{"id":60125,"date":"2019-11-29T14:33:11","date_gmt":"2019-11-29T13:33:11","guid":{"rendered":"https:\/\/harlander-partner.eu\/konkurrensratt\/vad-du-maste-vara-uppmarksam-pa-juridiskt-sett-nar-det-galler-reklam\/"},"modified":"2025-11-26T01:34:50","modified_gmt":"2025-11-26T00:34:50","slug":"vad-du-maste-vara-uppmarksam-pa-juridiskt-sett-nar-det-galler-reklam","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/sv\/konkurrensratt\/vad-du-maste-vara-uppmarksam-pa-juridiskt-sett-nar-det-galler-reklam\/","title":{"rendered":"Vad du m\u00e5ste vara uppm\u00e4rksam p\u00e5 juridiskt sett n\u00e4r det g\u00e4ller reklam"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Reklam ska informera kunden om produkter och nyheter och motivera dem att k\u00f6pa. M\u00e5nga bryr sig dagligen om de b\u00e4sta strategierna f\u00f6r att reklamen ska leda till \u00f6nskad framg\u00e5ng. Man f\u00e5r inte gl\u00f6mma att det ocks\u00e5 finns ett antal juridiska aspekter att beakta.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-werberecht-ist-eine-querschnittsmaterie\">Reklamr\u00e4tt \u00e4r ett tv\u00e4rsnittsomr\u00e5de<\/h2>\n\n<p class=\"wp-block-paragraph\">&#8221;Reklamr\u00e4tten&#8221; har sin grund i olika r\u00e4ttsk\u00e4llor. De viktigaste \u00e4r upphovsr\u00e4tten, konkurrensr\u00e4tten och varum\u00e4rkesr\u00e4tten. Inte nog med det \u2013 det finns ocks\u00e5 reklamspecifika begr\u00e4nsningar, s\u00e5som person- eller yrkesspecifika, produkt- eller mediespecifika begr\u00e4nsningar.  <\/p>\n\n<p class=\"wp-block-paragraph\">I v\u00e5r serie &#8221;Vad du m\u00e5ste vara uppm\u00e4rksam p\u00e5 juridiskt sett n\u00e4r det g\u00e4ller reklam&#8221; f\u00f6rklarar vi varje dag en aspekt av detta omfattande och sp\u00e4nnande \u00e4mne i en kort artikel.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>L\u00e4s \u00e4ven: <\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/sv\/konkurrensratt\/reklam-och-upphovsratt\/\">&#8221;Reklam och upphovsr\u00e4tt&#8221;<\/a><\/strong> <\/li>\n\n\n\n<li> <strong>&#8221;Reklam och konkurrensr\u00e4tt&#8221; <\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/sv\/varumarkesratt\/\">&#8221;Reklam och varum\u00e4rkesr\u00e4tt&#8221;<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/sv\/konkurrensratt\/person-och-yrkesrelaterade-reklamrestriktioner\/\">&#8221;Person- och yrkesrelaterade reklamrestriktioner<\/a><\/strong>&#8221;<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/sv\/konkurrensratt\/reklambegransningar-for-utvalda-fria-yrken\/\">&#8221;Reklambegr\u00e4nsningar f\u00f6r utvalda fria yrken&#8221;<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/sv\/konkurrensratt\/reklam-och-minderariga\/\">&#8221;Reklam och minder\u00e5riga&#8221;<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/sv\/konkurrensratt\/reklam-och-politiker\/\">&#8221;Reklam och politiker&#8221;<\/a><\/strong><\/li>\n\n\n\n<li> <strong><a href=\"https:\/\/harlander-partner.eu\/sv\/konkurrensratt\/radioreklam\/\">&#8221;Radio-reklam&#8221;<\/a><\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/harlander-partner.eu\/sv\/konkurrensratt\/direktmarknadsforing\/\">&#8221;<strong>Reklam och direktmarknadsf\u00f6ring&#8221;<\/strong><\/a><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/sv\/konkurrensratt\/online-reklam\/\">  &#8221;Online-reklam&#8221;<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/sv\/konkurrensratt\/reklambegransningar-och-forbud-for-lakemedel\/\">&#8221;Reklambegr\u00e4nsningar och -f\u00f6rbud f\u00f6r l\u00e4kemedel&#8221;<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/sv\/konkurrensratt\/reklambegransningar-och-forbud-for-medicintekniska-produkter\/\">&#8221;Reklambegr\u00e4nsningar och -f\u00f6rbud f\u00f6r medicintekniska produkter&#8221;<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/sv\/konkurrensratt\/reklam-och-alkoholhaltiga-drycker\/\">&#8221;Reklam och alkoholhaltiga drycker&#8221;<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/sv\/konkurrensratt\/reklam-for-spadbarnsmat\/\">&#8221;Reklam f\u00f6r modersmj\u00f6lksers\u00e4ttning&#8221;<\/a><\/strong><\/li>\n\n\n\n<li> <strong><a href=\"https:\/\/harlander-partner.eu\/sv\/konkurrensratt\/reklambegransningar-och-forbud-for-tobaksprodukter\/\">&#8221;Reklambegr\u00e4nsningar och -f\u00f6rbud f\u00f6r tobaksprodukter&#8221;<\/a><\/strong> <\/li>\n\n\n\n<li> <strong><a href=\"https:\/\/harlander-partner.eu\/sv\/konkurrensratt\/reklam-for-motorfordon\/\">&#8221;Reklam f\u00f6r motorfordon&#8221;<\/a><\/strong> <\/li>\n\n\n\n<li> <strong><a href=\"https:\/\/harlander-partner.eu\/sv\/konkurrensratt\/reklam-for-hasardspel\/\">&#8221;Spel och reklam&#8221;<\/a><\/strong> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Reklam ska informera kunden om produkter och nyheter och motivera dem att k\u00f6pa. M\u00e5nga bryr sig dagligen om de b\u00e4sta strategierna f\u00f6r att reklamen ska leda till \u00f6nskad framg\u00e5ng. Man &#8230;","protected":false},"author":1,"featured_media":0,"parent":57933,"menu_order":34,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[1286],"tags":[],"class_list":["post-60125","page","type-page","status-publish","hentry","category-konkurrensraett"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/sv\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Reklam ska informera kunden om produkter och nyheter och motivera dem att k\u00f6pa. M\u00e5nga bryr sig dagligen om de b\u00e4sta strategierna f\u00f6r att reklamen ska leda till \u00f6nskad framg\u00e5ng. Man ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/pages\/60125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/comments?post=60125"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/pages\/60125\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/pages\/57933"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/media?parent=60125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/categories?post=60125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/tags?post=60125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}