{"id":41277,"date":"2020-08-02T20:01:10","date_gmt":"2020-08-02T18:01:10","guid":{"rendered":"https:\/\/harlander-partner.eu\/obrazova-ochranna-znamka\/"},"modified":"2025-11-25T10:39:21","modified_gmt":"2025-11-25T09:39:21","slug":"obrazova-ochranna-znamka","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/sk\/pravo-ochrannych-znamok\/obrazova-ochranna-znamka\/","title":{"rendered":"Obrazov\u00e1 ochrann\u00e1 zn\u00e1mka"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Obrazov\u00e1 ochrann\u00e1 zn\u00e1mka<\/h2><ul><li><a href=\"#h-was-ist-eine-bildmarke\" data-level=\"2\">\u010co je obrazov\u00e1 ochrann\u00e1 zn\u00e1mka?<\/a><\/li><li><a href=\"#h-anpassungen-an-den-zeitgeist\" data-level=\"2\">Prisp\u00f4sobenia duchu doby<\/a><\/li><li><a href=\"#h-abgrenzung-zu-anderen-markenarten\" data-level=\"2\">Rozl\u00ed\u0161enie od in\u00fdch typov ochrann\u00fdch zn\u00e1mok<\/a><\/li><li><a href=\"#h-andere-markenarten\" data-level=\"2\">In\u00e9 typy ochrann\u00fdch zn\u00e1mok<\/a><\/li><li><a href=\"#h-kosten-einer-bildmarke\" data-level=\"2\">N\u00e1klady na obrazov\u00fa ochrann\u00fa zn\u00e1mku<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia\"><span class=\"mr-cta-link-normal\">Vyberte si preferovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-was-ist-eine-bildmarke\">\u010co je obrazov\u00e1 ochrann\u00e1 zn\u00e1mka?<\/h2>\n\n<p><strong>Obrazov\u00e1 ochrann\u00e1 zn\u00e1mka<\/strong> pozost\u00e1va z dvojrozmern\u00fdch grafick\u00fdch a obrazov\u00fdch zobrazen\u00ed. <strong>Obrazov\u00e1 ochrann\u00e1 zn\u00e1mka<\/strong> neobsahuje \u017eiadne prvky slovnej ochrannej zn\u00e1mky, teda \u017eiadne latinsk\u00e9 p\u00edsmen\u00e1, \u017eiadne \u010d\u00edsla a \u017eiadne interpunk\u010dn\u00e9 a \u0161peci\u00e1lne znaky povolen\u00e9 pre slovn\u00fa ochrann\u00fa zn\u00e1mku. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eDer Hauptanwendungsfall f\u00fcr reine Bildmarken sind rein grafische Logos. Aber auch Fotos oder Teile von Fotos k\u00f6nnten als Bildmarke gesch\u00fctzt werden.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia\"><span class=\"mr-cta-link-normal\">Vyberte si preferovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-anpassungen-an-den-zeitgeist\">Prisp\u00f4sobenia duchu doby<\/h2>\n\n<p>Problematick\u00e9 s\u00fa \u2013 rovnako ako pri v\u0161etk\u00fdch <a href=\"https:\/\/harlander-partner.eu\/sk\/pravo-ochrannych-znamok\/\">typoch ochrann\u00fdch zn\u00e1mok<\/a> \u2013 neskor\u0161ie zmeny. Najm\u00e4 log\u00e1 sa v priebehu \u010dasu radi graficky prisp\u00f4sobuj\u00fa aktu\u00e1lnemu duchu doby. Pokia\u013e je grafick\u00fd relaunch len mierny, teda logo je na prv\u00fd poh\u013ead rozpoznate\u013en\u00e9 ako mierna mut\u00e1cia p\u00f4vodn\u00e9ho loga, ochrana p\u00f4vodn\u00e9ho loga sa vz\u0165ahuje aj na mut\u00e1ciu.  <\/p>\n\n<p>Ak sa v\u0161ak dizajn nov\u00e9ho loga pr\u00edli\u0161 vzdiali od dizajnu chr\u00e1nen\u00e9ho loga, musela by sa zaregistrova\u0165 nov\u00e1 ochrann\u00e1 zn\u00e1mka. To m\u00f4\u017ee by\u0165, ak medzit\u00fdm boli zaregistrovan\u00e9 podobn\u00e9 ochrann\u00e9 zn\u00e1mky, pr\u00e1vne mimoriadne problematick\u00e9. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-abgrenzung-zu-anderen-markenarten\">Rozl\u00ed\u0161enie od in\u00fdch typov ochrann\u00fdch zn\u00e1mok<\/h2>\n\n<p>Obrazov\u00e1 ochrann\u00e1 zn\u00e1mka \u00fazko s\u00favis\u00ed s in\u00fdmi <a href=\"https:\/\/harlander-partner.eu\/sk\/pravo-ochrannych-znamok\/druhy-ochrannych-znamok\/\">formami ochrann\u00fdch zn\u00e1mok<\/a>.<\/p>\n\n<p>Obrazov\u00e9 ochrann\u00e9 zn\u00e1mky, ktor\u00e9 obsahuj\u00fa prvky slovnej ochrannej zn\u00e1mky, teda p\u00edsmen\u00e1, \u010d\u00edsla alebo interpunk\u010dn\u00e9 a \u0161peci\u00e1lne znaky povolen\u00e9 pre slovn\u00fa ochrann\u00fa zn\u00e1mku, sa maj\u00fa zaregistrova\u0165 ako <a href=\"https:\/\/harlander-partner.eu\/sk\/pravo-ochrannych-znamok\/slovno-obrazova-ochranna-znamka\/\">slovno-obrazov\u00e1 ochrann\u00e1 zn\u00e1mka<\/a>.<\/p>\n\n<p>Ak sa m\u00e1 chr\u00e1ni\u0165 nie dvojrozmern\u00e1, ale trojrozmern\u00e1 forma, potom je potrebn\u00e9 zaregistrova\u0165 tvarov\u00fa ochrann\u00fa zn\u00e1mku (3D zn\u00e1mku).<\/p>\n\n<p>Samotn\u00e9 bezkont\u00farov\u00e9 farby sa maj\u00fa zaregistrova\u0165 ako <a href=\"https:\/\/harlander-partner.eu\/sk\/pravo-ochrannych-znamok\/farebna-ochranna-znamka\/\">farebn\u00e9 ochrann\u00e9 zn\u00e1mky<\/a>.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia\"><span class=\"mr-cta-link-normal\">Vyberte si preferovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-andere-markenarten\">In\u00e9 typy ochrann\u00fdch zn\u00e1mok<\/h2>\n\n<p class=\"linkboxes\"><a href=\"https:\/\/marketingrecht.eu\/wortmarke\/\">Slovn\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/bildmarke\/\">Obrazov\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/wort-bild-marke\/\">Kombinovan\u00e9 slovn\u00e9 a obrazov\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/farbmarke\/\">Farebn\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/3d-marken\/\">3D ochrann\u00e9 zn\u00e1mky \/ Tvarov\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/positionsmarke\/\">Pozi\u010dn\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/mustermarke\/\">Vzorov\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/klangmarke-hoermarke\/\">Zvukov\u00e9 ochrann\u00e9 zn\u00e1mky \/ Sluchov\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/kennfadenmarke\/\">Identifika\u010dn\u00e9 vl\u00e1knov\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/hologrammmarke\/\">Hologramov\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/bewegungsmarke\/\">Pohybov\u00e9 ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/multimediamarken\/\">Multimedi\u00e1lne ochrann\u00e9 zn\u00e1mky<\/a> <a href=\"https:\/\/marketingrecht.eu\/sonstige-marken\/\">Ostatn\u00e9 ochrann\u00e9 zn\u00e1mky<\/a><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kosten-einer-bildmarke\">N\u00e1klady na obrazov\u00fa ochrann\u00fa zn\u00e1mku<\/h2>\n\n<p>Chcete si zaregistrova\u0165 obrazov\u00fa ochrann\u00fa zn\u00e1mku? Potom ste u n\u00e1s spr\u00e1vne! <\/p>\n\n<p>Preh\u013ead n\u00e1kladov a poplatkov n\u00e1jdete v na\u0161ich <a href=\"https:\/\/harlander-partner.eu\/sk\/pravo-ochrannych-znamok\/baliky-ochrany-znacky\/\">bal\u00edkoch ochrany ochrannej zn\u00e1mky<\/a> s fixn\u00fdmi cenami.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia\"><span class=\"mr-cta-link-normal\">Vyberte si preferovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"\u010co je obrazov\u00e1 ochrann\u00e1 zn\u00e1mka? Obrazov\u00e1 ochrann\u00e1 zn\u00e1mka pozost\u00e1va z dvojrozmern\u00fdch grafick\u00fdch a obrazov\u00fdch zobrazen\u00ed. Obrazov\u00e1 ochrann\u00e1 zn\u00e1mka neobsahuje \u017eiadne prvky slovnej ochrannej zn\u00e1mky, teda \u017eiadne latinsk\u00e9 p\u00edsmen\u00e1, \u017eiadne \u010d\u00edsla &#8230;","protected":false},"author":1,"featured_media":0,"parent":42429,"menu_order":82,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[792],"tags":[],"class_list":["post-41277","page","type-page","status-publish","hentry","category-pravo-ochrannych-znamok"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/sk\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"\u010co je obrazov\u00e1 ochrann\u00e1 zn\u00e1mka? Obrazov\u00e1 ochrann\u00e1 zn\u00e1mka pozost\u00e1va z dvojrozmern\u00fdch grafick\u00fdch a obrazov\u00fdch zobrazen\u00ed. Obrazov\u00e1 ochrann\u00e1 zn\u00e1mka neobsahuje \u017eiadne prvky slovnej ochrannej zn\u00e1mky, teda \u017eiadne latinsk\u00e9 p\u00edsmen\u00e1, \u017eiadne \u010d\u00edsla ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages\/41277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/comments?post=41277"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages\/41277\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages\/42429"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/media?parent=41277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/categories?post=41277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/tags?post=41277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}