{"id":145894,"date":"2026-04-15T10:00:00","date_gmt":"2026-04-15T08:00:00","guid":{"rendered":"https:\/\/harlander-partner.eu\/e-drejta-e-konkurrences\/%c2%a7-9-uwg-keqperdorimi-i-shenjave-dalluese\/"},"modified":"2026-06-02T17:21:18","modified_gmt":"2026-06-02T15:21:18","slug":"%c2%a7-9-uwg-keqperdorimi-i-shenjave-dalluese","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/sq\/e-drejta-e-konkurrences\/%c2%a7-9-uwg-keqperdorimi-i-shenjave-dalluese\/","title":{"rendered":"\u00a7 9 UWG \u2013 Keqp\u00ebrdorimi i shenjave dalluese t\u00eb nj\u00eb sip\u00ebrmarr\u00ebsi"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2><a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P9\/NOR40245451\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P9\/NOR40245451\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 9 UWG<\/a> \u2013 Keqp\u00ebrdorimi i shenjave dalluese t\u00eb nj\u00eb sip\u00ebrmarr\u00ebsi<\/h2><ul><li><a href=\"#h-9-uwg-missbrauch-von-kennzeichen-eines-unternehmers\" data-level=\"2\">\u00a7 9 UWG \u2013 Keqp\u00ebrdorimi i shenjave dalluese t\u00eb nj\u00eb sip\u00ebrmarr\u00ebsi<\/a><\/li><li><a href=\"#h-bedeutung-des-kennzeichenschutzes-nach-9-uwg\" data-level=\"2\">R\u00ebnd\u00ebsia e mbrojtjes s\u00eb shenjave dalluese sipas \u00a7 9 UWG<\/a><ul><li><a href=\"#h-wirtschaftliche-funktion\" data-level=\"3\">Funksioni ekonomik<\/a><\/li><\/ul><\/li><li><a href=\"#h-abgrenzung-zu-markenrecht-und-firmenrecht\" data-level=\"2\">Dallimi nga e drejta e markave dhe e drejta e firmave<\/a><ul><li><a href=\"#h-verhaltnis-zum-markenrecht\" data-level=\"3\">Marr\u00ebdh\u00ebnia me t\u00eb drejt\u00ebn e markave<\/a><\/li><li><a href=\"#h-verhaltnis-zum-firmenrecht\" data-level=\"3\">Marr\u00ebdh\u00ebnia me t\u00eb drejt\u00ebn e firmave<\/a><\/li><\/ul><\/li><li><a href=\"#h-geschutzte-kennzeichen-im-sinne-des-nbsp-9-nbsp-uwg\" data-level=\"2\">Shenjat dalluese t\u00eb mbrojtura n\u00eb kuptim t\u00eb \u00a7 9 UWG<\/a><ul><li><a href=\"#h-direkt-geschutzte-kennzeichen\" data-level=\"3\">Shenjat dalluese t\u00eb mbrojtura drejtp\u00ebrdrejt<\/a><\/li><li><a href=\"#h-weitere-kennzeichenformen\" data-level=\"3\">Format e tjera t\u00eb shenjave dalluese<\/a><\/li><\/ul><\/li><li><a href=\"#h-schutzvoraussetzungen\" data-level=\"2\">Kushtet e mbrojtjes<\/a><ul><li><a href=\"#h-handeln-im-geschaftlichen-verkehr\" data-level=\"3\">Veprimtaria n\u00eb qarkullimin tregtar<\/a><\/li><li><a href=\"#h-unterscheidungskraft\" data-level=\"3\">Karakteri dallues<\/a><\/li><li><a href=\"#h-verkehrsgeltung\" data-level=\"3\">Vlefshm\u00ebria tregtare<\/a><\/li><\/ul><\/li><li><a href=\"#h-missbrauch-von-kennzeichen-eines-unternehmens\" data-level=\"2\">Abuzimi i shenjave dalluese t\u00eb nj\u00eb nd\u00ebrmarrjeje<\/a><ul><li><a href=\"#h-kennzeichenmassige-benutzung\" data-level=\"3\">P\u00ebrdorimi si shenj\u00eb dalluese<\/a><\/li><li><a href=\"#h-unbefugte-verwendung-fremder-kennzeichen\" data-level=\"3\">P\u00ebrdorimi i paautorizuar i shenjave dalluese t\u00eb t\u00eb tjer\u00ebve<\/a><\/li><li><a href=\"#h-verwechslungsgefahr-als-zentraler-massstab\" data-level=\"3\">Rreziku i ngat\u00ebrrimit si kriter qendror<\/a><\/li><\/ul><\/li><li><a href=\"#h-formen-der-verwechslungsgefahr\" data-level=\"2\">Format e rrezikut t\u00eb ngat\u00ebrrimit<\/a><ul><li><a href=\"#h-unmittelbare-verwechslungsgefahr\" data-level=\"3\">Rreziku i drejtp\u00ebrdrejt\u00eb i ngat\u00ebrrimit<\/a><\/li><li><a href=\"#h-mittelbare-verwechslungsgefahr\" data-level=\"3\">Rreziku i t\u00ebrthort\u00eb i ngat\u00ebrrimit<\/a><\/li><li><a href=\"#h-gedankliche-verbindung-zwischen-unternehmen\" data-level=\"3\">Lidhja mendore midis nd\u00ebrmarrjeve<\/a><\/li><\/ul><\/li><li><a href=\"#h-sonderfall-domain-grabbing\" data-level=\"2\">Rast i ve\u00e7ant\u00eb: Domain Grabbing<\/a><\/li><li><a href=\"#h-rechtsfolgen-bei-einem-missbrauch-von-kennzeichen-eines-unternehmens\" data-level=\"2\">Pasojat juridike n\u00eb rast t\u00eb keqp\u00ebrdorimit t\u00eb shenjave dalluese t\u00eb nj\u00eb nd\u00ebrmarrjeje<\/a><\/li><li><a href=\"#h-typische-fehler-und-risiken-fur-unternehmen-in-der-praxis\" data-level=\"2\">Gabimet tipike dhe rreziqet p\u00ebr nd\u00ebrmarrjet n\u00eb praktik\u00eb<\/a><ul><li><a href=\"#h-unzureichende-kennzeichenprufung\" data-level=\"3\">Verifikimi i pamjaftuesh\u00ebm i shenjave dalluese<\/a><\/li><li><a href=\"#h-risiko-bei-neugrundungen-und-rebranding\" data-level=\"3\">Rreziku gjat\u00eb themelimit t\u00eb ri dhe rimarkimit<\/a><\/li><\/ul><\/li><li><a href=\"#h-ihre-vorteile-mit-anwaltlicher-unterstutzung\" data-level=\"2\">Avantazhet tuaja me mb\u00ebshtetje ligjore<\/a><\/li><li><a href=\"#h-haufig-gestellte-fragen-faq\" data-level=\"2\">Pyetje t\u00eb shpeshta \u2013 FAQ<\/a><\/li><\/ul><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-9-uwg-missbrauch-von-kennzeichen-eines-unternehmers\">\u00a7 9 UWG \u2013 Keqp\u00ebrdorimi i shenjave dalluese t\u00eb nj\u00eb sip\u00ebrmarr\u00ebsi<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Keqp\u00ebrdorimi i shenjave dalluese t\u00eb nj\u00eb sip\u00ebrmarr\u00ebsi sipas <\/strong><a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P9\/NOR40245451\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P9\/NOR40245451\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u00a7<\/strong> <strong>9<\/strong> <strong>UWG <\/strong><\/a><strong>mbron identitetin ekonomik t\u00eb nj\u00eb nd\u00ebrmarrjeje nga ngat\u00ebrrimi dhe shfryt\u00ebzimi.<\/strong> Shenjat dalluese t\u00eb nd\u00ebrmarrjes si <strong>emri, firma ose em\u00ebrtimi i ve\u00e7ant\u00eb<\/strong> kan\u00eb nj\u00eb vler\u00eb t\u00eb madhe ekonomike, sepse krijojn\u00eb besim dhe sigurojn\u00eb njohjen. Pik\u00ebrisht p\u00ebr k\u00ebt\u00eb arsye, \u00a7 9 UWG ndalon q\u00eb nj\u00eb person tjet\u00ebr t\u00eb p\u00ebrdor\u00eb nj\u00eb shenj\u00eb t\u00eb ngjashme n\u00eb trafikun tregtar, n\u00ebse kjo mund t\u00eb shkaktoj\u00eb <strong>ngat\u00ebrrime<\/strong>. Vendimtare nuk \u00ebsht\u00eb thjesht p\u00ebrdorimi i nj\u00eb shenje, por n\u00ebse kjo <strong>vepron p\u00ebr klient\u00ebt si nj\u00eb tregues origjine<\/strong> dhe i b\u00ebn ata t\u00eb besojn\u00eb se sh\u00ebrbimet vijn\u00eb nga nd\u00ebrmarrja origjinale ose nga nj\u00eb nd\u00ebrmarrje e lidhur. Mbrojtja vlen vet\u00ebm n\u00eb rast <strong>p\u00ebrdorimi t\u00eb autorizuar nga personi i autorizuar<\/strong> dhe funksionon n\u00eb bashk\u00ebveprim me rregullore t\u00eb tjera si <strong>Ligji p\u00ebr Mbrojtjen e Markave (MSchG), e drejta e emrit (ABGB) ose e drejta e firmave (UGB)<\/strong>, ku p\u00ebr markat e regjistruara zbatohet kryesisht MSchG.   <\/p>\n\n<div class=\"wp-block-uagb-container uagb-block-3019fe8e alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-32585033\">\n<p class=\"wp-block-paragraph\">\u00a7 9 UWG, keqp\u00ebrdorimi i shenjave dalluese t\u00eb nj\u00eb nd\u00ebrmarrjeje \u00ebsht\u00eb <strong>p\u00ebrdorimi i paautorizuar i nj\u00eb shenje dalluese t\u00eb nj\u00eb nd\u00ebrmarrjeje tjet\u00ebr, i nj\u00eb marke ose i nj\u00eb em\u00ebrtimi t\u00eb ngjash\u00ebm<\/strong> n\u00eb qarkullimin tregtar, kur nga kjo lind rreziku q\u00eb klient\u00ebt ose partner\u00ebt e biznesit t\u00eb ngat\u00ebrrojn\u00eb origjin\u00ebn tregtare t\u00eb nj\u00eb nd\u00ebrmarrjeje, t\u00eb nj\u00eb malli ose t\u00eb nj\u00eb sh\u00ebrbimi.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-45819ab6\"><picture>\r\n\t\t<source srcset=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a79-UWG-352x198.webp\" >\r\n\t\t<img decoding=\"async\" class=\"mr-picture-small\" src=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a79-UWG.webp\" alt=\"Rreziku i ngat\u00ebrrimit, Domain Grabbing dhe shkeljet e shenjave dalluese: M\u00ebsoni se kur nd\u00ebrmarrjet jan\u00eb t\u00eb mbrojtura sipas \u00a7 9 UWG.\" >\r\n\t<\/picture>\n<\/div>\n<\/div>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eMbrojtja e shenjave dalluese fillon atje ku nj\u00eb shenj\u00eb b\u00ebhet p\u00ebr klient\u00ebt nj\u00eb tregues i qart\u00eb i nd\u00ebrmarrjes\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Konsultim fillestar falas\"><span class=\"mr-cta-link-normal\">Zgjidhni tani dat\u00ebn e d\u00ebshiruar:<\/span><span class=\"mr-cta-link-bold\">Konsultim fillestar falas<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-bedeutung-des-kennzeichenschutzes-nach-9-uwg\">R\u00ebnd\u00ebsia e mbrojtjes s\u00eb shenjave dalluese sipas \u00a7 9 UWG<\/h2>\n\n<p class=\"wp-block-paragraph\">Shenjat dalluese jan\u00eb m\u00eb shum\u00eb se thjesht emra ose logo p\u00ebr nd\u00ebrmarrjet. Ato sh\u00ebrbejn\u00eb si <strong>karakteristik\u00eb dalluese n\u00eb konkurrenc\u00eb<\/strong> dhe u mund\u00ebsojn\u00eb klient\u00ebve t\u00eb identifikojn\u00eb qart\u00eb produktet dhe sh\u00ebrbimet. Pik\u00ebrisht k\u00ebtu nd\u00ebrhyn \u00a7 9 UWG: <strong>Ai mbron nd\u00ebrmarrjet nga p\u00ebrdorimi i shenjave t\u00eb tyre dalluese nga nd\u00ebrmarrje t\u00eb tjera n\u00eb m\u00ebnyr\u00eb q\u00eb t\u00eb krijohen ngat\u00ebrrime.<\/strong>  <\/p>\n\n<p class=\"wp-block-paragraph\">N\u00eb thelb, b\u00ebhet fjal\u00eb p\u00ebr <strong>drejt\u00ebsi n\u00eb konkurrenc\u00eb<\/strong>. Kush nd\u00ebrton nj\u00eb reputacion t\u00eb mir\u00eb gjat\u00eb viteve, nuk duhet t\u00eb rrezikoj\u00eb q\u00eb nj\u00eb pal\u00eb e tret\u00eb ta shfryt\u00ebzoj\u00eb at\u00eb reputacion. N\u00eb t\u00eb nj\u00ebjt\u00ebn koh\u00eb, ligji mbron edhe konsumator\u00ebt, sepse ata mund t\u00eb mb\u00ebshteten n\u00eb <strong>origjin\u00ebn e sh\u00ebrbimeve<\/strong>.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-wirtschaftliche-funktion\">Funksioni ekonomik<\/h3>\n\n<p class=\"wp-block-paragraph\">Funksioni m\u00eb i r\u00ebnd\u00ebsish\u00ebm i nj\u00eb shenje dalluese \u00ebsht\u00eb <strong>funksioni i origjin\u00ebs<\/strong>. Ai u mund\u00ebson klient\u00ebve t\u00eb lidhin mallrat, sh\u00ebrbimet dhe kompanit\u00eb me nj\u00eb ofrues t\u00eb caktuar. Shenjat dalluese krijojn\u00eb njohje dhe ndihmojn\u00eb n\u00eb dallimin e ofertave t\u00eb kompanive t\u00eb ndryshme nga nj\u00ebra-tjetra. Pik\u00ebrisht ky funksion i atribuimit p\u00ebrb\u00ebn baz\u00ebn e mbrojtjes s\u00eb shenjave dalluese sipas \u00a7 9 UWG.   <\/p>\n\n<p class=\"wp-block-paragraph\">Ve\u00e7an\u00ebrisht p\u00ebr nd\u00ebrmarrjet e konsoliduara krijohet nj\u00eb avantazh i konsideruesh\u00ebm: <strong>Shenja dalluese vepron si nj\u00eb anker besimi.<\/strong> Ofruesit e rinj duhet ta fitojn\u00eb k\u00ebt\u00eb besim, nd\u00ebrsa emrat e njohur krijojn\u00eb menj\u00ebher\u00eb njohje. <\/p>\n\n<p class=\"wp-block-paragraph\">N\u00ebse mungon ky funksion i origjin\u00ebs, nuk ekziston nj\u00eb shenj\u00eb dalluese e mbrojtshme. Klient\u00ebt at\u00ebher\u00eb nuk e njohin se nga cila kompani vjen nj\u00eb ofert\u00eb. <\/p>\n\n<p class=\"wp-block-paragraph\">Sa m\u00eb e njohur t\u00eb jet\u00eb nj\u00eb shenj\u00eb dalluese n\u00eb treg, aq m\u00eb e madhe \u00ebsht\u00eb nevoja e saj p\u00ebr mbrojtje. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-abgrenzung-zu-markenrecht-und-firmenrecht\">Dallimi nga e drejta e markave dhe e drejta e firmave<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Mbrojtja e shenjave dalluese sipas \u00a7<\/strong> <strong>9<\/strong> <strong>UWG nuk q\u00ebndron e izoluar, por \u00ebsht\u00eb pjes\u00eb e nj\u00eb sistemi m\u00eb t\u00eb gjer\u00eb t\u00eb t\u00eb drejtave mbrojt\u00ebse.<\/strong> N\u00eb praktik\u00eb mbivendosen ve\u00e7an\u00ebrisht <strong>UWG, e drejta e markave dhe e drejta e firmave<\/strong>, por ndjekin qasje t\u00eb ndryshme. Kush nuk i njeh k\u00ebto dallime, merr shpejt vendime t\u00eb gabuara. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-verhaltnis-zum-markenrecht\">Marr\u00ebdh\u00ebnia me t\u00eb drejt\u00ebn e markave<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>E drejta e markave mbron markat e regjistruara si e drejt\u00eb formale mbrojt\u00ebse.<\/strong> Mbrojtja krijohet p\u00ebrmes <strong>regjistrimit n\u00eb regjistrin e markave<\/strong> dhe vlen pavar\u00ebsisht n\u00ebse tashm\u00eb ndodhin ngat\u00ebrrime konkrete n\u00eb konkurrenc\u00eb.<\/p>\n\n<p class=\"wp-block-paragraph\">E drejta e markave dallon disa grupe rastesh:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Shenja identike p\u00ebr mallra ose sh\u00ebrbime identike<\/strong><\/li>\n\n\n\n<li><strong>Shenja t\u00eb ngjashme me rrezik ngat\u00ebrrimi ekzistues<\/strong><\/li>\n\n\n\n<li><strong>Marka t\u00eb njohura<\/strong>, q\u00eb mbrohen edhe kund\u00ebr shfryt\u00ebzimit t\u00eb thjesht\u00eb t\u00eb reputacionit<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u00a7 9 UWG, p\u00ebrkundrazi, mbron edhe shenjat dalluese q\u00eb nuk jan\u00eb t\u00eb regjistruara si mark\u00eb. Vendimtare \u00ebsht\u00eb q\u00eb shenja dalluese t\u00eb p\u00ebrdoret n\u00eb qarkullimin tregtar dhe t\u00eb jet\u00eb e p\u00ebrshtatshme p\u00ebr t\u00eb dalluar nj\u00eb nd\u00ebrmarrje nga t\u00eb tjerat. N\u00eb qend\u00ebr \u00ebsht\u00eb pyetja n\u00ebse, p\u00ebrmes p\u00ebrdorimit t\u00eb nj\u00eb shenje t\u00eb ngjashme, lind rrezik ngat\u00ebrrimi.  <\/p>\n\n<p class=\"wp-block-paragraph\">N\u00eb praktik\u00eb kjo do t\u00eb thot\u00eb se edhe pa regjistrim t\u00eb mark\u00ebs mund t\u00eb ekzistoj\u00eb nj\u00eb mbrojtje efektive e shenj\u00ebs dalluese. Megjithat\u00eb, nj\u00eb mark\u00eb e regjistruar ofron mbrojtje m\u00eb t\u00eb gjer\u00eb dhe m\u00eb t\u00eb leht\u00eb p\u00ebr t\u2019u zbatuar. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-verhaltnis-zum-firmenrecht\">Marr\u00ebdh\u00ebnia me t\u00eb drejt\u00ebn e firmave<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>E drejta e firm\u00ebs mbron emrin zyrtar t\u00eb nj\u00eb nd\u00ebrmarrjeje n\u00eb qarkullimin tregtar.<\/strong>  Firma duhet t\u00eb dallohet nga firmat ekzistuese dhe nuk guxon t\u00eb p\u00ebrmbaj\u00eb t\u00eb dh\u00ebna mashtruese. Q\u00ebllimi \u00ebsht\u00eb t\u00eb mund\u00ebsohet nj\u00eb identifikim i qart\u00eb i nd\u00ebrmarrjeve.<\/p>\n\n<p class=\"wp-block-paragraph\">\u00a7 9 UWG shkon p\u00ebrtej k\u00ebsaj mbrojtjeje. Dispozita p\u00ebrfshin jo vet\u00ebm firmat e regjistruara, por edhe shenja t\u00eb tjera dalluese q\u00eb n\u00eb konkurrenc\u00eb sh\u00ebrbejn\u00eb si tregues p\u00ebr nj\u00eb nd\u00ebrmarrje t\u00eb caktuar. K\u00ebtu p\u00ebrfshihen, p.sh., fjal\u00ebky\u00e7e t\u00eb firm\u00ebs, em\u00ebrtime t\u00eb ve\u00e7anta t\u00eb nd\u00ebrmarrjes ose domene me funksion shenje dalluese.  <\/p>\n\n<p class=\"wp-block-paragraph\">Edhe n\u00ebse nj\u00eb firm\u00eb \u00ebsht\u00eb <strong>e lejueshme sipas s\u00eb drejt\u00ebs s\u00eb firm\u00ebs<\/strong>, p\u00ebrdorimi i saj mund t\u00eb <strong>shkel\u00eb \u00a7 9 UWG<\/strong>. Kjo ndodh kur ajo, n\u00eb <strong>qarkullimin tregtar, \u00e7on n\u00eb ngat\u00ebrrime<\/strong> me nj\u00eb <strong>shenj\u00eb dalluese ekzistuese<\/strong>. Prandaj, vendimtare nuk \u00ebsht\u00eb vet\u00ebm regjistrimi n\u00eb regjistrin e firmave, por efekti real i shenj\u00ebs dalluese te rrethet e synuara t\u00eb publikut.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-geschutzte-kennzeichen-im-sinne-des-nbsp-9-nbsp-uwg\">Shenjat dalluese t\u00eb mbrojtura n\u00eb kuptim t\u00eb \u00a7 9 UWG<\/h2>\n\n<p class=\"wp-block-paragraph\">\u00a7 9 UWG mbron jo vet\u00ebm emrat ose logot klasike, por nj\u00eb shum\u00ebllojshm\u00ebri formash t\u00eb shenjave dalluese. Mbrohen jo vet\u00ebm emrat klasik\u00eb t\u00eb kompanive ose em\u00ebrtimet e firmave, por edhe karakteristika t\u00eb tjera q\u00eb perceptohen nga klient\u00ebt si tregues i origjin\u00ebs operative. <\/p>\n\n<p class=\"wp-block-paragraph\">Vendimtare nuk \u00ebsht\u00eb forma e jashtme e shenj\u00ebs dalluese, por funksioni i saj si <strong>karakteristik\u00eb njohjeje dhe dallimi<\/strong>. Ligji synon t\u00eb parandaloj\u00eb q\u00eb kompanit\u00eb t\u00eb shkaktojn\u00eb ngat\u00ebrresa ose t\u00eb p\u00ebrfitojn\u00eb nga reputacioni i pjes\u00ebmarr\u00ebsve t\u00eb tjer\u00eb t\u00eb tregut duke p\u00ebrdorur shenja dalluese t\u00eb ngjashme.<\/p>\n\n<p class=\"wp-block-paragraph\">N\u00eb k\u00ebt\u00eb kontekst, \u00a7 9 UWG b\u00ebn dallimin midis shenjave dalluese q\u00eb g\u00ebzojn\u00eb mbrojtje tashm\u00eb p\u00ebr shkak t\u00eb p\u00ebrdorimit t\u00eb tyre n\u00eb trafikun tregtar, dhe atyre q\u00eb k\u00ebrkojn\u00eb gjithashtu nj\u00eb vler\u00eb tregtare:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Shenjat dalluese t\u00eb mbrojtura drejtp\u00ebrdrejt:<\/strong> K\u00ebtu p\u00ebrfshihen ve\u00e7an\u00ebrisht <strong>emri, firma dhe em\u00ebrtimi i ve\u00e7ant\u00eb i nd\u00ebrmarrjes<\/strong>. K\u00ebto g\u00ebzojn\u00eb mbrojtje sapo p\u00ebrdoren n\u00eb trafikun tregtar dhe plot\u00ebsojn\u00eb nj\u00eb funksion dallues. <\/li>\n\n\n\n<li><strong>Forma t\u00eb tjera t\u00eb shenjave dalluese:<\/strong> K\u00ebtu p\u00ebrfshihen <strong>shenjat dalluese t\u00eb biznesit dhe dizajnet tipike<\/strong> si ambalazhimet, ngjyrat ose paraqitjet. Megjithat\u00eb, k\u00ebto mbrohen vet\u00ebm n\u00ebse kan\u00eb <strong>vler\u00eb tregtare<\/strong>. Kjo do t\u00eb thot\u00eb q\u00eb ato jan\u00eb vendosur n\u00eb treg n\u00eb at\u00eb m\u00ebnyr\u00eb q\u00eb qarqet e p\u00ebrfshira tregtare <strong>i njohin si shenja dalluese t\u00eb nj\u00eb nd\u00ebrmarrjeje t\u00eb caktuar<\/strong>.  <\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"h-direkt-geschutzte-kennzeichen\">Shenjat dalluese t\u00eb mbrojtura drejtp\u00ebrdrejt<\/h3>\n\n<p class=\"wp-block-paragraph\">Shenjat dalluese t\u00eb mbrojtura drejtp\u00ebrdrejt p\u00ebrb\u00ebjn\u00eb baz\u00ebn qendrore t\u00eb mbrojtjes s\u00eb shenjave dalluese sipas \u00a7 9 UWG. K\u00ebtu p\u00ebrfshihen ve\u00e7an\u00ebrisht <strong>emri, firma dhe em\u00ebrtimi i ve\u00e7ant\u00eb i nd\u00ebrmarrjes<\/strong>. K\u00ebto shenja dalluese duhet t\u00eb jen\u00eb t\u00eb p\u00ebrshtatshme p\u00ebr t\u00eb <strong>treguar nj\u00eb nd\u00ebrmarrje t\u00eb caktuar<\/strong> dhe t\u00eb ken\u00eb fuqi t\u00eb mjaftueshme <strong>dalluese<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Mbrojtja nuk lind vet\u00ebm p\u00ebrmes nj\u00eb regjistrimi, por q\u00eb me <strong>p\u00ebrdorimin faktik n\u00eb trafikun tregtar<\/strong>. Sapo nj\u00eb nd\u00ebrmarrje paraqitet n\u00ebn nj\u00eb em\u00ebr ose em\u00ebrtim t\u00eb caktuar dhe klient\u00ebt e kuptojn\u00eb k\u00ebt\u00eb em\u00ebrtim si <strong>tregues origjine<\/strong>, krijohet nj\u00eb shenj\u00eb dalluese e mbrojtur ligj\u00ebrisht. <\/p>\n\n<p class=\"wp-block-paragraph\">T\u00eb mbrojtura mund t\u00eb jen\u00eb, p\u00ebr shembull, <strong>emri i firm\u00ebs<\/strong> s\u00eb nj\u00eb nd\u00ebrmarrjeje, nj\u00eb <strong>slogan i firm\u00ebs<\/strong> i p\u00ebrdorur n\u00eb trafikun tregtar ose nj\u00eb <strong>em\u00ebrtim i ve\u00e7ant\u00eb i nd\u00ebrmarrjes<\/strong>, n\u00ebn t\u00eb cilin nj\u00eb biznes \u00ebsht\u00eb i njohur n\u00eb treg. Konceptet thjesht p\u00ebrshkruese, nga ana tjet\u00ebr, n\u00eb thelb nuk g\u00ebzojn\u00eb mbrojtje, p\u00ebr sa koh\u00eb q\u00eb nuk kan\u00eb fituar nj\u00eb fuqi dalluese t\u00eb pavarur p\u00ebrmes p\u00ebrdorimit intensiv. <\/p>\n\n<h4 class=\"wp-block-heading\" id=\"h-namen-und-firmen\">Emrat dhe firmat<\/h4>\n\n<p class=\"wp-block-paragraph\">Emrat dhe firmat jan\u00eb nd\u00ebr shenjat dalluese m\u00eb t\u00eb r\u00ebnd\u00ebsishme t\u00eb nj\u00eb nd\u00ebrmarrjeje. <strong>Emri<\/strong> tregon vet\u00eb <strong>bart\u00ebsin e nd\u00ebrmarrjes<\/strong>, nd\u00ebrsa <strong>firma<\/strong> \u00ebsht\u00eb <strong>emri i regjistruar n\u00eb regjistrin tregtar<\/strong> i nj\u00eb sip\u00ebrmarr\u00ebsi. T\u00eb dyja k\u00ebto shenja dalluese u mund\u00ebsojn\u00eb klient\u00ebve, partner\u00ebve t\u00eb biznesit dhe autoriteteve t\u00eb identifikojn\u00eb qart\u00eb nj\u00eb nd\u00ebrmarrje.  <\/p>\n\n<p class=\"wp-block-paragraph\">\u00a7 9 UWG mbron emrat dhe firmat nga p\u00ebrdorimi nga pal\u00eb t\u00eb treta, i cili mund t\u00eb \u00e7oj\u00eb n\u00eb ngat\u00ebrresa. K\u00ebtu nuk b\u00ebhet fjal\u00eb vet\u00ebm p\u00ebr emrin e plot\u00eb t\u00eb firm\u00ebs. Edhe komponent\u00ebt thelb\u00ebsor\u00eb ose sloganet e firm\u00ebs t\u00eb p\u00ebrdorura n\u00eb trafikun tregtar mund t\u00eb g\u00ebzojn\u00eb mbrojtje, n\u00ebse jan\u00eb t\u00eb p\u00ebrshtatshme p\u00ebr t\u00eb treguar nj\u00eb nd\u00ebrmarrje t\u00eb caktuar.  <\/p>\n\n<p class=\"wp-block-paragraph\">P\u00ebrve\u00e7 \u00a7 9 UWG, emrat dhe firmat mund t\u00eb mbrohen edhe sipas dispozitave t\u00eb tjera ligjore. K\u00ebtu jan\u00eb relevante ligji i emrit sipas <a href=\"https:\/\/www.ris.bka.gv.at\/eli\/jgs\/1811\/946\/P43\/NOR12017733\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/jgs\/1811\/946\/P43\/NOR12017733\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 43 ABGB<\/a> si dhe dispozitat e ligjit t\u00eb regjistrit tregtar sipas <a href=\"https:\/\/ris.bka.gv.at\/eli\/drgbl\/1897\/219\/P37\/NOR40069806\" type=\"link\" id=\"https:\/\/ris.bka.gv.at\/eli\/drgbl\/1897\/219\/P37\/NOR40069806\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7\u00a7 37 e vijues t\u00eb Kodit t\u00eb Biznesit (UGB)<\/a>. <\/p>\n\n<h4 class=\"wp-block-heading\" id=\"h-unternehmensbezeichnungen\">Em\u00ebrtimet e nd\u00ebrmarrjeve<\/h4>\n\n<p class=\"wp-block-paragraph\">Em\u00ebrtimet e nd\u00ebrmarrjeve jan\u00eb shenja dalluese q\u00eb karakterizojn\u00eb nj\u00eb nd\u00ebrmarrje ose nj\u00eb biznes, pa qen\u00eb pjes\u00eb e firm\u00ebs s\u00eb regjistruar. K\u00ebtu p\u00ebrfshihen ve\u00e7an\u00ebrisht <strong>em\u00ebrtimet e bizneseve dhe t\u00eb establimenteve<\/strong>, si\u00e7 p\u00ebrdoren shpesh n\u00eb hotele, restorante, farmaci ose biznese t\u00eb tjera. <\/p>\n\n<p class=\"wp-block-paragraph\">Mbrojtja krijohet p\u00ebrmes p\u00ebrdorimit aktual n\u00eb trafikun tregtar. Kusht \u00ebsht\u00eb q\u00eb em\u00ebrtimi t\u00eb jet\u00eb mjaftuesh\u00ebm <strong>dallues<\/strong> dhe t\u00eb kuptohet nga qarqet e interesuara tregtare si <strong>tregues i nj\u00eb nd\u00ebrmarrjeje t\u00eb caktuar<\/strong>. Q\u00ebllimi i mbrojtjes \u00ebsht\u00eb parandalimi i ngat\u00ebrresave me shenjat dalluese ekzistuese t\u00eb nd\u00ebrmarrjeve.  <\/p>\n\n<h4 class=\"wp-block-heading\" id=\"h-domains-mit-kennzeichenfunktion\">Domain-et me funksion shenje dalluese<\/h4>\n\n<p class=\"wp-block-paragraph\"><strong>Domain-et<\/strong> mund t\u00eb g\u00ebzojn\u00eb mbrojtje si shenja dalluese, n\u00ebse p\u00ebrdoren n\u00eb trafikun tregtar si tregues i nj\u00eb nd\u00ebrmarrjeje t\u00eb caktuar. Kjo vlen ve\u00e7an\u00ebrisht p\u00ebr domain-et q\u00eb p\u00ebrmbajn\u00eb nj\u00eb em\u00ebr nd\u00ebrmarrjeje, nj\u00eb firm\u00eb ose nj\u00eb em\u00ebrtim tjet\u00ebr dallues. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-weitere-kennzeichenformen\">Format e tjera t\u00eb shenjave dalluese<\/h3>\n\n<p class=\"wp-block-paragraph\">P\u00ebrve\u00e7 em\u00ebrtimeve klasike, \u00a7 9 UWG p\u00ebrfshin edhe <strong>pamjen e jashtme t\u00eb nj\u00eb nd\u00ebrmarrjeje<\/strong>. K\u00ebtu p\u00ebrfshihen ve\u00e7an\u00ebrisht <strong>shenjat dalluese t\u00eb biznesit si dhe forma t\u00eb tjera t\u00eb shenjave dalluese<\/strong>, si p.sh. <strong>dizajnet e produkteve, ambalazhimet, konceptet e ngjyrave, dizajnet ose paraqitja e hap\u00ebsirave tregtare dhe materialeve reklamuese<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">P\u00ebr k\u00ebto forma t\u00eb shenjave dalluese vlejn\u00eb kushte m\u00eb t\u00eb rrepta. Ato mbrohen vet\u00ebm n\u00ebse njihen brenda qarqeve t\u00eb interesuara tregtare si tregues i nj\u00eb nd\u00ebrmarrjeje t\u00eb caktuar. Ligj\u00ebrisht, kjo quhet <strong>vler\u00eb tregtare<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb <strong>vler\u00eb tregtare<\/strong> ekziston kur nj\u00eb pjes\u00eb e konsiderueshme e klient\u00ebve t\u00eb synuar jo vet\u00ebm e perceptojn\u00eb dizajnin konkret, por e lidhin at\u00eb me nj\u00eb nd\u00ebrmarrje t\u00eb caktuar. Vet\u00ebm n\u00eb k\u00ebt\u00eb m\u00ebnyr\u00eb nj\u00eb dizajn i thjesht\u00eb b\u00ebhet nj\u00eb shenj\u00eb dalluese e mbrojtur ligj\u00ebrisht. <\/p>\n\n<p class=\"wp-block-paragraph\">Vendimtare pra nuk \u00ebsht\u00eb n\u00ebse nj\u00eb ambalazh, ngjyr\u00eb apo paraqitje \u00ebsht\u00eb ve\u00e7an\u00ebrisht t\u00ebrheq\u00ebse. Vendimtare \u00ebsht\u00eb m\u00eb tep\u00ebr n\u00ebse ajo n\u00eb treg p\u00ebrmbush funksionin e nj\u00eb treguesi origjine dhe njihet nga klient\u00ebt si shenj\u00eb dalluese e nj\u00eb nd\u00ebrmarrjeje t\u00eb caktuar. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eP\u00ebr format e tjera t\u00eb shenjave dalluese, mbrojtja krijohet vet\u00ebm kur dizajni konkret kuptohet n\u00eb trafikun tregtar si tregues p\u00ebr pik\u00ebrisht k\u00ebt\u00eb nd\u00ebrmarrje.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Konsultim fillestar falas\"><span class=\"mr-cta-link-normal\">Zgjidhni tani dat\u00ebn e d\u00ebshiruar:<\/span><span class=\"mr-cta-link-bold\">Konsultim fillestar falas<\/span><\/a>\n\n<h4 class=\"wp-block-heading\" id=\"h-ausstattungen-logos-verpackungen-und-sonstige-gestaltungen\">Prezantimet vizuale, logot, ambalazhet dhe dizajne t\u00eb tjera<\/h4>\n\n<p class=\"wp-block-paragraph\">Edhe <strong>dizajni i jasht\u00ebm i nj\u00eb nd\u00ebrmarrjeje<\/strong> ose i <strong>produkteve <\/strong>t\u00eb saj mund t\u00eb g\u00ebzoj\u00eb mbrojtje si shenj\u00eb dalluese. K\u00ebtu p\u00ebrfshihen ve\u00e7an\u00ebrisht prezantimet vizuale, logot, ambalazhet, konceptet e ngjyrave, paraqitjet e produkteve si dhe karakteristika t\u00eb tjera dalluese t\u00eb dizajnit, t\u00eb cilat klient\u00ebt i njohin si tregues t\u00eb origjin\u00ebs s\u00eb nj\u00eb produkti ose sh\u00ebrbimi. <\/p>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb <strong>prezantim vizual (Ausstattung)<\/strong> \u00ebsht\u00eb dizajni i jasht\u00ebm karakteristik me t\u00eb cilin nj\u00eb nd\u00ebrmarrje prezanton mallrat, sh\u00ebrbimet ose paraqitjen e saj n\u00eb treg. K\u00ebtu b\u00ebjn\u00eb pjes\u00eb dizajni i produkteve, ambalazheve, letrave t\u00eb biznesit, mjeteve reklamuese ose koncepteve t\u00eb ngjyrave. K\u00ebto mund t\u00eb g\u00ebzojn\u00eb mbrojtje si shenj\u00eb dalluese, n\u00ebse klient\u00ebt ia atribuojn\u00eb dizajnin nj\u00eb nd\u00ebrmarrjeje t\u00eb caktuar.  <\/p>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb <strong>logo<\/strong> p\u00ebrmbush nj\u00eb funksion t\u00eb ngjash\u00ebm me emrin e nj\u00eb nd\u00ebrmarrjeje. Ajo mund\u00ebson njohjen e shpejt\u00eb dhe krijon besim te klient\u00ebt. Shembuj t\u00eb njohur jan\u00eb simbolet grafike t\u00eb theksuara, shkrimet karakteristike ose kombinimet e ve\u00e7anta t\u00eb ngjyrave, t\u00eb cilat lidhen drejtp\u00ebrdrejt me nj\u00eb nd\u00ebrmarrje t\u00eb caktuar.  <\/p>\n\n<p class=\"wp-block-paragraph\">Edhe <strong>ambalazhimet ose dizajnet e produkteve<\/strong> mund t\u00eb g\u00ebzojn\u00eb mbrojtje, n\u00ebse ato dallojn\u00eb qart\u00eb nga dizajnet e zakonshme t\u00eb industris\u00eb dhe krijojn\u00eb n\u00eb nd\u00ebrgjegjen e klient\u00ebve nj\u00eb lidhje me nj\u00eb nd\u00ebrmarrje t\u00eb caktuar. E nj\u00ebjta gj\u00eb vlen p\u00ebr konceptet e ve\u00e7anta t\u00eb ngjyrave ose dizajnet uniforme t\u00eb hap\u00ebsirave tregtare, materialeve reklamuese ose paraqitjeve t\u00eb nd\u00ebrmarrjeve. <\/p>\n\n<h4 class=\"wp-block-heading\" id=\"h-geschaftsabzeichen\">Shenjat dalluese t\u00eb biznesit<\/h4>\n\n<p class=\"wp-block-paragraph\">Shenjat dalluese t\u00eb biznesit jan\u00eb shenja q\u00eb e b\u00ebjn\u00eb nj\u00eb nd\u00ebrmarrje t\u00eb njohur n\u00eb trafikun tregtar, pa qen\u00eb domosdoshm\u00ebrisht emri ose firma e nd\u00ebrmarrjes. Ato sh\u00ebrbejn\u00eb p\u00ebr t\u00eb leht\u00ebsuar njohjen e nj\u00eb nd\u00ebrmarrjeje nga klient\u00ebt dhe p\u00ebr ta dalluar at\u00eb nga konkurrent\u00ebt. <\/p>\n\n<p class=\"wp-block-paragraph\">N\u00eb <strong>shenjat dalluese t\u00eb biznesit<\/strong> mund t\u00eb p\u00ebrfshihen, p\u00ebr shembull, simbole t\u00eb caktuara, elemente grafike, dizajne ngjyrash, slogane reklamuese ose karakteristika t\u00eb tjera dalluese, t\u00eb cilat klient\u00ebt i lidhin me nj\u00eb nd\u00ebrmarrje t\u00eb caktuar. Edhe dizajni i ve\u00e7ant\u00eb i lokaleve t\u00eb biznesit, vitrinave ose automjeteve t\u00eb kompanis\u00eb mbrohet si shenj\u00eb dalluese e biznesit. <\/p>\n\n<p class=\"wp-block-paragraph\">Sa m\u00eb e njohur t\u00eb jet\u00eb nj\u00eb shenj\u00eb dalluese e biznesit dhe sa m\u00eb fort ta lidhin klient\u00ebt at\u00eb me nj\u00eb nd\u00ebrmarrje t\u00eb caktuar, aq m\u00eb e gjer\u00eb \u00ebsht\u00eb mbrojtja ligjore.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-schutzvoraussetzungen\">Kushtet e mbrojtjes<\/h2>\n\n<p class=\"wp-block-paragraph\">Jo \u00e7do shenj\u00eb g\u00ebzon automatikisht mbrojtje. Q\u00eb nj\u00eb nd\u00ebrmarrje t\u00eb mund t\u00eb pretendoj\u00eb t\u00eb drejta p\u00ebr shkak t\u00eb keqp\u00ebrdorimit t\u00eb shenjave dalluese t\u00eb nj\u00eb nd\u00ebrmarrjeje, duhet t\u00eb plot\u00ebsohen disa <strong>parakushte ligjore<\/strong>.  <\/p>\n\n<h4 class=\"wp-block-heading\" id=\"h-schutzvoraussetzungen-bei-direkt-geschutzten-kennzeichenformen\">Kushtet e mbrojtjes p\u00ebr format e shenjave dalluese t\u00eb mbrojtura drejtp\u00ebrdrejt<\/h4>\n\n<ul class=\"wp-block-list\">\n<li><strong>Veprimtaria n\u00eb qarkullimin tregtar<\/strong><\/li>\n\n\n\n<li><strong>Karakteri dallues<\/strong><\/li>\n\n\n\n<li><strong>P\u00ebrdorimi i autorizuar<\/strong><\/li>\n<\/ul>\n\n<h4 class=\"wp-block-heading\" id=\"h-schutzvoraussetzungen-bei-weiteren-kennzeichenformen\">Kushtet e mbrojtjes p\u00ebr format e tjera t\u00eb shenjave dalluese<\/h4>\n\n<ul class=\"wp-block-list\">\n<li><strong>P\u00ebrdorimi n\u00eb trafikun tregtar<\/strong><\/li>\n\n\n\n<li><strong>Vlefshm\u00ebria tregtare<\/strong><\/li>\n\n\n\n<li><strong>P\u00ebrdorimi i autorizuar<\/strong><\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"h-handeln-im-geschaftlichen-verkehr\">Veprimtaria n\u00eb qarkullimin tregtar<\/h3>\n\n<p class=\"wp-block-paragraph\">Mbrojtja e shenjave dalluese supozon gjithmon\u00eb q\u00eb nj\u00eb shenj\u00eb dalluese t\u00eb p\u00ebrdoret n\u00eb trafikun tregtar. Kjo do t\u00eb thot\u00eb q\u00eb shenja shfaqet <strong>nga jasht\u00eb n\u00eb kuad\u00ebr t\u00eb nj\u00eb aktiviteti ekonomik<\/strong> dhe sh\u00ebrben p\u00ebr t\u00eb dalluar nj\u00eb nd\u00ebrmarrje, mallrat ose sh\u00ebrbimet e saj nga pjes\u00ebmarr\u00ebsit e tjer\u00eb t\u00eb tregut. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>P\u00ebrdorimet private ose thjesht t\u00eb brendshme<\/strong>, t\u00eb cilat nuk jan\u00eb t\u00eb aksesueshme p\u00ebr pjes\u00ebmarr\u00ebsit e tjer\u00eb t\u00eb tregut, nuk p\u00ebrfshihen. Vendimtare \u00ebsht\u00eb q\u00eb shenja dalluese <strong>t\u00eb b\u00ebhet e dukshme p\u00ebr klient\u00ebt dhe t\u00eb veproj\u00eb n\u00eb treg<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Pa k\u00ebt\u00eb efekt t\u00eb jasht\u00ebm nuk krijohet mbrojtje.<\/strong>  Vet\u00ebm p\u00ebrmes kontaktit me tregun nj\u00eb shenj\u00eb dalluese zhvillon r\u00ebnd\u00ebsin\u00eb e saj juridike.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-unterscheidungskraft\">Karakteri dallues<\/h3>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb shenj\u00eb dalluese duhet t\u00eb jet\u00eb e p\u00ebrshtatshme p\u00ebr t\u00eb <strong>treguar nj\u00eb nd\u00ebrmarrje t\u00eb caktuar<\/strong> dhe p\u00ebr ta <strong>dalluar at\u00eb nga nd\u00ebrmarrjet e tjera<\/strong>. Kjo karakteristik\u00eb quhet fuqi dalluese dhe p\u00ebrb\u00ebn nj\u00eb kusht qendror t\u00eb mbrojtjes s\u00eb shenjave dalluese. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Mungesa e fuqis\u00eb dalluese ekziston n\u00eb rastet e:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Em\u00ebrtimeve t\u00eb kategorive<\/strong>, t\u00eb cilat p\u00ebrshkruajn\u00eb nj\u00eb kategori t\u00eb t\u00ebr\u00eb produktesh ose sh\u00ebrbimesh,<\/li>\n\n\n\n<li><strong>p\u00ebrshkrimeve t\u00eb aktiviteteve<\/strong>, t\u00eb cilat thjesht tregojn\u00eb sh\u00ebrbimin e ofruar,<\/li>\n\n\n\n<li><strong>treguesve gjeografik\u00eb t\u00eb origjin\u00ebs<\/strong>, t\u00eb cil\u00ebt tregojn\u00eb vet\u00ebm nj\u00eb vend ose nj\u00eb rajon, <\/li>\n\n\n\n<li><strong>em\u00ebrtimeve t\u00eb p\u00ebrgjithshme t\u00eb industris\u00eb<\/strong>, t\u00eb cilat nuk mund\u00ebsojn\u00eb atribuimin te nj\u00eb nd\u00ebrmarrje e caktuar.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">K\u00ebto terma kuptohen nga qarqet e interesuara tregtare si informacione t\u00eb thjeshta faktike dhe jo si tregues i nj\u00eb nd\u00ebrmarrjeje t\u00eb caktuar. Prandaj, ato n\u00eb thelb nuk g\u00ebzojn\u00eb mbrojtje si shenja dalluese. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-verkehrsgeltung\">Vlefshm\u00ebria tregtare<\/h3>\n\n<p class=\"wp-block-paragraph\">P\u00ebr forma t\u00eb caktuara t\u00eb shenjave dalluese, <strong>p\u00ebrdorimi i thjesht\u00eb n\u00eb trafikun tregtar<\/strong> nuk mjafton. Kjo prek prezantimet vizuale, shenjat dalluese t\u00eb biznesit, logot, ambalazhet, dizajnet e ngjyrave dhe karakteristika t\u00eb tjera t\u00eb dizajnit. Q\u00eb k\u00ebto shenja dalluese t\u00eb g\u00ebzojn\u00eb mbrojtje sipas \u00a7 9 UWG, ato duhet t\u00eb ken\u00eb fituar t\u00eb ashtuquajtur\u00ebn <strong>vler\u00eb tregtare (Verkehrsgeltung)<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Flitet p\u00ebr <strong>vler\u00eb tregtare<\/strong> kur nj\u00eb pjes\u00eb e konsiderueshme e qarqeve t\u00eb interesuara tregtare e lidhin shenj\u00ebn dalluese me nj\u00eb nd\u00ebrmarrje t\u00eb caktuar. Vendimtare nuk \u00ebsht\u00eb q\u00eb klient\u00ebt t\u00eb njohin emrin e nd\u00ebrmarrjes. Mjafton q\u00eb ata t\u00eb njohin se dizajni, ngjyra ose em\u00ebrtimi n\u00eb fjal\u00eb vjen nga nj\u00eb ofrues i caktuar.  <\/p>\n\n<p class=\"wp-block-paragraph\">Vlera tregtare krijohet p\u00ebrmes nj\u00eb p\u00ebrdorimi t\u00eb gjat\u00eb dhe intensiv n\u00eb trafikun tregtar. Nj\u00eb fuqi e ul\u00ebt dalluese e nj\u00eb shenje dalluese mund t\u00eb z\u00ebvend\u00ebsohet nga nj\u00eb vler\u00eb e lart\u00eb tregtare. <\/p>\n\n<p class=\"wp-block-paragraph\">Vlera tregtare mund t\u00eb \u00e7oj\u00eb n\u00eb at\u00eb q\u00eb em\u00ebrtimet fillimisht t\u00eb pambrojtshme t\u00eb fitojn\u00eb mbrojtje si shenja dalluese n\u00eb m\u00ebnyr\u00eb t\u00eb jasht\u00ebzakonshme. Kjo prek: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Em\u00ebrtimet e kategorive<\/li>\n\n\n\n<li>P\u00ebrshkrimet e aktiviteteve<\/li>\n\n\n\n<li>Treguesit gjeografik\u00eb t\u00eb origjin\u00ebs<\/li>\n\n\n\n<li>Em\u00ebrtimet e p\u00ebrgjithshme t\u00eb industris\u00eb<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"h-missbrauch-von-kennzeichen-eines-unternehmens\">Abuzimi i shenjave dalluese t\u00eb nj\u00eb nd\u00ebrmarrjeje<\/h2>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb keqp\u00ebrdorim i shenjave dalluese t\u00eb nj\u00eb nd\u00ebrmarrjeje ekziston kur nj\u00eb pal\u00eb e tret\u00eb p\u00ebrdor pa autorizim nj\u00eb shenj\u00eb dalluese t\u00eb mbrojtur n\u00eb trafikun tregtar n\u00eb nj\u00eb m\u00ebnyr\u00eb q\u00eb \u00ebsht\u00eb e p\u00ebrshtatshme p\u00ebr t\u00eb shkaktuar ngat\u00ebrresa me nj\u00eb shenj\u00eb dalluese ekzistuese. <\/p>\n\n<p class=\"wp-block-paragraph\">N\u00eb qend\u00ebr q\u00ebndrojn\u00eb tre kritere qendrore:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>P\u00ebrdorimi si shenj\u00eb dalluese<\/strong><\/li>\n\n\n\n<li><strong>P\u00ebrdorimi i paautorizuar i shenjave dalluese t\u00eb t\u00eb tjer\u00ebve<\/strong><\/li>\n\n\n\n<li><strong>Rreziku i ngat\u00ebrres\u00ebs<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>K\u00ebto kushte veprojn\u00eb s\u00eb bashku.<\/strong> N\u00ebse mungon nj\u00eb nga k\u00ebto elemente, zakonisht nuk ka pretendim. Ve\u00e7an\u00ebrisht e r\u00ebnd\u00ebsishme \u00ebsht\u00eb q\u00eb shenja dalluese <strong>t\u00eb p\u00ebrdoret aktualisht dhe t\u00eb p\u00ebrmbush\u00eb nj\u00eb funksion n\u00eb treg<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-kennzeichenmassige-benutzung\">P\u00ebrdorimi si shenj\u00eb dalluese<\/h3>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb p\u00ebrdorim si shenj\u00eb dalluese ekziston kur shenja p\u00ebrdoret p\u00ebr t\u00eb dalluar mallra, sh\u00ebrbime ose nj\u00eb nd\u00ebrmarrje dhe sh\u00ebrben si tregues i origjin\u00ebs s\u00eb tyre operative.<\/p>\n\n<p class=\"wp-block-paragraph\">Vendimtare \u00ebsht\u00eb se si <strong>qarqet e interesuara tregtare e kuptojn\u00eb p\u00ebrdorimin e shenj\u00ebs<\/strong>. N\u00ebse klient\u00ebt krijojn\u00eb p\u00ebrshtypjen se shenja dalluese p\u00ebrfaq\u00ebson nj\u00eb nd\u00ebrmarrje t\u00eb caktuar ose origjin\u00ebn e nj\u00eb oferte, at\u00ebher\u00eb ekziston nj\u00eb p\u00ebrdorim si shenj\u00eb dalluese. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Nuk ka p\u00ebrdorim si shenj\u00eb dalluese<\/strong>, nga ana tjet\u00ebr, n\u00ebse nj\u00eb shenj\u00eb dalluese e huaj p\u00ebrdoret thjesht n\u00eb m\u00ebnyr\u00eb p\u00ebrshkruese ose p\u00ebrmendet n\u00eb kuad\u00ebr t\u00eb nj\u00eb raportimi objektiv. Kush, p\u00ebr shembull, raporton p\u00ebr nj\u00eb nd\u00ebrmarrje, teston produktet e saj ose i referohet sh\u00ebrbimeve t\u00eb saj, zakonisht nuk e p\u00ebrdor shenj\u00ebn dalluese p\u00ebr t\u00eb dalluar mallrat ose sh\u00ebrbimet e veta. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-unbefugte-verwendung-fremder-kennzeichen\">P\u00ebrdorimi i paautorizuar i shenjave dalluese t\u00eb t\u00eb tjer\u00ebve<\/h3>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb parakusht tjet\u00ebr p\u00ebr ekzistenc\u00ebn e nj\u00eb keqp\u00ebrdorimi t\u00eb shenjave dalluese t\u00eb nj\u00eb nd\u00ebrmarrjeje \u00ebsht\u00eb q\u00eb shenja t\u00eb p\u00ebrdoret <strong>pa p\u00eblqim<\/strong> ose autorizim tjet\u00ebr. <\/p>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb p\u00ebrdorim i paautorizuar ekziston, p\u00ebr shembull, kur nj\u00eb nd\u00ebrmarrje e sapokrijuar shfaqet n\u00ebn nj\u00eb em\u00ebrtim q\u00eb i ngjan shum\u00eb nj\u00eb nd\u00ebrmarrjeje tashm\u00eb t\u00eb themeluar. Klient\u00ebt mund t\u00eb supozojn\u00eb se ekziston nj\u00eb lidhje ekonomike midis nd\u00ebrmarrjeve ose se ato i p\u00ebrkasin t\u00eb nj\u00ebjt\u00ebs nd\u00ebrmarrje. <\/p>\n\n<p class=\"wp-block-paragraph\">Kush p\u00ebrdor nj\u00eb shenj\u00eb dalluese me p\u00eblqimin e t\u00eb autorizuarit, p\u00ebr shembull, n\u00eb baz\u00eb t\u00eb nj\u00eb <strong>kontrate licence<\/strong>, n\u00eb thelb nuk vepron n\u00eb m\u00ebnyr\u00eb t\u00eb paligjshme.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-verwechslungsgefahr-als-zentraler-massstab\">Rreziku i ngat\u00ebrrimit si kriter qendror<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Rreziku i ngat\u00ebrrimit \u00ebsht\u00eb thelbi i \u00a7<\/strong> <strong>9<\/strong> <strong>UWG.<\/strong> Pa t\u00eb, nuk ka pretendim. Nj\u00eb shkelje ekziston vet\u00ebm at\u00ebher\u00eb kur p\u00ebrdorimi i nj\u00eb shenje dalluese \u00ebsht\u00eb i p\u00ebrshtatsh\u00ebm p\u00ebr t\u00eb krijuar nj\u00eb p\u00ebrshtypje t\u00eb pasakt\u00eb te qarqet p\u00ebrkat\u00ebse t\u00eb tregut lidhur me origjin\u00ebn tregtare.<\/p>\n\n<p class=\"wp-block-paragraph\">Me k\u00ebt\u00eb rast nuk ka r\u00ebnd\u00ebsi n\u00ebse realisht kan\u00eb ndodhur tashm\u00eb ngat\u00ebrrime. Mjafton q\u00eb t\u00eb ekzistoj\u00eb rreziku q\u00eb klient\u00ebt t\u00eb besojn\u00eb se ofertat vijn\u00eb <strong>nga e nj\u00ebjta nd\u00ebrmarrje<\/strong> ose nga <strong>nd\u00ebrmarrje t\u00eb lidhura ekonomikisht<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Gjat\u00eb <strong>vler\u00ebsimit<\/strong> t\u00eb rrezikut t\u00eb ngat\u00ebrrimit merren parasysh ve\u00e7an\u00ebrisht <strong>ngjashm\u00ebria<\/strong> e shenjave dalluese, fuqia dalluese e shenj\u00ebs m\u00eb t\u00eb vjet\u00ebr si dhe <strong>af\u00ebrsia<\/strong> e mallrave ose sh\u00ebrbimeve t\u00eb ofruara. Sa m\u00eb e fort\u00eb t\u00eb jet\u00eb nj\u00eb shenj\u00eb dalluese dhe sa m\u00eb t\u00eb ngjashme t\u00eb jen\u00eb shenjat me nj\u00ebra-tjetr\u00ebn, aq m\u00eb shum\u00eb supozohet nj\u00eb rrezik ngat\u00ebrrimi. <\/p>\n\n<p class=\"wp-block-paragraph\">Rreziku i ngat\u00ebrrimit nuk ekziston vet\u00ebm te shenjat dalluese identike. Edhe emrat e ngjash\u00ebm, em\u00ebrtimet e firmave, logot ose domenet mund t\u00eb mjaftojn\u00eb, n\u00ebse ato krijojn\u00eb te qarqet p\u00ebrkat\u00ebse t\u00eb tregut p\u00ebrshtypjen se ofertat <strong>vijn\u00eb nga e nj\u00ebjta nd\u00ebrmarrje<\/strong> ose nga <strong>nd\u00ebrmarrje t\u00eb lidhura ekonomikisht<\/strong>. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eNd\u00ebrmarrjet n\u00ebnvler\u00ebsojn\u00eb shpesh sa shpejt krijohet nj\u00eb rrezik ngat\u00ebrrimi. Shpesh p\u00ebrshtatjet e vogla nuk mjaftojn\u00eb p\u00ebr t&#8217;u dalluar mjaftuesh\u00ebm. \u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Konsultim fillestar falas\"><span class=\"mr-cta-link-normal\">Zgjidhni tani dat\u00ebn e d\u00ebshiruar:<\/span><span class=\"mr-cta-link-bold\">Konsultim fillestar falas<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-formen-der-verwechslungsgefahr\">Format e rrezikut t\u00eb ngat\u00ebrrimit<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Rreziku i ngat\u00ebrrimit shfaqet n\u00eb forma t\u00eb ndryshme.<\/strong>  \u00a7 9 UWG kap jo vet\u00ebm ngat\u00ebrrimet e drejtp\u00ebrdrejta, por edhe format m\u00eb delikate, q\u00eb jan\u00eb po aq problematike p\u00ebr konkurrenc\u00ebn.<\/p>\n\n<p class=\"wp-block-paragraph\">Dallohen tri forma:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Rreziku i drejtp\u00ebrdrejt\u00eb i ngat\u00ebrrimit<\/strong><\/li>\n\n\n\n<li><strong>Rreziku i t\u00ebrthort\u00eb i ngat\u00ebrrimit<\/strong><\/li>\n\n\n\n<li><strong>Lidhja mendore midis nd\u00ebrmarrjeve<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>T\u00eb gjitha variantet kan\u00eb nj\u00eb gj\u00eb t\u00eb p\u00ebrbashk\u00ebt:<\/strong> Ato ndikojn\u00eb n\u00eb perceptimin e klient\u00ebve dhe mund t\u00eb \u00e7ojn\u00eb n\u00eb atribuim t\u00eb gabuar t\u00eb sh\u00ebrbimeve.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-unmittelbare-verwechslungsgefahr\">Rreziku i drejtp\u00ebrdrejt\u00eb i ngat\u00ebrrimit<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Rreziku i drejtp\u00ebrdrejt\u00eb i ngat\u00ebrrimit <\/strong>ekziston kur klient\u00ebt i ngat\u00ebrrojn\u00eb drejtp\u00ebrdrejt dy shenja dalluese me nj\u00ebra-tjetr\u00ebn. Ata besojn\u00eb pra q\u00eb b\u00ebhet fjal\u00eb p\u00ebr t\u00eb nj\u00ebjt\u00ebn nd\u00ebrmarrje ose t\u00eb nj\u00ebjt\u00ebn mark\u00eb. Kjo ndodh ve\u00e7an\u00ebrisht kur shenjat ting\u00ebllojn\u00eb, duken ose shkruhen pothuajse identike. P\u00ebr klientin nuk mbetet asnj\u00eb dallim i qart\u00eb i duksh\u00ebm.   <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>N\u00eb raste t\u00eb tilla shkelja \u00ebsht\u00eb e qart\u00eb.<\/strong>  Klienti ia atribuon sh\u00ebrbimin drejtp\u00ebrdrejt nd\u00ebrmarrjes s\u00eb gabuar.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-mittelbare-verwechslungsgefahr\">Rreziku i t\u00ebrthort\u00eb i ngat\u00ebrrimit<\/h3>\n\n<p class=\"wp-block-paragraph\">Te <strong>rreziku i t\u00ebrthort\u00eb i ngat\u00ebrrimit <\/strong>klient\u00ebt i v\u00ebrejn\u00eb dallimet, por supozojn\u00eb nj\u00eb lidhje ekonomike. Ata nisen nga ideja se nd\u00ebrmarrjet i p\u00ebrkasin s\u00eb nj\u00ebjt\u00ebs struktur\u00eb ose bashk\u00ebpunojn\u00eb. Pra, gabimi nuk lidhet me identitetin, por me marr\u00ebdh\u00ebnien nd\u00ebrmjet nd\u00ebrmarrjeve. Kjo mjafton tashm\u00eb p\u00ebr t\u00eb shtremb\u00ebruar konkurrenc\u00ebn.   <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Edhe k\u00ebtu mbrojtja zbatohet n\u00eb m\u00ebnyr\u00eb konsekuente.<\/strong> Vendimtare \u00ebsht\u00eb q\u00eb klient\u00ebt t\u00eb supozojn\u00eb nj\u00eb lidhje q\u00eb n\u00eb fakt nuk ekziston.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-gedankliche-verbindung-zwischen-unternehmen\">Lidhja mendore midis nd\u00ebrmarrjeve<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Lidhja mendore \u00ebsht\u00eb forma m\u00eb e holl\u00eb e rrezikut t\u00eb ngat\u00ebrrimit.<\/strong> Klient\u00ebt e kuptojn\u00eb se b\u00ebhet fjal\u00eb p\u00ebr kompani t\u00eb ndryshme, por krijojn\u00eb <strong>nj\u00eb af\u00ebrsi mendore<\/strong>. Kjo lidhje shpesh lind pa vet\u00ebdije. Nj\u00eb shenj\u00eb e njohur vazhdon t\u00eb ndikoj\u00eb dhe ndikon n\u00eb perceptimin e nj\u00eb shenje t\u00eb ngjashme.  <\/p>\n\n<p class=\"wp-block-paragraph\">Efekti ekonomik \u00ebsht\u00eb megjithat\u00eb i konsideruesh\u00ebm. Nd\u00ebrmarrja e dyt\u00eb p\u00ebrfiton nga <strong>imazhi<\/strong>, <strong>njohja<\/strong> ose <strong>besimi<\/strong> i s\u00eb par\u00ebs. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-sonderfall-domain-grabbing\">Rast i ve\u00e7ant\u00eb: Domain Grabbing<\/h2>\n\n<p class=\"wp-block-paragraph\">Me <strong>Domain Grabbing<\/strong> kuptohet regjistrimi i nj\u00eb domeni p\u00ebr t\u00eb p\u00ebrfituar nga t\u00eb drejtat e shenjave dalluese, emri ose njohja e nj\u00eb nd\u00ebrmarrjeje tjet\u00ebr. T\u00eb prekura jan\u00eb emrat e nd\u00ebrmarrjeve, markat ose shenja t\u00eb tjera dalluese q\u00eb jan\u00eb tashm\u00eb t\u00eb etabluara n\u00eb trafikun tregtar. <\/p>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb person regjistron me k\u00ebt\u00eb rast nj\u00eb nd\u00ebrmarrje ose nj\u00eb domen q\u00eb \u00ebsht\u00eb identik me nj\u00eb shenj\u00eb dalluese ekzistuese ose i ngjash\u00ebm me t\u00eb deri n\u00eb ngat\u00ebrrim. Domeni m\u00eb von\u00eb i <strong>shitet<\/strong> personit t\u00eb autorizuar me <strong>fitim<\/strong>. P\u00ebrve\u00e7 k\u00ebsaj, p\u00ebrmes k\u00ebsaj provohet t\u00eb ridrejtohen vizitor\u00ebt n\u00eb ofertat vetiake ose t\u00eb p\u00ebrfitohet nga njohja e shenj\u00ebs dalluese t\u00eb huaj.  <\/p>\n\n<p class=\"wp-block-paragraph\">Megjithat\u00eb, jo \u00e7do regjistrim i nj\u00eb domeni t\u00eb ngjash\u00ebm \u00ebsht\u00eb automatikisht i paligjsh\u00ebm. Vendimtare \u00ebsht\u00eb n\u00ebse p\u00ebrmes k\u00ebsaj shkelen t\u00eb drejtat e shenjave dalluese, t\u00eb drejtat e emrit ose t\u00eb drejta t\u00eb tjera mbrojt\u00ebse. Vendimtare jan\u00eb ve\u00e7an\u00ebrisht rrethanat e rastit individual, prioriteti i t\u00eb drejtave si dhe rreziku i ngat\u00ebrrimeve te qarqet p\u00ebrkat\u00ebse t\u00eb tregut.  <\/p>\n\n<p class=\"wp-block-paragraph\">Var\u00ebsisht nga gjendja e faktit, mund t\u00eb ekzistojn\u00eb pretendime nga baza t\u00eb ndryshme juridike. P\u00ebrve\u00e7 mbrojtjes s\u00eb shenjave dalluese sipas \u00a7 9 UWG, vijn\u00eb n\u00eb konsiderat\u00eb ve\u00e7an\u00ebrisht <strong>e drejta e emrit sipas \u00a7<\/strong> <strong>43<\/strong> <strong>ABGB<\/strong> si dhe te markat e regjistruara <strong>Ligji p\u00ebr Mbrojtjen e Markave (MSchG)<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Nd\u00ebrmarrjet e prekura mund t\u00eb k\u00ebrkojn\u00eb nd\u00ebr t\u00eb tjera pushimin e p\u00ebrdorimit, lirimin ose transferimin e domenit si dhe sipas rastit pretendime p\u00ebr d\u00ebmshp\u00ebrblim. Duke qen\u00eb se domenet shpesh luajn\u00eb nj\u00eb rol t\u00eb r\u00ebnd\u00ebsish\u00ebm p\u00ebr dukshm\u00ebrin\u00eb digjitale dhe komunikimin me klient\u00ebt, kund\u00ebr regjistrimeve t\u00eb domeneve q\u00eb shkelin t\u00eb drejtat duhet t\u00eb veprohet sa m\u00eb her\u00ebt q\u00eb t\u00eb jet\u00eb e mundur. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-rechtsfolgen-bei-einem-missbrauch-von-kennzeichen-eines-unternehmens\">Pasojat juridike n\u00eb rast t\u00eb keqp\u00ebrdorimit t\u00eb shenjave dalluese t\u00eb nj\u00eb nd\u00ebrmarrjeje  <\/h2>\n\n<p class=\"wp-block-paragraph\">Kushdo q\u00eb shkel \u00a7 9 UWG, duhet t\u00eb llogaris\u00eb me <strong>pasoja juridike<\/strong> t\u00eb konsiderueshme. Ligji mbron jo vet\u00ebm vet\u00eb shenj\u00ebn dalluese, por edhe vler\u00ebn ekonomike dhe pozicionin n\u00eb treg t\u00eb mbajt\u00ebsit t\u00eb autorizuar t\u00eb shenj\u00ebs dalluese. <\/p>\n\n<p class=\"wp-block-paragraph\">N\u00eb plan t\u00eb par\u00eb q\u00ebndron <strong>pretendimi p\u00ebr pushimin e shkeljes (Unterlassungsanspruch)<\/strong> sipas \u00a7 14 UWG. Shkel\u00ebsi detyrohet t\u00eb nd\u00ebrpres\u00eb menj\u00ebher\u00eb p\u00ebrdorimin e paligjsh\u00ebm t\u00eb shenj\u00ebs dalluese dhe t\u00eb pushoj\u00eb shkeljet e ardhshme. Zbatimi b\u00ebhet rregullisht s\u00eb pari <strong>jasht\u00ebgjyq\u00ebsisht<\/strong> p\u00ebrmes nj\u00eb paralajm\u00ebrimi avokati ose k\u00ebrkese p\u00ebr pushim t\u00eb shkeljes. N\u00ebse shkel\u00ebsi e injoron k\u00ebt\u00eb k\u00ebrkes\u00eb p\u00ebr pushim t\u00eb shkeljes, veprohet <strong>gjyq\u00ebsisht<\/strong>.    <\/p>\n\n<p class=\"wp-block-paragraph\">P\u00ebrve\u00e7 k\u00ebsaj, mund t\u00eb merren parasysh edhe k\u00ebrkesa t\u00eb tjera:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>D\u00ebmshp\u00ebrblim<\/strong> sipas \u00a7 9 para. 2 UWG, n\u00ebse nd\u00ebrmarrjes i \u00ebsht\u00eb shkaktuar nj\u00eb disavantazh ekonomik  <\/li>\n\n\n\n<li><strong>M\u00ebnjanimi i pasojave <\/strong>sipas <a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P15\/NOR12033588\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P15\/NOR12033588\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 15 UWG <\/a> <\/li>\n\n\n\n<li><strong>Publikimi i aktgjykimit <\/strong>sipas<a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P25\/NOR40212404\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P25\/NOR40212404\" target=\"_blank\" rel=\"noreferrer noopener\"> \u00a7 25 UWG<\/a><\/li>\n\n\n\n<li><strong>Dh\u00ebnie llogarie<\/strong>, p\u00ebr ta b\u00ebr\u00eb transparent shtrirjen e p\u00ebrdorimit<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Dh\u00ebnia e llogaris\u00eb<\/strong> do t\u00eb thot\u00eb q\u00eb shkel\u00ebsi duhet t\u00eb zbuloj\u00eb se si e ka p\u00ebrdorur shenj\u00ebn e huaj dhe \u00e7far\u00eb xhirosh ose fitimesh jan\u00eb realizuar me t\u00eb.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Pasojat mund t\u00eb jen\u00eb t\u00eb konsiderueshme.<\/strong> P\u00ebrve\u00e7 barr\u00ebs financiare, k\u00ebrc\u00ebnojn\u00eb edhe <strong>humbje imazhi dhe kosto p\u00ebrshtatjeje<\/strong>, p.sh. p\u00ebrmes nj\u00eb rebranding-u t\u00eb detyruar. P\u00ebr nd\u00ebrmarrjet \u00ebsht\u00eb prandaj vendimtare <strong>t\u00eb reagojn\u00eb her\u00ebt.<\/strong> Kushdo q\u00eb ndjek shkeljet n\u00eb m\u00ebnyr\u00eb konsekuente, mbron jo vet\u00ebm shenj\u00ebn e tij dalluese, por edhe pozicionin e tij n\u00eb treg.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-typische-fehler-und-risiken-fur-unternehmen-in-der-praxis\">Gabimet tipike dhe rreziqet p\u00ebr nd\u00ebrmarrjet n\u00eb praktik\u00eb<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Shum\u00eb kompani i n\u00ebnvler\u00ebsojn\u00eb rreziqet q\u00eb lidhen me shenjat dalluese.<\/strong>  Pik\u00ebrisht n\u00eb faz\u00ebn e themelimit ose gjat\u00eb ndryshimeve ndodhin gabime q\u00eb m\u00eb von\u00eb mund t\u00eb kushtojn\u00eb shtrenjt\u00eb.<\/p>\n\n<p class=\"wp-block-paragraph\">Gabimet tipike jan\u00eb:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Hulumtim i pamjaftuesh\u00ebm para p\u00ebrdorimit t\u00eb nj\u00eb shenje t\u00eb re<\/strong><\/li>\n\n\n\n<li><strong>Mb\u00ebshtetje tep\u00ebr e fort\u00eb te marka ose kompani ekzistuese<\/strong><\/li>\n\n\n\n<li><strong>P\u00ebrdorim jo i nj\u00ebtrajtsh\u00ebm i shenj\u00ebs s\u00eb vet n\u00eb treg<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>K\u00ebto gabime \u00e7ojn\u00eb shpejt n\u00eb konflikte.<\/strong>  N\u00eb rastin m\u00eb t\u00eb keq, procedurat gjyq\u00ebsore sjellin shuma t\u00eb larta d\u00ebmshp\u00ebrblimi ose nj\u00eb ndryshim t\u00eb plot\u00eb t\u00eb mark\u00ebs.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Ve\u00e7an\u00ebrisht t\u00eb rrezikshme jan\u00eb themelimet e reja dhe proceset e rebranding-ut.<\/strong> N\u00eb k\u00ebto faza, kompanit\u00eb marrin vendime themelore q\u00eb kan\u00eb ndikime afatgjata. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-unzureichende-kennzeichenprufung\">Verifikimi i pamjaftuesh\u00ebm i shenjave dalluese<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Nj\u00eb verifikim i pamjaftuesh\u00ebm i shenj\u00ebs \u00ebsht\u00eb nd\u00ebr gabimet m\u00eb t\u00eb shpeshta n\u00eb praktik\u00eb.<\/strong> Shum\u00eb nd\u00ebrmarrje zgjedhin emra, logo ose dizajne pa e kontrolluar m\u00eb par\u00eb n\u00ebse ekzistojn\u00eb tashm\u00eb shenja t\u00eb ngjashme dalluese. Problemi shpesh lind nga presioni i koh\u00ebs ose mungesa e vet\u00ebdijes p\u00ebr problemin. <strong>Nj\u00eb shenj\u00eb mund t\u00eb duket unike n\u00eb shikim t\u00eb par\u00eb, por juridikisht mund t\u00eb jet\u00eb tashm\u00eb e regjistruar ose e mbrojtur.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Pasojat zakonisht shfaqen vet\u00ebm m\u00eb von\u00eb.<\/strong> Sapo lind nj\u00eb konflikt, k\u00ebrc\u00ebnojn\u00eb paralajm\u00ebrime, k\u00ebrkesa p\u00ebr ndalim dhe kosto t\u00eb konsiderueshme.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-risiko-bei-neugrundungen-und-rebranding\">Rreziku gjat\u00eb themelimit t\u00eb ri dhe rimarkimit<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Themelimet e reja dhe proceset e rebranding-ut mbartin nj\u00eb rrezik ve\u00e7an\u00ebrisht t\u00eb lart\u00eb n\u00eb t\u00eb drejt\u00ebn e shenjave.<\/strong> N\u00eb k\u00ebto faza krijohen emra dhe pamje t\u00eb reja q\u00eb veprojn\u00eb menj\u00ebher\u00eb n\u00eb treg. Sidomos te themelimet e reja shpesh mungon p\u00ebrvoja. <strong>Kompanit\u00eb p\u00ebrqendrohen te marketingu dhe imazhi i jasht\u00ebm, nd\u00ebrsa aspektet juridike kalojn\u00eb n\u00eb plan t\u00eb dyt\u00eb.<\/strong> Te rebranding-u shtohet edhe fakti q\u00eb strukturat ekzistuese ndryshohen, gj\u00eb q\u00eb krijon pasiguri shtes\u00eb.<\/p>\n\n<p class=\"wp-block-paragraph\">Rreziqet tipike jan\u00eb:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Marrja e shenjave tashm\u00eb ekzistuese ose t\u00eb ngjashme<\/strong><\/li>\n\n\n\n<li><strong>Dallim i paqart\u00eb nga konkurrent\u00ebt n\u00eb t\u00eb nj\u00ebjt\u00ebn deg\u00eb<\/strong><\/li>\n\n\n\n<li><strong>Humbje e njohshm\u00ebris\u00eb s\u00eb deritanishme p\u00ebr shkak t\u00eb nj\u00eb kalimi t\u00eb paqart\u00eb<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Prandaj, kompanit\u00eb duhet ta shoq\u00ebrojn\u00eb strategjikisht \u00e7do themelim t\u00eb ri ose ndryshim t\u00eb mark\u00ebs.<\/strong> Nj\u00eb verifikim i hersh\u00ebm juridik siguron q\u00eb shenja e re t\u00eb jet\u00eb <strong>e pozicionuar n\u00eb m\u00ebnyr\u00eb t\u00eb sigurt dhe t\u00eb qart\u00eb afatgjat\u00eb.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-ihre-vorteile-mit-anwaltlicher-unterstutzung\">Avantazhet tuaja me mb\u00ebshtetje ligjore<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Mbrojtja e shenj\u00ebs sipas \u00a7<\/strong> <strong>9<\/strong> <strong>UWG duket e menaxhueshme n\u00eb shikim t\u00eb par\u00eb, por n\u00eb praktik\u00eb shpejt b\u00ebhet komplekse.<\/strong> Sidomos pyetja se kur <strong>ekziston realisht rrezik ngat\u00ebrrimi<\/strong> shpesh vendos p\u00ebr suksesin ose d\u00ebshtimin e nj\u00eb procedure. <strong>Kompanit\u00eb e n\u00ebnvler\u00ebsojn\u00eb rregullisht k\u00ebt\u00eb rrezik<\/strong>, ve\u00e7an\u00ebrisht te emrat e rinj t\u00eb kompanive, logot ose paraqitjet e produkteve.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Shoq\u00ebrimi nga nj\u00eb avokat siguron q\u00eb t\u2019i mbroni t\u00eb drejtat tuaja her\u00ebt dhe t\u00eb shmangni konfliktet.<\/strong> Nj\u00ebkoh\u00ebsisht, mund t\u00eb veproni kund\u00ebr shkeljeve <strong>n\u00eb m\u00ebnyr\u00eb t\u00eb synuar dhe juridikisht t\u00eb sigurt<\/strong>, pa rrezikuar kosto t\u00eb panevojshme ose disavantazhe juridike.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Avantazhet tuaja konkrete:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Vler\u00ebsim i qart\u00eb i rrezikut t\u00eb ngat\u00ebrrimit<\/strong> q\u00eb para hyrjes n\u00eb treg<\/li>\n\n\n\n<li><strong>Zbatim strategjik i k\u00ebrkesave p\u00ebr ndalim dhe d\u00ebmshp\u00ebrblim<\/strong><\/li>\n\n\n\n<li><strong>Shmangie e paralajm\u00ebrimeve t\u00eb kushtueshme dhe procedurave gjyq\u00ebsore p\u00ebrmes k\u00ebshillimit parashikues<\/strong><\/li>\n<\/ul>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eNj\u00eb shenj\u00eb e fort\u00eb krijon besim n\u00eb treg, por vet\u00ebm mbrojtja juridike konsekuente e ruan vler\u00ebn e saj.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Konsultim fillestar falas\"><span class=\"mr-cta-link-normal\">Zgjidhni tani dat\u00ebn e d\u00ebshiruar:<\/span><span class=\"mr-cta-link-bold\">Konsultim fillestar falas<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-haufig-gestellte-fragen-faq\">Pyetje t\u00eb shpeshta \u2013 FAQ<\/h2>\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-1aec608e uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-6b30bb7b \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\u00c7far\u00eb mbron sakt\u00ebsisht \u00a7 9 UWG?<\/span><\/div><div class=\"uagb-faq-content\"><p>\u00a7 9 UWG mbron shenjat dalluese t\u00eb nd\u00ebrmarrjes nga nj\u00eb p\u00ebrdorim q\u00eb n\u00eb qarkullimin tregtar mund t\u00eb \u00e7oj\u00eb n\u00eb ngat\u00ebrrime. K\u00ebtu p\u00ebrfshihen sidomos emri, firma dhe em\u00ebrtimi i ve\u00e7ant\u00eb i nd\u00ebrmarrjes. N\u00ebn kushte t\u00eb caktuara mund t\u00eb mbrohen edhe logo, ambalazhe, ngjyra ose dizajne t\u00eb tjera tipike.  <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-5426c70c \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">A m\u00eb duhet nj\u00eb mark\u00eb e regjistruar q\u00eb t\u00eb jem i mbrojtur?<\/span><\/div><div class=\"uagb-faq-content\"><p>Jo. Mbrojtja mund t\u00eb ekzistoj\u00eb edhe pa mark\u00eb t\u00eb regjistruar. Ve\u00e7an\u00ebrisht emri, firma ose nj\u00eb em\u00ebrtim i ve\u00e7ant\u00eb i nd\u00ebrmarrjes mund t\u00eb mbrohen tashm\u00eb p\u00ebrmes p\u00ebrdorimit t\u00eb tyre real n\u00eb treg.  P\u00ebr markat e regjistruara, megjithat\u00eb, n\u00eb radh\u00eb t\u00eb par\u00eb zbatohet Ligji p\u00ebr Mbrojtjen e Markave. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-af2c5f4e \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Kur ekziston rrezik ngat\u00ebrrimi?<\/span><\/div><div class=\"uagb-faq-content\"><p>Rrezik ngat\u00ebrrimi ekziston kur klient\u00ebt mund t\u00eb supozojn\u00eb se dy shenja vijn\u00eb nga e nj\u00ebjta kompani ose se nd\u00ebrmjet kompanive ekziston nj\u00eb lidhje ekonomike. Vendimtar \u00ebsht\u00eb gjithmon\u00eb p\u00ebrshtypja e p\u00ebrgjithshme nga k\u00ebndv\u00ebshtrimi i publikut. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-d298f0ea \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">A mbrohen edhe logot, ngjyrat ose ambalazhet?<\/span><\/div><div class=\"uagb-faq-content\"><p>Po, por jo automatikisht. K\u00ebto dizajne mbrohen vet\u00ebm n\u00ebse qarqet p\u00ebrkat\u00ebse t\u00eb publikut shohin n\u00eb to nj\u00eb tregues p\u00ebr nj\u00eb kompani t\u00eb caktuar. Pra, vendimtare nuk \u00ebsht\u00eb vet\u00ebm dizajni, por funksioni i tij si shenj\u00eb dalluese n\u00eb treg.  <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-c1a84f21 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">A mund t\u00eb p\u00ebrdor nj\u00eb em\u00ebr t\u00eb ngjash\u00ebm kompanie?<\/span><\/div><div class=\"uagb-faq-content\"><p>Jo pa nj\u00eb verifikim t\u00eb sakt\u00eb. Edhe nj\u00eb em\u00ebr i ngjash\u00ebm mund t\u00eb jet\u00eb i palejuesh\u00ebm n\u00ebse k\u00ebshtu krijohen ngat\u00ebrrime ose klient\u00ebt supozojn\u00eb nj\u00eb lidhje ekonomike. Prandaj, para p\u00ebrdorimit duhet t\u00eb kontrollohet gjithmon\u00eb n\u00ebse ekzistojn\u00eb t\u00eb drejta m\u00eb t\u00eb vjetra t\u00eb shenjave q\u00eb e pengojn\u00eb.  <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-e3b52c91 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\u00c7far\u00eb mund t\u00eb b\u00ebj n\u00ebse dikush p\u00ebrdor shenj\u00ebn time?<\/span><\/div><div class=\"uagb-faq-content\"><p>N\u00eb var\u00ebsi t\u00eb rastit, mund t\u00eb merren parasysh k\u00ebrkesa p\u00ebr ndalim, d\u00ebmshp\u00ebrblim, dh\u00ebnie llogarie ose k\u00ebrkesa t\u00eb tjera. E r\u00ebnd\u00ebsishme \u00ebsht\u00eb t\u00eb dokumentohet sa m\u00eb her\u00ebt p\u00ebrdorimi i shenj\u00ebs suaj dhe p\u00ebrdorimi i kund\u00ebrshtuar, si dhe t\u00eb k\u00ebrkohet verifikim juridik. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-f7c94b62 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Pse \u00ebsht\u00eb kaq i r\u00ebnd\u00ebsish\u00ebm verifikimi i shenj\u00ebs para nj\u00eb themelimi t\u00eb ri ose nj\u00eb rebranding-u?<\/span><\/div><div class=\"uagb-faq-content\"><p>Sepse konfliktet e shenjave shpesh b\u00ebhen t\u00eb dukshme vet\u00ebm kur tashm\u00eb jan\u00eb investuar koh\u00eb dhe para. N\u00ebse nj\u00eb em\u00ebr, nj\u00eb logo ose nj\u00eb dizajn kund\u00ebrshtohet m\u00eb von\u00eb, k\u00ebrc\u00ebnojn\u00eb ndryshime t\u00eb kushtueshme, letra k\u00ebrkese nga avokat\u00ebt ose procedura gjyq\u00ebsore. Nj\u00eb verifikim i hersh\u00ebm e ul ndjesh\u00ebm k\u00ebt\u00eb rrezik.  <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-a8d6374e \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">A mjafton nj\u00eb k\u00ebrkim i thjesht\u00eb n\u00eb internet para p\u00ebrdorimit t\u00eb nj\u00eb shenje?<\/span><\/div><div class=\"uagb-faq-content\"><p>Jo. Nj\u00eb k\u00ebrkim n\u00eb internet mund t\u00eb jet\u00eb vet\u00ebm nj\u00eb hap i par\u00eb. Sidomos variante t\u00eb ngjashme t\u00eb shkrimit, regjistrime n\u00eb regjistrat e markave ose t\u00eb drejta tashm\u00eb ekzistuese t\u00eb shenjave shpesh mbeten pa u v\u00ebn\u00eb re. P\u00ebr nj\u00eb vler\u00ebsim t\u00eb besuesh\u00ebm nevojitet nj\u00eb verifikim juridik i synuar.  <\/p><\/div><\/div><\/div><a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Konsultim fillestar falas\"><span class=\"mr-cta-link-normal\">Zgjidhni tani dat\u00ebn e d\u00ebshiruar:<\/span><span class=\"mr-cta-link-bold\">Konsultim fillestar falas<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"\u00a7 9 UWG \u2013 Keqp\u00ebrdorimi i shenjave dalluese t\u00eb nj\u00eb sip\u00ebrmarr\u00ebsi Keqp\u00ebrdorimi i shenjave dalluese t\u00eb nj\u00eb sip\u00ebrmarr\u00ebsi sipas \u00a7 9 UWG mbron identitetin ekonomik t\u00eb nj\u00eb nd\u00ebrmarrjeje nga ngat\u00ebrrimi &#8230;","protected":false},"author":1,"featured_media":145895,"parent":44925,"menu_order":58,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[813],"tags":[],"class_list":["post-145894","page","type-page","status-publish","has-post-thumbnail","hentry","category-e-drejta-e-konkurrences"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a79-UWG.webp",2048,1152,false],"thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a79-UWG-100x100.webp",100,100,true],"medium":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a79-UWG-800x450.webp",800,450,true],"medium_large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a79-UWG.webp",2048,1152,false],"large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a79-UWG-1920x1080.webp",1920,1080,true],"1536x1536":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a79-UWG-1536x864.webp",1536,864,true],"2048x2048":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a79-UWG.webp",2048,1152,false],"336x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a79-UWG-336x189.webp",336,189,true],"352x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a79-UWG-352x198.webp",352,198,true],"woocommerce_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a79-UWG-300x300.webp",300,300,true],"woocommerce_single":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a79-UWG-600x338.webp",600,338,true],"woocommerce_gallery_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a79-UWG-100x100.webp",100,100,true],"yarpp-thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a79-UWG-120x120.webp",120,120,true]},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/sq\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"\u00a7 9 UWG \u2013 Keqp\u00ebrdorimi i shenjave dalluese t\u00eb nj\u00eb sip\u00ebrmarr\u00ebsi Keqp\u00ebrdorimi i shenjave dalluese t\u00eb nj\u00eb sip\u00ebrmarr\u00ebsi sipas \u00a7 9 UWG mbron identitetin ekonomik t\u00eb nj\u00eb nd\u00ebrmarrjeje nga ngat\u00ebrrimi ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/pages\/145894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/comments?post=145894"}],"version-history":[{"count":3,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/pages\/145894\/revisions"}],"predecessor-version":[{"id":160553,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/pages\/145894\/revisions\/160553"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/pages\/44925"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/media\/145895"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/media?parent=145894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/categories?post=145894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/tags?post=145894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}