{"id":44366,"date":"2019-12-18T14:06:15","date_gmt":"2019-12-18T13:06:15","guid":{"rendered":"https:\/\/harlander-partner.eu\/rekabet-hukuku\/ilaclar-icin-reklam-kisitlamalari-ve-yasaklari\/"},"modified":"2026-01-21T15:53:08","modified_gmt":"2026-01-21T14:53:08","slug":"ilaclar-icin-reklam-kisitlamalari-ve-yasaklari","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/tr\/rekabet-hukuku\/ilaclar-icin-reklam-kisitlamalari-ve-yasaklari\/","title":{"rendered":"\u0130la\u00e7lar i\u00e7in reklam k\u0131s\u0131tlamalar\u0131 ve yasaklar\u0131"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00d6zellikle re\u00e7eteyle sat\u0131lan ila\u00e7lar i\u00e7in Avusturya&#8217;da mutlak bir reklam yasa\u011f\u0131 ge\u00e7erlidir. Sadece \u00e7ok az say\u0131da ilac\u0131n reklam\u0131na izin verilmektedir. Reklama izin verilenler:   <\/p>\n\n<ul class=\"wp-block-list\"><li>Avusturya sosyal g\u00fcvenlik kurumlar\u0131n\u0131n geri \u00f6deme y\u00f6netmeli\u011finde yer almayan, Federal Sa\u011fl\u0131k G\u00fcvenli\u011fi Dairesi taraf\u0131ndan onaylanan ve re\u00e7eteye tabi olmayan ila\u00e7lar.<\/li><li>Tescilli geleneksel bitkisel t\u0131bbi m\u00fcstahzarlar. Avusturya \u0130la\u00e7 Yasas\u0131, t\u0131bbi m\u00fcstahzarlar\u0131, her zaman ayn\u0131 bile\u015fimde ve ayn\u0131 ad alt\u0131nda belirli bir bi\u00e7imde piyasaya s\u00fcr\u00fclen ila\u00e7lar olarak tan\u0131mlamaktad\u0131r. <\/li><li>Tescilli homeopatik t\u0131bbi m\u00fcstahzarlar.<\/li><\/ul>\n\n<p class=\"wp-block-paragraph\">Reklam, ila\u00e7lar\u0131 ve \u00f6zelliklerini objektif ve abart\u0131s\u0131z bir \u015fekilde sunmal\u0131d\u0131r. \u00d6rne\u011fin, reklamda ger\u00e7ek veya bilimsel olarak kan\u0131tlanm\u0131\u015f etkinli\u011fin \u00f6tesinde bir etki vaat edilemez. <\/p>\n\n<h2 class=\"wp-block-heading\">Halk reklam\u0131 ve uzman reklam\u0131<\/h2>\n\n<p class=\"wp-block-paragraph\">\u0130la\u00e7 reklamlar\u0131 s\u00f6z konusu oldu\u011funda, halk reklam\u0131 ve uzman reklam\u0131 aras\u0131nda ayr\u0131m yap\u0131lmaktad\u0131r. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Halk reklam\u0131<\/strong> t\u00fcketiciye y\u00f6neliktir. Burada \u00f6zellikle reklam niteli\u011fi a\u00e7\u0131k\u00e7a anla\u015f\u0131lmal\u0131d\u0131r. Ayr\u0131ca reklam, \u00f6rne\u011fin bir doktor muayenesini gereksiz g\u00f6sterecek unsurlar i\u00e7ermemelidir.   <\/p>\n\n<p class=\"wp-block-paragraph\">Halk reklam\u0131ndan farkl\u0131 olarak, <strong>uzman reklam\u0131<\/strong>, \u00f6rne\u011fin doktorlar gibi uzman personele y\u00f6neliktir. Bunun i\u00e7in de \u00f6zel d\u00fczenlemeler bulunmaktad\u0131r. \u00d6rne\u011fin, uzman reklam\u0131, ila\u00e7la ilgili temel bilgileri i\u00e7ermelidir.  <\/p>\n\n<p class=\"wp-block-paragraph\">Bu arada, radyoda ila\u00e7 reklam\u0131 yapmak prensip olarak yasakt\u0131r. Daha fazla bilgi i\u00e7in <a href=\"https:\/\/harlander-partner.eu\/tr\/rekabet-hukuku\/radyo-ve-televizyon-reklamciligi\/\">&#8220;Radyo Reklamc\u0131l\u0131\u011f\u0131&#8221;<\/a> konusunu da okuyun. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Ayr\u0131ca okuyun: <a href=\"https:\/\/harlander-partner.eu\/tr\/rekabet-hukuku\/tibbi-cihazlar-icin-reklam-kisitlamalari-ve-yasaklari\/\">&#8220;T\u0131bbi cihazlar i\u00e7in reklam k\u0131s\u0131tlamalar\u0131 ve yasaklar\u0131&#8221;<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"\u00d6zellikle re\u00e7eteyle sat\u0131lan ila\u00e7lar i\u00e7in Avusturya&#8217;da mutlak bir reklam yasa\u011f\u0131 ge\u00e7erlidir. Sadece \u00e7ok az say\u0131da ilac\u0131n reklam\u0131na izin verilmektedir. Reklama izin verilenler: Avusturya sosyal g\u00fcvenlik kurumlar\u0131n\u0131n geri \u00f6deme y\u00f6netmeli\u011finde yer &#8230;","protected":false},"author":1,"featured_media":0,"parent":41097,"menu_order":34,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[770],"tags":[],"class_list":["post-44366","page","type-page","status-publish","hentry","category-rekabet-hukuku"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/tr\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"\u00d6zellikle re\u00e7eteyle sat\u0131lan ila\u00e7lar i\u00e7in Avusturya&#8217;da mutlak bir reklam yasa\u011f\u0131 ge\u00e7erlidir. Sadece \u00e7ok az say\u0131da ilac\u0131n reklam\u0131na izin verilmektedir. Reklama izin verilenler: Avusturya sosyal g\u00fcvenlik kurumlar\u0131n\u0131n geri \u00f6deme y\u00f6netmeli\u011finde yer ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/pages\/44366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/comments?post=44366"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/pages\/44366\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/pages\/41097"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/media?parent=44366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/categories?post=44366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/tags?post=44366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}