{"id":42465,"date":"2020-08-02T20:01:21","date_gmt":"2020-08-02T18:01:21","guid":{"rendered":"https:\/\/harlander-partner.eu\/pravo-ochrannych-znamok\/slovna-ochranna-znamka\/"},"modified":"2025-11-25T09:57:46","modified_gmt":"2025-11-25T08:57:46","slug":"slovna-ochranna-znamka","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/sk\/pravo-ochrannych-znamok\/slovna-ochranna-znamka\/","title":{"rendered":"Slovn\u00e1 ochrann\u00e1 zn\u00e1mka"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Slovn\u00e1 ochrann\u00e1 zn\u00e1mka<\/h2><ul><li><a href=\"#h-wortmarke\" data-level=\"2\">Slovn\u00e1 ochrann\u00e1 zn\u00e1mka<\/a><\/li><li><a href=\"#h-gross-und-kleinschreibung\" data-level=\"2\">Ve\u013ek\u00e9 a mal\u00e9 p\u00edsmen\u00e1<\/a><\/li><li><a href=\"#h-unterscheidungskraft\" data-level=\"2\">Rozli\u0161ovacia sp\u00f4sobilos\u0165<\/a><ul><li><a href=\"#h-fantasiebegriffe\" data-level=\"3\">Fantazijn\u00e9 pojmy<\/a><\/li><li><a href=\"#h-worter-des-allgemeinen-sprachgebrauchs\" data-level=\"3\">Slov\u00e1 be\u017en\u00e9ho jazyka<\/a><\/li><li><a href=\"#h-fremdsprachige-begriffe\" data-level=\"3\">Cudzojazy\u010dn\u00e9 pojmy<\/a><\/li><li><a href=\"#h-wortneuschopfungen\" data-level=\"3\">Novotvary<\/a><\/li><li><a href=\"#h-personennamen\" data-level=\"3\">Osobn\u00e9 men\u00e1<\/a><\/li><li><a href=\"#h-verkehrsgeltung\" data-level=\"3\">Obchodn\u00e1 poves\u0165<\/a><\/li><\/ul><\/li><li><a href=\"#h-abgrenzung-zur-wort-bild-marke\" data-level=\"2\">Rozl\u00ed\u0161enie od slovno-obrazovej ochrannej zn\u00e1mky<\/a><\/li><li><a href=\"#h-andere-markenarten\" data-level=\"2\">In\u00e9 typy ochrann\u00fdch zn\u00e1mok<\/a><\/li><li><a href=\"#h-kosten-einer-wortmarke\" data-level=\"2\">N\u00e1klady na slovn\u00fa ochrann\u00fa zn\u00e1mku<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia\"><span class=\"mr-cta-link-normal\">Vyberte si preferovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-wortmarke\">Slovn\u00e1 ochrann\u00e1 zn\u00e1mka<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Slovn\u00e1 ochrann\u00e1 zn\u00e1mka<\/strong> pozost\u00e1va v\u00fdlu\u010dne z p\u00edsmen, \u010d\u00edslic a ur\u010dit\u00fdch povolen\u00fdch interpunk\u010dn\u00fdch a \u0161peci\u00e1lnych znakov. Ako <strong>slovn\u00e1 ochrann\u00e1 zn\u00e1mka<\/strong> prich\u00e1dzaj\u00fa do \u00favahy tak slov\u00e1 v klasickom zmysle, ako aj samotn\u00e9 kombin\u00e1cie znakov. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eBer\u00fchmte Beispiele f\u00fcr Wortmarken sind \u201eRed Bull\u201c, \u201eCoca-Cola\u201c, \u201eApple\u201c oder \u201e4711\u201c.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia\"><span class=\"mr-cta-link-normal\">Vyberte si preferovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-gross-und-kleinschreibung\">Ve\u013ek\u00e9 a mal\u00e9 p\u00edsmen\u00e1<\/h2>\n\n<p class=\"wp-block-paragraph\">Ochrana slovnej ochrannej zn\u00e1mky sa v z\u00e1sade vz\u0165ahuje na ve\u013ek\u00e9 aj mal\u00e9 p\u00edsmen\u00e1. \u201e<strong>APPLE<\/strong>\u201c, \u201e<strong>apple<\/strong>\u201c a \u201e<strong>aPPle<\/strong>\u201c by teda boli identick\u00e9 slovn\u00e9 ochrann\u00e9 zn\u00e1mky.<\/p>\n\n<p class=\"wp-block-paragraph\">Ak v\u0161ak pr\u00e1ve ur\u010dit\u00fdm pou\u017eit\u00edm ve\u013ek\u00fdch alebo mal\u00fdch p\u00edsmen vznikne \u0161pecifick\u00fd v\u00fdznam slovnej ochrannej zn\u00e1mky, r\u00f4zne sp\u00f4soby p\u00edsania sa nepova\u017euj\u00fa za identick\u00e9. Zatia\u013e \u010do \u201e<strong>BioID<\/strong>\u201c m\u00e1 jasn\u00fd v\u00fdznam, v pr\u00edpade \u201e<strong>bioid<\/strong>\u201c to tak nie je. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-unterscheidungskraft\">Rozli\u0161ovacia sp\u00f4sobilos\u0165<\/h2>\n\n<p class=\"wp-block-paragraph\">Slovn\u00e1 ochrann\u00e1 zn\u00e1mka mus\u00ed ma\u0165 na registr\u00e1ciu \u2013 rovnako ako v\u0161etky typy ochrann\u00fdch zn\u00e1mok \u2013 rozli\u0161ovaciu sp\u00f4sobilos\u0165. Rozli\u0161ovacia sp\u00f4sobilos\u0165 je konkr\u00e9tna schopnos\u0165 ochrannej zn\u00e1mky priradi\u0165 registrovan\u00e9 tovary alebo slu\u017eby k ur\u010dit\u00e9mu podniku. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-fantasiebegriffe\">Fantazijn\u00e9 pojmy<\/h3>\n\n<p class=\"wp-block-paragraph\">Fantazijn\u00e9 pojmy, ako napr\u00edklad Manner pre \u010dokol\u00e1dov\u00e9 rezy, \u010dasto maj\u00fa obzvl\u00e1\u0161\u0165 vysok\u00fa rozli\u0161ovaciu sp\u00f4sobilos\u0165 \u2013 rozsah ochrany tak\u00fdchto slovn\u00fdch ochrann\u00fdch zn\u00e1mok je primerane ve\u013ek\u00fd. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-worter-des-allgemeinen-sprachgebrauchs\">Slov\u00e1 be\u017en\u00e9ho jazyka<\/h3>\n\n<p class=\"wp-block-paragraph\">Aj slov\u00e1 z be\u017en\u00e9ho jazyka s\u00fa pr\u00edpustn\u00e9 ako slovn\u00e9 ochrann\u00e9 zn\u00e1mky pri dodr\u017ean\u00ed krit\u00e9ri\u00ed. <\/p>\n\n<p class=\"wp-block-paragraph\">Registr\u00e1cia slova \u201eApple\u201c ako odrody jablka by bola pre nedostatok rozli\u0161ovacej sp\u00f4sobilosti nepr\u00edpustn\u00e1. \u201eApple\u201c je to ist\u00e9 ako \u201eApfel\u201c (jablko) a preto nie je vhodn\u00e9 na priradenie odrody jablka k ur\u010dit\u00e9mu dod\u00e1vate\u013eovi. Registr\u00e1cia slova \u201eApple\u201c pre hru\u0161ky by v\u0161ak bola zav\u00e1dzaj\u00faca a preto tie\u017e nepr\u00edpustn\u00e1.  <\/p>\n\n<p class=\"wp-block-paragraph\">Registr\u00e1cia slova \u201eApple\u201c ako slovnej ochrannej zn\u00e1mky pre po\u010d\u00edta\u010de bola v\u0161ak pr\u00edpustn\u00e1, preto\u017ee pojem \u201eApple\u201c v minulosti nebol my\u0161lienkovo sp\u00e1jan\u00fd s po\u010d\u00edta\u010dmi. Preto bol pojem \u201eApple\u201c vhodn\u00fd na priradenie po\u010d\u00edta\u010dov k ur\u010dit\u00e9mu dod\u00e1vate\u013eovi. Napokon, po\u010d\u00edta\u010de s\u00fa nie\u010do \u00faplne in\u00e9 ako ovocie, tak\u017ee neexistovalo ani \u017eiadne riziko zav\u00e1dzania.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-fremdsprachige-begriffe\">Cudzojazy\u010dn\u00e9 pojmy<\/h3>\n\n<p class=\"wp-block-paragraph\">Pre cudzojazy\u010dn\u00e9 pojmy plat\u00ed to ist\u00e9. Talianske slovo pre jablko \u201eMela\u201c preto tie\u017e nem\u00f4\u017ee by\u0165 registrovan\u00e9 ako odroda ovocia. <\/p>\n\n<p class=\"wp-block-paragraph\">Pred registr\u00e1ciou ochrannej zn\u00e1mky s textov\u00fdmi prvkami je preto potrebn\u00e9 preveri\u0165, \u010di sa slov\u00e1 vyskytuj\u00fa v cudzom jazyku. Zmysluplne sa to v\u0161ak deje u\u017e po\u010das tvoriv\u00e9ho procesu. Toto pravidlo opakovane zanedb\u00e1vaj\u00fa aj ve\u013ek\u00e9 koncerny, ke\u010f napr\u00edklad zna\u010dka najnov\u0161ieho modelu auta m\u00e1 v cudzom jazyku kompromituj\u00faci v\u00fdznam.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-wortneuschopfungen\">Novotvary<\/h3>\n\n<p class=\"wp-block-paragraph\">Problematick\u00e9 s\u00fa novotvary, ktor\u00e9 sa skladaj\u00fa z \u010dast\u00ed slov be\u017en\u00e9ho jazyka.<\/p>\n\n<p class=\"wp-block-paragraph\">V pr\u00edpade \u201eBioID\u201c to viedlo k zamietnutiu z\u00e1pisu ako slovnej ochrannej zn\u00e1mky, preto\u017ee pojem zlo\u017een\u00fd z \u201eBio\u201c a \u201eID\u201c bol pova\u017eovan\u00fd za \u010disto opisn\u00fd a bez rozli\u0161ovacej sp\u00f4sobilosti.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-personennamen\">Osobn\u00e9 men\u00e1<\/h3>\n\n<p class=\"wp-block-paragraph\">Registr\u00e1cia osobn\u00fdch mien ako slovnej ochrannej zn\u00e1mky je pr\u00edpustn\u00e1. Prihl\u00e1\u0161ke krstn\u00e9ho mena \u201eHugo\u201c ako druhu chleba teda ni\u010d nebr\u00e1ni. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-verkehrsgeltung\">Obchodn\u00e1 poves\u0165<\/h3>\n\n<p class=\"wp-block-paragraph\">V z\u00e1sade nie je mo\u017en\u00e1 registr\u00e1cia pojmov bez rozli\u0161ovacej sp\u00f4sobilosti ako slovnej ochrannej zn\u00e1mky.<\/p>\n\n<p class=\"wp-block-paragraph\">Nie\u010do in\u00e9 plat\u00ed v pr\u00edpade existencie obchodnej reput\u00e1cie. Ak v\u00e4\u010d\u0161ina osloven\u00fdch obchodn\u00fdch kruhov sp\u00e1ja ur\u010dit\u00fd pojem s v\u00fdrobcom, potom m\u00f4\u017eu by\u0165 ako slovn\u00e1 ochrann\u00e1 zn\u00e1mka registrovan\u00e9 aj pojmy bez rozli\u0161ovacej sp\u00f4sobilosti. Zn\u00e1mym rak\u00faskym pr\u00edkladom je \u010dasopis \u201eGewinn\u201c.  <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia\"><span class=\"mr-cta-link-normal\">Vyberte si preferovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-abgrenzung-zur-wort-bild-marke\">Rozl\u00ed\u0161enie od slovno-obrazovej ochrannej zn\u00e1mky<\/h2>\n\n<p class=\"wp-block-paragraph\">Farby, typy p\u00edsma, \u0161peci\u00e1lne usporiadanie a in\u00e9 grafick\u00e9 dizajnov\u00e9 prvky s\u00fa pri \u010dist\u00fdch slovn\u00fdch ochrann\u00fdch zn\u00e1mkach nepr\u00edpustn\u00e9. Ak ochrann\u00e1 zn\u00e1mka obsahuje nepr\u00edpustn\u00e9 \u0161peci\u00e1lne znaky alebo dizajnov\u00e9 prvky, mus\u00ed sa prihl\u00e1si\u0165 ako <a href=\"https:\/\/harlander-partner.eu\/sk\/pravo-ochrannych-znamok\/slovno-obrazova-ochranna-znamka\/\">slovno-obrazov\u00e1 ochrann\u00e1 zn\u00e1mka<\/a>. <\/p>\n\n<p class=\"wp-block-paragraph\">Ak textov\u00e1 \u010das\u0165 nem\u00e1 rozli\u0161ovaciu sp\u00f4sobilos\u0165, ale existuje logo s rozli\u0161ovacou sp\u00f4sobilos\u0165ou, potom je ako alternat\u00edva k slovnej ochrannej zn\u00e1mke predstavite\u013en\u00fd z\u00e1pis ako slovno-obrazov\u00e1 ochrann\u00e1 zn\u00e1mka. To s\u00edce nevedie k ochrane textovej \u010dasti bez rozli\u0161ovacej sp\u00f4sobilosti, ale v ur\u010dit\u00fdch kon\u0161tel\u00e1ci\u00e1ch to m\u00f4\u017ee ma\u0165 zmysel. <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia\"><span class=\"mr-cta-link-normal\">Vyberte si preferovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-andere-markenarten\">In\u00e9 typy ochrann\u00fdch zn\u00e1mok<\/h2>\n\n<p class=\"linkboxes wp-block-paragraph\"><a href=\"https:\/\/marketingrecht.eu\/wortmarke\/\">Slovn\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/bildmarke\/\">Obrazov\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/wort-bild-marke\/\">Kombinovan\u00e9 slovn\u00e9 a obrazov\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/farbmarke\/\">Farebn\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/3d-marken\/\">3D ochrann\u00e9 zn\u00e1mky \/ Tvarov\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/positionsmarke\/\">Pozi\u010dn\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/mustermarke\/\">Vzorov\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/klangmarke-hoermarke\/\">Zvukov\u00e9 ochrann\u00e9 zn\u00e1mky \/ Sluchov\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/kennfadenmarke\/\">Identifika\u010dn\u00e9 vl\u00e1knov\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/hologrammmarke\/\">Hologramov\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/bewegungsmarke\/\">Pohybov\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/multimediamarken\/\">Multimedi\u00e1lne ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/sonstige-marken\/\">Ostatn\u00e9 ochrann\u00e9 zn\u00e1mky<\/a><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kosten-einer-wortmarke\">N\u00e1klady na slovn\u00fa ochrann\u00fa zn\u00e1mku<\/h2>\n\n<p class=\"wp-block-paragraph\">Chcete si zaregistrova\u0165 slovn\u00fa ochrann\u00fa zn\u00e1mku? Potom ste u n\u00e1s spr\u00e1vne! <\/p>\n\n<p class=\"wp-block-paragraph\">Preh\u013ead n\u00e1kladov a poplatkov n\u00e1jdete v na\u0161ich <a href=\"https:\/\/harlander-partner.eu\/sk\/pravo-ochrannych-znamok\/baliky-ochrany-znacky\/\">bal\u00edkoch ochrany ochrannej zn\u00e1mky<\/a> s fixn\u00fdmi cenami.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia\"><span class=\"mr-cta-link-normal\">Vyberte si preferovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"Slovn\u00e1 ochrann\u00e1 zn\u00e1mka Slovn\u00e1 ochrann\u00e1 zn\u00e1mka pozost\u00e1va v\u00fdlu\u010dne z p\u00edsmen, \u010d\u00edslic a ur\u010dit\u00fdch povolen\u00fdch interpunk\u010dn\u00fdch a \u0161peci\u00e1lnych znakov. Ako slovn\u00e1 ochrann\u00e1 zn\u00e1mka prich\u00e1dzaj\u00fa do \u00favahy tak slov\u00e1 v klasickom zmysle, &#8230;","protected":false},"author":1,"featured_media":0,"parent":42429,"menu_order":80,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[792],"tags":[],"class_list":["post-42465","page","type-page","status-publish","hentry","category-pravo-ochrannych-znamok"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/sk\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Slovn\u00e1 ochrann\u00e1 zn\u00e1mka Slovn\u00e1 ochrann\u00e1 zn\u00e1mka pozost\u00e1va v\u00fdlu\u010dne z p\u00edsmen, \u010d\u00edslic a ur\u010dit\u00fdch povolen\u00fdch interpunk\u010dn\u00fdch a \u0161peci\u00e1lnych znakov. Ako slovn\u00e1 ochrann\u00e1 zn\u00e1mka prich\u00e1dzaj\u00fa do \u00favahy tak slov\u00e1 v klasickom zmysle, ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages\/42465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/comments?post=42465"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages\/42465\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages\/42429"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/media?parent=42465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/categories?post=42465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/tags?post=42465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}