{"id":42454,"date":"2020-08-02T20:01:13","date_gmt":"2020-08-02T18:01:13","guid":{"rendered":"https:\/\/harlander-partner.eu\/marka-hukuku\/logo\/"},"modified":"2025-11-25T09:57:45","modified_gmt":"2025-11-25T08:57:45","slug":"logo","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/tr\/marka-hukuku\/logo\/","title":{"rendered":"Logo"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Logo<\/h2><ul><li><a href=\"#h-was-ist-eine-wort-bild-marke\" data-level=\"2\">Logo nedir?<\/a><\/li><li><a href=\"#h-unterscheidungskraft\" data-level=\"2\">Ay\u0131rt Edicilik<\/a><\/li><li><a href=\"#h-anpassung-an-den-zeitgeist\" data-level=\"2\">Zaman\u0131n ruhuna uyum<\/a><\/li><li><a href=\"#h-abgrenzung-zur-wortmarke\" data-level=\"2\">Kelime markas\u0131na g\u00f6re s\u0131n\u0131rland\u0131rma<\/a><\/li><li><a href=\"#h-abgrenzung-zur-bildmarke\" data-level=\"2\">Resim markas\u0131na g\u00f6re s\u0131n\u0131rland\u0131rma<\/a><\/li><li><a href=\"#h-andere-markenarten\" data-level=\"2\">Di\u011fer Marka T\u00fcrleri<\/a><\/li><li><a href=\"#h-kosten-einer-wort-bild-marke\" data-level=\"2\">Logo maliyeti<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u00dccretsiz ilk g\u00f6r\u00fc\u015fme\"><span class=\"mr-cta-link-normal\">\u015eimdi istedi\u011finiz tarihi se\u00e7in:<\/span><span class=\"mr-cta-link-bold\">\u00dccretsiz ilk g\u00f6r\u00fc\u015fme<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-was-ist-eine-wort-bild-marke\">Logo nedir?<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Logo<\/strong>, bir kelime markas\u0131n\u0131n ve bir resim markas\u0131n\u0131n unsurlar\u0131ndan olu\u015fur. Bir kelime, yaz\u0131 tipinin \u00f6zel bir tasar\u0131m\u0131yla desteklendi\u011finde veya salt kelime markalar\u0131 i\u00e7in kabul edilemez \u00f6zel bir karakter kullan\u0131ld\u0131\u011f\u0131nda, bir kelime markas\u0131 zaten bir <strong>logoya<\/strong> d\u00f6n\u00fc\u015f\u00fcr. <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u00dccretsiz ilk g\u00f6r\u00fc\u015fme\"><span class=\"mr-cta-link-normal\">\u015eimdi istedi\u011finiz tarihi se\u00e7in:<\/span><span class=\"mr-cta-link-bold\">\u00dccretsiz ilk g\u00f6r\u00fc\u015fme<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-unterscheidungskraft\">Ay\u0131rt Edicilik<\/h2>\n\n<p class=\"wp-block-paragraph\">Bir logonun koruma kapsam\u0131, bireysel unsurlar\u0131n ay\u0131rt edici niteli\u011fine g\u00f6re belirlenir. Hem kelime k\u0131sm\u0131 hem de grafik\/resim k\u0131sm\u0131 korunabilirse, t\u00fcm bile\u015fenler koruyucu bir etki yarat\u0131r. <\/p>\n\n<p class=\"wp-block-paragraph\">Ancak, bir logoda ay\u0131rt edici olmayan kelimeleri markan\u0131n bir par\u00e7as\u0131 olarak kullanmak da m\u00fcmk\u00fcnd\u00fcr. Bu nedenle, bir wellness oteli &#8220;Wellnesshotel&#8221; logosunu koruma alt\u0131na alabilir. Bu, konaklama alan\u0131 i\u00e7in &#8220;Wellnesshotel&#8221; jenerik teriminin ay\u0131rt edici niteli\u011fi olmamas\u0131na ra\u011fmen, en az\u0131ndan ilgili grafik ay\u0131rt edici oldu\u011fu s\u00fcrece i\u015fe yarar.  <\/p>\n\n<p class=\"wp-block-paragraph\">Ancak, bu markan\u0131n sahibine bu \u015fekilde tescil edilmi\u015f &#8220;Wellnesshotel&#8221; teriminden herhangi bir hak do\u011fmaz. Bu nedenle, Wellnesshotel terimi, bir marka ihlaliyle sonu\u00e7lanmadan herkes taraf\u0131ndan kullan\u0131lmaya devam edilebilir. Bu durumda, otel yaln\u0131zca ay\u0131rt edici grafik a\u00e7\u0131s\u0131ndan bir d\u0131\u015flama hakk\u0131, yani \u00fc\u00e7\u00fcnc\u00fc \u015fah\u0131slar\u0131n kullan\u0131m\u0131n\u0131 yasaklama hakk\u0131 elde eder.  <\/p>\n\n<p class=\"wp-block-paragraph\">Ters durum da d\u00fc\u015f\u00fcn\u00fclebilir. Grafik tasar\u0131m o kadar s\u0131radan ise, logonun resim k\u0131sm\u0131 ay\u0131rt edici nitelik kazanmazsa, o zaman markan\u0131n yaln\u0131zca kelime k\u0131sm\u0131 koruyucu bir etki kazan\u0131r. Bu, grafik tasar\u0131m\u0131n &#8220;Arial&#8221; standart yaz\u0131 tipinde &#8220;k\u0131rm\u0131z\u0131&#8221; renkte g\u00f6sterilmesiyle s\u0131n\u0131rl\u0131 olmas\u0131 durumunda ge\u00e7erlidir.  <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u00dccretsiz ilk g\u00f6r\u00fc\u015fme\"><span class=\"mr-cta-link-normal\">\u015eimdi istedi\u011finiz tarihi se\u00e7in:<\/span><span class=\"mr-cta-link-bold\">\u00dccretsiz ilk g\u00f6r\u00fc\u015fme<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-anpassung-an-den-zeitgeist\">Zaman\u0131n ruhuna uyum<\/h2>\n\n<p class=\"wp-block-paragraph\">Logonun hem kelime k\u0131sm\u0131 hem de resim k\u0131sm\u0131 ay\u0131rt edici ise, her iki par\u00e7an\u0131n birbirinden ayr\u0131labilir olmas\u0131 avantajl\u0131d\u0131r. Bu durumda, bir kelime markas\u0131n\u0131n ve bir resim markas\u0131n\u0131n ayr\u0131 olarak tescil edilmesi \u00f6nerilir. Bu prosed\u00fcr\u00fcn avantaj\u0131, grafik k\u0131sm\u0131 de\u011fi\u015fse bile, en az\u0131ndan kelime k\u0131sm\u0131n\u0131n marka korumas\u0131n\u0131n devam etmesidir.  <\/p>\n\n<p class=\"wp-block-paragraph\">Logonun kelime k\u0131sm\u0131 korunabilir de\u011filse de benzer bir durum ge\u00e7erlidir. Kelime k\u0131sm\u0131 ve resim k\u0131sm\u0131 temiz bir \u015fekilde ayr\u0131labilirse, o zaman da saf bir resim markas\u0131 tercih edilmelidir. Bu nedenle, wellness oteli daha sonra logo marka korumas\u0131n\u0131 riske atmadan ba\u015fka bir otel ad\u0131na sorunsuz bir \u015fekilde ge\u00e7ebilir.  <\/p>\n\n<p class=\"wp-block-paragraph\">Hangi <a href=\"https:\/\/harlander-partner.eu\/tr\/marka-hukuku\/marka-turleri\/\">marka t\u00fcr\u00fcn\u00fcn<\/a> tercih edilece\u011fi sorusu, kelime ve resim \u00f6\u011feleri i\u00e7eren markalar i\u00e7in dan\u0131\u015fmanl\u0131k s\u00fcrecinde merkezi bir rol oynamaktad\u0131r. Bir\u00e7ok durumda, stratejik nedenlerle bir uyarlama d\u00fc\u015f\u00fcn\u00fclmeye de\u011ferdir. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-abgrenzung-zur-wortmarke\">Kelime markas\u0131na g\u00f6re s\u0131n\u0131rland\u0131rma<\/h2>\n\n<p class=\"wp-block-paragraph\">Saf <a href=\"https:\/\/harlander-partner.eu\/tr\/marka-hukuku\/sozcuk-markasi\/\">kelime markas\u0131<\/a>, logonun aksine herhangi bir tasar\u0131m \u00f6\u011fesi i\u00e7ermez. Bunun yerine, kelime markas\u0131 yaln\u0131zca metinden olu\u015fur. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-abgrenzung-zur-bildmarke\">Resim markas\u0131na g\u00f6re s\u0131n\u0131rland\u0131rma<\/h2>\n\n<p class=\"wp-block-paragraph\">Saf <a href=\"https:\/\/harlander-partner.eu\/tr\/marka-hukuku\/gorsel-marka\/\">resim markas\u0131<\/a>, logonun aksine bir kelime markas\u0131n\u0131n herhangi bir unsurunu, yani bir kelime markas\u0131nda bulunabilecek herhangi bir karakter i\u00e7ermez.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u00dccretsiz ilk g\u00f6r\u00fc\u015fme\"><span class=\"mr-cta-link-normal\">\u015eimdi istedi\u011finiz tarihi se\u00e7in:<\/span><span class=\"mr-cta-link-bold\">\u00dccretsiz ilk g\u00f6r\u00fc\u015fme<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-andere-markenarten\">Di\u011fer Marka T\u00fcrleri<\/h2>\n\n<p class=\"linkboxes wp-block-paragraph\"><a href=\"https:\/\/marketingrecht.eu\/wortmarke\/\">S\u00f6zc\u00fck markalar\u0131<\/a> <a href=\"https:\/\/marketingrecht.eu\/bildmarke\/\">\u015eekil markalar\u0131<\/a> <a href=\"https:\/\/marketingrecht.eu\/wort-bild-marke\/\">S\u00f6zc\u00fck-\u015fekil markalar\u0131<\/a> <a href=\"https:\/\/marketingrecht.eu\/farbmarke\/\">Renk markalar\u0131<\/a> <a href=\"https:\/\/marketingrecht.eu\/3d-marken\/\">3B markalar\u0131 \/ \u015eekil markalar\u0131<\/a> <a href=\"https:\/\/marketingrecht.eu\/positionsmarke\/\">Pozisyon markalar\u0131<\/a> <a href=\"https:\/\/marketingrecht.eu\/mustermarke\/\">Desen markalar\u0131<\/a> <a href=\"https:\/\/marketingrecht.eu\/klangmarke-hoermarke\/\">Ses markalar\u0131 \/ \u0130\u015fitsel markalar<\/a> <a href=\"https:\/\/marketingrecht.eu\/kennfadenmarke\/\">Tan\u0131t\u0131m ipli\u011fi markalar\u0131<\/a> <a href=\"https:\/\/marketingrecht.eu\/hologrammmarke\/\">Hologram markalar\u0131<\/a> <a href=\"https:\/\/marketingrecht.eu\/bewegungsmarke\/\">Hareket markalar\u0131<\/a> <a href=\"https:\/\/marketingrecht.eu\/multimediamarken\/\">Multimedya markalar\u0131<\/a> <a href=\"https:\/\/marketingrecht.eu\/sonstige-marken\/\">Di\u011fer markalar<\/a><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kosten-einer-wort-bild-marke\">Logo maliyeti<\/h2>\n\n<p class=\"wp-block-paragraph\">Bir logo kaydetmek mi istiyorsunuz? O zaman do\u011fru yerdesiniz! <\/p>\n\n<p class=\"wp-block-paragraph\">Maliyet ve har\u00e7lara ili\u015fkin genel bak\u0131\u015f\u0131 sabit fiyatl\u0131 <a href=\"https:\/\/harlander-partner.eu\/tr\/marka-hukuku\/marka-koruma-paketleri\/\">Marka koruma paketlerimizde<\/a> bulabilirsiniz.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u00dccretsiz ilk g\u00f6r\u00fc\u015fme\"><span class=\"mr-cta-link-normal\">\u015eimdi istedi\u011finiz tarihi se\u00e7in:<\/span><span class=\"mr-cta-link-bold\">\u00dccretsiz ilk g\u00f6r\u00fc\u015fme<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"Logo nedir? Logo, bir kelime markas\u0131n\u0131n ve bir resim markas\u0131n\u0131n unsurlar\u0131ndan olu\u015fur. Bir kelime, yaz\u0131 tipinin \u00f6zel bir tasar\u0131m\u0131yla desteklendi\u011finde veya salt kelime markalar\u0131 i\u00e7in kabul edilemez \u00f6zel bir karakter &#8230;","protected":false},"author":1,"featured_media":0,"parent":40860,"menu_order":83,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[754],"tags":[],"class_list":["post-42454","page","type-page","status-publish","hentry","category-marka-hukuku"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/tr\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Logo nedir? Logo, bir kelime markas\u0131n\u0131n ve bir resim markas\u0131n\u0131n unsurlar\u0131ndan olu\u015fur. Bir kelime, yaz\u0131 tipinin \u00f6zel bir tasar\u0131m\u0131yla desteklendi\u011finde veya salt kelime markalar\u0131 i\u00e7in kabul edilemez \u00f6zel bir karakter ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/pages\/42454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/comments?post=42454"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/pages\/42454\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/pages\/40860"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/media?parent=42454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/categories?post=42454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/tags?post=42454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}