{"id":104324,"date":"2020-08-02T20:01:10","date_gmt":"2020-08-02T18:01:10","guid":{"rendered":"https:\/\/harlander-partner.eu\/%e5%95%86%e6%a0%87%e6%b3%95\/%e5%9b%be%e5%bd%a2%e5%95%86%e6%a0%87\/"},"modified":"2025-12-25T19:17:12","modified_gmt":"2025-12-25T18:17:12","slug":"%e5%9b%be%e5%bd%a2%e5%95%86%e6%a0%87","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/zh-hans\/%e5%95%86%e6%a0%87%e6%b3%95\/%e5%9b%be%e5%bd%a2%e5%95%86%e6%a0%87\/","title":{"rendered":"\u56fe\u5f62\u5546\u6807"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u56fe\u5f62\u5546\u6807<\/h2><ul><li><a href=\"#h-was-ist-eine-bildmarke\" data-level=\"2\">\u4ec0\u4e48\u662f\u56fe\u5f62\u5546\u6807\uff1f<\/a><\/li><li><a href=\"#h-anpassungen-an-den-zeitgeist\" data-level=\"2\">\u9002\u5e94\u65f6\u4ee3\u6f6e\u6d41<\/a><\/li><li><a href=\"#h-abgrenzung-zu-anderen-markenarten\" data-level=\"2\">\u4e0e\u5176\u4ed6\u5546\u6807\u7c7b\u578b\u7684\u533a\u5206<\/a><\/li><li><a href=\"#h-andere-markenarten\" data-level=\"2\">\u5176\u4ed6\u5546\u6807\u7c7b\u578b<\/a><\/li><li><a href=\"#h-kosten-einer-bildmarke\" data-level=\"2\">\u56fe\u5f62\u5546\u6807\u7684\u8d39\u7528<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u514d\u8d39\u521d\u6b21\u54a8\u8be2\"><span class=\"mr-cta-link-normal\">\u7acb\u5373\u9009\u62e9\u9884\u7ea6\u65f6\u95f4\uff1a<\/span><span class=\"mr-cta-link-bold\">\u514d\u8d39\u521d\u6b21\u54a8\u8be2<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-was-ist-eine-bildmarke\">\u4ec0\u4e48\u662f\u56fe\u5f62\u5546\u6807\uff1f<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>\u56fe\u5f62\u5546\u6807<\/strong>\u7531\u4e8c\u7ef4\u56fe\u5f62\u548c\u56fe\u50cf\u8868\u793a\u7ec4\u6210\u3002<strong>\u56fe\u5f62\u5546\u6807<\/strong>\u4e0d\u5305\u542b\u6587\u5b57\u5546\u6807\u7684\u4efb\u4f55\u5143\u7d20\uff0c\u5373\u4e0d\u5305\u542b\u62c9\u4e01\u5b57\u6bcd\u3001\u6570\u5b57\u4ee5\u53ca\u6587\u5b57\u5546\u6807\u5141\u8bb8\u4f7f\u7528\u7684\u6807\u70b9\u7b26\u53f7\u548c\u7279\u6b8a\u5b57\u7b26\u3002 <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201e\u7eaf\u56fe\u5f62\u5546\u6807\u7684\u4e3b\u8981\u5e94\u7528\u6848\u4f8b\u662f\u7eaf\u56fe\u5f62\u5fbd\u6807\u3002\u4f46\u7167\u7247\u6216\u7167\u7247\u7684\u67d0\u4e9b\u90e8\u5206\u4e5f\u53ef\u4ee5\u4f5c\u4e3a\u56fe\u5f62\u5546\u6807\u53d7\u5230\u4fdd\u62a4\u3002 \u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u514d\u8d39\u521d\u6b21\u54a8\u8be2\"><span class=\"mr-cta-link-normal\">\u7acb\u5373\u9009\u62e9\u9884\u7ea6\u65f6\u95f4\uff1a<\/span><span class=\"mr-cta-link-bold\">\u514d\u8d39\u521d\u6b21\u54a8\u8be2<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-anpassungen-an-den-zeitgeist\">\u9002\u5e94\u65f6\u4ee3\u6f6e\u6d41<\/h2>\n\n<p class=\"wp-block-paragraph\">\u4e0e\u6240\u6709<a href=\"https:\/\/harlander-partner.eu\/zh-hans\/%e5%95%86%e6%a0%87%e6%b3%95\/\">\u5546\u6807\u7c7b\u578b<\/a>\u4e00\u6837\uff0c\u95ee\u9898\u5728\u4e8e\u540e\u671f\u7684\u66f4\u6539\u3002\u7279\u522b\u662f\u5fbd\u6807\uff0c\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u901a\u5e38\u4f1a\u6839\u636e\u5f53\u65f6\u7684\u65f6\u4ee3\u6f6e\u6d41\u8fdb\u884c\u56fe\u5f62\u8c03\u6574\u3002\u53ea\u8981\u56fe\u5f62\u91cd\u65b0\u8bbe\u8ba1\u53ea\u662f\u9002\u5ea6\u7684\uff0c\u4e5f\u5c31\u662f\u8bf4\uff0c\u5fbd\u6807\u4e4d\u4e00\u770b\u53ef\u4ee5\u8bc6\u522b\u4e3a\u539f\u59cb\u5fbd\u6807\u7684\u8f7b\u5fae\u53d8\u5f02\uff0c\u90a3\u4e48\u539f\u59cb\u5fbd\u6807\u7684\u4fdd\u62a4\u4e5f\u9002\u7528\u4e8e\u8be5\u53d8\u5f02\u3002  <\/p>\n\n<p 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href=\"https:\/\/marketingrecht.eu\/3d-marken\/\">3D \u5546\u6807\/\u5f62\u72b6\u5546\u6807<\/a> <a href=\"https:\/\/marketingrecht.eu\/positionsmarke\/\">\u4f4d\u7f6e\u5546\u6807<\/a> <a href=\"https:\/\/marketingrecht.eu\/mustermarke\/\">\u56fe\u6848\u5546\u6807<\/a> <a href=\"https:\/\/marketingrecht.eu\/klangmarke-hoermarke\/\">\u58f0\u97f3\u5546\u6807\/\u542c\u89c9\u5546\u6807<\/a> <a href=\"https:\/\/marketingrecht.eu\/kennfadenmarke\/\">\u8bc6\u522b\u7ebf\u5546\u6807<\/a> <a href=\"https:\/\/marketingrecht.eu\/hologrammmarke\/\">\u5168\u606f\u56fe\u5546\u6807<\/a> <a href=\"https:\/\/marketingrecht.eu\/bewegungsmarke\/\">\u52a8\u6001\u5546\u6807<\/a> <a href=\"https:\/\/marketingrecht.eu\/multimediamarken\/\">\u591a\u5a92\u4f53\u5546\u6807<\/a> <a href=\"https:\/\/marketingrecht.eu\/sonstige-marken\/\">\u5176\u4ed6\u5546\u6807<\/a><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kosten-einer-bildmarke\">\u56fe\u5f62\u5546\u6807\u7684\u8d39\u7528<\/h2>\n\n<p class=\"wp-block-paragraph\">\u60a8\u60f3\u6ce8\u518c\u56fe\u5f62\u5546\u6807\u5417\uff1f\u90a3\u4e48\u60a8\u6765\u5bf9\u5730\u65b9\u4e86\uff01 <\/p>\n\n<p class=\"wp-block-paragraph\">\u60a8\u53ef\u4ee5\u5728\u6211\u4eec\u7684<a href=\"https:\/\/harlander-partner.eu\/zh-hans\/%e5%95%86%e6%a0%87%e6%b3%95\/%e5%95%86%e6%a0%87%e4%bf%9d%e6%8a%a4%e5%a5%97%e9%a4%90\/\">\u56fa\u5b9a\u4ef7\u683c\u5546\u6807\u4fdd\u62a4\u5957\u9910<\/a>\u4e2d\u627e\u5230\u8d39\u7528\u548c\u6536\u8d39\u7684\u6982\u8ff0\u3002<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u514d\u8d39\u521d\u6b21\u54a8\u8be2\"><span class=\"mr-cta-link-normal\">\u7acb\u5373\u9009\u62e9\u9884\u7ea6\u65f6\u95f4\uff1a<\/span><span class=\"mr-cta-link-bold\">\u514d\u8d39\u521d\u6b21\u54a8\u8be2<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"\u4ec0\u4e48\u662f\u56fe\u5f62\u5546\u6807\uff1f 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