u79cd\u589e\u957f\uff1f \u6b64\u5916\uff0c\u6cd5\u56fd\u3001\u610f\u5927\u5229\u3001\u5362\u68ee\u5821\u3001\u8377\u5170\u548c\u6bd4\u5229\u65f6\u4e5f\u6709\u5927\u7247\u7684\u5fb7\u8bed\u533a\u3002 \u56e0\u6b64\uff0c\u6b27\u76df\u5546\u6807\u4e0e\u745e\u58eb\u7684 IR \u5546\u6807\u76f8\u7ed3\u5408\uff0c\u6bd4\u7eaf\u7cb9\u7684\u5fb7\u56fd\u5546\u6807\u66f4\u6709\u610f\u4e49\u3002   <\/p>\n\n<p>\u53cd\u4e4b\uff0c\u5fb7\u56fd\u56fd\u5bb6\u5546\u6807\u4e5f\u53ef\u4ee5\u4f5c\u4e3a\u5168\u7403\u54c1\u724c\u7684\u989d\u5916\u4fdd\u62a4\u3002 \u5982\u679c\u53ea\u6709\u4e00\u4e2a\u6b27\u76df\u5546\u6807\u5e76\u4e14\u8be5\u5546\u6807\u4e22\u5931\uff0c\u5219\u5546\u6807\u4fdd\u62a4\u5c06\u5b8c\u5168\u4e27\u5931\u3002 \u4f46\u662f\uff0c\u5982\u679c\u8fd8\u5b58\u5728\u5176\u4ed6\u56fd\u5bb6\u5546\u6807\uff0c\u5219\u6839\u636e\u5177\u4f53\u60c5\u51b5\uff0c\u53ea\u4f1a\u5931\u53bb\u5728\u4e00\u4e2a\u56fd\u5bb6\/\u5730\u533a\u7684\u4fdd\u62a4\u3002 \u4f46\u662f\uff0c\u901a\u5e38\u53ea\u6709\u8d22\u529b\u975e\u5e38\u96c4\u539a\u7684\u516c\u53f8\u624d\u80fd\u8d1f\u62c5\u5f97\u8d77\u8fd9\u79cd\u5b89\u5168\u4fdd\u969c\u3002   <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u514d\u8d39\u521d\u6b21\u54a8\u8be2\"><span class=\"mr-cta-link-normal\">\u7acb\u5373\u9009\u62e9\u9884\u7ea6\u65f6\u95f4\uff1a<\/span><span class=\"mr-cta-link-bold\">\u514d\u8d39\u521d\u6b21\u54a8\u8be2<\/span><\/a>\n\n<h3 class=\"wp-block-heading\" id=\"h-markenschutzgesetz\">\u5546\u6807\u4fdd\u62a4\u6cd5<\/h3>\n\n<p>\u5fb7\u56fd\u56fd\u5bb6\u5546\u6807\u7684\u6cd5\u5f8b\u57fa\u7840\u5728\u5546\u6807\u4fdd\u62a4\u6cd5\u4e2d\u4f5c\u4e86\u660e\u786e\u89c4\u5b9a\u3002<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-verfahren-vor-dem-dpma\">DPMA \u7684\u7a0b\u5e8f<\/h3>\n\n<p>\u5728\u5fb7\u56fd\u6ce8\u518c\u56fd\u5bb6\u5546\u6807\u7684\u7533\u8bf7\u5fc5\u987b\u76f4\u63a5\u63d0\u4ea4\u7ed9\u5fb7\u56fd\u4e13\u5229\u5546\u6807\u5c40 (DPMA)\u3002<\/p>\n\n<p>\u5fb7\u56fd\u4e13\u5229\u5546\u6807\u5c40\u9996\u5148\u5bf9\u7533\u8bf7\u8fdb\u884c\u5f62\u5f0f\u5ba1\u67e5\u548c\u5408\u6cd5\u6027\u5ba1\u67e5\u3002 \u5982\u679c\u6ee1\u8db3\u6240\u6709\u6ce8\u518c\u8981\u6c42\uff0c\u5219\u8be5\u5546\u6807\u5c06\u6ce8\u518c\u5230\u5fb7\u56fd\u5546\u6807\u6ce8\u518c\u7c3f\u4e2d\u3002 <\/p>\n\n<p>\u4e4b\u540e\uff0c\u5c06\u6709\u4e09\u4e2a\u6708\u7684\u5f02\u8bae\u671f\uff0c\u5728\u6b64\u671f\u95f4\uff0c\u5148\u524d\u6743\u5229\u7684\u6240\u6709\u8005\u53ef\u4ee5\u975e\u5e38\u5bb9\u6613\u5730\u5bf9\u65b0\u5546\u6807\u63d0\u51fa\u5f02\u8bae\uff0c\u5e76\u7533\u8bf7\u8ffd\u6eaf\u64a4\u9500\u6ce8\u518c\u3002 \u5982\u679c\u63d0\u51fa\u5f02\u8bae\uff0c\u5c06\u8fdb\u884c\u72ec\u7acb\u7684\u5f02\u8bae\u7a0b\u5e8f\u3002  <\/p>\n\n<p>\u4f46\u662f\uff0c\u5f02\u8bae\u5e76\u4e0d\u662f\u5148\u524d\u6743\u5229\u7684\u6240\u6709\u8005\u5bf9\u65b0\u5546\u6807\u91c7\u53d6\u884c\u52a8\u7684\u552f\u4e00\u9014\u5f84\u3002 \u5373\u4f7f\u5728\u6ce8\u518c\u591a\u5e74\u540e\uff0c\u5148\u524d\u6743\u5229\u7684\u6240\u6709\u8005\u4ecd\u7136\u53ef\u4ee5\u8d77\u8bc9\u5546\u6807\u7684\u64a4\u9500\u3002 <\/p>\n\n<p>\u56e0\u6b64\uff0c\u8868\u9762\u4e0a\u7684\u6210\u529f\u4f53\u9a8c\u201c\u5546\u6807\u6ce8\u518c\u201d\u65e2\u4e0d\u80fd\u9632\u6b62\u5f02\u8bae\uff0c\u4e5f\u4e0d\u80fd\u9632\u6b62\u64a4\u9500\u8bc9\u8bbc\u3002 \u539f\u56e0\u5f88\u7b80\u5355\uff1a\u6700\u91cd\u8981\u7684\u95ee\u9898\uff0c\u5373\u5546\u6807\u662f\u5426\u4fb5\u72af\u4e86\u5148\u524d\u7684\u6743\u5229\uff0c\u4e13\u5229\u5c40\u5728\u6ce8\u518c\u524d\u6839\u672c\u4e0d\u4f1a\u5bf9\u6b64\u8fdb\u884c\u68c0\u67e5\u3002 <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201e\u53ea\u6709\u5728\u63d0\u4ea4\u7533\u8bf7\u4e4b\u524d\u8fdb\u884c\u4e13\u4e1a\u7684\u8c03\u67e5\u624d\u80fd\u63d0\u4f9b\u9488\u5bf9\u5f02\u8bae\u548c\u64a4\u9500\u8bc9\u8bbc\u7684\u4fdd\u62a4\u3002\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u514d\u8d39\u521d\u6b21\u54a8\u8be2\"><span class=\"mr-cta-link-normal\">\u7acb\u5373\u9009\u62e9\u9884\u7ea6\u65f6\u95f4\uff1a<\/span><span class=\"mr-cta-link-bold\">\u514d\u8d39\u521d\u6b21\u54a8\u8be2<\/span><\/a>\n\n<h3 class=\"wp-block-heading\" id=\"h-schutzdauer\">\u4fdd\u62a4\u671f\u9650<\/h3>\n\n<p>\u5965\u5730\u5229\u56fd\u5bb6\u5546\u6807\u7684\u4fdd\u62a4\u671f\u4e3a 10 \u5e74\uff0c\u5e76\u4e14\u53ef\u4ee5\u901a\u8fc7\u652f\u4ed8\u7eed\u5c55\u8d39\u65e0\u9650\u671f\u5730\u5ef6\u957f 10 \u5e74\u3002 <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-gebuhren\">\u8d39\u7528<\/h3>\n\n<p>\u8d39\u7528\u53d6\u51b3\u4e8e\u8981\u6ce8\u518c\u7684\u7c7b\u522b\u6570\u91cf\u548c\u6240\u9009\u7684\u7a0b\u5e8f\u3002<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-anwaltskosten\">\u5f8b\u5e08\u8d39<\/h3>\n\n<p>\u6211\u4eec\u5bf9\u5546\u6807\u5ba1\u67e5\u548c\u5546\u6807\u7533\u8bf7\u7684\u5f8b\u5e08\u4ee3\u7406\u7684\u8d39\u7528\u53d6\u51b3\u4e8e\u5546\u6807\u7533\u8bf7\u7684\u590d\u6742\u6027\u3002\u4f8b\u5982\uff0c\u5546\u6807\u7533\u8bf7\u4e5f\u53ef\u80fd\u5f15\u53d1\u7ade\u4e89\u6cd5\u95ee\u9898\uff0c\u8fd9\u4e9b\u95ee\u9898\u4e5f\u9700\u8981\u8fdb\u884c\u5ba1\u67e5\u3002 <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-vorteile-der-nationalen-registrierung\">\u56fd\u5bb6\u6ce8\u518c\u7684\u4f18\u52bf<\/h3>\n\n<p>\u56fd\u5bb6\u5546\u6807\u7533\u8bf7\u7684\u4e3b\u8981\u4f18\u52bf\u540c\u65f6\u4e5f\u662f\u5176\u6700\u5927\u7684\u52a3\u52bf\uff1a\u5730\u7406\u4fdd\u62a4\u8303\u56f4\u975e\u5e38\u6709\u9650\u3002 \u867d\u7136\u6b27\u76df\u5546\u6807\u62e5\u6709\u6240\u6709\u6b27\u76df\u56fd\u5bb6\u7684\u6240\u6709\u56fd\u5bb6\u5546\u6807\u6ce8\u518c\u7c3f\u4e2d\u7684\u5546\u6807\u4f5c\u4e3a\u201c\u5bf9\u624b\u201d\uff0c\u4f46\u5176\u4ed6\u56fd\u5bb6\u5546\u6807\u6ce8\u518c\u7c3f\u4e2d\u7684\u5546\u6807\u5bf9\u4e8e\u7eaf\u7cb9\u7684\u5fb7\u56fd\u56fd\u5bb6\u5546\u6807\u6765\u8bf4\u4e0d\u662f\u95ee\u9898\u3002 <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u514d\u8d39\u521d\u6b21\u54a8\u8be2\"><span class=\"mr-cta-link-normal\">\u7acb\u5373\u9009\u62e9\u9884\u7ea6\u65f6\u95f4\uff1a<\/span><span class=\"mr-cta-link-bold\">\u514d\u8d39\u521d\u6b21\u54a8\u8be2<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-alternative-eu-unionsmarke\">\u66ff\u4ee3\u65b9\u6848\uff1a\u6b27\u76df\u5546\u6807<\/h2>\n\n<p>\u5982\u679c\u5e0c\u671b\u5728\u591a\u4e2a\u6b27\u76df\u56fd\u5bb6\/\u5730\u533a\u83b7\u5f97\u5546\u6807\u4fdd\u62a4\uff0c\u90a3\u4e48\u6b27\u76df\u5546\u6807\u662f\u56fd\u5bb6\u5546\u6807\u7684\u4e00\u4e2a\u6709\u8da3\u7684\u66ff\u4ee3\u65b9\u6848\u3002 \u56fd\u5bb6\u5546\u6807\u63d0\u4f9b\u66f4\u9ad8\u7684\u5b89\u5168\u6027\uff0c\u56e0\u4e3a\u4e0e\u6b27\u76df\u5546\u6807\u4e0d\u540c\uff0c\u5b83\u4eec\u4e0d\u53d7\u5916\u56fd\u5546\u6807\u6ce8\u518c\u7c3f\u4e2d\u5176\u4ed6\u56fd\u5bb6\u5546\u6807\u7684\u5f71\u54cd\u3002 \u4f46\u662f\uff0c\u4ece\u4ef7\u683c\u4e0a\u6765\u8bf4\uff0c\u6b27\u76df\u5546\u6807\u6700\u8fdf\u4ece\u7b2c\u4e09\u4e2a\u6b27\u76df\u56fd\u5bb6\/\u5730\u533a\u5f00\u59cb\u660e\u663e\u66f4\u4fbf\u5b9c\u3002  <\/p>\n\n<p>\u56e0\u6b64\uff0c\u5c0f\u516c\u53f8\u901a\u5e38\u51fa\u4e8e\u6210\u672c\u539f\u56e0\u9009\u62e9\u6b27\u76df\u5546\u6807\u3002<\/p>\n\n<h2 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