{"id":61828,"date":"2020-08-02T20:01:10","date_gmt":"2020-08-02T18:01:10","guid":{"rendered":"https:\/\/harlander-partner.eu\/varumarkesratt\/bildvarumarke\/"},"modified":"2025-11-26T02:13:39","modified_gmt":"2025-11-26T01:13:39","slug":"bildvarumarke","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/sv\/varumarkesratt\/bildvarumarke\/","title":{"rendered":"Bildvarum\u00e4rke"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Bildvarum\u00e4rke<\/h2><ul><li><a href=\"#h-was-ist-eine-bildmarke\" data-level=\"2\">Vad \u00e4r ett bildvarum\u00e4rke?<\/a><\/li><li><a href=\"#h-anpassungen-an-den-zeitgeist\" data-level=\"2\">Anpassningar till tidsandan<\/a><\/li><li><a href=\"#h-abgrenzung-zu-anderen-markenarten\" data-level=\"2\">Avgr\u00e4nsning fr\u00e5n andra varum\u00e4rkestyper<\/a><\/li><li><a href=\"#h-andere-markenarten\" data-level=\"2\">Andra varum\u00e4rkestyper<\/a><\/li><li><a href=\"#h-kosten-einer-bildmarke\" data-level=\"2\">Kostnad f\u00f6r ett bildvarum\u00e4rke<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Kostnadsfri inledande r\u00e5dgivning\"><span class=\"mr-cta-link-normal\">V\u00e4lj \u00f6nskat datum nu:<\/span><span class=\"mr-cta-link-bold\">Kostnadsfri inledande r\u00e5dgivning<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-was-ist-eine-bildmarke\">Vad \u00e4r ett bildvarum\u00e4rke?<\/h2>\n\n<p class=\"wp-block-paragraph\">Ett <strong>bildvarum\u00e4rke<\/strong> best\u00e5r av tv\u00e5dimensionella grafiska och bildm\u00e4ssiga representationer. Ett <strong>bildvarum\u00e4rke<\/strong> inneh\u00e5ller inga element fr\u00e5n ett ordvarum\u00e4rke, allts\u00e5 inga latinska bokst\u00e4ver, inga siffror och inga skiljetecken eller specialtecken som \u00e4r till\u00e5tna f\u00f6r ett ordvarum\u00e4rke. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eDer Hauptanwendungsfall f\u00fcr reine Bildmarken sind rein grafische Logos. Aber auch Fotos oder Teile von Fotos k\u00f6nnten als Bildmarke gesch\u00fctzt werden.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Kostnadsfri inledande r\u00e5dgivning\"><span class=\"mr-cta-link-normal\">V\u00e4lj \u00f6nskat datum nu:<\/span><span class=\"mr-cta-link-bold\">Kostnadsfri inledande r\u00e5dgivning<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-anpassungen-an-den-zeitgeist\">Anpassningar till tidsandan<\/h2>\n\n<p class=\"wp-block-paragraph\">Problem kan uppst\u00e5 \u2013 som med alla <a href=\"https:\/\/harlander-partner.eu\/sv\/varumarkesratt\/\">varum\u00e4rkestyper<\/a> \u2013 vid senare \u00e4ndringar. S\u00e4rskilt logotyper anpassas g\u00e4rna grafiskt till den aktuella tidsandan med tiden. S\u00e5 l\u00e4nge den grafiska relanseringen bara \u00e4r m\u00e5ttlig, allts\u00e5 logotypen vid f\u00f6rsta anblicken \u00e4r igenk\u00e4nnbar som en liten mutation av den ursprungliga logotypen, omfattar skyddet f\u00f6r den ursprungliga logotypen \u00e4ven mutationen.  <\/p>\n\n<p class=\"wp-block-paragraph\">Om utformningen av den nya logotypen avviker f\u00f6r mycket fr\u00e5n utformningen av den skyddade logotypen, m\u00e5ste dock ett nytt varum\u00e4rke registreras. Detta kan vara juridiskt mycket problematiskt om liknande varum\u00e4rken har registrerats under tiden. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-abgrenzung-zu-anderen-markenarten\">Avgr\u00e4nsning fr\u00e5n andra varum\u00e4rkestyper<\/h2>\n\n<p class=\"wp-block-paragraph\">Bildvarum\u00e4rket \u00e4r n\u00e4ra besl\u00e4ktat med andra <a href=\"https:\/\/harlander-partner.eu\/sv\/varumarkesratt\/varumarkestyper\/\">varum\u00e4rkesformer<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Bildvarum\u00e4rken som inneh\u00e5ller element fr\u00e5n ett ordvarum\u00e4rke, allts\u00e5 bokst\u00e4ver, siffror eller skiljetecken och specialtecken som \u00e4r till\u00e5tna f\u00f6r ett ordvarum\u00e4rke, m\u00e5ste anm\u00e4las som ett <a href=\"https:\/\/harlander-partner.eu\/sv\/varumarkesratt\/ordbildmarke\/\">ord-bild-varum\u00e4rke<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Om inte en tv\u00e5dimensionell, utan en tredimensionell form ska skyddas, m\u00e5ste ett formvarum\u00e4rke (3D-varum\u00e4rke) anm\u00e4las.<\/p>\n\n<p class=\"wp-block-paragraph\">Enbart konturl\u00f6sa f\u00e4rger m\u00e5ste anm\u00e4las som <a href=\"https:\/\/harlander-partner.eu\/sv\/varumarkesratt\/fargmarke\/\">f\u00e4rgvarum\u00e4rken<\/a>.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Kostnadsfri inledande r\u00e5dgivning\"><span class=\"mr-cta-link-normal\">V\u00e4lj \u00f6nskat datum nu:<\/span><span class=\"mr-cta-link-bold\">Kostnadsfri inledande r\u00e5dgivning<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-andere-markenarten\">Andra varum\u00e4rkestyper<\/h2>\n\n<p class=\"linkboxes wp-block-paragraph\"><a href=\"https:\/\/marketingrecht.eu\/wortmarke\/\">Ordm\u00e4rken<\/a> <a href=\"https:\/\/marketingrecht.eu\/bildmarke\/\">Figurm\u00e4rken<\/a> <a href=\"https:\/\/marketingrecht.eu\/wort-bild-marke\/\">Ord- och figurm\u00e4rken<\/a> <a href=\"https:\/\/marketingrecht.eu\/farbmarke\/\">F\u00e4rgm\u00e4rken<\/a> <a href=\"https:\/\/marketingrecht.eu\/3d-marken\/\">3D-m\u00e4rken\/Formm\u00e4rken<\/a> <a href=\"https:\/\/marketingrecht.eu\/positionsmarke\/\">Positionsm\u00e4rken<\/a> <a href=\"https:\/\/marketingrecht.eu\/mustermarke\/\">M\u00f6nsterm\u00e4rken<\/a> <a href=\"https:\/\/marketingrecht.eu\/klangmarke-hoermarke\/\">Ljudm\u00e4rken<\/a> <a href=\"https:\/\/marketingrecht.eu\/kennfadenmarke\/\">Kennfadenmarken<\/a> <a href=\"https:\/\/marketingrecht.eu\/hologrammmarke\/\">Hologramm\u00e4rken<\/a> <a href=\"https:\/\/marketingrecht.eu\/bewegungsmarke\/\">R\u00f6relsem\u00e4rken<\/a> <a href=\"https:\/\/marketingrecht.eu\/multimediamarken\/\">Multimediam\u00e4rken<\/a> <a href=\"https:\/\/marketingrecht.eu\/sonstige-marken\/\">\u00d6vriga varum\u00e4rken<\/a><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kosten-einer-bildmarke\">Kostnad f\u00f6r ett bildvarum\u00e4rke<\/h2>\n\n<p class=\"wp-block-paragraph\">Vill du anm\u00e4la ett bildvarum\u00e4rke? D\u00e5 har du kommit r\u00e4tt! <\/p>\n\n<p class=\"wp-block-paragraph\">En \u00f6versikt \u00f6ver kostnaderna och avgifterna hittar du i v\u00e5ra <a href=\"https:\/\/harlander-partner.eu\/sv\/varumarkesratt\/varumarkesskyddspaket\/\">varum\u00e4rkesskyddspaket<\/a> med fasta priser.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Kostnadsfri inledande r\u00e5dgivning\"><span class=\"mr-cta-link-normal\">V\u00e4lj \u00f6nskat datum nu:<\/span><span class=\"mr-cta-link-bold\">Kostnadsfri inledande r\u00e5dgivning<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"Vad \u00e4r ett bildvarum\u00e4rke? Ett bildvarum\u00e4rke best\u00e5r av tv\u00e5dimensionella grafiska och bildm\u00e4ssiga representationer. Ett bildvarum\u00e4rke inneh\u00e5ller inga element fr\u00e5n ett ordvarum\u00e4rke, allts\u00e5 inga latinska bokst\u00e4ver, inga siffror och inga skiljetecken &#8230;","protected":false},"author":1,"featured_media":0,"parent":57783,"menu_order":82,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[1124],"tags":[],"class_list":["post-61828","page","type-page","status-publish","hentry","category-varumaerkesraett"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/sv\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Vad \u00e4r ett bildvarum\u00e4rke? Ett bildvarum\u00e4rke best\u00e5r av tv\u00e5dimensionella grafiska och bildm\u00e4ssiga representationer. Ett bildvarum\u00e4rke inneh\u00e5ller inga element fr\u00e5n ett ordvarum\u00e4rke, allts\u00e5 inga latinska bokst\u00e4ver, inga siffror och inga skiljetecken ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/pages\/61828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/comments?post=61828"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/pages\/61828\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/pages\/57783"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/media?parent=61828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/categories?post=61828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/tags?post=61828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}