{"id":41491,"date":"2021-07-23T12:29:51","date_gmt":"2021-07-23T10:29:51","guid":{"rendered":"https:\/\/harlander-partner.eu\/rekabet-hukuku\/avusturyada-romorklar-uzerinde-reklam\/"},"modified":"2025-11-25T08:32:11","modified_gmt":"2025-11-25T07:32:11","slug":"avusturyada-romorklar-uzerinde-reklam","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/tr\/rekabet-hukuku\/avusturyada-romorklar-uzerinde-reklam\/","title":{"rendered":"Avusturya&#8217;da R\u00f6morklar \u00dczerinde Reklam"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>R\u00f6morklar \u00dczerinde Reklam<\/h2><ul><li><a href=\"https:\/\/harlander-partner.eu\/tr\/rekabet-hukuku\/avusturyada-romorklar-uzerinde-reklam\/#h-werbliche-gestaltung-des-anh-ngers\" level=\"2\">R\u00f6morgun Reklamsal Tasar\u0131m\u0131<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/tr\/rekabet-hukuku\/avusturyada-romorklar-uzerinde-reklam\/#h-transport-von-werbeinstallationen\" level=\"2\">Reklam Kurulumlar\u0131n\u0131n Ta\u015f\u0131nmas\u0131<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/tr\/rekabet-hukuku\/avusturyada-romorklar-uzerinde-reklam\/#h-parken-von-werbeanh-ngern\" level=\"2\">Reklam R\u00f6morklar\u0131n\u0131n Park Edilmesi<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/tr\/rekabet-hukuku\/avusturyada-romorklar-uzerinde-reklam\/#h-generelle-parkverbote-f-r-werbeanh-nger\" level=\"2\">Reklam R\u00f6morklar\u0131na Y\u00f6nelik Genel Park Yasaklar\u0131<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/tr\/rekabet-hukuku\/avusturyada-romorklar-uzerinde-reklam\/#h-bewilligungspflicht-f-r-das-parken-von-werbeanh-ngern\" level=\"2\">Reklam R\u00f6morklar\u0131n\u0131n Park Edilmesi \u0130\u00e7in \u0130zin Zorunlulu\u011fu<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/tr\/rekabet-hukuku\/avusturyada-romorklar-uzerinde-reklam\/#h-verst-e\" level=\"2\">\u0130hlaller<\/a><\/li><\/ul><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-werbliche-gestaltung-des-anh-ngers\">R\u00f6morgun Reklamsal Tasar\u0131m\u0131<\/h2>\n\n<p class=\"wp-block-paragraph\">Bir r\u00f6morgun reklamsal tasar\u0131m\u0131, \u00f6rne\u011fin \u00e7\u0131kartma ile yap\u0131ld\u0131\u011f\u0131 s\u00fcrece temel olarak sorunsuz bir i\u015flemdir.<\/p>\n\n<p class=\"wp-block-paragraph\">Arac\u0131n trafik ve i\u015fletme g\u00fcvenli\u011fini veya \u00e7evre uyumlulu\u011funu etkileyebilecek r\u00f6morktaki de\u011fi\u015fiklikleri ise, r\u00f6morgun ruhsat sahibi KFG (Motorlu Ta\u015f\u0131tlar Kanunu) \u00a7 33 uyar\u0131nca, arac\u0131n s\u00fcrekli bulundu\u011fu yerin yerel yetki alan\u0131ndaki eyalet valili\u011fine derhal bildirmek zorundad\u0131r.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-transport-von-werbeinstallationen\">Reklam Kurulumlar\u0131n\u0131n Ta\u015f\u0131nmas\u0131<\/h2>\n\n<p class=\"wp-block-paragraph\">Ayn\u0131 \u015fekilde, bir r\u00f6morktaki ge\u00e7ici reklam kurulumlar\u0131, \u00f6rne\u011fin bir maskot, y\u00fck ta\u015f\u0131mac\u0131l\u0131\u011f\u0131na ili\u015fkin genel karayolu trafik kurallar\u0131na uyuldu\u011fu s\u00fcrece sorunsuz bir i\u015flemdir. Ancak uzun s\u00fcreli kurulumlar yine r\u00f6morktaki izin gerektiren de\u011fi\u015fiklikler olarak nitelendirilir. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-parken-von-werbeanh-ngern\">Reklam R\u00f6morklar\u0131n\u0131n Park Edilmesi<\/h2>\n\n<p class=\"wp-block-paragraph\">Avusturya&#8217;da r\u00f6morklar \u00e7ekici ara\u00e7 olmadan yaln\u0131zca \u00f6zel arazide veya park yerlerinde b\u0131rak\u0131labilir. Karayolunda \u2013 buna yol kenar\u0131ndaki i\u015faretli park alanlar\u0131 da dahildir \u2013 r\u00f6morklar \u00e7ekici ara\u00e7 olmadan StVO (Karayolu Trafik Y\u00f6netmeli\u011fi) \u00a7 23 Abs 7 uyar\u0131nca yaln\u0131zca y\u00fckleme ve bo\u015faltma i\u00e7in b\u0131rak\u0131labilir. <\/p>\n\n<p class=\"wp-block-paragraph\">Daha uzun s\u00fcreli park etme, s\u00f6z konusu ara\u00e7lar ve konteynerler y\u00fckleme faaliyeti sonras\u0131nda derhal kald\u0131r\u0131lamazsa, kald\u0131rman\u0131n makul olmayan ekonomik zorlu\u011fa neden olaca\u011f\u0131 durumlarda veya b\u0131rak\u0131lmas\u0131 i\u00e7in di\u011fer \u00f6nemli nedenler bulundu\u011funda izin verilebilir.<\/p>\n\n<p class=\"wp-block-paragraph\">\u00c7ekici ara\u00e7 olmadan reklam r\u00f6morkunu park etmek bu istisnalar kapsam\u0131na girmez ve bu nedenle yasakt\u0131r. Avusturya&#8217;da reklam r\u00f6morkunu normal \u015fekilde park etmek bile yaln\u0131zca \u00e7ekici ara\u00e7la birlikte m\u00fcmk\u00fcnd\u00fcr, bu da \u00e7abay\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131r\u0131r. <\/p>\n\n<p class=\"wp-block-paragraph\">Ancak reklam r\u00f6morku sadece hareket halinde olmad\u0131\u011f\u0131 i\u00e7in park edilmiyorsa, aksine bilin\u00e7li olarak reklam alan\u0131 olarak b\u0131rak\u0131l\u0131yorsa, ek d\u00fczenlemelere dikkat edilmelidir:<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-generelle-parkverbote-f-r-werbeanh-nger\">Reklam R\u00f6morklar\u0131na Y\u00f6nelik Genel Park Yasaklar\u0131<\/h2>\n\n<p class=\"wp-block-paragraph\">Karayolu trafik makamlar\u0131 StVO \u00a7 24 Abs. 7 uyar\u0131nca, a\u011f\u0131rl\u0131kl\u0131 olarak reklam amac\u0131na hizmet eden ara\u00e7lar\u0131n belirli yollarda, park alanlar\u0131nda veya bir yerle\u015fim alan\u0131n\u0131n belirli b\u00f6l\u00fcmlerinde park etmesini kal\u0131c\u0131 olarak, belirli bir s\u00fcre i\u00e7in veya belirli bir s\u00fcre boyunca genel olarak yasaklayabilir. <\/p>\n\n<p class=\"wp-block-paragraph\">Bir r\u00f6mork, fiilen art\u0131k as\u0131l amac\u0131 i\u00e7in de\u011fil de \u00f6ncelikle reklam alan\u0131 olarak kullan\u0131ld\u0131\u011f\u0131nda a\u011f\u0131rl\u0131kl\u0131 olarak reklam amac\u0131na hizmet eder.<\/p>\n\n<p class=\"wp-block-paragraph\">B\u00f6yle bir d\u00fczenlemenin mevcut olup olmad\u0131\u011f\u0131 en kolay \u015fekilde yerel yetkili karayolu trafik makamlar\u0131ndan \u00f6\u011frenilebilir. Bunlar il\u00e7e valilikleri, belediyeler ve eyalet polis m\u00fcd\u00fcrl\u00fckleridir. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-bewilligungspflicht-f-r-das-parken-von-werbeanh-ngern\">Reklam R\u00f6morklar\u0131n\u0131n Park Edilmesi \u0130\u00e7in \u0130zin Zorunlulu\u011fu<\/h2>\n\n<p class=\"wp-block-paragraph\">StVO \u00a7 82 Abs. 1 uyar\u0131nca yollar\u0131n karayolu trafi\u011fi d\u0131\u015f\u0131ndaki ama\u00e7lar i\u00e7in, \u00f6rne\u011fin ticari faaliyetler ve reklam i\u00e7in kullan\u0131lmas\u0131, yetkili karayolu trafik makam\u0131ndan izin al\u0131nmas\u0131n\u0131 gerektirir. <\/p>\n\n<p class=\"wp-block-paragraph\">Dolay\u0131s\u0131yla bir reklam r\u00f6morkunu (\u00e7ekici ara\u00e7la birlikte) \u00f6rne\u011fin bilin\u00e7li olarak yo\u011fun trafikli bir yolda reklam\u0131n\u0131 yerle\u015ftirmek i\u00e7in park eden ki\u015fi izin almak zorundad\u0131r.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-verst-e\">\u0130hlaller<\/h2>\n\n<p class=\"wp-block-paragraph\">Bu d\u00fczenlemelere kar\u015f\u0131 ihlaller, makamlar taraf\u0131ndan cezaland\u0131r\u0131lmas\u0131 gereken idari su\u00e7lard\u0131r.<\/p>\n\n<p class=\"wp-block-paragraph\">Reklam r\u00f6morklar\u0131n\u0131n yasad\u0131\u015f\u0131 park edilmesi ayr\u0131ca rekabet hukukuna kar\u015f\u0131 bir ihlal te\u015fkil eder. Buna kar\u015f\u0131 rakipler ve birlikler taraf\u0131ndan uyar\u0131 ve rekabet davas\u0131 ile i\u015flem yap\u0131labilir. <\/p>\n","protected":false},"excerpt":{"rendered":"R\u00f6morgun Reklamsal Tasar\u0131m\u0131 Bir r\u00f6morgun reklamsal tasar\u0131m\u0131, \u00f6rne\u011fin \u00e7\u0131kartma ile yap\u0131ld\u0131\u011f\u0131 s\u00fcrece temel olarak sorunsuz bir i\u015flemdir. Arac\u0131n trafik ve i\u015fletme g\u00fcvenli\u011fini veya \u00e7evre uyumlulu\u011funu etkileyebilecek r\u00f6morktaki de\u011fi\u015fiklikleri ise, r\u00f6morgun &#8230;","protected":false},"author":1,"featured_media":0,"parent":41097,"menu_order":34,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[770],"tags":[],"class_list":["post-41491","page","type-page","status-publish","hentry","category-rekabet-hukuku"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/tr\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"R\u00f6morgun Reklamsal Tasar\u0131m\u0131 Bir r\u00f6morgun reklamsal tasar\u0131m\u0131, \u00f6rne\u011fin \u00e7\u0131kartma ile yap\u0131ld\u0131\u011f\u0131 s\u00fcrece temel olarak sorunsuz bir i\u015flemdir. Arac\u0131n trafik ve i\u015fletme g\u00fcvenli\u011fini veya \u00e7evre uyumlulu\u011funu etkileyebilecek r\u00f6morktaki de\u011fi\u015fiklikleri ise, r\u00f6morgun ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/pages\/41491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/comments?post=41491"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/pages\/41491\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/pages\/41097"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/media?parent=41491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/categories?post=41491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/tags?post=41491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}