{"id":43464,"date":"2019-12-10T15:05:46","date_gmt":"2019-12-10T14:05:46","guid":{"rendered":"https:\/\/harlander-partner.eu\/sutazne-pravo\/reklama-a-politici\/"},"modified":"2025-11-25T13:06:29","modified_gmt":"2025-11-25T12:06:29","slug":"reklama-a-politici","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/sk\/sutazne-pravo\/reklama-a-politici\/","title":{"rendered":"Reklama a politici"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Reklama pre politikov a strany smie by\u0165 zverej\u0148ovan\u00e1 len v z\u00e1konom upravenom r\u00e1mci. Tento z\u00e1konn\u00fd r\u00e1mec stanovuje Z\u00e1kon o transparentnosti m\u00e9di\u00ed. Napr\u00edklad inzer\u00e1ty verejnej spr\u00e1vy musia by\u0165 \u010disto informat\u00edvne a nesm\u00fa presiahnu\u0165 nevyhnutne potrebn\u00fd rozsah.  <\/p>\n\n<p class=\"wp-block-paragraph\">Z\u00e1kon o transparentnosti m\u00e9di\u00ed vy\u017eaduje, aby najm\u00e4 \u0161t\u00e1tne org\u00e1ny pravdivo zverej\u0148ovali reklamn\u00e9 kampane. V pr\u00edpade poru\u0161enia povinnosti zverej\u0148ovania alebo nepravdiv\u00e9ho ozn\u00e1menia hrozia pokuty a\u017e do v\u00fd\u0161ky 20 000,00 eur.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kopfwerbeverbot-fur-politiker\">\u201eZ\u00e1kaz osobnej reklamy\u201c pre politikov<\/h2>\n\n<p class=\"wp-block-paragraph\">Takzvan\u00fd \u201ez\u00e1kaz osobnej reklamy\u201c pre politikov stanovuje, \u017ee verejn\u00e1 spr\u00e1va nesmie vykon\u00e1va\u0165 \u017eiadnu propag\u00e1ciu imid\u017eu prostredn\u00edctvom reklamy. Verejn\u00e1 spr\u00e1va smie reklamu vyu\u017e\u00edva\u0165 len na vecn\u00e9 inform\u00e1cie. Okrem toho musia by\u0165 inzer\u00e1ty jednozna\u010dne ozna\u010den\u00e9 ako tak\u00e9.  <\/p>\n\n<p class=\"wp-block-paragraph\">Okrem toho sm\u00fa publik\u00e1cie verejn\u00fdch org\u00e1nov tematizova\u0165 len tie \u00falohy, ktor\u00e9 patria do p\u00f4sobnosti pr\u00e1vnickej osoby. Pr\u00edpustn\u00e9 publik\u00e1cie s\u00fa napr\u00edklad: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>z\u00e1konn\u00e9 ustanovenia,<\/li>\n\n\n\n<li>servisn\u00e9 ponuky pr\u00e1vnickej osoby a<\/li>\n\n\n\n<li>inform\u00e1cie, ktor\u00e9 s\u00fa vo verejnom z\u00e1ujme.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Vlastn\u00e1 reklama pre \u010dlenov vl\u00e1dy alebo z\u00e1stupcov verejn\u00fdch in\u0161tit\u00faci\u00ed prostredn\u00edctvom inzer\u00e1tu je teda zak\u00e1zan\u00e1.<\/p>\n","protected":false},"excerpt":{"rendered":"Reklama pre politikov a strany smie by\u0165 zverej\u0148ovan\u00e1 len v z\u00e1konom upravenom r\u00e1mci. Tento z\u00e1konn\u00fd r\u00e1mec stanovuje Z\u00e1kon o transparentnosti m\u00e9di\u00ed. Napr\u00edklad inzer\u00e1ty verejnej spr\u00e1vy musia by\u0165 \u010disto informat\u00edvne a &#8230;","protected":false},"author":1,"featured_media":0,"parent":40896,"menu_order":34,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[768],"tags":[],"class_list":["post-43464","page","type-page","status-publish","hentry","category-sutazne-pravo"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/sk\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Reklama pre politikov a strany smie by\u0165 zverej\u0148ovan\u00e1 len v z\u00e1konom upravenom r\u00e1mci. Tento z\u00e1konn\u00fd r\u00e1mec stanovuje Z\u00e1kon o transparentnosti m\u00e9di\u00ed. Napr\u00edklad inzer\u00e1ty verejnej spr\u00e1vy musia by\u0165 \u010disto informat\u00edvne a ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages\/43464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/comments?post=43464"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages\/43464\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages\/40896"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/media?parent=43464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/categories?post=43464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/tags?post=43464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}