{"id":41222,"date":"2020-08-02T20:01:13","date_gmt":"2020-08-02T18:01:13","guid":{"rendered":"https:\/\/harlander-partner.eu\/marke-fjale-figure\/"},"modified":"2025-11-25T13:40:40","modified_gmt":"2025-11-25T12:40:40","slug":"marke-fjale-figure","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/sq\/e-drejta-e-markave-tregtare\/marke-fjale-figure\/","title":{"rendered":"Mark\u00eb fjal\u00eb-figur\u00eb"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Mark\u00eb fjal\u00eb-figur\u00eb<\/h2><ul><li><a href=\"#h-was-ist-eine-wort-bild-marke\" data-level=\"2\">\u00c7far\u00eb \u00ebsht\u00eb nj\u00eb mark\u00eb fjal\u00eb-figur\u00eb?<\/a><\/li><li><a href=\"#h-unterscheidungskraft\" data-level=\"2\">Kapaciteti dallues<\/a><\/li><li><a href=\"#h-anpassung-an-den-zeitgeist\" data-level=\"2\">P\u00ebrshtatje me frym\u00ebn e koh\u00ebs<\/a><\/li><li><a href=\"#h-abgrenzung-zur-wortmarke\" data-level=\"2\">Dallimi nga marka e fjal\u00ebs<\/a><\/li><li><a href=\"#h-abgrenzung-zur-bildmarke\" data-level=\"2\">Dallimi nga marka e figur\u00ebs<\/a><\/li><li><a href=\"#h-andere-markenarten\" data-level=\"2\">Lloje t\u00eb tjera markash<\/a><\/li><li><a href=\"#h-kosten-einer-wort-bild-marke\" data-level=\"2\">Kostot e nj\u00eb marke fjal\u00eb-figur\u00eb<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Konsultim fillestar falas\"><span class=\"mr-cta-link-normal\">Zgjidhni tani dat\u00ebn e d\u00ebshiruar:<\/span><span class=\"mr-cta-link-bold\">Konsultim fillestar falas<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-was-ist-eine-wort-bild-marke\">\u00c7far\u00eb \u00ebsht\u00eb nj\u00eb mark\u00eb fjal\u00eb-figur\u00eb?<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Marka fjal\u00eb-figur\u00eb<\/strong> p\u00ebrb\u00ebhet nga elemente t\u00eb nj\u00eb marke fjal\u00ebsh dhe nj\u00eb marke figure. Nj\u00eb mark\u00eb fjal\u00ebsh b\u00ebhet nj\u00eb <strong>mark\u00eb fjal\u00eb-figur\u00eb<\/strong> n\u00ebse nj\u00eb fjal\u00eb theksohet nga nj\u00eb dizajn i ve\u00e7ant\u00eb i shkrimit ose p\u00ebrdoret nj\u00eb shenj\u00eb e ve\u00e7ant\u00eb, e cila \u00ebsht\u00eb e palejueshme p\u00ebr markat e pastra t\u00eb fjal\u00ebve. <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Konsultim fillestar falas\"><span class=\"mr-cta-link-normal\">Zgjidhni tani dat\u00ebn e d\u00ebshiruar:<\/span><span class=\"mr-cta-link-bold\">Konsultim fillestar falas<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-unterscheidungskraft\">Kapaciteti dallues<\/h2>\n\n<p class=\"wp-block-paragraph\">Fusha e mbrojtjes s\u00eb nj\u00eb marke fjal\u00eb-figur\u00eb p\u00ebrcaktohet nga aft\u00ebsia dalluese e elementeve individuale. N\u00ebse si pjesa verbale, ashtu edhe pjesa grafike \/ figurative jan\u00eb t\u00eb mbrojtshme, t\u00eb gjith\u00eb komponent\u00ebt ushtrojn\u00eb nj\u00eb efekt mbrojt\u00ebs. <\/p>\n\n<p class=\"wp-block-paragraph\">Megjithat\u00eb, n\u00eb rastin e nj\u00eb marke fjal\u00eb-figur\u00eb, \u00ebsht\u00eb gjithashtu e mundur t\u00eb p\u00ebrdoren fjal\u00eb jo-dalluese si pjes\u00eb e mark\u00ebs. K\u00ebshtu, nj\u00eb hotel wellness mund t\u00eb regjistroj\u00eb mark\u00ebn fjal\u00eb-figur\u00eb \u201eWellnesshotel\u201c. Kjo funksionon pavar\u00ebsisht munges\u00ebs s\u00eb aft\u00ebsis\u00eb dalluese t\u00eb termit gjenerik \u201eWellnesshotel\u201c p\u00ebr fush\u00ebn e akomodimit, p\u00ebr sa koh\u00eb q\u00eb t\u00eb pakt\u00ebn grafika shoq\u00ebruese \u00ebsht\u00eb dalluese.  <\/p>\n\n<p class=\"wp-block-paragraph\">Megjithat\u00eb, pronarit t\u00eb k\u00ebsaj marke nuk i lindin t\u00eb drejta nga termi \u201eWellnesshotel\u201c i regjistruar n\u00eb k\u00ebt\u00eb m\u00ebnyr\u00eb. Termi Wellnesshotel mund t\u00eb p\u00ebrdoret pra nga kushdo, pa rezultuar n\u00eb shkelje t\u00eb t\u00eb drejtave t\u00eb mark\u00ebs. Nj\u00eb e drejt\u00eb ekskluziviteti \u2013 pra e drejta p\u00ebr t&#8217;ua ndaluar p\u00ebrdorimin pal\u00ebve t\u00eb treta \u2013 hoteli e fiton n\u00eb k\u00ebt\u00eb rast vet\u00ebm n\u00eb lidhje me grafik\u00ebn dalluese.  <\/p>\n\n<p class=\"wp-block-paragraph\">Edhe rasti i kund\u00ebrt \u00ebsht\u00eb i mundsh\u00ebm. N\u00ebse dizajni grafik \u00ebsht\u00eb aq i zakonsh\u00ebm sa q\u00eb pjesa figurative e mark\u00ebs fjal\u00eb-figur\u00eb nuk fiton aft\u00ebsi dalluese, at\u00ebher\u00eb vet\u00ebm pjesa verbale e mark\u00ebs fiton efekt mbrojt\u00ebs. Ky \u00ebsht\u00eb rasti kur dizajni grafik kufizohet n\u00eb paraqitjen me shkronj\u00ebn standarde &#8220;Arial&#8221; n\u00eb ngjyr\u00ebn &#8220;e kuqe&#8221;.  <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Konsultim fillestar falas\"><span class=\"mr-cta-link-normal\">Zgjidhni tani dat\u00ebn e d\u00ebshiruar:<\/span><span class=\"mr-cta-link-bold\">Konsultim fillestar falas<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-anpassung-an-den-zeitgeist\">P\u00ebrshtatje me frym\u00ebn e koh\u00ebs<\/h2>\n\n<p class=\"wp-block-paragraph\">N\u00ebse si pjesa verbale, ashtu edhe pjesa figurative e mark\u00ebs fjal\u00eb-figur\u00eb jan\u00eb dalluese, at\u00ebher\u00eb \u00ebsht\u00eb avantazh n\u00ebse t\u00eb dyja pjes\u00ebt jan\u00eb t\u00eb ndashme nga nj\u00ebra-tjetra. N\u00eb k\u00ebt\u00eb rast, rekomandohet nj\u00eb regjistrim i ve\u00e7ant\u00eb i nj\u00eb marke fjal\u00ebsh dhe nj\u00eb marke figure. Kjo qasje ka avantazhin q\u00eb mbrojtja e mark\u00ebs, t\u00eb pakt\u00ebn e pjes\u00ebs verbale, vazhdon n\u00ebse ndryshon pjesa grafike.  <\/p>\n\n<p class=\"wp-block-paragraph\">E nj\u00ebjta gj\u00eb vlen edhe n\u00ebse pjesa verbale e mark\u00ebs fjal\u00eb-figur\u00eb nuk \u00ebsht\u00eb e mbrojtshme. Edhe at\u00ebher\u00eb, nj\u00eb mark\u00eb e past\u00ebr figure \u00ebsht\u00eb e preferueshme n\u00ebse pjesa verbale dhe pjesa figurative jan\u00eb qart\u00ebsisht t\u00eb ndashme. K\u00ebshtu, hoteli wellness mund t\u00eb nd\u00ebrroj\u00eb m\u00eb von\u00eb pa probleme n\u00eb nj\u00eb em\u00ebrtim tjet\u00ebr hoteli, pa rrezikuar mbrojtjen e mark\u00ebs s\u00eb logos.  <\/p>\n\n<p class=\"wp-block-paragraph\">Pyetja se cila <a href=\"https:\/\/harlander-partner.eu\/sq\/e-drejta-e-markave-tregtare\/llojet-e-markave\/\">lloj marke<\/a> duhet preferuar, luan nj\u00eb rol qendror n\u00eb procesin e k\u00ebshillimit p\u00ebr markat me elemente fjal\u00ebsh dhe figurash. N\u00eb shum\u00eb raste, nj\u00eb p\u00ebrshtatje \u00ebsht\u00eb e vlefshme p\u00ebr t&#8217;u konsideruar p\u00ebr arsye strategjike. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-abgrenzung-zur-wortmarke\">Dallimi nga marka e fjal\u00ebs<\/h2>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/harlander-partner.eu\/sq\/e-drejta-e-markave-tregtare\/marke-fjale\/\">Marka e past\u00ebr e fjal\u00ebs<\/a>, n\u00eb kontrast me mark\u00ebn fjal\u00eb-figur\u00eb, nuk p\u00ebrmban elemente dizajni. N\u00eb vend t\u00eb k\u00ebsaj, marka e fjal\u00ebs p\u00ebrb\u00ebhet ekskluzivisht nga teksti. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-abgrenzung-zur-bildmarke\">Dallimi nga marka e figur\u00ebs<\/h2>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/harlander-partner.eu\/sq\/e-drejta-e-markave-tregtare\/marke-figurale\/\">Marka e past\u00ebr e figur\u00ebs<\/a>, n\u00eb kontrast me mark\u00ebn fjal\u00eb-figur\u00eb, nuk p\u00ebrmban elemente t\u00eb nj\u00eb marke fjal\u00ebsh, pra, asnj\u00eb shenj\u00eb shkrimi q\u00eb mund t\u00eb p\u00ebrmbahet n\u00eb nj\u00eb mark\u00eb fjal\u00ebsh.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Konsultim fillestar falas\"><span class=\"mr-cta-link-normal\">Zgjidhni tani dat\u00ebn e d\u00ebshiruar:<\/span><span class=\"mr-cta-link-bold\">Konsultim fillestar falas<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-andere-markenarten\">Lloje t\u00eb tjera markash<\/h2>\n\n<p class=\"linkboxes wp-block-paragraph\"><a href=\"https:\/\/marketingrecht.eu\/wortmarke\/\">Marka fjal\u00ebsh<\/a> <a href=\"https:\/\/marketingrecht.eu\/bildmarke\/\">Marka figurative<\/a> <a href=\"https:\/\/marketingrecht.eu\/wort-bild-marke\/\">Marka fjal\u00eb-figurative<\/a> <a href=\"https:\/\/marketingrecht.eu\/farbmarke\/\">Marka ngjyrash<\/a> <a href=\"https:\/\/marketingrecht.eu\/3d-marken\/\">Marka 3D \/ Marka formash<\/a> <a href=\"https:\/\/marketingrecht.eu\/positionsmarke\/\">Marka pozicioni<\/a> <a href=\"https:\/\/marketingrecht.eu\/mustermarke\/\">Marka modelesh<\/a> <a href=\"https:\/\/marketingrecht.eu\/klangmarke-hoermarke\/\">Marka zanore \/ Marka d\u00ebgjimore<\/a> <a href=\"https:\/\/marketingrecht.eu\/kennfadenmarke\/\">Marka fijesh identifikuese<\/a> <a href=\"https:\/\/marketingrecht.eu\/hologrammmarke\/\">Marka hologrami<\/a> <a href=\"https:\/\/marketingrecht.eu\/bewegungsmarke\/\">Marka l\u00ebvizjeje<\/a> <a href=\"https:\/\/marketingrecht.eu\/multimediamarken\/\">Marka multimediale<\/a> <a href=\"https:\/\/marketingrecht.eu\/sonstige-marken\/\">Marka t\u00eb tjera<\/a><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kosten-einer-wort-bild-marke\">Kostot e nj\u00eb marke fjal\u00eb-figur\u00eb<\/h2>\n\n<p class=\"wp-block-paragraph\">D\u00ebshironi t\u00eb regjistroni nj\u00eb mark\u00eb fjal\u00eb-figur\u00eb? At\u00ebher\u00eb jeni n\u00eb vendin e duhur! <\/p>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb p\u00ebrmbledhje e kostove dhe tarifave mund ta gjeni te <a href=\"https:\/\/harlander-partner.eu\/sq\/e-drejta-e-markave-tregtare\/paketa-per-mbrojtjen-e-markes\/\">Paketat tona t\u00eb Mbrojtjes s\u00eb Mark\u00ebs<\/a> me \u00e7mime fikse.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Konsultim fillestar falas\"><span class=\"mr-cta-link-normal\">Zgjidhni tani dat\u00ebn e d\u00ebshiruar:<\/span><span class=\"mr-cta-link-bold\">Konsultim fillestar falas<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"\u00c7far\u00eb \u00ebsht\u00eb nj\u00eb mark\u00eb fjal\u00eb-figur\u00eb? Marka fjal\u00eb-figur\u00eb p\u00ebrb\u00ebhet nga elemente t\u00eb nj\u00eb marke fjal\u00ebsh dhe nj\u00eb marke figure. Nj\u00eb mark\u00eb fjal\u00ebsh b\u00ebhet nj\u00eb mark\u00eb fjal\u00eb-figur\u00eb n\u00ebse nj\u00eb fjal\u00eb theksohet nga &#8230;","protected":false},"author":1,"featured_media":0,"parent":44944,"menu_order":83,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[819],"tags":[],"class_list":["post-41222","page","type-page","status-publish","hentry","category-e-drejta-e-markave"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/sq\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"\u00c7far\u00eb \u00ebsht\u00eb nj\u00eb mark\u00eb fjal\u00eb-figur\u00eb? Marka fjal\u00eb-figur\u00eb p\u00ebrb\u00ebhet nga elemente t\u00eb nj\u00eb marke fjal\u00ebsh dhe nj\u00eb marke figure. Nj\u00eb mark\u00eb fjal\u00ebsh b\u00ebhet nj\u00eb mark\u00eb fjal\u00eb-figur\u00eb n\u00ebse nj\u00eb fjal\u00eb theksohet nga ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/pages\/41222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/comments?post=41222"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/pages\/41222\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/pages\/44944"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/media?parent=41222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/categories?post=41222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/tags?post=41222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}