{"id":43194,"date":"2019-05-12T09:56:54","date_gmt":"2019-05-12T07:56:54","guid":{"rendered":"https:\/\/harlander-partner.eu\/marka-hukuku\/marka-turleri\/"},"modified":"2025-11-25T10:39:15","modified_gmt":"2025-11-25T09:39:15","slug":"marka-turleri","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/tr\/marka-hukuku\/marka-turleri\/","title":{"rendered":"Marka T\u00fcrleri"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Marka T\u00fcrleri<\/h2><ul><li><a href=\"#h-alle-markenarten\" data-level=\"2\">T\u00fcm Marka T\u00fcrleri<\/a><\/li><li><a href=\"#h-abgrenzung-der-markenarten\" data-level=\"2\">Marka T\u00fcrlerinin Ayr\u0131m\u0131<\/a><\/li><li><a href=\"#h-auswahl-der-idealen-markenart\" data-level=\"2\">\u0130deal Marka T\u00fcr\u00fcn\u00fcn Se\u00e7imi<\/a><\/li><li><a href=\"#h-kosten-einer-marke\" data-level=\"2\">Bir Markan\u0131n Maliyetleri<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u00dccretsiz ilk g\u00f6r\u00fc\u015fme\"><span class=\"mr-cta-link-normal\">\u015eimdi istedi\u011finiz tarihi se\u00e7in:<\/span><span class=\"mr-cta-link-bold\">\u00dccretsiz ilk g\u00f6r\u00fc\u015fme<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-alle-markenarten\">T\u00fcm Marka T\u00fcrleri<\/h2>\n\n<p><a href=\"https:\/\/harlander-partner.eu\/tr\/marka-hukuku\/\">Bir markan\u0131n korunmas\u0131<\/a> i\u00e7in \u00e7ok say\u0131da marka t\u00fcr\u00fc mevcuttur. En s\u0131k korunan marka formlar\u0131 kelime markas\u0131 ve kelime-\u015fekil markas\u0131d\u0131r. <\/p>\n\n<p class=\"linkboxes\"><a href=\"https:\/\/marketingrecht.eu\/wortmarke\/\">S\u00f6zc\u00fck markalar\u0131<\/a> <a href=\"https:\/\/marketingrecht.eu\/bildmarke\/\">\u015eekil markalar\u0131<\/a> <a href=\"https:\/\/marketingrecht.eu\/wort-bild-marke\/\">S\u00f6zc\u00fck-\u015fekil markalar\u0131<\/a> <a href=\"https:\/\/marketingrecht.eu\/farbmarke\/\">Renk markalar\u0131<\/a> <a href=\"https:\/\/marketingrecht.eu\/3d-marken\/\">3B markalar\u0131 \/ \u015eekil markalar\u0131<\/a> <a href=\"https:\/\/marketingrecht.eu\/positionsmarke\/\">Pozisyon markalar\u0131<\/a> <a href=\"https:\/\/marketingrecht.eu\/mustermarke\/\">Desen markalar\u0131<\/a> <a href=\"https:\/\/marketingrecht.eu\/klangmarke-hoermarke\/\">Ses markalar\u0131 \/ \u0130\u015fitsel markalar<\/a> <a href=\"https:\/\/marketingrecht.eu\/kennfadenmarke\/\">Tan\u0131t\u0131m ipli\u011fi markalar\u0131<\/a> <a href=\"https:\/\/marketingrecht.eu\/hologrammmarke\/\">Hologram markalar\u0131<\/a> <a href=\"https:\/\/marketingrecht.eu\/bewegungsmarke\/\">Hareket markalar\u0131<\/a> <a href=\"https:\/\/marketingrecht.eu\/multimediamarken\/\">Multimedya markalar\u0131<\/a> <a href=\"https:\/\/marketingrecht.eu\/sonstige-marken\/\">Di\u011fer markalar<\/a><\/p>\n\n<p><strong>Koku markalar\u0131<\/strong> veya <strong>tat markalar\u0131<\/strong> marka sicilinde a\u00e7\u0131k bir \u015fekilde temsil edilememesi nedeniyle hen\u00fcz korunabilir de\u011fildir.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u00dccretsiz ilk g\u00f6r\u00fc\u015fme\"><span class=\"mr-cta-link-normal\">\u015eimdi istedi\u011finiz tarihi se\u00e7in:<\/span><span class=\"mr-cta-link-bold\">\u00dccretsiz ilk g\u00f6r\u00fc\u015fme<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-abgrenzung-der-markenarten\">Marka T\u00fcrlerinin Ayr\u0131m\u0131<\/h2>\n\n<p>Temel olarak, bireysel marka t\u00fcrleri aras\u0131ndaki ili\u015fki ak\u0131\u015fkand\u0131r. \u00c7o\u011fu marka hukuku sorunu i\u00e7in se\u00e7ilen marka t\u00fcr\u00fc de\u011fil, yaln\u0131zca markan\u0131n alg\u0131lanma \u015fekli \u00f6nemlidir. <\/p>\n\n<p>Bu ba\u011flamda hi\u00e7bir ay\u0131rt edici g\u00fcc\u00fc olmayan &#8220;\u00e7ikolata&#8221; kelimesi ile birle\u015ftirilen, y\u00fcksek derecede ay\u0131rt edici g\u00fcce sahip bir \u00e7ikolata \u00fcreticisinin logosu, resmi olarak bir kelime-\u015fekil markas\u0131d\u0131r. Bu nedenle koruma yaln\u0131zca g\u00f6rsel k\u0131s\u0131m i\u00e7in elde edilir. Bu durumda, yaln\u0131zca logoyu \u015fekil markas\u0131 olarak korumak daha mant\u0131kl\u0131 olacakt\u0131r.  <\/p>\n\n<p>Saf renk markas\u0131n\u0131n tescili y\u00fcksek engellerle donat\u0131lm\u0131\u015ft\u0131r. Tek renkli ambalajda \u00e7ikolata satan ki\u015fi, rengi ancak Milka kadar tan\u0131nm\u0131\u015fsa marka olarak tescil ettirebilir. Bu nedenle giri\u015fimcilerin renk markas\u0131 elde etme \u015fans\u0131 yoktur. Konturlu renkli unsurlar ise \u015fekil markas\u0131 olarak herkese a\u00e7\u0131kt\u0131r.   <\/p>\n\n<p>Pozisyon markalar\u0131 (grafik temsil nedeniyle) her zaman ayn\u0131 zamanda \u015fekil markalar\u0131d\u0131r. Tersine, bir \u015fekil markas\u0131 da pozisyon markas\u0131 olabilir. <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u00dccretsiz ilk g\u00f6r\u00fc\u015fme\"><span class=\"mr-cta-link-normal\">\u015eimdi istedi\u011finiz tarihi se\u00e7in:<\/span><span class=\"mr-cta-link-bold\">\u00dccretsiz ilk g\u00f6r\u00fc\u015fme<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-auswahl-der-idealen-markenart\">\u0130deal Marka T\u00fcr\u00fcn\u00fcn Se\u00e7imi<\/h2>\n\n<p>\u0130deal marka formunun se\u00e7imi, marka ba\u015fvurusu \u00f6ncesi hukuki dan\u0131\u015fmanl\u0131k kapsam\u0131nda \u00f6nemli bir odak noktas\u0131d\u0131r. Bu s\u00fcre\u00e7te \u00f6ng\u00f6r\u00fclen kullan\u0131m, pazarlama stratejisi ve son olarak mevcut b\u00fct\u00e7e gibi unsurlar \u00f6nemli karar kriterleridir. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kosten-einer-marke\">Bir Markan\u0131n Maliyetleri<\/h2>\n\n<p>Marka ba\u015fvurusu yapmak m\u0131 istiyorsunuz? O zaman do\u011fru yerdesiniz! <\/p>\n\n<p>Maliyet ve har\u00e7lara ili\u015fkin genel bak\u0131\u015f\u0131 sabit fiyatl\u0131 <a href=\"https:\/\/harlander-partner.eu\/tr\/marka-hukuku\/marka-koruma-paketleri\/\">Marka koruma paketlerimizde<\/a> bulabilirsiniz.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u00dccretsiz ilk g\u00f6r\u00fc\u015fme\"><span class=\"mr-cta-link-normal\">\u015eimdi istedi\u011finiz tarihi se\u00e7in:<\/span><span class=\"mr-cta-link-bold\">\u00dccretsiz ilk g\u00f6r\u00fc\u015fme<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"T\u00fcm Marka T\u00fcrleri Bir markan\u0131n korunmas\u0131 i\u00e7in \u00e7ok say\u0131da marka t\u00fcr\u00fc mevcuttur. En s\u0131k korunan marka formlar\u0131 kelime markas\u0131 ve kelime-\u015fekil markas\u0131d\u0131r. Koku markalar\u0131 veya tat markalar\u0131 marka sicilinde a\u00e7\u0131k &#8230;","protected":false},"author":1,"featured_media":0,"parent":40860,"menu_order":78,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[754],"tags":[],"class_list":["post-43194","page","type-page","status-publish","hentry","category-marka-hukuku"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/tr\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"T\u00fcm Marka T\u00fcrleri Bir markan\u0131n korunmas\u0131 i\u00e7in \u00e7ok say\u0131da marka t\u00fcr\u00fc mevcuttur. En s\u0131k korunan marka formlar\u0131 kelime markas\u0131 ve kelime-\u015fekil markas\u0131d\u0131r. Koku markalar\u0131 veya tat markalar\u0131 marka sicilinde a\u00e7\u0131k ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/pages\/43194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/comments?post=43194"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/pages\/43194\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/pages\/40860"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/media?parent=43194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/categories?post=43194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/tags?post=43194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}