{"id":59548,"date":"2019-05-12T09:56:54","date_gmt":"2019-05-12T07:56:54","guid":{"rendered":"https:\/\/harlander-partner.eu\/varumarkesratt\/varumarkestyper\/"},"modified":"2025-11-26T01:18:39","modified_gmt":"2025-11-26T00:18:39","slug":"varumarkestyper","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/sv\/varumarkesratt\/varumarkestyper\/","title":{"rendered":"Varum\u00e4rkestyper"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Varum\u00e4rkestyper<\/h2><ul><li><a href=\"#h-alle-markenarten\" data-level=\"2\">Alla varum\u00e4rkestyper<\/a><\/li><li><a href=\"#h-abgrenzung-der-markenarten\" data-level=\"2\">Avgr\u00e4nsning av varum\u00e4rkestyper<\/a><\/li><li><a href=\"#h-auswahl-der-idealen-markenart\" data-level=\"2\">Val av den idealiska varum\u00e4rkestypen<\/a><\/li><li><a href=\"#h-kosten-einer-marke\" data-level=\"2\">Kostnad f\u00f6r ett varum\u00e4rke<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Kostnadsfri inledande r\u00e5dgivning\"><span class=\"mr-cta-link-normal\">V\u00e4lj \u00f6nskat datum nu:<\/span><span class=\"mr-cta-link-bold\">Kostnadsfri inledande r\u00e5dgivning<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-alle-markenarten\">Alla varum\u00e4rkestyper<\/h2>\n\n<p class=\"wp-block-paragraph\">F\u00f6r att <a href=\"https:\/\/harlander-partner.eu\/sv\/varumarkesratt\/\">skydda ett varum\u00e4rke<\/a> finns det ett flertal varum\u00e4rkestyper tillg\u00e4ngliga. De vanligast skyddade varum\u00e4rkesformerna \u00e4r ordm\u00e4rket och ord- och figurm\u00e4rket. <\/p>\n\n<p class=\"linkboxes wp-block-paragraph\"><a href=\"https:\/\/marketingrecht.eu\/wortmarke\/\">Ordm\u00e4rken<\/a> <a href=\"https:\/\/marketingrecht.eu\/bildmarke\/\">Figurm\u00e4rken<\/a> <a href=\"https:\/\/marketingrecht.eu\/wort-bild-marke\/\">Ord- och figurm\u00e4rken<\/a> <a href=\"https:\/\/marketingrecht.eu\/farbmarke\/\">F\u00e4rgm\u00e4rken<\/a> <a href=\"https:\/\/marketingrecht.eu\/3d-marken\/\">3D-m\u00e4rken\/Formm\u00e4rken<\/a> <a href=\"https:\/\/marketingrecht.eu\/positionsmarke\/\">Positionsm\u00e4rken<\/a> <a href=\"https:\/\/marketingrecht.eu\/mustermarke\/\">M\u00f6nsterm\u00e4rken<\/a> <a href=\"https:\/\/marketingrecht.eu\/klangmarke-hoermarke\/\">Ljudm\u00e4rken<\/a> <a href=\"https:\/\/marketingrecht.eu\/kennfadenmarke\/\">Kennfadenmarken<\/a> <a href=\"https:\/\/marketingrecht.eu\/hologrammmarke\/\">Hologramm\u00e4rken<\/a> <a href=\"https:\/\/marketingrecht.eu\/bewegungsmarke\/\">R\u00f6relsem\u00e4rken<\/a> <a href=\"https:\/\/marketingrecht.eu\/multimediamarken\/\">Multimediam\u00e4rken<\/a> <a href=\"https:\/\/marketingrecht.eu\/sonstige-marken\/\">\u00d6vriga varum\u00e4rken<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Doftm\u00e4rken<\/strong> eller <strong>smakm\u00e4rken<\/strong> kan hittills inte skyddas i varum\u00e4rkesregistret p\u00e5 grund av bristande tydlighet i representationen.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Kostnadsfri inledande r\u00e5dgivning\"><span class=\"mr-cta-link-normal\">V\u00e4lj \u00f6nskat datum nu:<\/span><span class=\"mr-cta-link-bold\">Kostnadsfri inledande r\u00e5dgivning<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-abgrenzung-der-markenarten\">Avgr\u00e4nsning av varum\u00e4rkestyper<\/h2>\n\n<p class=\"wp-block-paragraph\">I grunden \u00e4r f\u00f6rh\u00e5llandet mellan de enskilda varum\u00e4rkestyperna flytande. F\u00f6r de flesta varum\u00e4rkesr\u00e4ttsliga fr\u00e5gest\u00e4llningar \u00e4r det inte den valda varum\u00e4rkestypen, utan bara s\u00e4ttet p\u00e5 vilket varum\u00e4rket uppfattas som \u00e4r relevant. <\/p>\n\n<p class=\"wp-block-paragraph\">Ett mycket distinkt logo f\u00f6r en chokladtillverkare, som \u00e4r f\u00f6rsedd med ordet &#8221;Schokolade&#8221; (choklad) \u2013 som i detta sammanhang inte \u00e4r det minsta distinkt \u2013 \u00e4r rent formellt ett ord- och figurm\u00e4rke. D\u00e4rf\u00f6r erh\u00e5lls skydd endast f\u00f6r bilddelen. I detta fall vore det d\u00e4rf\u00f6r mer meningsfullt att endast skydda logotypen som ett figurm\u00e4rke.  <\/p>\n\n<p class=\"wp-block-paragraph\">Registreringen av ett rent f\u00e4rgvarum\u00e4rke \u00e4r f\u00f6renat med h\u00f6ga hinder. Den som s\u00e4ljer choklad i enf\u00e4rgad f\u00f6rpackning kan endast registrera f\u00e4rgen som ett varum\u00e4rke om han \u00e4r lika k\u00e4nd som Milka. Startups har d\u00e4rf\u00f6r ingen chans att erh\u00e5lla ett f\u00e4rgvarum\u00e4rke. F\u00e4rgade element med konturer st\u00e5r d\u00e4remot \u00f6ppna f\u00f6r alla som figurm\u00e4rke.   <\/p>\n\n<p class=\"wp-block-paragraph\">Positionsm\u00e4rken \u00e4r (p\u00e5 grund av den grafiska representationen) alltid \u00e4ven figurm\u00e4rken. Omv\u00e4nt kan ett figurm\u00e4rke ocks\u00e5 vara ett positionsm\u00e4rke. <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Kostnadsfri inledande r\u00e5dgivning\"><span class=\"mr-cta-link-normal\">V\u00e4lj \u00f6nskat datum nu:<\/span><span class=\"mr-cta-link-bold\">Kostnadsfri inledande r\u00e5dgivning<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-auswahl-der-idealen-markenart\">Val av den idealiska varum\u00e4rkestypen<\/h2>\n\n<p class=\"wp-block-paragraph\">Valet av den idealiska varum\u00e4rkesformen \u00e4r en viktig fokuspunkt inom ramen f\u00f6r juridisk r\u00e5dgivning f\u00f6re en varum\u00e4rkesans\u00f6kan. Aspekter som den avsedda anv\u00e4ndningen, marknadsf\u00f6ringsstrategin och sist men inte minst den tillg\u00e4ngliga budgeten \u00e4r viktiga beslutsfaktorer. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kosten-einer-marke\">Kostnad f\u00f6r ett varum\u00e4rke<\/h2>\n\n<p class=\"wp-block-paragraph\">Vill du ans\u00f6ka om ett varum\u00e4rke? D\u00e5 har du kommit r\u00e4tt! <\/p>\n\n<p class=\"wp-block-paragraph\">En \u00f6versikt \u00f6ver kostnader och avgifter hittar du i v\u00e5ra <a href=\"https:\/\/harlander-partner.eu\/sv\/varumarkesratt\/varumarkesskyddspaket\/\">varum\u00e4rkesskyddspaket<\/a> med fasta priser.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Kostnadsfri inledande r\u00e5dgivning\"><span class=\"mr-cta-link-normal\">V\u00e4lj \u00f6nskat datum nu:<\/span><span class=\"mr-cta-link-bold\">Kostnadsfri inledande r\u00e5dgivning<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"Alla varum\u00e4rkestyper F\u00f6r att skydda ett varum\u00e4rke finns det ett flertal varum\u00e4rkestyper tillg\u00e4ngliga. De vanligast skyddade varum\u00e4rkesformerna \u00e4r ordm\u00e4rket och ord- och figurm\u00e4rket. Doftm\u00e4rken eller smakm\u00e4rken kan hittills inte skyddas &#8230;","protected":false},"author":1,"featured_media":0,"parent":57783,"menu_order":78,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[1124],"tags":[],"class_list":["post-59548","page","type-page","status-publish","hentry","category-varumaerkesraett"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/sv\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Alla varum\u00e4rkestyper F\u00f6r att skydda ett varum\u00e4rke finns det ett flertal varum\u00e4rkestyper tillg\u00e4ngliga. De vanligast skyddade varum\u00e4rkesformerna \u00e4r ordm\u00e4rket och ord- och figurm\u00e4rket. Doftm\u00e4rken eller smakm\u00e4rken kan hittills inte skyddas ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/pages\/59548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/comments?post=59548"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/pages\/59548\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/pages\/57783"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/media?parent=59548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/categories?post=59548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sv\/wp-json\/wp\/v2\/tags?post=59548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}