{"id":60464,"date":"2019-12-10T15:05:46","date_gmt":"2019-12-10T14:05:46","guid":{"rendered":"https:\/\/harlander-partner.eu\/konkurrensratt\/reklam-och-politiker\/"},"modified":"2025-11-26T01:44:39","modified_gmt":"2025-11-26T00:44:39","slug":"reklam-och-politiker","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/sv\/konkurrensratt\/reklam-och-politiker\/","title":{"rendered":"Reklam och politiker"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Reklam f\u00f6r politiker och partier f\u00e5r endast publiceras inom en lagstadgad ram. Denna lagstadgade ram fastst\u00e4lls i Medien-Transparenzgesetz. Exempelvis m\u00e5ste annonser fr\u00e5n den offentliga sektorn vara rent informativa och f\u00e5r inte \u00f6verskrida det absolut n\u00f6dv\u00e4ndiga omf\u00e5nget.  <\/p>\n\n<p class=\"wp-block-paragraph\">Det \u00e4r Medien-Transparenzgesetz som g\u00f6r att s\u00e4rskilt statliga myndigheter m\u00e5ste redovisa reklaminvesteringar sanningsenligt. Vid brott mot offentligg\u00f6randeskyldigheten eller felaktig rapportering kan b\u00f6ter p\u00e5 upp till 20 000,00 euro utd\u00f6mas.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kopfwerbeverbot-fur-politiker\">&#8221;Kopfwerbeverbot&#8221; f\u00f6r politiker<\/h2>\n\n<p class=\"wp-block-paragraph\">Det s\u00e5 kallade &#8221;Kopfwerbeverbot&#8221; f\u00f6r politiker inneb\u00e4r att den offentliga sektorn inte f\u00e5r bedriva n\u00e5gon form av imagev\u00e5rd genom reklam. Den offentliga sektorn f\u00e5r endast anv\u00e4nda reklam f\u00f6r saklig information. Dessutom m\u00e5ste annonser vara tydligt markerade som s\u00e5dana.  <\/p>\n\n<p class=\"wp-block-paragraph\">Dessutom f\u00e5r publikationer fr\u00e5n offentliga myndigheter endast behandla s\u00e5dana uppgifter som h\u00f6r till den juridiska personens ansvarsomr\u00e5de. Till\u00e5tna publikationer \u00e4r exempelvis: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>lagbest\u00e4mmelser,<\/li>\n\n\n\n<li>den juridiska personens serviceerbjudanden och<\/li>\n\n\n\n<li>information som \u00e4r av allm\u00e4nt intresse.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Egenreklam f\u00f6r regeringsmedlemmar eller f\u00f6retr\u00e4dare f\u00f6r offentliga institutioner via annonser \u00e4r allts\u00e5 f\u00f6rbjuden.<\/p>\n","protected":false},"excerpt":{"rendered":"Reklam f\u00f6r politiker och partier f\u00e5r endast publiceras inom en lagstadgad ram. Denna lagstadgade ram fastst\u00e4lls i Medien-Transparenzgesetz. Exempelvis m\u00e5ste annonser fr\u00e5n den offentliga sektorn vara rent informativa och f\u00e5r &#8230;","protected":false},"author":1,"featured_media":0,"parent":57933,"menu_order":34,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[1286],"tags":[],"class_list":["post-60464","page","type-page","status-publish","hentry","category-konkurrensraett"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/sv\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Reklam f\u00f6r politiker och partier f\u00e5r endast publiceras inom en lagstadgad ram. Denna lagstadgade ram fastst\u00e4lls i Medien-Transparenzgesetz. Exempelvis m\u00e5ste annonser fr\u00e5n den offentliga sektorn vara rent informativa och f\u00e5r ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/pages\/60464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/comments?post=60464"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/pages\/60464\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/pages\/57933"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/media?parent=60464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/categories?post=60464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/tags?post=60464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}