{"id":159994,"date":"2026-06-02T10:00:00","date_gmt":"2026-06-02T08:00:00","guid":{"rendered":"https:\/\/harlander-partner.eu\/rekabet-hukuku\/%c2%a7%c2%a7-38-46-uwg-son-hukumler\/"},"modified":"2026-06-02T12:41:35","modified_gmt":"2026-06-02T10:41:35","slug":"%c2%a7%c2%a7-38-46-uwg-son-hukumler","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/tr\/rekabet-hukuku\/%c2%a7%c2%a7-38-46-uwg-son-hukumler\/","title":{"rendered":"\u00a7\u00a7 38-46 UWG \u2013 Son H\u00fck\u00fcmler"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u00a7\u00a7 38-46 UWG \u2013 Son H\u00fck\u00fcmler<\/h2><ul><li><a href=\"#h-38-46-uwg-schlussbestimmungen\" data-level=\"2\">\u00a7\u00a7 38-46 UWG \u2013 Son H\u00fck\u00fcmler<\/a><\/li><li><a href=\"#h-einbeziehung-land-und-forstwirtschaftlicher-tatigkeiten\" data-level=\"2\">Tar\u0131m ve Ormanc\u0131l\u0131k Faaliyetlerinin Kapsam\u0131na Al\u0131nmas\u0131<\/a><\/li><li><a href=\"#h-erweiterter-begriff-von-waren-leistungen-und-interessen\" data-level=\"2\">Mallar, Hizmetler ve Menfaatlerin Geni\u015fletilmi\u015f Kavram\u0131<\/a><\/li><li><a href=\"#h-werbung-und-darstellung-im-wettbewerbsrecht\" data-level=\"2\">Rekabet Hukukunda Reklam ve Sunum<\/a><ul><li><a href=\"#h-bildliche-darstellung-als-rechtliche-aussagen\" data-level=\"3\">Hukuki \u0130fadeler Olarak G\u00f6rsel Sunum<\/a><\/li><li><a href=\"#h-irrefuhrung-durch-gestaltung-und-gesamteindruck\" data-level=\"3\">Tasar\u0131m ve Genel \u0130zlenim Yoluyla Yan\u0131ltma<\/a><\/li><\/ul><\/li><li><a href=\"#h-internationale-aspekte-des-wettbewerbsrechts\" data-level=\"2\">Rekabet Hukukunun Uluslararas\u0131 Y\u00f6nleri<\/a><ul><li><a href=\"#h-schutz-von-auslandischen-unternehmen\" data-level=\"3\">Yabanc\u0131 \u015eirketlerin Korunmas\u0131<\/a><\/li><li><a href=\"#h-gegenseitigkeit-und-internationale-abkommen\" data-level=\"3\">Kar\u015f\u0131l\u0131kl\u0131l\u0131k ve Uluslararas\u0131 Anla\u015fmalar<\/a><\/li><li><a href=\"#h-vergeltungsrecht-im-internationalen-handel\" data-level=\"3\">Uluslararas\u0131 Ticarette Misilleme Hakk\u0131<\/a><\/li><\/ul><\/li><li><a href=\"#h-organisation-und-vollziehung-des-gesetzes\" data-level=\"2\">Yasan\u0131n Organizasyonu ve Uygulanmas\u0131<\/a><\/li><li><a href=\"#h-einfluss-des-unionsrechts-auf-das-uwg\" data-level=\"2\">Birlik Hukukunun UWG \u00dczerindeki Etkisi<\/a><\/li><li><a href=\"#h-ihre-vorteile-mit-anwaltlicher-unterstutzung\" data-level=\"2\">Avukatl\u0131k Deste\u011fiyle Avantajlar\u0131n\u0131z<\/a><\/li><li><a href=\"#h-haufig-gestellte-fragen-faq\" data-level=\"2\">S\u0131k\u00e7a Sorulan Sorular \u2013 SSS<\/a><\/li><\/ul><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-38-46-uwg-schlussbestimmungen\">\u00a7\u00a7 38-46 UWG \u2013 Son H\u00fck\u00fcmler<\/h2>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P38\/NOR12033611\" type=\"link\" id=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P38\/NOR12033611\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>UWG<\/strong> <strong>\u00a7\u00a7<\/strong> <strong>38\u201346<\/strong><\/a>&#8216;n\u0131n <strong>Son H\u00fck\u00fcmleri<\/strong>, Avusturya&#8217;daki haks\u0131z rekabet hukukunun <strong>nihai, tamamlay\u0131c\u0131 ve organizasyonel \u00e7er\u00e7eve ko\u015fullar\u0131n\u0131<\/strong> d\u00fczenler. Bunlar, tipik rekabet ihlallerini tan\u0131mlamadan, <strong>yasan\u0131n ne kadar geni\u015f oldu\u011funu, kimler i\u00e7in ge\u00e7erli oldu\u011funu ve nas\u0131l uyguland\u0131\u011f\u0131n\u0131<\/strong> a\u00e7\u0131kl\u0131\u011fa kavu\u015fturur. Bu h\u00fck\u00fcmler, di\u011ferlerinin yan\u0131 s\u0131ra <strong>tar\u0131m ve ormanc\u0131l\u0131k faaliyetlerini<\/strong>, <strong>g\u00f6rsel veya tasar\u0131msal reklamlar\u0131<\/strong> ve <strong>yurt d\u0131\u015f\u0131 ba\u011flant\u0131l\u0131 uluslararas\u0131 durumlar\u0131<\/strong> kapsar. Ayr\u0131ca, <strong>devlet yetkisi<\/strong>, <strong>AB hukukunun uygulanmas\u0131<\/strong> ve <strong>dilsel e\u015fit muamele<\/strong> ile ilgili d\u00fczenlemeler i\u00e7erir. Bu h\u00fck\u00fcmlerin \u00e7o\u011fu bug\u00fcn \u00f6zellikle <strong>a\u00e7\u0131klay\u0131c\u0131 veya tarihi niteliktedir<\/strong>, di\u011ferleri ise <strong>ulusal hukuk ile Avrupa rekabet hukuku aras\u0131ndaki ba\u011flant\u0131y\u0131 sa\u011flar<\/strong>.    <\/p>\n\n<div class=\"wp-block-uagb-container uagb-block-3019fe8e alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-32585033\">\n<p class=\"wp-block-paragraph\"><strong>UWG<\/strong> <strong>\u00a7\u00a7<\/strong> <strong>38\u201346<\/strong>, <strong>rekabet hukukunun son h\u00fck\u00fcmleri<\/strong> olup, <strong>yasan\u0131n kapsam\u0131n\u0131, uluslararas\u0131 y\u00f6nlerini ve organizasyonel uygulamas\u0131n\u0131<\/strong> belirler.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-45819ab6\"><picture>\r\n\t\t<source srcset=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7\u00a738-46-UWG-352x198.webp\" >\r\n\t\t<img decoding=\"async\" class=\"mr-picture-small\" src=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7\u00a738-46-UWG.webp\" alt=\"\u00a7\u00a7 38\u201346 UWG basit\u00e7e a\u00e7\u0131kland\u0131: Uygulama alan\u0131, reklam, uluslararas\u0131 kurallar ve AB hukuku anla\u015f\u0131l\u0131r bir \u015fekilde \u00f6zetlenmi\u015ftir.\" >\r\n\t<\/picture>\n<\/div>\n<\/div>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eSon h\u00fck\u00fcmler, rekabet hukukunun fiilen ne kadar etkili oldu\u011funu ve uyguland\u0131\u011f\u0131n\u0131 belirlemede kritik \u00f6neme sahip olmalar\u0131na ra\u011fmen genellikle hafife al\u0131n\u0131r.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u00dccretsiz ilk g\u00f6r\u00fc\u015fme\"><span class=\"mr-cta-link-normal\">\u015eimdi istedi\u011finiz tarihi se\u00e7in:<\/span><span class=\"mr-cta-link-bold\">\u00dccretsiz ilk g\u00f6r\u00fc\u015fme<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-einbeziehung-land-und-forstwirtschaftlicher-tatigkeiten\">Tar\u0131m ve Ormanc\u0131l\u0131k Faaliyetlerinin Kapsam\u0131na Al\u0131nmas\u0131<\/h2>\n\n<p class=\"wp-block-paragraph\">Rekabet hukuku <strong>sadece klasik i\u015fletmeler i\u00e7in de\u011fil<\/strong>, ayn\u0131 zamanda <strong>tar\u0131m ve ormanc\u0131l\u0131k i\u015fletmeleri i\u00e7in de<\/strong> a\u00e7\u0131k\u00e7a ge\u00e7erlidir. B\u00f6ylece yasa, <strong>\u00e7ift\u00e7ilerin, ormanc\u0131l\u0131k i\u015fletmelerinin ve benzeri ekonomik akt\u00f6rlerin<\/strong> di\u011fer piyasa kat\u0131l\u0131mc\u0131lar\u0131yla ayn\u0131 kurallara tabi oldu\u011funu a\u00e7\u0131k\u00e7a belirtir. <\/p>\n\n<p class=\"wp-block-paragraph\">S\u0131radan insanlar i\u00e7in bu \u015fu anlama gelir: Birisi <strong>\u00fcr\u00fcn satt\u0131\u011f\u0131nda veya hizmet sundu\u011funda<\/strong>, end\u00fcstri, ticaret veya tar\u0131m olup olmad\u0131\u011f\u0131na bak\u0131lmaks\u0131z\u0131n UWG devreye girer. \u00dcr\u00fcnlerini pazarlayan bir \u00e7ift\u00e7i, <strong>bir t\u00fcccar veya \u00e7evrimi\u00e7i ma\u011faza i\u015fletmecisiyle ayn\u0131 yasal \u00e7er\u00e7evede<\/strong> hareket eder. <\/p>\n\n<p class=\"wp-block-paragraph\">Bu e\u015fitlik, <strong>\u00f6zel muamele yoluyla rekabet avantajlar\u0131n\u0131<\/strong> \u00f6nler. Ayn\u0131 zamanda, t\u00fcketicilerin <strong>benzer standartlara ve adil piyasa ko\u015fullar\u0131na<\/strong> g\u00fcvenebilmelerini sa\u011flar. <\/p>\n\n<p class=\"wp-block-paragraph\">Uygulamadan tipik \u00f6rnekler \u00f6nemi g\u00f6stermektedir:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>G\u0131dalar\u0131n do\u011frudan pazarlanmas\u0131<\/strong>, s\u00fcpermarketlerle ayn\u0131 reklam kurallar\u0131na tabidir.<\/li>\n\n\n\n<li><strong>Men\u015fe veya kaliteye ili\u015fkin bilgiler<\/strong>, di\u011fer sekt\u00f6rlerde oldu\u011fu gibi do\u011fru olmal\u0131d\u0131r.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">B\u00f6ylece yasa, <strong>t\u00fcm ekonomik faaliyetler i\u00e7in tek tip bir oyun alan\u0131<\/strong> yarat\u0131r.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-erweiterter-begriff-von-waren-leistungen-und-interessen\">Mallar, Hizmetler ve Menfaatlerin Geni\u015fletilmi\u015f Kavram\u0131<\/h2>\n\n<p class=\"wp-block-paragraph\">UWG, <strong>merkezi kavramlar\u0131n geni\u015f bir anlay\u0131\u015f\u0131yla<\/strong> bilin\u00e7li olarak \u00e7al\u0131\u015f\u0131r. Sadece klasik \u00fcr\u00fcnleri de\u011fil, ayn\u0131 zamanda <strong>ekonomik olarak ilgili t\u00fcm hizmetleri ve menfaatleri<\/strong> de kapsar. <\/p>\n\n<p class=\"wp-block-paragraph\">G\u00fcnl\u00fck ya\u015fam i\u00e7in bu \u015fu anlama gelir: <strong>Mal<\/strong> kavram\u0131, somut nesnelerden \u00e7ok daha fazlas\u0131n\u0131 kapsar. <strong>Hizmetler, ekonomik faydalar veya piyasa menfaatleri<\/strong> de bu kapsama girer. B\u00f6ylece yasa, \u015firketlerin <strong>dar tan\u0131mlarla sorumluluktan ka\u00e7\u0131nmas\u0131n\u0131<\/strong> engeller.  <\/p>\n\n<p class=\"wp-block-paragraph\">Her zaman belirleyici olan, bir davran\u0131\u015f\u0131n <strong>rekabeti etkileyip etkilemedi\u011fidir<\/strong>. Bir eylem <strong>m\u00fc\u015fterileri etkilemeye veya rakipleri dezavantajl\u0131 duruma d\u00fc\u015f\u00fcrmeye<\/strong> uygun oldu\u011fu anda UWG devreye girer. <\/p>\n\n<p class=\"wp-block-paragraph\">Y\u00f6nlendirme i\u00e7in:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Mal<\/strong>, tar\u0131m gibi \u00f6zel alanlardan gelenler de dahil olmak \u00fczere her t\u00fcrl\u00fc \u00fcr\u00fcn\u00fc kapsar.<\/li>\n\n\n\n<li><strong>Hizmetler<\/strong>, dan\u0131\u015fmanl\u0131k veya dijital teklifleri i\u00e7erir.<\/li>\n\n\n\n<li><strong>Ekonomik menfaatler<\/strong>, her t\u00fcrl\u00fc rekabet avantaj\u0131n\u0131 ilgilendirir.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Bu geni\u015f yorum, yasay\u0131 <strong>esnek ve uyarlanabilir<\/strong> k\u0131lar. Ayn\u0131 zamanda, yeni i\u015f modellerinin <strong>yasal \u00e7er\u00e7evenin d\u0131\u015f\u0131nda olu\u015fmamas\u0131n\u0131<\/strong> sa\u011flar. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-werbung-und-darstellung-im-wettbewerbsrecht\">Rekabet Hukukunda Reklam ve Sunum<\/h2>\n\n<p class=\"wp-block-paragraph\">Reklam, s\u00f6zl\u00fc veya yaz\u0131l\u0131 ifadelerle s\u0131n\u0131rl\u0131 de\u011fildir. Yasa, <strong>resimlerin, tasar\u0131mlar\u0131n ve etkinliklerin de hukuken ifade olarak i\u015flev g\u00f6rebilece\u011fini<\/strong> a\u00e7\u0131k\u00e7a belirtir. <\/p>\n\n<p class=\"wp-block-paragraph\">Bu \u015fu anlama gelir: \u015eirketler sadece <strong>reklamlar\u0131n\u0131n metnine dikkat etmekle kalmamal\u0131<\/strong>, ayn\u0131 zamanda verdikleri <strong>genel izlenime<\/strong> de dikkat etmelidir. Bir resim, somut bir iddia ile ayn\u0131 etkiye sahip olabilir. <\/p>\n\n<p class=\"wp-block-paragraph\">Burada \u00f6zellikle \u00f6nemli olan ilke: <strong>Ortalama t\u00fcketicinin izlenimi belirleyicidir<\/strong>. Yani bir \u015firketin ne ama\u00e7lad\u0131\u011f\u0131 de\u011fil, <strong>sunumun fiilen nas\u0131l anla\u015f\u0131ld\u0131\u011f\u0131<\/strong> \u00f6nemlidir. <\/p>\n\n<p class=\"wp-block-paragraph\">Tipik sorunlu alanlar \u015funlard\u0131r:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Mevcut olmayan \u00f6zellikleri \u00e7a\u011fr\u0131\u015ft\u0131ran <strong>\u00fcr\u00fcn resimleri<\/strong><\/li>\n\n\n\n<li>\u00d6nemli bilgileri gizleyen veya zay\u0131flatan <strong>reklam tasar\u0131mlar\u0131<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">K\u00fc\u00e7\u00fck eklemeler veya notlar bile otomatik olarak koruma sa\u011flamaz. E\u011fer <strong>kolayca g\u00f6zden ka\u00e7\u0131r\u0131l\u0131rlarsa<\/strong>, hukuki \u00f6nemlerini kaybederler. <\/p>\n\n<p class=\"wp-block-paragraph\">Sonu\u00e7: \u015eirketler reklamlar\u0131n\u0131 <strong>a\u00e7\u0131k, anla\u015f\u0131l\u0131r ve d\u00fcr\u00fcst g\u00f6r\u00fcnecek \u015fekilde<\/strong> tasarlamal\u0131d\u0131r. Ancak o zaman rekabet hukuku \u00e7er\u00e7evesinde kal\u0131rlar. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-bildliche-darstellung-als-rechtliche-aussagen\">Hukuki \u0130fadeler Olarak G\u00f6rsel Sunum<\/h3>\n\n<p class=\"wp-block-paragraph\">Rekabet hukukunda <strong>resimler ve g\u00f6rsel sunumlar sadece bir dekorasyon olarak de\u011fil<\/strong>, <strong>hukuki \u00f6nemi olan tam te\u015fekk\u00fcll\u00fc ifadeler<\/strong> olarak kabul edilir. Yasa, g\u00f6rsel bir sunumun, izleyicide belirli bir izlenim yaratt\u0131\u011f\u0131nda <strong>somut bir ifadenin yerini alabilece\u011fini<\/strong> a\u00e7\u0131k\u00e7a belirtir. <\/p>\n\n<p class=\"wp-block-paragraph\">Uygulamada bu \u015fu anlama gelir: Bir \u015firket, bir resim net bir mesaj verdi\u011finde <strong>hi\u00e7bir \u015fey s\u00f6ylemedi\u011fini iddia edemez<\/strong>. Her zaman belirleyici olan, <strong>ortalama t\u00fcketiciye hangi mesaj\u0131n ula\u015ft\u0131\u011f\u0131d\u0131r<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">\u00d6zellikle reklamc\u0131l\u0131kta bunun b\u00fcy\u00fck bir rol\u00fc vard\u0131r. Resimler genellikle kelimelerden daha h\u0131zl\u0131 ve daha g\u00fc\u00e7l\u00fc etki eder. Bu nedenle hukuk, <strong>sunum yoluyla ger\u00e7ekten kar\u015f\u0131lanmayan beklentilerin yarat\u0131l\u0131p yarat\u0131lmad\u0131\u011f\u0131n\u0131<\/strong> dikkatle inceler.  <\/p>\n\n<p class=\"wp-block-paragraph\">Tipik \u00f6rnekler:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Ger\u00e7ekte oldu\u011fundan daha iyi bir kaliteyi \u00e7a\u011fr\u0131\u015ft\u0131ran <strong>\u00fcr\u00fcn resimleri<\/strong><\/li>\n\n\n\n<li>\u00dcr\u00fcn\u00fcn sahip olmad\u0131\u011f\u0131 \u00f6zellikleri g\u00f6steren <strong>sembolik resimler<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Bu nedenle \u015firketler, sunumlar\u0131n\u0131n <strong>ger\u00e7ek\u00e7i ve anla\u015f\u0131l\u0131r kalmas\u0131n\u0131<\/strong> sa\u011flamal\u0131d\u0131r. Aksi takdirde, yan\u0131ltma su\u00e7lamas\u0131 h\u0131zla ortaya \u00e7\u0131kar. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-irrefuhrung-durch-gestaltung-und-gesamteindruck\">Tasar\u0131m ve Genel \u0130zlenim Yoluyla Yan\u0131ltma<\/h3>\n\n<p class=\"wp-block-paragraph\">Rekabet hukukunda her detay tek tek de\u011fil, her zaman <strong>bir reklam\u0131n veya sunumun genel izlenimi<\/strong> \u00f6nemlidir. \u0130\u015fte tam da burada s\u0131k\u00e7a bir risk yatar: G\u00f6r\u00fcn\u00fc\u015fte k\u00fc\u00e7\u00fck de\u011fi\u015fiklikler bile <strong>t\u00fcketiciler \u00fczerindeki izlenimi \u00f6nemli \u00f6l\u00e7\u00fcde etkileyebilir<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Yasa, \u015firketlerin <strong>gizli ipu\u00e7lar\u0131 veya dikkat \u00e7ekmeyen k\u0131s\u0131tlamalar<\/strong> yoluyla yan\u0131lt\u0131c\u0131 bir etkiyi gizlemesini \u00f6zellikle engeller. Sadece \u00f6zel dikkatle fark edilebilen bilgiler hukuki \u00f6nemini kaybeder. <\/p>\n\n<p class=\"wp-block-paragraph\">T\u00fcketiciler i\u00e7in bu koruma anlam\u0131na gelir. \u015eirketler i\u00e7in ise sorumluluk anlam\u0131na gelir: Tasar\u0131m <strong>a\u00e7\u0131k, \u015feffaf ve anla\u015f\u0131l\u0131r<\/strong> olmal\u0131d\u0131r. <\/p>\n\n<p class=\"wp-block-paragraph\">\u00d6nemli ilkeler \u015funlard\u0131r:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0130lk izlenim belirleyicidir<\/strong>, sonradan yap\u0131lan a\u00e7\u0131klama de\u011fil.<\/li>\n\n\n\n<li>Kolayca g\u00f6zden ka\u00e7\u0131r\u0131l\u0131rsa <strong>k\u00fc\u00e7\u00fck yaz\u0131lar yeterli de\u011fildir<\/strong>.<\/li>\n\n\n\n<li><strong>Reklam\u0131n t\u00fcm unsurlar\u0131 birlikte etki eder<\/strong>, izole olarak de\u011fil.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Bu kurallar, \u015firketlerin mesajlar\u0131n\u0131 <strong>d\u00fcr\u00fcst ve net bir \u015fekilde iletmek zorunda kalmas\u0131n\u0131<\/strong> sa\u011flar. Tasar\u0131m yoluyla aldatmaya \u00e7al\u0131\u015fanlar hukuki sonu\u00e7larla kar\u015f\u0131la\u015fma riski ta\u015f\u0131r. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-internationale-aspekte-des-wettbewerbsrechts\">Rekabet Hukukunun Uluslararas\u0131 Y\u00f6nleri<\/h2>\n\n<p class=\"wp-block-paragraph\">UWG, <strong>farkl\u0131 \u00fclkelerden \u015firketlerin birbirleriyle rekabet etti\u011fi<\/strong> durumlar\u0131 da dikkate al\u0131r. Bu ba\u011flamda yasa, <strong>yabanc\u0131 \u015firketlerin Avusturya&#8217;da hangi ko\u015fullar alt\u0131nda korundu\u011funu<\/strong> ve hangi uluslararas\u0131 anla\u015fmalar\u0131n ge\u00e7erli oldu\u011funu d\u00fczenler. <\/p>\n\n<p class=\"wp-block-paragraph\">Prensip olarak: Yabanc\u0131 \u015firketler, <strong>benzer haklar\u0131n Avusturyal\u0131 \u015firketler i\u00e7in de yurt d\u0131\u015f\u0131nda mevcut olmas\u0131<\/strong> durumunda korunur. Bu ilkeye <strong>kar\u015f\u0131l\u0131kl\u0131l\u0131k<\/strong> denir. <\/p>\n\n<p class=\"wp-block-paragraph\">Ancak pratikte bu kural\u0131n rol\u00fc genellikle daha azd\u0131r, \u00e7\u00fcnk\u00fc bir\u00e7ok devlet <strong>uluslararas\u0131 anla\u015fmalar ve AB d\u00fczenlemeleri<\/strong> arac\u0131l\u0131\u011f\u0131yla zaten benzer standartlar\u0131 uygulamaktad\u0131r.<\/p>\n\n<p class=\"wp-block-paragraph\">Tipik Durumlar:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>AB \u00fclkelerinden \u015firketler<\/strong> otomatik olarak e\u015fit muameleden yararlan\u0131r.<\/li>\n\n\n\n<li><strong>Uluslararas\u0131 anla\u015fmalar<\/strong>, \u00fclke s\u0131n\u0131rlar\u0131 \u00f6tesinde haklar\u0131 g\u00fcvence alt\u0131na al\u0131r.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Ek olarak, yasa s\u00f6zde bir <strong>misilleme hakk\u0131<\/strong> i\u00e7erir. Bu, devletin yurt d\u0131\u015f\u0131ndaki dezavantajlara tepki vermesine izin verir. Ancak pratikte bu ara\u00e7 neredeyse hi\u00e7 kullan\u0131lmaz.  <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201e Rekabet hukuku s\u0131n\u0131rda bitmez. Aksine, uluslararas\u0131 ba\u011flamda da adil rekabeti m\u00fcmk\u00fcn k\u0131lan bir \u00e7er\u00e7eve olu\u015fturur. \u201c<\/span>\n    <\/div>\n\n<h3 class=\"wp-block-heading\" id=\"h-schutz-von-auslandischen-unternehmen\">Yabanc\u0131 \u015eirketlerin Korunmas\u0131<\/h3>\n\n<p class=\"wp-block-paragraph\">UWG, <strong>yabanc\u0131 \u015firketlerin Avusturya&#8217;da hangi ko\u015fullar alt\u0131nda hukuki koruma alaca\u011f\u0131n\u0131<\/strong> a\u00e7\u0131k\u00e7a d\u00fczenler. Burada merkezi bir d\u00fc\u015f\u00fcnce \u00f6n plandad\u0131r: <strong>Sadece kar\u015f\u0131l\u0131kl\u0131l\u0131k durumunda e\u015fit muamele<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Ancak pratikte bu k\u0131s\u0131tlama genellikle k\u00fc\u00e7\u00fck bir rol oynar. Bir\u00e7ok devlet, <strong>uluslararas\u0131 anla\u015fmalar veya AB d\u00fczenlemeleri<\/strong> arac\u0131l\u0131\u011f\u0131yla zaten e\u015fit muamele taahh\u00fcd\u00fcnde bulunmu\u015ftur. <\/p>\n\n<p class=\"wp-block-paragraph\">\u00d6nemli referans noktalar\u0131:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>AB ve AEA \u015firketleri<\/strong>, Avusturyal\u0131 i\u015fletmelerle d\u00fczenli olarak ayn\u0131 korumay\u0131 al\u0131r.<\/li>\n\n\n\n<li><strong>Uluslararas\u0131 anla\u015fmalar<\/strong>, s\u0131n\u0131rlar \u00f6tesinde hukuki korumaya eri\u015fimi g\u00fcvence alt\u0131na al\u0131r.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u015eirketler i\u00e7in bu \u015fu anlama gelir: Uluslararas\u0131 alanda faaliyet g\u00f6sterenler <strong>sadece ulusal hukuka uymakla kalmamal\u0131<\/strong>, ayn\u0131 zamanda <strong>devletler aras\u0131ndaki kar\u015f\u0131l\u0131kl\u0131 koruma mekanizmalar\u0131n\u0131 da anlamal\u0131d\u0131r<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-gegenseitigkeit-und-internationale-abkommen\">Kar\u015f\u0131l\u0131kl\u0131l\u0131k ve Uluslararas\u0131 Anla\u015fmalar<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Kar\u015f\u0131l\u0131kl\u0131l\u0131k<\/strong> ilkesi, yabanc\u0131 \u015firketlerin korunmas\u0131n\u0131n temelini olu\u015fturur. Bu, devletlerin \u015firketlerini <strong>dezavantajl\u0131 duruma d\u00fc\u015f\u00fcrmemesini veya kay\u0131rmamas\u0131n\u0131<\/strong>, aksine dengeli bir sistemin olu\u015fmas\u0131n\u0131 sa\u011flar. <\/p>\n\n<p class=\"wp-block-paragraph\">Bu ilke, ger\u00e7ekte <strong>uluslararas\u0131 anla\u015fmalarla somutla\u015ft\u0131r\u0131l\u0131r<\/strong>. Bu t\u00fcr anla\u015fmalar, farkl\u0131 \u00fclkelerden \u015firketlerin <strong>e\u015fit muamele g\u00f6rmesini ve benzer haklara sahip olmas\u0131n\u0131<\/strong> belirler. <\/p>\n\n<p class=\"wp-block-paragraph\">S\u0131radan insanlar i\u00e7in bu \u015f\u00f6yle anla\u015f\u0131labilir: Devletler bir nevi koruma haklar\u0131n\u0131 &#8220;takas eder&#8221;. Yurt d\u0131\u015f\u0131nda faaliyet g\u00f6sterenler, <strong>kendi \u00fclkelerinin benzer haklar tan\u0131mas\u0131ndan<\/strong> faydalan\u0131r. <\/p>\n\n<p class=\"wp-block-paragraph\">Tipik etkiler:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>A\u00e7\u0131k kurallar ge\u00e7erli oldu\u011fu i\u00e7in <strong>yurt d\u0131\u015f\u0131nda hukuki g\u00fcvenlik<\/strong><\/li>\n\n\n\n<li>Reklam veya etiketlemede oldu\u011fu gibi <strong>ayr\u0131mc\u0131l\u0131\u011fa kar\u015f\u0131 koruma<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Bu mekanizmalar, uluslararas\u0131 ticareti \u00f6nemli \u00f6l\u00e7\u00fcde kolayla\u015ft\u0131r\u0131r. \u015eirketler, <strong>keyfi olarak daha k\u00f6t\u00fc duruma d\u00fc\u015f\u00fcr\u00fclmeyeceklerine<\/strong> g\u00fcvenebilirler. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-vergeltungsrecht-im-internationalen-handel\">Uluslararas\u0131 Ticarette Misilleme Hakk\u0131<\/h3>\n\n<p class=\"wp-block-paragraph\">Kar\u015f\u0131l\u0131kl\u0131l\u0131\u011f\u0131n yan\u0131 s\u0131ra UWG, \u00f6zel bir ara\u00e7 daha tan\u0131r: <strong>Misilleme hakk\u0131<\/strong>. Bu, Avusturya mallar\u0131n\u0131n yurt d\u0131\u015f\u0131nda <strong>di\u011fer \u00fclkelerden gelen \u00fcr\u00fcnlere g\u00f6re daha olumsuz muamele g\u00f6rmesi<\/strong> durumunda devreye girer. <\/p>\n\n<p class=\"wp-block-paragraph\">B\u00f6yle bir durumda, Avusturya h\u00fck\u00fcmeti bu dezavantaj\u0131 dengelemek i\u00e7in <strong>kar\u015f\u0131 \u00f6nlemler alabilir<\/strong>. Ama\u00e7, <strong>adil rekabet ko\u015fullar\u0131n\u0131 yeniden sa\u011flamakt\u0131r<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Ancak pratikte ge\u00e7erli olan \u015fudur: Bu arac\u0131n <strong>g\u00fcnl\u00fck hayatta neredeyse hi\u00e7bir \u00f6nemi yoktur<\/strong>. Modern ticari ili\u015fkiler bug\u00fcn a\u011f\u0131rl\u0131kl\u0131 olarak <strong>uluslararas\u0131 anla\u015fmalar ve AB d\u00fczenlemeleri<\/strong> ile d\u00fczenlenmektedir. <\/p>\n\n<p class=\"wp-block-paragraph\">Yine de d\u00fczenleme \u015funu g\u00f6steriyor:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Devlet, <strong>ekonomik dezavantajlar\u0131 dengelemek i\u00e7in<\/strong> aktif olarak m\u00fcdahale edebilir.<\/li>\n\n\n\n<li>\u015eirketler, <strong>yurt d\u0131\u015f\u0131ndaki haks\u0131z muameleye kar\u015f\u0131 dolayl\u0131 koruma<\/strong> al\u0131r.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Misilleme hakk\u0131 nadiren uygulansa da, yasan\u0131n temel fikrini a\u00e7\u0131k\u00e7a ortaya koymaktad\u0131r.<\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eRekabet sadece yurt i\u00e7inde de\u011fil, uluslararas\u0131 alanda da adil olmal\u0131d\u0131r.\u201c<\/span>\n    <\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-organisation-und-vollziehung-des-gesetzes\">Yasan\u0131n Organizasyonu ve Uygulanmas\u0131<\/h2>\n\n<p class=\"wp-block-paragraph\">Rekabet hukukunun sadece ka\u011f\u0131t \u00fczerinde kalmamas\u0131 i\u00e7in UWG, <strong>hangi devlet kurumlar\u0131n\u0131n uygulamadan sorumlu oldu\u011funu<\/strong> da d\u00fczenler. Birka\u00e7 bakanl\u0131k birlikte \u00e7al\u0131\u015farak, h\u00fck\u00fcmlerin <strong>tek tip olarak uygulanmas\u0131n\u0131 ve y\u00fcr\u00fcrl\u00fc\u011fe konulmas\u0131n\u0131<\/strong> sa\u011flar. <\/p>\n\n<p class=\"wp-block-paragraph\">\u015eirketler i\u00e7in bu \u015fu anlama gelir: Y\u00f6nlendirilebilecek <strong>a\u00e7\u0131k yetki alanlar\u0131<\/strong> vard\u0131r. Ayn\u0131 zamanda devlet, kararlar\u0131n <strong>koordineli ve uzmanl\u0131kla uyumlu bir \u015fekilde al\u0131nmas\u0131n\u0131<\/strong> sa\u011flar. <\/p>\n\n<p class=\"wp-block-paragraph\">\u00d6nemli bir nokta, y\u00f6netmeliklerdeki i\u015fbirli\u011fidir. Yeni d\u00fczenlemeler ortaya \u00e7\u0131kmadan \u00f6nce <strong>ilgili \u00e7\u0131kar gruplar\u0131n\u0131n dinlenmesi<\/strong> gerekir. B\u00f6ylece pratik deneyimler do\u011frudan yasa uygulamas\u0131na dahil edilir.  <\/p>\n\n<p class=\"wp-block-paragraph\">Temel y\u00f6nlere genel bak\u0131\u015f:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Birka\u00e7 bakanl\u0131k<\/strong>, konu alan\u0131na g\u00f6re sorumluluk ta\u015f\u0131r.<\/li>\n\n\n\n<li>Yeni kurallar olu\u015fturulmadan \u00f6nce <strong>\u00e7\u0131kar gruplar\u0131 dahil edilir<\/strong>.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Bu yap\u0131, yasan\u0131n <strong>izole de\u011fil, pratik odakl\u0131 bir \u015fekilde uygulanmas\u0131n\u0131<\/strong> sa\u011flar.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-einfluss-des-unionsrechts-auf-das-uwg\">Birlik Hukukunun UWG \u00dczerindeki Etkisi<\/h2>\n\n<p class=\"wp-block-paragraph\">Avusturya rekabet hukuku tek ba\u015f\u0131na de\u011fildir. \u00d6nemli \u00f6l\u00e7\u00fcde, ulusal hukuka aktar\u0131lan <strong>Avrupa direktiflerine<\/strong> dayanmaktad\u0131r. <\/p>\n\n<p class=\"wp-block-paragraph\">Bunun a\u00e7\u0131k bir avantaj\u0131 vard\u0131r: AB i\u00e7inde <strong>\u015firketler ve t\u00fcketiciler i\u00e7in benzer kurallar<\/strong> ge\u00e7erlidir. B\u00f6ylece <strong>tek tip rekabet ko\u015fullar\u0131na sahip ortak bir pazar<\/strong> olu\u015fur. <\/p>\n\n<p class=\"wp-block-paragraph\">\u015eirketler i\u00e7in bu somut olarak, sadece Avusturya d\u00fczenlemelerine uymak zorunda olmad\u0131klar\u0131 anlam\u0131na gelir. Ayn\u0131 zamanda bu kurallar\u0131n <strong>Avrupa y\u00f6nergelerini yans\u0131tt\u0131\u011f\u0131n\u0131<\/strong> ve buna g\u00f6re yorumland\u0131\u011f\u0131n\u0131 da dikkate almalar\u0131 gerekir. <\/p>\n\n<p class=\"wp-block-paragraph\">Tipik etkiler:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Reklam ve t\u00fcketici korumas\u0131 gibi konularda <strong>AB i\u00e7inde ayn\u0131 standartlar<\/strong><\/li>\n\n\n\n<li>Avrupa hukukuna g\u00f6re <strong>mahkemeler taraf\u0131ndan tek tip yorum<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Birlik hukuku b\u00f6ylece, \u00f6zellikle s\u0131n\u0131r \u00f6tesi i\u015flemlerde <strong>daha fazla netlik ve kar\u015f\u0131la\u015ft\u0131r\u0131labilirlik<\/strong> sa\u011flar.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-ihre-vorteile-mit-anwaltlicher-unterstutzung\">Avukatl\u0131k Deste\u011fiyle Avantajlar\u0131n\u0131z<\/h2>\n\n<p class=\"wp-block-paragraph\">Die <strong>Schlussbestimmungen der \u00a7\u00a7<\/strong> <strong>38\u201346<\/strong> <strong>UWG wirken auf den ersten Blick technisch<\/strong>, doch gerade hier entstehen in der Praxis h\u00e4ufig Unsicherheiten. Wer etwa mit <strong>internationalen Sachverhalten<\/strong>, <strong>Werbungsgestaltung<\/strong> oder <strong>branchenspezifischen Besonderheiten<\/strong> zu tun hat, st\u00f6\u00dft schnell an rechtliche Grenzen. Eine falsche Einsch\u00e4tzung kann dabei <strong>unn\u00f6tige Risiken oder sogar Wettbewerbsverst\u00f6\u00dfe<\/strong> ausl\u00f6sen.  <\/p>\n\n<p class=\"wp-block-paragraph\">Deneyimli bir avukat, <strong>yasan\u0131n kapsam\u0131n\u0131 do\u011fru anlaman\u0131z\u0131 ve g\u00fcvenle uygulaman\u0131z\u0131<\/strong> sa\u011flar. <strong>Hangi d\u00fczenlemelerin ger\u00e7ekten ilgili oldu\u011funu<\/strong> ve hangilerinin sadece tarihi nitelikte oldu\u011funu erken fark eder. B\u00f6ylece yanl\u0131\u015f kararlardan ka\u00e7\u0131n\u0131r ve hukuki olarak g\u00fcvende olursunuz.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Somut avantajlar\u0131n\u0131z:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Reklam, uluslararas\u0131 davalar veya \u00f6zel d\u00fczenlemeler gibi <strong>karma\u015f\u0131k \u00f6zel konularda hukuki g\u00fcvenlik<\/strong><\/li>\n\n\n\n<li>Uyar\u0131lar veya davalar ortaya \u00e7\u0131kmadan \u00f6nce <strong>risklerin erken tespiti<\/strong><\/li>\n\n\n\n<li>Rekabet gerekliliklerini hukuki olarak g\u00fcvenli ve ekonomik olarak anlaml\u0131 bir \u015fekilde nas\u0131l uygulayaca\u011f\u0131n\u0131za dair <strong>stratejik dan\u0131\u015fmanl\u0131k<\/strong><\/li>\n<\/ul>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eB\u00f6ylece sadece yasalara uygun hareket etmekle kalmaz, ayn\u0131 zamanda rekabet avantaj\u0131n\u0131z\u0131 da korursunuz.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u00dccretsiz ilk g\u00f6r\u00fc\u015fme\"><span class=\"mr-cta-link-normal\">\u015eimdi istedi\u011finiz tarihi se\u00e7in:<\/span><span class=\"mr-cta-link-bold\">\u00dccretsiz ilk g\u00f6r\u00fc\u015fme<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-haufig-gestellte-fragen-faq\">S\u0131k\u00e7a Sorulan Sorular \u2013 SSS<\/h2>\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-972c8b74 uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\\\/\\\/harlander-partner.eu\\\/tr\\\/rekabet-hukuku\\\/%c2%a7%c2%a7-38-46-uwg-son-hukumler\\\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"UWG \\u00a7\\u00a7 38 ila 46 neyi d\\u00fczenler?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"UWG \\u00a7\\u00a7 38 ila 46, rekabet hukukunun son h\\u00fck\\u00fcmlerini i\\u00e7erir. Yasan\\u0131n kimler i\\u00e7in ge\\u00e7erli oldu\\u011funu, nas\\u0131l uygulanaca\\u011f\\u0131n\\u0131 ve hangi organizasyonel kurallara uyulmas\\u0131 gerekti\\u011fini belirler. Burada daha \\u00e7ok somut ihlallerden ziyade hukuki \\u00e7er\\u00e7eve s\\u00f6z konusudur.  \"}},{\"@type\":\"Question\",\"name\":\"Kurallar \\u00e7ift\\u00e7iler veya k\\u00fc\\u00e7\\u00fck i\\u015fletmeler i\\u00e7in de ge\\u00e7erli mi?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Evet. Yasa, piyasada faaliyet g\\u00f6steren herkes i\\u00e7in ge\\u00e7erlidir. \\u00c7ift\\u00e7iler, do\\u011frudan pazarlamac\\u0131lar veya k\\u00fc\\u00e7\\u00fck i\\u015fletmeler de mal veya hizmet sunduklar\\u0131 anda rekabet hukuku kurallar\\u0131na uymak zorundad\\u0131r. \"}},{\"@type\":\"Question\",\"name\":\"Reklam s\\u00f6zs\\u00fcz de yasa d\\u0131\\u015f\\u0131 olabilir mi?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Evet. Resimler, tasar\\u0131mlar veya bir reklam\\u0131n genel tasar\\u0131m\\u0131 zaten hukuki bir ifade olu\\u015fturabilir. E\\u011fer bu durum yanl\\u0131\\u015f bir izlenim yarat\\u0131rsa, a\\u00e7\\u0131k ifadeler olmasa bile yan\\u0131ltma olarak kabul edilebilir. \"}},{\"@type\":\"Question\",\"name\":\"Reklamda genel izlenim neden bu kadar \\u00f6nemli?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yasa, bir reklam\\u0131n genel olarak nas\\u0131l etki etti\\u011fine odaklan\\u0131r. T\\u00fcketiciler i\\u00e7in ilk izlenim yan\\u0131lt\\u0131c\\u0131ysa, tek tek ipu\\u00e7lar\\u0131 veya k\\u00fc\\u00e7\\u00fck yaz\\u0131lar yard\\u0131mc\\u0131 olmaz. Her zaman belirleyici olan, izleyiciye fiilen neyin ula\\u015ft\\u0131\\u011f\\u0131d\\u0131r.  \"}},{\"@type\":\"Question\",\"name\":\"Yabanc\\u0131 \\u015firketler UWG taraf\\u0131ndan korunuyor mu?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Prensip olarak evet, ancak genellikle kar\\u015f\\u0131l\\u0131kl\\u0131l\\u0131k ko\\u015fuluyla. Ancak pratikte bunun pek bir \\u00f6nemi yoktur, \\u00e7\\u00fcnk\\u00fc bir\\u00e7ok devlet AB hukuku veya uluslararas\\u0131 anla\\u015fmalar arac\\u0131l\\u0131\\u011f\\u0131yla zaten e\\u015fit konumdad\\u0131r. \"}},{\"@type\":\"Question\",\"name\":\"Rekabet hukukunda kar\\u015f\\u0131l\\u0131kl\\u0131l\\u0131k ne anlama geliyor?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Kar\\u015f\\u0131l\\u0131kl\\u0131l\\u0131k, yabanc\\u0131 \\u015firketlerin ancak Avusturyal\\u0131 \\u015firketlerin ilgili yurt d\\u0131\\u015f\\u0131nda benzer haklara sahip olmas\\u0131 durumunda korunmas\\u0131 anlam\\u0131na gelir. B\\u00f6ylece devletler aras\\u0131nda adil bir denge olu\\u015fturulmas\\u0131 ama\\u00e7lan\\u0131r. \"}},{\"@type\":\"Question\",\"name\":\"AB hukukunun UWG'deki rol\\u00fc nedir?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"UWG, \\u00f6nemli Avrupa direktiflerini uygular. Bu nedenle, \\u00f6zellikle reklam, t\\u00fcketici korumas\\u0131 ve haks\\u0131z ticari uygulamalar gibi bir\\u00e7ok alanda AB i\\u00e7inde benzer kurallar ge\\u00e7erlidir. \"}},{\"@type\":\"Question\",\"name\":\"Son h\\u00fck\\u00fcmler pratikte ger\\u00e7ekten alakal\\u0131 m\\u0131?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Bir\\u00e7ok h\\u00fck\\u00fcm bug\\u00fcn \\u00f6zellikle a\\u00e7\\u0131klay\\u0131c\\u0131 veya tarihi niteliktedir. Ancak, yasan\\u0131n uygulama alan\\u0131n\\u0131 tan\\u0131mlad\\u0131klar\\u0131 ve \\u00f6zel durumlarda belirleyici olabilecekleri i\\u00e7in \\u00f6nemlidirler. \"}}]}<\/script><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-2772175d \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">UWG \u00a7\u00a7 38 ila 46 neyi d\u00fczenler?<\/span><\/div><div class=\"uagb-faq-content\"><p>UWG \u00a7\u00a7 38 ila 46, rekabet hukukunun son h\u00fck\u00fcmlerini i\u00e7erir. Yasan\u0131n kimler i\u00e7in ge\u00e7erli oldu\u011funu, nas\u0131l uygulanaca\u011f\u0131n\u0131 ve hangi organizasyonel kurallara uyulmas\u0131 gerekti\u011fini belirler. Burada daha \u00e7ok somut ihlallerden ziyade hukuki \u00e7er\u00e7eve s\u00f6z konusudur.  <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-08aeca94 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Kurallar \u00e7ift\u00e7iler veya k\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in de ge\u00e7erli mi?<\/span><\/div><div class=\"uagb-faq-content\"><p>Evet. Yasa, piyasada faaliyet g\u00f6steren herkes i\u00e7in ge\u00e7erlidir. \u00c7ift\u00e7iler, do\u011frudan pazarlamac\u0131lar veya k\u00fc\u00e7\u00fck i\u015fletmeler de mal veya hizmet sunduklar\u0131 anda rekabet hukuku kurallar\u0131na uymak zorundad\u0131r. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-a83b9743 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Reklam s\u00f6zs\u00fcz de yasa d\u0131\u015f\u0131 olabilir mi?<\/span><\/div><div class=\"uagb-faq-content\"><p>Evet. Resimler, tasar\u0131mlar veya bir reklam\u0131n genel tasar\u0131m\u0131 zaten hukuki bir ifade olu\u015fturabilir. E\u011fer bu durum yanl\u0131\u015f bir izlenim yarat\u0131rsa, a\u00e7\u0131k ifadeler olmasa bile yan\u0131ltma olarak kabul edilebilir. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-0d20ad91 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Reklamda genel izlenim neden bu kadar \u00f6nemli?<\/span><\/div><div class=\"uagb-faq-content\"><p>Yasa, bir reklam\u0131n genel olarak nas\u0131l etki etti\u011fine odaklan\u0131r. T\u00fcketiciler i\u00e7in ilk izlenim yan\u0131lt\u0131c\u0131ysa, tek tek ipu\u00e7lar\u0131 veya k\u00fc\u00e7\u00fck yaz\u0131lar yard\u0131mc\u0131 olmaz. Her zaman belirleyici olan, izleyiciye fiilen neyin ula\u015ft\u0131\u011f\u0131d\u0131r.  <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-5d06a429 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Yabanc\u0131 \u015firketler UWG taraf\u0131ndan korunuyor mu?<\/span><\/div><div class=\"uagb-faq-content\"><p>Prensip olarak evet, ancak genellikle kar\u015f\u0131l\u0131kl\u0131l\u0131k ko\u015fuluyla. Ancak pratikte bunun pek bir \u00f6nemi yoktur, \u00e7\u00fcnk\u00fc bir\u00e7ok devlet AB hukuku veya uluslararas\u0131 anla\u015fmalar arac\u0131l\u0131\u011f\u0131yla zaten e\u015fit konumdad\u0131r. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-ff19811e \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Rekabet hukukunda kar\u015f\u0131l\u0131kl\u0131l\u0131k ne anlama geliyor?<\/span><\/div><div class=\"uagb-faq-content\"><p>Kar\u015f\u0131l\u0131kl\u0131l\u0131k, yabanc\u0131 \u015firketlerin ancak Avusturyal\u0131 \u015firketlerin ilgili yurt d\u0131\u015f\u0131nda benzer haklara sahip olmas\u0131 durumunda korunmas\u0131 anlam\u0131na gelir. B\u00f6ylece devletler aras\u0131nda adil bir denge olu\u015fturulmas\u0131 ama\u00e7lan\u0131r. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-93cdb1cf \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">AB hukukunun UWG&#8217;deki rol\u00fc nedir?<\/span><\/div><div class=\"uagb-faq-content\"><p>UWG, \u00f6nemli Avrupa direktiflerini uygular. Bu nedenle, \u00f6zellikle reklam, t\u00fcketici korumas\u0131 ve haks\u0131z ticari uygulamalar gibi bir\u00e7ok alanda AB i\u00e7inde benzer kurallar ge\u00e7erlidir. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-af5d96ad \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Son h\u00fck\u00fcmler pratikte ger\u00e7ekten alakal\u0131 m\u0131?<\/span><\/div><div class=\"uagb-faq-content\"><p>Bir\u00e7ok h\u00fck\u00fcm bug\u00fcn \u00f6zellikle a\u00e7\u0131klay\u0131c\u0131 veya tarihi niteliktedir. Ancak, yasan\u0131n uygulama alan\u0131n\u0131 tan\u0131mlad\u0131klar\u0131 ve \u00f6zel durumlarda belirleyici olabilecekleri i\u00e7in \u00f6nemlidirler. <\/p><\/div><\/div><\/div><div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-972c8b74 uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><\/div><a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"\u00dccretsiz ilk g\u00f6r\u00fc\u015fme\"><span class=\"mr-cta-link-normal\">\u015eimdi istedi\u011finiz tarihi se\u00e7in:<\/span><span class=\"mr-cta-link-bold\">\u00dccretsiz ilk g\u00f6r\u00fc\u015fme<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"\u00a7\u00a7 38-46 UWG \u2013 Son H\u00fck\u00fcmler UWG \u00a7\u00a7 38\u201346&#8216;n\u0131n Son H\u00fck\u00fcmleri, Avusturya&#8217;daki haks\u0131z rekabet hukukunun nihai, tamamlay\u0131c\u0131 ve organizasyonel \u00e7er\u00e7eve ko\u015fullar\u0131n\u0131 d\u00fczenler. Bunlar, tipik rekabet ihlallerini tan\u0131mlamadan, yasan\u0131n ne kadar &#8230;","protected":false},"author":1,"featured_media":159996,"parent":41097,"menu_order":58,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[770],"tags":[],"class_list":["post-159994","page","type-page","status-publish","has-post-thumbnail","hentry","category-rekabet-hukuku"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7\u00a738-46-UWG.webp",2048,1152,false],"thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7\u00a738-46-UWG-100x100.webp",100,100,true],"medium":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7\u00a738-46-UWG-800x450.webp",800,450,true],"medium_large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7\u00a738-46-UWG.webp",2048,1152,false],"large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7\u00a738-46-UWG-1920x1080.webp",1920,1080,true],"1536x1536":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7\u00a738-46-UWG-1536x864.webp",1536,864,true],"2048x2048":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7\u00a738-46-UWG.webp",2048,1152,false],"336x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7\u00a738-46-UWG-336x189.webp",336,189,true],"352x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7\u00a738-46-UWG-352x198.webp",352,198,true],"woocommerce_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7\u00a738-46-UWG-300x300.webp",300,300,true],"woocommerce_single":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7\u00a738-46-UWG-600x338.webp",600,338,true],"woocommerce_gallery_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7\u00a738-46-UWG-100x100.webp",100,100,true],"yarpp-thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7\u00a738-46-UWG-120x120.webp",120,120,true]},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/tr\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"\u00a7\u00a7 38-46 UWG \u2013 Son H\u00fck\u00fcmler UWG \u00a7\u00a7 38\u201346&#8216;n\u0131n Son H\u00fck\u00fcmleri, Avusturya&#8217;daki haks\u0131z rekabet hukukunun nihai, tamamlay\u0131c\u0131 ve organizasyonel \u00e7er\u00e7eve ko\u015fullar\u0131n\u0131 d\u00fczenler. Bunlar, tipik rekabet ihlallerini tan\u0131mlamadan, yasan\u0131n ne kadar ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/pages\/159994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/comments?post=159994"}],"version-history":[{"count":2,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/pages\/159994\/revisions"}],"predecessor-version":[{"id":160011,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/pages\/159994\/revisions\/160011"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/pages\/41097"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/media\/159996"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/media?parent=159994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/categories?post=159994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/tr\/wp-json\/wp\/v2\/tags?post=159994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}