\u017diadna reklama sa nezaob\u00edde bez foto, video alebo audio materi\u00e1lu, ako aj textov. Materi\u00e1ly pou\u017eit\u00e9 v reklame \u010dasto nepoch\u00e1dzaj\u00fa od samotn\u00fdch inzerentov, ale boli vytvoren\u00e9 tret\u00edmi stranami. Preto je autorsk\u00e9 pr\u00e1vo pre v\u0161etk\u00fdch inzerentov z\u00e1sadn\u00e9ho v\u00fdznamu. Autorsk\u00e9 pr\u00e1vo obsahuje ustanovenia, ktor\u00e9 na jednej strane chr\u00e1nia du\u0161evn\u00e9 vlastn\u00edctvo tvorcu diela a na druhej strane mu umo\u017e\u0148uj\u00fa v r\u00e1mci pr\u00e1vnych limitov previes\u0165 ur\u010dit\u00e9 pr\u00e1va na pou\u017e\u00edvanie na tretie strany. Takto sa m\u00f4\u017ee materi\u00e1l chr\u00e1nen\u00fd autorsk\u00fdm pr\u00e1vom pou\u017ei\u0165 aj v reklame. <\/p>\n\n
Autorsk\u00e9 pr\u00e1vo m\u00e1 svoj z\u00e1klad v z\u00e1kone o autorskom pr\u00e1ve (UrhG).<\/p>\n\n
Autorsk\u00fdm pr\u00e1vom s\u00fa chr\u00e1nen\u00e9 diela literat\u00fary, hudobn\u00e9ho umenia, v\u00fdtvarn\u00e9ho umenia a filmov\u00e9ho umenia, ktor\u00e9 mo\u017eno kvalifikova\u0165 ako osobitn\u00e9 du\u0161evn\u00e9 dielo, ktor\u00fdm teda mo\u017eno prip\u00edsa\u0165 ur\u010dit\u00fa du\u0161evn\u00fa originalitu.<\/p>\n\n
Osobitn\u00e9<\/strong> je dielo pod\u013ea judikat\u00fary Najvy\u0161\u0161ieho s\u00fadu v\u017edy vtedy, ke\u010f sa odli\u0161uje od be\u017en\u00e9ho, v\u0161eobecne zn\u00e1meho a obvykle vytvoren\u00e9ho. Okrem toho mus\u00ed by\u0165 v\u00fdsledok individu\u00e1lnym, osobit\u00fdm v\u00fdkonom. Musia sa takpovediac zvidite\u013eni\u0165 osobn\u00e9 \u010drty tvorcu. <\/p>\n\n Pojem du\u0161evn\u00e9<\/strong> znamen\u00e1, \u017ee ochrana autorsk\u00e9ho pr\u00e1va zah\u0155\u0148a nielen vn\u00edmate\u013en\u00e9 diela, ale aj du\u0161evn\u00e9 a intelektu\u00e1lne spracovanie, ktor\u00e9 za nimi stoj\u00ed.<\/p>\n\n Dielo<\/strong> ozna\u010duje v\u00fdsledok, ktor\u00fd je vn\u00edmate\u013en\u00fd pre vonkaj\u0161\u00ed svet a vych\u00e1dza z p\u00f4vodnej my\u0161lienky. My\u0161lienka, ktor\u00e1 existuje len v mysli a e\u0161te nebola zaznamenan\u00e1 na papier alebo inak zhmotnen\u00e1, nie je zahrnut\u00e1 do ochrany autorsk\u00e9ho pr\u00e1va. <\/p>\n\n Autorsk\u00e9 pr\u00e1vo vznik\u00e1 vytvoren\u00edm diela. Na ochranu teda nie je potrebn\u00e1 \u017eiadna registr\u00e1cia. Ani ozna\u010denie diela symbolom copyrightu nem\u00e1 pre vznik a existenciu autorsk\u00e9ho pr\u00e1va \u017eiadny v\u00fdznam. <\/p>\n\n Autorsk\u00e9 pr\u00e1vo patr\u00ed tvorcovi diela, teda tomu, kto ho vytvoril. Tvorcami diela m\u00f4\u017eu by\u0165 len fyzick\u00e9 osoby. Pr\u00e1vnick\u00e9 osoby, ako napr\u00edklad s.r.o., teda nem\u00f4\u017eu by\u0165 autormi. Kto teda v r\u00e1mci svojho pracovn\u00e9ho pomeru vytvor\u00ed osobitn\u00e9 du\u0161evn\u00e9 dielo, je autorom tohto diela, a nie zamestn\u00e1vate\u013e. Zamestn\u00e1vate\u013eovi v\u0161ak m\u00f4\u017ee by\u0165 v pracovnej zmluve udelen\u00e9 pr\u00e1vo na vyu\u017e\u00edvanie. <\/p>\n\n Pri filmov\u00fdch dielach plat\u00ed osobitn\u00e9 pravidlo. Filmov\u00fd producent automaticky z\u00edskava pr\u00e1va na vyu\u017e\u00edvanie filmov\u00e9ho diela, ktor\u00e9 produkoval. <\/p>\n\n \u010casto sa na vzniku diela podie\u013ea aj viacero os\u00f4b. V\u017edy vtedy doch\u00e1dza k spoluautorstvu alebo \u010diasto\u010dn\u00e9mu autorstvu. <\/p>\n\n Autorsk\u00e9 pr\u00e1vo chr\u00e1ni osobn\u00e9, du\u0161evn\u00e9 a ekonomick\u00e9 z\u00e1ujmy autora. Autor m\u00e1 takzvan\u00e9 v\u00fdlu\u010dn\u00e9 pr\u00e1vo, \u010do znamen\u00e1, \u017ee m\u00f4\u017ee vyl\u00fa\u010di\u0165 tretie strany z pou\u017e\u00edvania svojho diela. Tretie strany teda m\u00f4\u017eu pou\u017e\u00edva\u0165 dielo chr\u00e1nen\u00e9 autorsk\u00fdm pr\u00e1vom len s predch\u00e1dzaj\u00facim s\u00fahlasom autora. <\/p>\n\n Ochrana autorsk\u00e9ho pr\u00e1va zanik\u00e1 70 rokov po smrti autora, resp. \u010diasto\u010dn\u00e9ho autora. V pr\u00edpade spoluautorstva 70 rokov po smrti posledn\u00e9ho spoluautora. <\/p>\n\n Ak chce tretia strana pou\u017ei\u0165 dielo chr\u00e1nen\u00e9 autorsk\u00fdm pr\u00e1vom, napr\u00edklad v reklame, potrebuje na to pr\u00edslu\u0161n\u00e9 povolenie, resp. licenciu od autora. <\/p>\n\n Licencia m\u00f4\u017ee by\u0165 udelen\u00e1 bu\u010f v\u00fdhradne len tejto osobe, alebo nev\u00fdhradne viacer\u00fdm osob\u00e1m. Okrem toho m\u00f4\u017ee by\u0165 prostredn\u00edctvom licencie pou\u017e\u00edvanie obmedzen\u00e9 \u010dasovo, miestne alebo na ur\u010dit\u00e9 m\u00e9di\u00e1 a\/alebo typy pou\u017eitia. Rozsah pr\u00edslu\u0161n\u00e9ho pou\u017e\u00edvania, ako napr\u00edklad miestne a\/alebo \u010dasov\u00e9 obmedzenia alebo aj prenosnos\u0165 tre\u0165ou stranou (sublicencovanie), je najlep\u0161ie upravi\u0165 v licen\u010dnej zmluve. <\/p>\n\n V pr\u00edpade poru\u0161enia autorsk\u00e9ho pr\u00e1va m\u00e1 opr\u00e1vnen\u00e1 osoba mo\u017enosti civilnopr\u00e1vneho a za ur\u010dit\u00fdch okolnost\u00ed dokonca aj trestnopr\u00e1vneho vym\u00e1hania pr\u00e1va. Civilnopr\u00e1vne m\u00e1 opr\u00e1vnen\u00e1 osoba napr\u00edklad n\u00e1rok na zdr\u017eanie sa konania, ako aj n\u00e1rok na n\u00e1hradu \u0161kody. M\u00f4\u017ee tie\u017e po\u017eadova\u0165 primeran\u00fa odmenu za doteraj\u0161ie pou\u017e\u00edvanie. <\/p>\n","protected":false},"excerpt":{"rendered":"\u017diadna reklama sa nezaob\u00edde bez foto, video alebo audio materi\u00e1lu, ako aj textov. Materi\u00e1ly pou\u017eit\u00e9 v reklame \u010dasto nepoch\u00e1dzaj\u00fa od samotn\u00fdch inzerentov, ale boli vytvoren\u00e9 tret\u00edmi stranami. Preto je autorsk\u00e9 …","protected":false},"author":1,"featured_media":0,"parent":40896,"menu_order":34,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[805,768],"tags":[],"class_list":["post-43484","page","type-page","status-publish","hentry","category-autorske-pravo","category-sutazne-pravo"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/sk\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"\u017diadna reklama sa nezaob\u00edde bez foto, video alebo audio materi\u00e1lu, ako aj textov. Materi\u00e1ly pou\u017eit\u00e9 v reklame \u010dasto nepoch\u00e1dzaj\u00fa od samotn\u00fdch inzerentov, ale boli vytvoren\u00e9 tret\u00edmi stranami. Preto je autorsk\u00e9 ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages\/43484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/comments?post=43484"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages\/43484\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages\/40896"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/media?parent=43484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/categories?post=43484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/tags?post=43484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Kedy vznik\u00e1 autorsk\u00e9 pr\u00e1vo a komu patr\u00ed<\/h2>\n\n
Ak\u00e9 pr\u00e1va m\u00e1 autor<\/h2>\n\n
Ako dlho trv\u00e1 autorsk\u00e9 pr\u00e1vo<\/h2>\n\n
Pou\u017e\u00edvanie diel chr\u00e1nen\u00fdch autorsk\u00fdm pr\u00e1vom <\/h2>\n\n
D\u00f4sledky poru\u0161enia autorsk\u00e9ho pr\u00e1va<\/h2>\n\n