{"id":44707,"date":"2020-08-02T20:01:21","date_gmt":"2020-08-02T18:01:21","guid":{"rendered":"https:\/\/harlander-partner.eu\/marke-fjale\/"},"modified":"2025-11-25T13:40:39","modified_gmt":"2025-11-25T12:40:39","slug":"marke-fjale","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/sq\/e-drejta-e-markave-tregtare\/marke-fjale\/","title":{"rendered":"Mark\u00eb fjal\u00eb"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Mark\u00eb fjal\u00eb<\/h2><ul><li><a href=\"#h-wortmarke\" data-level=\"2\">Mark\u00eb fjal\u00eb<\/a><\/li><li><a href=\"#h-gross-und-kleinschreibung\" data-level=\"2\">Shkronjat e m\u00ebdha dhe t\u00eb vogla<\/a><\/li><li><a href=\"#h-unterscheidungskraft\" data-level=\"2\">Karakteri dallues<\/a><ul><li><a href=\"#h-fantasiebegriffe\" data-level=\"3\">Terme fantazie<\/a><\/li><li><a href=\"#h-worter-des-allgemeinen-sprachgebrauchs\" data-level=\"3\">Fjal\u00eb t\u00eb p\u00ebrdorimit t\u00eb p\u00ebrgjithsh\u00ebm<\/a><\/li><li><a href=\"#h-fremdsprachige-begriffe\" data-level=\"3\">Terme n\u00eb gjuh\u00eb t\u00eb huaj<\/a><\/li><li><a href=\"#h-wortneuschopfungen\" data-level=\"3\">Krijime t\u00eb reja fjal\u00ebsh<\/a><\/li><li><a href=\"#h-personennamen\" data-level=\"3\">Emra personash<\/a><\/li><li><a href=\"#h-verkehrsgeltung\" data-level=\"3\">Vlefshm\u00ebria tregtare<\/a><\/li><\/ul><\/li><li><a href=\"#h-abgrenzung-zur-wort-bild-marke\" data-level=\"2\">Dallimi nga marka fjal\u00eb-figur\u00eb<\/a><\/li><li><a href=\"#h-andere-markenarten\" data-level=\"2\">Lloje t\u00eb tjera markash<\/a><\/li><li><a href=\"#h-kosten-einer-wortmarke\" data-level=\"2\">Kostoja e nj\u00eb marke fjal\u00eb<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Konsultim fillestar falas\"><span class=\"mr-cta-link-normal\">Zgjidhni tani dat\u00ebn e d\u00ebshiruar:<\/span><span class=\"mr-cta-link-bold\">Konsultim fillestar falas<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-wortmarke\">Mark\u00eb fjal\u00eb<\/h2>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb <strong>mark\u00eb fjal\u00eb<\/strong> p\u00ebrb\u00ebhet ekskluzivisht nga shkronja, numra dhe shenja t\u00eb caktuara pik\u00ebsimi e simbole t\u00eb ve\u00e7anta t\u00eb lejuara. Si <strong>mark\u00eb fjal\u00eb<\/strong> mund t\u00eb konsiderohen si fjal\u00ebt n\u00eb kuptimin klasik, ashtu edhe kombinimet e thjeshta t\u00eb shenjave. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eBer\u00fchmte Beispiele f\u00fcr Wortmarken sind \u201eRed Bull\u201c, \u201eCoca-Cola\u201c, \u201eApple\u201c oder \u201e4711\u201c.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Konsultim fillestar falas\"><span class=\"mr-cta-link-normal\">Zgjidhni tani dat\u00ebn e d\u00ebshiruar:<\/span><span class=\"mr-cta-link-bold\">Konsultim fillestar falas<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-gross-und-kleinschreibung\">Shkronjat e m\u00ebdha dhe t\u00eb vogla<\/h2>\n\n<p class=\"wp-block-paragraph\">N\u00eb parim, mbrojtja e nj\u00eb marke fjal\u00eb shtrihet si te shkronjat e m\u00ebdha, ashtu edhe te shkronjat e vogla. \u201c<strong>APPLE<\/strong>\u201d, \u201c<strong>apple<\/strong>\u201d dhe \u201c<strong>aPPle<\/strong>\u201d do t\u00eb ishin marka fjal\u00eb identike.<\/p>\n\n<p class=\"wp-block-paragraph\">Megjithat\u00eb, n\u00ebse nj\u00eb shkrim i caktuar me shkronja t\u00eb m\u00ebdha ose t\u00eb vogla krijon nj\u00eb kuptim t\u00eb caktuar t\u00eb mark\u00ebs fjal\u00eb, at\u00ebher\u00eb shkrimet e ndryshme nuk konsiderohen identike. Nd\u00ebrsa \u201c<strong>BioID<\/strong>\u201d ka nj\u00eb kuptim t\u00eb qart\u00eb, kjo nuk vlen p\u00ebr \u201c<strong>bioid<\/strong>\u201d. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-unterscheidungskraft\">Karakteri dallues<\/h2>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb mark\u00eb fjal\u00eb, p\u00ebr t&#8217;u regjistruar \u2013 si t\u00eb gjitha llojet e markave \u2013 duhet t\u00eb ket\u00eb karakter dallues. Karakteri dallues \u00ebsht\u00eb aft\u00ebsia konkrete e nj\u00eb marke p\u00ebr t&#8217;i b\u00ebr\u00eb mallrat ose sh\u00ebrbimet e regjistruara t\u00eb atribuueshme nj\u00eb kompanie t\u00eb caktuar. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-fantasiebegriffe\">Terme fantazie<\/h3>\n\n<p class=\"wp-block-paragraph\">Termet fantazie, si Manner p\u00ebr vaferat me \u00e7okollat\u00eb, shpesh kan\u00eb nj\u00eb karakter dallues ve\u00e7an\u00ebrisht t\u00eb lart\u00eb \u2013 prandaj edhe shtrirja e mbrojtjes s\u00eb markave t\u00eb tilla fjal\u00eb \u00ebsht\u00eb e madhe. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-worter-des-allgemeinen-sprachgebrauchs\">Fjal\u00eb t\u00eb p\u00ebrdorimit t\u00eb p\u00ebrgjithsh\u00ebm<\/h3>\n\n<p class=\"wp-block-paragraph\">Edhe fjal\u00ebt nga p\u00ebrdorimi i p\u00ebrgjithsh\u00ebm jan\u00eb t\u00eb lejueshme si marka fjal\u00eb, duke respektuar kriteret. <\/p>\n\n<p class=\"wp-block-paragraph\">Regjistrimi i fjal\u00ebs \u201cApple\u201d si varietet molle nuk do t\u00eb ishte i lejuesh\u00ebm p\u00ebr shkak t\u00eb munges\u00ebs s\u00eb karakterit dallues. \u201cApple\u201d \u00ebsht\u00eb e barabart\u00eb me \u201cmoll\u00eb\u201d dhe prandaj nuk \u00ebsht\u00eb e p\u00ebrshtatshme p\u00ebr t&#8217;i atribuar nj\u00eb varietet molle nj\u00eb ofruesi t\u00eb caktuar. Regjistrimi i fjal\u00ebs \u201cApple\u201d p\u00ebr dardha, megjithat\u00eb, do t\u00eb ishte mashtrues dhe prandaj gjithashtu i palejuesh\u00ebm.  <\/p>\n\n<p class=\"wp-block-paragraph\">Regjistrimi i fjal\u00ebs \u201cApple\u201d si mark\u00eb fjal\u00eb p\u00ebr kompjuter\u00ebt, megjithat\u00eb, ishte i lejuesh\u00ebm, sepse termi \u201cApple\u201d m\u00eb par\u00eb nuk lidhej mend\u00ebrisht me kompjuter\u00ebt. Prandaj, termi \u201cApple\u201d ishte i p\u00ebrshtatsh\u00ebm p\u00ebr t&#8217;i atribuar kompjuter\u00ebt nj\u00eb ofruesi t\u00eb caktuar. N\u00eb fund t\u00eb fundit, kompjuter\u00ebt jan\u00eb di\u00e7ka krejt\u00ebsisht ndryshe nga frutat, k\u00ebshtu q\u00eb nuk ekzistonte asnj\u00eb rrezik mashtrimi.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-fremdsprachige-begriffe\">Terme n\u00eb gjuh\u00eb t\u00eb huaj<\/h3>\n\n<p class=\"wp-block-paragraph\">E nj\u00ebjta gj\u00eb vlen edhe p\u00ebr termet n\u00eb gjuh\u00eb t\u00eb huaj. Fjala italiane p\u00ebr moll\u00eb \u201cMela\u201d prandaj nuk mund t\u00eb regjistrohet si varietet frutash. <\/p>\n\n<p class=\"wp-block-paragraph\">Prandaj, para regjistrimit t\u00eb nj\u00eb marke me p\u00ebrb\u00ebr\u00ebs fjal\u00ebsh, duhet t\u00eb kontrollohet n\u00ebse fjal\u00ebt shfaqen n\u00eb nj\u00eb gjuh\u00eb t\u00eb huaj. N\u00eb m\u00ebnyr\u00eb t\u00eb arsyeshme, kjo duhet t\u00eb ndodh\u00eb tashm\u00eb gjat\u00eb procesit krijues. K\u00ebt\u00eb rregull e neglizhojn\u00eb vazhdimisht edhe korporatat e m\u00ebdha, kur, p.sh., marka e modelit m\u00eb t\u00eb ri t\u00eb nj\u00eb makine ka nj\u00eb kuptim t\u00eb turpsh\u00ebm n\u00eb nj\u00eb gjuh\u00eb t\u00eb huaj.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-wortneuschopfungen\">Krijime t\u00eb reja fjal\u00ebsh<\/h3>\n\n<p class=\"wp-block-paragraph\">Krijimet e reja t\u00eb fjal\u00ebve, t\u00eb cilat p\u00ebrb\u00ebhen nga elemente t\u00eb fjal\u00ebve t\u00eb p\u00ebrdorimit t\u00eb p\u00ebrgjithsh\u00ebm, jan\u00eb t\u00eb v\u00ebshtira.<\/p>\n\n<p class=\"wp-block-paragraph\">N\u00eb rastin \u201cBioID\u201d, kjo \u00e7oi n\u00eb refuzimin e regjistrimit si mark\u00eb fjal\u00eb, sepse termi i p\u00ebrb\u00ebr\u00eb nga \u201cBio\u201d dhe \u201cID\u201d u konsiderua thjesht p\u00ebrshkrues dhe jo dallues.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-personennamen\">Emra personash<\/h3>\n\n<p class=\"wp-block-paragraph\">Regjistrimi i emrave t\u00eb personave si mark\u00eb fjal\u00eb \u00ebsht\u00eb i lejuesh\u00ebm. K\u00ebshtu, regjistrimi i emrit \u201cHugo\u201d si lloj buke nuk pengohet. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-verkehrsgeltung\">Vlefshm\u00ebria tregtare<\/h3>\n\n<p class=\"wp-block-paragraph\">N\u00eb parim, regjistrimi i termave jo dallues si mark\u00eb fjal\u00eb nuk \u00ebsht\u00eb i mundur.<\/p>\n\n<p class=\"wp-block-paragraph\">Di\u00e7ka tjet\u00ebr vlen n\u00eb rastin e vlefshm\u00ebris\u00eb tregtare. N\u00ebse nj\u00eb pjes\u00eb e madhe e qarqeve tregtare t\u00eb synuara lidh nj\u00eb term t\u00eb caktuar me nj\u00eb prodhues, at\u00ebher\u00eb edhe termat jo dallues mund t\u00eb regjistrohen si mark\u00eb fjal\u00eb. Nj\u00eb shembull i njohur austriak \u00ebsht\u00eb revista \u201cGewinn\u201d.  <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Konsultim fillestar falas\"><span class=\"mr-cta-link-normal\">Zgjidhni tani dat\u00ebn e d\u00ebshiruar:<\/span><span class=\"mr-cta-link-bold\">Konsultim fillestar falas<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-abgrenzung-zur-wort-bild-marke\">Dallimi nga marka fjal\u00eb-figur\u00eb<\/h2>\n\n<p class=\"wp-block-paragraph\">Ngjyrat, shkronjat, nj\u00eb rregullim i ve\u00e7ant\u00eb dhe elemente t\u00eb tjera grafike jan\u00eb t\u00eb palejueshme p\u00ebr markat e pastra fjal\u00eb. N\u00ebse marka p\u00ebrmban simbole t\u00eb ve\u00e7anta ose mjete dizajni t\u00eb palejueshme, ajo duhet t\u00eb regjistrohet si <a href=\"https:\/\/harlander-partner.eu\/sq\/e-drejta-e-markave-tregtare\/marke-fjale-figure\/\">mark\u00eb fjal\u00eb-figur\u00eb<\/a>. <\/p>\n\n<p class=\"wp-block-paragraph\">N\u00ebse pjesa fjal\u00eb nuk \u00ebsht\u00eb dalluese, por ekziston nj\u00eb logo dalluese, at\u00ebher\u00eb regjistrimi si mark\u00eb fjal\u00eb-figur\u00eb \u00ebsht\u00eb i mundsh\u00ebm si alternativ\u00eb ndaj mark\u00ebs fjal\u00eb. Kjo, megjith\u00ebse nuk \u00e7on n\u00eb mbrojtjen e pjes\u00ebs fjal\u00eb jo dalluese, mund t\u00eb ket\u00eb kuptim n\u00eb konstelacione t\u00eb caktuara. <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Konsultim fillestar falas\"><span class=\"mr-cta-link-normal\">Zgjidhni tani dat\u00ebn e d\u00ebshiruar:<\/span><span class=\"mr-cta-link-bold\">Konsultim fillestar falas<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-andere-markenarten\">Lloje t\u00eb tjera markash<\/h2>\n\n<p class=\"linkboxes wp-block-paragraph\"><a href=\"https:\/\/marketingrecht.eu\/wortmarke\/\">Marka fjal\u00ebsh<\/a> <a href=\"https:\/\/marketingrecht.eu\/bildmarke\/\">Marka figurative<\/a> <a href=\"https:\/\/marketingrecht.eu\/wort-bild-marke\/\">Marka fjal\u00eb-figurative<\/a> <a href=\"https:\/\/marketingrecht.eu\/farbmarke\/\">Marka ngjyrash<\/a> <a href=\"https:\/\/marketingrecht.eu\/3d-marken\/\">Marka 3D \/ Marka formash<\/a> <a href=\"https:\/\/marketingrecht.eu\/positionsmarke\/\">Marka pozicioni<\/a> <a href=\"https:\/\/marketingrecht.eu\/mustermarke\/\">Marka modelesh<\/a> <a href=\"https:\/\/marketingrecht.eu\/klangmarke-hoermarke\/\">Marka zanore \/ Marka d\u00ebgjimore<\/a> <a href=\"https:\/\/marketingrecht.eu\/kennfadenmarke\/\">Marka fijesh identifikuese<\/a> <a href=\"https:\/\/marketingrecht.eu\/hologrammmarke\/\">Marka hologrami<\/a> <a href=\"https:\/\/marketingrecht.eu\/bewegungsmarke\/\">Marka l\u00ebvizjeje<\/a> <a href=\"https:\/\/marketingrecht.eu\/multimediamarken\/\">Marka multimediale<\/a> <a href=\"https:\/\/marketingrecht.eu\/sonstige-marken\/\">Marka t\u00eb tjera<\/a><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kosten-einer-wortmarke\">Kostoja e nj\u00eb marke fjal\u00eb<\/h2>\n\n<p class=\"wp-block-paragraph\">D\u00ebshironi t\u00eb regjistroni nj\u00eb mark\u00eb fjal\u00eb? At\u00ebher\u00eb keni ardhur n\u00eb vendin e duhur! <\/p>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb p\u00ebrmbledhje e kostove dhe tarifave mund ta gjeni te <a href=\"https:\/\/harlander-partner.eu\/sq\/e-drejta-e-markave-tregtare\/paketa-per-mbrojtjen-e-markes\/\">Paketat tona t\u00eb Mbrojtjes s\u00eb Mark\u00ebs<\/a> me \u00e7mime fikse.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Konsultim fillestar falas\"><span class=\"mr-cta-link-normal\">Zgjidhni tani dat\u00ebn e d\u00ebshiruar:<\/span><span class=\"mr-cta-link-bold\">Konsultim fillestar falas<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"Mark\u00eb fjal\u00eb Nj\u00eb mark\u00eb fjal\u00eb p\u00ebrb\u00ebhet ekskluzivisht nga shkronja, numra dhe shenja t\u00eb caktuara pik\u00ebsimi e simbole t\u00eb ve\u00e7anta t\u00eb lejuara. Si mark\u00eb fjal\u00eb mund t\u00eb konsiderohen si fjal\u00ebt n\u00eb &#8230;","protected":false},"author":1,"featured_media":0,"parent":44944,"menu_order":80,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[819],"tags":[],"class_list":["post-44707","page","type-page","status-publish","hentry","category-e-drejta-e-markave"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/sq\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Mark\u00eb fjal\u00eb Nj\u00eb mark\u00eb fjal\u00eb p\u00ebrb\u00ebhet ekskluzivisht nga shkronja, numra dhe shenja t\u00eb caktuara pik\u00ebsimi e simbole t\u00eb ve\u00e7anta t\u00eb lejuara. Si mark\u00eb fjal\u00eb mund t\u00eb konsiderohen si fjal\u00ebt n\u00eb ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/pages\/44707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/comments?post=44707"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/pages\/44707\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/pages\/44944"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/media?parent=44707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/categories?post=44707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/tags?post=44707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}