{"id":44416,"date":"2023-02-07T08:52:26","date_gmt":"2023-02-07T07:52:26","guid":{"rendered":"https:\/\/harlander-partner.eu\/marka-hukuku\/cografi-isaretler\/"},"modified":"2025-11-25T13:34:13","modified_gmt":"2025-11-25T12:34:13","slug":"cografi-isaretler","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/tr\/marka-hukuku\/cografi-isaretler\/","title":{"rendered":"Co\u011frafi \u0130\u015faretler"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Co\u011frafi \u0130\u015faretler<\/h2><ul><li><a href=\"#h-geografische-angaben\" data-level=\"2\">Co\u011frafi \u0130\u015faretler<\/a><\/li><li><a href=\"#h-was-wird-geschutzt\" data-level=\"2\">Ne korunur?<\/a><\/li><li><a href=\"#h-vorsicht-bei-gattungsbezeichnungen-kein-schutz\" data-level=\"2\">Jenerik terimlere dikkat \u2013 koruma yok!<\/a><\/li><li><a href=\"#h-wie-wird-geschutzt\" data-level=\"2\">Nas\u0131l korunur?<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u00dccretsiz ilk g\u00f6r\u00fc\u015fme\"><span class=\"mr-cta-link-normal\">\u015eimdi istedi\u011finiz tarihi se\u00e7in:<\/span><span class=\"mr-cta-link-bold\">\u00dccretsiz ilk g\u00f6r\u00fc\u015fme<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-geografische-angaben\">Co\u011frafi \u0130\u015faretler<\/h2>\n\n<p>\u00dcr\u00fcnler genellikle belirli bir \u00fcne veya kaliteye i\u015faret etmek ya da potansiyel m\u00fc\u015fterilerde avantajl\u0131 bir \u00e7a\u011fr\u0131\u015f\u0131m yaratmak i\u00e7in men\u015fe i\u015faretleriyle etiketlenir.<\/p>\n\n<p>Baz\u0131 durumlarda, bu t\u00fcr men\u015fe i\u015faretleri haks\u0131z rekabet hukuku kapsam\u0131nda koruma g\u00f6rebilir.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u00dccretsiz ilk g\u00f6r\u00fc\u015fme\"><span class=\"mr-cta-link-normal\">\u015eimdi istedi\u011finiz tarihi se\u00e7in:<\/span><span class=\"mr-cta-link-bold\">\u00dccretsiz ilk g\u00f6r\u00fc\u015fme<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-was-wird-geschutzt\">Ne korunur?<\/h2>\n\n<p>Fikri m\u00fclkiyet haklar\u0131 alan\u0131nda asgari standartlar\u0131 d\u00fczenleyen ve t\u00fcm DT\u00d6 (D\u00fcnya Ticaret \u00d6rg\u00fct\u00fc) \u00fcyeleri i\u00e7in ba\u011flay\u0131c\u0131 olan TRIPS Anla\u015fmas\u0131 (<em>Ticaretle Ba\u011flant\u0131l\u0131 Fikri M\u00fclkiyet Haklar\u0131 Anla\u015fmas\u0131<\/em>) kapsam\u0131nda, co\u011frafi men\u015fe i\u015faretleri \u015fu \u015fekilde tan\u0131mlanmaktad\u0131r:<\/p>\n\n<p><strong>&#8220;<\/strong>Bir \u00fcr\u00fcn\u00fcn belirli bir kalitesinin, \u00fcn\u00fcn veya di\u011fer \u00f6zelliklerinin esas olarak co\u011frafi men\u015feine atfedilebilir oldu\u011fu durumlarda, \u00fcr\u00fcn\u00fc bir \u00fcye \u00fclkenin topraklar\u0131ndan veya bu topraklardaki bir b\u00f6lge veya yerden kaynakl\u0131 olarak tan\u0131mlayan i\u015faretler.&#8221;<\/p>\n\n<p>Bir i\u015faretin bu anlamda belirli bir yere i\u015faret edip etmedi\u011fi ve bu alan\u0131n nas\u0131l s\u0131n\u0131rland\u0131r\u0131ld\u0131\u011f\u0131, genel kabul g\u00f6ren ticari anlay\u0131\u015fa g\u00f6re belirlenir.<\/p>\n\n<p>Yasal olarak, bu koruma alan\u0131 ayr\u0131ca hizmetlerin men\u015feini belirten co\u011frafi i\u015faretleri de kapsamaktad\u0131r.<\/p>\n\n<p>Sadece do\u011frudan de\u011fil, ayn\u0131 zamanda hedef kitlenin \u00fcr\u00fcn\u00fc belirli bir yer ve dolay\u0131s\u0131yla belirli \u00f6zelliklerle ili\u015fkilendirdi\u011fi dolayl\u0131 men\u015fe i\u015faretleri de korunmaktad\u0131r.<\/p>\n\n<p>\u00d6rnekler: Viyana Aziz Stefan Katedrali veya bir \u00fcr\u00fcne \u00fclke renklerinin uygulanmas\u0131<\/p>\n\n<p>&#8220;Ger\u00e7ek&#8221; veya &#8220;orijinal&#8221; gibi ifadeler \u00f6zel bir \u00f6neme sahiptir:<\/p>\n\n<p>Bir \u00fcr\u00fcn, sadece bu \u015fekilde adland\u0131r\u0131lan \u00fcreticinin kendisi taraf\u0131ndan \u00fcretilmi\u015fse veya isim sahibiyle \u00f6zel bir ili\u015fkisi varsa &#8220;Orijinal&#8221; olarak adland\u0131r\u0131labilir. Ayr\u0131ca, bir \u00fcr\u00fcn\u00fc &#8220;ger\u00e7ek&#8221; olarak piyasaya s\u00fcrme hakk\u0131 sadece ilk \u00fcreticiye aittir. <\/p>\n\n<p>\u015earaplar ve alkoll\u00fc i\u00e7ecekler de \u00f6zel yasal koruma alt\u0131ndad\u0131r.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-vorsicht-bei-gattungsbezeichnungen-kein-schutz\">Jenerik terimlere dikkat \u2013 koruma yok!<\/h2>\n\n<p>Bazen, orijinal co\u011frafi men\u015fe i\u015faretleri saf jenerik terimlere d\u00f6n\u00fc\u015febilir, art\u0131k sadece tan\u0131mlay\u0131c\u0131 bir karaktere sahip olabilir ve b\u00f6ylece koruma ihtiyac\u0131n\u0131 kaybedebilir.<\/p>\n\n<p>Burada yine belirleyici olan, genel ticari anlay\u0131\u015ft\u0131r. B\u00f6yle bir d\u00f6n\u00fc\u015f\u00fcm ve haks\u0131z rekabet hukuku korumas\u0131n\u0131n kayb\u0131, ilgili ticari \u00e7evrelerin \u00e7ok \u00f6nemsiz bir k\u0131sm\u0131n\u0131n s\u00f6z konusu i\u015farette \u00fcr\u00fcn\u00fcn men\u015feine dair bir referans g\u00f6rd\u00fc\u011f\u00fc durumlarda varsay\u0131labilir. <\/p>\n\n<p>\u00d6rnekler: Viyana \u015enitzel veya \u0130talyan Salatas\u0131<\/p>\n\n<p>Baz\u0131 terimler sadece g\u00f6r\u00fcn\u00fc\u015fte co\u011frafi men\u015fe i\u015faretleridir, ancak asl\u0131nda ba\u015flang\u0131\u00e7tan itibaren sadece jenerik bir terimdir. \u00d6rne\u011fin, ilgili yemek i\u00e7in &#8220;Hamburger&#8221; terimi Hamburg \u015fehrine \u00f6zg\u00fc de\u011fildir. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-wie-wird-geschutzt\">Nas\u0131l korunur?<\/h2>\n\n<p>Co\u011frafi i\u015faretlerin haks\u0131z rekabet hukuku kapsam\u0131nda korunmas\u0131nda, do\u011fal olarak \u00f6zellikle yan\u0131lt\u0131c\u0131 reklam yasa\u011f\u0131 \u00f6nemli bir rol oynamaktad\u0131r, \u00e7\u00fcnk\u00fc bir \u00fcr\u00fcn men\u015fe i\u015faretinin kullan\u0131m\u0131yla \u00f6nemli \u00f6l\u00e7\u00fcde bireyselle\u015ftirilebilir ve b\u00f6ylece pazarda \u00f6ne \u00e7\u0131kar\u0131labilir. Bu, \u00f6ncelikle hedef kitle aras\u0131nda belirli kalite ve fiyat alg\u0131lar\u0131 uyand\u0131rabilir ve potansiyel m\u00fc\u015fterilerin karar verme s\u00fcrecini olumlu y\u00f6nde etkileyebilir. <\/p>\n\n<p>Bir men\u015fe i\u015fareti, hedef m\u00fc\u015fteri kitlesinin \u00f6nemli bir k\u0131sm\u0131n\u0131 veya ortalama bilgili t\u00fcketiciyi karar verme konusunda etkilemeye uygun oldu\u011funda yasal olarak \u00f6nem kazan\u0131r. Burada yan\u0131ltma tehlikesinin sadece olas\u0131l\u0131\u011f\u0131 bile yeterlidir. <\/p>\n\n<p>Yan\u0131lt\u0131c\u0131 reklam yasa\u011f\u0131n\u0131n \u00f6tesinde, agresif ticari uygulamalar\u0131n yasaklanmas\u0131 ve bir \u015firketi k\u00fc\u00e7\u00fck d\u00fc\u015f\u00fcrme yasa\u011f\u0131 da \u00f6nem kazanabilir.<\/p>\n\n<p>Co\u011frafi i\u015faretler i\u00e7in \u00f6zel bir durum olarak, yan\u0131lt\u0131c\u0131, agresif veya k\u00fc\u00e7\u00fck d\u00fc\u015f\u00fcr\u00fcc\u00fc m\u00fcdahalelerde koruma, iddia edilen taraf\u0131n rekabet amac\u0131yla hareket edip etmedi\u011fine bak\u0131lmaks\u0131z\u0131n mevcuttur.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u00dccretsiz ilk g\u00f6r\u00fc\u015fme\"><span class=\"mr-cta-link-normal\">\u015eimdi istedi\u011finiz tarihi se\u00e7in:<\/span><span class=\"mr-cta-link-bold\">\u00dccretsiz ilk g\u00f6r\u00fc\u015fme<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"Co\u011frafi \u0130\u015faretler \u00dcr\u00fcnler genellikle belirli bir \u00fcne veya kaliteye i\u015faret etmek ya da potansiyel m\u00fc\u015fterilerde avantajl\u0131 bir \u00e7a\u011fr\u0131\u015f\u0131m yaratmak i\u00e7in men\u015fe i\u015faretleriyle etiketlenir. Baz\u0131 durumlarda, bu t\u00fcr men\u015fe i\u015faretleri haks\u0131z &#8230;","protected":false},"author":1,"featured_media":0,"parent":40860,"menu_order":323,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[770],"tags":[],"class_list":["post-44416","page","type-page","status-publish","hentry","category-rekabet-hukuku"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/tr\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Co\u011frafi \u0130\u015faretler \u00dcr\u00fcnler genellikle belirli bir \u00fcne veya kaliteye i\u015faret etmek ya da potansiyel m\u00fc\u015fterilerde avantajl\u0131 bir \u00e7a\u011fr\u0131\u015f\u0131m yaratmak i\u00e7in men\u015fe i\u015faretleriyle etiketlenir. Baz\u0131 durumlarda, bu t\u00fcr men\u015fe i\u015faretleri haks\u0131z ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/pages\/44416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/comments?post=44416"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/pages\/44416\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/pages\/40860"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/media?parent=44416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/categories?post=44416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/tags?post=44416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}