{"id":42815,"date":"2022-12-23T09:45:39","date_gmt":"2022-12-23T08:45:39","guid":{"rendered":"https:\/\/harlander-partner.eu\/sutazne-pravo\/zakon-o-oznacovani-cien\/"},"modified":"2025-11-25T10:02:48","modified_gmt":"2025-11-25T09:02:48","slug":"zakon-o-oznacovani-cien","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/sk\/sutazne-pravo\/zakon-o-oznacovani-cien\/","title":{"rendered":"Z\u00e1kon o ozna\u010dovan\u00ed cien"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-preisauszeichnungsgesetz\">Z\u00e1kon o ozna\u010dovan\u00ed cien<\/h2>\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Obsah<\/h2><ul><li><a href=\"https:\/\/harlander-partner.eu\/sk\/sutazne-pravo\/zakon-o-oznacovani-cien\/#h-preisauszeichnungsgesetz\" level=\"2\">Z\u00e1kon o ozna\u010dovan\u00ed cien<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/sk\/sutazne-pravo\/zakon-o-oznacovani-cien\/#h-angabe-von-preisermassigungen-im-webshop-und-im-stationaren-vertrieb\" level=\"2\">Uv\u00e1dzanie zliav v e-shope a v kamenn\u00fdch predajniach<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/sk\/sutazne-pravo\/zakon-o-oznacovani-cien\/#h-was-ist-zweck-des-preisauszeichnungsgesetzes\" level=\"2\">Ak\u00fd je \u00fa\u010del z\u00e1kona o ozna\u010dovan\u00ed cien?<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/sk\/sutazne-pravo\/zakon-o-oznacovani-cien\/#h-fur-wen-gilt-die-neue-regelung-des-9a-prag\" level=\"2\">Pre koho plat\u00ed nov\u00e1 \u00faprava \u00a7 9a PrAG?<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/sk\/sutazne-pravo\/zakon-o-oznacovani-cien\/#h-was-ist-eine-preisermassigung-im-sinn-des-9a-prag\" level=\"2\">\u010co je z\u013eava v zmysle \u00a7 9a PrAG?<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/sk\/sutazne-pravo\/zakon-o-oznacovani-cien\/#h-fallt-die-werbung-mit-einer-gegenuberstellung-zu-einer-unverbindlichen-preisempfehlung-uvp-preise-in-den-anwendungsbereich-des-9a-prag\" level=\"2\">Spad\u00e1 reklama s porovnan\u00edm s nez\u00e1v\u00e4znou odpor\u00fa\u010danou cenou (UVP ceny) do rozsahu p\u00f4sobnosti \u00a7 9a PrAG?<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/sk\/sutazne-pravo\/zakon-o-oznacovani-cien\/#h-was-ist-konkret-bei-der-werbung-mit-der-bekanntgabe-einer-preisermassigung-anzugeben\" level=\"2\">\u010co konkr\u00e9tne je potrebn\u00e9 uvies\u0165 pri reklame s ozn\u00e1men\u00edm z\u013eavy?<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/sk\/sutazne-pravo\/zakon-o-oznacovani-cien\/#h-in-welcher-form-hat-die-angabe-des-vormals-niedrigsten-preises-zu-erfolgen\" level=\"2\">V akej forme sa m\u00e1 uv\u00e1dza\u0165 predt\u00fdm najni\u017e\u0161ia cena?<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/sk\/sutazne-pravo\/zakon-o-oznacovani-cien\/#h-wie-ist-bei-schrittweiser-preisermassigung-vorzugehen\" level=\"2\">Ako postupova\u0165 pri postupnom zni\u017eovan\u00ed cien?<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/sk\/sutazne-pravo\/zakon-o-oznacovani-cien\/#h-welche-folgen-drohen-bei-verstoss-gegen-die-regelung-des-9a-prag\" level=\"2\">Ak\u00e9 n\u00e1sledky hrozia pri poru\u0161en\u00ed \u00fapravy \u00a7 9a PrAG?<\/a><\/li><\/ul><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-angabe-von-preisermassigungen-im-webshop-und-im-stationaren-vertrieb\"><strong>Uv\u00e1dzanie zliav v e-shope a v kamenn\u00fdch predajniach<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Reklama so z\u013eavami je ob\u013e\u00faben\u00fdm prostriedkom na zv\u00fd\u0161enie predaja produktu. Najm\u00e4 v obchode v oblasti B2C je v\u0161ak v s\u00favislosti s ozna\u010dovan\u00edm cien potrebn\u00e9 dodr\u017eiava\u0165 z\u00e1v\u00e4zn\u00e9 z\u00e1konn\u00e9 ustanovenia: V Rak\u00fasku upravuje podmienky uv\u00e1dzania cien najm\u00e4 Z\u00e1kon o ozna\u010dovan\u00ed cien (PrAG). Tento z\u00e1kon bol ned\u00e1vno novelizovan\u00fd v r\u00e1mci implement\u00e1cie tzv. Omnibusovej smernice E\u00da prostredn\u00edctvom z\u00e1kona o implement\u00e1cii moderniza\u010dnej smernice (MoRUG II) a bola zaveden\u00e1 prakticky mimoriadne relevantn\u00e1 \u00faprava \u00a7 9a PrAG, v ktorej sa nach\u00e1dzaj\u00fa ustanovenia t\u00fdkaj\u00face sa reklamy so z\u013eavami.  <\/p>\n\n<p class=\"wp-block-paragraph\">V tomto \u010dl\u00e1nku sa zaober\u00e1me aktu\u00e1lne platn\u00fdmi pr\u00e1vnymi predpismi v s\u00favislosti s reklamou so z\u013eavami v e-shope a v kamenn\u00fdch predajniach z d\u00f4vodu noveliz\u00e1cie z\u00e1kona o ozna\u010dovan\u00ed cien.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-was-ist-zweck-des-preisauszeichnungsgesetzes\"><strong>Ak\u00fd je \u00fa\u010del z\u00e1kona o ozna\u010dovan\u00ed cien?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Zmyslom a \u00fa\u010delom \u00fapravy ozna\u010dovania cien je zabr\u00e1ni\u0165 klamaniu spotrebite\u013eov o cene tovaru a zn\u00ed\u017een\u00ed ceny. Prostredn\u00edctvom vecne spr\u00e1vnych a \u00fapln\u00fdch inform\u00e1ci\u00ed pre spotrebite\u013eov sa m\u00e1 posilni\u0165 postavenie spotrebite\u013ea prostredn\u00edctvom mo\u017enost\u00ed porovn\u00e1vania cien vo\u010di obchodu a priemyslu a t\u00fdm podpori\u0165 hospod\u00e1rska s\u00fa\u0165a\u017e. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-fur-wen-gilt-die-neue-regelung-des-9a-prag\"><strong>Pre koho plat\u00ed nov\u00e1 \u00faprava \u00a7 9a PrAG?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Rozsah p\u00f4sobnosti z\u00e1kona o ozna\u010dovan\u00ed cien je obmedzen\u00fd na oblas\u0165 B2C, teda plat\u00ed len pre ponuky podnikate\u013eov, ktor\u00e9 s\u00fa ur\u010den\u00e9 spotrebite\u013eom.<\/p>\n\n<p class=\"wp-block-paragraph\">Nov\u00e1 \u00faprava v s\u00favislosti s reklamou so z\u013eavami plat\u00ed predov\u0161etk\u00fdm pre obchodn\u00edkov, a to tak v online obchode, ako aj v kamenn\u00fdch predajniach. Ustanovenia platia aj pre obchodn\u00edkov mimo Eur\u00f3pskej \u00fanie, pokia\u013e je ich predaj zameran\u00fd aj na Eur\u00f3psku \u00faniu. <\/p>\n\n<p class=\"wp-block-paragraph\">Sprostredkovatelia, ako napr\u00edklad prev\u00e1dzkovatelia online trhov\u00edsk, s\u00fa z rozsahu p\u00f4sobnosti \u00a7 9a PrAG vy\u0148at\u00ed, pokia\u013e sami nevystupuj\u00fa ako obchodn\u00edci na platform\u00e1ch. Ani prev\u00e1dzkovatelia platforiem na porovn\u00e1vanie cien nie s\u00fa zahrnut\u00ed do rozsahu p\u00f4sobnosti \u00fapravy. \u00daprava \u00a7 9a PrAG t\u00fdkaj\u00faca sa reklamy so z\u013eavami plat\u00ed navy\u0161e len pre predaj tovaru, nie v\u0161ak pre ponuku slu\u017eieb a digit\u00e1lneho obsahu. Okrem toho existuj\u00fa v\u00fdnimky pre r\u00fdchlo sa kaziaci tovar a tovar s kr\u00e1tkou trvanlivos\u0165ou.   <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-was-ist-eine-preisermassigung-im-sinn-des-9a-prag\"><strong>\u010co je z\u013eava v zmysle \u00a7 9a PrAG?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Ozn\u00e1menie z\u013eavy v zmysle \u00a7 9a PrAG je reklamn\u00e9 vyhl\u00e1senie, ktor\u00fdm sa vecne oznamuje, \u017ee tovar je teraz pon\u00fakan\u00fd za ni\u017e\u0161iu cenu, ne\u017e tomu bolo predt\u00fdm. Z\u013eava sa m\u00e1 uv\u00e1dza\u0165 v sum\u00e1ch alebo percent\u00e1ch. <\/p>\n\n<p class=\"wp-block-paragraph\">Porovn\u00e1vanie cien s in\u00fdmi spolo\u010dnos\u0165ami, v\u0161eobecn\u00e9 reklamn\u00e9 vyhl\u00e1senia ako \u201enajlep\u0161ia cena\u201c, mno\u017estevn\u00e9 z\u013eavy alebo kup\u00f3ny nespadaj\u00fa do rozsahu p\u00f4sobnosti \u00a7 9a PrAG. Upozor\u0148ujeme v\u0161ak, \u017ee pri tak\u00fdchto reklamn\u00fdch opatreniach je potrebn\u00e9 dodr\u017eiava\u0165 najm\u00e4 pr\u00edslu\u0161n\u00e9 predpisy s\u00fa\u0165a\u017en\u00e9ho pr\u00e1va. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-fallt-die-werbung-mit-einer-gegenuberstellung-zu-einer-unverbindlichen-preisempfehlung-uvp-preise-in-den-anwendungsbereich-des-9a-prag\"><strong>Spad\u00e1 reklama s porovnan\u00edm s nez\u00e1v\u00e4znou odpor\u00fa\u010danou cenou (UVP ceny) do rozsahu p\u00f4sobnosti \u00a7 9a PrAG?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Porovn\u00e1vanie cien s nez\u00e1v\u00e4zn\u00fdmi odpor\u00fa\u010dan\u00fdmi cenami spad\u00e1 do rozsahu p\u00f4sobnosti \u00a7 9a PrAG vtedy, ak je s porovnan\u00edm spojen\u00e9 ozn\u00e1menie z\u013eavy. To je napr\u00edklad pr\u00edpad, ke\u010f je nez\u00e1v\u00e4zn\u00e1 odpor\u00fa\u010dan\u00e1 cena pre\u0161krtnut\u00e1 alebo pri reklame so znen\u00edm \u201enamiesto UVP 19,99 \u20ac teraz len 14,99 \u20ac\u201c. <\/p>\n\n<p class=\"wp-block-paragraph\">Je teda potrebn\u00e9 v ka\u017edom jednotlivom pr\u00edpade rozhodn\u00fa\u0165, \u010di je s reklamou s nez\u00e1v\u00e4zn\u00fdmi odpor\u00fa\u010dan\u00fdmi cenami spojen\u00e9 ozn\u00e1menie z\u013eavy. Ak \u00e1no, je potrebn\u00e9 splni\u0165 po\u017eiadavky \u00a7 9a PrAG. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-was-ist-konkret-bei-der-werbung-mit-der-bekanntgabe-einer-preisermassigung-anzugeben\"><strong>\u010co konkr\u00e9tne je potrebn\u00e9 uvies\u0165 pri reklame s ozn\u00e1men\u00edm z\u013eavy?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">\u00daprava \u00a7 9a PrAG stanovuje, \u017ee pri ozn\u00e1men\u00ed z\u013eavy je okrem aktu\u00e1lnej ceny potrebn\u00e9 uvies\u0165 aj najni\u017e\u0161iu cenu, ktor\u00e1 bola pon\u00fakan\u00e1 aspo\u0148 raz v priebehu posledn\u00fdch 30 dn\u00ed pred z\u013eavou v rovnakom distribu\u010dnom kan\u00e1li. Uvedenie predt\u00fdm najni\u017e\u0161ej ceny sa mus\u00ed uskuto\u010dni\u0165 v rovnakom reklamnom m\u00e9diu ako ozn\u00e1menie z\u013eavy (tla\u010d, online, r\u00e1dio, TV, v samotnom kamennom obchode). <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-in-welcher-form-hat-die-angabe-des-vormals-niedrigsten-preises-zu-erfolgen\"><strong>V akej forme sa m\u00e1 uv\u00e1dza\u0165 predt\u00fdm najni\u017e\u0161ia cena?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Z\u00e1kon podrobne neupravuje, ako sa m\u00e1 uv\u00e1dza\u0165 predt\u00fdm najni\u017e\u0161ia cena. Z \u010dl\u00e1nku 4 smernice o uv\u00e1dzan\u00ed cien vypl\u00fdva, \u017ee uvedenie ceny mus\u00ed by\u0165 v ka\u017edom pr\u00edpade \u013eahko \u010ditate\u013en\u00e9 a priradite\u013en\u00e9 pre priemern\u00e9ho pozorn\u00e9ho pozorovate\u013ea. Z n\u00e1\u0161ho poh\u013eadu nie s\u00fa pr\u00edpustn\u00e9 napr\u00edklad vertik\u00e1lne potla\u010de, ve\u013emi mal\u00e9, ne\u010ditate\u013en\u00e9 potla\u010de, ako aj medi\u00e1lne prelomy.  <\/p>\n\n<p class=\"wp-block-paragraph\">Odpor\u00fa\u010dame uv\u00e1dza\u0165 ceny v e-shope priamo na str\u00e1nke produktu a priradite\u013en\u00e9 k pr\u00edslu\u0161n\u00e9mu produktu. Neodpor\u00fa\u010da sa napr\u00edklad uv\u00e1dzanie ceny v p\u00e4te str\u00e1nky. <\/p>\n\n<p class=\"wp-block-paragraph\">Naopak, nie je potrebn\u00e9 uv\u00e1dza\u0165, ako dlho bola predt\u00fdm najni\u017e\u0161ia cena po\u017eadovan\u00e1.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-wie-ist-bei-schrittweiser-preisermassigung-vorzugehen\"><strong>Ako postupova\u0165 pri postupnom zni\u017eovan\u00ed cien?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Ak sa z\u013eava vykon\u00e1va postupne \u2013 teda bez zv\u00fd\u0161enia ceny \u2013 je potrebn\u00e9 uvies\u0165 cenu, ktor\u00e1 bola po\u017eadovan\u00e1 pred za\u010diatkom postupn\u00e9ho zni\u017eovania ceny za pr\u00edslu\u0161n\u00fd produkt. To je relevantn\u00e9 najm\u00e4 pre predaj sez\u00f3nneho tovaru a pre v\u00fdpredaje. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-welche-folgen-drohen-bei-verstoss-gegen-die-regelung-des-9a-prag\"><strong>Ak\u00e9 n\u00e1sledky hrozia pri poru\u0161en\u00ed \u00fapravy \u00a7 9a PrAG?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Pri poru\u0161en\u00ed PrAG hroz\u00ed na jednej strane spr\u00e1vna pokuta pod\u013ea \u00a7 15 PrAG.<\/p>\n\n<p class=\"wp-block-paragraph\">Na druhej strane existuje aj mo\u017enos\u0165 \u017ealoby zo strany ochrann\u00e9ho zv\u00e4zu, resp. konkurentov z d\u00f4vodu poru\u0161enia <a href=\"https:\/\/harlander-partner.eu\/sk\/sutazne-pravo\/%c2%a7-1-uwg-nekale-obchodne-praktiky\/\" title=\"\u00a7 1 UWG \u2013 Nekal\u00e9 obchodn\u00e9 praktiky\">\u00a7 1 UWG<\/a> (skupina pr\u00edpadov poru\u0161enia pr\u00e1va).<\/p>\n","protected":false},"excerpt":{"rendered":"Z\u00e1kon o ozna\u010dovan\u00ed cien Uv\u00e1dzanie zliav v e-shope a v kamenn\u00fdch predajniach Reklama so z\u013eavami je ob\u013e\u00faben\u00fdm prostriedkom na zv\u00fd\u0161enie predaja produktu. Najm\u00e4 v obchode v oblasti B2C je v\u0161ak &#8230;","protected":false},"author":1,"featured_media":0,"parent":40896,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[768],"tags":[],"class_list":["post-42815","page","type-page","status-publish","hentry","category-sutazne-pravo"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/sk\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Z\u00e1kon o ozna\u010dovan\u00ed cien Uv\u00e1dzanie zliav v e-shope a v kamenn\u00fdch predajniach Reklama so z\u013eavami je ob\u013e\u00faben\u00fdm prostriedkom na zv\u00fd\u0161enie predaja produktu. Najm\u00e4 v obchode v oblasti B2C je v\u0161ak ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages\/42815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/comments?post=42815"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages\/42815\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages\/40896"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/media?parent=42815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/categories?post=42815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/tags?post=42815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}