{"id":41209,"date":"2019-11-29T14:33:11","date_gmt":"2019-11-29T13:33:11","guid":{"rendered":"https:\/\/harlander-partner.eu\/sutazne-pravo\/comu-musite-pravne-venovat-pozornost-pri-reklame\/"},"modified":"2025-11-25T09:53:19","modified_gmt":"2025-11-25T08:53:19","slug":"comu-musite-pravne-venovat-pozornost-pri-reklame","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/sk\/sutazne-pravo\/comu-musite-pravne-venovat-pozornost-pri-reklame\/","title":{"rendered":"\u010comu mus\u00edte pr\u00e1vne venova\u0165 pozornos\u0165 pri reklame"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Reklama m\u00e1 informova\u0165 z\u00e1kazn\u00edka o produktoch a novink\u00e1ch a motivova\u0165 ho k n\u00e1kupu. Mnoh\u00ed si denne l\u00e1mu hlavu nad najlep\u0161\u00edmi strat\u00e9giami, aby reklama viedla k \u017eelan\u00e9mu \u00faspechu. Nesmie sa pritom zabudn\u00fa\u0165, \u017ee je potrebn\u00e9 zoh\u013eadni\u0165 aj po\u010detn\u00e9 pr\u00e1vne aspekty.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-werberecht-ist-eine-querschnittsmaterie\">Reklamn\u00e9 pr\u00e1vo je prierezov\u00e1 oblas\u0165<\/h2>\n\n<p class=\"wp-block-paragraph\">\u201eReklamn\u00e9 pr\u00e1vo\u201c m\u00e1 svoj z\u00e1klad v r\u00f4znych pr\u00e1vnych zdrojoch. Najd\u00f4le\u017eitej\u0161ie s\u00fa autorsk\u00e9 pr\u00e1vo, s\u00fa\u0165a\u017en\u00e9 pr\u00e1vo a pr\u00e1vo ochrann\u00fdch zn\u00e1mok. To v\u0161ak nie je v\u0161etko \u2013 existuj\u00fa aj obmedzenia \u0161pecifick\u00e9 pre reklamu, ako napr\u00edklad obmedzenia \u0161pecifick\u00e9 pre osoby alebo profesie, produkty alebo m\u00e9di\u00e1.  <\/p>\n\n<p class=\"wp-block-paragraph\">V na\u0161ej s\u00e9rii \u201e\u010comu mus\u00edte pr\u00e1vne venova\u0165 pozornos\u0165 pri reklame\u201c ka\u017ed\u00fd de\u0148 v kr\u00e1tkom \u010dl\u00e1nku vysvet\u013eujeme jeden aspekt tejto rozsiahlej a zauj\u00edmavej t\u00e9my.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Pre\u010d\u00edtajte si tie\u017e: <\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/sk\/sutazne-pravo\/reklama-a-autorske-pravo\/\">\u201eReklama a autorsk\u00e9 pr\u00e1vo\u201c<\/a><\/strong> <\/li>\n\n\n\n<li> <strong>\u201eReklama a s\u00fa\u0165a\u017en\u00e9 pr\u00e1vo\u201c <\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/sk\/pravo-ochrannych-znamok\/\">\u201eReklama a pr\u00e1vo ochrann\u00fdch zn\u00e1mok\u201c<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/sk\/sutazne-pravo\/osobne-a-profesijne-obmedzenia-reklamy\/\">\u201eObmedzenia reklamy s\u00favisiace s osobami a profesiami\u201c<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/sk\/sutazne-pravo\/obmedzenia-reklamy-pre-vybrane-slobodne-povolania\/\">\u201eObmedzenia reklamy pre vybran\u00e9 slobodn\u00e9 povolania\u201c<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/sk\/sutazne-pravo\/reklama-a-maloleti\/\">\u201eReklama a malolet\u00ed\u201c<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/sk\/sutazne-pravo\/reklama-a-politici\/\">\u201eReklama a politici\u201c<\/a><\/strong><\/li>\n\n\n\n<li> <strong><a href=\"https:\/\/harlander-partner.eu\/sk\/sutazne-pravo\/rozhlasova-a-televizna-reklama\/\">\u201eRozhlasov\u00e1 a telev\u00edzna reklama\u201c<\/a><\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/harlander-partner.eu\/sk\/sutazne-pravo\/priamy-marketing\/\">\u201e<strong>Reklama a priamy marketing\u201c<\/strong><\/a><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/sk\/sutazne-pravo\/online-reklama\/\">  \u201eOnline reklama\u201c<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/sk\/sutazne-pravo\/obmedzenia-a-zakazy-reklamy-na-lieky\/\">\u201eObmedzenia a z\u00e1kazy reklamy na lieky\u201c<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/sk\/sutazne-pravo\/obmedzenia-a-zakazy-reklamy-na-zdravotnicke-pomocky\/\">\u201eObmedzenia a z\u00e1kazy reklamy na zdravotn\u00edcke pom\u00f4cky\u201c<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/sk\/sutazne-pravo\/reklama-a-alkoholicke-napoje\/\">\u201eReklama a alkoholick\u00e9 n\u00e1poje\u201c<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/harlander-partner.eu\/sk\/sutazne-pravo\/reklama-na-dojcensku-vyzivu\/\">\u201eReklama na doj\u010densk\u00fa v\u00fd\u017eivu\u201c<\/a><\/strong><\/li>\n\n\n\n<li> <strong><a href=\"https:\/\/harlander-partner.eu\/sk\/sutazne-pravo\/reklamne-obmedzenia-a-zakazy-pre-tabakove-vyrobky\/\">\u201eObmedzenia a z\u00e1kazy reklamy na tabakov\u00e9 v\u00fdrobky\u201c<\/a><\/strong> <\/li>\n\n\n\n<li> <strong><a href=\"https:\/\/harlander-partner.eu\/sk\/sutazne-pravo\/reklama-na-motorove-vozidla\/\">\u201eReklama na motorov\u00e9 vozidl\u00e1\u201c<\/a><\/strong> <\/li>\n\n\n\n<li> <strong><a href=\"https:\/\/harlander-partner.eu\/sk\/sutazne-pravo\/reklama-na-hazardne-hry\/\">\u201eHazardn\u00e9 hry a reklama\u201c<\/a><\/strong> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Reklama m\u00e1 informova\u0165 z\u00e1kazn\u00edka o produktoch a novink\u00e1ch a motivova\u0165 ho k n\u00e1kupu. Mnoh\u00ed si denne l\u00e1mu hlavu nad najlep\u0161\u00edmi strat\u00e9giami, aby reklama viedla k \u017eelan\u00e9mu \u00faspechu. Nesmie sa pritom &#8230;","protected":false},"author":1,"featured_media":0,"parent":40896,"menu_order":34,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[768],"tags":[],"class_list":["post-41209","page","type-page","status-publish","hentry","category-sutazne-pravo"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/sk\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Reklama m\u00e1 informova\u0165 z\u00e1kazn\u00edka o produktoch a novink\u00e1ch a motivova\u0165 ho k n\u00e1kupu. Mnoh\u00ed si denne l\u00e1mu hlavu nad najlep\u0161\u00edmi strat\u00e9giami, aby reklama viedla k \u017eelan\u00e9mu \u00faspechu. Nesmie sa pritom ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages\/41209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/comments?post=41209"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages\/41209\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages\/40896"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/media?parent=41209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/categories?post=41209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/tags?post=41209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}