{"id":41244,"date":"2020-08-02T19:52:15","date_gmt":"2020-08-02T17:52:15","guid":{"rendered":"https:\/\/harlander-partner.eu\/marke-pozicioni\/"},"modified":"2025-11-25T13:40:39","modified_gmt":"2025-11-25T12:40:39","slug":"marke-pozicioni","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/sq\/e-drejta-e-markave-tregtare\/marke-pozicioni\/","title":{"rendered":"Mark\u00eb pozicioni"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Marka pozicioni<\/h2><ul><li><a href=\"#h-positionsmarken\" data-level=\"2\">Marka pozicioni<\/a><\/li><li><a href=\"#h-darstellung-im-markenregister\" data-level=\"2\">Paraqitja n\u00eb regjistrin e markave<\/a><\/li><li><a href=\"#h-positionierung-auf-unterschiedlichen-waren\" data-level=\"2\">Pozicionimi n\u00eb mallra t\u00eb ndryshme<\/a><\/li><li><a href=\"#h-unterscheidungskraft\" data-level=\"2\">Kapaciteti dallues<\/a><\/li><li><a href=\"#h-verhaltnis-zu-anderen-markenarten\" data-level=\"2\">Marr\u00ebdh\u00ebnia me llojet e tjera t\u00eb markave<\/a><\/li><li><a href=\"#h-beispiele-fur-positionsmarken\" data-level=\"2\">Shembuj t\u00eb markave t\u00eb pozicionit<\/a><\/li><li><a href=\"#h-andere-markenarten\" data-level=\"2\">Lloje t\u00eb tjera markash<\/a><\/li><li><a href=\"#h-kosten-einer-positionsmarke\" data-level=\"2\">Kostot e nj\u00eb marke pozicioni<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Konsultim fillestar falas\"><span class=\"mr-cta-link-normal\">Zgjidhni tani dat\u00ebn e d\u00ebshiruar:<\/span><span class=\"mr-cta-link-bold\">Konsultim fillestar falas<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-positionsmarken\">Marka pozicioni<\/h2>\n\n<p><strong>Marka e pozicionit<\/strong> \u00ebsht\u00eb nj\u00eb <a href=\"https:\/\/harlander-partner.eu\/sq\/e-drejta-e-markave-tregtare\/llojet-e-markave\/\">lloj marke<\/a> q\u00eb pretendon nj\u00eb pozicionim t\u00eb q\u00ebndruesh\u00ebm n\u00eb mallrat e markuara. Regjistrimi i nj\u00eb marke pozicioni \u00ebsht\u00eb duksh\u00ebm m\u00eb sfidues se regjistrimi i llojeve t\u00eb tjera t\u00eb markave. <\/p>\n\n<p>Marka e pozicionit p\u00ebrb\u00ebhet nga dy komponent\u00eb:  <\/p>\n\n<ol class=\"wp-block-list\">\n<li>nj\u00eb shenj\u00eb dalluese si nj\u00eb fjal\u00eb, nj\u00eb imazh ose nj\u00eb ngjyr\u00eb<\/li>\n\n\n\n<li>pozicionimi i shenj\u00ebs dalluese gjithmon\u00eb n\u00eb t\u00eb nj\u00ebjtin vend, n\u00eb t\u00eb nj\u00ebjt\u00ebn form\u00eb dhe madh\u00ebsi ose t\u00eb pakt\u00ebn n\u00eb raportin e madh\u00ebsis\u00eb n\u00eb mallrat (ose n\u00eb nj\u00eb pjes\u00eb t\u00eb mallrave) t\u00eb pronarit t\u00eb mark\u00ebs. Pozicionimi \u00ebsht\u00eb pra nj\u00eb pjes\u00eb fikse e mark\u00ebs s\u00eb pozicionit.   <\/li>\n<\/ol>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Konsultim fillestar falas\"><span class=\"mr-cta-link-normal\">Zgjidhni tani dat\u00ebn e d\u00ebshiruar:<\/span><span class=\"mr-cta-link-bold\">Konsultim fillestar falas<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-darstellung-im-markenregister\">Paraqitja n\u00eb regjistrin e markave<\/h2>\n\n<p>Paraqitja e mark\u00ebs s\u00eb pozicionit b\u00ebhet zakonisht me an\u00eb t\u00eb nj\u00eb skice, nga e cila jan\u00eb t\u00eb dukshme t\u00eb gjitha elementet. Vet\u00eb malli shpesh paraqitet me vija t\u00eb nd\u00ebrprera n\u00eb skic\u00eb, p\u00ebr t\u00eb ndar\u00eb vizualisht mallin dhe mark\u00ebn e pozicionuar. P\u00ebrve\u00e7 k\u00ebsaj, n\u00eb shum\u00eb raste, nj\u00eb p\u00ebrshkrim tekstual \u00ebsht\u00eb i detyruesh\u00ebm.  <\/p>\n\n<p>Paraqitja dhe p\u00ebrshkrimi i mark\u00ebs s\u00eb pozicionit duhet t\u00eb p\u00ebrmbajn\u00eb informacionet e m\u00ebposhtme:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>forma e mark\u00ebs<\/li>\n\n\n\n<li>vendi i pozicionimit<\/li>\n\n\n\n<li>madh\u00ebsia ose raporti i madh\u00ebsis\u00eb s\u00eb mark\u00ebs<\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\" id=\"h-positionierung-auf-unterschiedlichen-waren\">Pozicionimi n\u00eb mallra t\u00eb ndryshme<\/h2>\n\n<p>N\u00ebse marka e pozicionit p\u00ebrdoret n\u00eb mallra t\u00eb ndryshme, kjo duhet t\u00eb merret parasysh gjat\u00eb hartimit t\u00eb skic\u00ebs dhe p\u00ebrshkrimit.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-unterscheidungskraft\">Kapaciteti dallues<\/h2>\n\n<p>Ashtu si \u00e7do <a href=\"https:\/\/harlander-partner.eu\/sq\/e-drejta-e-markave-tregtare\/llojet-e-markave\/\">lloj tjet\u00ebr marke<\/a>, edhe marka e pozicionit duhet t\u00eb ket\u00eb fuqi dalluese. P\u00ebr vler\u00ebsimin e fuqis\u00eb dalluese, p\u00ebr markat e pozicionit nuk duhet t\u00eb p\u00ebrdoren kritere t\u00eb tjera vler\u00ebsimi sesa p\u00ebr format e tjera t\u00eb markave. Edhe fuqia m\u00eb e dob\u00ebt dalluese \u00ebsht\u00eb e mjaftueshme p\u00ebr regjistrimin e nj\u00eb marke.  <\/p>\n\n<p>Edhe n\u00ebse elementet figurative t\u00eb mark\u00ebs s\u00eb pozicionit, t\u00eb shqyrtuara ve\u00e7mas, nuk jan\u00eb dalluese, fuqia dalluese mund t\u00eb lind\u00eb nga pozicionimi gjithmon\u00eb n\u00eb t\u00eb nj\u00ebjtin vend, n\u00eb t\u00eb nj\u00ebjt\u00ebn form\u00eb dhe madh\u00ebsi t\u00eb nj\u00eb malli. Prandaj, pozicionimi duhet t\u00eb p\u00ebrfshihet n\u00eb vler\u00ebsimin e fuqis\u00eb dalluese t\u00eb mark\u00ebs. <\/p>\n\n<p>N\u00eb vler\u00ebsimin e fuqis\u00eb dalluese, \u00ebsht\u00eb thelb\u00ebsore n\u00ebse elementi i pozicionuar shfaq karakteristika dalluese.<\/p>\n\n<p>Ky \u00ebsht\u00eb rasti kur elementi i pozicionuar, nga k\u00ebndv\u00ebshtrimi i konsumatorit mesatar t\u00eb cilit i drejtohen mallrat p\u00ebrkat\u00ebse, nuk ka vet\u00ebm nj\u00eb funksion teknikisht funksional dhe shkon p\u00ebrtej dizajneve t\u00eb zakonshme t\u00eb mallrave t\u00eb krahasueshme, si p.sh. elementi i kuq n\u00eb takat e mark\u00ebs s\u00eb k\u00ebpuc\u00ebve p\u00ebr burra &#8220;Llyod&#8221;.<\/p>\n\n<p>Nuk ka nj\u00eb karakteristik\u00eb dalluese n\u00ebse konsumatori mesatar i adresuar e percepton elementin e pozicionuar thjesht si dekorim t\u00eb past\u00ebr, si p.sh. n\u00eb rastin e nj\u00eb qepjeje t\u00eb kuqe rreth xhepave t\u00eb pasm\u00eb t\u00eb nj\u00eb pale xhinse.<\/p>\n\n<p>N\u00eb vler\u00ebsimin e fuqis\u00eb dalluese t\u00eb nj\u00eb marke pozicioni, praktika e regjistrave t\u00eb ndrysh\u00ebm t\u00eb markave tregon dallime t\u00eb theksuara. Zyra e Markave e Bashkimit Evropian (EUIPO) zakonisht regjistron markat e pozicionit vet\u00ebm me p\u00ebrdorim t\u00eb fort\u00eb. Praktika e regjistrimit t\u00eb zyrave komb\u00ebtare t\u00eb markave, megjithat\u00eb, \u00ebsht\u00eb duksh\u00ebm m\u00eb liberale. Kjo duhet t\u00eb merret parasysh n\u00eb zgjedhjen e strategjis\u00eb s\u00eb duhur.   <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Konsultim fillestar falas\"><span class=\"mr-cta-link-normal\">Zgjidhni tani dat\u00ebn e d\u00ebshiruar:<\/span><span class=\"mr-cta-link-bold\">Konsultim fillestar falas<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-verhaltnis-zu-anderen-markenarten\">Marr\u00ebdh\u00ebnia me llojet e tjera t\u00eb markave<\/h2>\n\n<p>N\u00eb thelb, marr\u00ebdh\u00ebnia midis markave t\u00eb pozicionit dhe llojeve t\u00eb tjera t\u00eb markave \u00ebsht\u00eb e rrjedhshme. K\u00ebshtu, Gjykata Evropiane e Drejt\u00ebsis\u00eb (GJED) vendosi se nj\u00eb mark\u00eb pozicioni (p\u00ebr shkak t\u00eb paraqitjes grafike) \u00ebsht\u00eb gjithmon\u00eb edhe nj\u00eb mark\u00eb figurative. Anasjelltas, nj\u00eb mark\u00eb figurative mund t\u00eb jet\u00eb edhe nj\u00eb mark\u00eb pozicioni. P\u00ebr shumic\u00ebn e \u00e7\u00ebshtjeve t\u00eb ligjit t\u00eb markave, nuk \u00ebsht\u00eb lloji i mark\u00ebs s\u00eb zgjedhur, por vet\u00ebm perceptimi i mark\u00ebs q\u00eb \u00ebsht\u00eb i r\u00ebnd\u00ebsish\u00ebm.   <\/p>\n\n<p>Megjithat\u00eb, n\u00ebse shenja dalluese q\u00eb do t\u00eb pozicionohet tashm\u00eb posedon fuqi dalluese m\u00eb vete, fillimisht k\u00ebshillohet regjistrimi si mark\u00eb e past\u00ebr figurative. Specifikimi i pozicionit n\u00eb k\u00ebt\u00eb rast do t\u00eb \u00e7onte n\u00eb nj\u00eb kufizim t\u00eb panevojsh\u00ebm t\u00eb fush\u00ebs s\u00eb mbrojtjes dhe rrjedhimisht edhe t\u00eb mund\u00ebsive t\u00eb p\u00ebrdorimit n\u00eb t\u00eb ardhmen. <\/p>\n\n<p>Nj\u00eb mark\u00eb pozicioni si mark\u00eb e vetme \u00ebsht\u00eb pra ve\u00e7an\u00ebrisht e dobishme n\u00ebse fuqia dalluese lind vet\u00ebm p\u00ebrmes pozicionimit. Anasjelltas, ve\u00e7oria shtes\u00eb e pozicionimit gjithmon\u00eb t\u00eb nj\u00ebjt\u00eb mund t&#8217;i jap\u00eb fuqi dalluese shtes\u00eb nj\u00eb marke tashm\u00eb pak dalluese. N\u00eb k\u00ebt\u00eb rast, regjistrimi shtes\u00eb si mark\u00eb pozicioni do t\u00eb p\u00ebrmir\u00ebsonte ndjesh\u00ebm zbatueshm\u00ebrin\u00eb e mark\u00ebs.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-beispiele-fur-positionsmarken\">Shembuj t\u00eb markave t\u00eb pozicionit<\/h2>\n\n<p>Shembuj t\u00eb njohur t\u00eb markave t\u00eb pozicionit jan\u00eb  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>vija e kuqe n\u00eb pjes\u00ebn e poshtme t\u00eb tak\u00ebs s\u00eb k\u00ebpuc\u00ebve p\u00ebr burra &#8220;Llyod&#8221;<\/li>\n\n\n\n<li>shenja me tre vija e adidas<\/li>\n\n\n\n<li>sholla e kuqe e k\u00ebpuc\u00ebve t\u00eb Christian Louboutin<\/li>\n<\/ul>\n\n<p>Nuk ka mbrojtje si mark\u00eb pozicioni p\u00ebr<\/p>\n\n<ul class=\"wp-block-list\">\n<li>kopsa n\u00eb veshin e lodrave prej pelushi &#8220;Steiff&#8221;<\/li>\n<\/ul>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Konsultim fillestar falas\"><span class=\"mr-cta-link-normal\">Zgjidhni tani dat\u00ebn e d\u00ebshiruar:<\/span><span class=\"mr-cta-link-bold\">Konsultim fillestar falas<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-andere-markenarten\">Lloje t\u00eb tjera markash<\/h2>\n\n<p class=\"linkboxes\"><a href=\"https:\/\/marketingrecht.eu\/wortmarke\/\">Marka fjal\u00ebsh<\/a> <a href=\"https:\/\/marketingrecht.eu\/bildmarke\/\">Marka figurative<\/a> <a href=\"https:\/\/marketingrecht.eu\/wort-bild-marke\/\">Marka fjal\u00eb-figurative<\/a> <a href=\"https:\/\/marketingrecht.eu\/farbmarke\/\">Marka ngjyrash<\/a> <a href=\"https:\/\/marketingrecht.eu\/3d-marken\/\">Marka 3D \/ Marka formash<\/a> <a href=\"https:\/\/marketingrecht.eu\/positionsmarke\/\">Marka pozicioni<\/a> <a href=\"https:\/\/marketingrecht.eu\/mustermarke\/\">Marka modelesh<\/a> <a href=\"https:\/\/marketingrecht.eu\/klangmarke-hoermarke\/\">Marka zanore \/ Marka d\u00ebgjimore<\/a> <a href=\"https:\/\/marketingrecht.eu\/kennfadenmarke\/\">Marka fijesh identifikuese<\/a> <a href=\"https:\/\/marketingrecht.eu\/hologrammmarke\/\">Marka hologrami<\/a> <a href=\"https:\/\/marketingrecht.eu\/bewegungsmarke\/\">Marka l\u00ebvizjeje<\/a> <a href=\"https:\/\/marketingrecht.eu\/multimediamarken\/\">Marka multimediale<\/a> <a href=\"https:\/\/marketingrecht.eu\/sonstige-marken\/\">Marka t\u00eb tjera<\/a><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kosten-einer-positionsmarke\">Kostot e nj\u00eb marke pozicioni<\/h2>\n\n<p>D\u00ebshironi t\u00eb regjistroni nj\u00eb mark\u00eb pozicioni? At\u00ebher\u00eb keni ardhur n\u00eb vendin e duhur! <\/p>\n\n<p>Nj\u00eb p\u00ebrmbledhje e kostove dhe tarifave mund ta gjeni te <a href=\"https:\/\/harlander-partner.eu\/sq\/e-drejta-e-markave-tregtare\/paketa-per-mbrojtjen-e-markes\/\">Paketat tona t\u00eb Mbrojtjes s\u00eb Mark\u00ebs<\/a> me \u00e7mime fikse.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Konsultim fillestar falas\"><span class=\"mr-cta-link-normal\">Zgjidhni tani dat\u00ebn e d\u00ebshiruar:<\/span><span class=\"mr-cta-link-bold\">Konsultim fillestar falas<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"Marka pozicioni Marka e pozicionit \u00ebsht\u00eb nj\u00eb lloj marke q\u00eb pretendon nj\u00eb pozicionim t\u00eb q\u00ebndruesh\u00ebm n\u00eb mallrat e markuara. Regjistrimi i nj\u00eb marke pozicioni \u00ebsht\u00eb duksh\u00ebm m\u00eb sfidues se regjistrimi &#8230;","protected":false},"author":1,"featured_media":0,"parent":44944,"menu_order":88,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[819],"tags":[],"class_list":["post-41244","page","type-page","status-publish","hentry","category-e-drejta-e-markave"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/sq\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Marka pozicioni Marka e pozicionit \u00ebsht\u00eb nj\u00eb lloj marke q\u00eb pretendon nj\u00eb pozicionim t\u00eb q\u00ebndruesh\u00ebm n\u00eb mallrat e markuara. Regjistrimi i nj\u00eb marke pozicioni \u00ebsht\u00eb duksh\u00ebm m\u00eb sfidues se regjistrimi ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/pages\/41244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/comments?post=41244"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/pages\/41244\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/pages\/44944"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/media?parent=41244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/categories?post=41244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/tags?post=41244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}