{"id":131633,"date":"2026-03-27T10:00:00","date_gmt":"2026-03-27T09:00:00","guid":{"rendered":"https:\/\/harlander-partner.eu\/e-drejta-e-konkurrences\/neni-2-i-uwg-praktikat-tregtare-mashtruese\/"},"modified":"2026-05-27T19:09:59","modified_gmt":"2026-05-27T17:09:59","slug":"neni-2-i-uwg-praktikat-tregtare-mashtruese","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/sq\/e-drejta-e-konkurrences\/neni-2-i-uwg-praktikat-tregtare-mashtruese\/","title":{"rendered":"Neni 2 i UWG \u2013 Praktikat tregtare mashtruese"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Neni 2 i UWG \u2013 Praktikat tregtare mashtruese<\/h2><ul><li><a href=\"#h-schutzzwecktrias\" data-level=\"3\">Triada e q\u00ebllimit mbrojt\u00ebs<\/a><\/li><li><a href=\"#h-wahrheits-und-informationsgrundsatz\" data-level=\"3\">Parimi i v\u00ebrtet\u00ebsis\u00eb dhe informacionit<\/a><\/li><li><a href=\"#h-irrefuhrung-durch-handlung-nach-2-abs-1-uwg\" data-level=\"2\">Mashtrimi me veprim sipas \u00a7 2 Abs. 1 UWG <\/a><ul><li><a href=\"#h-irrefuhrung-durch-unrichtige-angaben\" data-level=\"3\">Mashtrimi p\u00ebrmes t\u00eb dh\u00ebnave t\u00eb pasakta<\/a><\/li><li><a href=\"#h-irrefuhrung-durch-sonstige-tauschende-handlungen\" data-level=\"3\">Mashtrimi p\u00ebrmes veprimeve t\u00eb tjera g\u00ebnjyese<\/a><\/li><\/ul><\/li><li><a href=\"#h-irrefuhrung-durch-unterlassen\" data-level=\"2\">Mashtrimi p\u00ebrmes mosveprimit<\/a><ul><li><a href=\"#h-irrefuhrung-durch-vorenthalten-wesentlicher-informationen\" data-level=\"3\">Mashtrimi me fshehjen e informacioneve thelb\u00ebsore<\/a><\/li><\/ul><\/li><li><a href=\"#h-irrefuhrungseignung\" data-level=\"2\">Aft\u00ebsia p\u00ebr t\u00eb mashtruar<\/a><ul><li><a href=\"#h-massstab-des-durchschnittlichen-marktteilnehmers\" data-level=\"3\">Standardi i pjes\u00ebmarr\u00ebsit mesatar n\u00eb treg<\/a><\/li><li><a href=\"#h-gesamteindruck-einer-werbeaussage\" data-level=\"3\">P\u00ebrshtypja e p\u00ebrgjithshme e nj\u00eb deklarate reklamuese<\/a><\/li><\/ul><\/li><li><a href=\"#h-schwarze-liste-ausdrucklich-verbotene-geschaftspraktiken\" data-level=\"2\">Lista e zez\u00eb \u2013 praktika tregtare t\u00eb ndaluara shprehimisht<\/a><\/li><li><a href=\"#h-typische-erscheinungsformen-der-irrefuhrung-in-der-praxis\" data-level=\"2\">Format tipike t\u00eb mashtrimit n\u00eb praktik\u00eb<\/a><ul><li><a href=\"#h-alleinstellungswerbung\" data-level=\"3\">Reklamimi i pozicionit unik<\/a><\/li><li><a href=\"#h-blickfangwerbung\" data-level=\"3\">Reklamimi t\u00ebrheq\u00ebs<\/a><\/li><li><a href=\"#h-mehrdeutige-angaben\" data-level=\"3\">Informacione t\u00eb paqarta<\/a><\/li><\/ul><\/li><li><a href=\"#h-fallgruppen-irrefuhrender-geschaftspraktiken-nach-2-abs-1-z-1-7-uwg\" data-level=\"2\">Grupet e rasteve t\u00eb praktikave tregtare mashtruese sipas \u00a7 2 Abs. 1 Z 1-7 UWG <\/a><ul><li><a href=\"#h-z-1-vorhandensein-des-produkts\" data-level=\"3\">Z 1: Ekzistenca e produktit<\/a><\/li><li><a href=\"#h-z-2-art-des-produkts\" data-level=\"3\">Z 2: Lloji i produktit<\/a><\/li><li><a href=\"#h-z-3-angaben-zu-produkteigenschaften-und-produkttests\" data-level=\"3\">Z 3: T\u00eb dh\u00ebna p\u00ebr karakteristikat e produktit dhe testet e produktit<\/a><\/li><li><a href=\"#h-z-4-gesamtumstande-des-marktverhaltens\" data-level=\"3\">Z 4: Rrethanat e p\u00ebrgjithshme t\u00eb sjelljes n\u00eb treg<\/a><\/li><li><a href=\"#h-z-5-preise-und-preisbildung\" data-level=\"3\">Z 5: \u00c7mimet dhe formimi i \u00e7mimeve<\/a><\/li><li><a href=\"#h-z-6-notwendigkeit-von-reparatur-und-austausch\" data-level=\"3\">Z 6: Nevoja p\u00ebr riparim dhe z\u00ebvend\u00ebsim<\/a><\/li><li><a href=\"#h-z-7-identitat-und-eigenschaften-des-unternehmers\" data-level=\"3\">Z 7: Identiteti dhe karakteristikat e sip\u00ebrmarr\u00ebsit<\/a><\/li><\/ul><\/li><li><a href=\"#h-verwechslungsgefahr-mit-einem-anderen-produkt-oder-kennzeichen-nach-2-abs-3-uwg\" data-level=\"2\">Rreziku i ngat\u00ebrrimit me nj\u00eb produkt ose shenj\u00eb tjet\u00ebr sipas \u00a7 2 Abs. 3 UWG <\/a><ul><li><a href=\"#h-abgrenzung-zum-9-uwg\" data-level=\"3\">Dallimi nga \u00a7 9 UWG<\/a><\/li><\/ul><\/li><li><a href=\"#h-aufforderungen-zum-kauf-nach-2-abs-6-uwg\" data-level=\"2\">Ftesat p\u00ebr blerje sipas \u00a7 2 Abs. 6 UWG <\/a><\/li><li><a href=\"#h-schadenersatzrechtliches-privileg-im-medienbereich-nach-2-abs-7-uwg\" data-level=\"2\">Privilegji i t\u00eb drejt\u00ebs p\u00ebr d\u00ebmshp\u00ebrblim n\u00eb fush\u00ebn e medias sipas \u00a7 2 Abs. 7 UWG <\/a><ul><li><a href=\"#h-personlicher-anwendungsbereich\" data-level=\"3\">Fusha personale e zbatimit<\/a><\/li><li><a href=\"#h-voraussetzungen-der-privilegierung\" data-level=\"3\">Kushtet e privilegjimit<\/a><\/li><li><a href=\"#h-umfang-der-haftungsbeschrankung\" data-level=\"3\">Shtrirja e kufizimit t\u00eb p\u00ebrgjegj\u00ebsis\u00eb<\/a><\/li><\/ul><\/li><li><a href=\"#h-digitale-erscheinungsformen-irrefuhrender-geschaftspraktiken\" data-level=\"2\">Format digjitale t\u00eb shfaqjes s\u00eb praktikave mashtruese<\/a><\/li><li><a href=\"#h-grenze-zur-zulassigen-werbung\" data-level=\"2\">Kufiri i reklamimit t\u00eb lejuar<\/a><\/li><li><a href=\"#h-vollstandigkeit-einer-werbung\" data-level=\"2\">Plot\u00ebsia e nj\u00eb reklamimi<\/a><\/li><li><a href=\"#h-rechtsfolgen-bei-verstossen-gegen-nbsp-2-nbsp-uwg\" data-level=\"2\">Pasojat juridike n\u00eb rast t\u00eb shkeljes s\u00eb nenit 2 t\u00eb UWG<\/a><\/li><li><a href=\"#h-ihre-vorteile-mit-anwaltlicher-unterstutzung\" data-level=\"2\">Avantazhet tuaja me mb\u00ebshtetje ligjore<\/a><\/li><li><a href=\"#h-haufig-gestellte-fragen-faq\" data-level=\"2\">Pyetje t\u00eb shpeshta \u2013 FAQ<\/a><\/li><\/ul><\/div>\n\n<p class=\"wp-block-paragraph\"><strong>Praktikat tregtare mashtruese<\/strong> ekzistojn\u00eb kur nj\u00eb nd\u00ebrmarrje krijon nj\u00eb p\u00ebrshtypje t\u00eb rreme te konsumator\u00ebt ose pjes\u00ebmarr\u00ebsit e tjer\u00eb n\u00eb treg p\u00ebrmes <strong>t\u00eb dh\u00ebnave t\u00eb rreme<\/strong>, <strong>prezantimeve g\u00ebnjyese<\/strong> ose <strong>fshehjes s\u00eb informacioneve thelb\u00ebsore<\/strong>. Nga pik\u00ebpamja juridike, nuk \u00ebsht\u00eb vendimtare \u00e7do paqart\u00ebsi, por vet\u00ebm nj\u00eb <strong>praktik\u00eb tregtare mashtruese<\/strong> q\u00eb \u00ebsht\u00eb e p\u00ebrshtatshme p\u00ebr t\u00eb shtyr\u00eb nj\u00eb pjes\u00ebtar t\u00eb tregut, i cili mund t\u00eb jet\u00eb si konsumator ashtu edhe nd\u00ebrmarr\u00ebs, t\u00eb marr\u00eb nj\u00eb <strong>vendim tregtar<\/strong> t\u00eb cilin p\u00ebrndryshe <strong>nuk do ta kishte marr\u00eb<\/strong>. Q\u00ebllimi i <strong><a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P2\/NOR40245448\" type=\"link\" id=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P2\/NOR40245448\" target=\"_blank\" rel=\"noreferrer noopener\">nenit 2 t\u00eb UWG<\/a><\/strong> \u00ebsht\u00eb t\u00eb siguroj\u00eb <strong>kushte t\u00eb drejta tregu<\/strong> dhe t\u00eb garantoj\u00eb q\u00eb vendimet t\u00eb bazohen n\u00eb <strong>informacione t\u00eb qarta dhe t\u00eb v\u00ebrteta<\/strong>. Si ve\u00e7an\u00ebrisht t\u00eb r\u00ebnda konsiderohen gjithashtu ato praktika q\u00eb p\u00ebrmenden shprehimisht n\u00eb t\u00eb ashtuquajtur\u00ebn <strong>\u201elist\u00eb t\u00eb zez\u00eb\u201c<\/strong> t\u00eb UWG; ato konsiderohen <strong>n\u00eb \u00e7do rast si mashtruese<\/strong>.   <\/p>\n\n<div class=\"wp-block-uagb-container uagb-block-3019fe8e alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-32585033\">\n<p class=\"wp-block-paragraph\">Nj\u00eb praktik\u00eb tregtare mashtruese \u00ebsht\u00eb \u00e7do <strong>sjellje tregtare<\/strong> q\u00eb i shtyn pjes\u00ebmarr\u00ebsit e tregut p\u00ebrmes <strong>t\u00eb pav\u00ebrtetave<\/strong>, <strong>g\u00ebnjeshtr\u00ebs<\/strong> ose <strong>informacioneve t\u00eb paplota<\/strong> drejt nj\u00eb vendimi q\u00eb nuk do ta kishin marr\u00eb n\u00eb rast t\u00eb nj\u00eb informimi t\u00eb ndersh\u00ebm dhe t\u00eb qart\u00eb.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-45819ab6\"><picture>\r\n\t\t<source srcset=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG-352x198.webp\" >\r\n\t\t<img decoding=\"async\" class=\"mr-picture-small\" src=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG.webp\" alt=\"Neni 2 i UWG shpjegon se kur reklamimi dhe praktikat tregtare jan\u00eb mashtruese dhe cilat jan\u00eb pasojat n\u00eb rast shkeljesh.\" >\r\n\t<\/picture>\n<\/div>\n<\/div>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eRregullat mbi praktikat tregtare mashtruese nuk jan\u00eb t\u00eb drejta kontraktore lirisht t\u00eb negociueshme, por jan\u00eb t\u00eb drejta detyruese t\u00eb konkurrenc\u00ebs. Prandaj, nd\u00ebrmarrjet nuk mund t\u00eb \u00e7lirohen nga k\u00ebto ndalime p\u00ebrmes kushteve t\u00eb p\u00ebrgjithshme (AGB) ose njoftimeve. \u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Konsultim fillestar falas\"><span class=\"mr-cta-link-normal\">Zgjidhni tani dat\u00ebn e d\u00ebshiruar:<\/span><span class=\"mr-cta-link-bold\">Konsultim fillestar falas<\/span><\/a>\n\n<h3 class=\"wp-block-heading\" id=\"h-schutzzwecktrias\">Triada e q\u00ebllimit mbrojt\u00ebs<\/h3>\n\n<p class=\"wp-block-paragraph\">Kjo dispozit\u00eb synon t\u00eb parandaloj\u00eb q\u00eb pjes\u00ebmarr\u00ebsit e tregut t\u00eb nxiten n\u00eb marrjen e vendimeve tregtare p\u00ebrmes praktikave tregtare t\u00eb pasakta, t\u00eb paplota ose ndryshe mashtruese, t\u00eb cilat nuk do t&#8217;i kishin marr\u00eb n\u00ebse do t\u00eb kishin informacionin e sakt\u00eb. <\/p>\n\n<p class=\"wp-block-paragraph\">\u00a7 2 UWG ndjek nj\u00eb drejtim t\u00eb trefisht\u00eb mbrojtjeje:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Konkurrent\u00ebt<\/strong><br\/>Mbrojtja nga shtremb\u00ebrimet e konkurrenc\u00ebs nga praktikat tregtare t\u00eb pandershme t\u00eb kompanive konkurruese. <\/li>\n\n\n\n<li><strong>Pala tjet\u00ebr e tregut<\/strong><br\/>Mbrojtja e konsumator\u00ebve dhe bler\u00ebsve t\u00eb tjer\u00eb nga mashtrimi dhe vendimet e gabuara. <\/li>\n\n\n\n<li><strong>Publiku i gjer\u00eb<\/strong><br\/>Mbrojtja e interesit p\u00ebr nj\u00eb sistem konkurrence funksional dhe transparent.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Mbrojtja e pal\u00ebs tjet\u00ebr t\u00eb tregut sot \u00ebsht\u00eb gjithnj\u00eb e m\u00eb shum\u00eb n\u00eb plan t\u00eb par\u00eb. Sfondi \u00ebsht\u00eb zhvillimi i t\u00eb drejt\u00ebs s\u00eb Unionit p\u00ebrmes Direktiv\u00ebs p\u00ebr Praktikat Tregtare t\u00eb Pandershme <a href=\"http:\/\/data.europa.eu\/eli\/dir\/2005\/29\/oj\" type=\"link\" id=\"http:\/\/data.europa.eu\/eli\/dir\/2005\/29\/oj\" target=\"_blank\" rel=\"noreferrer noopener\">RL-UGP<\/a>, e cila synon mbi t\u00eb gjitha t\u00eb garantoj\u00eb vendime t\u00eb informuara dhe autonome t\u00eb tregut. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-wahrheits-und-informationsgrundsatz\">Parimi i v\u00ebrtet\u00ebsis\u00eb dhe informacionit<\/h3>\n\n<p class=\"wp-block-paragraph\">Pika qendrore fillestare e ndalimit t\u00eb mashtrimit \u00ebsht\u00eb <strong>parimi i v\u00ebrtet\u00ebsis\u00eb<\/strong>. Sipas k\u00ebtij parimi, deklaratat tregtare <strong>nuk duhet t\u00eb jen\u00eb objektivisht t\u00eb pasakta<\/strong> ose <strong>t\u00eb p\u00ebrshtatshme p\u00ebr mashtrim<\/strong>. Konkurrenca duhet t\u00eb bazohet n\u00eb informacione faktikisht t\u00eb sakta, n\u00eb m\u00ebnyr\u00eb q\u00eb vendimet e tregut t\u00eb mund t\u00eb merren n\u00eb m\u00ebnyr\u00eb racionale.  <\/p>\n\n<p class=\"wp-block-paragraph\">Sipas parimit t\u00eb informacionit, nj\u00eb praktik\u00eb tregtare duhet t\u00eb p\u00ebrmbaj\u00eb <strong>t\u00eb gjitha informacionet thelb\u00ebsore<\/strong> q\u00eb nj\u00eb pjes\u00ebmarr\u00ebs n\u00eb treg i nevojiten p\u00ebr t\u00eb marr\u00eb nj\u00eb vendim tregtar t\u00eb informuar. K\u00ebshtu, theksi vihet te plot\u00ebsia dhe transparenca e informacionit. <\/p>\n\n<p class=\"wp-block-paragraph\">Parimi i v\u00ebrtet\u00ebsis\u00eb dhe informacionit plot\u00ebsojn\u00eb nj\u00ebri-tjetrin:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Parimi i v\u00ebrtet\u00ebsis\u00eb<\/strong> k\u00ebrkon deklarata faktikisht t\u00eb sakta.<\/li>\n\n\n\n<li><strong>Parimi i informacionit<\/strong> k\u00ebrkon p\u00ebrve\u00e7 k\u00ebsaj informacione t\u00eb plota dhe transparente.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">S\u00eb bashku, ato sigurojn\u00eb transparenc\u00ebn e tregut dhe mund\u00ebsojn\u00eb vendime tregtare autonome. Prandaj, e drejta moderne e konkurrenc\u00ebs s\u00eb ndershme mbron jo vet\u00ebm nga mashtrimi aktiv, por edhe nga paplot\u00ebsia mashtruese. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-irrefuhrung-durch-handlung-nach-2-abs-1-uwg\">Mashtrimi me veprim sipas \u00a7 2 Abs. 1 UWG <\/h2>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb <strong>mashtrim p\u00ebrmes veprimit<\/strong> ekziston kur nj\u00eb nd\u00ebrmarrje p\u00ebrdor aktivisht nj\u00eb prezantim q\u00eb krijon te publiku <strong>nj\u00eb ide t\u00eb rreme mbi nj\u00eb ofert\u00eb<\/strong>. Pra, mashtrimi lind p\u00ebrmes nj\u00eb veprimi konkret, si p\u00ebr shembull p\u00ebrmes reklamimit, prezantimeve t\u00eb produkteve ose formave t\u00eb tjera t\u00eb komunikimit n\u00eb treg. <\/p>\n\n<p class=\"wp-block-paragraph\">E drejta e konkurrenc\u00ebs nuk shqyrton vet\u00ebm deklaratat shprehimisht t\u00eb rreme. Edhe prezantimet n\u00eb dukje t\u00eb pad\u00ebmshme mund t\u00eb jen\u00eb problematike n\u00ebse zgjojn\u00eb te publiku <strong>nj\u00eb pritshm\u00ebri t\u00eb pasakt\u00eb<\/strong>. Prandaj, vendimtare \u00ebsht\u00eb gjithmon\u00eb <strong>p\u00ebrshtypja e p\u00ebrgjithshme e veprimit<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Nd\u00ebrmarrjet shpesh ndikojn\u00eb n\u00eb vendimet e blerjes p\u00ebrmes deklaratave t\u00eb synuara mbi karakteristikat e nj\u00eb produkti ose mbi avantazhet ekonomike t\u00eb nj\u00eb oferte. Pik\u00ebrisht n\u00eb k\u00ebto fusha mashtrimet ndodhin ve\u00e7an\u00ebrisht shpesh. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-irrefuhrung-durch-unrichtige-angaben\">Mashtrimi p\u00ebrmes t\u00eb dh\u00ebnave t\u00eb pasakta<\/h3>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb n\u00ebngrup i r\u00ebnd\u00ebsish\u00ebm i mashtrimit me veprim ka t\u00eb b\u00ebj\u00eb me <strong>deklaratat e pasakta<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb deklarat\u00eb \u00ebsht\u00eb \u00e7do shprehje ose paraqitje tregtare me p\u00ebrmbajtje objektivisht t\u00eb verifikueshme dhe t\u00eb kontrollueshme, e cila \u00ebsht\u00eb e p\u00ebrshtatshme p\u00ebr t\u00eb krijuar ide t\u00eb caktuara tek qarqet e interesuara tregtare rreth nj\u00eb kompanie, nj\u00eb produkti ose nj\u00eb sh\u00ebrbimi. <\/p>\n\n<p class=\"wp-block-paragraph\">K\u00ebto deklarata mund t\u00eb shfaqen n\u00eb <strong>forma t\u00eb ndryshme<\/strong>. Deklaratat mund t\u00eb b\u00ebhen me shkrim, me goj\u00eb, me figura ose edhe n\u00eb m\u00ebnyr\u00eb konkludente. P\u00ebrfshihen, p\u00ebr shembull, tekstet reklamuese, em\u00ebrtimet e produkteve, informacionet e \u00e7mimeve, paketimet, imazhet, simbolet ose paraqitjet e tjera tregtare, me kusht q\u00eb ato t\u00eb ken\u00eb nj\u00eb <strong>p\u00ebrmbajtje faktike t\u00eb verifikueshme<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb deklarat\u00eb \u00ebsht\u00eb <strong>e pasakt\u00eb<\/strong>, n\u00ebse p\u00ebrshtypja e krijuar prej saj nuk p\u00ebrputhet me rrethanat faktike. Prandaj, pasakt\u00ebsia nuk ekziston vet\u00ebm n\u00eb rastin e pretendimeve objektivisht t\u00eb rreme. Edhe deklaratat objektivisht t\u00eb sakta mund t\u00eb jen\u00eb t\u00eb pasakta n\u00eb kuptimin e \u00a7 2 UWG, n\u00ebse ato jan\u00eb t\u00eb p\u00ebrshtatshme p\u00ebr t\u00eb <strong>krijuar nj\u00eb ide t\u00eb gabuar tek publiku<\/strong>. Vendimtare \u00ebsht\u00eb n\u00ebse qarqet e interesuara tregtare e kuptojn\u00eb deklarat\u00ebn ndryshe nga ajo q\u00eb korrespondon me rrethanat faktike.   <\/p>\n\n<p class=\"wp-block-paragraph\">Nga ana tjet\u00ebr, <strong>nuk ka deklarata<\/strong> n\u00eb rastin e vler\u00ebsimeve t\u00eb thjeshta, <strong>shprehjeve thjesht subjektive t\u00eb opinionit<\/strong> ose ekzagjerimeve t\u00eb dukshme reklamuese pa p\u00ebrmbajtje deklarative objektivisht t\u00eb verifikueshme.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-irrefuhrung-durch-sonstige-tauschende-handlungen\">Mashtrimi p\u00ebrmes veprimeve t\u00eb tjera g\u00ebnjyese<\/h3>\n\n<p class=\"wp-block-paragraph\">P\u00ebrve\u00e7 deklaratave t\u00eb pasakta, \u00a7 2 UWG p\u00ebrfshin edhe <strong>veprime t\u00eb tjera mashtruese<\/strong>. K\u00ebto jan\u00eb praktika tregtare q\u00eb <strong>nuk duhet t\u00eb p\u00ebrmbajn\u00eb deklarata objektivisht t\u00eb rreme<\/strong>, por q\u00eb megjithat\u00eb jan\u00eb t\u00eb p\u00ebrshtatshme p\u00ebr t\u00eb <strong>krijuar ide t\u00eb gabuara<\/strong> tek publiku i synuar. <\/p>\n\n<p class=\"wp-block-paragraph\">Nd\u00ebrsa n\u00eb rastin e deklaratave t\u00eb pasakta theksi vihet te pav\u00ebrtet\u00ebsia ose mashtrimi i nj\u00eb deklarate konkrete, veprimet e tjera mashtruese lidhen me <strong>efektin mashtrues t\u00eb sjelljes s\u00eb p\u00ebrgjithshme tregtare<\/strong>. Prandaj, nuk \u00ebsht\u00eb primare v\u00ebrtet\u00ebsia e deklaratave individuale, por p\u00ebrshtypja e p\u00ebrgjithshme e transmetuar nga praktika tregtare. <\/p>\n\n<p class=\"wp-block-paragraph\">Ato n\u00eb <strong>faktet e p\u00ebrmendura n\u00eb \u00a7 2 Abs. 1 Z 1-7 UWG <\/strong> kan\u00eb t\u00eb b\u00ebjn\u00eb me praktika tregtare q\u00eb jan\u00eb t\u00eb p\u00ebrshtatshme p\u00ebr t\u00eb krijuar ide t\u00eb pasakta tek publiku n\u00eb lidhje me produktin p\u00ebrkat\u00ebs. Vendimtare \u00ebsht\u00eb n\u00ebse dizajni konkret i praktik\u00ebs tregtare krijon nj\u00eb p\u00ebrshtypje t\u00eb p\u00ebrgjithshme mashtruese tek pjes\u00ebmarr\u00ebsi mesatarisht i informuar dhe i arsyesh\u00ebm n\u00eb treg. <\/p>\n\n<p class=\"wp-block-paragraph\">N\u00eb ndryshim nga deklaratat e pasakta, theksi nuk \u00ebsht\u00eb te pasakt\u00ebsia objektive e nj\u00eb deklarate t\u00eb vetme, por te aft\u00ebsia mashtruese e praktik\u00ebs s\u00eb p\u00ebrgjithshme tregtare. P\u00ebr shembull, produkti mund t\u00eb krijoj\u00eb p\u00ebrshtypjen, p\u00ebrmes dizajnit t\u00eb tij, se \u00ebsht\u00eb prodhuar <strong>rajonalisht, me cil\u00ebsi t\u00eb lart\u00eb ose natyralisht<\/strong>, megjith\u00ebse kjo nuk \u00ebsht\u00eb e v\u00ebrtet\u00eb. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-irrefuhrung-durch-unterlassen\">Mashtrimi p\u00ebrmes mosveprimit<\/h2>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb <strong>mashtrim p\u00ebrmes mosveprimit<\/strong> lind kur nj\u00eb nd\u00ebrmarrje <strong>nuk njofton informacione vendimtare<\/strong>, megjith\u00ebse k\u00ebto jan\u00eb t\u00eb r\u00ebnd\u00ebsishme p\u00ebr vler\u00ebsimin e nj\u00eb oferte. P\u00ebrshtypja e rreme n\u00eb raste t\u00eb tilla nuk lind p\u00ebrmes nj\u00eb deklarate t\u00eb rreme, por p\u00ebrmes <strong>l\u00ebnies jasht\u00eb t\u00eb t\u00eb dh\u00ebnave relevante<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Situata t\u00eb tilla ndodhin ve\u00e7an\u00ebrisht shpesh kur nd\u00ebrmarrjet fshehin t\u00eb dh\u00ebna mbi:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>kosto ose tarifa shtes\u00eb<\/strong><\/li>\n\n\n\n<li><strong>kufizime t\u00eb r\u00ebnd\u00ebsishme t\u00eb nj\u00eb oferte<\/strong><\/li>\n\n\n\n<li><strong>karakteristikat thelb\u00ebsore t\u00eb nj\u00eb produkti<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Prandaj, e drejta e konkurrenc\u00ebs nuk k\u00ebrkon nj\u00eb p\u00ebrshkrim t\u00eb plot\u00eb t\u00eb produktit. Megjithat\u00eb, nd\u00ebrmarrjet duhet t\u00eb b\u00ebjn\u00eb publike ato informacione q\u00eb jan\u00eb <strong>t\u00eb nevojshme p\u00ebr nj\u00eb vler\u00ebsim realist t\u00eb ofert\u00ebs<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-irrefuhrung-durch-vorenthalten-wesentlicher-informationen\">Mashtrimi me fshehjen e informacioneve thelb\u00ebsore<\/h3>\n\n<p class=\"wp-block-paragraph\">Mashtrimi me mosveprim ekziston kur nj\u00eb pjes\u00ebmarr\u00ebsi n\u00eb treg i <strong>fshehen informacione thelb\u00ebsore<\/strong>, t\u00eb cilat i nevojiten p\u00ebr t\u00eb marr\u00eb nj\u00eb vendim tregtar t\u00eb informuar. Ndryshe nga mashtrimi me veprim, k\u00ebtu theksi nuk vihet te nj\u00eb mashtrim aktiv p\u00ebrmes deklaratave t\u00eb rreme ose mashtruese, por te <strong>informacioni i pamjaftuesh\u00ebm i publikut<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Prandaj, sip\u00ebrmarr\u00ebsi vepron n\u00eb m\u00ebnyr\u00eb mashtruese n\u00ebse fsheh, mbulon, paraqet n\u00eb m\u00ebnyr\u00eb t\u00eb paqart\u00eb ose t\u00eb keqkuptueshme, ose nuk i ofron n\u00eb koh\u00eb informacionet thelb\u00ebsore.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Parimi i informacionit<\/strong> detyron sip\u00ebrmarr\u00ebsit t\u00eb zbulojn\u00eb <strong>informacionet<\/strong> q\u00eb jan\u00eb <strong>thelb\u00ebsore<\/strong> p\u00ebr vendimin tregtar. K\u00ebshtu, theksi nuk vihet vet\u00ebm te v\u00ebrtet\u00ebsia, por edhe te plot\u00ebsia dhe transparenca e informacionit. <\/p>\n\n<p class=\"wp-block-paragraph\">N\u00ebse mungojn\u00eb t\u00eb dh\u00ebna thelb\u00ebsore, krijohet nj\u00eb <strong>pamje e paplot\u00eb e ofert\u00ebs<\/strong>. Konsumator\u00ebt at\u00ebher\u00eb e marrin vendimin e tyre mbi nj\u00eb baz\u00eb t\u00eb gabuar. <\/p>\n\n<p class=\"wp-block-paragraph\">Prandaj, nd\u00ebrmarrjet duhet t\u00eb sigurojn\u00eb q\u00eb informacionet e r\u00ebnd\u00ebsishme t\u00eb ofrohen n\u00eb m\u00ebnyr\u00eb <strong>t\u00eb qart\u00eb, t\u00eb kuptueshme dhe n\u00eb koh\u00ebn e duhur<\/strong>. Vet\u00ebm k\u00ebshtu pjes\u00ebmarr\u00ebsit e tregut mund t\u00eb krahasojn\u00eb ofertat me nj\u00ebra-tjetr\u00ebn dhe t\u00eb marrin nj\u00eb vendim t\u00eb mir\u00ebinformuar. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eKushdo q\u00eb l\u00eb jasht\u00eb informacione thelb\u00ebsore, pranon faktin q\u00eb konsumator\u00ebt vendosin mbi nj\u00eb baz\u00eb t\u00eb paplot\u00eb.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Konsultim fillestar falas\"><span class=\"mr-cta-link-normal\">Zgjidhni tani dat\u00ebn e d\u00ebshiruar:<\/span><span class=\"mr-cta-link-bold\">Konsultim fillestar falas<\/span><\/a>\n\n<h4 class=\"wp-block-heading\" id=\"h-wesentliche-informationen\">Informacione thelb\u00ebsore<\/h4>\n\n<p class=\"wp-block-paragraph\">Informacione thelb\u00ebsore jan\u00eb ato informacione q\u00eb nj\u00eb pjes\u00ebmarr\u00ebs n\u00eb treg i nevojiten p\u00ebr t\u00eb marr\u00eb nj\u00eb vendim tregtar t\u00eb informuar. Prandaj, sip\u00ebrmarr\u00ebsi \u00ebsht\u00eb i detyruar t&#8217;i ofroj\u00eb k\u00ebto informacione n\u00eb m\u00ebnyr\u00eb t\u00eb plot\u00eb, t\u00eb qart\u00eb, t\u00eb kuptueshme dhe n\u00eb koh\u00eb. <\/p>\n\n<p class=\"wp-block-paragraph\">Cilat informacione jan\u00eb thelb\u00ebsore, p\u00ebrcaktohet sipas <strong>rrethanave t\u00eb rastit konkret<\/strong>, llojit t\u00eb produktit, si dhe mediumit t\u00eb komunikimit t\u00eb p\u00ebrdorur. Ve\u00e7an\u00ebrisht t\u00eb r\u00ebnd\u00ebsishme jan\u00eb rregullisht t\u00eb dh\u00ebnat p\u00ebr karakteristikat e produktit, \u00e7mimet, kostot shtes\u00eb, kushtet e kontrat\u00ebs, si dhe t\u00eb drejtat e t\u00ebrheqjes ose anulimit. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-irrefuhrungseignung\">Aft\u00ebsia p\u00ebr t\u00eb mashtruar<\/h2>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb praktik\u00eb tregtare shkel \u00a7 2 UWG tashm\u00eb n\u00ebse ajo \u00ebsht\u00eb <strong>e p\u00ebrshtatshme p\u00ebr mashtrim<\/strong>. Prandaj, nuk \u00ebsht\u00eb e nevojshme q\u00eb dikush t\u00eb jet\u00eb mashtruar n\u00eb t\u00eb v\u00ebrtet\u00eb ose t\u00eb ket\u00eb ndodhur tashm\u00eb nj\u00eb d\u00ebm. Vendimtare \u00ebsht\u00eb vet\u00ebm n\u00ebse deklarata ose dizajni \u00ebsht\u00eb <strong>i p\u00ebrshtatsh\u00ebm<\/strong> p\u00ebr t\u00eb krijuar nj\u00eb ide t\u00eb gabuar tek pjes\u00ebmarr\u00ebsi mesatarisht i informuar dhe i arsyesh\u00ebm n\u00eb treg.  <\/p>\n\n<p class=\"wp-block-paragraph\">P\u00ebrve\u00e7 k\u00ebsaj, \u00a7 2 UWG k\u00ebrkon q\u00eb mashtrimi t\u00eb jet\u00eb i p\u00ebrshtatsh\u00ebm p\u00ebr t\u00eb shtyr\u00eb pjes\u00ebmarr\u00ebsin n\u00eb treg drejt nj\u00eb <strong>vendimi tregtar<\/strong>, t\u00eb cilin ai nuk do ta kishte marr\u00eb pa mashtrimin. Koncepti i vendimit tregtar duhet t\u00eb kuptohet gjer\u00ebsisht. Ai p\u00ebrfshin jo vet\u00ebm <strong>p\u00ebrfundimin e blerjes<\/strong>, por tashm\u00eb <strong>vendime t\u00eb m\u00ebparshme<\/strong> si hyrja n\u00eb nj\u00eb dyqan, klikimi i nj\u00eb oferte ose angazhimi m\u00eb i thell\u00eb me nj\u00eb reklam\u00eb.  <\/p>\n\n<p class=\"wp-block-paragraph\">P\u00ebr vler\u00ebsimin, gjithmon\u00eb \u00ebsht\u00eb vendimtare <strong>p\u00ebrshtypja e p\u00ebrgjithshme<\/strong> e praktik\u00ebs tregtare. Deklaratat individuale nuk duhet t\u00eb shihen n\u00eb m\u00ebnyr\u00eb t\u00eb izoluar. Edhe dizajni, theksimet, imazhet ose prezantimi konkret i nj\u00eb oferte mund t\u00eb justifikojn\u00eb aft\u00ebsin\u00eb mashtruese.  <\/p>\n\n<p class=\"wp-block-paragraph\">N\u00eb rastin e <strong>deklaratave t\u00eb paqarta<\/strong> vlen <strong>rregulli i paqart\u00ebsis\u00eb<\/strong>. Nj\u00eb deklarat\u00eb reklamuese \u00ebsht\u00eb mashtruese tashm\u00eb n\u00ebse nj\u00eb pjes\u00eb jo e vog\u00ebl e qarqeve t\u00eb interesuara tregtare i atribuon asaj nj\u00eb p\u00ebrmbajtje kuptimore mashtruese. Prandaj, reklamuesi duhet t\u00eb pranoj\u00eb interpretimin m\u00eb t\u00eb pafavorsh\u00ebm p\u00ebr t\u00eb.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-massstab-des-durchschnittlichen-marktteilnehmers\">Standardi i pjes\u00ebmarr\u00ebsit mesatar n\u00eb treg<\/h3>\n\n<p class=\"wp-block-paragraph\">P\u00ebr vler\u00ebsimin e nj\u00eb mashtrimi, \u00a7 2 UWG bazohet te pjes\u00ebmarr\u00ebsi mesatarisht i informuar, i v\u00ebmendsh\u00ebm dhe i arsyesh\u00ebm n\u00eb treg. Ky person fiktiv sh\u00ebrben si nj\u00eb standard objektiv p\u00ebr vler\u00ebsimin e deklaratave dhe praktikave tregtare. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Pjes\u00ebmarr\u00ebsi mesatar n\u00eb treg<\/strong> zot\u00ebron njohuri t\u00eb p\u00ebrgjithshme dhe e percepton reklam\u00ebn me v\u00ebmendje t\u00eb varur nga situata. Ai nuk i analizon deklaratat reklamuese me sakt\u00ebsi t\u00eb ve\u00e7ant\u00eb dhe nuk i kontrollon ato as ligj\u00ebrisht, as shkenc\u00ebrisht. N\u00eb t\u00eb nj\u00ebjt\u00ebn koh\u00eb, ai nuk konsiderohet as ve\u00e7an\u00ebrisht i leht\u00eb p\u00ebr t&#8217;u besuar ose plot\u00ebsisht jokritik.  <\/p>\n\n<p class=\"wp-block-paragraph\">Konsumatori mesatar zot\u00ebron <strong>njohuri normale p\u00ebrvoj\u00eb<\/strong> dhe sillet n\u00eb parim me v\u00ebmendje. N\u00eb t\u00eb nj\u00ebjt\u00ebn koh\u00eb, ai zakonisht <strong>nuk e lexon reklamimin me sakt\u00ebsi t\u00eb ve\u00e7ant\u00eb juridike<\/strong>. Shum\u00eb deklarata ai i percepton vet\u00ebm shkurtimisht, ve\u00e7an\u00ebrisht te mallrat e konsumit t\u00eb p\u00ebrditsh\u00ebm.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Shkalla e v\u00ebmendjes<\/strong> varet nga situata konkrete e vendimmarrjes. Nj\u00eb v\u00ebmendje m\u00eb e lart\u00eb ekziston n\u00eb rastin e: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>sh\u00ebrbimeve teknikisht komplekse<\/li>\n\n\n\n<li>blerjeve t\u00eb shtrenjta<\/li>\n\n\n\n<li>lidhjeve kontraktuale afatgjata<\/li>\n\n\n\n<li>produkteve t\u00eb r\u00ebnd\u00ebsishme p\u00ebr sh\u00ebndetin<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Karakteristikat tipike t\u00eb pjes\u00ebmarr\u00ebsit mesatar n\u00eb treg jan\u00eb:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>nj\u00eb kuptim baz\u00eb p\u00ebr gjuh\u00ebn reklamuese<\/strong><\/li>\n\n\n\n<li><strong>nj\u00eb v\u00ebmendje e varur nga situata<\/strong><\/li>\n\n\n\n<li><strong>asnj\u00eb njohuri e ve\u00e7ant\u00eb profesionale mbi produktet ose tregjet<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Ky standard parandalon q\u00eb reklamimi t\u00eb vler\u00ebsohet ekskluzivisht nga perspektiva e personave ve\u00e7an\u00ebrisht kritik\u00eb ose ve\u00e7an\u00ebrisht bes\u00ebpak\u00eb. Vendimtare mbetet gjithmon\u00eb pik\u00ebpamja e nj\u00eb <strong>pjes\u00ebmarr\u00ebsi mesatar n\u00eb treg<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-gesamteindruck-einer-werbeaussage\">P\u00ebrshtypja e p\u00ebrgjithshme e nj\u00eb deklarate reklamuese<\/h3>\n\n<p class=\"wp-block-paragraph\">N\u00eb t\u00eb drejt\u00ebn e konkurrenc\u00ebs nuk kan\u00eb r\u00ebnd\u00ebsi vet\u00ebm fjal\u00ebt ose formulimet e ve\u00e7anta. Vendimtare \u00ebsht\u00eb gjithmon\u00eb <strong>p\u00ebrshtypja e p\u00ebrgjithshme<\/strong> q\u00eb nj\u00eb reklamim krijon te publiku. <\/p>\n\n<p class=\"wp-block-paragraph\">Konsumator\u00ebt rregullisht nuk i analizojn\u00eb deklaratat reklamuese fjali p\u00ebr fjali. Ata shpesh e perceptojn\u00eb reklamimin <strong>shpejt dhe si nj\u00eb imazh t\u00eb plot\u00eb<\/strong>. Pik\u00ebrisht ky imazh i plot\u00eb vendos n\u00ebse nj\u00eb prezantim konsiderohet si mashtrues.  <\/p>\n\n<p class=\"wp-block-paragraph\">Elemente t\u00eb ve\u00e7anta t\u00eb nj\u00eb reklamimi mund t\u00eb ken\u00eb nj\u00eb efekt ve\u00e7an\u00ebrisht t\u00eb fort\u00eb. Deklaratat ve\u00e7an\u00ebrisht t\u00eb theksuara e form\u00ebsojn\u00eb p\u00ebrshtypjen shpesh m\u00eb fort sesa informacionet e tjera. <\/p>\n\n<p class=\"wp-block-paragraph\">Prandaj, ve\u00e7an\u00ebrisht relevante jan\u00eb:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>deklaratat reklamuese t\u00eb theksuara me shkronja t\u00eb m\u00ebdha ose fjal\u00ebt ky\u00e7e<\/strong><\/li>\n\n\n\n<li><strong>dizajni grafik ose prezantimi vizual i nj\u00eb produkti<\/strong><\/li>\n\n\n\n<li><strong>t\u00eb dh\u00ebnat e \u00e7mimit ose premtimet e ve\u00e7anta t\u00eb ofert\u00ebs<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Edhe detajet n\u00eb dukje dyt\u00ebsore mund t\u00eb ndikojn\u00eb n\u00eb p\u00ebrshtypjen e p\u00ebrgjithshme. N\u00ebse nj\u00eb reklamim n\u00eb t\u00ebr\u00ebsi p\u00ebrcjell nj\u00eb imazh t\u00eb rreme, ai mund <strong>t\u00eb konsiderohet si mashtrues<\/strong> pavar\u00ebsisht deklaratave t\u00eb ve\u00e7anta t\u00eb sakta. <\/p>\n\n<p class=\"wp-block-paragraph\">Prandaj, e drejta e konkurrenc\u00ebs vler\u00ebson gjithmon\u00eb <strong>t\u00eb gjith\u00eb prezantimin nga pik\u00ebpamja e pjes\u00ebmarr\u00ebsit mesatar t\u00eb tregut<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-schwarze-liste-ausdrucklich-verbotene-geschaftspraktiken\">Lista e zez\u00eb \u2013 praktika tregtare t\u00eb ndaluara shprehimisht<\/h2>\n\n<p class=\"wp-block-paragraph\">Lista e zez\u00eb, <a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/ANL1\/NOR40245462\" target=\"_blank\" rel=\"noreferrer noopener\">Shtojca e UWG pikat 1 deri n\u00eb 23<\/a>, plot\u00ebson rregullat e p\u00ebrgjithshme mbi praktikat tregtare mashtruese. Q\u00ebllimi i k\u00ebsaj liste \u00ebsht\u00eb t\u00eb ndaloj\u00eb <strong>n\u00eb m\u00ebnyr\u00eb t\u00eb qart\u00eb dhe t\u00eb prer\u00eb<\/strong> format tipike t\u00eb reklamimit ve\u00e7an\u00ebrisht problematik. Nd\u00ebrsa te praktikat e tjera tregtare mashtruese zakonisht duhet t\u00eb shqyrtohet se \u00e7far\u00eb p\u00ebrshtypjeje krijon nj\u00eb reklamim n\u00eb rastin konkret, p\u00ebr list\u00ebn e zez\u00eb vlen nj\u00eb parim tjet\u00ebr: <strong>Praktikat e p\u00ebrmendura aty jan\u00eb gjithmon\u00eb t\u00eb palejueshme<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">N\u00eb fush\u00ebn e <strong>praktikave tregtare mashtruese<\/strong>, lista e zez\u00eb p\u00ebrfshin kryesisht situata mashtrimi ve\u00e7an\u00ebrisht t\u00eb qarta. K\u00ebtu b\u00ebjn\u00eb pjes\u00eb, p\u00ebr shembull: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>referimet e pav\u00ebrteta n\u00eb miratime zyrtare ose shenja cil\u00ebsie<\/strong><\/li>\n\n\n\n<li><strong>ofertat josh\u00ebse me gjendje t\u00eb pamjaftueshme malli<\/strong><\/li>\n\n\n\n<li><strong>njoftimet p\u00ebr sh\u00ebrbime gjoja falas, megjith\u00ebse lindin kosto t\u00eb fshehura<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Sapo nj\u00eb veprim bie n\u00ebn nj\u00eb nga faktet e k\u00ebsaj liste, ekziston tashm\u00eb nj\u00eb shkelje e konkurrenc\u00ebs. At\u00ebher\u00eb nuk ka m\u00eb r\u00ebnd\u00ebsi n\u00ebse v\u00ebrtet \u00ebsht\u00eb mashtruar nj\u00eb konsumator apo sa i fort\u00eb ishte efekti konkret n\u00eb rastin individual. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eLista e Zez\u00eb p\u00ebrmban praktika tregtare q\u00eb nga legjislatori klasifikohen n\u00eb \u00e7do rast si t\u00eb pandershme dhe, prandaj, jan\u00eb t\u00eb ndaluara pa kontroll t\u00eb m\u00ebtejsh\u00ebm n\u00eb rastin individual.\u201c<\/span>\n    <\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-typische-erscheinungsformen-der-irrefuhrung-in-der-praxis\">Format tipike t\u00eb mashtrimit n\u00eb praktik\u00eb<\/h2>\n\n<p class=\"wp-block-paragraph\">Jurisprudenca ka zhvilluar me kalimin e koh\u00ebs forma t\u00eb caktuara tipike t\u00eb praktikave tregtare mashtruese. K\u00ebto grupe rastesh shfaqen ve\u00e7an\u00ebrisht shpesh n\u00eb t\u00eb drejt\u00ebn e konkurrenc\u00ebs dhe sh\u00ebrbejn\u00eb si orientim i r\u00ebnd\u00ebsish\u00ebm p\u00ebr vler\u00ebsimin e aft\u00ebsis\u00eb mashtruese. <\/p>\n\n<p class=\"wp-block-paragraph\">N\u00eb qend\u00ebr t\u00eb v\u00ebmendjes jan\u00eb rregullisht deklaratat p\u00ebr \u00e7mimin, cil\u00ebsin\u00eb, avantazhet e ve\u00e7anta ose pozicionin e tregut t\u00eb nj\u00eb kompanie, sepse k\u00ebta faktor\u00eb jan\u00eb ve\u00e7an\u00ebrisht t\u00eb r\u00ebnd\u00ebsish\u00ebm p\u00ebr vendimin tregtar t\u00eb publikut.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Nd\u00ebr grupet m\u00eb t\u00eb r\u00ebnd\u00ebsishme t\u00eb rasteve jan\u00eb:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Reklamimi i pozicionit unik dhe udh\u00ebheq\u00ebs<\/li>\n\n\n\n<li>Reklamimi t\u00ebrheq\u00ebs<\/li>\n\n\n\n<li>Reklamimi josh\u00ebs<\/li>\n\n\n\n<li>Reklamimi me gj\u00ebra t\u00eb vet\u00ebkuptueshme<\/li>\n\n\n\n<li>deklarata t\u00eb paqarta ose t\u00eb keqkuptueshme<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"h-alleinstellungswerbung\">Reklamimi i pozicionit unik<\/h3>\n\n<p class=\"wp-block-paragraph\">Reklamimi i pozicionit unik ekziston kur nj\u00eb kompani pretendon nj\u00eb <strong>pozicion udh\u00ebheq\u00ebs n\u00eb konkurrenc\u00eb<\/strong> p\u00ebr veten ose produktin e saj. Publikut i transmetohet se oferta e reklamuar z\u00eb nj\u00eb pozicion t\u00eb ve\u00e7ant\u00eb ose unik n\u00eb krahasim me t\u00eb gjith\u00eb konkurrent\u00ebt. <\/p>\n\n<p class=\"wp-block-paragraph\">K\u00ebto deklarata mund t\u00eb b\u00ebhen shprehimisht ose n\u00eb m\u00ebnyr\u00eb konkludente. Formulimet tipike jan\u00eb, p\u00ebr shembull: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u201cm\u00eb i miri\u201d<\/li>\n\n\n\n<li>\u201cnumri 1\u201d<\/li>\n\n\n\n<li>\u201cudh\u00ebheq\u00ebs n\u00eb treg\u201d<\/li>\n\n\n\n<li>\u201cunik\u201d<\/li>\n\n\n\n<li>\u201cudh\u00ebheq\u00ebs n\u00eb Austri\u201d<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Publiku i kupton k\u00ebto deklarata n\u00eb at\u00eb m\u00ebnyr\u00eb q\u00eb ekziston v\u00ebrtet nj\u00eb avantazh objektiv ndaj konkurrent\u00ebve. Prandaj, ndaj lejueshm\u00ebris\u00eb s\u00eb pretendimeve p\u00ebr pozicion unik vendosen <strong>k\u00ebrkesa t\u00eb rrepta<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb <strong>reklamim i pozicionit unik \u00ebsht\u00eb i lejuesh\u00ebm vet\u00ebm<\/strong> n\u00ebse pozicioni i pretenduar udh\u00ebheq\u00ebs ekziston v\u00ebrtet dhe ka nj\u00eb avantazh t\u00eb qart\u00eb ndaj konkurrent\u00ebve. Ky avantazh duhet t\u00eb ket\u00eb gjithashtu nj\u00ebfar\u00eb q\u00ebndrueshm\u00ebrie dhe nuk duhet t\u00eb jet\u00eb vet\u00ebm i p\u00ebrkohsh\u00ebm. <\/p>\n\n<p class=\"wp-block-paragraph\">Reklamimi \u00ebsht\u00eb mashtrues dhe p\u00ebr rrjedhoj\u00eb <strong>i paligjsh\u00ebm<\/strong> n\u00ebse pozicioni i pretenduar udh\u00ebheq\u00ebs nuk ekziston n\u00eb t\u00eb v\u00ebrtet\u00eb ose n\u00ebse disa kompani jan\u00eb t\u00eb barabarta n\u00eb konkurrenc\u00eb. Gjithashtu, ekziston mashtrim n\u00ebse avantazhi i pretenduar ndaj konkurrent\u00ebve \u00ebsht\u00eb vet\u00ebm i vog\u00ebl ose n\u00ebse deklarata reklamuese krijon tek publiku ide m\u00eb t\u00eb gjera sesa justifikohen nga rrethanat faktike.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-blickfangwerbung\">Reklamimi t\u00ebrheq\u00ebs<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Reklamimi t\u00ebrheq\u00ebs<\/strong> ekziston kur deklarata ose elemente t\u00eb caktuara t\u00eb dizajnit n\u00eb nj\u00eb reklam\u00eb <strong>theksohen<\/strong> ve\u00e7an\u00ebrisht dhe k\u00ebshtu t\u00ebrheqin q\u00ebllimisht v\u00ebmendjen e publikut.<\/p>\n\n<p class=\"wp-block-paragraph\">Elementi t\u00ebrheq\u00ebs shpesh p\u00ebrcakton <strong>p\u00ebrshtypjen e par\u00eb dhe formuese t\u00eb nj\u00eb reklame<\/strong>. Prandaj, e drejta e konkurrenc\u00ebs i vler\u00ebson deklaratat e theksuara n\u00eb m\u00ebnyr\u00eb t\u00ebrheq\u00ebse me ve\u00e7an\u00ebrisht rrept\u00ebsi. <\/p>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb element t\u00ebrheq\u00ebs mund t\u00eb krijohet nga:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>shkronja t\u00eb m\u00ebdha,<\/li>\n\n\n\n<li>ngjyra t\u00ebrheq\u00ebse,<\/li>\n\n\n\n<li>theksime grafike,<\/li>\n\n\n\n<li>informacione \u00e7mimesh t\u00eb vendosura ve\u00e7an\u00ebrisht,<\/li>\n\n\n\n<li>slogane ose deklarata t\u00eb shkurtra reklamuese.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Reklamimi t\u00ebrheq\u00ebs \u00ebsht\u00eb mashtrues n\u00ebse p\u00ebrshtypja e theksuar n\u00eb vetvete \u00ebsht\u00eb e gabuar ose e keqkuptueshme dhe nj\u00eb <strong>njoftim sqarues nuk e korrigjon mjaftuesh\u00ebm k\u00ebt\u00eb p\u00ebrshtypje<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Kushtet sqaruese<\/strong> jan\u00eb t\u00eb mjaftueshme vet\u00ebm n\u00ebse jan\u00eb qart\u00ebsisht t\u00eb dallueshme, t\u00eb formuluara qart\u00eb, leht\u00ebsisht t\u00eb lexueshme dhe t\u00eb lidhura drejtp\u00ebrdrejt. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-mehrdeutige-angaben\">Informacione t\u00eb paqarta<\/h3>\n\n<p class=\"wp-block-paragraph\">Informacione t\u00eb paqarta ekzistojn\u00eb kur nj\u00eb deklarat\u00eb reklamuese lejon disa kuptime dhe t\u00eb pakt\u00ebn nj\u00eb nga k\u00ebto kuptime \u00ebsht\u00eb mashtrues.<\/p>\n\n<p class=\"wp-block-paragraph\">N\u00eb rastin e deklaratave t\u00eb paqarta vlen <strong>rregulli i paqart\u00ebsis\u00eb<\/strong>. Sipas k\u00ebtij rregulli, <strong>reklamuesi<\/strong> duhet t\u00eb pranoj\u00eb <strong>interpretimin<\/strong> <strong>m\u00eb t\u00eb pafavorsh\u00ebm<\/strong> p\u00ebr t\u00eb, n\u00ebse ky interpretim \u00ebsht\u00eb i arsyesh\u00ebm nga pik\u00ebpamja e publikut. Vendimtare nuk \u00ebsht\u00eb se \u00e7far\u00eb kuptimi donte t&#8217;i jepte sip\u00ebrmarr\u00ebsi deklarat\u00ebs s\u00eb tij, por si e kuptojn\u00eb n\u00eb t\u00eb v\u00ebrtet\u00eb qarqet e interesuara tregtare deklarat\u00ebn.  <\/p>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb mashtrim ekziston tashm\u00eb n\u00ebse nj\u00eb pjes\u00eb jo e vog\u00ebl e publikut i atribuon deklarat\u00ebs nj\u00eb p\u00ebrmbajtje kuptimore mashtruese.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Informacionet e paqarta krijohen nga:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>formulime t\u00eb paqarta,<\/li>\n\n\n\n<li>informacione t\u00eb pasakta \u00e7mimesh,<\/li>\n\n\n\n<li>slogane reklamuese t\u00eb keqkuptueshme,<\/li>\n\n\n\n<li>deklarata t\u00eb paplota,<\/li>\n\n\n\n<li>koncepte gjuh\u00ebsisht t\u00eb hapura.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"h-fallgruppen-irrefuhrender-geschaftspraktiken-nach-2-abs-1-z-1-7-uwg\">Grupet e rasteve t\u00eb praktikave tregtare mashtruese <br\/>sipas \u00a7 2 Abs. 1 Z 1-7 UWG <\/h2>\n\n<p class=\"wp-block-paragraph\">\u00a7 2 Abs. 1 Z 1\u20137 UWG konkretizon <strong>format tipike<\/strong> t\u00eb praktikave tregtare mashtruese. Dispozita p\u00ebrmend fusha t\u00eb ndryshme n\u00eb t\u00eb cilat deklaratat ose sjelljet tregtare jan\u00eb ve\u00e7an\u00ebrisht shpesh t\u00eb p\u00ebrshtatshme p\u00ebr t\u00eb krijuar <strong>ide t\u00eb gabuara<\/strong> tek publiku. Vendimtare mbetet gjithmon\u00eb n\u00ebse praktika konkrete tregtare mund t\u00eb shtyj\u00eb pjes\u00ebmarr\u00ebsin mesatarisht t\u00eb informuar dhe t\u00eb arsyesh\u00ebm n\u00eb treg drejt nj\u00eb vendimi tregtar, t\u00eb cilin ai nuk do ta kishte marr\u00eb pa mashtrimin.   <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-1-vorhandensein-des-produkts\">Z 1: Ekzistenca e produktit<\/h3>\n\n<p class=\"wp-block-paragraph\">Ky grup rastesh ka t\u00eb b\u00ebj\u00eb me praktika tregtare q\u00eb krijojn\u00eb ide t\u00eb gabuara n\u00ebse nj\u00eb produkt ekziston fare ose \u00e7far\u00eb lloji \u00ebsht\u00eb ky produkt. Mashtruese mund t\u00eb jet\u00eb, p\u00ebr shembull, reklamimi p\u00ebr produkte q\u00eb nuk jan\u00eb n\u00eb dispozicion ose paraqitja e nj\u00eb produkti si nj\u00eb kategori e ve\u00e7ant\u00eb produkti, megjith\u00ebse karakteristikat e pretenduara nuk ekzistojn\u00eb n\u00eb t\u00eb v\u00ebrtet\u00eb. Vendimtare \u00ebsht\u00eb p\u00ebrshtypja e p\u00ebrgjithshme q\u00eb praktika tregtare krijon tek publiku.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-2-art-des-produkts\">Z 2: Lloji i produktit<\/h3>\n\n<p class=\"wp-block-paragraph\">\u00a7 2 Abs. 1 Z 2 UWG p\u00ebrfshin mashtrimet p\u00ebr karakteristikat thelb\u00ebsore t\u00eb nj\u00eb produkti. K\u00ebtu p\u00ebrfshihen ve\u00e7an\u00ebrisht t\u00eb dh\u00ebnat p\u00ebr natyr\u00ebn, p\u00ebrb\u00ebrjen, cil\u00ebsin\u00eb, sasin\u00eb, origjin\u00ebn, m\u00ebnyr\u00ebn e prodhimit, mund\u00ebsit\u00eb e p\u00ebrdorimit ose rezultatet e pritshme t\u00eb p\u00ebrdorimit. Nj\u00eb mashtrim ekziston n\u00ebse praktika tregtare krijon tek publiku ide t\u00eb pasakta p\u00ebr k\u00ebto karakteristika ose fsheh informacione thelb\u00ebsore p\u00ebr to.   <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-3-angaben-zu-produkteigenschaften-und-produkttests\">Z 3: T\u00eb dh\u00ebna p\u00ebr karakteristikat e produktit dhe testet e produktit<\/h3>\n\n<p class=\"wp-block-paragraph\">Kjo dispozit\u00eb mbron nga idet\u00eb e gabuara p\u00ebr t\u00eb drejtat dhe detyrimet e sip\u00ebrmarr\u00ebsit. P\u00ebrfshihen ve\u00e7an\u00ebrisht deklaratat mashtruese p\u00ebr garancit\u00eb, sh\u00ebrbimet ndaj klientit, mund\u00ebsit\u00eb e t\u00ebrheqjes ose sh\u00ebrbimet e tjera kontraktuale. Gjithashtu e paligjshme \u00ebsht\u00eb paraqitja e detyrimeve ligjore si nj\u00eb sh\u00ebrbim shtes\u00eb vullnetar i ve\u00e7ant\u00eb i sip\u00ebrmarr\u00ebsit.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-4-gesamtumstande-des-marktverhaltens\">Z 4: Rrethanat e p\u00ebrgjithshme t\u00eb sjelljes n\u00eb treg<\/h3>\n\n<p class=\"wp-block-paragraph\">Ve\u00e7an\u00ebrisht t\u00eb r\u00ebnd\u00ebsishme n\u00eb praktik\u00eb jan\u00eb mashtrimet p\u00ebr \u00e7mimet dhe avantazhet e \u00e7mimeve. Nj\u00eb praktik\u00eb tregtare \u00ebsht\u00eb mashtruese n\u00ebse krijon tek publiku ide t\u00eb gabuara p\u00ebr struktur\u00ebn aktuale t\u00eb \u00e7mimeve. Kjo ka t\u00eb b\u00ebj\u00eb, p\u00ebr shembull, me informacione t\u00eb pasakta \u00e7mimesh, kosto shtes\u00eb t\u00eb fshehura ose simulimin e zbritjeve dhe avantazheve t\u00eb ve\u00e7anta t\u00eb \u00e7mimeve. Pik\u00ebrisht informacioni i \u00e7mimeve ndikon n\u00eb vendimet tregtare n\u00eb nj\u00eb mas\u00eb t\u00eb ve\u00e7ant\u00eb dhe prandaj vler\u00ebsohet rrept\u00ebsisht nga e drejta e konkurrenc\u00ebs.   <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-5-preise-und-preisbildung\">Z 5: \u00c7mimet dhe formimi i \u00e7mimeve<\/h3>\n\n<p class=\"wp-block-paragraph\">\u00a7 2 Abs. 1 Z 5 UWG ka t\u00eb b\u00ebj\u00eb me rastet kur sip\u00ebrmarr\u00ebsit krijojn\u00eb p\u00ebrshtypjen se sh\u00ebrbime, riparime ose masa t\u00eb caktuara jan\u00eb t\u00eb nevojshme, megjith\u00ebse kjo nuk \u00ebsht\u00eb e v\u00ebrtet\u00eb. Gjithashtu, dispozita p\u00ebrfshin paraqitjet e ekzagjeruara t\u00eb rreziqeve ose rreziqeve p\u00ebr t\u00eb promovuar shitjen e produkteve ose sh\u00ebrbimeve t\u00eb caktuara. Rregullorja mbron pjes\u00ebmarr\u00ebsit n\u00eb treg nga presioni i vendimmarrjes i krijuar artificialisht.   <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-6-notwendigkeit-von-reparatur-und-austausch\">Z 6: Nevoja p\u00ebr riparim dhe z\u00ebvend\u00ebsim<\/h3>\n\n<p class=\"wp-block-paragraph\">Ky grup rastesh ka t\u00eb b\u00ebj\u00eb me mashtrimet p\u00ebr identitetin, kualifikimin ose pozicionin e ve\u00e7ant\u00eb t\u00eb nj\u00eb sip\u00ebrmarr\u00ebsi. T\u00eb paligjshme jan\u00eb ve\u00e7an\u00ebrisht deklaratat e rreme p\u00ebr aft\u00ebsit\u00eb profesionale, \u00e7mimet, an\u00ebtar\u00ebsimet ose autorizimet zyrtare. Gjithashtu, referimi i pasakt\u00eb ndaj bashk\u00ebpunimeve ose pozicioneve t\u00eb ve\u00e7anta n\u00eb treg mund t\u00eb krijoj\u00eb nj\u00eb mashtrim.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-7-identitat-und-eigenschaften-des-unternehmers\">Z 7: Identiteti dhe karakteristikat e sip\u00ebrmarr\u00ebsit<\/h3>\n\n<p class=\"wp-block-paragraph\">\u00a7 2 Abs. 1 Z 7 UWG mbron konsumator\u00ebt nga idet\u00eb e gabuara p\u00ebr t\u00eb drejtat e tyre ligjore ose kontraktuale. Mashtruese \u00ebsht\u00eb ve\u00e7an\u00ebrisht paraqitja e t\u00eb drejtave ligjore si nj\u00eb sh\u00ebrbim i ve\u00e7ant\u00eb vullnetar i sip\u00ebrmarr\u00ebsit. Kjo ka t\u00eb b\u00ebj\u00eb, p\u00ebr shembull, me <strong>t\u00eb drejtat e garancis\u00eb<\/strong>, <strong>t\u00eb drejtat e t\u00ebrheqjes<\/strong> ose mekanizma t\u00eb tjer\u00eb mbrojt\u00ebs ligjor\u00eb. Dispozita synon t\u00eb parandaloj\u00eb q\u00eb konsumator\u00ebt t\u00eb mbeten t\u00eb paqart\u00eb p\u00ebr shtrirjen aktuale t\u00eb t\u00eb drejtave t\u00eb tyre.    <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eNeni 2 paragrafi 1 pika 7 i UWG ndalon t\u00eb dh\u00ebnat mashtruese mbi t\u00eb drejtat e konsumatorit, ve\u00e7an\u00ebrisht kur pretendimet ligjore paraqiten si sh\u00ebrbim i ve\u00e7ant\u00eb vullnetar.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Konsultim fillestar falas\"><span class=\"mr-cta-link-normal\">Zgjidhni tani dat\u00ebn e d\u00ebshiruar:<\/span><span class=\"mr-cta-link-bold\">Konsultim fillestar falas<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-verwechslungsgefahr-mit-einem-anderen-produkt-oder-kennzeichen-nach-2-abs-3-uwg\">Rreziku i ngat\u00ebrrimit me nj\u00eb produkt ose shenj\u00eb tjet\u00ebr sipas \u00a7 2 Abs. 3 UWG <\/h2>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb praktik\u00eb tregtare mashtruese mund t\u00eb ekzistoj\u00eb edhe n\u00ebse ka rrezik ngat\u00ebrrimi me nj\u00eb produkt, kompani ose shenj\u00eb tjet\u00ebr. K\u00ebshtu, tek publiku krijohet p\u00ebrshtypja e gabuar se ekziston nj\u00eb lidhje ekonomike, organizative ose tjet\u00ebr midis mallrave ose sh\u00ebrbimeve t\u00eb ofruara. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Rreziku i ngat\u00ebrrimit krijohet nga p\u00ebrdorimi i ngjash\u00ebm i:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>em\u00ebrtimeve t\u00eb kompanive,<\/li>\n\n\n\n<li>markave,<\/li>\n\n\n\n<li>logove,<\/li>\n\n\n\n<li>paketimit,<\/li>\n\n\n\n<li>dizajneve t\u00eb produkteve,<\/li>\n\n\n\n<li>paraqitjeve reklamuese.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Vendimtare \u00ebsht\u00eb n\u00ebse pjes\u00ebmarr\u00ebsi mesatarisht i informuar dhe i arsyesh\u00ebm n\u00eb treg, bazuar n\u00eb <strong>p\u00ebrshtypjen e p\u00ebrgjithshme<\/strong>, mund t\u00eb supozoj\u00eb se produktet ose kompanit\u00eb vijn\u00eb nga i nj\u00ebjti biznes ose kompani t\u00eb lidhura ekonomikisht.<\/p>\n\n<p class=\"wp-block-paragraph\">Mjafton <strong>vet\u00ebm<\/strong> <strong>rreziku i nj\u00eb lidhjeje mendore<\/strong>. Nuk \u00ebsht\u00eb e nevojshme q\u00eb t\u00eb ndodh\u00eb nj\u00eb ngat\u00ebrrim i plot\u00eb. Vendimtare mbetet m\u00eb tep\u00ebr n\u00ebse dizajni konkret \u00ebsht\u00eb i p\u00ebrshtatsh\u00ebm p\u00ebr t\u00eb krijuar ide t\u00eb gabuara p\u00ebr origjin\u00ebn operacionale ose lidhjen ekonomike.  <\/p>\n\n<p class=\"wp-block-paragraph\">Rreziku i ngat\u00ebrrimit \u00ebsht\u00eb ve\u00e7an\u00ebrisht i r\u00ebnd\u00ebsish\u00ebm p\u00ebr markat e njohura ose shenjat e themeluara t\u00eb kompanive, sepse publiku aty rregullisht zhvillon ide t\u00eb shtuara p\u00ebr origjin\u00ebn.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-abgrenzung-zum-9-uwg\">Dallimi nga \u00a7 9 UWG<\/h3>\n\n<p class=\"wp-block-paragraph\">Rreziku i ngat\u00ebrrimit sipas \u00a7 2 UWG duhet t\u00eb dallohet nga <strong>rreziku i ngat\u00ebrrimit i t\u00eb drejt\u00ebs s\u00eb shenjave<\/strong> t\u00eb <a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P9\/NOR40245451\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P9\/NOR40245451\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 9 UWG<\/a>. Edhe pse t\u00eb dyja dispozitat synojn\u00eb mbrojtjen nga idet\u00eb e gabuara t\u00eb publikut, ato ndryshojn\u00eb n\u00eb objektin e mbrojtjes dhe funksionin e tyre. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u00a7 2 UWG<\/strong> mbron nga praktikat tregtare mashtruese. N\u00eb qend\u00ebr t\u00eb v\u00ebmendjes \u00ebsht\u00eb mashtrimi i publikut p\u00ebr origjin\u00ebn operacionale, lidhjen ekonomike ose atribuimin e nj\u00eb produkti ose kompanie. Vendimtare \u00ebsht\u00eb n\u00ebse praktika konkrete tregtare \u00ebsht\u00eb e p\u00ebrshtatshme p\u00ebr t\u00eb krijuar ide t\u00eb gabuara tek <strong>pjes\u00ebmarr\u00ebsi mesatarisht i informuar<\/strong> dhe <strong>i arsyesh\u00ebm n\u00eb treg<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u00a7<\/strong> <strong>9<\/strong> <strong>UWG<\/strong>, nga ana tjet\u00ebr, mbron <strong>drejtp\u00ebrdrejt t\u00eb drejtat e shenjave dhe shenjat e kompanive<\/strong>. Dispozita sh\u00ebrben p\u00ebr mbrojtjen e aft\u00ebsis\u00eb dalluese t\u00eb emrave, firmave, markave ose shenjave t\u00eb tjera nga p\u00ebrdorimi i paautorizuar nga pal\u00eb t\u00eb treta. Prandaj, theksi nuk \u00ebsht\u00eb primarisht mashtrimi i publikut, por mbrojtja e pronarit t\u00eb shenj\u00ebs nga nd\u00ebrhyrjet n\u00eb pozicionin e tij t\u00eb shenj\u00ebs.  <\/p>\n\n<p class=\"wp-block-paragraph\">Nd\u00ebrsa \u00a7 2 UWG lidhet me <strong>aft\u00ebsin\u00eb mashtruese t\u00eb nj\u00eb praktike tregtare<\/strong>, \u00a7 9 UWG rregullisht k\u00ebrkon q\u00eb t\u00eb p\u00ebrdoret nj\u00eb <strong>shenj\u00eb dalluese<\/strong> dhe k\u00ebshtu t\u00eb krijohet <strong>rrezik ngat\u00ebrrimi<\/strong> n\u00eb lidhje me origjin\u00ebn operacionale.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-aufforderungen-zum-kauf-nach-2-abs-6-uwg\">Ftesat p\u00ebr blerje sipas \u00a7 2 Abs. 6 UWG <\/h2>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb rol t\u00eb ve\u00e7ant\u00eb n\u00eb t\u00eb drejt\u00ebn e konkurrenc\u00ebs s\u00eb ndershme luajn\u00eb t\u00eb ashtuquajturat <strong>ftesa p\u00ebr blerje<\/strong>. Sipas \u00a7 2 Abs. 6 UWG, k\u00ebto jan\u00eb komunikime tregtare n\u00eb t\u00eb cilat nj\u00eb produkt s\u00eb bashku me \u00e7mimin paraqiten n\u00eb nj\u00eb m\u00ebnyr\u00eb q\u00eb i mund\u00ebson konsumatorit tashm\u00eb nj\u00eb vendim t\u00eb drejtp\u00ebrdrejt\u00eb tregtar. <\/p>\n\n<p class=\"wp-block-paragraph\">Prandaj, nj\u00eb ftes\u00eb p\u00ebr blerje nuk ekziston vet\u00ebm n\u00eb rastin e nj\u00eb oferte konkrete kontraktuale. Mjafton tashm\u00eb q\u00eb produkti dhe \u00e7mimi i tij t\u00eb paraqiten n\u00eb at\u00eb m\u00ebnyr\u00eb q\u00eb konsumatori, bazuar n\u00eb informacionin, t\u00eb mund t\u00eb merret m\u00eb thell\u00eb me ofert\u00ebn ose t\u00eb marr\u00eb drejtp\u00ebrdrejt nj\u00eb vendim blerjeje. <\/p>\n\n<p class=\"wp-block-paragraph\">Me ftesat p\u00ebr blerje lidhen detyrime t\u00eb ve\u00e7anta informacioni. Sip\u00ebrmarr\u00ebsi duhet t&#8217;i ofroj\u00eb konsumatorit ato informacione thelb\u00ebsore q\u00eb jan\u00eb t\u00eb nevojshme p\u00ebr nj\u00eb vendim tregtar t\u00eb informuar.  K\u00ebtu p\u00ebrfshihen ve\u00e7an\u00ebrisht:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>karakteristikat thelb\u00ebsore t\u00eb produktit,<\/li>\n\n\n\n<li>identitetin dhe adres\u00ebn e sip\u00ebrmarr\u00ebsit,<\/li>\n\n\n\n<li>\u00e7mimin total, duke p\u00ebrfshir\u00eb kostot shtes\u00eb,<\/li>\n\n\n\n<li>kushtet e pages\u00ebs, dor\u00ebzimit dhe sh\u00ebrbimit,<\/li>\n\n\n\n<li>t\u00eb drejtat ekzistuese t\u00eb t\u00ebrheqjes ose anulimit.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">N\u00ebse k\u00ebto informacione fshehen, paraqiten n\u00eb m\u00ebnyr\u00eb t\u00eb paqart\u00eb ose nuk ofrohen n\u00eb koh\u00eb, mund t\u00eb ekzistoj\u00eb nj\u00eb mosveprim mashtrues sipas \u00a7 2 UWG.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-schadenersatzrechtliches-privileg-im-medienbereich-nach-2-abs-7-uwg\">Privilegji i t\u00eb drejt\u00ebs p\u00ebr d\u00ebmshp\u00ebrblim n\u00eb fush\u00ebn e medias <br\/>sipas \u00a7 2 Abs. 7 UWG <\/h2>\n\n<p class=\"wp-block-paragraph\">P\u00ebr kompanit\u00eb mediatike, \u00a7 2 UWG parashikon nj\u00eb privilegj t\u00eb ve\u00e7ant\u00eb t\u00eb t\u00eb drejt\u00ebs p\u00ebr d\u00ebmshp\u00ebrblim. Sipas k\u00ebsaj, <strong>pronar\u00ebt e medias<\/strong>, <strong>botuesit<\/strong> ose <strong>punonj\u00ebsit e medias<\/strong> n\u00eb parim nuk jan\u00eb p\u00ebrgjegj\u00ebs p\u00ebr d\u00ebmshp\u00ebrblim p\u00ebr deklarata mashtruese n\u00eb media, n\u00ebse nuk mund t&#8217;u atribuohet as q\u00ebllim i keq, as neglizhenc\u00eb e r\u00ebnd\u00eb. <\/p>\n\n<p class=\"wp-block-paragraph\">Sfondi i k\u00ebsaj rregulloreje q\u00ebndron n\u00eb <strong>mbrojtjen e liris\u00eb s\u00eb medias<\/strong>. Mediat nuk duhet t\u00eb jen\u00eb t\u00eb ekspozuara ndaj nj\u00eb rreziku t\u00eb gjer\u00eb p\u00ebrgjegj\u00ebsie vet\u00ebm sepse publikojn\u00eb reklama ose p\u00ebrmbajtje t\u00eb huaja. Meqen\u00ebse mediat rregullisht duhet t&#8217;i besojn\u00eb sakt\u00ebsis\u00eb s\u00eb informacioneve t\u00eb huaja, ligji kufizon p\u00ebrgjegj\u00ebsin\u00eb e tyre p\u00ebr d\u00ebmshp\u00ebrblim.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-personlicher-anwendungsbereich\">Fusha personale e zbatimit<\/h3>\n\n<p class=\"wp-block-paragraph\">Privilegji i t\u00eb drejt\u00ebs p\u00ebr d\u00ebmshp\u00ebrblim n\u00eb fush\u00ebn e medias mbron ve\u00e7an\u00ebrisht pronar\u00ebt e medias, botuesit, sht\u00ebpit\u00eb botuese, si dhe punonj\u00ebsit e medias q\u00eb jan\u00eb t\u00eb p\u00ebrfshir\u00eb n\u00eb publikimin ose shp\u00ebrndarjen e p\u00ebrmbajtjeve mediatike. Rregullorja merr parasysh faktin se mediat rregullisht publikojn\u00eb p\u00ebrmbajtje t\u00eb huaja, ve\u00e7an\u00ebrisht reklama ose njoftime p\u00ebr shtyp, dhe kontrolli i plot\u00eb i p\u00ebrmbajtjes s\u00eb tyre shpesh \u00ebsht\u00eb i kufizuar. <\/p>\n\n<p class=\"wp-block-paragraph\">Q\u00ebllimi i rregullimit q\u00ebndron n\u00eb <strong>mbrojtjen e liris\u00eb s\u00eb medias<\/strong> dhe <strong>funksionalitetit praktik<\/strong> t\u00eb veprimtaris\u00eb mediatike.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-voraussetzungen-der-privilegierung\">Kushtet e privilegjimit<\/h3>\n\n<p class=\"wp-block-paragraph\">Kufizimi i p\u00ebrgjegj\u00ebsis\u00eb hyn n\u00eb fuqi vet\u00ebm n\u00ebse kompanis\u00eb mediatike <strong>nuk mund t&#8217;i atribuohet as q\u00ebllim i keq, as neglizhenc\u00eb e r\u00ebnd\u00eb<\/strong>. Media nuk duhet ta njoh\u00eb pasakt\u00ebsin\u00eb e informacioneve t\u00eb shp\u00ebrndara, as ta keqkuptoj\u00eb at\u00eb me neglizhenc\u00eb t\u00eb r\u00ebnd\u00eb. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Neglizhenca e r\u00ebnd\u00eb<\/strong> ekziston kur nj\u00eb media injoron sinjale paralajm\u00ebruese ve\u00e7an\u00ebrisht t\u00eb dukshme ose l\u00eb pa v\u00ebmendje dyshime t\u00eb qarta p\u00ebr v\u00ebrtet\u00ebsin\u00eb e nj\u00eb deklarate. Kjo do t\u00eb ishte rasti, p\u00ebr shembull, n\u00ebse nj\u00eb reklam\u00eb p\u00ebrmban premtime qart\u00ebsisht joreale ose mashtrimi do t\u00eb ishte i dalluesh\u00ebm menj\u00ebher\u00eb me nj\u00eb kontroll t\u00eb thjesht\u00eb. <\/p>\n\n<p class=\"wp-block-paragraph\">N\u00ebse media, nga ana tjet\u00ebr, <strong>e dinte<\/strong> n\u00eb t\u00eb v\u00ebrtet\u00eb se <strong>informacionet jan\u00eb t\u00eb rreme<\/strong>, ose mashtrimi do t\u00eb duhej t\u00eb ishte dalluar leht\u00ebsisht, <strong>privilegji i p\u00ebrgjegj\u00ebsis\u00eb bie<\/strong>. N\u00eb k\u00ebt\u00eb rast, kompania mediatike mund t\u00eb jet\u00eb p\u00ebrgjegj\u00ebse edhe p\u00ebr d\u00ebmshp\u00ebrblim. <\/p>\n\n<p class=\"wp-block-paragraph\">Kompanit\u00eb mediatike nuk jan\u00eb t\u00eb detyruara t\u00eb kontrollojn\u00eb n\u00eb m\u00ebnyr\u00eb t\u00eb plot\u00eb p\u00ebrmbajtjen e \u00e7do deklarate reklamuese. Vendimtare \u00ebsht\u00eb n\u00ebse mashtrimi do t\u00eb ishte <strong>i dalluesh\u00ebm<\/strong> me aplikimin e <strong>kujdesit t\u00eb zakonsh\u00ebm<\/strong> n\u00eb fush\u00ebn e medias. Si standard merret parasysh se cilat detyrime kontrolli jan\u00eb t\u00eb arsyeshme p\u00ebr nj\u00eb kompani mesatare mediatike n\u00eb rrethanat konkrete. Sa m\u00eb e dukshme t\u00eb jet\u00eb pasakt\u00ebsia e nj\u00eb deklarate, aq m\u00eb shpejt bie privilegji.    <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-umfang-der-haftungsbeschrankung\">Shtrirja e kufizimit t\u00eb p\u00ebrgjegj\u00ebsis\u00eb<\/h3>\n\n<p class=\"wp-block-paragraph\">Privilegji kufizon ekskluzivisht <strong>k\u00ebrkesat p\u00ebr d\u00ebmshp\u00ebrblim<\/strong>. K\u00ebrkesat p\u00ebr ndalim, eliminim ose publikim mbeten t\u00eb paprekura. Prandaj, kompanit\u00eb mediatike, pavar\u00ebsisht kufizimit t\u00eb p\u00ebrgjegj\u00ebsis\u00eb, mund t\u00eb detyrohen t\u00eb mos shp\u00ebrndajn\u00eb m\u00eb p\u00ebrmbajtje mashtruese n\u00eb t\u00eb ardhmen. <\/p>\n\n<p class=\"wp-block-paragraph\">Rregullorja, pra, nuk \u00e7on n\u00eb nj\u00eb lirshm\u00ebri t\u00eb plot\u00eb nga p\u00ebrgjegj\u00ebsia, por vet\u00ebm n\u00eb nj\u00eb <strong>kufizim t\u00eb p\u00ebrgjegj\u00ebsis\u00eb p\u00ebr d\u00ebmshp\u00ebrblim<\/strong> n\u00eb fush\u00ebn e publikimeve mediatike t\u00eb pakujdesshme.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-digitale-erscheinungsformen-irrefuhrender-geschaftspraktiken\">Format digjitale t\u00eb shfaqjes s\u00eb praktikave mashtruese<\/h2>\n\n<p class=\"wp-block-paragraph\">Me digjitalizimin kan\u00eb ndryshuar fort edhe format e reklamimit. Nd\u00ebrmarrjet p\u00ebrdorin sot <strong>platformat online, rrjetet sociale dhe portalet e vler\u00ebsimit<\/strong> p\u00ebr t\u00eb prezantuar produktet e tyre. P\u00ebrmes k\u00ebsaj lindin mund\u00ebsi t\u00eb reja t\u00eb komunikimit n\u00eb treg, por n\u00eb t\u00eb nj\u00ebjt\u00ebn koh\u00eb edhe <strong>forma t\u00eb reja t\u00eb praktikave tregtare mashtruese<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Mashtrimet moderne lindin aty ku reklamimi nuk \u00ebsht\u00eb menj\u00ebher\u00eb i dalluesh\u00ebm si reklamim. P\u00ebrdoruesit i perceptojn\u00eb p\u00ebrmbajtjet at\u00ebher\u00eb si <strong>informacion neutral ose rekomandim<\/strong>, megjith\u00ebse n\u00eb t\u00eb v\u00ebrtet\u00eb pas tyre q\u00ebndron nj\u00eb interes ekonomik. Pik\u00ebrisht n\u00eb internet kufijt\u00eb midis p\u00ebrmbajtjeve redaktuese, vler\u00ebsimeve dhe reklamimit b\u00ebhen t\u00eb paqart\u00eb.  <\/p>\n\n<p class=\"wp-block-paragraph\">Format problematike t\u00eb shfaqjes jan\u00eb, p\u00ebr shembull:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>renditjet (rankings) ose rezultatet e k\u00ebrkimit t\u00eb manipuluara<\/strong>, q\u00eb paraqesin me p\u00ebrpar\u00ebsi oferta t\u00eb caktuara<\/li>\n\n\n\n<li><strong>vler\u00ebsimet e konsumator\u00ebve t\u00eb blera ose t\u00eb rreme<\/strong>, q\u00eb e b\u00ebjn\u00eb nj\u00eb produkt t\u00eb duket m\u00eb i mir\u00eb<\/li>\n\n\n\n<li><strong>reklamimi i fshehur n\u00eb mediat sociale<\/strong>, p\u00ebr shembull p\u00ebrmes influencuesve pa nj\u00eb identifikim t\u00eb qart\u00eb<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Praktika t\u00eb tilla ndikojn\u00eb shum\u00eb fort n\u00eb vendimet e blerjes. Konsumator\u00ebt u besojn\u00eb gjithnj\u00eb e m\u00eb shum\u00eb rekomandimeve t\u00eb p\u00ebrdoruesve t\u00eb tjer\u00eb ose vler\u00ebsimeve n\u00eb dukje t\u00eb pavarura. N\u00ebse k\u00ebto informacione jan\u00eb t\u00eb manipuluara, krijohet <strong>nj\u00eb p\u00ebrshtypje e gabuar mbi cil\u00ebsin\u00eb ose popullaritetin e nj\u00eb produkti<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Prandaj, e drejta e konkurrenc\u00ebs reagon gjithnj\u00eb e m\u00eb shum\u00eb ndaj zhvillimeve t\u00eb tilla. Edhe format e reklamimit digjital duhet t\u00eb jen\u00eb t\u00eb dizajnuara n\u00eb m\u00ebnyr\u00eb <strong>transparente dhe t\u00eb v\u00ebrtet\u00eb<\/strong>. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eReklamimi digjital nuk \u00ebsht\u00eb nj\u00eb hap\u00ebsir\u00eb pa ligje; edhe renditjet, vler\u00ebsimet dhe postimet e influencuesve duhet t\u00eb jen\u00eb transparente.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Konsultim fillestar falas\"><span class=\"mr-cta-link-normal\">Zgjidhni tani dat\u00ebn e d\u00ebshiruar:<\/span><span class=\"mr-cta-link-bold\">Konsultim fillestar falas<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-grenze-zur-zulassigen-werbung\">Kufiri i reklamimit t\u00eb lejuar<\/h2>\n\n<p class=\"wp-block-paragraph\">Jo \u00e7do deklarat\u00eb reklamuese e tepruar p\u00ebrb\u00ebn automatikisht nj\u00eb mashtrim. Reklamimi jeton nga <strong>theksimi, emocioni dhe v\u00ebmendja<\/strong>. Prandaj, nd\u00ebrmarrjet lejohen t&#8217;i paraqesin produktet e tyre n\u00eb m\u00ebnyr\u00eb pozitive dhe t&#8217;i theksojn\u00eb ve\u00e7an\u00ebrisht avantazhet.  <\/p>\n\n<p class=\"wp-block-paragraph\">E drejta e konkurrenc\u00ebs pranon prandaj t\u00eb ashtuquajturat <strong>ekzagjerime reklamuese<\/strong>. K\u00ebto jan\u00eb deklarata t\u00eb cilat publiku i njeh si <strong>ekzagjerime reklamuese<\/strong> dhe nuk i merr fjal\u00eb p\u00ebr fjal\u00eb. Shembuj jan\u00eb deklarata si \u201cshije unike\u201d ose \u201cp\u00ebrvoj\u00eb e pakrahasueshme\u201d.  <\/p>\n\n<p class=\"wp-block-paragraph\">Megjithat\u00eb, reklamimi b\u00ebhet i palejuesh\u00ebm kur ai <strong>p\u00ebrmban nj\u00eb pohim fakti t\u00eb verifikuesh\u00ebm<\/strong> q\u00eb nuk i p\u00ebrgjigjet realitetit. Pra, vendimtare \u00ebsht\u00eb n\u00ebse publiku e kupton nj\u00eb deklarat\u00eb si <strong>opinion subjektiv reklamues apo si informacion konkret<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Prandaj, kufiri drejt mashtrimit kalon kryesisht aty ku reklamimi:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>pretendon fakte t\u00eb verifikueshme<\/strong><\/li>\n\n\n\n<li><strong>krijon pritshm\u00ebri t\u00eb rreme mbi \u00e7mimin ose cil\u00ebsin\u00eb<\/strong><\/li>\n\n\n\n<li><strong>paraqet n\u00eb m\u00ebnyr\u00eb t\u00eb shtremb\u00ebruar v\u00ebllimin aktual t\u00eb sh\u00ebrbimit<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Nd\u00ebrmarrjet lejohen t&#8217;i prezantojn\u00eb ofertat e tyre n\u00eb m\u00ebnyr\u00eb bind\u00ebse. Megjithat\u00eb, ato duhet t\u00eb sigurojn\u00eb q\u00eb deklaratat e tyre <strong>t\u00eb mos zgjojn\u00eb ide t\u00eb rreme mbi ofert\u00ebn<\/strong>. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-vollstandigkeit-einer-werbung\">Plot\u00ebsia e nj\u00eb reklamimi<\/h2>\n\n<p class=\"wp-block-paragraph\">Reklamimi lejohet <strong>t\u00eb thjeshtoj\u00eb, t\u00eb theksoj\u00eb dhe t\u00eb ket\u00eb efekt emocional<\/strong>. Prandaj, nd\u00ebrmarrjet nuk jan\u00eb t\u00eb detyruara t\u00eb paraqesin plot\u00ebsisht \u00e7do karakteristik\u00eb t\u00eb nj\u00eb produkti. E drejta e konkurrenc\u00ebs nuk k\u00ebrkon nj\u00eb p\u00ebrshkrim gjith\u00ebp\u00ebrfshir\u00ebs t\u00eb produktit.  <\/p>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb detyrim p\u00ebr informim lind vet\u00ebm at\u00ebher\u00eb kur nj\u00eb e dh\u00ebn\u00eb q\u00eb mungon e ndryshon <strong>n\u00eb m\u00ebnyr\u00eb vendimtare<\/strong> p\u00ebrshtypjen e reklamimit. N\u00eb raste t\u00eb tilla, publiku pret informacione t\u00eb caktuara, sepse ato jan\u00eb ve\u00e7an\u00ebrisht t\u00eb r\u00ebnd\u00ebsishme p\u00ebr vler\u00ebsimin e nj\u00eb oferte. <\/p>\n\n<p class=\"wp-block-paragraph\">Prandaj, nd\u00ebrmarrjet lejohen t\u00eb theksojn\u00eb avantazhet, por duhet t\u00eb b\u00ebjn\u00eb kujdes q\u00eb p\u00ebrmes l\u00ebnies jasht\u00eb t\u00eb informacioneve qendrore <strong>t\u00eb mos krijojn\u00eb nj\u00eb pritshm\u00ebri t\u00eb rreme<\/strong>. Reklamimi mbetet i lejuar p\u00ebr sa koh\u00eb q\u00eb nuk e shtremb\u00ebron realitetin. <\/p>\n\n<p class=\"wp-block-paragraph\">Ky detyrim \u00ebsht\u00eb i r\u00ebnd\u00ebsish\u00ebm p\u00ebr informacionet rreth:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>karakteristikat thelb\u00ebsore t\u00eb nj\u00eb produkti<\/strong><\/li>\n\n\n\n<li><strong>kushtet vendimtare t\u00eb nj\u00eb oferte<\/strong><\/li>\n\n\n\n<li><strong>p\u00ebrb\u00ebr\u00ebsit e \u00e7mimit ose kostot shtes\u00eb<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">N\u00ebse mungojn\u00eb informacione t\u00eb tilla, reklamimi mund <strong>t\u00eb duket mashtrues<\/strong> pavar\u00ebsisht deklaratave t\u00eb ve\u00e7anta t\u00eb sakta. Nj\u00eb nd\u00ebrmarr\u00ebs nuk duhet t\u00eb thot\u00eb gjith\u00e7ka. Por ai nuk lejohet t\u00eb l\u00ebr\u00eb jasht\u00eb asgj\u00eb vendimtare, n\u00ebse p\u00ebrmes k\u00ebsaj nj\u00eb ofert\u00eb duket m\u00eb e favorshme, m\u00eb e qart\u00eb ose m\u00eb e mir\u00eb sesa \u00ebsht\u00eb n\u00eb t\u00eb v\u00ebrtet\u00eb.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-rechtsfolgen-bei-verstossen-gegen-nbsp-2-nbsp-uwg\">Pasojat juridike n\u00eb rast t\u00eb shkeljes s\u00eb nenit 2 t\u00eb UWG<\/h2>\n\n<p class=\"wp-block-paragraph\">N\u00ebse nj\u00eb nd\u00ebrmarrje p\u00ebrdor nj\u00eb praktik\u00eb tregtare mashtruese, kjo mund t\u00eb sjell\u00eb <strong>pasoja juridike<\/strong>. Q\u00ebllimi i k\u00ebtyre rregullave \u00ebsht\u00eb ta kthej\u00eb konkurrenc\u00ebn p\u00ebrs\u00ebri n\u00eb <strong>kushte t\u00eb drejta<\/strong> dhe t\u00eb parandaloj\u00eb mashtrime t\u00eb m\u00ebtejshme. <\/p>\n\n<p class=\"wp-block-paragraph\">Nd\u00ebr pasojat m\u00eb t\u00eb r\u00ebnd\u00ebsishme juridike b\u00ebjn\u00eb pjes\u00eb:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>K\u00ebrkesat p\u00ebr ndalim <a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P14\/NOR40245453\" type=\"link\" id=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P14\/NOR40245453\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 14 UWG<\/a> <\/strong>kund\u00ebr kompanis\u00eb reklamuese &amp; <strong>Eliminimi sipas <\/strong><a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P15\/NOR12033588\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P15\/NOR12033588\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u00a7<\/strong> 15 UWG<\/a> i reklamimit mashtrues<\/li>\n\n\n\n<li><strong>K\u00ebrkesat p\u00ebr d\u00ebmshp\u00ebrblim<\/strong> <strong><a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P16\/NOR40245455\" type=\"link\" id=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P16\/NOR40245455\" target=\"_blank\" rel=\"noreferrer noopener\">neni 16 i UWG<\/a><\/strong><\/li>\n\n\n\n<li><strong>Masa e p\u00ebrkohshme<\/strong> <strong><a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P24\/NOR12033597\" type=\"link\" id=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P24\/NOR12033597\" target=\"_blank\" rel=\"noreferrer noopener\">neni 24 i UWG<\/a><\/strong> p\u00ebr sigurimin e k\u00ebrkesave t\u00eb m\u00ebvonshme<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">N\u00eb rastin e praktikave tregtare mashtruese sipas \u00a7 2 UWG, <strong>k\u00ebrkesat p\u00ebr ndalim dhe k\u00ebrkesat p\u00ebr eliminim<\/strong> mund t\u00eb b\u00ebhen vet\u00ebm nga konkurrent\u00ebt, shoqatat p\u00ebr promovimin e interesave ekonomike t\u00eb sip\u00ebrmarr\u00ebsve, si dhe nga p\u00ebrfaq\u00ebsit\u00eb e caktuara ligjore t\u00eb interesave dhe autoritetet. K\u00ebtu p\u00ebrfshihen Dhoma Federale e Pun\u00ebtor\u00ebve dhe Punonj\u00ebsve, Dhoma Ekonomike e Austris\u00eb, Konferenca e President\u00ebve t\u00eb Dhomave Bujq\u00ebsore t\u00eb Austris\u00eb, Federata Austriake e Sindikatave, Autoriteti Federal i Konkurrenc\u00ebs, si dhe Shoqata p\u00ebr Informacionin e Konsumator\u00ebve. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>K\u00ebrkesat p\u00ebr d\u00ebmshp\u00ebrblim<\/strong>, nga ana tjet\u00ebr, mund t\u00eb b\u00ebhen nga \u00e7do person i prekur nga praktika tregtare mashtruese.<\/p>\n\n<p class=\"wp-block-paragraph\">K\u00ebto masa duhet t\u00eb sigurojn\u00eb q\u00eb mashtrimi t\u00eb marr\u00eb fund dhe tregu t\u00eb marr\u00eb p\u00ebrs\u00ebri <strong>informacione t\u00eb sakta<\/strong>. N\u00eb t\u00eb nj\u00ebjt\u00ebn koh\u00eb, p\u00ebr nd\u00ebrmarrjet krijohet nj\u00eb nxitje e qart\u00eb p\u00ebr ta dizajnuar reklamimin e tyre <strong>me kujdes dhe n\u00eb m\u00ebnyr\u00eb t\u00eb v\u00ebrtet\u00eb<\/strong>. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-ihre-vorteile-mit-anwaltlicher-unterstutzung\">Avantazhet tuaja me mb\u00ebshtetje ligjore<\/h2>\n\n<p class=\"wp-block-paragraph\">E drejta e konkurrenc\u00ebs rreth <strong>praktikave tregtare mashtruese<\/strong> \u00ebsht\u00eb komplekse. Edhe formulimet e vogla n\u00eb reklamim mund t\u00eb shkaktojn\u00eb rreziqe juridike. N\u00eb t\u00eb nj\u00ebjt\u00ebn koh\u00eb, nd\u00ebrmarrjet jan\u00eb n\u00ebn presion n\u00eb konkurrenc\u00eb p\u00ebr t&#8217;i prezantuar produktet e tyre <strong>n\u00eb m\u00ebnyr\u00eb atraktive dhe bind\u00ebse<\/strong>. Pik\u00ebrisht n\u00eb k\u00ebt\u00eb pik\u00eb ndihmon nj\u00eb <strong>shqyrtim juridik i hersh\u00ebm<\/strong>.   <\/p>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb avokat mund t&#8217;i shqyrtoj\u00eb deklaratat reklamuese dhe masat e marketingut n\u00eb m\u00ebnyr\u00eb t\u00eb synuar n\u00ebse ato <strong>p\u00ebrputhen me k\u00ebrkesat ligjore t\u00eb UWG<\/strong>. P\u00ebrmes k\u00ebsaj, paralajm\u00ebrimet, padit\u00eb p\u00ebr ndalimin e veprimit ose d\u00ebmtimet e imazhit shpesh mund t\u00eb shmangen q\u00eb n\u00eb fillim. Po ashtu, personat e prekur mund t&#8217;i mbrojn\u00eb t\u00eb drejtat e tyre n\u00eb m\u00ebnyr\u00eb efektive, n\u00ebse ata d\u00ebmtohen nga <strong>reklamimi mashtrues i nj\u00eb konkurrenti<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Me mb\u00ebshtetje avokatore p\u00ebrfitoni, n\u00eb ve\u00e7anti, nga:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>shqyrtimin e sigurt juridik t\u00eb reklamimit, aksioneve t\u00eb marketingut dhe prezantimeve t\u00eb produkteve<\/strong><\/li>\n\n\n\n<li><strong>zbatimin e shpejt\u00eb t\u00eb k\u00ebrkesave p\u00ebr ndalimin e veprimit kund\u00ebr konkurrent\u00ebve t\u00eb pandersh\u00ebm<\/strong><\/li>\n\n\n\n<li><strong>k\u00ebshillimin strategjik p\u00ebr dizajnimin e reklamimit t\u00eb lejuar dhe t\u00eb sigurt juridikisht<\/strong><\/li>\n<\/ul>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eNj\u00eb k\u00ebshillim juridik i hersh\u00ebm krijon qart\u00ebsi dhe siguri. Nd\u00ebrmarrjet mund ta p\u00ebrdorin reklamimin e tyre me vet\u00ebbesim, pa marr\u00eb p\u00ebrsip\u00ebr rrezikun e shkeljes s\u00eb t\u00eb drejt\u00ebs s\u00eb konkurrenc\u00ebs. \u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Konsultim fillestar falas\"><span class=\"mr-cta-link-normal\">Zgjidhni tani dat\u00ebn e d\u00ebshiruar:<\/span><span class=\"mr-cta-link-bold\">Konsultim fillestar falas<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-haufig-gestellte-fragen-faq\">Pyetje t\u00eb shpeshta \u2013 FAQ<\/h2>\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-7c0c6507 uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-6b30bb7b \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Kur ekziston nj\u00eb praktik\u00eb tregtare mashtruese?<\/span><\/div><div class=\"uagb-faq-content\"><p>Nj\u00eb praktik\u00eb tregtare mashtruese ekziston kur nj\u00eb nd\u00ebrmarrje krijon nj\u00eb p\u00ebrshtypje t\u00eb rreme p\u00ebrmes <strong>t\u00eb dh\u00ebnave t\u00eb rreme<\/strong>, <strong>prezantimeve g\u00ebnjyese<\/strong> ose <strong>fshehjes s\u00eb informacioneve thelb\u00ebsore<\/strong>. Vendimtare \u00ebsht\u00eb q\u00eb ky mashtrim t\u00eb jet\u00eb i p\u00ebrshtatsh\u00ebm p\u00ebr t\u00eb ndikuar n\u00eb nj\u00eb <strong>vendim tregtar<\/strong>, si p\u00ebr shembull nj\u00eb blerje, nj\u00eb k\u00ebrkes\u00eb ose zgjedhjen e nj\u00eb oferte t\u00eb caktuar. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-5426c70c \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">A \u00ebsht\u00eb \u00e7do reklamim i pasakt\u00eb automatikisht i palejuesh\u00ebm?<\/span><\/div><div class=\"uagb-faq-content\"><p>Jo. Reklamimi lejohet <strong>t\u00eb thjeshtoj\u00eb dhe t\u00eb theksoj\u00eb<\/strong>. Ai b\u00ebhet i palejuesh\u00ebm vet\u00ebm at\u00ebher\u00eb kur krijon te publiku nj\u00eb <strong>p\u00ebrshtypje t\u00eb p\u00ebrgjithshme t\u00eb rreme<\/strong>. Jo \u00e7do pasakt\u00ebsi e vog\u00ebl mjafton p\u00ebr k\u00ebt\u00eb. Vendimtare \u00ebsht\u00eb n\u00ebse deklarata \u00ebsht\u00eb <strong>thelb\u00ebsore<\/strong> p\u00ebr vendimin e pjes\u00ebmarr\u00ebsit t\u00eb tregut dhe duket <strong>e p\u00ebrshtatshme p\u00ebr t\u00eb mashtruar<\/strong>.   <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-af2c5f4e \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">A duhet nj\u00eb nd\u00ebrmarrje t\u00eb jap\u00eb gjithmon\u00eb t\u00eb gjitha informacionet n\u00eb reklamim?<\/span><\/div><div class=\"uagb-faq-content\"><p>Jo. E drejta e konkurrenc\u00ebs nuk k\u00ebrkon nj\u00eb p\u00ebrshkrim t\u00eb plot\u00eb t\u00eb produktit. Por nd\u00ebrmarrjet duhet t\u00eb b\u00ebjn\u00eb publike ato t\u00eb dh\u00ebna q\u00eb jan\u00eb <strong>vendimtare<\/strong> p\u00ebr vler\u00ebsimin e ofert\u00ebs. K\u00ebtu b\u00ebjn\u00eb pjes\u00eb shpesh <strong>p\u00ebrb\u00ebr\u00ebsit e \u00e7mimit<\/strong>, <strong>karakteristikat e r\u00ebnd\u00ebsishme t\u00eb produktit<\/strong> ose <strong>kushtet kufizuese<\/strong>.  <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-d298f0ea \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Cili \u00ebsht\u00eb ndryshimi midis mashtrimit p\u00ebrmes veprimit dhe mashtrimit p\u00ebrmes mosveprimit?<\/span><\/div><div class=\"uagb-faq-content\"><p>Te <strong>mashtrimi p\u00ebrmes veprimit<\/strong>, g\u00ebnjeshtra lind p\u00ebrmes nj\u00eb sjelljeje aktive, p\u00ebr shembull p\u00ebrmes nj\u00eb deklarate reklamuese t\u00eb rreme ose nj\u00eb prezantimi mashtrues t\u00eb produktit. Te <strong>mashtrimi p\u00ebrmes mosveprimit<\/strong>, p\u00ebrkundrazi, mungon nj\u00eb informacion i r\u00ebnd\u00ebsish\u00ebm, megjith\u00ebse ai do t\u00eb ishte i nevojsh\u00ebm p\u00ebr nj\u00eb vendim t\u00eb informuar. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-a8c31f02 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\u00c7far\u00eb do t\u00eb thot\u00eb lista e zez\u00eb n\u00eb UWG?<\/span><\/div><div class=\"uagb-faq-content\"><p>E ashtuquajtura <strong>list\u00eb e zez\u00eb<\/strong> p\u00ebrmban praktika tregtare t\u00eb cilat sipas ligjit jan\u00eb <strong>gjithmon\u00eb t\u00eb palejueshme<\/strong>. K\u00ebtu b\u00ebjn\u00eb pjes\u00eb disa veprime mashtrimi ve\u00e7an\u00ebrisht t\u00eb qarta, si <strong>referimet e rreme n\u00eb shenja cil\u00ebsie<\/strong>, <strong>ofertat josh\u00ebse pa gjendje t\u00eb mjaftueshme malli<\/strong> ose sh\u00ebrbimet gjoja <strong>falas pavar\u00ebsisht kostove t\u00eb fshehura<\/strong>. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-b31d8894 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">A mjafton n\u00ebse vet\u00ebm nj\u00eb sh\u00ebnim i vog\u00ebl e shpjegon reklamimin?<\/span><\/div><div class=\"uagb-faq-content\"><p>Jo gjithmon\u00eb. N\u00eb t\u00eb drejt\u00ebn e konkurrenc\u00ebs ka r\u00ebnd\u00ebsi <strong>p\u00ebrshtypja e p\u00ebrgjithshme<\/strong> e reklamimit. N\u00ebse nj\u00eb element t\u00ebrheq\u00ebs ve\u00e7an\u00ebrisht i duksh\u00ebm krijon tashm\u00eb nj\u00eb p\u00ebrshtypje t\u00eb rreme, nj\u00eb sh\u00ebnim i vog\u00ebl ose i paduksh\u00ebm shpesh nuk mund t\u00eb mjaftoj\u00eb m\u00eb p\u00ebr t\u00eb eliminuar mashtrimin.  <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-c4d7e51a \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Cilat pasoja k\u00ebrc\u00ebnojn\u00eb n\u00eb rast t\u00eb nj\u00eb shkeljeje t\u00eb nenit 2 t\u00eb UWG?<\/span><\/div><div class=\"uagb-faq-content\"><p>Nj\u00eb shkelje e nenit 2 t\u00eb UWG mund t\u00eb \u00e7oj\u00eb n\u00eb <strong>k\u00ebrkesa p\u00ebr ndalimin e veprimit<\/strong>, <strong>masa t\u00eb p\u00ebrkohshme<\/strong> dhe n\u00eb rrethana t\u00eb caktuara edhe n\u00eb <strong>k\u00ebrkesa p\u00ebr d\u00ebmshp\u00ebrblim<\/strong>. P\u00ebr nd\u00ebrmarrjet kjo do t\u00eb thot\u00eb jo vet\u00ebm nj\u00eb rrezik juridik, por shpesh edhe nj\u00eb <strong>d\u00ebmtim t\u00eb imazhit<\/strong> dhe presion shtes\u00eb ekonomik. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-d9f4b28e \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Kur \u00ebsht\u00eb ve\u00e7an\u00ebrisht i dobish\u00ebm mb\u00ebshtetja nga avokati?<\/span><\/div><div class=\"uagb-faq-content\"><p>Mb\u00ebshtetja nga avokati \u00ebsht\u00eb e dobishme para s\u00eb gjithash kur deklaratat reklamuese, aksionet e zbritjeve, vler\u00ebsimet online ose prezantimet e produkteve duhet t\u00eb shqyrtohen juridikisht. Nj\u00eb shqyrtim i hersh\u00ebm ndihmon p\u00ebr <strong>t\u00eb shmangur paralajm\u00ebrimet dhe proceset gjyq\u00ebsore<\/strong> ose p\u00ebr t&#8217;u mbrojtur n\u00eb m\u00ebnyr\u00eb t\u00eb synuar kund\u00ebr <strong>reklamimit mashtrues t\u00eb konkurrent\u00ebve<\/strong>. <\/p><\/div><\/div><\/div><a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Konsultim fillestar falas\"><span class=\"mr-cta-link-normal\">Zgjidhni tani dat\u00ebn e d\u00ebshiruar:<\/span><span class=\"mr-cta-link-bold\">Konsultim fillestar falas<\/span><\/a>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"Praktikat tregtare mashtruese ekzistojn\u00eb kur nj\u00eb nd\u00ebrmarrje krijon nj\u00eb p\u00ebrshtypje t\u00eb rreme te konsumator\u00ebt ose pjes\u00ebmarr\u00ebsit e tjer\u00eb n\u00eb treg p\u00ebrmes t\u00eb dh\u00ebnave t\u00eb rreme, prezantimeve g\u00ebnjyese ose fshehjes s\u00eb &#8230;","protected":false},"author":1,"featured_media":131634,"parent":44925,"menu_order":58,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[813],"tags":[],"class_list":["post-131633","page","type-page","status-publish","has-post-thumbnail","hentry","category-e-drejta-e-konkurrences"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG.webp",1920,1080,false],"thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG-100x100.webp",100,100,true],"medium":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG-800x450.webp",800,450,true],"medium_large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG.webp",1920,1080,false],"large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG.webp",1920,1080,false],"1536x1536":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG-1536x864.webp",1536,864,true],"2048x2048":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG.webp",1920,1080,false],"336x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG-336x189.webp",336,189,true],"352x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG-352x198.webp",352,198,true],"woocommerce_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG-300x300.webp",300,300,true],"woocommerce_single":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG-600x338.webp",600,338,true],"woocommerce_gallery_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG-100x100.webp",100,100,true],"yarpp-thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a72-UWG-120x120.webp",120,120,true]},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/sq\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Praktikat tregtare mashtruese ekzistojn\u00eb kur nj\u00eb nd\u00ebrmarrje krijon nj\u00eb p\u00ebrshtypje t\u00eb rreme te konsumator\u00ebt ose pjes\u00ebmarr\u00ebsit e tjer\u00eb n\u00eb treg p\u00ebrmes t\u00eb dh\u00ebnave t\u00eb rreme, prezantimeve g\u00ebnjyese ose fshehjes s\u00eb ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/pages\/131633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/comments?post=131633"}],"version-history":[{"count":3,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/pages\/131633\/revisions"}],"predecessor-version":[{"id":158553,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/pages\/131633\/revisions\/158553"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/pages\/44925"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/media\/131634"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/media?parent=131633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/categories?post=131633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/tags?post=131633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}