{"id":42135,"date":"2020-08-02T20:01:21","date_gmt":"2020-08-02T18:01:21","guid":{"rendered":"https:\/\/harlander-partner.eu\/marka-hukuku\/sozcuk-markasi\/"},"modified":"2025-11-25T13:35:57","modified_gmt":"2025-11-25T12:35:57","slug":"sozcuk-markasi","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/tr\/marka-hukuku\/sozcuk-markasi\/","title":{"rendered":"S\u00f6zc\u00fck markas\u0131"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>S\u00f6zc\u00fck markas\u0131<\/h2><ul><li><a href=\"#h-wortmarke\" data-level=\"2\">S\u00f6zc\u00fck markas\u0131<\/a><\/li><li><a href=\"#h-gross-und-kleinschreibung\" data-level=\"2\">B\u00fcy\u00fck ve k\u00fc\u00e7\u00fck harf kullan\u0131m\u0131<\/a><\/li><li><a href=\"#h-unterscheidungskraft\" data-level=\"2\">Ay\u0131rt Edicilik<\/a><ul><li><a href=\"#h-fantasiebegriffe\" data-level=\"3\">Hayali kavramlar<\/a><\/li><li><a href=\"#h-worter-des-allgemeinen-sprachgebrauchs\" data-level=\"3\">Genel dilde kullan\u0131lan kelimeler<\/a><\/li><li><a href=\"#h-fremdsprachige-begriffe\" data-level=\"3\">Yabanc\u0131 dildeki kavramlar<\/a><\/li><li><a href=\"#h-wortneuschopfungen\" data-level=\"3\">Kelime t\u00fcretmeleri<\/a><\/li><li><a href=\"#h-personennamen\" data-level=\"3\">Ki\u015fi adlar\u0131<\/a><\/li><li><a href=\"#h-verkehrsgeltung\" data-level=\"3\">Piyasada Tan\u0131n\u0131rl\u0131k<\/a><\/li><\/ul><\/li><li><a href=\"#h-abgrenzung-zur-wort-bild-marke\" data-level=\"2\">S\u00f6zc\u00fck-resim markas\u0131ndan ayr\u0131m<\/a><\/li><li><a href=\"#h-andere-markenarten\" data-level=\"2\">Di\u011fer Marka T\u00fcrleri<\/a><\/li><li><a href=\"#h-kosten-einer-wortmarke\" data-level=\"2\">S\u00f6zc\u00fck markas\u0131n\u0131n maliyeti<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u00dccretsiz ilk g\u00f6r\u00fc\u015fme\"><span class=\"mr-cta-link-normal\">\u015eimdi istedi\u011finiz tarihi se\u00e7in:<\/span><span class=\"mr-cta-link-bold\">\u00dccretsiz ilk g\u00f6r\u00fc\u015fme<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-wortmarke\">S\u00f6zc\u00fck markas\u0131<\/h2>\n\n<p class=\"wp-block-paragraph\">Bir <strong>s\u00f6zc\u00fck markas\u0131<\/strong> yaln\u0131zca harflerden, say\u0131lardan ve belirli izin verilen noktalama i\u015faretleri ve \u00f6zel karakterlerden olu\u015fur. Hem klasik anlamda kelimeler hem de sadece i\u015faret kombinasyonlar\u0131 <strong>s\u00f6zc\u00fck markas\u0131<\/strong> olarak kabul edilebilir. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eBer\u00fchmte Beispiele f\u00fcr Wortmarken sind \u201eRed Bull\u201c, \u201eCoca-Cola\u201c, \u201eApple\u201c oder \u201e4711\u201c.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u00dccretsiz ilk g\u00f6r\u00fc\u015fme\"><span class=\"mr-cta-link-normal\">\u015eimdi istedi\u011finiz tarihi se\u00e7in:<\/span><span class=\"mr-cta-link-bold\">\u00dccretsiz ilk g\u00f6r\u00fc\u015fme<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-gross-und-kleinschreibung\">B\u00fcy\u00fck ve k\u00fc\u00e7\u00fck harf kullan\u0131m\u0131<\/h2>\n\n<p class=\"wp-block-paragraph\">Prensip olarak, bir s\u00f6zc\u00fck markas\u0131n\u0131n korumas\u0131 b\u00fcy\u00fck harf ve k\u00fc\u00e7\u00fck harf kullan\u0131m\u0131n\u0131 kapsar. Bu nedenle &#8220;<strong>APPLE<\/strong>&#8220;, &#8220;<strong>apple<\/strong>&#8221; ve &#8220;<strong>aPPle<\/strong>&#8221; ayn\u0131 s\u00f6zc\u00fck markalar\u0131 olacakt\u0131r.<\/p>\n\n<p class=\"wp-block-paragraph\">Ancak, belirli bir b\u00fcy\u00fck veya k\u00fc\u00e7\u00fck harf kullan\u0131m\u0131yla s\u00f6zc\u00fck markas\u0131n\u0131n belirli bir anlam\u0131 ortaya \u00e7\u0131karsa, farkl\u0131 yaz\u0131mlar ayn\u0131 kabul edilmez. &#8220;<strong>BioID<\/strong>&#8221; a\u00e7\u0131k bir ifadeye sahipken, &#8220;<strong>bioid<\/strong>&#8221; i\u00e7in durum b\u00f6yle de\u011fildir. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-unterscheidungskraft\">Ay\u0131rt Edicilik<\/h2>\n\n<p class=\"wp-block-paragraph\">Bir s\u00f6zc\u00fck markas\u0131, tescil i\u00e7in \u2013 t\u00fcm marka t\u00fcrleri gibi \u2013 ay\u0131rt edici karaktere sahip olmal\u0131d\u0131r. Ay\u0131rt edici karakter, bir markan\u0131n tescilli mal veya hizmetleri belirli bir \u015firkete atfedilebilir hale getirme konusundaki somut uygunlu\u011fudur. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-fantasiebegriffe\">Hayali kavramlar<\/h3>\n\n<p class=\"wp-block-paragraph\">\u00c7ikolatal\u0131 dilimler i\u00e7in Manner gibi hayali kavramlar genellikle \u00f6zellikle y\u00fcksek bir ay\u0131rt edici karaktere sahiptir \u2013 bu t\u00fcr s\u00f6zc\u00fck markalar\u0131n\u0131n koruma kapsam\u0131 buna g\u00f6re b\u00fcy\u00fckt\u00fcr. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-worter-des-allgemeinen-sprachgebrauchs\">Genel dilde kullan\u0131lan kelimeler<\/h3>\n\n<p class=\"wp-block-paragraph\">Genel dildeki kelimeler de kriterlere uyulmas\u0131 ko\u015fuluyla s\u00f6zc\u00fck markalar\u0131 olarak kabul edilebilir. <\/p>\n\n<p class=\"wp-block-paragraph\">Bu nedenle, &#8220;Apple&#8221; kelimesinin elma \u00e7e\u015fidi olarak tescili, ay\u0131rt edici karakter eksikli\u011fi nedeniyle kabul edilemez. &#8220;Apple&#8221;, &#8220;Elma&#8221; ile ayn\u0131d\u0131r ve bu nedenle bir elma \u00e7e\u015fidini belirli bir tedarik\u00e7iye atamak i\u00e7in uygun de\u011fildir. \u00d6te yandan, &#8220;Apple&#8221; kelimesinin armutlar i\u00e7in tescili yan\u0131lt\u0131c\u0131 olur ve bu nedenle de kabul edilemez.  <\/p>\n\n<p class=\"wp-block-paragraph\">\u00d6te yandan, &#8220;Apple&#8221; kelimesinin bilgisayarlar i\u00e7in bir s\u00f6zc\u00fck markas\u0131 olarak tescili kabul edilebilir, \u00e7\u00fcnk\u00fc &#8220;Apple&#8221; kavram\u0131 daha \u00f6nce zihinsel olarak bilgisayarlarla ili\u015fkilendirilmemi\u015fti. Bu nedenle, &#8220;Apple&#8221; kavram\u0131 bilgisayarlar\u0131 belirli bir tedarik\u00e7iye atamak i\u00e7in uygundu. Sonu\u00e7 olarak, bilgisayarlar meyvelerden tamamen farkl\u0131d\u0131r, bu nedenle yan\u0131ltma tehlikesi de yoktu.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-fremdsprachige-begriffe\">Yabanc\u0131 dildeki kavramlar<\/h3>\n\n<p class=\"wp-block-paragraph\">Yabanc\u0131 dildeki kavramlar i\u00e7in de ayn\u0131 \u015fey ge\u00e7erlidir. Bu nedenle, elma i\u00e7in \u0130talyanca kelime olan &#8220;Mela&#8221; da bir meyve \u00e7e\u015fidi olarak tescil edilemez. <\/p>\n\n<p class=\"wp-block-paragraph\">Bu nedenle, kelime bile\u015fenleri i\u00e7eren bir markay\u0131 tescil ettirmeden \u00f6nce, kelimelerin yabanc\u0131 bir dilde olup olmad\u0131\u011f\u0131n\u0131 kontrol etmek gerekir. Ancak bu, mant\u0131kl\u0131 olarak yarat\u0131c\u0131 s\u00fcre\u00e7 s\u0131ras\u0131nda zaten ger\u00e7ekle\u015fir. \u00d6rne\u011fin, b\u00fcy\u00fck \u015firketler bile, bir araban\u0131n en yeni modelinin markas\u0131n\u0131n yabanc\u0131 bir dilde utan\u00e7 verici bir anlam\u0131 oldu\u011funda bu kural\u0131 tekrar tekrar g\u00f6zden ka\u00e7\u0131r\u0131rlar.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-wortneuschopfungen\">Kelime t\u00fcretmeleri<\/h3>\n\n<p class=\"wp-block-paragraph\">Genel dildeki kelimelerin bile\u015fenlerinden olu\u015fan kelime t\u00fcretmeleri zordur.<\/p>\n\n<p class=\"wp-block-paragraph\">&#8220;BioID&#8221; durumunda, bu, &#8220;Bio&#8221; ve &#8220;ID&#8221;den olu\u015fan kavram\u0131n a\u00e7\u0131k\u00e7a tan\u0131mlay\u0131c\u0131 ve ay\u0131rt edici olmad\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fc i\u00e7in s\u00f6zc\u00fck markas\u0131 olarak tescilinin reddedilmesine yol a\u00e7t\u0131.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-personennamen\">Ki\u015fi adlar\u0131<\/h3>\n\n<p class=\"wp-block-paragraph\">Ki\u015fi adlar\u0131n\u0131n s\u00f6zc\u00fck markas\u0131 olarak tescili kabul edilebilir. Bu nedenle, &#8220;Hugo&#8221; ad\u0131n\u0131n bir ekmek \u00e7e\u015fidi olarak tescil edilmesinin \u00f6n\u00fcnde hi\u00e7bir engel yoktur. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-verkehrsgeltung\">Piyasada Tan\u0131n\u0131rl\u0131k<\/h3>\n\n<p class=\"wp-block-paragraph\">Prensip olarak, ay\u0131rt edici olmayan kavramlar\u0131n s\u00f6zc\u00fck markas\u0131 olarak tescili m\u00fcmk\u00fcn de\u011fildir.<\/p>\n\n<p class=\"wp-block-paragraph\">Trafik ge\u00e7erlili\u011fi s\u00f6z konusu oldu\u011funda durum farkl\u0131d\u0131r. Hedeflenen trafik \u00e7evrelerinin b\u00fcy\u00fck bir k\u0131sm\u0131 belirli bir kavram\u0131 bir \u00fcreticiyle ili\u015fkilendirirse, ay\u0131rt edici olmayan kavramlar da s\u00f6zc\u00fck markas\u0131 olarak tescil edilebilir. Tan\u0131nm\u0131\u015f bir Avusturya \u00f6rne\u011fi &#8220;Gewinn&#8221; dergisidir.  <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u00dccretsiz ilk g\u00f6r\u00fc\u015fme\"><span class=\"mr-cta-link-normal\">\u015eimdi istedi\u011finiz tarihi se\u00e7in:<\/span><span class=\"mr-cta-link-bold\">\u00dccretsiz ilk g\u00f6r\u00fc\u015fme<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-abgrenzung-zur-wort-bild-marke\">S\u00f6zc\u00fck-resim markas\u0131ndan ayr\u0131m<\/h2>\n\n<p class=\"wp-block-paragraph\">Renkler, yaz\u0131 tipleri, \u00f6zel bir d\u00fczenleme ve di\u011fer grafik tasar\u0131m \u00f6\u011feleri, saf s\u00f6zc\u00fck markalar\u0131nda kabul edilemez. Marka, kabul edilemez \u00f6zel karakterler veya tasar\u0131m ara\u00e7lar\u0131 i\u00e7eriyorsa, bir <a href=\"https:\/\/harlander-partner.eu\/tr\/marka-hukuku\/logo\/\">s\u00f6zc\u00fck-resim markas\u0131<\/a> olarak tescil ettirilmelidir. <\/p>\n\n<p class=\"wp-block-paragraph\">Kelime k\u0131sm\u0131 ay\u0131rt edici de\u011filse, ancak ay\u0131rt edici bir logo varsa, s\u00f6zc\u00fck markas\u0131na alternatif olarak s\u00f6zc\u00fck-resim markas\u0131 olarak tescil d\u00fc\u015f\u00fcn\u00fclebilir. Bu, ay\u0131rt edici olmayan kelime k\u0131sm\u0131n\u0131n korunmas\u0131na yol a\u00e7masa da, belirli durumlarda yine de mant\u0131kl\u0131 olabilir. <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u00dccretsiz ilk g\u00f6r\u00fc\u015fme\"><span class=\"mr-cta-link-normal\">\u015eimdi istedi\u011finiz tarihi se\u00e7in:<\/span><span class=\"mr-cta-link-bold\">\u00dccretsiz ilk g\u00f6r\u00fc\u015fme<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-andere-markenarten\">Di\u011fer Marka T\u00fcrleri<\/h2>\n\n<p class=\"linkboxes wp-block-paragraph\"><a href=\"https:\/\/marketingrecht.eu\/wortmarke\/\">S\u00f6zc\u00fck markalar\u0131<\/a> <a href=\"https:\/\/marketingrecht.eu\/bildmarke\/\">\u015eekil markalar\u0131<\/a> <a href=\"https:\/\/marketingrecht.eu\/wort-bild-marke\/\">S\u00f6zc\u00fck-\u015fekil markalar\u0131<\/a> <a href=\"https:\/\/marketingrecht.eu\/farbmarke\/\">Renk markalar\u0131<\/a> <a href=\"https:\/\/marketingrecht.eu\/3d-marken\/\">3B markalar\u0131 \/ \u015eekil markalar\u0131<\/a> <a href=\"https:\/\/marketingrecht.eu\/positionsmarke\/\">Pozisyon markalar\u0131<\/a> <a href=\"https:\/\/marketingrecht.eu\/mustermarke\/\">Desen markalar\u0131<\/a> <a href=\"https:\/\/marketingrecht.eu\/klangmarke-hoermarke\/\">Ses markalar\u0131 \/ \u0130\u015fitsel markalar<\/a> <a href=\"https:\/\/marketingrecht.eu\/kennfadenmarke\/\">Tan\u0131t\u0131m ipli\u011fi markalar\u0131<\/a> <a href=\"https:\/\/marketingrecht.eu\/hologrammmarke\/\">Hologram markalar\u0131<\/a> <a href=\"https:\/\/marketingrecht.eu\/bewegungsmarke\/\">Hareket markalar\u0131<\/a> <a href=\"https:\/\/marketingrecht.eu\/multimediamarken\/\">Multimedya markalar\u0131<\/a> <a href=\"https:\/\/marketingrecht.eu\/sonstige-marken\/\">Di\u011fer markalar<\/a><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kosten-einer-wortmarke\">S\u00f6zc\u00fck markas\u0131n\u0131n maliyeti<\/h2>\n\n<p class=\"wp-block-paragraph\">Bir s\u00f6zc\u00fck markas\u0131 tescil ettirmek mi istiyorsunuz? O zaman do\u011fru yerdesiniz! <\/p>\n\n<p class=\"wp-block-paragraph\">Maliyet ve har\u00e7lara ili\u015fkin genel bak\u0131\u015f\u0131 sabit fiyatl\u0131 <a href=\"https:\/\/harlander-partner.eu\/tr\/marka-hukuku\/marka-koruma-paketleri\/\">Marka koruma paketlerimizde<\/a> bulabilirsiniz.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u00dccretsiz ilk g\u00f6r\u00fc\u015fme\"><span class=\"mr-cta-link-normal\">\u015eimdi istedi\u011finiz tarihi se\u00e7in:<\/span><span class=\"mr-cta-link-bold\">\u00dccretsiz ilk g\u00f6r\u00fc\u015fme<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"S\u00f6zc\u00fck markas\u0131 Bir s\u00f6zc\u00fck markas\u0131 yaln\u0131zca harflerden, say\u0131lardan ve belirli izin verilen noktalama i\u015faretleri ve \u00f6zel karakterlerden olu\u015fur. Hem klasik anlamda kelimeler hem de sadece i\u015faret kombinasyonlar\u0131 s\u00f6zc\u00fck markas\u0131 olarak &#8230;","protected":false},"author":1,"featured_media":0,"parent":40860,"menu_order":80,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[754],"tags":[],"class_list":["post-42135","page","type-page","status-publish","hentry","category-marka-hukuku"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/tr\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"S\u00f6zc\u00fck markas\u0131 Bir s\u00f6zc\u00fck markas\u0131 yaln\u0131zca harflerden, say\u0131lardan ve belirli izin verilen noktalama i\u015faretleri ve \u00f6zel karakterlerden olu\u015fur. Hem klasik anlamda kelimeler hem de sadece i\u015faret kombinasyonlar\u0131 s\u00f6zc\u00fck markas\u0131 olarak ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/pages\/42135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/comments?post=42135"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/pages\/42135\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/pages\/40860"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/media?parent=42135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/categories?post=42135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/tags?post=42135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}