{"id":42161,"date":"2019-12-02T14:31:14","date_gmt":"2019-12-02T13:31:14","guid":{"rendered":"https:\/\/harlander-partner.eu\/rekabet-hukuku\/reklam-ve-telif-hakki\/"},"modified":"2025-11-25T09:53:19","modified_gmt":"2025-11-25T08:53:19","slug":"reklam-ve-telif-hakki","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/tr\/rekabet-hukuku\/reklam-ve-telif-hakki\/","title":{"rendered":"Reklam ve Telif Hakk\u0131"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Hi\u00e7bir reklam, foto\u011fraf, video veya ses materyali ve metinler olmadan yap\u0131lamaz. Reklam i\u00e7in kullan\u0131lan materyaller genellikle reklam verenlerin kendilerinden de\u011fil, \u00fc\u00e7\u00fcnc\u00fc \u015fah\u0131slar taraf\u0131ndan olu\u015fturulmu\u015ftur. Bu nedenle telif hakk\u0131, t\u00fcm reklam verenler i\u00e7in hayati bir \u00f6neme sahiptir. Telif hakk\u0131, bir yandan eser sahibinin fikri m\u00fclkiyetini koruyan ve di\u011fer yandan da yasal s\u0131n\u0131rlar dahilinde belirli kullan\u0131m haklar\u0131n\u0131 \u00fc\u00e7\u00fcnc\u00fc \u015fah\u0131slara devretmesini sa\u011flayan h\u00fck\u00fcmleri i\u00e7erir. Bu sayede telif hakk\u0131yla korunan materyaller reklamda da kullan\u0131labilir.    <\/p>\n\n<p class=\"wp-block-paragraph\">Telif hakk\u0131, temelini Telif Hakk\u0131 Yasas\u0131&#8217;nda (UrhG) bulur.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-was-das-urheberrecht-schutzt\">Telif hakk\u0131 neleri korur?<\/h2>\n\n<p class=\"wp-block-paragraph\">Edebi, m\u00fczikal, g\u00f6rsel ve sinematografik eserler, \u00f6zg\u00fcn bir zihinsel yarat\u0131m olarak nitelendirilebilen, yani belirli bir zihinsel \u00f6zg\u00fcnl\u00fc\u011fe sahip oldu\u011fu d\u00fc\u015f\u00fcn\u00fclebilen eserler telif hakk\u0131yla korunmaktad\u0131r.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-wann-ein-werk-eine-eigentumliche-geistige-schopfung-ist\">Bir eser ne zaman \u00f6zg\u00fcn bir zihinsel yarat\u0131m olur?<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>\u00d6zg\u00fcn<\/strong> bir eser, Y\u00fcksek Mahkeme i\u00e7tihatlar\u0131na g\u00f6re, g\u00fcndelik, s\u0131radan ve yayg\u0131n olarak \u00fcretilenden ayr\u0131ld\u0131\u011f\u0131nda her zaman \u00f6zg\u00fcnd\u00fcr. Ayr\u0131ca, sonu\u00e7 bireysel ve \u00f6zg\u00fcn bir performans olmal\u0131d\u0131r. Bir anlamda yarat\u0131c\u0131n\u0131n ki\u015fisel \u00f6zelliklerinin g\u00f6r\u00fcn\u00fcr k\u0131l\u0131nmas\u0131 gerekir.   <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Zihinsel<\/strong> terimi, yaln\u0131zca alg\u0131lanabilir eserlerin de\u011fil, ayn\u0131 zamanda arkas\u0131ndaki zihinsel ve entelekt\u00fcel tasar\u0131m\u0131n da telif hakk\u0131 korumas\u0131 kapsam\u0131nda oldu\u011funu ifade eder.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Yarat\u0131m<\/strong>, orijinal bir fikirden d\u0131\u015f d\u00fcnya i\u00e7in alg\u0131lanabilir sonucu ifade eder. Sadece kafada var olan ve hen\u00fcz ka\u011f\u0131da d\u00f6k\u00fclmemi\u015f veya ba\u015fka bir \u015fekilde ortaya \u00e7\u0131kmam\u0131\u015f bir fikir, telif hakk\u0131 korumas\u0131 kapsam\u0131nda de\u011fildir.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-wann-das-urheberrecht-entsteht-und-wem-es-zusteht\">Telif hakk\u0131 ne zaman do\u011far ve kime aittir?<\/h2>\n\n<p class=\"wp-block-paragraph\">Telif hakk\u0131, bir eserin yarat\u0131lmas\u0131yla do\u011far. Bu nedenle korunmas\u0131 i\u00e7in herhangi bir kay\u0131t gerekli de\u011fildir. Bir eserin telif hakk\u0131 i\u015faretiyle i\u015faretlenmesi de telif hakk\u0131n\u0131n do\u011fu\u015fu ve varl\u0131\u011f\u0131 i\u00e7in bir \u00f6neme sahip de\u011fildir.  <\/p>\n\n<p class=\"wp-block-paragraph\">Telif hakk\u0131, eseri yaratan ki\u015fiye, yani onu meydana getiren ki\u015fiye aittir. Sadece ger\u00e7ek ki\u015filer bir eserin yarat\u0131c\u0131s\u0131 olabilir. T\u00fczel ki\u015filer, \u00f6rne\u011fin bir GmbH, telif sahibi olamaz. Bu nedenle, \u00e7al\u0131\u015fma ili\u015fkisi s\u0131ras\u0131nda \u00f6zg\u00fcn bir zihinsel yarat\u0131m ortaya koyan ki\u015fi, bu yarat\u0131m\u0131n telif sahibidir, i\u015fveren de\u011fil. Ancak, i\u015f s\u00f6zle\u015fmesinde i\u015fverene bir kullan\u0131m hakk\u0131 tan\u0131nabilir.    <\/p>\n\n<p class=\"wp-block-paragraph\">Film eserlerinde \u00f6zel bir kural vard\u0131r. Film yap\u0131mc\u0131s\u0131, \u00fcretti\u011fi film eserinin kullan\u0131m haklar\u0131n\u0131 otomatik olarak al\u0131r. <\/p>\n\n<p class=\"wp-block-paragraph\">\u00c7o\u011fu zaman, bir eserin yarat\u0131lmas\u0131na birden fazla ki\u015fi kat\u0131l\u0131r. Bu durumda her zaman ortak veya k\u0131smi telif hakk\u0131 s\u00f6z konusu olur. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-welche-rechte-der-urheber-hat\">Telif sahibinin hangi haklar\u0131 vard\u0131r?<\/h2>\n\n<p class=\"wp-block-paragraph\">Telif hakk\u0131, telif sahibinin ki\u015fisel, manevi ve ekonomik \u00e7\u0131karlar\u0131n\u0131 korur. Telif sahibi, \u00fc\u00e7\u00fcnc\u00fc \u015fah\u0131slar\u0131 eserinin kullan\u0131m\u0131ndan men edebilece\u011fi anlam\u0131na gelen s\u00f6zde bir m\u00fcnhas\u0131r hakka sahiptir. Bu nedenle \u00fc\u00e7\u00fcnc\u00fc \u015fah\u0131slar, telif hakk\u0131yla korunan bir eseri ancak telif sahibinin \u00f6nceden izniyle kullanabilir.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-wie-lange-das-urheberrecht-besteht\">Telif hakk\u0131 ne kadar s\u00fcreyle ge\u00e7erlidir?<\/h2>\n\n<p class=\"wp-block-paragraph\">Telif hakk\u0131 korumas\u0131, telif sahibinin veya k\u0131smi telif sahibinin \u00f6l\u00fcm\u00fcnden 70 y\u0131l sonra sona erer. Ortak telif hakk\u0131 durumunda, son ortak telif sahibinin \u00f6l\u00fcm\u00fcnden 70 y\u0131l sonra. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-verwendung-von-urheberrechtlich-geschutzten-werken\">Telif hakk\u0131yla korunan eserlerin kullan\u0131m\u0131 <\/h2>\n\n<p class=\"wp-block-paragraph\">\u00dc\u00e7\u00fcnc\u00fc bir \u015fah\u0131s, telif hakk\u0131yla korunan bir eseri, \u00f6rne\u011fin reklamda kullanmak isterse, telif sahibinden ilgili bir izin veya lisans almas\u0131 gerekir. <\/p>\n\n<p class=\"wp-block-paragraph\">Bir lisans, yaln\u0131zca bu ki\u015fiye \u00f6zel olarak veya birden fazla ki\u015fiye m\u00fcnhas\u0131r olmayan bir \u015fekilde verilebilir. Ayr\u0131ca, bir lisans arac\u0131l\u0131\u011f\u0131yla kullan\u0131m, zaman, yer veya belirli medya ve \/ veya kullan\u0131m t\u00fcrleriyle s\u0131n\u0131rland\u0131r\u0131labilir. \u0130lgili kullan\u0131m\u0131n kapsam\u0131, \u00f6rne\u011fin yerel ve \/ veya zamansal s\u0131n\u0131rlamalar veya \u00fc\u00e7\u00fcnc\u00fc \u015fah\u0131s taraf\u0131ndan devredilebilirlik (alt lisanslama), en iyi bir lisans s\u00f6zle\u015fmesinde d\u00fczenlenir.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-konsequenzen-bei-verstossen-gegen-das-urheberrecht\">Telif hakk\u0131 ihlallerinin sonu\u00e7lar\u0131<\/h2>\n\n<p class=\"wp-block-paragraph\">Telif hakk\u0131 ihlallerinde, hak sahibinin hukuksal ve baz\u0131 durumlarda cezai hukuk yollar\u0131na ba\u015fvurma imkan\u0131 vard\u0131r. Hukuksal olarak, bir hak sahibi \u00f6rne\u011fin bir durdurma talebi ve tazminat talebinde bulunabilir. Ayr\u0131ca, \u00f6nceki kullan\u0131m i\u00e7in makul bir \u00fccret talep edebilir.   <\/p>\n","protected":false},"excerpt":{"rendered":"Hi\u00e7bir reklam, foto\u011fraf, video veya ses materyali ve metinler olmadan yap\u0131lamaz. Reklam i\u00e7in kullan\u0131lan materyaller genellikle reklam verenlerin kendilerinden de\u011fil, \u00fc\u00e7\u00fcnc\u00fc \u015fah\u0131slar taraf\u0131ndan olu\u015fturulmu\u015ftur. Bu nedenle telif hakk\u0131, t\u00fcm reklam &#8230;","protected":false},"author":1,"featured_media":0,"parent":41097,"menu_order":34,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[770,804],"tags":[],"class_list":["post-42161","page","type-page","status-publish","hentry","category-rekabet-hukuku","category-telif-hakki"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/tr\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Hi\u00e7bir reklam, foto\u011fraf, video veya ses materyali ve metinler olmadan yap\u0131lamaz. Reklam i\u00e7in kullan\u0131lan materyaller genellikle reklam verenlerin kendilerinden de\u011fil, \u00fc\u00e7\u00fcnc\u00fc \u015fah\u0131slar taraf\u0131ndan olu\u015fturulmu\u015ftur. Bu nedenle telif hakk\u0131, t\u00fcm reklam ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/pages\/42161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/comments?post=42161"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/pages\/42161\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/pages\/41097"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/media?parent=42161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/categories?post=42161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/tags?post=42161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}