{"id":54098,"date":"2021-05-13T13:31:06","date_gmt":"2021-05-13T11:31:06","guid":{"rendered":"https:\/\/harlander-partner.eu\/slogani-koruma\/"},"modified":"2025-11-25T19:03:36","modified_gmt":"2025-11-25T18:03:36","slug":"slogani-koruma","status":"publish","type":"post","link":"https:\/\/harlander-partner.eu\/tr\/slogani-koruma\/","title":{"rendered":"Slogan\u0131 koruma"},"content":{"rendered":"\n<div class=\"badges\">\n<div class=\"badge\"><span class=\"badge-icon mrblue\">\u20ac<\/span><span class=\"badge-text\">Marka korumas\u0131 i\u00e7in<br\/>\u00fccretsiz<br\/>ilk g\u00f6r\u00fc\u015fme<\/span><\/div>\n<div class=\"badge\"><span class=\"badge-icon mrblue\">1<\/span><span class=\"badge-text\">\u0130lk g\u00f6r\u00fc\u015fmeden<br\/>marka ba\u015fvurusuna<br\/>hafta<\/span><\/div>\n<div class=\"badge\"><span class=\"icon-clipboard badge-icon mrblue\"><\/span><span class=\"badge-text\">Uzmanlar\u0131m\u0131z<br\/>i\u015flemleri<br\/>\u00fcstlenir<\/span><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-jetzt-slogan-schutzen\">\u015eimdi slogan\u0131n\u0131z\u0131 koruyun!<\/h2>\n\n<p class=\"wp-block-paragraph\">Kendi slogan\u0131n\u0131z\u0131 marka olarak korumak, her \u015firket kurulu\u015funda g\u00fcndemin en \u00fcst s\u0131ras\u0131nda yer almal\u0131d\u0131r. Bu ad\u0131m\u0131 atlayanlar\u0131n acil eylem ihtiyac\u0131 vard\u0131r. <\/p>\n\n<p class=\"wp-block-paragraph\">Marka olarak korunan bir slogan, rakiplerin ayn\u0131 veya kar\u0131\u015ft\u0131r\u0131labilecek bir slogan alt\u0131nda faaliyet g\u00f6stermesini ve b\u00f6ylece piyasada kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131 yaratmas\u0131n\u0131 engeller. Marka korumas\u0131, \u015firketinizin gelecekte de benzersiz, dikkat \u00e7ekici ve kolayca bulunabilir kalmas\u0131n\u0131 sa\u011flar. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eDieser Wettbewerbsvorteil eines markenrechtlich gesch\u00fctzten Slogans ist nicht nur f\u00fcr gro\u00dfe Brands und Labels, sondern auch f\u00fcr kleine Unternehmen ganz leicht leistbar.\u201c<\/span>\n    <\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-markenschutz-fur-slogans\">Sloganlar i\u00e7in marka korumas\u0131<\/h2>\n\n<p class=\"wp-block-paragraph\">Harlander &amp; Partner, slogan\u0131n\u0131z i\u00e7in marka korumas\u0131 yolunda size cazip sabit fiyatlarla destek olur.<\/p>\n\n<ul class=\"wp-block-list icon\">\n<li>Marka stratejinizin optimizasyonu<\/li>\n\n\n\n<li>\u0130deal marka t\u00fcr\u00fc(leri)nin se\u00e7imi<\/li>\n\n\n\n<li>Uygun Nice s\u0131n\u0131f\u0131(lar\u0131)n\u0131n se\u00e7imi<\/li>\n\n\n\n<li>Co\u011frafi koruma kapsam\u0131n\u0131n belirlenmesi<\/li>\n\n\n\n<li>Tescil engellerinin incelenmesi<\/li>\n\n\n\n<li>Marka benzerlik incelemesi<\/li>\n\n\n\n<li>Marka ba\u015fvurusunun ger\u00e7ekle\u015ftirilmesi<\/li>\n\n\n\n<li>Marka izleme<\/li>\n\n\n\n<li>Marka uyu\u015fmazl\u0131klar\u0131n\u0131n \u00e7\u00f6z\u00fcm\u00fc<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Daha fazla detay merak ediyor musunuz? A\u015fa\u011f\u0131dan okumaya devam edin veya do\u011frudan \u00fccretsiz bir ilk g\u00f6r\u00fc\u015fme ayarlay\u0131n. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-ablauf-des-markenschutzes\">Marka korumas\u0131 s\u00fcreci<\/h2>\n\n<p class=\"wp-block-paragraph\">Marka korumas\u0131 10 y\u0131l ge\u00e7erlidir ve istenildi\u011fi kadar uzat\u0131labilir. Bu s\u00fcre\u00e7te d\u00f6rt haneli alt seviyede ba\u015flang\u0131\u00e7 maliyetleri olu\u015fur. Y\u0131la yay\u0131ld\u0131\u011f\u0131nda \u00f6rne\u011fin AB \u00e7ap\u0131nda bir markan\u0131n korunmas\u0131 avukatl\u0131k \u00fccretleri ve tescil \u00fccreti dahil y\u0131lda sadece birka\u00e7 y\u00fcz Euro tutar.  <\/p>\n\n<p class=\"wp-block-paragraph\">&#8220;Kendi \u00fcr\u00fcn ad\u0131n\u0131n AB \u00e7ap\u0131nda korunmas\u0131&#8221; kar\u015f\u0131l\u0131\u011f\u0131na bak\u0131ld\u0131\u011f\u0131nda, \u015firketler i\u00e7in bu kadar uygun fiyatl\u0131 ve ayn\u0131 zamanda mant\u0131kl\u0131 olan \u00e7ok az \u015fey oldu\u011funu tespit etmek gerekir.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-markenrechtsberatung\">Marka hukuku dan\u0131\u015fmanl\u0131\u011f\u0131<\/h3>\n\n<p class=\"wp-block-paragraph\">\u0130lk ad\u0131mda temel \u00f6n sorular incelenir. Marka hangi s\u0131n\u0131flarda korunmal\u0131d\u0131r? Markan\u0131z korunabilir mi? E\u011fer \u00f6yleyse, hangi formda? Tescil \u015fartlar\u0131n\u0131n incelenmesi kapsam\u0131nda \u00f6rne\u011fin serbest tutma ihtiyac\u0131n\u0131n olup olmad\u0131\u011f\u0131 ve markan\u0131n ay\u0131rt edici g\u00fcce sahip olup olmad\u0131\u011f\u0131 kontrol edilir.    <\/p>\n\n<p class=\"wp-block-paragraph\">Bir sonraki ad\u0131mda sizinle birlikte marka t\u00fcr\u00fc belirlenir. \u00d6rne\u011fin kelime, \u015fekil veya kelime-\u015fekil markas\u0131 s\u00f6z konusu olabilir. Her varyant\u0131n avantajlar\u0131 oldu\u011fu gibi dezavantajlar\u0131 da vard\u0131r. Ayr\u0131ca markan\u0131n koruma kapsam\u0131, yani markan\u0131n hangi s\u0131n\u0131flarda ve hangi \u00fclkelerde korunaca\u011f\u0131 belirlenir.   <\/p>\n\n<p class=\"wp-block-paragraph\">Korunacak Nizza s\u0131n\u0131flar\u0131n\u0131n se\u00e7imi i\u00e7in \u015firketinizin mevcut faaliyet kapsam\u0131n\u0131 analiz ediyor, ayn\u0131 zamanda \u015firketin gelecekte nas\u0131l geli\u015febilece\u011fini de sizinle birlikte d\u00fc\u015f\u00fcn\u00fcyoruz.<\/p>\n\n<p class=\"wp-block-paragraph\">Son olarak co\u011frafi koruma kapsam\u0131 belirlenir. En s\u0131k AB&#8217;de, Avusturya&#8217;da ve Almanya&#8217;da markalar tescil edilir. Ancak \u0130svi\u00e7re&#8217;de veya ABD&#8217;de uluslararas\u0131 marka ba\u015fvurular\u0131 da nadir de\u011fildir. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-markenprufung\">Marka incelemesi<\/h3>\n\n<p class=\"wp-block-paragraph\">Ancak bu temeller netle\u015ftirildikten sonra benzerlik ara\u015ft\u0131rmas\u0131 ve sonucun marka hukuku analizi m\u00fcmk\u00fcn olur. Temel olarak tescil edilecek markan\u0131n mevcut markalarla kar\u0131\u015ft\u0131r\u0131labilir olup olmad\u0131\u011f\u0131n\u0131n tespiti s\u00f6z konusudur. Kar\u0131\u015ft\u0131rma tehlikesinin ne zaman mevcut oldu\u011fu sorusuna dair kapsaml\u0131 ve \u00e7ok y\u00f6nl\u00fc bir i\u00e7tihat mevcuttur.  <\/p>\n\n<p class=\"wp-block-paragraph\">Marka hukuku uzman\u0131 olarak bile bu noktada k\u0131r\u0131lmas\u0131 gereken sert f\u0131nd\u0131klar vard\u0131r. Uzman olmayanlar bu noktada sadece tesad\u00fcfen do\u011fru sonuca ula\u015fabilirler. Marka hukuku analizi sonucuna g\u00f6re ya tescile onay verilir ya da risk de\u011ferlendirmesi haz\u0131rlan\u0131r.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-markenanmeldung\">Marka Ba\u015fvurusu<\/h3>\n\n<p class=\"wp-block-paragraph\">Marka benzerlik incelemesinin ard\u0131ndan marka ba\u015fvurusu yap\u0131l\u0131r. Bu, tescil prosed\u00fcr\u00fcn\u00fcn y\u00fcr\u00fct\u00fclmesinden, yani t\u00fcm belgelerin haz\u0131rlanmas\u0131, yetkili marka dairesine sunulmas\u0131 ve marka dairesi ile yaz\u0131\u015fmalardan olu\u015fur. <\/p>\n\n<p class=\"wp-block-paragraph\">\u00dc\u00e7\u00fcnc\u00fc ki\u015filerin marka ba\u015fvurusuna kar\u015f\u0131 itirazlar\u0131 durumunda, itirazlar\u0131n i\u015flenmesi ve \u00e7\u00fcr\u00fct\u00fclmesi gereken ayr\u0131 bir itiraz prosed\u00fcr\u00fc ba\u015flar.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-markenmonitoring\">Marka izleme<\/h3>\n\n<p class=\"wp-block-paragraph\">Markan\u0131n tescilinden sonra markan\u0131n \u00fc\u00e7\u00fcnc\u00fc ki\u015filer taraf\u0131ndan ihlal edilmesi konusunda s\u00fcrekli izlenmesi veya markan\u0131z\u0131n 10 y\u0131ll\u0131k koruma s\u00fcresinin dolmas\u0131ndan \u00f6nce zaman\u0131nda uzat\u0131lmas\u0131n\u0131n sa\u011flanmas\u0131 gibi ek hizmetleri memnuniyetle sunuyoruz.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"\u20acMarka korumas\u0131 i\u00e7in\u00fccretsizilk g\u00f6r\u00fc\u015fme 1\u0130lk g\u00f6r\u00fc\u015fmedenmarka ba\u015fvurusunahafta Uzmanlar\u0131m\u0131zi\u015flemleri\u00fcstlenir \u015eimdi slogan\u0131n\u0131z\u0131 koruyun! Kendi slogan\u0131n\u0131z\u0131 marka olarak korumak, her \u015firket kurulu\u015funda g\u00fcndemin en \u00fcst s\u0131ras\u0131nda yer almal\u0131d\u0131r. Bu ad\u0131m\u0131 atlayanlar\u0131n acil eylem &#8230;","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[911,754],"tags":[],"class_list":["post-54098","post","type-post","status-publish","format-standard","hentry","category-acilis-sayfalari","category-marka-hukuku"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/tr\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"\u20acMarka korumas\u0131 i\u00e7in\u00fccretsizilk g\u00f6r\u00fc\u015fme 1\u0130lk g\u00f6r\u00fc\u015fmedenmarka ba\u015fvurusunahafta Uzmanlar\u0131m\u0131zi\u015flemleri\u00fcstlenir \u015eimdi slogan\u0131n\u0131z\u0131 koruyun! Kendi slogan\u0131n\u0131z\u0131 marka olarak korumak, her \u015firket kurulu\u015funda g\u00fcndemin en \u00fcst s\u0131ras\u0131nda yer almal\u0131d\u0131r. Bu ad\u0131m\u0131 atlayanlar\u0131n acil eylem ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/posts\/54098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/comments?post=54098"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/posts\/54098\/revisions"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/media?parent=54098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/categories?post=54098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/tags?post=54098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}