{"id":132028,"date":"2026-03-31T10:00:00","date_gmt":"2026-03-31T08:00:00","guid":{"rendered":"https:\/\/harlander-partner.eu\/e-drejta-e-konkurrences\/neni-2a-i-uwg-reklama-krahasuese\/"},"modified":"2026-05-29T15:52:08","modified_gmt":"2026-05-29T13:52:08","slug":"neni-2a-i-uwg-reklama-krahasuese","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/sq\/e-drejta-e-konkurrences\/neni-2a-i-uwg-reklama-krahasuese\/","title":{"rendered":"Neni 2a i UWG \u2013 Reklama krahasuese"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Neni 2a i UWG \u2013 Reklama krahasuese<\/h2><ul><li><a href=\"#h-funktion-vergleichender-werbung\" data-level=\"2\">Funksioni i reklam\u00ebs krahasuese<\/a><ul><li><a href=\"#h-unionsrechtskonforme-auslegung\" data-level=\"3\">Interpretimi n\u00eb p\u00ebrputhje me t\u00eb drejt\u00ebn e Bashkimit Evropian<\/a><\/li><\/ul><\/li><li><a href=\"#h-verhaltnis-zu-anderen-vorschriften\" data-level=\"2\">Marr\u00ebdh\u00ebnia me dispozitat e tjera<\/a><ul><li><a href=\"#h-werbe-rl-2006-114-eg\" data-level=\"3\">Direktiva e reklamimit 2006\/114\/KE<\/a><\/li><li><a href=\"#h-spezialgesetzliche-materien\" data-level=\"3\">Fusha me ligje t\u00eb posa\u00e7me<\/a><\/li><li><a href=\"#h-markenrecht\" data-level=\"3\">E drejta e Markave<\/a><\/li><li><a href=\"#h-urheberrecht\" data-level=\"3\">E drejta e autorit<\/a><\/li><li><a href=\"#h-personlichkeitsrechte\" data-level=\"3\">T\u00eb drejtat e personalitetit<\/a><\/li><\/ul><\/li><li><a href=\"#h-merkmale-der-vergleichenden-werbung\" data-level=\"2\">Karakteristikat e reklamimit krahasues<\/a><ul><li><a href=\"#h-begriff-der-werbung\" data-level=\"3\">Koncepti i reklamimit<\/a><\/li><li><a href=\"#h-bezugnahme-auf-mitbewerber-oder-dessen-produkte\" data-level=\"3\">Referimi ndaj konkurrentit ose produkteve t\u00eb tij<\/a><\/li><li><a href=\"#h-absatzforderungszweck\" data-level=\"3\">Q\u00ebllimi i nxitjes s\u00eb shitjeve<\/a><\/li><li><a href=\"#h-unmittelbare-und-mittelbare-vergleichende-werbung\" data-level=\"3\">Reklamimi krahasues i drejtp\u00ebrdrejt\u00eb dhe i t\u00ebrthort\u00eb<\/a><\/li><\/ul><\/li><li><a href=\"#h-zulassigkeitsvoraussetzungen-der-vergleichenden-werbung\" data-level=\"2\">Kushtet e lejueshm\u00ebris\u00eb s\u00eb reklamimit krahasues<\/a><ul><li><a href=\"#h-irrefuhrungsverbot\" data-level=\"3\">Ndalimi i mashtrimit<\/a><\/li><li><a href=\"#h-hinreichende-substituierbarkeit\" data-level=\"3\">Z\u00ebvend\u00ebsueshm\u00ebria e mjaftueshme<\/a><\/li><li><a href=\"#h-objektivitatsgebot\" data-level=\"3\">Parimi i objektivitetit<\/a><\/li><li><a href=\"#h-vergleichbare-eigenschaften\" data-level=\"3\">Karakteristika t\u00eb krahasueshme<\/a><\/li><li><a href=\"#h-herabsetzungsverbot\" data-level=\"3\">Ndalimi i denigrimit<\/a><\/li><li><a href=\"#h-ursprungsbezeichnungsidentitat\" data-level=\"3\">Identiteti i em\u00ebrtimit t\u00eb origjin\u00ebs<\/a><\/li><li><a href=\"#h-verbot-unlauterer-rufausnutzung\" data-level=\"3\">Ndalimi i shfryt\u00ebzimit t\u00eb padrejt\u00eb t\u00eb reputacionit<\/a><\/li><li><a href=\"#h-verbot-der-imitationswerbung\" data-level=\"3\">Ndalimi i reklamimit imitues<\/a><\/li><li><a href=\"#h-verbot-von-verwechslungsgefahr\" data-level=\"3\">Ndalimi i rrezikut t\u00eb ngat\u00ebrrimit<\/a><\/li><\/ul><\/li><li><a href=\"#h-rechtsfolgen-unzulassiger-vergleichender-werbung\" data-level=\"2\">Pasojat juridike t\u00eb reklam\u00ebs krahasuese t\u00eb palejueshme<\/a><\/li><li><a href=\"#h-ihre-vorteile-mit-anwaltlicher-unterstutzung\" data-level=\"2\">Avantazhet tuaja me mb\u00ebshtetje ligjore<\/a><\/li><li><a href=\"#h-haufig-gestellte-fragen-faq\" data-level=\"2\">Pyetje t\u00eb shpeshta \u2013 FAQ<\/a><\/li><\/ul><\/div>\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P2a\/NOR40245449\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P2a\/NOR40245449\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 2a UWG<\/a><\/strong> p\u00ebrcakton reklamimin krahasues si \u00e7do reklamim q\u00eb drejtp\u00ebrdrejt ose t\u00ebrthorazi b\u00ebn t\u00eb njohur nj\u00eb konkurrent ose <strong>mallrat ose sh\u00ebrbimet<\/strong> e tij. Dispozita parashikon se nj\u00eb reklamim i till\u00eb <strong>krahasues \u00ebsht\u00eb n\u00eb parim i lejuesh\u00ebm<\/strong>, n\u00ebse ajo <strong>nuk bie ndesh me<\/strong>  <strong>nenet 1, 1a, 2, 7 ose 9 paragraf\u00ebt 1 deri n\u00eb 3 t\u00eb UWG <\/strong> <strong><\/strong>. K\u00ebshtu, neni 2a i UWG p\u00ebrmban si p\u00ebrkufizimin ligjor t\u00eb reklamimit krahasues, ashtu edhe kufijt\u00eb e lejueshm\u00ebris\u00eb s\u00eb tij sipas ligjit p\u00ebr konkurrenc\u00ebn e ndershme. Q\u00ebllimi i rregullores \u00ebsht\u00eb t\u00eb mund\u00ebsoj\u00eb krahasime faktike dhe objektive reklamimi n\u00eb konkurrenc\u00eb, duke parandaluar n\u00eb t\u00eb nj\u00ebjt\u00ebn koh\u00eb reklamimin krahasues mashtrues, denigrues ose ndryshe t\u00eb pandersh\u00ebm.  <\/p>\n\n<div class=\"wp-block-uagb-container uagb-block-3019fe8e alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-32585033\">\n<p class=\"wp-block-paragraph\"><strong>Reklama krahasuese<\/strong> \u00ebsht\u00eb \u00e7do reklam\u00eb q\u00eb <strong>b\u00ebn t\u00eb identifikueshme nj\u00eb nd\u00ebrmarrje konkurrente ose produktet e saj dhe vendos n\u00eb raport me to sh\u00ebrbimin e vet<\/strong>. Ajo \u00ebsht\u00eb parimisht e lejueshme sipas Nenit 2a t\u00eb UWG, p\u00ebr sa koh\u00eb q\u00eb krahasimi b\u00ebhet n\u00eb m\u00ebnyr\u00eb <strong>objektive, t\u00eb verifikueshme dhe jo mashtruese ose n\u00ebn\u00e7muese<\/strong>. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-45819ab6\"><picture>\r\n\t\t<source srcset=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-352x198.webp\" >\r\n\t\t<img decoding=\"async\" class=\"mr-picture-small\" src=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG.webp\" alt=\"Neni 2a i UWG shpjegon reklam\u00ebn krahasuese: kushtet, kufijt\u00eb dhe pasojat juridike n\u00eb ligjin austriak t\u00eb konkurrenc\u00ebs.\" >\r\n\t<\/picture>\n<\/div>\n<\/div>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eReklama krahasuese \u00ebsht\u00eb nj\u00eb instrument i lejuesh\u00ebm i konkurrenc\u00ebs \u2013 megjithat\u00eb, vendimtare \u00ebsht\u00eb q\u00eb krahasimi t\u00eb mbetet faktik dhe t\u00eb mos krijoj\u00eb p\u00ebrshtypje t\u00eb rreme te publiku.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Konsultim fillestar falas\"><span class=\"mr-cta-link-normal\">Zgjidhni tani dat\u00ebn e d\u00ebshiruar:<\/span><span class=\"mr-cta-link-bold\">Konsultim fillestar falas<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-funktion-vergleichender-werbung\">Funksioni i reklam\u00ebs krahasuese<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Reklama krahasuese <\/strong>p\u00ebrmbush nj\u00eb <strong>funksion t\u00eb r\u00ebnd\u00ebsish\u00ebm informues<\/strong> n\u00eb konkurrenc\u00eb. Nd\u00ebrmarrjet ballafaqojn\u00eb q\u00ebllimisht produktet ose sh\u00ebrbimet e tyre me ofertat e konkurrent\u00ebve p\u00ebr t\u00eb b\u00ebr\u00eb t\u00eb dukshme dallimet. Kjo u mund\u00ebson pjes\u00ebmarr\u00ebsve t\u00eb tregut <strong>t\u00eb orientohen m\u00eb shpejt dhe t&#8217;i klasifikojn\u00eb m\u00eb mir\u00eb ofertat<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Ligjv\u00ebn\u00ebsi e lejon k\u00ebt\u00eb form\u00eb reklame sepse ajo mund t\u00eb <strong>promovoj\u00eb transparenc\u00ebn n\u00eb konkurrenc\u00eb<\/strong>. Nj\u00eb krahasim i qart\u00eb i ndihmon konsumator\u00ebt t\u00eb dallojn\u00eb se cilat karakteristika, \u00e7mime ose sh\u00ebrbime ka nj\u00eb ofert\u00eb n\u00eb krahasim me produktet e tjera. Nj\u00ebkoh\u00ebsisht, krijohet nj\u00eb nxitje p\u00ebr nd\u00ebrmarrjet q\u00eb <strong>t\u00eb paraqesin cil\u00ebsin\u00eb, \u00e7mimin dhe sh\u00ebrbimin n\u00eb m\u00ebnyr\u00eb t\u00eb kuptueshme<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Prandaj, reklama krahasuese p\u00ebrmbush disa funksione n\u00eb treg:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Informim mbi dallimet<\/strong> midis produkteve ose sh\u00ebrbimeve konkurruese<\/li>\n\n\n\n<li><strong>Promovim i nj\u00eb konkurrence transparente<\/strong>, n\u00eb t\u00eb cil\u00ebn sh\u00ebrbimet b\u00ebhen t\u00eb krahasueshme<\/li>\n\n\n\n<li><strong>Leht\u00ebsim i vendimit t\u00eb blerjes<\/strong>, sepse b\u00ebhen t\u00eb dukshme karakteristikat e r\u00ebnd\u00ebsishme t\u00eb produkteve<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Q\u00ebllimi i rregullimit \u00ebsht\u00eb nj\u00eb konkurrenc\u00eb q\u00eb bazohet <strong>n\u00eb deklarata t\u00eb kuptueshme dhe fakte t\u00eb verifikueshme<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-unionsrechtskonforme-auslegung\">Interpretimi n\u00eb p\u00ebrputhje me t\u00eb drejt\u00ebn e Bashkimit Evropian<\/h3>\n\n<p class=\"wp-block-paragraph\">Neni 2a i UWG duhet t\u00eb interpretohet <strong>n\u00eb p\u00ebrputhje me t\u00eb drejt\u00ebn e BE-s\u00eb<\/strong>. Kjo do t\u00eb thot\u00eb se gjykatat austriake duhet ta zbatojn\u00eb dispozit\u00ebn n\u00eb at\u00eb m\u00ebnyr\u00eb q\u00eb ajo t\u00eb p\u00ebrputhet me k\u00ebrkesat e t\u00eb drejt\u00ebs s\u00eb Bashkimit Evropian, ve\u00e7an\u00ebrisht me Direktiv\u00ebn <a href=\"http:\/\/data.europa.eu\/eli\/dir\/2006\/114\/oj\" type=\"link\" id=\"http:\/\/data.europa.eu\/eli\/dir\/2006\/114\/oj\">2006\/114\/KE<\/a> mbi reklamimin mashtrues dhe krahasues <strong>\u201cDirektiva e reklamimit\u201d<\/strong>. Direktiva p\u00ebrb\u00ebn baz\u00ebn p\u00ebr rregullimin aktual t\u00eb reklamimit krahasues n\u00eb Austri dhe ndikon ndjesh\u00ebm n\u00eb p\u00ebrmbajtjen dhe interpretimin e tij.  <\/p>\n\n<p class=\"wp-block-paragraph\">Duke qen\u00eb se neni 2a i UWG nuk i adopton plot\u00ebsisht fjal\u00eb p\u00ebr fjal\u00eb k\u00ebrkesat e t\u00eb drejt\u00ebs s\u00eb BE-s\u00eb, kushtet e reklamimit t\u00eb lejuesh\u00ebm krahasues konkretizohen p\u00ebrmes <strong>jurisprudenc\u00ebs s\u00eb GJED-s\u00eb<\/strong> dhe <strong>interpretimit n\u00eb p\u00ebrputhje me direktiv\u00ebn<\/strong>. Sipas k\u00ebsaj, reklamimi krahasues \u00ebsht\u00eb parimisht i lejuesh\u00ebm, por duhet t\u00eb jet\u00eb <strong>objektiv, faktik, i verifikuesh\u00ebm dhe i lir\u00eb nga mashtrimi<\/strong>. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-verhaltnis-zu-anderen-vorschriften\">Marr\u00ebdh\u00ebnia me dispozitat e tjera<\/h2>\n\n<p class=\"wp-block-paragraph\">Neni 2a i UWG nuk q\u00ebndron i izoluar, por n\u00eb lidhje t\u00eb ngusht\u00eb me rregullore t\u00eb tjera komb\u00ebtare dhe t\u00eb Bashkimit Evropian. Prandaj, lejueshm\u00ebria e reklamimit krahasues nuk vler\u00ebsohet ekskluzivisht sipas vet\u00eb nenit 2a t\u00eb UWG, por edhe sipas dispozitave t\u00eb tjera t\u00eb ligjit p\u00ebr konkurrenc\u00ebn e ndershme, markat tregtare, t\u00eb drejt\u00ebn e autorit dhe t\u00eb drejtat e personalitetit. P\u00ebrve\u00e7 k\u00ebsaj, duhen respektuar rregulloret e ve\u00e7anta specifike p\u00ebr sektor\u00eb t\u00eb caktuar.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-werbe-rl-2006-114-eg\"><a href=\"http:\/\/data.europa.eu\/eli\/dir\/2006\/114\/oj\" type=\"link\" id=\"http:\/\/data.europa.eu\/eli\/dir\/2006\/114\/oj\" target=\"_blank\" rel=\"noreferrer noopener\">Direktiva e reklamimit 2006\/114\/KE<\/a><\/h3>\n\n<p class=\"wp-block-paragraph\">Neni 2a i UWG \u00ebsht\u00eb ngusht\u00ebsisht i lidhur me Direktiv\u00ebn 2006\/114\/KE mbi reklamimin mashtrues dhe krahasues (\u201cDirektiva e reklamimit\u201d). Kjo dispozit\u00eb transpozon k\u00ebrkesat e t\u00eb drejt\u00ebs s\u00eb BE-s\u00eb t\u00eb direktiv\u00ebs n\u00eb ligjin austriak dhe p\u00ebr k\u00ebt\u00eb arsye duhet t\u00eb interpretohet n\u00eb p\u00ebrputhje me t\u00eb drejt\u00ebn e BE-s\u00eb. K\u00ebrkesat kryesore p\u00ebr reklamimin e lejuesh\u00ebm krahasues, ve\u00e7an\u00ebrisht objektiviteti, verifikueshm\u00ebria dhe ndalimi i mashtrimit, rrjedhin kryesisht nga neni 4 i Direktiv\u00ebs s\u00eb reklamimit.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-spezialgesetzliche-materien\">Fusha me ligje t\u00eb posa\u00e7me<\/h3>\n\n<p class=\"wp-block-paragraph\">P\u00ebrve\u00e7 UWG-s\u00eb, ekzistojn\u00eb rregullore shtes\u00eb reklamimi p\u00ebr sektor\u00eb t\u00eb caktuar. Ve\u00e7an\u00ebrisht relevante jan\u00eb rregulloret e posa\u00e7me p\u00ebr barnat, ushqimet dhe produktet financiare. N\u00eb k\u00ebto fusha zbatohen k\u00ebrkesa m\u00eb t\u00eb rrepta p\u00ebr reklamimin krahasues, si p\u00ebr shembull lidhur me deklaratat sh\u00ebndet\u00ebsore, krahasimet e efikasitetit ose detyrimet p\u00ebr informim. Prandaj, neni 2a i UWG duhet t\u00eb zbatohet s\u00eb bashku me ligjet p\u00ebrkat\u00ebse speciale.   <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-markenrecht\">E drejta e Markave<\/h3>\n\n<p class=\"wp-block-paragraph\">Reklamimi krahasues prek ligjin e markave tregtare kur p\u00ebrmenden markat ose shenjat dalluese t\u00eb konkurrent\u00ebve. P\u00ebrdorimi i markave t\u00eb huaja \u00ebsht\u00eb parimisht i <strong>lejuesh\u00ebm<\/strong>, n\u00ebse ai \u00ebsht\u00eb i <strong>nevojsh\u00ebm p\u00ebr nj\u00eb krahasim <\/strong><strong>faktik <\/strong>dhe <strong>objektiv<\/strong> dhe n\u00ebse nuk ka shfryt\u00ebzim t\u00eb reputacionit, denigrim ose rrezik ngat\u00ebrrimi. I <strong>palejuesh\u00ebm <\/strong>\u00ebsht\u00eb <strong>shfryt\u00ebzimi i pandersh\u00ebm i reputacionit t\u00eb mir\u00eb<\/strong> t\u00eb nj\u00eb <strong>marke t\u00eb njohur <\/strong>ose <strong>denigrimi i pajustifikuar i nj\u00eb marke<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-urheberrecht\">E drejta e autorit<\/h3>\n\n<p class=\"wp-block-paragraph\">Edhe \u00e7\u00ebshtjet e t\u00eb drejt\u00ebs s\u00eb autorit mund t\u00eb b\u00ebhen relevante n\u00eb reklamimin krahasues, p\u00ebr shembull kur p\u00ebrdoren imazhe produktesh, paketimi ose materiale reklamuese t\u00eb t\u00eb tjer\u00ebve. Paraqitje t\u00eb tilla jan\u00eb t\u00eb lejueshme vet\u00ebm n\u00ebse jan\u00eb t\u00eb <strong>nevojshme <\/strong>dhe <strong>t\u00eb justifikuara faktikisht<\/strong> p\u00ebr krahasimin reklamues. P\u00ebrndryshe, <strong>p\u00ebrve\u00e7 k\u00ebsaj <\/strong>mund t\u00eb ket\u00eb edhe nj\u00eb <strong>shkelje t\u00eb t\u00eb drejt\u00ebs s\u00eb autorit<\/strong>.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-personlichkeitsrechte\">T\u00eb drejtat e personalitetit<\/h3>\n\n<p class=\"wp-block-paragraph\">Reklamimi krahasues gjithashtu <strong>nuk duhet t\u00eb shkel\u00eb t\u00eb drejtat e personalitetit<\/strong>. Ve\u00e7an\u00ebrisht problematike \u00ebsht\u00eb p\u00ebrdorimi i imazheve ose informacioneve personale t\u00eb konkurrent\u00ebve ose t\u00eb pal\u00ebve t\u00eb treta p\u00ebr q\u00ebllime reklamimi. Nj\u00eb reklamim q\u00eb <strong>ekspozon pa nevoj\u00eb<\/strong> personat ose <strong>d\u00ebmton prestigjin<\/strong> e tyre \u00ebsht\u00eb i <strong>palejuesh\u00ebm<\/strong>.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-merkmale-der-vergleichenden-werbung\">Karakteristikat e reklamimit krahasues<\/h2>\n\n<p class=\"wp-block-paragraph\">Ligjv\u00ebn\u00ebsi pranon se krahasimet n\u00eb konkurrenc\u00eb jan\u00eb parimisht <strong>instrumente legjitime marketingu<\/strong>. Prandaj, nd\u00ebrmarrjet lejohen t\u00eb ballafaqojn\u00eb produktet ose sh\u00ebrbimet e tyre me ofertat e konkurrent\u00ebve. <\/p>\n\n<p class=\"wp-block-paragraph\">Por krahasimi reklamues \u00ebsht\u00eb i lejuesh\u00ebm vet\u00ebm n\u00ebse i referohet <strong>sh\u00ebrbimeve t\u00eb krahasueshme<\/strong> dhe ballafaqon <strong>karakteristika objektivisht t\u00eb verifikueshme<\/strong>. Reklamimi nuk duhet t&#8217;i sulmoj\u00eb konkurrent\u00ebt n\u00eb m\u00ebnyr\u00eb jo faktike ose t\u00eb krijoj\u00eb nj\u00eb p\u00ebrshtypje t\u00eb rreme p\u00ebrmes informacioneve t\u00eb paplota. Kjo e b\u00ebn krahasimin e reklamimit t\u00eb palejuesh\u00ebm dhe p\u00ebrb\u00ebn nj\u00eb shkelje t\u00eb nenit 2a t\u00eb UWG.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-begriff-der-werbung\">Koncepti i reklamimit<\/h3>\n\n<p class=\"wp-block-paragraph\">Koncepti i reklamimit n\u00eb lidhje me nenin 2a t\u00eb UWG kuptohet n\u00eb m\u00ebnyr\u00eb shum\u00eb t\u00eb gjer\u00eb. Reklamim \u00ebsht\u00eb \u00e7do <strong>deklarat\u00eb e nj\u00eb nd\u00ebrmarrjeje<\/strong> q\u00eb sh\u00ebrben <strong>objektivisht <\/strong>p\u00ebr t\u00eb nxitur shitjen e mallrave ose sh\u00ebrbimeve. K\u00ebtu nuk \u00ebsht\u00eb vendimtare se n\u00eb \u00e7far\u00eb forme b\u00ebhet reklamimi ose p\u00ebrmes cilit medium p\u00ebrhapet. Prandaj, p\u00ebrfshihen njoftimet, reklamimi n\u00eb televizion dhe radio, prezantimet n\u00eb internet, postimet n\u00eb mediat sociale, posterat ose deklarata t\u00eb tjera reklamuese. Edhe deklaratat q\u00eb nuk jan\u00eb shprehimisht reklamuese mund t\u00eb konsiderohen si reklamim, n\u00ebse ato sh\u00ebrbejn\u00eb duksh\u00ebm p\u00ebr nxitjen e nd\u00ebrmarrjes ose t\u00eb sh\u00ebrbimeve t\u00eb veta.    <\/p>\n\n<p class=\"wp-block-paragraph\">P\u00ebr ekzistenc\u00ebn e reklamimit, nuk \u00ebsht\u00eb e nevojshme q\u00eb deklarata t&#8217;u drejtohet <strong>konsumator\u00ebve<\/strong>. Edhe deklaratat q\u00eb u drejtohen <strong>sip\u00ebrmarr\u00ebsve<\/strong> ose <strong>rretheve profesionale<\/strong> mund t\u00eb p\u00ebrb\u00ebjn\u00eb reklamim. Vendimtar \u00ebsht\u00eb vet\u00ebm fakti q\u00eb ekziston nj\u00eb lidhje ekonomike me nj\u00eb aktivitet sip\u00ebrmarr\u00ebs. <strong>Deklaratat past\u00ebrtisht private<\/strong> ose <strong>thjesht informuese pa lidhje me konkurrenc\u00ebn<\/strong>, nga ana tjet\u00ebr, nuk bien n\u00ebn konceptin e reklamimit.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-bezugnahme-auf-mitbewerber-oder-dessen-produkte\">Referimi ndaj konkurrentit ose produkteve t\u00eb tij<\/h3>\n\n<p class=\"wp-block-paragraph\">Reklamimi krahasues k\u00ebrkon q\u00eb nj\u00eb <strong>konkurrent <\/strong>ose <strong>mallrat apo sh\u00ebrbimet<\/strong> e tij t\u00eb b\u00ebhen t\u00eb identifikuesh\u00ebm. <strong>Subjekti i referimit <\/strong>\u00ebsht\u00eb vet\u00eb <strong>konkurrenti<\/strong>, nd\u00ebrsa <strong>objekti i referimit<\/strong> jan\u00eb <strong>produktet ose sh\u00ebrbimet e ofruara<\/strong> prej tij. Vendimtare \u00ebsht\u00eb q\u00eb publiku i synuar t\u00eb dalloj\u00eb ose t\u00eb mund t\u00eb dalloj\u00eb se cil\u00ebs nd\u00ebrmarrje ose produkti i referohet.  <\/p>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb <strong>p\u00ebrmendje e shprehur<\/strong> e konkurrentit <strong>nuk \u00ebsht\u00eb e nevojshme<\/strong>. Reklamimi krahasues mund t\u00eb ekzistoj\u00eb edhe kur nj\u00eb nd\u00ebrmarrje b\u00ebhet e identifikueshme vet\u00ebm n\u00eb m\u00ebnyr\u00eb t\u00eb <strong>t\u00ebrthort\u00eb<\/strong>. Ky \u00ebsht\u00eb rasti kur, p\u00ebr shkak t\u00eb pozicionit n\u00eb treg, dizajnit t\u00eb reklam\u00ebs ose karakteristikave t\u00eb caktuara, \u00ebsht\u00eb e qart\u00eb se p\u00ebr cilin konkurrent b\u00ebhet fjal\u00eb, pa u p\u00ebrmendur ai shprehimisht. N\u00eb tregje t\u00eb vogla ose shum\u00eb t\u00eb qarta, edhe nj\u00eb referenc\u00eb e p\u00ebrgjithshme mund t\u00eb mjaftoj\u00eb p\u00ebr t\u00eb b\u00ebr\u00eb t\u00eb identifikuesh\u00ebm nj\u00eb konkurrent t\u00eb caktuar.   <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Nuk \u00ebsht\u00eb i mjaftuesh\u00ebm<\/strong>, nga ana tjet\u00ebr, nj\u00eb referim thjesht <strong>i p\u00ebrgjithsh\u00ebm<\/strong> ose plot\u00ebsisht <strong>anonim<\/strong> pa nj\u00eb lidhje t\u00eb identifikueshme me nj\u00eb konkurrent t\u00eb caktuar ose produktet e tij.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-absatzforderungszweck\">Q\u00ebllimi i nxitjes s\u00eb shitjeve<\/h3>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb karakteristik\u00eb thelb\u00ebsore e reklamimit krahasues \u00ebsht\u00eb <strong>q\u00ebllimi i nxitjes s\u00eb shitjeve<\/strong>. Deklarata p\u00ebrkat\u00ebse duhet t\u00eb jet\u00eb e drejtuar <strong>objektivisht <\/strong>drejt <strong>nxitjes s\u00eb shitjes s\u00eb mallrave ose sh\u00ebrbimeve<\/strong>. K\u00ebtu nuk ka r\u00ebnd\u00ebsi q\u00ebllimi subjektiv i reklamuesit, por se si ndikon deklarata nga jasht\u00eb.  <\/p>\n\n<p class=\"wp-block-paragraph\">Q\u00ebllimi i nxitjes s\u00eb shitjeve nuk ekziston vet\u00ebm n\u00eb reklamimet klasike t\u00eb produkteve, por edhe n\u00eb <strong>reklamimin e imazhit <\/strong>ose <strong>deklarata t\u00eb tjera<\/strong> q\u00eb synojn\u00eb ta paraqesin nd\u00ebrmarrjen ose sh\u00ebrbimet e saj n\u00eb nj\u00eb drit\u00eb m\u00eb t\u00eb mir\u00eb. Edhe thjesht <strong>v\u00ebnia n\u00eb dukje e karakteristikave t\u00eb ve\u00e7anta<\/strong>, <strong>p\u00ebrpar\u00ebsive <\/strong>ose <strong>pozicioneve n\u00eb treg <\/strong>mund t\u00eb jet\u00eb tashm\u00eb e mjaftueshme. Edhe reklamimi nga pal\u00eb t\u00eb treta mund t\u00eb p\u00ebrfshihet k\u00ebtu, n\u00ebse ai sh\u00ebrben p\u00ebr nxitjen e shitjeve t\u00eb nd\u00ebrmarrjes.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-unmittelbare-und-mittelbare-vergleichende-werbung\">Reklamimi krahasues i drejtp\u00ebrdrejt\u00eb dhe i t\u00ebrthort\u00eb<\/h3>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb krahasim i <strong>drejtp\u00ebrdrejt\u00eb<\/strong> ekziston kur nj\u00eb <strong>konkurrent<\/strong> ose <strong>produktet ose sh\u00ebrbimet<\/strong> e tij p\u00ebrmenden ose paraqiten shprehimisht n\u00eb reklam\u00eb. Reklamimi ballafaqon k\u00ebtu mallrat ose sh\u00ebrbimet e veta drejtp\u00ebrdrejt me ofertat e nj\u00eb nd\u00ebrmarrjeje konkurrente t\u00eb caktuar. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Nj\u00eb krahasim i t\u00ebrthort\u00eb<\/strong> ekziston kur nj\u00eb nd\u00ebrmarrje thjesht aludon p\u00ebr produkte, marka ose deklarata reklamuese t\u00eb nj\u00eb konkurrenti. Nj\u00eb referim i till\u00eb p\u00ebrb\u00ebn gjithashtu reklamim krahasues, n\u00ebse p\u00ebrmes tij krijohet <strong>p\u00ebrshtypja<\/strong> se produkti i vet \u00ebsht\u00eb nj\u00eb alternativ\u00eb ndaj produktit konkurrues. Kjo ka t\u00eb b\u00ebj\u00eb, p\u00ebr shembull, me reklamimet q\u00eb lidhen q\u00ebllimisht me marka t\u00eb njohura, slogane reklamuese ose produkte t\u00eb konkurrent\u00ebve.  <\/p>\n\n<p class=\"wp-block-paragraph\">Nga ana tjet\u00ebr, <strong>nuk ka reklamim krahasues <\/strong>n\u00ebse b\u00ebhet thjesht reklamim i p\u00ebrgjithsh\u00ebm p\u00ebr nd\u00ebrmarrjen e vet, pa b\u00ebr\u00eb t\u00eb identifikuesh\u00ebm nj\u00eb konkurrent konkret ose produktet e tij. Edhe thjesht vet\u00eblavd\u00ebrimet ose deklaratat e p\u00ebrgjithshme reklamuese pa lidhje t\u00eb dukshme me konkurrenc\u00ebn parimisht nuk mjaftojn\u00eb p\u00ebr k\u00ebt\u00eb. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-zulassigkeitsvoraussetzungen-der-vergleichenden-werbung\">Kushtet e lejueshm\u00ebris\u00eb s\u00eb reklamimit krahasues<\/h2>\n\n<p class=\"wp-block-paragraph\">Ligjv\u00ebn\u00ebsi <strong>lejon<\/strong> nj\u00eb <strong>krahasim reklamues<\/strong> p\u00ebr t\u00eb nxitur konkurrenc\u00ebn dhe p\u00ebr t&#8217;i ndihmuar konsumator\u00ebt t\u00eb krahasojn\u00eb m\u00eb mir\u00eb produktet ose sh\u00ebrbimet me nj\u00ebri-tjetrin. Megjithat\u00eb, ai duhet t\u00eb plot\u00ebsoj\u00eb k\u00ebrkesat ligjore dhe nuk duhet t\u00eb p\u00ebrb\u00ebj\u00eb <strong>veprime t\u00eb pandershme t\u00eb konkurrenc\u00ebs<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Kushtet e lejueshm\u00ebris\u00eb rrjedhin nga neni 2a i UWG si dhe nga Direktiva 2006\/114\/KE mbi reklamimin mashtrues dhe krahasues. Q\u00ebllimi i k\u00ebtyre rregulloreve \u00ebsht\u00eb t\u00eb mund\u00ebsojn\u00eb krahasime faktike dhe objektive reklamimi, duke parandaluar n\u00eb t\u00eb nj\u00ebjt\u00ebn koh\u00eb masat reklamuese mashtruese, denigruese ose ndryshe t\u00eb padrejta. Prandaj, reklamimi krahasues ve\u00e7an\u00ebrisht nuk duhet t\u00eb mashtroj\u00eb, t\u00eb sulmoj\u00eb konkurrent\u00ebt n\u00eb m\u00ebnyr\u00eb jo faktike ose t\u00eb shfryt\u00ebzoj\u00eb n\u00eb m\u00ebnyr\u00eb t\u00eb pandersh\u00ebm reputacionin e tyre.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Nd\u00ebr kushtet e lejueshm\u00ebris\u00eb s\u00eb reklamimit krahasues b\u00ebjn\u00eb pjes\u00eb:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>ndalimi i mashtrimit,<\/li>\n\n\n\n<li>krahasueshm\u00ebria e mjaftueshme e produkteve ose sh\u00ebrbimeve t\u00eb ballafaquara,<\/li>\n\n\n\n<li>parimi i objektivitetit,<\/li>\n\n\n\n<li>ndalimi i denigrimit t\u00eb konkurrent\u00ebve,<\/li>\n\n\n\n<li>ndalimi i shfryt\u00ebzimit t\u00eb padrejt\u00eb t\u00eb reputacionit,<\/li>\n\n\n\n<li>ndalimi i rrezikut t\u00eb ngat\u00ebrrimit si dhe<\/li>\n\n\n\n<li>ndalimi i reklamimit imitues<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"h-irrefuhrungsverbot\">Ndalimi i mashtrimit<\/h3>\n\n<p class=\"wp-block-paragraph\">Reklamimi krahasues <strong>nuk guxon t\u00eb jet\u00eb \u00e7orientues<\/strong>. Sipas \u00a7 2a UWG n\u00eb lidhje me \u00a7 2 UWG, nj\u00eb krahasim reklamues \u00ebsht\u00eb i palejuesh\u00ebm, n\u00ebse ai krijon te rrethet e interesuara t\u00eb publikut nj\u00eb p\u00ebrshtypje t\u00eb rreme lidhur me produktet, \u00e7mimet, karakteristikat ose sh\u00ebrbimet. Vendimtare k\u00ebtu nuk \u00ebsht\u00eb se si \u00ebsht\u00eb menduar reklamimi nga reklamuesi, por se si kuptohet ai nga <strong>konsumatori mesatarisht i informuar<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb reklamim krahasues \u00ebsht\u00eb mashtrues kur <strong>mungojn\u00eb informacione thelb\u00ebsore<\/strong> ose ato paraqiten n\u00eb m\u00ebnyr\u00eb t\u00eb <strong>paplot\u00eb<\/strong>. Krahasimi reklamues duhet t\u00eb p\u00ebrmbaj\u00eb t\u00eb gjitha t\u00eb dh\u00ebnat e nevojshme p\u00ebr t\u00eb vler\u00ebsuar sakt\u00eb deklarat\u00ebn. N\u00ebse, p\u00ebr shembull, krahasohen \u00e7mimet, duhet t\u00eb b\u00ebhen t\u00eb ditura edhe ato rrethana q\u00eb jan\u00eb vendimtare p\u00ebr krahasueshm\u00ebrin\u00eb faktike. Prandaj, reklamimi nuk duhet t\u00eb operoj\u00eb me t\u00eb dh\u00ebna t\u00eb izoluara, n\u00ebse p\u00ebrmes tyre krijohet nj\u00eb p\u00ebrshtypje e p\u00ebrgjithshme e rreme.   <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-hinreichende-substituierbarkeit\">Z\u00ebvend\u00ebsueshm\u00ebria e mjaftueshme<\/h3>\n\n<p class=\"wp-block-paragraph\">Reklamimi krahasues \u00ebsht\u00eb i lejuesh\u00ebm vet\u00ebm n\u00ebse <strong>mallrat ose sh\u00ebrbimet<\/strong> krahasohen me nj\u00ebra-tjetr\u00ebn, t\u00eb cilat <strong>plot\u00ebsojn\u00eb t\u00eb nj\u00ebjt\u00ebn nevoj\u00eb<\/strong> ose <strong>kan\u00eb t\u00eb nj\u00ebjtin q\u00ebllim<\/strong>. Produktet e krahasuara duhet t\u00eb jen\u00eb, pra, t\u00eb krahasueshme dhe t\u00eb z\u00ebvend\u00ebsueshme nga <strong>k\u00ebndv\u00ebshtrimi i konsumator\u00ebve<\/strong>.  Ky k\u00ebrkes\u00eb quhet <strong>z\u00ebvend\u00ebsueshm\u00ebri<\/strong> e mjaftueshme. <\/p>\n\n<p class=\"wp-block-paragraph\">Prandaj, mund t\u00eb krahasohen, p\u00ebr shembull, dy tarifa t\u00eb telefonis\u00eb celulare, dy sigurime ose dy detergjent\u00eb lar\u00ebs, sepse k\u00ebto p\u00ebrmbushin secila t\u00eb nj\u00ebjtin q\u00ebllim. <strong>I palejuesh\u00ebm<\/strong> do t\u00eb ishte, nga ana tjet\u00ebr, nj\u00eb krahasim midis produkteve ose sh\u00ebrbimeve krejt\u00ebsisht t\u00eb ndryshme, t\u00eb cilat nga k\u00ebndv\u00ebshtrimi i konsumator\u00ebve <strong>nuk jan\u00eb t\u00eb z\u00ebvend\u00ebsueshme<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-objektivitatsgebot\">Parimi i objektivitetit<\/h3>\n\n<p class=\"wp-block-paragraph\">Reklamimi krahasues duhet t\u00eb b\u00ebhet n\u00eb m\u00ebnyr\u00eb <strong>objektive<\/strong>. Kjo do t\u00eb thot\u00eb se krahasimi reklamues duhet t\u00eb jet\u00eb <strong>faktik, i kuptuesh\u00ebm dhe i verifikuesh\u00ebm<\/strong>. Sipas parimit t\u00eb objektivitetit, mund t\u00eb krahasohen vet\u00ebm ato karakteristika q\u00eb jan\u00eb faktikisht t\u00eb verifikueshme dhe kan\u00eb nj\u00eb lidhje faktike me produktet ose sh\u00ebrbimet e krahasuara.  <\/p>\n\n<p class=\"wp-block-paragraph\">Kjo do t\u00eb thot\u00eb se nj\u00eb nd\u00ebrmarrje mund t\u00eb krahasoj\u00eb \u00e7mimet, sh\u00ebrbimet, cil\u00ebsin\u00eb ose karakteristikat teknike, n\u00ebse k\u00ebto jan\u00eb objektivisht t\u00eb konstatueshme. T\u00eb <strong>palejueshme <\/strong>jan\u00eb, nga ana tjet\u00ebr, deklaratat e p\u00ebrgjithshme si \u201cprodukti m\u00eb i mir\u00eb\u201d ose \u201cshum\u00eb m\u00eb i mir\u00eb se t\u00eb gjith\u00eb t\u00eb tjer\u00ebt\u201d, n\u00ebse nuk shpjegohet se ku bazohen k\u00ebto pretendime.<\/p>\n\n<p class=\"wp-block-paragraph\">Parimi i <strong>objektivitetit <\/strong>synon t\u00eb siguroj\u00eb q\u00eb konsumator\u00ebt t\u00eb mund t\u00eb marrin nj\u00eb vendim faktik dhe t\u00eb drejt\u00eb bazuar n\u00eb reklamim. Prandaj, reklamimi nuk duhet t\u00eb ket\u00eb thjesht efekt emocional ose t\u00eb denigroj\u00eb konkurrent\u00ebt, por duhet <strong>t\u00eb bazohet n\u00eb fakte t\u00eb kuptueshme dhe t\u00eb verifikueshme<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-vergleichbare-eigenschaften\">Karakteristika t\u00eb krahasueshme<\/h3>\n\n<p class=\"wp-block-paragraph\">Reklamimi krahasues mund t\u00eb ballafaqoj\u00eb vet\u00ebm <strong>karakteristika <\/strong>q\u00eb jan\u00eb faktikisht <strong>relevante <\/strong>dhe <strong>t\u00eb krahasueshme n\u00eb m\u00ebnyr\u00eb t\u00eb arsyeshme<\/strong> p\u00ebr konsumator\u00ebt. Prandaj, nd\u00ebrmarrjet nuk mund t\u00eb zgjedhin karakteristika t\u00eb \u00e7far\u00ebdoshme, por mund t\u00eb krahasojn\u00eb vet\u00ebm ato karakteristika q\u00eb <strong>luajn\u00eb rol n\u00eb vendimin e blerjes<\/strong>. K\u00ebtu b\u00ebjn\u00eb pjes\u00eb ve\u00e7an\u00ebrisht \u00e7mimi, cil\u00ebsia, performanca, jet\u00ebgjat\u00ebsia ose karakteristikat teknike t\u00eb nj\u00eb produkti.  <\/p>\n\n<p class=\"wp-block-paragraph\">Konsumator\u00ebt duhet t\u00eb jen\u00eb n\u00eb gjendje t\u00eb dallojn\u00eb se cil\u00ebs gj\u00eb i referohet krahasimi dhe pse nj\u00eb produkt pretendohet se \u00ebsht\u00eb m\u00eb i mir\u00eb ose m\u00eb i lir\u00eb se nj\u00eb tjet\u00ebr. <strong>T\u00eb palejueshme<\/strong> jan\u00eb, prandaj, deklaratat e paqarta ose krejt\u00ebsisht t\u00eb p\u00ebrgjithshme pa referenc\u00eb konkrete ndaj karakteristikave t\u00eb verifikueshme.<\/p>\n\n<h4 class=\"wp-block-heading\" id=\"h-vergleichbarkeitskriterien\">Kriteret e krahasueshm\u00ebris\u00eb<\/h4>\n\n<p class=\"wp-block-paragraph\">Q\u00eb nj\u00eb krahasim reklamues t\u00eb jet\u00eb i lejuesh\u00ebm, karakteristikat e krahasuara duhet t\u00eb plot\u00ebsojn\u00eb kushte t\u00eb caktuara.  <\/p>\n\n<p class=\"wp-block-paragraph\">Ato duhet t\u00eb jen\u00eb:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>thelb\u00ebsore,<\/li>\n\n\n\n<li>relevante,<\/li>\n\n\n\n<li>t\u00eb verifikueshme dhe<\/li>\n\n\n\n<li>tipike<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">p\u00ebr produktet ose sh\u00ebrbimet e krahasuara.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Thelb\u00ebsore <\/strong>do t\u00eb thot\u00eb se karakteristika ka r\u00ebnd\u00ebsi p\u00ebr vendimin e blerjes. <strong>Relevante <\/strong>\u00ebsht\u00eb nj\u00eb karakteristik\u00eb kur ajo \u00ebsht\u00eb faktikisht interesante ose e dobishme p\u00ebr konsumator\u00ebt. <strong>I verifikuesh\u00ebm<\/strong> \u00ebsht\u00eb nj\u00eb krahasim kur dallimet e pretenduara mund t\u00eb kontrollohen objektivisht. <strong>Tipike <\/strong>jan\u00eb karakteristikat q\u00eb jan\u00eb karakteristike p\u00ebr mallin ose sh\u00ebrbimin p\u00ebrkat\u00ebs.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-herabsetzungsverbot\">Ndalimi i denigrimit<\/h3>\n\n<p class=\"wp-block-paragraph\">Reklamimi krahasues <strong>nuk duhet t&#8217;i denigroj\u00eb ose t&#8217;i p\u00ebrul\u00eb konkurrent\u00ebt n\u00eb m\u00ebnyr\u00eb jo faktike<\/strong>. Nd\u00ebrmarrjet mund t\u00eb v\u00ebn\u00eb n\u00eb dukje dallimet me produktet konkurruese, por nuk mund t\u00eb b\u00ebjn\u00eb reklamim thjesht p\u00ebr t&#8217;i b\u00ebr\u00eb qesharake nd\u00ebrmarrjet e tjera ose p\u00ebr t\u00eb d\u00ebmtuar reputacionin e tyre. <\/p>\n\n<p class=\"wp-block-paragraph\">T\u00eb palejueshme jan\u00eb ve\u00e7an\u00ebrisht deklaratat fyese, agresive ose n\u00eb m\u00ebnyr\u00eb t\u00eb p\u00ebrgjithshme zhvler\u00ebsuese p\u00ebr konkurrent\u00ebt ose produktet e tyre. Prandaj, reklamimi nuk duhet t\u00eb krijoj\u00eb p\u00ebrshtypjen se produktet konkurruese jan\u00eb me cil\u00ebsi t\u00eb ul\u00ebt ose me \u00e7mim t\u00eb tepruar, n\u00ebse kjo nuk \u00ebsht\u00eb e bazuar faktikisht dhe e kuptueshme objektivisht. <\/p>\n\n<p class=\"wp-block-paragraph\">Nga ana tjet\u00ebr, mbetet i <strong>lejuesh\u00ebm<\/strong> nj\u00eb <strong>kritik\u00eb faktike<\/strong> ose nj\u00eb <strong>krahasim objektiv<\/strong>, p\u00ebr sa koh\u00eb q\u00eb ky bazohet n\u00eb fakte t\u00eb verifikueshme dhe nuk sh\u00ebrben p\u00ebr denigrimin e konkurrentit.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-ursprungsbezeichnungsidentitat\">Identiteti i em\u00ebrtimit t\u00eb origjin\u00ebs<\/h3>\n\n<p class=\"wp-block-paragraph\">N\u00ebse krahasohen mallra me nj\u00eb <strong>em\u00ebrtim t\u00eb mbrojtur origjine<\/strong>, mund t\u00eb ballafaqohen vet\u00ebm produkte me <strong>t\u00eb nj\u00ebjtin em\u00ebrtim origjine<\/strong>. Ky rregull synon t\u00eb parandaloj\u00eb q\u00eb em\u00ebrtimet e njohura t\u00eb origjin\u00ebs t\u00eb shfryt\u00ebzohen n\u00eb m\u00ebnyr\u00eb t\u00eb palejueshme ose q\u00eb konsumator\u00ebt t\u00eb mashtrohen lidhur me origjin\u00ebn faktike t\u00eb nj\u00eb produkti. <\/p>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb nd\u00ebrmarrje, pra, nuk mund t\u00eb krahasoj\u00eb nj\u00eb produkt me em\u00ebrtimin \u201eChampagner\u201c me nj\u00eb ver\u00eb tjet\u00ebr shkum\u00ebzuese q\u00eb nuk mban k\u00ebt\u00eb em\u00ebrtim t\u00eb mbrojtur origjine. Krahasimet jan\u00eb t\u00eb lejueshme vet\u00ebm n\u00ebse t\u00eb dy produktet kan\u00eb t\u00eb nj\u00ebjtin em\u00ebrtim t\u00eb mbrojtur origjine. <\/p>\n\n<p class=\"wp-block-paragraph\">Rregulli <strong>mbron<\/strong> si <strong>konsumator\u00ebt<\/strong> ashtu edhe <strong>prodhuesit<\/strong> e produkteve cil\u00ebsore rajonale nga krahasimet reklamuese \u00e7orientuese ose t\u00eb padrejta.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-verbot-unlauterer-rufausnutzung\">Ndalimi i shfryt\u00ebzimit t\u00eb padrejt\u00eb t\u00eb reputacionit<\/h3>\n\n<p class=\"wp-block-paragraph\">Reklamimi krahasues nuk duhet t\u00eb shfryt\u00ebzoj\u00eb n\u00eb m\u00ebnyr\u00eb t\u00eb padrejt\u00eb reputacionin e mir\u00eb t\u00eb nj\u00eb konkurrenti. Prandaj, nd\u00ebrmarrjet nuk mund t\u00eb p\u00ebrfitojn\u00eb n\u00eb m\u00ebnyr\u00eb t\u00eb synuar nga imazhi pozitiv, njohja ose besimi q\u00eb konsumator\u00ebt lidhin me nj\u00eb mark\u00eb t\u00eb njohur ose nj\u00eb nd\u00ebrmarrje konkurrente. <\/p>\n\n<p class=\"wp-block-paragraph\">I <strong>palejuesh\u00ebm <\/strong>\u00ebsht\u00eb ve\u00e7an\u00ebrisht \u201cngjitja\u201d e q\u00ebllimshme pas nj\u00eb marke t\u00eb njohur p\u00ebrmes reklamimit, p\u00ebr t\u00eb p\u00ebrfituar nga njohja e saj. Konsumator\u00ebt nuk duhet t\u00eb krijojn\u00eb p\u00ebrshtypjen se midis nd\u00ebrmarrjeve ekziston nj\u00eb lidhje ekonomike ose se produkti i reklamuar ka t\u00eb nj\u00ebjt\u00ebn cil\u00ebsi ose origjin\u00eb si produkti i njohur konkurrues. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>I lejuesh\u00ebm<\/strong> mbetet thjesht p\u00ebrmendja e nj\u00eb konkurrenti ose e mark\u00ebs s\u00eb tij, n\u00ebse kjo \u00ebsht\u00eb e nevojshme p\u00ebr nj\u00eb krahasim reklamues faktik dhe objektiv.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-verbot-der-imitationswerbung\">Ndalimi i reklamimit imitues<\/h3>\n\n<p class=\"wp-block-paragraph\">Reklamimi krahasues nuk duhet ta paraqes\u00eb nj\u00eb produkt si imitim ose kopje t\u00eb nj\u00eb produkti konkurrues. Prandaj, nd\u00ebrmarrjet nuk mund t\u00eb reklamojn\u00eb se produkti i tyre \u00ebsht\u00eb nj\u00eb imitim m\u00eb i lir\u00eb ose i ngjash\u00ebm i nj\u00eb produkti t\u00eb njohur marke. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Ndalimi synon t\u00eb parandaloj\u00eb<\/strong> q\u00eb konsumator\u00ebt t\u00eb drejtohen n\u00eb m\u00ebnyr\u00eb t\u00eb synuar drejt <strong>produkteve imituese<\/strong> dhe q\u00eb markat e njohura t\u00eb zhvler\u00ebsohen p\u00ebrmes kopjeve t\u00eb lira. <strong>T\u00eb palejueshme<\/strong> jan\u00eb, prandaj, ve\u00e7an\u00ebrisht deklaratat reklamuese si \u201enj\u00ebsoj si marka X, vet\u00ebm se m\u00eb lir\u00eb\u201c ose referimet se nj\u00eb produkt \u00ebsht\u00eb modeluar q\u00ebllimisht sipas nj\u00eb produkti t\u00eb njohur marke.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>I lejuesh\u00ebm<\/strong> mbetet nj\u00eb krahasim faktik i karakteristikave ose \u00e7mimeve, p\u00ebr sa koh\u00eb q\u00eb produkti i vet nuk paraqitet shprehimisht si imitim ose kopje.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-verbot-von-verwechslungsgefahr\">Ndalimi i rrezikut t\u00eb ngat\u00ebrrimit<\/h3>\n\n<p class=\"wp-block-paragraph\">Reklamimi krahasues nuk duhet t\u00eb \u00e7oj\u00eb n\u00eb at\u00eb q\u00eb konsumator\u00ebt t\u00eb <strong>ngat\u00ebrrojn\u00eb<\/strong> nd\u00ebrmarrjet, markat, produktet ose sh\u00ebrbimet me nj\u00ebri-tjetrin. Prandaj, reklamimi duhet t\u00eb lejoj\u00eb t\u00eb dallohet qart\u00eb se cila nd\u00ebrmarrje reklamon dhe cilit konkurrent i referohet. <\/p>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb <strong>rrezik ngat\u00ebrrimi <\/strong>mund t\u00eb lind\u00eb kur p\u00ebrdoren marka, logo, paketime ose dizajne reklamuese t\u00eb ngjashme dhe p\u00ebrmes k\u00ebsaj krijohet <strong>p\u00ebrshtypja <\/strong>se produktet vijn\u00eb nga e <strong>nj\u00ebjta nd\u00ebrmarrje <\/strong>ose <strong>i p\u00ebrkasin ekonomikisht nj\u00ebra-tjetr\u00ebs<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Ndalimi synon t\u00eb siguroj\u00eb q\u00eb konsumator\u00ebt t\u00eb mund t&#8217;i klasifikojn\u00eb qart\u00eb krahasimet reklamuese. Prandaj, reklamimi nuk duhet t\u00eb jet\u00eb i dizajnuar n\u00eb at\u00eb m\u00ebnyr\u00eb q\u00eb origjina ose p\u00ebrkat\u00ebsia e produkteve t\u00eb b\u00ebhet e paqart\u00eb. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-rechtsfolgen-unzulassiger-vergleichender-werbung\">Pasojat juridike t\u00eb reklam\u00ebs krahasuese t\u00eb palejueshme<\/h2>\n\n<p class=\"wp-block-paragraph\">N\u00ebse nj\u00eb reklamim krahasues bie ndesh me kushtet e lejueshm\u00ebris\u00eb s\u00eb reklamimit krahasues, kjo mund t\u00eb ket\u00eb <strong>pasoja t\u00eb r\u00ebnd\u00ebsishme ligjore<\/strong>. Ligji u v\u00eb n\u00eb dispozicion konkurrent\u00ebve dhe personave t\u00eb tjer\u00eb t\u00eb autorizuar instrumente t\u00eb ndryshme p\u00ebr t\u00eb ndaluar reklamimin e pandersh\u00ebm. <\/p>\n\n<p class=\"wp-block-paragraph\">Pasojat kryesore juridike jan\u00eb ve\u00e7an\u00ebrisht:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Pretendimi p\u00ebr pushimin e shkeljes<\/strong> <a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P14\/NOR40245453\" target=\"_blank\" rel=\"noreferrer noopener\">Neni 14 i UWG<\/a> kund\u00ebr p\u00ebrdorimit t\u00eb m\u00ebtejsh\u00ebm t\u00eb reklam\u00ebs s\u00eb palejueshme<\/li>\n\n\n\n<li><strong>Pretendimi p\u00ebr d\u00ebmshp\u00ebrblim<\/strong> <a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P15\/NOR12033588\" type=\"link\" id=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P15\/NOR12033588\" target=\"_blank\" rel=\"noreferrer noopener\">Neni 16 i UWG<\/a>, n\u00ebse shkelja \u00ebsht\u00eb kryer me faj<\/li>\n\n\n\n<li><strong>masat gjyq\u00ebsore<\/strong>, si p\u00ebr shembull p\u00ebrmes <strong>urdhrit t\u00eb p\u00ebrkohsh\u00ebm<\/strong> <a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P24\/NOR12033597\" type=\"link\" id=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P24\/NOR12033597\" target=\"_blank\" rel=\"noreferrer noopener\">Neni 24 i UWG<\/a><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">N\u00eb qend\u00ebr t\u00eb v\u00ebmendjes \u00ebsht\u00eb <strong>e drejta p\u00ebr ndalim<\/strong>. P\u00ebr t\u00eb ushtruar t\u00eb drejt\u00ebn p\u00ebr ndalim, sipas <strong>\u00a7<\/strong> <strong>14<\/strong> <strong>UWG<\/strong>, jan\u00eb t\u00eb autorizuar konkurrent\u00ebt, shoqatat p\u00ebr promovimin e interesave ekonomike t\u00eb sip\u00ebrmarr\u00ebsve, p\u00ebr sa koh\u00eb q\u00eb ato p\u00ebrfaq\u00ebsojn\u00eb interesat e prekura, si dhe Dhoma Federale e Pun\u00ebtor\u00ebve dhe Punonj\u00ebsve, Dhoma Ekonomike e Austris\u00eb, Konferenca e President\u00ebve t\u00eb Dhomave Bujq\u00ebsore t\u00eb Austris\u00eb, Sindikata Austriake dhe Autoriteti Federal i Konkurrenc\u00ebs. Konsumator\u00ebt individual\u00eb, nga ana tjet\u00ebr, nuk jan\u00eb t\u00eb autorizuar t\u00eb ngren\u00eb nj\u00eb padi p\u00ebr ndalim.  <\/p>\n\n<p class=\"wp-block-paragraph\">Sanksionet e p\u00ebrmendura synojn\u00eb t\u00eb sigurojn\u00eb q\u00eb konkurrenca <strong>t\u00eb mos shtremb\u00ebrohet p\u00ebrmes krahasimeve t\u00eb pandershme reklamuese<\/strong>. Prandaj, nd\u00ebrmarrjet duhet t\u00eb kujdesen q\u00eb reklama e tyre <strong>t\u00eb jet\u00eb plot\u00ebsisht n\u00eb p\u00ebrputhje me k\u00ebrkesat ligjore<\/strong>. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eN\u00eb ligjin e konkurrenc\u00ebs, edhe pasakt\u00ebsit\u00eb e vogla n\u00eb krahasimin reklamues mund t\u00eb ken\u00eb pasoja t\u00eb r\u00ebnd\u00ebsishme juridike.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Konsultim fillestar falas\"><span class=\"mr-cta-link-normal\">Zgjidhni tani dat\u00ebn e d\u00ebshiruar:<\/span><span class=\"mr-cta-link-bold\">Konsultim fillestar falas<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-ihre-vorteile-mit-anwaltlicher-unterstutzung\">Avantazhet tuaja me mb\u00ebshtetje ligjore<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Reklama krahasuese ofron mund\u00ebsi, por mbart edhe rreziqe juridike.<\/strong> Edhe pasakt\u00ebsit\u00eb e vogla n\u00eb krahasim, informacionet e paplota ose nj\u00eb paraqitje joobjektive mund t\u00eb \u00e7ojn\u00eb shpejt n\u00eb <strong>v\u00ebrejtje, pretendime p\u00ebr pushimin e shkeljes ose procedura gjyq\u00ebsore<\/strong>. Pik\u00ebrisht sepse reklama shpesh formulohet n\u00eb m\u00ebnyr\u00eb t\u00eb mpreht\u00eb, nj\u00eb <strong>dizajnim i past\u00ebr juridik<\/strong> \u00ebsht\u00eb ve\u00e7an\u00ebrisht i r\u00ebnd\u00ebsish\u00ebm. <\/p>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb <strong>kontroll avokator<\/strong> i ndihmon nd\u00ebrmarrjet t\u00eb formulojn\u00eb deklaratat reklamuese n\u00eb m\u00ebnyr\u00eb t\u00eb sigurt juridikisht dhe t\u00eb shmangin gabimet tipike. Nj\u00ebkoh\u00ebsisht, mund t\u00eb luftohen n\u00eb m\u00ebnyr\u00eb efektive edhe <strong>masat e pandershme reklamuese t\u00eb konkurrent\u00ebve<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Me mb\u00ebshtetje avokatore p\u00ebrfitoni, n\u00eb ve\u00e7anti, nga:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Dizajnim i sigurt juridik i krahasimeve reklamuese<\/strong>, p\u00ebrpara se t\u00eb publikohen fushatat<\/li>\n\n\n\n<li><strong>Zbatim i shpejt\u00eb i pretendimeve<\/strong> n\u00eb rast t\u00eb reklam\u00ebs s\u00eb palejueshme nga konkurrent\u00ebt<\/li>\n\n\n\n<li><strong>Vler\u00ebsim i qart\u00eb juridik<\/strong> n\u00ebse nj\u00eb krahasim \u00ebsht\u00eb i lejuesh\u00ebm, mashtrues apo i pandersh\u00ebm<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">K\u00ebshtu mund t\u00eb <strong>reduktohen rreziqet e konkurrenc\u00ebs<\/strong> dhe nj\u00ebkoh\u00ebsisht t\u00eb <strong>shfryt\u00ebzohen n\u00eb m\u00ebnyr\u00eb t\u00eb sigurt juridikisht mund\u00ebsit\u00eb legjitime t\u00eb reklamimit<\/strong>.<\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eReklama krahasuese lejohet t\u00eb informoj\u00eb, por jo t\u00eb mashtroj\u00eb \u2013 k\u00ebshillimi avokator siguron q\u00eb ky kufi t\u00eb respektohet.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Konsultim fillestar falas\"><span class=\"mr-cta-link-normal\">Zgjidhni tani dat\u00ebn e d\u00ebshiruar:<\/span><span class=\"mr-cta-link-bold\">Konsultim fillestar falas<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-haufig-gestellte-fragen-faq\">Pyetje t\u00eb shpeshta \u2013 FAQ<\/h2>\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-4274a74a uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-2f9f3a88 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\u00c7far\u00eb \u00ebsht\u00eb reklama krahasuese sipas Nenit 2a t\u00eb UWG?<\/span><\/div><div class=\"uagb-faq-content\"><p>Reklama krahasuese ekziston kur nj\u00eb nd\u00ebrmarrje vendos n\u00eb raport produktet ose sh\u00ebrbimet e saj n\u00eb reklam\u00eb me nj\u00eb konkurrent ose ofert\u00ebn e tij. Konkurrenti nuk ka nevoj\u00eb t\u00eb p\u00ebrmendet shprehimisht. Mjafton q\u00eb p\u00ebr publikun t\u00eb jet\u00eb e dallueshme se cila ofert\u00eb konkurrente n\u00ebnkuptohet.  <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-04926923 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">A \u00ebsht\u00eb e lejuar reklama krahasuese n\u00eb Austri?<\/span><\/div><div class=\"uagb-faq-content\"><p>Po. Reklama krahasuese \u00ebsht\u00eb parimisht e lejueshme sipas Nenit 2a t\u00eb UWG. Por ajo duhet t\u00eb jet\u00eb faktike, objektive dhe e verifikueshme dhe nuk guxon t\u00eb ket\u00eb efekt mashtrues apo n\u00ebn\u00e7mues. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-b8d344e6 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Cilat produkte ose sh\u00ebrbime lejohen t\u00eb krahasohen me nj\u00ebri-tjetrin?<\/span><\/div><div class=\"uagb-faq-content\"><p>Lejohen t\u00eb krahasohen vet\u00ebm mallrat ose sh\u00ebrbimet q\u00eb p\u00ebrmbushin t\u00eb nj\u00ebjtin q\u00ebllim ose paraqesin nj\u00eb alternativ\u00eb t\u00eb v\u00ebrtet\u00eb p\u00ebr konsumator\u00ebt. Nj\u00eb krahasim i ofertave krejt\u00ebsisht t\u00eb ndryshme mund t\u00eb jet\u00eb mashtrues. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-473f9345 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Kur b\u00ebhet e palejueshme reklama krahasuese?<\/span><\/div><div class=\"uagb-faq-content\"><p>Nj\u00eb krahasim reklamues \u00ebsht\u00eb i palejuesh\u00ebm n\u00ebse p\u00ebrmban informacione t\u00eb rreme ose t\u00eb paplota, fsheh dallime t\u00eb r\u00ebnd\u00ebsishme, zhvler\u00ebson konkurrent\u00ebt n\u00eb m\u00ebnyr\u00eb joobjektive ose krijon nj\u00eb p\u00ebrshtypje t\u00eb rreme te publiku.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-4150e140 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">A lejohet t\u00eb p\u00ebrmend mark\u00ebn e nj\u00eb konkurrenti n\u00eb reklam\u00eb?<\/span><\/div><div class=\"uagb-faq-content\"><p>Parimisht po, n\u00ebse p\u00ebrmendja \u00ebsht\u00eb e nevojshme p\u00ebr krahasimin. Por p\u00ebrdorimi i markave t\u00eb huaja nuk guxon t\u00eb shfryt\u00ebzoj\u00eb reputacionin e konkurrentit ose t\u00eb krijoj\u00eb p\u00ebrshtypjen e nj\u00eb lidhjeje ekonomike. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-ef586577 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\u00c7far\u00eb pasojash ka reklama krahasuese e palejueshme?<\/span><\/div><div class=\"uagb-faq-content\"><p>Konkurrent\u00ebt dhe personat e tjer\u00eb t\u00eb autorizuar mund t\u00eb nd\u00ebrmarrin hapa juridik\u00eb kund\u00ebr reklam\u00ebs s\u00eb palejueshme. Jan\u00eb t\u00eb mundshme ve\u00e7an\u00ebrisht pretendimet p\u00ebr pushimin e shkeljes, urdhrat e p\u00ebrkohsh\u00ebm dhe n\u00eb rrethana t\u00eb caktuara edhe k\u00ebrkesat p\u00ebr d\u00ebmshp\u00ebrblim. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-000e3b6a \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Pse duhet t\u00eb kontrollohet juridikisht reklama krahasuese?<\/span><\/div><div class=\"uagb-faq-content\"><p>Edhe pasakt\u00ebsit\u00eb e vogla n\u00eb nj\u00eb krahasim reklamues mund t\u00eb shkaktojn\u00eb nj\u00eb shkelje t\u00eb konkurrenc\u00ebs. Nj\u00eb kontroll juridik i ndihmon nd\u00ebrmarrjet t\u00eb shmangen v\u00ebrejtjet, procedurat gjyq\u00ebsore dhe rreziqet e panevojshme. <\/p><\/div><\/div><\/div><a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Konsultim fillestar falas\"><span class=\"mr-cta-link-normal\">Zgjidhni tani dat\u00ebn e d\u00ebshiruar:<\/span><span class=\"mr-cta-link-bold\">Konsultim fillestar falas<\/span><\/a>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"\u00a7 2a UWG p\u00ebrcakton reklamimin krahasues si \u00e7do reklamim q\u00eb drejtp\u00ebrdrejt ose t\u00ebrthorazi b\u00ebn t\u00eb njohur nj\u00eb konkurrent ose mallrat ose sh\u00ebrbimet e tij. Dispozita parashikon se nj\u00eb reklamim i &#8230;","protected":false},"author":1,"featured_media":132029,"parent":44925,"menu_order":58,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[813],"tags":[],"class_list":["post-132028","page","type-page","status-publish","has-post-thumbnail","hentry","category-e-drejta-e-konkurrences"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG.webp",1920,1080,false],"thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-100x100.webp",100,100,true],"medium":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-800x450.webp",800,450,true],"medium_large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG.webp",1920,1080,false],"large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG.webp",1920,1080,false],"1536x1536":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-1536x864.webp",1536,864,true],"2048x2048":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG.webp",1920,1080,false],"336x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-336x189.webp",336,189,true],"352x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-352x198.webp",352,198,true],"woocommerce_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-300x300.webp",300,300,true],"woocommerce_single":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-600x338.webp",600,338,true],"woocommerce_gallery_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-100x100.webp",100,100,true],"yarpp-thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-2a-UWG-120x120.webp",120,120,true]},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/sq\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"\u00a7 2a UWG p\u00ebrcakton reklamimin krahasues si \u00e7do reklamim q\u00eb drejtp\u00ebrdrejt ose t\u00ebrthorazi b\u00ebn t\u00eb njohur nj\u00eb konkurrent ose mallrat ose sh\u00ebrbimet e tij. Dispozita parashikon se nj\u00eb reklamim i ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/pages\/132028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/comments?post=132028"}],"version-history":[{"count":4,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/pages\/132028\/revisions"}],"predecessor-version":[{"id":159334,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/pages\/132028\/revisions\/159334"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/pages\/44925"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/media\/132029"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/media?parent=132028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/categories?post=132028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/tags?post=132028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}