{"id":130300,"date":"2026-03-20T10:00:00","date_gmt":"2026-03-20T09:00:00","guid":{"rendered":"https:\/\/harlander-partner.eu\/e-drejta-e-konkurrences\/%c2%a7-1-uwg-praktika-te-padrejta-tregtare\/"},"modified":"2026-05-27T18:54:01","modified_gmt":"2026-05-27T16:54:01","slug":"%c2%a7-1-uwg-praktika-te-padrejta-tregtare","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/sq\/e-drejta-e-konkurrences\/%c2%a7-1-uwg-praktika-te-padrejta-tregtare\/","title":{"rendered":"\u00a7 1 UWG \u2013 Praktika t\u00eb padrejta tregtare"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u00a7 1 UWG \u2013 Praktika t\u00eb padrejta tregtare<\/h2><ul><li><a href=\"#h-1-uwg-unlautere-geschaftspraktiken\" data-level=\"2\">\u00a7 1 UWG \u2013 Praktika t\u00eb padrejta tregtare<\/a><ul><li><a href=\"#h-abs-1-sonstige-unlautere-handlungen-generalklausel-des-1-uwg\" data-level=\"3\">Abs. 1 \u2013 Veprime t\u00eb tjera t\u00eb padrejta, Klauzola e p\u00ebrgjithshme e \u00a7 1 UWG<\/a><\/li><li><a href=\"#h-abs-2-verbraucherleitbildung-und-besonders-schutzbedurftige-verbrauchergruppen\" data-level=\"3\">Abs. 2 \u2013 Udh\u00ebzimi i konsumator\u00ebve dhe grupe konsumator\u00ebsh ve\u00e7an\u00ebrisht t\u00eb cenueshme<\/a><\/li><li><a href=\"#h-abs-3-unlautere-geschaftspraktiken\" data-level=\"3\">Abs. 3 \u2013 Praktika tregtare t\u00eb padrejta<\/a><\/li><li><a href=\"#h-abs-4-begriffsdefinitionen\" data-level=\"3\">Abs. 4 \u2013 P\u00ebrkufizime t\u00eb termave<\/a><\/li><li><a href=\"#h-abs-5-beweislastregel\" data-level=\"3\">Abs. 5 \u2013 Rregulli i barr\u00ebs s\u00eb prov\u00ebs<\/a><\/li><\/ul><\/li><li><a href=\"#h-voraussetzungen-eines-wettbewerbsverstosses-nach-1-abs-1-uwg\" data-level=\"2\">Kushtet p\u00ebr nj\u00eb shkelje t\u00eb konkurrenc\u00ebs sipas \u00a7 1 Par. 1 UWG <\/a><ul><li><a href=\"#h-handeln-im-geschaftlichen-verkehr\" data-level=\"3\">Veprimtaria n\u00eb qarkullimin tregtar<\/a><\/li><li><a href=\"#h-begriff-der-geschaftspraktik\" data-level=\"3\">Kuptimi i praktik\u00ebs tregtare<\/a><\/li><li><a href=\"#h-begriff-der-unlauterkeit\" data-level=\"3\">Koncepti i padrejt\u00ebsis\u00eb<\/a><\/li><li><a href=\"#h-z-1-beeintrachtigung-des-wettbewerbs\" data-level=\"3\">Pika 1: D\u00ebmtimi i konkurrenc\u00ebs<\/a><\/li><li><a href=\"#h-z-2-beeinflussung-des-wirtschaftlichen-verhaltens-des-durchschnittsverbrauchers\" data-level=\"3\">Pika 2: Ndikimi n\u00eb sjelljen ekonomike t\u00eb konsumatorit mesatar<\/a><\/li><\/ul><\/li><li><a href=\"#h-fallgruppen-sonstiger-unlauteren-geschaftspraktiken\" data-level=\"2\">Kategori rastesh t\u00eb praktikave t\u00eb tjera t\u00eb padrejta tregtare<\/a><ul><li><a href=\"#h-kundenfang\" data-level=\"3\">T\u00ebrheqja e klient\u00ebve<\/a><\/li><li><a href=\"#h-behinderung-von-mitbewerbern\" data-level=\"3\">Pengimi i konkurrent\u00ebve<\/a><\/li><li><a href=\"#h-ausbeutung-fremder-leistungen\" data-level=\"3\">Shfryt\u00ebzimi i arritjeve t\u00eb t\u00eb tjer\u00ebve<\/a><\/li><li><a href=\"#h-rechtsbruch-im-wettbewerb\" data-level=\"3\">Shkelja e ligjit n\u00eb konkurrenc\u00eb<\/a><\/li><\/ul><\/li><li><a href=\"#h-formen-unlauterer-geschaftspraktiken\" data-level=\"2\">Format e praktikave t\u00eb padrejta tregtare<\/a><ul><li><a href=\"#h-aggressive-geschaftspraktiken\" data-level=\"3\">Praktika Tregtare Agresive<\/a><\/li><li><a href=\"#h-irrefuhrende-geschaftspraktiken\" data-level=\"3\">Praktika Tregtare Mashtruese<\/a><\/li><\/ul><\/li><li><a href=\"#h-rechtsfolgen-bei-verstossen-gegen-die-generalklausel-nach-1-abs-1-uwg\" data-level=\"2\">Pasojat juridike n\u00eb rast shkeljesh kund\u00ebr klauzol\u00ebs s\u00eb p\u00ebrgjithshme sipas \u00a7 1 Par. 1 UWG <\/a><ul><li><a href=\"#h-klageberechtigt-nbsp-14-nbsp-uwg\" data-level=\"3\">E drejta p\u00ebr t\u00eb paditur sipas \u00a7 14 UWG<\/a><\/li><\/ul><\/li><li><a href=\"#h-bedeutung-von-1-uwg-in-der-praxis\" data-level=\"2\">R\u00ebnd\u00ebsia e \u00a7 1 UWG n\u00eb praktik\u00eb<\/a><ul><li><a href=\"#h-relevanz-fur-werbung-und-marketing\" data-level=\"3\">R\u00ebnd\u00ebsia p\u00ebr reklamimin dhe marketingun<\/a><\/li><\/ul><\/li><li><a href=\"#h-verhaltnis-zu-speziellen-lauterkeitsrechtlichen-vorschriften\" data-level=\"2\">Marr\u00ebdh\u00ebnia me dispozitat e posa\u00e7me t\u00eb s\u00eb drejt\u00ebs kund\u00ebr konkurrenc\u00ebs s\u00eb padrejt\u00eb<\/a><\/li><li><a href=\"#h-ihre-vorteile-mit-anwaltlicher-unterstutzung\" data-level=\"2\">Avantazhet tuaja me mb\u00ebshtetje ligjore<\/a><\/li><li><a href=\"#h-haufig-gestellte-fragen-faq\" data-level=\"2\">Pyetje t\u00eb shpeshta \u2013 FAQ<\/a><\/li><\/ul><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-1-uwg-unlautere-geschaftspraktiken\">\u00a7 1 UWG \u2013 Praktika t\u00eb padrejta tregtare<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.ris.bka.gv.at\/NormDokument.wxe?Abfrage=Bundesnormen&amp;Gesetzesnummer=10002665&amp;Artikel=&amp;Paragraf=1&amp;Anlage=&amp;Uebergangsrecht=\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/NormDokument.wxe?Abfrage=Bundesnormen&amp;Gesetzesnummer=10002665&amp;Artikel=&amp;Paragraf=1&amp;Anlage=&amp;Uebergangsrecht=\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 1 UWG<\/a> p\u00ebrmban klauzol\u00ebn e p\u00ebrgjithshme qendrore t\u00eb s\u00eb drejt\u00ebs austriake t\u00eb konkurrenc\u00ebs.<\/strong> Dispozita u ndalon sip\u00ebrmarr\u00ebsve, n\u00eb veprimtarin\u00eb tregtare, <strong>praktikat e padrejta tregtare dhe veprime t\u00eb tjera t\u00eb padrejta<\/strong>, n\u00ebse ato jan\u00eb t\u00eb p\u00ebrshtatshme p\u00ebr t\u00eb <strong>ndikuar ndjesh\u00ebm konkurrenc\u00ebn ose p\u00ebr t\u00eb ndryshuar n\u00eb m\u00ebnyr\u00eb thelb\u00ebsore sjelljen ekonomike t\u00eb konsumator\u00ebve<\/strong>. Q\u00ebllimi i norm\u00ebs \u00ebsht\u00eb <strong>mbrojtja e nj\u00eb konkurrence t\u00eb ndershme t\u00eb performanc\u00ebs<\/strong>. Nd\u00ebrmarrjet duhet t\u00eb afirmohen n\u00eb treg <strong>p\u00ebrmes cil\u00ebsis\u00eb, \u00e7mimit dhe performanc\u00ebs<\/strong> dhe jo p\u00ebrmes metodave t\u00eb huaja p\u00ebr konkurrenc\u00ebn, si mashtrimi, presioni ose shfryt\u00ebzimi i pozicioneve t\u00eb ve\u00e7anta n\u00eb treg. Gjat\u00eb vler\u00ebsimit t\u00eb padrejt\u00ebsis\u00eb shqyrtohet <strong>n\u00ebse nj\u00eb veprim, sipas karakterit t\u00eb tij t\u00eb p\u00ebrgjithsh\u00ebm, \u00ebsht\u00eb i p\u00ebrshtatsh\u00ebm p\u00ebr ta shtremb\u00ebruar konkurrenc\u00ebn<\/strong>. Ligji mbron si <strong>konkurrent\u00ebt ashtu edhe konsumator\u00ebt, si dhe funksionimin e konkurrenc\u00ebs n\u00eb t\u00ebr\u00ebsi<\/strong>.   <\/p>\n\n<div class=\"wp-block-uagb-container uagb-block-3019fe8e alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-32585033\">\n<p class=\"wp-block-paragraph\">Praktikat tregtare t\u00eb padrejta dhe veprimet e tjera t\u00eb padrejta sipas <a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P1\/NOR40245447\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P1\/NOR40245447\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 1 UWG<\/a> n\u00eb qarkullimin tregtar jan\u00eb t\u00eb ndaluara, n\u00ebse ato jan\u00eb t\u00eb afta t\u00eb ndikojn\u00eb ndjesh\u00ebm n\u00eb konkurrenc\u00eb ose t\u00eb d\u00ebmtojn\u00eb thelb\u00ebsisht sjelljen ekonomike t\u00eb konsumator\u00ebve.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-45819ab6\"><picture>\n\t\t<source srcset=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71-352x198.webp\" >\n\t\t<img decoding=\"async\" class=\"mr-picture-small\" src=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71.webp\" alt=\"\u00a7 1 UWG i shpjeguar thjesht: kuptimi i klauzol\u00ebs s\u00eb p\u00ebrgjithshme kund\u00ebr praktikave t\u00eb padrejta tregtare n\u00eb t\u00eb drejt\u00ebn austriake t\u00eb konkurrenc\u00ebs.\" >\n\t<\/picture>\n<\/div>\n<\/div>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eKonkurrenca duhet t\u00eb vendoset nga performanca m\u00eb e mir\u00eb dhe jo nga mashtrimi ose presioni.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Konsultim fillestar falas\"><span class=\"mr-cta-link-normal\">Zgjidhni tani dat\u00ebn e d\u00ebshiruar:<\/span><span class=\"mr-cta-link-bold\">Konsultim fillestar falas<\/span><\/a>\n\n<h3 class=\"wp-block-heading\" id=\"h-abs-1-sonstige-unlautere-handlungen-generalklausel-des-1-uwg\">Abs. 1 \u2013 Veprime t\u00eb tjera t\u00eb padrejta, Klauzola e p\u00ebrgjithshme e \u00a7 1 UWG<\/h3>\n\n<p class=\"wp-block-paragraph\">Abs. 1 p\u00ebrb\u00ebn klauzol\u00ebn qendrore t\u00eb p\u00ebrgjithshme t\u00eb \u00a7 1 UWG dhe k\u00ebshtu thelbin e s\u00eb drejt\u00ebs s\u00eb ndershm\u00ebris\u00eb. Kjo dispozit\u00eb rregullon kushtet n\u00eb t\u00eb cilat praktikat tregtare t\u00eb padrejta ose <strong>veprimet e tjera t\u00eb padrejta<\/strong> jan\u00eb antikonkurruese. Mbrohen si konkurrent\u00ebt ashtu edhe konsumator\u00ebt.  <\/p>\n\n<p class=\"wp-block-paragraph\">Norma dallon dy drejtime mbrojtjeje. <strong>\u00a7 1 Par. 1 Pika 1 UWG <\/strong> mbron konkurrenc\u00ebn e ndershme midis nd\u00ebrmarrjeve. Nj\u00eb sjellje \u00ebsht\u00eb antikonkurruese n\u00ebse ajo \u00ebsht\u00eb e aft\u00eb t\u00eb ndikoj\u00eb n\u00eb konkurrenc\u00eb n\u00eb d\u00ebm t\u00eb nd\u00ebrmarrjeve t\u00eb tjera jo vet\u00ebm n\u00eb m\u00ebnyr\u00eb t\u00eb par\u00ebnd\u00ebsishme.  <strong>\u00a7 1 Par. 1 Pika 2 UWG <\/strong> sh\u00ebrben p\u00ebr mbrojtjen e konsumatorit. K\u00ebtu n\u00eb plan t\u00eb par\u00eb \u00ebsht\u00eb ndikimi thelb\u00ebsor n\u00eb sjelljen ekonomike t\u00eb konsumatorit mesatar. <\/p>\n\n<p class=\"wp-block-paragraph\">Abs. 1 p\u00ebrb\u00ebn nj\u00ebkoh\u00ebsisht <strong>dispozit\u00ebn kap\u00ebse<\/strong> t\u00eb UWG. P\u00ebrmes k\u00ebsaj mund t\u00eb p\u00ebrfshihen edhe sjellje q\u00eb nuk rregullohen shprehimisht n\u00eb dispozita t\u00eb ve\u00e7anta.  Klauzola e p\u00ebrgjithshme plot\u00ebsohet dhe konkretizohet nga raste t\u00eb ve\u00e7anta<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-abs-2-verbraucherleitbildung-und-besonders-schutzbedurftige-verbrauchergruppen\">Abs. 2 \u2013 Udh\u00ebzimi i konsumator\u00ebve dhe grupe konsumator\u00ebsh ve\u00e7an\u00ebrisht t\u00eb cenueshme<\/h3>\n\n<p class=\"wp-block-paragraph\">Abs. 2 rregullon <strong>modelin e konsumatorit<\/strong> t\u00eb UWG. N\u00eb vler\u00ebsimin e nj\u00eb praktike tregtare duhet t\u00eb merret si baz\u00eb konsumatori mesatar. Kjo n\u00ebnkupton nj\u00eb <strong>konsumator mesatarisht t\u00eb informuar, t\u00eb arsyesh\u00ebm dhe t\u00eb v\u00ebmendsh\u00ebm n\u00eb m\u00ebnyr\u00eb t\u00eb p\u00ebrshtatshme p\u00ebr situat\u00ebn<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">N\u00ebse nj\u00eb praktik\u00eb tregtare i drejtohet nj\u00eb <strong>grupi t\u00eb caktuar konsumator\u00ebsh<\/strong>, duhet t\u00eb merret si baz\u00eb an\u00ebtari mesatar i k\u00ebtij grupi. Kjo vlen, p\u00ebr shembull, p\u00ebr reklamimin ndaj qarqeve profesionale ose grupmoshave t\u00eb caktuara. <\/p>\n\n<p class=\"wp-block-paragraph\">R\u00ebnd\u00ebsi t\u00eb ve\u00e7ant\u00eb kan\u00eb gjithashtu <strong>grupet e konsumator\u00ebve q\u00eb kan\u00eb nevoj\u00eb p\u00ebr mbrojtje<\/strong>. K\u00ebtu p\u00ebrfshihen ve\u00e7an\u00ebrisht personat q\u00eb, p\u00ebr shkak t\u00eb mosh\u00ebs, kufizimeve mendore ose fizike, ose besueshm\u00ebris\u00eb s\u00eb ve\u00e7ant\u00eb, ndikohen m\u00eb leht\u00eb. N\u00eb raste t\u00eb tilla, vler\u00ebsimi b\u00ebhet nga k\u00ebndv\u00ebshtrimi i nj\u00eb an\u00ebtari mesatar t\u00eb k\u00ebtij grupi ve\u00e7an\u00ebrisht t\u00eb mbrojtsh\u00ebm.  <\/p>\n\n<p class=\"wp-block-paragraph\">Kjo dispozit\u00eb synon t\u00eb siguroj\u00eb q\u00eb praktikat tregtare t\u00eb vler\u00ebsohen jo vet\u00ebm sipas nj\u00eb standardi t\u00eb p\u00ebrgjithsh\u00ebm, por edhe <strong>duke marr\u00eb parasysh grupin e synuar t\u00eb adresuar realisht<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-abs-3-unlautere-geschaftspraktiken\">Abs. 3 \u2013 Praktika tregtare t\u00eb padrejta <\/h3>\n\n<p class=\"wp-block-paragraph\">Abs. 3 konkretizon nocionin e <strong>praktik\u00ebs tregtare t\u00eb padrejt\u00eb<\/strong>. Kjo dispozit\u00eb sqaron se <strong>praktikat tregtare agresive dhe mashtruese<\/strong> konsiderohen gjithsesi t\u00eb padrejta. <\/p>\n\n<p class=\"wp-block-paragraph\">K\u00ebtu, Par. 3 i referohet rregullave t\u00eb ve\u00e7anta t\u00eb <a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P1a\/NOR40187729\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P1a\/NOR40187729\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 1a UWG<\/a> p\u00ebr praktikat tregtare agresive, si dhe t\u00eb <a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P2\/NOR40245448\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P2\/NOR40245448\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 2 UWG<\/a> p\u00ebr praktikat tregtare mashtruese. <strong>Praktikat tregtare agresive<\/strong> ekzistojn\u00eb kur konsumator\u00ebt ndikohen n\u00eb lirin\u00eb e tyre t\u00eb vendimmarrjes p\u00ebrmes presionit, bezdisjes ose ndikimit t\u00eb papranuesh\u00ebm. <strong>Praktikat tregtare mashtruese<\/strong> prekin ve\u00e7an\u00ebrisht informacionet e gabuara ose mashtruese ndaj pjes\u00ebmarr\u00ebsve n\u00eb treg. <\/p>\n\n<p class=\"wp-block-paragraph\">Megjithat\u00eb, lista nuk \u00ebsht\u00eb shteruese. Edhe praktika t\u00eb tjera tregtare mund t\u00eb jen\u00eb t\u00eb padrejta sipas \u00a7 1 UWG, n\u00ebse ato shkelin k\u00ebrkesat e nj\u00eb konkurrence t\u00eb ndershme. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-abs-4-begriffsdefinitionen\">Abs. 4 \u2013 P\u00ebrkufizime t\u00eb termave<\/h3>\n\n<p class=\"wp-block-paragraph\">Abs. 4 p\u00ebrmban p\u00ebrkufizimet qendrore t\u00eb termave t\u00eb \u00a7 1 UWG. Kjo dispozit\u00eb sh\u00ebrben p\u00ebr t\u00eb siguruar nj\u00eb kuptim uniform t\u00eb termave thelb\u00ebsor\u00eb t\u00eb s\u00eb drejt\u00ebs s\u00eb ndershm\u00ebris\u00eb. <\/p>\n\n<p class=\"wp-block-paragraph\">P\u00ebrkufizohen termat e m\u00ebposht\u00ebm:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Produkt<\/li>\n\n\n\n<li>Praktik\u00eb tregtare<\/li>\n\n\n\n<li>Ndikim thelb\u00ebsor n\u00eb sjelljen ekonomike t\u00eb konsumatorit<\/li>\n\n\n\n<li>Kodi i sjelljes<\/li>\n\n\n\n<li>Ftes\u00eb p\u00ebr blerje<\/li>\n\n\n\n<li>Ndikim i papranuesh\u00ebm ndaj nj\u00eb konsumatori<\/li>\n\n\n\n<li>Vendim tregtar i nj\u00eb konsumatori<\/li>\n\n\n\n<li>Kujdesi profesional<\/li>\n\n\n\n<li>Renditje<\/li>\n\n\n\n<li>Treg online<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Produkt<\/strong><br\/>Si produkt nuk konsiderohet vet\u00ebm nj\u00eb mall, por praktikisht gjith\u00e7ka q\u00eb mund t\u00eb ofrohet ose shitet. K\u00ebtu p\u00ebrfshihen edhe sh\u00ebrbimet, pasurit\u00eb e paluajtshme, p\u00ebrmbajtjet digjitale, t\u00eb drejtat ose detyrimet. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Praktik\u00eb tregtare<\/strong><br\/>Nj\u00eb praktik\u00eb tregtare \u00ebsht\u00eb \u00e7do sjellje e nj\u00eb nd\u00ebrmarrjeje q\u00eb lidhet me reklamimin, shitjen ose marketingun e nj\u00eb produkti. K\u00ebtu p\u00ebrfshihen, p\u00ebr shembull, reklamat, fushatat e shitjes ose masat e marketingut. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Ndikim thelb\u00ebsor n\u00eb sjelljen ekonomike t\u00eb konsumatorit<\/strong><br\/>N\u00ebnkuptohet nj\u00eb ndikim p\u00ebrmes t\u00eb cilit konsumator\u00ebt nuk mund t\u00eb marrin m\u00eb vendimin e tyre lirsh\u00ebm dhe t\u00eb informuar. Konsumatori duhet t\u00eb shtyhet n\u00eb nj\u00eb vendim q\u00eb nuk do ta kishte marr\u00eb ndryshe. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Kodi i sjelljes<\/strong><br\/>Nj\u00eb kod sjelljeje \u00ebsht\u00eb nj\u00eb rregullore vullnetare p\u00ebr nd\u00ebrmarrjet. N\u00eb t\u00eb, nd\u00ebrmarrjet ose industri t\u00eb t\u00ebra angazhohen t\u00eb respektojn\u00eb standarde t\u00eb caktuara sjelljeje. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Ftes\u00eb p\u00ebr blerje<\/strong><br\/>Kjo n\u00ebnkupton reklamimin ose ofertat ku nj\u00eb produkt s\u00eb bashku me \u00e7mimin paraqiten n\u00eb m\u00ebnyr\u00eb t\u00eb till\u00eb q\u00eb konsumator\u00ebt t\u00eb mund t\u00eb blejn\u00eb direkt.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Ndikim i papranuesh\u00ebm ndaj nj\u00eb konsumatori<\/strong><br\/>Kjo ndodh kur nj\u00eb nd\u00ebrmarrje ushtron presion ndaj konsumator\u00ebve ose shfryt\u00ebzon pozicionin e saj p\u00ebr t\u00eb kufizuar lirin\u00eb e tyre t\u00eb vendimmarrjes.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Vendim tregtar i nj\u00eb konsumatori<\/strong><br\/>Kjo p\u00ebrfshin \u00e7do vendim t\u00eb nj\u00eb konsumatori n\u00eb lidhje me nj\u00eb produkt. K\u00ebtu p\u00ebrfshihet, p\u00ebr shembull, blerja, pagesa, anulimi ose edhe vendimi p\u00ebr t\u00eb mos bler\u00eb asgj\u00eb. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Kujdesi profesional<\/strong><br\/>Kujdesi profesional p\u00ebrshkruan sjelljen q\u00eb mund t\u00eb pritet nga nj\u00eb nd\u00ebrmarrje e rregullt dhe e p\u00ebrgjegjshme. Nd\u00ebrmarrjet duhet t&#8217;u p\u00ebrmbahen rregullave t\u00eb ndershme dhe t\u00eb zakonshme t\u00eb qarkullimit tregtar. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Renditje<\/strong><br\/>Renditja n\u00ebnkupton rendin ose theksimin e produkteve n\u00eb faqet e internetit ose platforma. Produktet mund t\u00eb paraqiten m\u00eb t\u00eb dukshme ose m\u00eb t\u00ebrheq\u00ebse se t\u00eb tjerat. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Treg online<\/strong><br\/>Nj\u00eb treg online \u00ebsht\u00eb nj\u00eb platform\u00eb n\u00eb internet ku konsumator\u00ebt mund t\u00eb blejn\u00eb produkte ose sh\u00ebrbime. K\u00ebtu p\u00ebrfshihen, p\u00ebr shembull, platformat e shitjes ose aplikacionet. <\/p>\n\n<p class=\"wp-block-paragraph\">P\u00ebrmes p\u00ebrkufizimeve t\u00eb termave, Par. 4 krijon baz\u00ebn p\u00ebr interpretimin dhe zbatimin e dispozitave t\u00eb tjera t\u00eb \u00a7 1 UWG. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-abs-5-beweislastregel\">Abs. 5 \u2013 Rregulli i barr\u00ebs s\u00eb prov\u00ebs<\/h3>\n\n<p class=\"wp-block-paragraph\">Abs. 5 p\u00ebrmban nj\u00eb <strong>rregull t\u00eb ve\u00e7ant\u00eb t\u00eb barr\u00ebs s\u00eb prov\u00ebs<\/strong> p\u00ebr procedurat sipas \u00a7 1 UWG. N\u00eb thelb, n\u00eb procesin civil vlen q\u00eb \u00e7do pal\u00eb duhet t\u00eb provoj\u00eb faktet mbi t\u00eb cilat mb\u00ebshtet pretendimin e saj. Megjithat\u00eb, n\u00eb t\u00eb drejt\u00ebn e ndershm\u00ebris\u00eb shpesh ekzistojn\u00eb asimetri informacioni, sepse informacione t\u00eb caktuara ose deklarata reklamuese mund t\u00eb verifikohen vet\u00ebm nga nd\u00ebrmarrja e paditur.  <\/p>\n\n<p class=\"wp-block-paragraph\">Prandaj, kjo dispozit\u00eb detyron nd\u00ebrmarr\u00ebsit, n\u00eb kushte t\u00eb caktuara, t\u00eb provojn\u00eb <strong>sakt\u00ebsin\u00eb<\/strong> e pretendimeve t\u00eb tyre faktike n\u00eb lidhje me nj\u00eb praktik\u00eb tregtare. Kjo vlen ve\u00e7an\u00ebrisht kur padit\u00ebsi do ta kishte t\u00eb v\u00ebshtir\u00eb t\u00eb provonte vet\u00eb dhe nd\u00ebrmarr\u00ebsi ka informacionet p\u00ebrkat\u00ebse leht\u00ebsisht n\u00eb dispozicion. <\/p>\n\n<p class=\"wp-block-paragraph\">Abs. 5 sh\u00ebrben k\u00ebshtu p\u00ebr <strong>zbatimin efektiv t\u00eb pretendimeve t\u00eb s\u00eb drejt\u00ebs s\u00eb ndershm\u00ebris\u00eb<\/strong> dhe synon t\u00eb parandaloj\u00eb q\u00eb pretendimet e pasakta ose mashtruese t\u00eb mbeten pa pasoja p\u00ebr shkak t\u00eb munges\u00ebs s\u00eb mund\u00ebsive p\u00ebr prova.<\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201e\u00a7 1 Par. 5 UWG parandalon q\u00eb nd\u00ebrmarrjet t\u00eb p\u00ebrdorin deklarata reklamuese mashtruese ose t\u00eb pabazuara pa pasoja. Kush pretendon fakte n\u00eb konkurrenc\u00eb, duhet t\u00eb jet\u00eb n\u00eb gjendje t&#8217;i provoj\u00eb ato n\u00eb rast mosmarr\u00ebveshjeje.  \u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Konsultim fillestar falas\"><span class=\"mr-cta-link-normal\">Zgjidhni tani dat\u00ebn e d\u00ebshiruar:<\/span><span class=\"mr-cta-link-bold\">Konsultim fillestar falas<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-voraussetzungen-eines-wettbewerbsverstosses-nach-1-abs-1-uwg\">Kushtet p\u00ebr nj\u00eb shkelje t\u00eb konkurrenc\u00ebs sipas \u00a7 1 Par. 1 UWG <\/h2>\n\n<p class=\"wp-block-paragraph\">Klauzola e p\u00ebrgjithshme n\u00eb \u00a7 1 Par. 1 UWG p\u00ebrb\u00ebn thelbin e s\u00eb drejt\u00ebs austriake t\u00eb ndershm\u00ebris\u00eb. Kjo dispozit\u00eb rregullon kur sjellja tregtare konsiderohet e padrejt\u00eb dhe p\u00ebr k\u00ebt\u00eb arsye \u00ebsht\u00eb antikonkurruese. Q\u00ebllimi i k\u00ebsaj dispozite \u00ebsht\u00eb t\u00eb siguroj\u00eb nj\u00eb konkurrenc\u00eb t\u00eb ndershme midis nd\u00ebrmarrjeve dhe nj\u00ebkoh\u00ebsisht t\u00eb mbroj\u00eb konsumator\u00ebt nga praktikat tregtare t\u00eb padrejta. Ligji dallon midis <strong>d\u00ebmtimit t\u00eb konkurrenc\u00ebs midis nd\u00ebrmarrjeve<\/strong> (Pika 1) dhe <strong>ndikimit t\u00eb papranuesh\u00ebm ndaj konsumator\u00ebve<\/strong> (Pika 2).    <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-handeln-im-geschaftlichen-verkehr\">Veprimtaria n\u00eb qarkullimin tregtar<\/h3>\n\n<p class=\"wp-block-paragraph\">Elementi i veprimit \u201cn\u00eb qarkullimin tregtar\u201d p\u00ebrfshin \u00e7do <strong>pjes\u00ebmarrje t\u00eb pavarur<\/strong> <strong>n\u00eb treg,<\/strong> p\u00ebr sa koh\u00eb q\u00eb nuk b\u00ebhet fjal\u00eb p\u00ebr aktivitete thjesht private ose sovrane. Vendimtare \u00ebsht\u00eb n\u00ebse nj\u00eb sjellje merr pjes\u00eb n\u00eb jet\u00ebn ekonomike nga jasht\u00eb dhe ka objektivisht lidhje tregtare. <\/p>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb q\u00ebllim p\u00ebr t\u00eb realizuar fitim nuk \u00ebsht\u00eb i nevojsh\u00ebm p\u00ebr k\u00ebt\u00eb. Edhe aktivitetet pa orientim fitimi mund t\u00eb kryhen n\u00eb qarkullimin tregtar, n\u00ebse ato shfaqen n\u00eb treg. Kjo vlen, p\u00ebr shembull, p\u00ebr shoqatat ose organizatat jofitimprur\u00ebse si \u201cCliniclowns\u201d, n\u00ebse aktiviteti i tyre mund t\u00eb ket\u00eb <em>efekte ekonomike<\/em>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Termi orientohet sipas <strong>p\u00ebrkufizimit t\u00eb nd\u00ebrmarr\u00ebsit<\/strong> t\u00eb<a href=\"https:\/\/www.ris.bka.gv.at\/eli\/drgbl\/1897\/219\/P1\/NOR40069773\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/drgbl\/1897\/219\/P1\/NOR40069773\" target=\"_blank\" rel=\"noreferrer noopener\"> \u00a7 1 Par. 2 UGB <\/a><em>.<\/em> Prandaj, p\u00ebrfshihet \u00e7do aktivitet ekonomik i pavarur i planifikuar p\u00ebr nj\u00eb koh\u00eb t\u00eb gjat\u00eb, pavar\u00ebsisht n\u00ebse synon fitim.<\/p>\n\n<p class=\"wp-block-paragraph\">Edhe <strong>pushteti publik<\/strong> mund t\u00eb veproj\u00eb n\u00eb qarkullimin tregtar. Kjo vlen megjithat\u00eb vet\u00ebm n\u00eb fush\u00ebn e <strong>administrimit t\u00eb ekonomis\u00eb private<\/strong>. Aktivitetet n\u00eb kuad\u00ebr t\u00eb administrimit sovran nuk bien n\u00ebn UWG.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-begriff-der-geschaftspraktik\">Kuptimi i praktik\u00ebs tregtare<\/h3>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb praktik\u00eb tregtare ekziston kur nj\u00eb nd\u00ebrmarrje <strong>vepron n\u00eb veprimtarin\u00eb tregtare<\/strong>, pra nd\u00ebrmerr masa q\u00eb lidhen me <strong>reklamimin, marketingun, shitjen ose promovimin e produkteve apo sh\u00ebrbimeve<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">K\u00ebtu nuk p\u00ebrfshihen vet\u00ebm reklamat klasike. Edhe shum\u00eb veprime t\u00eb tjera mund t\u00eb p\u00ebrb\u00ebjn\u00eb nj\u00eb praktik\u00eb tregtare, nd\u00ebr t\u00eb tjera <strong>masa marketingu, strategji shitjeje ose deklarata publike p\u00ebr produkte<\/strong>. Vendimtare \u00ebsht\u00eb vet\u00ebm q\u00eb sjellja <strong>t\u00eb ket\u00eb lidhje me konkurrenc\u00ebn n\u00eb treg<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Shembuj tipik\u00eb t\u00eb praktikave tregtare jan\u00eb:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Reklamimi i produkteve ose sh\u00ebrbimeve<\/strong>, p.sh. n\u00eb faqe interneti, n\u00eb rrjete sociale ose n\u00eb media t\u00eb shtypura<\/li>\n\n\n\n<li><strong>Aksione \u00e7mimesh ose fushata zbritjesh<\/strong>, q\u00eb synojn\u00eb t\u2019i nxisin klient\u00ebt t\u00eb blejn\u00eb<\/li>\n\n\n\n<li><strong>Deklarata p\u00ebr produktet e konkurrenc\u00ebs<\/strong>, q\u00eb e b\u00ebjn\u00eb ofert\u00ebn tuaj t\u00eb duket m\u00eb t\u00ebrheq\u00ebse<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Edhe masat n\u00eb dukje t\u00eb vogla mund t\u00eb jen\u00eb ligj\u00ebrisht t\u00eb r\u00ebnd\u00ebsishme. Tashm\u00eb nj\u00eb slogan i vet\u00ebm reklamues, nj\u00eb \u00e7mim i paqart\u00eb ose nj\u00eb p\u00ebrshkrim i paqart\u00eb i produktit mund t\u00eb konsiderohet praktik\u00eb tregtare.  <\/p>\n\n<p class=\"wp-block-paragraph\">Q\u00eb nj\u00eb praktik\u00eb tregtare t\u00eb cil\u00ebsohet si e padrejt\u00eb, sjellja e nj\u00eb nd\u00ebrmarrjeje n\u00eb konkurrenc\u00eb duhet t\u00eb <strong>shkel\u00eb rregullat e sjelljes s\u00eb ndershme n\u00eb treg <\/strong>dhe, si pasoj\u00eb, t\u00eb <strong>d\u00ebmtoj\u00eb konkurrent\u00ebt ose konsumator\u00ebt<\/strong>. P\u00ebr ta vler\u00ebsuar k\u00ebt\u00eb, ligjv\u00ebn\u00ebsi ka vendosur standardin e kujdesit profesional. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-begriff-der-unlauterkeit\">Koncepti i padrejt\u00ebsis\u00eb<\/h3>\n\n<p class=\"wp-block-paragraph\">Vepron n\u00eb m\u00ebnyr\u00eb t\u00eb padrejt\u00eb kushdo q\u00eb n\u00eb konkurrenc\u00eb kryen sjellje q\u00eb bien ndesh me parimet e nj\u00eb konkurrence t\u00eb ndershme t\u00eb performanc\u00ebs.<\/p>\n\n<p class=\"wp-block-paragraph\">E drejta e ndershm\u00ebris\u00eb supozon se nd\u00ebrmarrjet duhet t\u00eb afirmohen n\u00eb konkurrenc\u00eb p\u00ebrmes <strong>\u00e7mimit, cil\u00ebsis\u00eb dhe performanc\u00ebs<\/strong>. Nj\u00eb sjellje b\u00ebhet <strong>antikonkurruese<\/strong> kur nj\u00eb nd\u00ebrmarrje p\u00ebrfiton avantazhe ndaj konkurrent\u00ebve ose konsumator\u00ebve p\u00ebrmes metodave jo-objektive, mashtruese ose ndryshe t\u00eb padrejta.<\/p>\n\n<p class=\"wp-block-paragraph\">Padrejt\u00ebsia vler\u00ebsohet n\u00ebse sjellja \u00ebsht\u00eb n\u00eb p\u00ebrputhje me k\u00ebrkesat e kujdesit profesional dhe praktikave t\u00eb ndershme t\u00eb tregut. Vendimtare k\u00ebtu nuk \u00ebsht\u00eb vet\u00ebm mbrojtja e konkurrent\u00ebve, por edhe mbrojtja e konsumator\u00ebve si dhe funksionimi i konkurrenc\u00ebs n\u00eb t\u00ebr\u00ebsi. <\/p>\n\n<h4 class=\"wp-block-heading\" id=\"h-massstab-der-beruflichen-sorgfalt\">Standardi i kujdesit profesional<\/h4>\n\n<p class=\"wp-block-paragraph\">N\u00ebse nj\u00eb praktik\u00eb tregtare \u00ebsht\u00eb e padrejt\u00eb dhe, rrjedhimisht, e palejueshme, ligji e vler\u00ebson n\u00eb baz\u00eb t\u00eb <strong>kujdesit profesional<\/strong>. Me k\u00ebt\u00eb n\u00ebnkuptohet <strong>standardi i njohurive profesionale, v\u00ebmendjes dhe korrekt\u00ebsis\u00eb<\/strong> q\u00eb mund t\u00eb pritet nga nj\u00eb nd\u00ebrmarrje n\u00eb konkurrenc\u00eb. <\/p>\n\n<p class=\"wp-block-paragraph\">Vendimtar k\u00ebtu \u00ebsht\u00eb nj\u00eb <strong>standard objektiv<\/strong>. Nuk \u00ebsht\u00eb vendimtare sa me kujdes vepron realisht nj\u00eb nd\u00ebrmarrje e vetme. Nd\u00ebrmarrjet duhet t\u00eb sillen ashtu si\u00e7 <strong>veprojn\u00eb zakonisht pjes\u00ebmarr\u00ebsit serioz\u00eb t\u00eb tregut n\u00eb t\u00eb nj\u00ebjt\u00ebn industri<\/strong>. K\u00ebtu p\u00ebrfshihet ve\u00e7an\u00ebrisht q\u00eb informacionet t\u00eb paraqiten sakt\u00eb dhe klient\u00ebt <strong>t\u00eb mos marrin p\u00ebrshtypje mashtruese ose manipuluese<\/strong>.   <\/p>\n\n<p class=\"wp-block-paragraph\">Standardi i kujdesit profesional k\u00ebrkon:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>informacione t\u00eb qarta dhe t\u00eb v\u00ebrteta p\u00ebr produktet ose sh\u00ebrbimet<\/strong><\/li>\n\n\n\n<li><strong>p\u00ebrcaktim transparent t\u00eb \u00e7mimeve dhe oferta t\u00eb kuptueshme<\/strong><\/li>\n\n\n\n<li><strong>komunikim t\u00eb ndersh\u00ebm ndaj konsumator\u00ebve dhe konkurrent\u00ebve<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Kujdesi profesional \u00ebsht\u00eb mbi t\u00eb gjitha elementi qendror i vepr\u00ebs penale n\u00eb \u00a7 1 Par. 1 Pika 2 UWG, pra n\u00eb rastin e praktikave tregtare t\u00eb padrejta ndaj konsumator\u00ebve. Aty ligji k\u00ebrkon shprehimisht q\u00eb praktika tregtare t\u00eb bjer\u00eb ndesh me k\u00ebrkesat e kujdesit profesional.  <\/p>\n\n<p class=\"wp-block-paragraph\">Gjykatat shqyrtojn\u00eb n\u00eb <strong>rastin konkret<\/strong> n\u00ebse nj\u00eb nd\u00ebrmarrje ka respektuar <strong>k\u00ebrkesat e kujdesit<\/strong> t\u00eb zakonshme n\u00eb jet\u00ebn tregtare. N\u00ebse nj\u00eb praktik\u00eb tregtare shkel k\u00ebrkesat e kujdesit profesional dhe \u00ebsht\u00eb e aft\u00eb t\u00eb ndikoj\u00eb thelb\u00ebsisht n\u00eb sjelljen ekonomike t\u00eb konsumator\u00ebve, at\u00ebher\u00eb ekziston nj\u00eb praktik\u00eb tjet\u00ebr tregtare e padrejt\u00eb n\u00eb kuptimin e \u00a7 1 Par. 1 Pika 2 UWG.  <\/p>\n\n<blockquote class=\"wp-block-quote\">    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eKush i p\u00ebrmbahet rregullave t\u00eb kujdesit profesional, konkurron p\u00ebrmes <strong>performanc\u00ebs dhe cil\u00ebsis\u00eb<\/strong> dhe jo p\u00ebrmes metodave t\u00eb padrejta.\u201c<\/span>\n    <\/div>\n<\/blockquote>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-1-beeintrachtigung-des-wettbewerbs\">Pika 1: D\u00ebmtimi i konkurrenc\u00ebs<\/h3>\n\n<p class=\"wp-block-paragraph\">\u00a7 1 Par. 1 Pika 1 UWG mbron konkurrenc\u00ebn e ndershme midis nd\u00ebrmarrjeve. Nj\u00eb sjellje \u00ebsht\u00eb <strong>antikonkurruese<\/strong> n\u00ebse ajo \u00ebsht\u00eb e aft\u00eb t\u00eb <strong>ndikoj\u00eb<\/strong> <strong>jo vet\u00ebm n\u00eb m\u00ebnyr\u00eb t\u00eb par\u00ebnd\u00ebsishme<\/strong> <strong>n\u00eb konkurrenc\u00eb<\/strong> n\u00eb d\u00ebm t\u00eb nd\u00ebrmarrjeve t\u00eb tjera. Prandaj, e drejta e ndershm\u00ebris\u00eb nuk nd\u00ebrhyn n\u00eb \u00e7do parregullsi t\u00eb vog\u00ebl, por vet\u00ebm n\u00eb sjellje q\u00eb mund t\u00eb ken\u00eb ndikime t\u00eb ndjeshme n\u00eb kushtet e konkurrenc\u00ebs.  <\/p>\n\n<p class=\"wp-block-paragraph\">Vendimtare k\u00ebtu nuk \u00ebsht\u00eb n\u00ebse tashm\u00eb ka ndodhur nj\u00eb d\u00ebm. Mjafton q\u00eb <strong>sjellja t\u00eb jet\u00eb objektivisht e aft\u00eb<\/strong> t\u00eb ndikoj\u00eb n\u00eb konkurrenc\u00eb. Tashm\u00eb mund\u00ebsia q\u00eb flukset e klient\u00ebve t\u00eb zhvendosen ose konkurrent\u00ebt t\u00eb d\u00ebmtohen ekonomikisht mund t\u00eb jet\u00eb e mjaftueshme.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-z-2-beeinflussung-des-wirtschaftlichen-verhaltens-des-durchschnittsverbrauchers\">Pika 2: Ndikimi n\u00eb sjelljen ekonomike t\u00eb konsumatorit mesatar<\/h3>\n\n<p class=\"wp-block-paragraph\">N\u00eb <strong>\u00a7 1 UWG<\/strong>, edhe <strong>mbrojtja e konsumator\u00ebve<\/strong> luan nj\u00eb rol t\u00eb r\u00ebnd\u00ebsish\u00ebm. Ligji pyet, mbi t\u00eb gjitha: <strong>A mund ta ndikoj\u00eb ndjesh\u00ebm nj\u00eb praktik\u00eb tregtare vendimin e nj\u00eb konsumatori?<\/strong> N\u00ebse nj\u00eb mas\u00eb reklamimi ose metod\u00eb shitjeje b\u00ebn q\u00eb nj\u00eb klient <strong>t\u00eb marr\u00eb nj\u00eb vendim q\u00eb pa k\u00ebt\u00eb mas\u00eb nuk do ta kishte marr\u00eb<\/strong>, mund t\u00eb ekzistoj\u00eb nj\u00eb praktik\u00eb e padrejt\u00eb tregtare. <\/p>\n\n<p class=\"wp-block-paragraph\">Nuk ka r\u00ebnd\u00ebsi n\u00ebse <strong>preken shum\u00eb njer\u00ebz<\/strong>. Merret si baz\u00eb konsumatori mesatar, i informuar n\u00eb m\u00ebnyr\u00eb t\u00eb arsyeshme, i kuptuesh\u00ebm dhe i v\u00ebmendsh\u00ebm. Nj\u00eb mas\u00eb mund t\u00eb jet\u00eb problematike juridikisht n\u00ebse \u00ebsht\u00eb e p\u00ebrshtatshme p\u00ebr t\u00eb <strong>ndikuar duksh\u00ebm vendimin e konsumator\u00ebve t\u00eb ve\u00e7ant\u00eb<\/strong>. Pra, vendimtare \u00ebsht\u00eb n\u00ebse nj\u00eb nd\u00ebrmarrje, me sjelljen e saj, <strong>shtremb\u00ebron vendimmarrjen e lir\u00eb t\u00eb nj\u00eb klienti<\/strong>.   <\/p>\n\n<p class=\"wp-block-paragraph\">Situata tipike n\u00eb t\u00eb cilat mund t\u00eb ndikohet sjellja ekonomike e konsumator\u00ebve jan\u00eb, p\u00ebr shembull:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>deklarata t\u00eb pasakta ose t\u00eb paqarta p\u00ebr \u00e7mimin ose cil\u00ebsin\u00eb e nj\u00eb produkti<\/strong><\/li>\n\n\n\n<li><strong>presion i fort\u00eb gjat\u00eb bised\u00ebs s\u00eb shitjes<\/strong><\/li>\n\n\n\n<li><strong>informacione t\u00eb r\u00ebnd\u00ebsishme nuk b\u00ebhen t\u00eb ditura para blerjes<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">E drejta e konkurrenc\u00ebs synon t\u00eb siguroj\u00eb q\u00eb konsumator\u00ebt <strong>t\u2019i marrin vendimet e tyre lirsh\u00ebm dhe t\u00eb informuar<\/strong>. Nd\u00ebrmarrjet duhet t\u2019i bindin klient\u00ebt <strong>me performanc\u00eb, cil\u00ebsi dhe informacione transparente<\/strong>, jo me mashtrim ose presion t\u00eb pap\u00ebrshtatsh\u00ebm. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-fallgruppen-sonstiger-unlauteren-geschaftspraktiken\">Kategori rastesh t\u00eb praktikave t\u00eb tjera t\u00eb padrejta tregtare<\/h2>\n\n<p class=\"wp-block-paragraph\">P\u00ebr t\u00eb b\u00ebr\u00eb m\u00eb t\u00eb kuptueshme vendimet gjyq\u00ebsore t\u00eb shumta q\u00eb bien n\u00ebn klauzol\u00ebn e p\u00ebrgjithshme t\u00eb \u00a7 1 Par. 1 UWG, n\u00eb praktik\u00ebn gjyq\u00ebsore \u00ebsht\u00eb zhvilluar nj\u00eb ndarje n\u00eb <strong>grupe tipike rastesh<\/strong>. K\u00ebto grupe rastesh ndihmojn\u00eb n\u00eb identifikimin dhe klasifikimin e shkeljeve t\u00eb konkurrenc\u00ebs.  <\/p>\n\n<p class=\"wp-block-paragraph\">Dallohen kat\u00ebr fusha qendrore:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u00ebrheqja e klient\u00ebve<\/strong><\/li>\n\n\n\n<li><strong>Pengimi i konkurrent\u00ebve<\/strong><\/li>\n\n\n\n<li><strong>Shfryt\u00ebzimi i arritjeve t\u00eb t\u00eb tjer\u00ebve<\/strong><\/li>\n\n\n\n<li><strong>Shkelja e ligjit n\u00eb konkurrenc\u00eb<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">K\u00ebtu, \u00a7 1 Par. 1 Pika 1 UWG prek kryesisht sjelljet q\u00eb d\u00ebmtojn\u00eb konkurrenc\u00ebn midis nd\u00ebrmarrjeve ose d\u00ebmtojn\u00eb konkurrent\u00ebt. K\u00ebtu p\u00ebrfshihen grupet e rasteve t\u00eb <strong>penges\u00ebs, shfryt\u00ebzimit t\u00eb sh\u00ebrbimeve t\u00eb huaja dhe shkeljes s\u00eb ligjit<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">\u00a7 1 Par. 1 Pika 2 UWG, nga ana tjet\u00ebr, mbron konsumator\u00ebt nga praktikat tregtare t\u00eb padrejta. N\u00eb qend\u00ebr jan\u00eb praktikat tregtare q\u00eb jan\u00eb t\u00eb afta t\u00eb ndikojn\u00eb thelb\u00ebsisht n\u00eb sjelljen ekonomike t\u00eb konsumator\u00ebve. K\u00ebtu p\u00ebrfshihet grupi i rasteve t\u00eb <strong>t\u00ebrheqjes s\u00eb padrejt\u00eb t\u00eb klient\u00ebve<\/strong>.   <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-kundenfang\">T\u00ebrheqja e klient\u00ebve<\/h3>\n\n<p class=\"wp-block-paragraph\">Me <strong>t\u00ebrheqje klient\u00ebsh<\/strong> kuptohen praktikat tregtare q\u00eb synojn\u00eb t\u00eb <strong>shtyjn\u00eb konsumator\u00ebt<\/strong> n\u00eb m\u00ebnyr\u00eb jo-objektive ose t\u00eb pap\u00ebrshtatshme <strong>drejt lidhjes s\u00eb nj\u00eb kontrate<\/strong>. Reklamimi dhe adresimi i synuar i klient\u00ebve jan\u00eb n\u00eb thelb t\u00eb lejuara dhe pjes\u00eb thelb\u00ebsore e konkurrenc\u00ebs. Megjithat\u00eb, t\u00ebrheqja e klient\u00ebve b\u00ebhet <strong>antikonkurruese<\/strong> kur d\u00ebmtohet liria e vendimmarrjes s\u00eb konsumator\u00ebve ose ushtrohet presion jo-objektiv. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Raste tipike<\/strong> jan\u00eb masat reklamuese mashtruese, detyrimi psikologjik p\u00ebr blerje, metodat agresive t\u00eb shitjes ose reklamimi bezdis\u00ebs. Edhe ftesat e hartuara n\u00eb m\u00ebnyr\u00eb mashtruese p\u00ebr evente shitjesh ose reklamimi i fshehur mund t\u00eb bien n\u00ebn k\u00ebt\u00eb grup rastesh. <\/p>\n\n<p class=\"wp-block-paragraph\">Konkurrenca duhet t\u00eb vendoset p\u00ebrmes <strong>\u00e7mimit, cil\u00ebsis\u00eb dhe performanc\u00ebs<\/strong>. N\u00ebse <strong>konsumatori nuk mund t\u00eb marr\u00eb m\u00eb vendimin e tij lirsh\u00ebm dhe objektivisht<\/strong>, por drejtohet nga presioni, mashtrimi ose ndikime t\u00eb tjera jo-objektive, at\u00ebher\u00eb ekziston nj\u00eb <strong>t\u00ebrheqje e padrejt\u00eb klient\u00ebsh<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Ky grup rastesh mbron k\u00ebshtu si <strong>lirin\u00eb e vendimmarrjes<\/strong> s\u00eb konsumator\u00ebve ashtu edhe <strong>konkurrenc\u00ebn e ndershme t\u00eb performanc\u00ebs<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-behinderung-von-mitbewerbern\">Pengimi i konkurrent\u00ebve<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Kategoria e pengimit<\/strong> p\u00ebrfshin sjellje me t\u00eb cilat konkurrent\u00ebt cenohen n\u00eb m\u00ebnyr\u00eb t\u00eb synuar n\u00eb zhvillimin e tyre ekonomik. Sjellja \u00ebsht\u00eb e palejueshme kur nuk \u00ebsht\u00eb m\u00eb n\u00eb plan t\u00eb par\u00eb performanca e vet, por d\u00ebmtimi i synuar ose eliminimi i nj\u00eb konkurrenti. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Raste tipike<\/strong> t\u00eb pengimit jan\u00eb masat e bojkotit, ulja e pajustifikuar e konkurrent\u00ebve, n\u00ebn\u00e7mimet agresive ose i ashtuquajturi \u201cdomain-grabbing\u201d. Edhe kapja e synuar e klient\u00ebve menj\u00ebher\u00eb para dyqanit t\u00eb nj\u00eb konkurrenti mund t\u00eb jet\u00eb n\u00eb kund\u00ebrshtim me konkurrenc\u00ebn. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Pengimi \u00ebsht\u00eb n\u00eb kund\u00ebrshtim me konkurrenc\u00ebn<\/strong>, sepse konkurrenca nuk zhvillohet m\u00eb p\u00ebrmes performanc\u00ebs s\u00eb vet, por p\u00ebrmes cenimit t\u00eb synuar t\u00eb nj\u00eb konkurrenti. Konkurrenca e performanc\u00ebs duhet t\u00eb vendos\u00eb se cila nd\u00ebrmarrje afirmohet n\u00eb treg. Kush bllokon, n\u00ebnvler\u00ebson ose synon t\u00eb zhvendos\u00eb ekonomikisht konkurrent\u00ebt, nd\u00ebrhyn n\u00eb funksionimin e konkurrenc\u00ebs. Vendimi i tregut duhet t\u00eb bazohet n\u00eb cil\u00ebsi, \u00e7mim dhe performanc\u00eb, e jo n\u00eb masa p\u00ebr eliminimin e nd\u00ebrmarrjeve t\u00eb tjera.   <\/p>\n\n<p class=\"wp-block-paragraph\">Prandaj, nuk mbrohen nd\u00ebrmarrjet individuale nga konkurrenca, por funksionimi i nj\u00eb konkurrence t\u00eb ndershme n\u00eb t\u00ebr\u00ebsi.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-ausbeutung-fremder-leistungen\">Shfryt\u00ebzimi i arritjeve t\u00eb t\u00eb tjer\u00ebve<\/h3>\n\n<p class=\"wp-block-paragraph\">Kategoria <strong>shfryt\u00ebzimi i performanc\u00ebs s\u00eb huaj<\/strong> lidhet me raste kur nj\u00eb nd\u00ebrmarrje <strong>p\u00ebrdor pun\u00ebn ose reputacionin e nj\u00eb nd\u00ebrmarrjeje tjet\u00ebr p\u00ebr q\u00ebllimet e veta konkurruese<\/strong>, pa ofruar vet\u00eb nj\u00eb performanc\u00eb t\u00eb krahasueshme.<\/p>\n\n<p class=\"wp-block-paragraph\">N\u00eb parim, n\u00eb konkurrenc\u00eb lejohet t\u00eb orientohesh nga <strong>produkte ose ide t\u00eb suksesshme<\/strong>. Megjithat\u00eb, kjo sjellje b\u00ebhet <strong>n\u00eb kund\u00ebrshtim me konkurrenc\u00ebn<\/strong> kur shtohen rrethana t\u00eb ve\u00e7anta, p.sh. nj\u00eb mashtrim i shmangsh\u00ebm p\u00ebr origjin\u00ebn ose shfryt\u00ebzimi i synuar i njohjes s\u00eb tjetrit.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Raste tipike<\/strong> t\u00eb shfryt\u00ebzimit jan\u00eb imitimi i produkteve t\u00eb huaja, marrja e koncepteve t\u00eb huaja t\u00eb reklamimit ose shfryt\u00ebzimi i reputacionit t\u00eb markave dhe nd\u00ebrmarrjeve t\u00eb njohura. Vepron n\u00eb m\u00ebnyr\u00eb t\u00eb padrejt\u00eb ve\u00e7an\u00ebrisht ai q\u00eb shfryt\u00ebzon suksesin ekonomik t\u00eb nj\u00eb konkurrenti <strong>pa nj\u00eb performanc\u00eb t\u00eb vet\u00ebn t\u00eb konsiderueshme<\/strong> ose krijon me q\u00ebllim p\u00ebrshtypjen se ekziston nj\u00eb lidhje ekonomike nd\u00ebrmjet nd\u00ebrmarrjeve. <\/p>\n\n<p class=\"wp-block-paragraph\">Edhe <strong>marrja e drejtp\u00ebrdrejt\u00eb e performanc\u00ebs s\u00eb huaj<\/strong> mund t\u00eb bjer\u00eb n\u00ebn \u00a7 1 UWG. N\u00eb k\u00ebt\u00eb rast, nj\u00eb rezultat pune merret pothuajse i pandryshuar p\u00ebr t\u00eb kursyer pun\u00ebn zhvillimore ose kostot. Kjo kategori sh\u00ebrben k\u00ebshtu p\u00ebr mbrojtjen e konkurrenc\u00ebs s\u00eb performanc\u00ebs dhe synon t\u00eb parandaloj\u00eb q\u00eb nd\u00ebrmarrjet t\u00eb p\u00ebrfitojn\u00eb n\u00eb m\u00ebnyr\u00eb t\u00eb padrejt\u00eb nga performanca e t\u00eb tjer\u00ebve.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-rechtsbruch-im-wettbewerb\">Shkelja e ligjit n\u00eb konkurrenc\u00eb<\/h3>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb <strong>shkelje ligjore n\u00eb konkurrenc\u00eb<\/strong> ekziston kur nj\u00eb nd\u00ebrmarrje <strong>shkel dispozita ligjore<\/strong> p\u00ebr t\u00eb siguruar k\u00ebshtu nj\u00eb avantazh n\u00eb treg. Vendimtare \u00ebsht\u00eb q\u00eb shkelja e ligjit t\u00eb jet\u00eb e p\u00ebrshtatshme p\u00ebr <strong>ta ndikuar ndjesh\u00ebm konkurrenc\u00ebn<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">P\u00ebr <strong>shkelje ligjore<\/strong> flitet kur nj\u00eb nd\u00ebrmarrje <strong>shkel dispozita ligjore<\/strong> dhe k\u00ebshtu siguron nj\u00eb <strong>avantazh konkurrues<\/strong> ndaj konkurrent\u00ebve q\u00eb respektojn\u00eb ligjin. Jo \u00e7do shkelje ligjore \u00e7on automatikisht n\u00eb shkelje t\u00eb konkurrenc\u00ebs. Vendimtare \u00ebsht\u00eb n\u00ebse norma e shkelur \u00ebsht\u00eb e p\u00ebrshtatshme p\u00ebr ta ndikuar <strong>ndjesh\u00ebm<\/strong> sjelljen n\u00eb treg ose situat\u00ebn e konkurrenc\u00ebs.  <\/p>\n\n<p class=\"wp-block-paragraph\">Ve\u00e7an\u00ebrisht relevante jan\u00eb shkeljet e dispozitave <strong>t\u00eb s\u00eb drejt\u00ebs tregtare, t\u00eb s\u00eb drejt\u00ebs s\u00eb pun\u00ebs, t\u00eb mbrojtjes s\u00eb konsumatorit<\/strong> ose <strong>t\u00eb rregullave profesionale<\/strong>. Kush kursen kosto ose siguron mund\u00ebsi m\u00eb t\u00eb mira n\u00eb treg duke mos i respektuar k\u00ebto rregulla, mund t\u00eb veproj\u00eb n\u00eb m\u00ebnyr\u00eb t\u00eb padrejt\u00eb. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Nuk ka shkelje t\u00eb konkurrenc\u00ebs<\/strong> n\u00ebse sjellja mund t\u00eb mb\u00ebshtetet n\u00eb nj\u00eb <strong>pik\u00ebpamje t\u00eb arsyeshme ligjore<\/strong>. Nd\u00ebrmarrjet pra nuk duhet domosdoshm\u00ebrisht t&#8217;i p\u00ebrmbahen interpretimit m\u00eb t\u00eb rrept\u00eb t\u00eb mundsh\u00ebm t\u00eb ligjit. Vet\u00ebm nj\u00eb <strong>shkelje ligjore qart\u00ebsisht e paarsyeshme<\/strong> plot\u00ebson grupin e rasteve t\u00eb shkeljes s\u00eb ligjit.  <\/p>\n\n<p class=\"wp-block-paragraph\">Edhe <strong>shkeljet kontraktore<\/strong> mund t\u00eb jen\u00eb, n\u00eb kushte t\u00eb caktuara, n\u00eb kund\u00ebrshtim me konkurrenc\u00ebn, p.sh. kur nxitet me q\u00ebllim shkelja e kontrat\u00ebs ose shp\u00ebrfillen detyrimet kontraktore t\u00eb konkurrenc\u00ebs.<\/p>\n\n<p class=\"wp-block-paragraph\">Kush <strong>nuk i p\u00ebrmbahet rregullave ligjore<\/strong>, mund t\u00eb veproj\u00eb m\u00eb lir\u00eb, m\u00eb shpejt ose m\u00eb efikas ekonomikisht se nd\u00ebrmarrjet q\u00eb respektojn\u00eb rregullat ligjore. E drejta e ndershm\u00ebris\u00eb synon t\u00eb parandaloj\u00eb q\u00eb nd\u00ebrmarrjet t\u00eb nxjerrin avantazhe ekonomike pik\u00ebrisht nga shkelja e normave ligjore. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eKush nuk i p\u00ebrmbahet rregullave, shpesh siguron avantazhe t\u00eb padrejta konkurruese.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Konsultim fillestar falas\"><span class=\"mr-cta-link-normal\">Zgjidhni tani dat\u00ebn e d\u00ebshiruar:<\/span><span class=\"mr-cta-link-bold\">Konsultim fillestar falas<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-formen-unlauterer-geschaftspraktiken\">Format e praktikave t\u00eb padrejta tregtare<\/h2>\n\n<p class=\"wp-block-paragraph\">E drejta e konkurrenc\u00ebs dallon forma t\u00eb ndryshme t\u00eb praktikave tregtare t\u00eb padrejta q\u00eb mund t\u00eb shfaqen n\u00eb qarkullimin tregtar. T\u00eb gjitha kan\u00eb t\u00eb p\u00ebrbashk\u00ebt se <strong>shtremb\u00ebrojn\u00eb konkurrenc\u00ebn ose shtyjn\u00eb konsumator\u00ebt drejt nj\u00eb vendimi q\u00eb nuk do t\u00eb ishte marr\u00eb pa mas\u00ebn e padrejt\u00eb<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Praktikat tregtare t\u00eb padrejta shfaqen n\u00eb fusha ku nd\u00ebrmarrjet <strong>duan t\u00eb ndikojn\u00eb ve\u00e7an\u00ebrisht fort te pjes\u00ebmarr\u00ebsit e tregut<\/strong>, si p.sh. n\u00eb reklamim, strategji shitjeje ose p\u00ebrcaktim \u00e7mimesh. Gjithmon\u00eb vendimtare \u00ebsht\u00eb n\u00ebse sjellja <strong>i tejkalon kufijt\u00eb e konkurrenc\u00ebs s\u00eb ndershme<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">N\u00eb praktikat tregtare t\u00eb padrejta t\u00eb listuara ligj\u00ebrisht p\u00ebrfshihen:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>praktika agresive tregtare<\/strong>, ku ushtrohet presion ose ndikim i pap\u00ebrshtatsh\u00ebm<\/li>\n\n\n\n<li><strong>praktika mashtruese tregtare<\/strong>, ku p\u00ebrdoren informacione t\u00eb rreme ose t\u00eb paqarta<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">K\u00ebto kategori ndihmojn\u00eb n\u00eb klasifikimin ligjor t\u00eb shkeljeve tipike t\u00eb konkurrenc\u00ebs. N\u00eb praktik\u00eb, gjykatat shqyrtojn\u00eb gjithmon\u00eb <strong>rastin konkret dhe efektin real mbi konsumator\u00ebt dhe pjes\u00ebmarr\u00ebsit e tregut<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-aggressive-geschaftspraktiken\">Praktika agresive tregtare <\/h3>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb nga k\u00ebto forma jan\u00eb <strong>praktikat agresive tregtare<\/strong>. N\u00eb raste t\u00eb tilla, nj\u00eb nd\u00ebrmarrje p\u00ebrpiqet t&#8217;i shtyj\u00eb konsumator\u00ebt drejt nj\u00eb vendimi p\u00ebrmes presionit, bezdisjes ose ndikimit t\u00eb pap\u00ebrshtatsh\u00ebm. <\/p>\n\n<p class=\"wp-block-paragraph\">Ndryshe nga mashtrimi, k\u00ebtu nuk \u00ebsht\u00eb n\u00eb qend\u00ebr informacioni i rrem\u00eb, por <strong>m\u00ebnyra e ndikimit ndaj konkurrent\u00ebve<\/strong>. Praktikat agresive kufizojn\u00eb lirin\u00eb e vendimmarrjes ose t\u00eb sjelljes dhe mund t\u00eb \u00e7ojn\u00eb n\u00eb at\u00eb q\u00eb konsumator\u00ebt <strong>t\u00eb marrin nj\u00eb vendim q\u00eb nuk do ta kishin marr\u00eb n\u00eb rrethana normale<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Praktikat agresive tregtare ekzistojn\u00eb n\u00eb rastet e:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>presionit t\u00eb madh t\u00eb shitjes ose bezdisjes s\u00eb p\u00ebrs\u00ebritur t\u00eb klient\u00ebve<\/li>\n\n\n\n<li>shfryt\u00ebzimit t\u00eb frik\u00ebs, pasiguris\u00eb ose var\u00ebsis\u00eb s\u00eb ve\u00e7ant\u00eb<\/li>\n\n\n\n<li>presionit t\u00eb pap\u00ebrshtatsh\u00ebm n\u00eb biseda shitjeje ose gjat\u00eb lidhjes s\u00eb kontratave<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">K\u00ebto metoda nuk d\u00ebmtojn\u00eb vet\u00ebm konsumator\u00ebt, por edhe konkurrenc\u00ebn. Nd\u00ebrmarrjet q\u00eb p\u00ebrdorin teknika agresive shitjeje sigurojn\u00eb <strong>nj\u00eb avantazh ndaj konkurrent\u00ebve q\u00eb mb\u00ebshteten n\u00eb strategji t\u00eb ndershme shitjeje<\/strong>. Pik\u00ebrisht p\u00ebr k\u00ebt\u00eb arsye nd\u00ebrhyn e drejta e konkurrenc\u00ebs dhe mbron <strong>vendimin e lir\u00eb dhe t\u00eb informuar t\u00eb pjes\u00ebmarr\u00ebsve t\u00eb tregut<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">E rregulluar m\u00eb sakt\u00eb n\u00eb <strong><a href=\"https:\/\/www.ris.bka.gv.at\/NormDokument.wxe?Abfrage=Bundesnormen&amp;Gesetzesnummer=10002665&amp;FassungVom=2026-03-11&amp;Artikel=&amp;Paragraf=1a&amp;Anlage=&amp;Uebergangsrecht=\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/NormDokument.wxe?Abfrage=Bundesnormen&amp;Gesetzesnummer=10002665&amp;FassungVom=2026-03-11&amp;Artikel=&amp;Paragraf=1a&amp;Anlage=&amp;Uebergangsrecht=\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 1a<\/a><a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P1a\/NOR40187729\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/NormDokument.wxe?Abfrage=Bundesnormen&amp;Gesetzesnummer=10002665&amp;FassungVom=2026-03-11&amp;Artikel=&amp;Paragraf=1a&amp;Anlage=&amp;Uebergangsrecht=\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a><a href=\"https:\/\/www.ris.bka.gv.at\/NormDokument.wxe?Abfrage=Bundesnormen&amp;Gesetzesnummer=10002665&amp;FassungVom=2026-03-11&amp;Artikel=&amp;Paragraf=1a&amp;Anlage=&amp;Uebergangsrecht=\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/NormDokument.wxe?Abfrage=Bundesnormen&amp;Gesetzesnummer=10002665&amp;FassungVom=2026-03-11&amp;Artikel=&amp;Paragraf=1a&amp;Anlage=&amp;Uebergangsrecht=\" target=\"_blank\" rel=\"noreferrer noopener\">UWG<\/a><\/strong>.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-irrefuhrende-geschaftspraktiken\">Praktika Tregtare Mashtruese<\/h3>\n\n<p class=\"wp-block-paragraph\">P\u00ebrve\u00e7 praktikave agresive tregtare, edhe <strong>praktikat mashtruese tregtare<\/strong> mund t\u00eb p\u00ebrb\u00ebjn\u00eb shkelje t\u00eb konkurrenc\u00ebs. N\u00eb k\u00ebt\u00eb rast, nj\u00eb nd\u00ebrmarrje p\u00ebrcjell <strong>informacione t\u00eb rreme ose t\u00eb paqarta<\/strong>, t\u00eb cilat synojn\u00eb ta shtyjn\u00eb konsumatorin drejt nj\u00eb vendimi t\u00eb caktuar blerjeje. <\/p>\n\n<p class=\"wp-block-paragraph\">Mashtrimi mund t\u00eb lind\u00eb n\u00eb m\u00ebnyra t\u00eb ndryshme. Shpesh kjo ndodh p\u00ebrmes <strong>deklaratave t\u00eb pasakta p\u00ebr ve\u00e7orit\u00eb e produktit, \u00e7mimet ose p\u00ebrpar\u00ebsi t\u00eb ve\u00e7anta<\/strong>. N\u00eb raste t\u00eb tjera, mashtrimi lind sepse <strong>informacione t\u00eb r\u00ebnd\u00ebsishme fshihen ose paraqiten n\u00eb m\u00ebnyr\u00eb t\u00eb paqart\u00eb<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Shembuj tipik\u00eb t\u00eb praktikave mashtruese tregtare jan\u00eb, p\u00ebr shembull:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>deklarata t\u00eb pasakta p\u00ebr cil\u00ebsin\u00eb, origjin\u00ebn ose ve\u00e7orit\u00eb e nj\u00eb produkti<\/li>\n\n\n\n<li>reklamimi me p\u00ebrpar\u00ebsi t\u00eb supozuara \u00e7mimi, q\u00eb n\u00eb fakt nuk ekzistojn\u00eb<\/li>\n\n\n\n<li>deklarata t\u00eb pasakta p\u00ebr sh\u00ebrbime t\u00eb ve\u00e7anta ose pozicione n\u00eb treg<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">K\u00ebto praktika jan\u00eb ve\u00e7an\u00ebrisht problematike, sepse <strong>shfryt\u00ebzojn\u00eb besimin e konsumator\u00ebve<\/strong>. Klient\u00ebt shpesh e marrin vendimin e blerjes mbi baz\u00ebn e informacionit t\u00eb ofruar. N\u00ebse ky informacion \u00ebsht\u00eb i rrem\u00eb ose i paplot\u00eb, krijohet <strong>nj\u00eb avantazh i padrejt\u00eb konkurrues ndaj nd\u00ebrmarrjeve q\u00eb veprojn\u00eb sakt\u00eb<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">E rregulluar m\u00eb sakt\u00eb n\u00eb <a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P2\/NOR40245448\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P2\/NOR40245448\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u00a7 2 UWG<\/strong>.<\/a><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-rechtsfolgen-bei-verstossen-gegen-die-generalklausel-nach-1-abs-1-uwg\">Pasojat juridike n\u00eb rast shkeljesh kund\u00ebr klauzol\u00ebs s\u00eb p\u00ebrgjithshme <br\/>sipas \u00a7 1 Par. 1 UWG <\/h2>\n\n<p class=\"wp-block-paragraph\">N\u00ebse nj\u00eb nd\u00ebrmarrje shkel <strong>\u00a7<\/strong> <strong>1<\/strong> <strong>Par.<\/strong> <strong>1<\/strong> <strong>UWG<\/strong>, mund t\u00eb lindin disa <strong>pretendime civile<\/strong>. Q\u00ebllimi i k\u00ebtyre masave \u00ebsht\u00eb t\u00eb <strong>ndalohen shpejt praktikat tregtare t\u00eb padrejta dhe t\u00eb rivendosen kushte t\u00eb ndershme konkurruese<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">N\u00eb praktik\u00eb, <strong>konkurrent\u00ebt ose shoqatat me t\u00eb drejt\u00eb padie<\/strong> reagojn\u00eb shpesh shpejt ndaj shkeljeve t\u00eb konkurrenc\u00ebs. K\u00ebshtu, hapat juridik\u00eb mund t\u00eb pasojn\u00eb menj\u00ebher\u00eb pas nj\u00eb mase problematike reklamimi ose praktike biznesi. <\/p>\n\n<p class=\"wp-block-paragraph\">Nd\u00ebr <strong>pasojat juridike m\u00eb t\u00eb r\u00ebnd\u00ebsishme<\/strong> p\u00ebrfshihen, n\u00eb ve\u00e7anti:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Pretendimi p\u00ebr nd\u00ebrprerje<\/strong> sipas <a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P14\/NOR40245453\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P14\/NOR40245453\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 14 UWG<\/a> &amp; <strong>pretendimi p\u00ebr eliminim<\/strong> <a href=\"https:\/\/www.ris.bka.gv.at\/NormDokument.wxe?Abfrage=Bundesnormen&amp;Gesetzesnummer=10002665&amp;FassungVom=2026-03-11&amp;Artikel=&amp;Paragraf=15&amp;Anlage=&amp;Uebergangsrecht=\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/NormDokument.wxe?Abfrage=Bundesnormen&amp;Gesetzesnummer=10002665&amp;FassungVom=2026-03-11&amp;Artikel=&amp;Paragraf=15&amp;Anlage=&amp;Uebergangsrecht=\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 15<\/a> <a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P15\/NOR12033588\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P15\/NOR12033588\" target=\"_blank\" rel=\"noreferrer noopener\">UWG<\/a><br\/>Pretendimi m\u00eb i r\u00ebnd\u00ebsish\u00ebm n\u00eb t\u00eb drejt\u00ebn e konkurrenc\u00ebs. Me t\u00eb mund t\u00eb k\u00ebrkohet q\u00eb nd\u00ebrmarrja <strong>ta nd\u00ebrpres\u00eb menj\u00ebher\u00eb veprimin e padrejt\u00eb dhe t\u00eb p\u00ebrmbahet nga ai n\u00eb t\u00eb ardhmen<\/strong>. N\u00eb raste t\u00eb caktuara duhet <strong>t\u00eb eliminohet<\/strong> gjendja e paligjshme, p.sh. duke hequr nj\u00eb reklam\u00eb t\u00eb palejueshme.  <\/li>\n\n\n\n<li><strong>Pretendimi p\u00ebr d\u00ebmshp\u00ebrblim<\/strong> <a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P16\/NOR40245455\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P16\/NOR40245455\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 16 UWG<\/a><br\/>N\u00ebse nga shkelja e konkurrenc\u00ebs ka lindur <strong>nj\u00eb d\u00ebm ekonomik<\/strong>, nd\u00ebrmarrja e d\u00ebmtuar mund t\u00eb k\u00ebrkoj\u00eb kompensim.<\/li>\n\n\n\n<li><strong>Mas\u00eb e p\u00ebrkohshme sigurie<\/strong> <a href=\"https:\/\/www.ris.bka.gv.at\/NormDokument.wxe?Abfrage=Bundesnormen&amp;Gesetzesnummer=10002665&amp;FassungVom=2026-03-11&amp;Artikel=&amp;Paragraf=24&amp;Anlage=&amp;Uebergangsrecht=\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/NormDokument.wxe?Abfrage=Bundesnormen&amp;Gesetzesnummer=10002665&amp;FassungVom=2026-03-11&amp;Artikel=&amp;Paragraf=24&amp;Anlage=&amp;Uebergangsrecht=\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 24 <\/a><a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P24\/NOR12033597\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P24\/NOR12033597\" target=\"_blank\" rel=\"noreferrer noopener\">UWG<\/a><br\/>Nj\u00eb mas\u00eb e p\u00ebrkohshme sigurie ka p\u00ebr q\u00ebllim t\u00eb siguroj\u00eb nj\u00eb pretendim t\u00eb mundsh\u00ebm t\u00eb m\u00ebvonsh\u00ebm, para fillimit t\u00eb nj\u00eb kontesti t\u00eb mundsh\u00ebm gjyq\u00ebsor.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">K\u00ebto instrumente qendrore sigurojn\u00eb q\u00eb <strong>avantazhet e padrejta konkurruese t\u00eb mos mund t\u00eb shfryt\u00ebzohen n\u00eb m\u00ebnyr\u00eb t\u00eb p\u00ebrhershme<\/strong> dhe q\u00eb konkurrenca t\u00eb zhvillohet s\u00ebrish sipas rregullave t\u00eb ndershme.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-klageberechtigt-nbsp-14-nbsp-uwg\">E drejta p\u00ebr t\u00eb paditur <a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P14\/NOR40245453\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P14\/NOR40245453\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 14 UWG<\/a><\/h3>\n\n<p class=\"wp-block-paragraph\">Jo vet\u00ebm nd\u00ebrmarrjet mund t\u00eb veprojn\u00eb kund\u00ebr shkeljeve t\u00eb \u00a7 1 UWG. E drejta p\u00ebr t\u00eb ngritur padi varet nga ajo se cila <strong>form\u00eb e praktik\u00ebs s\u00eb padrejt\u00eb tregtare<\/strong> ose <strong>veprimit tjet\u00ebr t\u00eb padrejt\u00eb<\/strong> \u00ebsht\u00eb e pranishme. Qendror \u00ebsht\u00eb <strong>pretendimi p\u00ebr nd\u00ebrprerje sipas \u00a7 14 UWG<\/strong>. Me t\u00eb mund t\u00eb k\u00ebrkohet q\u00eb sjellja e paligjshme t\u00eb nd\u00ebrpritet menj\u00ebher\u00eb dhe t\u00eb mos p\u00ebrs\u00ebritet n\u00eb t\u00eb ardhmen.   <\/p>\n\n<p class=\"wp-block-paragraph\">N\u00eb rast shkeljesh t\u00eb \u00a7 1 UWG, fillimisht kan\u00eb t\u00eb drejt\u00eb padie <strong>konkurrent\u00ebt<\/strong>. K\u00ebtu p\u00ebrfshihen <strong>sip\u00ebrmarr\u00ebsit<\/strong> q\u00eb ofrojn\u00eb mallra ose sh\u00ebrbime t\u00eb t\u00eb nj\u00ebjtit lloj ose t\u00eb ngjash\u00ebm dhe q\u00eb mund t\u00eb preken nga sjellja e padrejt\u00eb. <\/p>\n\n<p class=\"wp-block-paragraph\">Po ashtu kan\u00eb t\u00eb drejt\u00eb padie <strong>shoqata p\u00ebr nxitjen e interesave ekonomike t\u00eb sip\u00ebrmarr\u00ebsve<\/strong>, p\u00ebr sa koh\u00eb q\u00eb interesat e an\u00ebtar\u00ebve t\u00eb tyre preken nga veprimi.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>K\u00ebtu b\u00ebjn\u00eb pjes\u00eb:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Dhoma Federale p\u00ebr Pun\u00ebtor\u00ebt dhe t\u00eb Pun\u00ebsuarit,<\/li>\n\n\n\n<li>Dhoma Ekonomike e Austris\u00eb,<\/li>\n\n\n\n<li>Konferenca e President\u00ebve t\u00eb Dhomave t\u00eb Bujq\u00ebsis\u00eb t\u00eb Austris\u00eb,<\/li>\n\n\n\n<li>Federata Austriake e Sindikatave,<\/li>\n\n\n\n<li>Autoriteti Federal i Konkurrenc\u00ebs.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">N\u00ebse b\u00ebhet fjal\u00eb p\u00ebr praktika tregtare agresive ose mashtruese sipas \u00a7 1, paragrafi 1, pika 2 si dhe \u00a7 1, paragraf\u00ebt 2 deri 4 UWG, at\u00ebher\u00eb shtes\u00eb ka t\u00eb drejt\u00eb padie edhe <strong>Shoqata p\u00ebr Informimin e Konsumator\u00ebve (VKI)<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">P\u00ebrve\u00e7 k\u00ebsaj, n\u00eb kushte t\u00eb caktuara, <strong>institucione t\u00eb kualifikuara<\/strong> t\u00eb <strong>shteteve t\u00eb tjera an\u00ebtare t\u00eb BE-s\u00eb<\/strong> mund t\u00eb paraqesin pretendime p\u00ebr nd\u00ebrprerje, n\u00ebse origjina e shkeljes s\u00eb konkurrenc\u00ebs ndodhet n\u00eb Austri dhe interesat e konsumator\u00ebve n\u00eb shtetin p\u00ebrkat\u00ebs an\u00ebtar cenohen.<\/p>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb konsumator i vet\u00ebm, sipas \u00a7 14 UWG, nuk ka t\u00eb drejt\u00eb t\u00eb ngrej\u00eb padi p\u00ebr nd\u00ebrprerje. Megjithat\u00eb, ai mund t\u00eb paraqes\u00eb pretendimet e veta p\u00ebr <strong>d\u00ebmshp\u00ebrblim<\/strong> sipas \u00a7 16 UWG, n\u00ebse \u00ebsht\u00eb d\u00ebmtuar konkretisht nga nj\u00eb praktik\u00eb e padrejt\u00eb tregtare. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-bedeutung-von-1-uwg-in-der-praxis\">R\u00ebnd\u00ebsia e \u00a7 1 UWG n\u00eb praktik\u00eb<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>\u00a7<\/strong> <strong>1 UWG<\/strong> luan nj\u00eb rol qendror n\u00eb praktik\u00eb n\u00eb t\u00eb drejt\u00ebn e konkurrenc\u00ebs. Dispozita sh\u00ebrben si <strong>klauzol\u00eb e p\u00ebrgjithshme kund\u00ebr konkurrenc\u00ebs s\u00eb padrejt\u00eb<\/strong> dhe zbatohet sa her\u00eb q\u00eb nj\u00eb sjellje, edhe pse nuk \u00ebsht\u00eb e rregulluar shprehimisht n\u00eb nj\u00eb dispozit\u00eb t\u00eb posa\u00e7me, megjithat\u00eb <strong>shkel parimet e konkurrenc\u00ebs s\u00eb ndershme<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Gjykatat e p\u00ebrdorin shpesh k\u00ebt\u00eb dispozit\u00eb p\u00ebr t\u00eb <strong>vler\u00ebsuar forma t\u00eb reja ose t\u00eb pazakonta t\u00eb praktikave t\u00eb padrejta tregtare<\/strong>, p.sh. n\u00eb fush\u00ebn e reklamimit digjital ose strategjive moderne t\u00eb marketingut. K\u00ebshtu, e drejta e konkurrenc\u00ebs mbetet <strong>fleksibile dhe e p\u00ebrshtatshme ndaj zhvillimeve ekonomike<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-relevanz-fur-werbung-und-marketing\">R\u00ebnd\u00ebsia p\u00ebr reklamimin dhe marketingun<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Marketingu dhe reklamimi i nd\u00ebrmarrjeve<\/strong> jan\u00eb shpesh n\u00eb qend\u00ebr t\u00eb shqyrtimeve t\u00eb s\u00eb drejt\u00ebs s\u00eb konkurrenc\u00ebs. Shum\u00eb masa q\u00eb sh\u00ebrbejn\u00eb p\u00ebr nxitjen e shitjeve konsiderohen juridikisht si <strong>praktika tregtare n\u00eb kuptim t\u00eb UWG<\/strong>. Prandaj, nd\u00ebrmarrjet duhet t\u00eb ken\u00eb kujdes t\u00eb ve\u00e7ant\u00eb q\u00eb <strong>deklaratat reklamuese t\u00eb jen\u00eb t\u00eb qarta, t\u00eb v\u00ebrteta dhe t\u00eb kuptueshme<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Sidomos n\u00eb mediat digjitale, deklaratat reklamuese p\u00ebrhapen shum\u00eb shpejt. Prandaj, tregues t\u00eb paqart\u00eb \u00e7mimesh, premtime t\u00eb ekzagjeruara performance ose deklarata mashtruese mund t\u00eb \u00e7ojn\u00eb <strong>shpejt n\u00eb konflikte t\u00eb s\u00eb drejt\u00ebs s\u00eb konkurrenc\u00ebs<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Fusha tipike rreziku jan\u00eb, p\u00ebr shembull:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>deklarata reklamuese p\u00ebr p\u00ebrpar\u00ebsi t\u00eb ve\u00e7anta ose pozicione n\u00eb treg<\/strong><\/li>\n\n\n\n<li><strong>aksione \u00e7mimesh dhe zbritje<\/strong> t\u00eb paraqitura n\u00eb m\u00ebnyr\u00eb t\u00eb paqart\u00eb<\/li>\n\n\n\n<li><strong>reklamim krahasues ndaj konkurrent\u00ebve<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Prandaj, hartimi i kujdessh\u00ebm i reklamimit ndihmon p\u00ebr t\u00eb <strong>shmangur rreziqet juridike dhe p\u00ebr t\u00eb nd\u00ebrtuar besim te klient\u00ebt<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-verhaltnis-zu-speziellen-lauterkeitsrechtlichen-vorschriften\">Marr\u00ebdh\u00ebnia me dispozitat e posa\u00e7me t\u00eb s\u00eb drejt\u00ebs kund\u00ebr konkurrenc\u00ebs s\u00eb padrejt\u00eb<\/h2>\n\n<p class=\"wp-block-paragraph\">P\u00ebrve\u00e7 klauzol\u00ebs s\u00eb p\u00ebrgjithshme t\u00eb <strong>\u00a7<\/strong> <strong>1<\/strong> <strong>Par.<\/strong> <strong>1<\/strong> <strong>UWG<\/strong>, e drejta e konkurrenc\u00ebs p\u00ebrmban edhe <strong>dispozita t\u00eb posa\u00e7me<\/strong>, t\u00eb cilat rregullojn\u00eb m\u00eb sakt\u00eb forma t\u00eb caktuara t\u00eb konkurrenc\u00ebs s\u00eb padrejt\u00eb. K\u00ebtu p\u00ebrfshihen, p\u00ebr shembull, dispozitat p\u00ebr <strong>praktikat mashtruese tregtare,<\/strong> t\u00eb rregulluara n\u00eb <strong>\u00a7<\/strong> <strong>1a<\/strong> <strong>UWG ose praktikat agresive tregtare,<\/strong> t\u00eb rregulluara n\u00eb <strong>\u00a7<\/strong> <strong>2<\/strong> <strong>UWG<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">K\u00ebto rregulla t\u00eb posa\u00e7me konkretizojn\u00eb shkeljet tipike t\u00eb konkurrenc\u00ebs. Nj\u00ebkoh\u00ebsisht, <strong>\u00a7<\/strong> <strong>1<\/strong> <strong>Par.<\/strong> <strong>1<\/strong> <strong>UWG mbetet i r\u00ebnd\u00ebsish\u00ebm si rregull kap\u00ebse<\/strong>. Kjo dispozit\u00eb nd\u00ebrhyn sa her\u00eb q\u00eb nj\u00eb sjellje <strong>edhe pse nuk \u00ebsht\u00eb rregulluar shprehimisht, megjithat\u00eb p\u00ebrb\u00ebn konkurrenc\u00eb t\u00eb padrejt\u00eb<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">P\u00ebrmes k\u00ebtij funksioni, \u00a7 1 Par. 1 UWG p\u00ebrb\u00ebn <strong>themelin e s\u00eb drejt\u00ebs austriake t\u00eb konkurrenc\u00ebs<\/strong> dhe siguron q\u00eb konkurrenca <strong>t\u00eb mbetet e ndershme edhe me modele t\u00eb reja biznesi dhe metoda marketingu<\/strong>. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-ihre-vorteile-mit-anwaltlicher-unterstutzung\">Avantazhet tuaja me mb\u00ebshtetje ligjore<\/h2>\n\n<p class=\"wp-block-paragraph\">E drejta e konkurrenc\u00ebs lidhur me <strong>praktikat e tjera t\u00eb padrejta tregtare sipas \u00a7<\/strong> <strong>1<\/strong> <strong>Par. 1<\/strong> <strong>UWG<\/strong> duket abstrakte n\u00eb shikim t\u00eb par\u00eb. Megjithat\u00eb, n\u00eb praktik\u00eb shpesh vendos <strong>hartimi konkret i nj\u00eb reklame, nj\u00eb oferte ose nj\u00eb mase marketingu<\/strong> n\u00ebse nj\u00eb sjellje \u00ebsht\u00eb e lejueshme apo tashm\u00eb konsiderohet e padrejt\u00eb. Sidomos n\u00eb konkurrenc\u00ebn tregtare, <strong>vler\u00ebsimet e gabuara mund t\u00eb \u00e7ojn\u00eb shpejt n\u00eb paralajm\u00ebrime, padi p\u00ebr nd\u00ebrprerje ose k\u00ebrkesa p\u00ebr d\u00ebmshp\u00ebrblim<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Nj\u00eb <strong>shqyrtim nga avokati<\/strong> ndihmon p\u00ebr t\u00eb identifikuar rreziqet her\u00ebt dhe p\u00ebr t\u00eb zhvilluar zgjidhje t\u00eb sigurta juridikisht. Nj\u00ebkoh\u00ebsisht, nd\u00ebrmarrjet mund ta <strong>mbrojn\u00eb n\u00eb m\u00ebnyr\u00eb konsekuente pozicionin e tyre konkurrues<\/strong> kur konkurrent\u00ebt p\u00ebrdorin metoda t\u00eb padrejta. <\/p>\n\n<p class=\"wp-block-paragraph\">Me mb\u00ebshtetje avokatore p\u00ebrfitoni, n\u00eb ve\u00e7anti, nga:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Vler\u00ebsim juridik i thelluar i masave reklamuese dhe t\u00eb tregut n\u00eb lidhje me \u00a7 1 UWG<\/strong>, p\u00ebrpara se t\u00eb lind\u00eb nj\u00eb shkelje e konkurrenc\u00ebs<\/li>\n\n\n\n<li><strong>Mbrojtje ose zbatim efektiv i pretendimeve n\u00eb rast praktikash t\u00eb padrejta tregtare<\/strong><\/li>\n\n\n\n<li><strong>K\u00ebshillim strategjik p\u00ebr hartimin e strategjive konkurruese t\u00eb sigurta juridikisht<\/strong>, n\u00eb m\u00ebnyr\u00eb q\u00eb nd\u00ebrmarrja juaj t\u00eb veproj\u00eb n\u00eb p\u00ebrputhje t\u00eb vazhdueshme me t\u00eb drejt\u00ebn kund\u00ebr konkurrenc\u00ebs s\u00eb padrejt\u00eb<\/li>\n<\/ul>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eNj\u00eb vler\u00ebsim i hersh\u00ebm juridik sjell qart\u00ebsi dhe e mbron nd\u00ebrmarrjen tuaj nga p\u00ebrballje t\u00eb panevojshme ligjore. Nj\u00ebkoh\u00ebsisht, ai forcon nj\u00eb pozicion t\u00eb ndersh\u00ebm dhe t\u00eb sigurt juridikisht n\u00eb treg n\u00eb konkurrenc\u00eb. \u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Konsultim fillestar falas\"><span class=\"mr-cta-link-normal\">Zgjidhni tani dat\u00ebn e d\u00ebshiruar:<\/span><span class=\"mr-cta-link-bold\">Konsultim fillestar falas<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-haufig-gestellte-fragen-faq\">Pyetje t\u00eb shpeshta \u2013 FAQ<\/h2>\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-ecbb3f34 uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-3e981431 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\u00c7far\u00eb rregullon \u00a7 1 Par. 1 UWG, shpjeguar thjesht? <\/span><\/div><div class=\"uagb-faq-content\"><p>\u00a7 1 Par. 1 UWG \u00ebsht\u00eb klauzola qendrore e p\u00ebrgjithshme e s\u00eb drejt\u00ebs austriake t\u00eb ndershm\u00ebris\u00eb.  Dispozita ndalon praktikat e padrejta tregtare n\u00eb konkurrenc\u00eb, kur ato mund t\u00eb cenojn\u00eb ndjesh\u00ebm nd\u00ebrmarrjet ose konsumator\u00ebt.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-7cc0eb71 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\u00c7far\u00eb \u00ebsht\u00eb nj\u00eb praktik\u00eb e padrejt\u00eb tregtare?<\/span><\/div><div class=\"uagb-faq-content\"><p>Nj\u00eb praktik\u00eb e padrejt\u00eb tregtare ekziston kur nj\u00eb nd\u00ebrmarrje, n\u00eb veprimtarin\u00eb tregtare, p\u00ebrdor metoda q\u00eb nuk bazohen n\u00eb performanc\u00eb t\u00eb ndershme, por p.sh. n\u00eb mashtrim, presion ose p\u00ebrpar\u00ebsi t\u00eb tjera t\u00eb padrejta.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-4dc4bc6e \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Cili \u00ebsht\u00eb ndryshimi midis praktikave mashtruese dhe agresive tregtare?<\/span><\/div><div class=\"uagb-faq-content\"><p>Praktikat mashtruese tregtare p\u00ebrdorin informacione t\u00eb rreme ose t\u00eb paqarta. Praktikat agresive tregtare, p\u00ebrkundrazi, ushtrojn\u00eb presion ose e cenojn\u00eb lirin\u00eb e vendimmarrjes n\u00eb m\u00ebnyr\u00eb t\u00eb pap\u00ebrshtatshme. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-53037b26 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Kush mund t\u00eb veproj\u00eb p\u00ebr shkak t\u00eb nj\u00eb shkeljeje t\u00eb \u00a7 1 UWG?<\/span><\/div><div class=\"uagb-faq-content\"><p>Kryesisht konkurrent\u00ebt dhe shoqata t\u00eb caktuara me t\u00eb drejt\u00eb padie mund t\u00eb veprojn\u00eb kund\u00ebr shkeljeve t\u00eb konkurrenc\u00ebs. Cilat organe jan\u00eb t\u00eb autorizuara n\u00eb rastin konkret varet nga dispozita e shkelur. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-576fa4d0 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Cilat jan\u00eb pasojat e nj\u00eb shkeljeje t\u00eb \u00a7 1 UWG?<\/span><\/div><div class=\"uagb-faq-content\"><p>Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-34d872c1 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">A \u00ebsht\u00eb \u00e7do reklam\u00eb e paqart\u00eb tashm\u00eb e padrejt\u00eb?<\/span><\/div><div class=\"uagb-faq-content\"><p>Jo. Jo \u00e7do formulim i pap\u00ebrshtatsh\u00ebm \u00ebsht\u00eb automatikisht i paligjsh\u00ebm. Vendimtare \u00ebsht\u00eb n\u00ebse reklama \u00ebsht\u00eb e p\u00ebrshtatshme t\u00eb mashtroj\u00eb konsumator\u00ebt, t\u2019i v\u00ebr\u00eb n\u00ebn presion ose t\u00eb ndikoj\u00eb n\u00eb m\u00ebnyr\u00eb t\u00eb padrejt\u00eb konkurrenc\u00ebn. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-801e675e \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\u00c7far\u00eb duhet t\u00eb b\u00ebj n\u00ebse marr nj\u00eb paralajm\u00ebrim?<\/span><\/div><div class=\"uagb-faq-content\"><p>Duhet ta siguroni menj\u00ebher\u00eb reklam\u00ebn ose mas\u00ebn e kontestuar, t\u00eb kontrolloni me sakt\u00ebsi afatet dhe ta vler\u00ebsoni shpejt juridikisht pretendimin. Sidomos n\u00eb t\u00eb drejt\u00ebn e konkurrenc\u00ebs, hapat gjyq\u00ebsor\u00eb mund t\u00eb pasojn\u00eb shum\u00eb shpejt. <\/p><\/div><\/div><\/div><a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Konsultim fillestar falas\"><span class=\"mr-cta-link-normal\">Zgjidhni tani dat\u00ebn e d\u00ebshiruar:<\/span><span class=\"mr-cta-link-bold\">Konsultim fillestar falas<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"\u00a7 1 UWG \u2013 Praktika t\u00eb padrejta tregtare \u00a7 1 UWG p\u00ebrmban klauzol\u00ebn e p\u00ebrgjithshme qendrore t\u00eb s\u00eb drejt\u00ebs austriake t\u00eb konkurrenc\u00ebs. Dispozita u ndalon sip\u00ebrmarr\u00ebsve, n\u00eb veprimtarin\u00eb tregtare, praktikat &#8230;","protected":false},"author":111,"featured_media":130301,"parent":44925,"menu_order":58,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[813],"tags":[],"class_list":["post-130300","page","type-page","status-publish","has-post-thumbnail","hentry","category-e-drejta-e-konkurrences"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71.webp",1920,1080,false],"thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71-100x100.webp",100,100,true],"medium":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71-800x450.webp",800,450,true],"medium_large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71.webp",1920,1080,false],"large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71.webp",1920,1080,false],"1536x1536":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71-1536x864.webp",1536,864,true],"2048x2048":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71.webp",1920,1080,false],"336x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71-336x189.webp",336,189,true],"352x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71-352x198.webp",352,198,true],"woocommerce_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71-300x300.webp",300,300,true],"woocommerce_single":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71-600x338.webp",600,338,true],"woocommerce_gallery_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71-100x100.webp",100,100,true],"yarpp-thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71-120x120.webp",120,120,true]},"uagb_author_info":{"display_name":"Elisa Wakolbinger","author_link":"https:\/\/harlander-partner.eu\/sq\/author\/elisa-wakolbinger\/"},"uagb_comment_info":0,"uagb_excerpt":"\u00a7 1 UWG \u2013 Praktika t\u00eb padrejta tregtare \u00a7 1 UWG p\u00ebrmban klauzol\u00ebn e p\u00ebrgjithshme qendrore t\u00eb s\u00eb drejt\u00ebs austriake t\u00eb konkurrenc\u00ebs. Dispozita u ndalon sip\u00ebrmarr\u00ebsve, n\u00eb veprimtarin\u00eb tregtare, praktikat ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/pages\/130300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/users\/111"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/comments?post=130300"}],"version-history":[{"count":3,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/pages\/130300\/revisions"}],"predecessor-version":[{"id":158134,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/pages\/130300\/revisions\/158134"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/pages\/44925"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/media\/130301"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/media?parent=130300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/categories?post=130300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sq\/wp-json\/wp\/v2\/tags?post=130300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}