{"id":54065,"date":"2021-05-13T14:39:00","date_gmt":"2021-05-13T12:39:00","guid":{"rendered":"https:\/\/harlander-partner.eu\/chranit-produkt\/"},"modified":"2025-11-25T19:00:15","modified_gmt":"2025-11-25T18:00:15","slug":"chranit-produkt","status":"publish","type":"post","link":"https:\/\/harlander-partner.eu\/sk\/chranit-produkt\/","title":{"rendered":"Chr\u00e1ni\u0165 produkt"},"content":{"rendered":"\n<div class=\"badges\">\n<div class=\"badge\"><span class=\"badge-icon mrblue\">\u20ac<\/span><span class=\"badge-text\">Bezplatn\u00e1<br\/>\u00favodn\u00e1 konzult\u00e1cia<br\/>k ochrane ochrannej zn\u00e1mky<\/span><\/div>\n<div class=\"badge\"><span class=\"badge-icon mrblue\">1<\/span><span class=\"badge-text\">T\u00fd\u017ede\u0148<br\/>od \u00favodnej konzult\u00e1cie<br\/>k registr\u00e1cii ochrannej zn\u00e1mky<\/span><\/div>\n<div class=\"badge\"><span class=\"icon-clipboard badge-icon mrblue\"><\/span><span class=\"badge-text\">Na\u0161i experti<br\/>prevezm\u00fa<br\/>spracovanie<\/span><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-jetzt-produkt-schutzen\">Chr\u00e1\u0148te si produkt teraz!<\/h2>\n\n<p class=\"wp-block-paragraph\">Ochrana vlastn\u00e9ho produktu ako ochrannej zn\u00e1mky by mala by\u0165 pre ka\u017ed\u00fa spolo\u010dnos\u0165 na prvom mieste. Kto tento krok vynechal, potrebuje ur\u00fdchlene kona\u0165. <\/p>\n\n<p class=\"wp-block-paragraph\">Produkt chr\u00e1nen\u00fd ako ochrann\u00e1 zn\u00e1mka zabra\u0148uje konkurentom vystupova\u0165 s rovnak\u00fdm alebo zamenite\u013en\u00fdm n\u00e1zvom produktu a t\u00fdm vytv\u00e1ra\u0165 zm\u00e4tok na trhu. Ochrana ochrannej zn\u00e1mky teda zabezpe\u010duje, \u017ee v\u00e1\u0161 produkt zostane aj v bud\u00facnosti jedine\u010dn\u00fd, n\u00e1padn\u00fd a \u013eahko vyh\u013eadate\u013en\u00fd. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eDieser Wettbewerbsvorteil eines markenrechtlich gesch\u00fctzten Produkts ist nicht nur f\u00fcr gro\u00dfe Brands und Labels, sondern auch f\u00fcr kleine Unternehmen ganz leicht leistbar.\u201c<\/span>\n    <\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-markenschutz-fur-produkts\">Ochrana produktov ako ochrannej zn\u00e1mky<\/h2>\n\n<p class=\"wp-block-paragraph\">Harlander &amp; Partner v\u00e1s podpor\u00ed na ceste k ochrane ochrannej zn\u00e1mky pre v\u00e1\u0161 produkt \u2013 za atrakt\u00edvne pau\u0161\u00e1lne ceny.<\/p>\n\n<ul class=\"wp-block-list icon\">\n<li>Optimaliz\u00e1cia va\u0161ej strat\u00e9gie ochrannej zn\u00e1mky<\/li>\n\n\n\n<li>V\u00fdber ide\u00e1lneho typu (typov) ochrannej zn\u00e1mky<\/li>\n\n\n\n<li>V\u00fdber vhodnej (vhodn\u00fdch) triedy (tried) Niceskej klasifik\u00e1cie<\/li>\n\n\n\n<li>Stanovenie geografick\u00e9ho rozsahu ochrany<\/li>\n\n\n\n<li>Presk\u00famanie prek\u00e1\u017eok z\u00e1pisu<\/li>\n\n\n\n<li>Presk\u00famanie podobnosti ochrannej zn\u00e1mky<\/li>\n\n\n\n<li>Vykonanie registr\u00e1cie ochrannej zn\u00e1mky<\/li>\n\n\n\n<li>Monitorovanie ochrannej zn\u00e1mky<\/li>\n\n\n\n<li>Rie\u0161enie sporov o ochrann\u00fa zn\u00e1mku<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Zauj\u00edmaj\u00fa v\u00e1s \u010fal\u0161ie podrobnosti? Jednoducho si pre\u010d\u00edtajte ni\u017e\u0161ie alebo si priamo dohodnite bezplatn\u00fa \u00favodn\u00fa konzult\u00e1ciu. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-ablauf-des-markenschutzes\">Trvanie ochrany ochrannej zn\u00e1mky<\/h2>\n\n<p class=\"wp-block-paragraph\">Ochrana ochrannej zn\u00e1mky plat\u00ed 10 rokov a m\u00f4\u017ee by\u0165 pred\u013a\u017een\u00e1 \u013eubovo\u013ene \u010dasto. Po\u010diato\u010dn\u00e9 n\u00e1klady sa pohybuj\u00fa v najni\u017e\u0161ej \u0161tvorcifernej sume. V prepo\u010dte na rok stoj\u00ed napr\u00edklad celoeur\u00f3pska ochrana ochrannej zn\u00e1mky vr\u00e1tane poplatkov za pr\u00e1vne slu\u017eby a registra\u010dn\u00e9ho poplatku len nieko\u013eko stoviek eur ro\u010dne.  <\/p>\n\n<p class=\"wp-block-paragraph\">Ak sa pozrieme na protihodnotu \u201eceloeur\u00f3pskej ochrany vlastn\u00e9ho ozna\u010denia produktu\u201c, mus\u00edme kon\u0161tatova\u0165, \u017ee pre spolo\u010dnosti existuje len m\u00e1lo porovnate\u013ene v\u00fdhodn\u00fdch a z\u00e1rove\u0148 zmyslupln\u00fdch mo\u017enost\u00ed.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-markenrechtsberatung\">Pr\u00e1vne poradenstvo k ochrann\u00fdm zn\u00e1mkam<\/h3>\n\n<p class=\"wp-block-paragraph\">V prvom kroku sa preveruj\u00fa z\u00e1kladn\u00e9 predbe\u017en\u00e9 ot\u00e1zky. V ktor\u00fdch triedach m\u00e1 by\u0165 ochrann\u00e1 zn\u00e1mka chr\u00e1nen\u00e1? Je va\u0161a ochrann\u00e1 zn\u00e1mka v\u00f4bec sp\u00f4sobil\u00e1 na ochranu? Ak \u00e1no, v akej forme? V r\u00e1mci presk\u00famania podmienok z\u00e1pisu sa napr\u00edklad kontroluje, \u010di existuje potreba vo\u013en\u00e9ho pou\u017e\u00edvania a \u010di m\u00e1 ochrann\u00e1 zn\u00e1mka rozli\u0161ovaciu sp\u00f4sobilos\u0165.    <\/p>\n\n<p class=\"wp-block-paragraph\">V \u010fal\u0161om kroku sa spolo\u010dne s vami ur\u010d\u00ed typ ochrannej zn\u00e1mky. Do \u00favahy prich\u00e1dzaj\u00fa napr\u00edklad slovn\u00e1, obrazov\u00e1 alebo kombinovan\u00e1 ochrann\u00e1 zn\u00e1mka. Ka\u017ed\u00fd variant m\u00e1 v\u00fdhody, ale aj nev\u00fdhody. Okrem toho sa stanov\u00ed rozsah ochrany ochrannej zn\u00e1mky, teda v ktor\u00fdch triedach a v ktor\u00fdch krajin\u00e1ch m\u00e1 by\u0165 ochrann\u00e1 zn\u00e1mka chr\u00e1nen\u00e1.   <\/p>\n\n<p class=\"wp-block-paragraph\">Pre v\u00fdber tried Niceskej klasifik\u00e1cie, ktor\u00e9 maj\u00fa by\u0165 chr\u00e1nen\u00e9, analyzujeme aktu\u00e1lny rozsah \u010dinnosti v\u00e1\u0161ho podniku, ale z\u00e1rove\u0148 s vami zva\u017eujeme, kam by sa podnik mohol v bud\u00facnosti rozv\u00edja\u0165.<\/p>\n\n<p class=\"wp-block-paragraph\">Nakoniec sa stanov\u00ed geografick\u00fd rozsah ochrany. Naj\u010dastej\u0161ie sa ochrann\u00e9 zn\u00e1mky registruj\u00fa v E\u00da, v Rak\u00fasku a v Nemecku. Av\u0161ak ani medzin\u00e1rodn\u00e9 registr\u00e1cie ochrann\u00fdch zn\u00e1mok vo \u0160vaj\u010diarsku alebo v USA nie s\u00fa zriedkav\u00e9.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-markenprufung\">Presk\u00famanie ochrannej zn\u00e1mky<\/h3>\n\n<p class=\"wp-block-paragraph\">A\u017e po objasnen\u00ed t\u00fdchto z\u00e1kladov je mo\u017en\u00e9 vykona\u0165 re\u0161er\u0161 podobnosti a pr\u00e1vnu anal\u00fdzu v\u00fdsledku. V podstate ide o zistenie, \u010di je ochrann\u00e1 zn\u00e1mka, ktor\u00e1 m\u00e1 by\u0165 zap\u00edsan\u00e1, zamenite\u013en\u00e1 s u\u017e existuj\u00facimi ochrann\u00fdmi zn\u00e1mkami. K ot\u00e1zke, kedy nast\u00e1va nebezpe\u010denstvo z\u00e1meny, existuje rozsiahla a mnohostrann\u00e1 judikat\u00fara.  <\/p>\n\n<p class=\"wp-block-paragraph\">Aj ako expert na pr\u00e1vo ochrann\u00fdch zn\u00e1mok sa v tomto bode stret\u00e1vate s nejedn\u00fdm tvrd\u00fdm orie\u0161kom. Laici m\u00f4\u017eu v tomto bode dospie\u0165 k spr\u00e1vnemu v\u00fdsledku len n\u00e1hodou. Pr\u00e1vna anal\u00fdza ochrannej zn\u00e1mky vedie v z\u00e1vislosti od jej v\u00fdsledku bu\u010f k schv\u00e1leniu z\u00e1pisu, alebo k vypracovaniu pos\u00fadenia rizika.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-markenanmeldung\">Registr\u00e1cia ochrannej zn\u00e1mky<\/h3>\n\n<p class=\"wp-block-paragraph\">Po presk\u00faman\u00ed podobnosti ochrannej zn\u00e1mky nasleduje registr\u00e1cia ochrannej zn\u00e1mky. T\u00e1to pozost\u00e1va zo spracovania registra\u010dn\u00e9ho konania, teda z vypracovania v\u0161etk\u00fdch podkladov, podania na pr\u00edslu\u0161n\u00fd \u00farad pre ochrann\u00e9 zn\u00e1mky a kore\u0161pondencie s \u00faradom pre ochrann\u00e9 zn\u00e1mky. <\/p>\n\n<p class=\"wp-block-paragraph\">V pr\u00edpade n\u00e1mietok tret\u00edch str\u00e1n proti registr\u00e1cii ochrannej zn\u00e1mky sa za\u010d\u00edna samostatn\u00e9 n\u00e1mietkov\u00e9 konanie, v ktorom je potrebn\u00e9 n\u00e1mietky spracova\u0165 a vyvr\u00e1ti\u0165.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-markenmonitoring\">Monitorovanie ochrannej zn\u00e1mky<\/h3>\n\n<p class=\"wp-block-paragraph\">Po z\u00e1pise ochrannej zn\u00e1mky radi pon\u00fakame \u010fal\u0161ie slu\u017eby, ako je priebe\u017en\u00e9 monitorovanie ochrannej zn\u00e1mky na poru\u0161enia tret\u00edmi stranami alebo zabezpe\u010denie v\u010dasn\u00e9ho pred\u013a\u017eenia va\u0161ej ochrannej zn\u00e1mky pred uplynut\u00edm 10-ro\u010dnej ochrannej lehoty.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"\u20acBezplatn\u00e1\u00favodn\u00e1 konzult\u00e1ciak ochrane ochrannej zn\u00e1mky 1T\u00fd\u017ede\u0148od \u00favodnej konzult\u00e1ciek registr\u00e1cii ochrannej zn\u00e1mky Na\u0161i expertiprevezm\u00faspracovanie Chr\u00e1\u0148te si produkt teraz! Ochrana vlastn\u00e9ho produktu ako ochrannej zn\u00e1mky by mala by\u0165 pre ka\u017ed\u00fa spolo\u010dnos\u0165 na &#8230;","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[792,909],"tags":[],"class_list":["post-54065","post","type-post","status-publish","format-standard","hentry","category-pravo-ochrannych-znamok","category-vstupne-stranky"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/sk\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"\u20acBezplatn\u00e1\u00favodn\u00e1 konzult\u00e1ciak ochrane ochrannej zn\u00e1mky 1T\u00fd\u017ede\u0148od \u00favodnej konzult\u00e1ciek registr\u00e1cii ochrannej zn\u00e1mky Na\u0161i expertiprevezm\u00faspracovanie Chr\u00e1\u0148te si produkt teraz! Ochrana vlastn\u00e9ho produktu ako ochrannej zn\u00e1mky by mala by\u0165 pre ka\u017ed\u00fa spolo\u010dnos\u0165 na ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/posts\/54065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/comments?post=54065"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/posts\/54065\/revisions"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/media?parent=54065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/categories?post=54065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/tags?post=54065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}