{"id":157842,"date":"2026-05-27T10:00:00","date_gmt":"2026-05-27T08:00:00","guid":{"rendered":"https:\/\/harlander-partner.eu\/sutazne-pravo\/%c2%a7-33d-uwg-zakaz-geoblockingu\/"},"modified":"2026-06-12T09:04:33","modified_gmt":"2026-06-12T07:04:33","slug":"%c2%a7-33d-uwg-zakaz-geoblockingu","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/sk\/sutazne-pravo\/%c2%a7-33d-uwg-zakaz-geoblockingu\/","title":{"rendered":"\u00a7 33d UWG \u2013 Z\u00e1kaz geoblockingu"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u00a7 33d UWG \u2013 Z\u00e1kaz geoblockingu<\/h2><ul><li><a href=\"#h-33d-uwg-verbot-von-geoblocking\" data-level=\"2\">\u00a7 33d UWG \u2013 Z\u00e1kaz geoblockingu<\/a><\/li><li><a href=\"#h-geoblocking-im-eu-binnenmarkt\" data-level=\"2\">Geoblocking na vn\u00fatornom trhu E\u00da<\/a><ul><li><a href=\"#h-geoblocking-verordnung-2018-302-der-eu-im-uberblick\" data-level=\"3\">Nariadenie E\u00da o geoblockingu 2018\/302 v preh\u013eade<\/a><\/li><li><a href=\"#h-33d-uwg-als-nationale-vorschrift\" data-level=\"3\">\u00a7 33d UWG ako vn\u00fatro\u0161t\u00e1tny predpis<\/a><\/li><\/ul><\/li><li><a href=\"#h-unzulassige-formen-von-geoblocking\" data-level=\"2\">Nepr\u00edpustn\u00e9 formy geoblockingu<\/a><ul><li><a href=\"#h-sperrung-von-online-shops-und-webseiten\" data-level=\"3\">Blokovanie online obchodov a webov\u00fdch str\u00e1nok<\/a><\/li><li><a href=\"#h-automatische-weiterleitungen-ohne-zustimmung\" data-level=\"3\">Automatick\u00e9 presmerovania bez s\u00fahlasu<\/a><\/li><li><a href=\"#h-unterschiedliche-preise-und-vertragsbedingungen\" data-level=\"3\">Rozdielne ceny a zmluvn\u00e9 podmienky<\/a><\/li><li><a href=\"#h-diskriminierung-bei-zahlungsmethoden\" data-level=\"3\">Diskrimin\u00e1cia pri platobn\u00fdch met\u00f3dach<\/a><\/li><\/ul><\/li><li><a href=\"#h-zulassige-einschrankungen-und-ausnahmen\" data-level=\"2\">Pr\u00edpustn\u00e9 obmedzenia a v\u00fdnimky<\/a><ul><li><a href=\"#h-keine-pflicht-zur-lieferung-in-alle-eu-staaten\" data-level=\"3\">\u017diadna povinnos\u0165 dod\u00e1va\u0165 do v\u0161etk\u00fdch \u0161t\u00e1tov E\u00da<\/a><\/li><li><a href=\"#h-unterschiedliche-angebote-bei-sachlicher-rechtfertigung\" data-level=\"3\">Rozdielne ponuky pri vecnom od\u00f4vodnen\u00ed<\/a><\/li><li><a href=\"#h-besonderheiten-bei-dienstleistungen-und-digitalen-inhalten\" data-level=\"3\">Osobitosti pri slu\u017eb\u00e1ch a digit\u00e1lnom obsahu<\/a><\/li><\/ul><\/li><li><a href=\"#h-rechtsfolgen-bei-verstossen-gegen-geoblocking-regeln\" data-level=\"2\">Pr\u00e1vne n\u00e1sledky pri poru\u0161en\u00ed pravidiel geoblockingu<\/a><ul><li><a href=\"#h-verwaltungsrechtliche-folgen-nach-33d-uwg\" data-level=\"3\">Spr\u00e1vnopr\u00e1vne n\u00e1sledky pod\u013ea \u00a7 33d UWG<\/a><\/li><\/ul><\/li><li><a href=\"#h-bedeutung-fur-unternehmen-und-online-handler\" data-level=\"2\">V\u00fdznam pre podniky a online obchodn\u00edkov<\/a><ul><li><a href=\"#h-anpassung-von-webshops-und-geschaftsbedingungen\" data-level=\"3\">\u00daprava webov\u00fdch obchodov a obchodn\u00fdch podmienok<\/a><\/li><\/ul><\/li><li><a href=\"#h-ihre-vorteile-mit-anwaltlicher-unterstutzung\" data-level=\"2\">Va\u0161e v\u00fdhody s pr\u00e1vnou podporou<\/a><\/li><li><a href=\"#h-haufig-gestellte-fragen-faq\" data-level=\"2\">\u010casto kladen\u00e9 ot\u00e1zky \u2013 FAQ<\/a><\/li><\/ul><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-33d-uwg-verbot-von-geoblocking\"><a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P33d\/NOR40212417\" type=\"link\" id=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P33d\/NOR40212417\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 33d UWG<\/a> \u2013 Z\u00e1kaz geoblockingu<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Geoblocking ozna\u010duje technick\u00fa alebo zmluvn\u00fa prax podnikov, pri ktorej sa z\u00e1kazn\u00edci odli\u0161ne zaobch\u00e1dzaj\u00fa alebo vylu\u010duj\u00fa z pr\u00edstupu k tovarom a slu\u017eb\u00e1m na z\u00e1klade ich bydliska, \u0161t\u00e1tnej pr\u00edslu\u0161nosti alebo polohy.<\/strong> Typicky sa to deje blokovan\u00edm webov\u00fdch str\u00e1nok, automatick\u00fdm presmerovan\u00edm na str\u00e1nky \u0161pecifick\u00e9 pre jednotliv\u00e9 krajiny, odli\u0161n\u00fdmi cenami alebo obmedzen\u00fdmi platobn\u00fdmi met\u00f3dami. V r\u00e1mci Eur\u00f3pskej \u00fanie je tak\u00e9to spr\u00e1vanie z\u00e1sadne nepr\u00edpustn\u00e9, ak sa t\u00fdka cezhrani\u010dn\u00fdch pon\u00fak a neexistuje vecn\u00e9 od\u00f4vodnenie. Nariadenie E\u00da o geoblockingu zav\u00e4zuje poskytovate\u013eov, aby zaobch\u00e1dzali so z\u00e1kazn\u00edkmi nediskrimina\u010dne, zatia\u013e \u010do \u00a7 33d UWG v Rak\u00fasku zabezpe\u010duje vyn\u00fatite\u013enos\u0165: poru\u0161enia centr\u00e1lnych z\u00e1kazov diskrimin\u00e1cie (najm\u00e4 pri pr\u00edstupe k online ponuk\u00e1m, pri zmluvn\u00fdch podmienkach a pri platb\u00e1ch) predstavuj\u00fa spr\u00e1vny delikt a m\u00f4\u017eu by\u0165 postihovan\u00e9 pe\u0148a\u017en\u00fdmi pokutami.  <\/p>\n\n<div class=\"wp-block-uagb-container uagb-block-3019fe8e alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-32585033\">\n<p class=\"wp-block-paragraph\"><strong>Z\u00e1kaz geoblockingu<\/strong> ozna\u010duje <strong>nepr\u00edpustn\u00e9 znev\u00fdhodnenie<\/strong> z\u00e1kazn\u00edkov na vn\u00fatornom trhu E\u00da na z\u00e1klade ich polohy, ktor\u00e9 sa uskuto\u010d\u0148uje najm\u00e4 prostredn\u00edctvom <strong>blokovania, presmerovan\u00ed alebo rozdielnych podmienok<\/strong> a je pr\u00e1vne sankcionovan\u00e9.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-45819ab6\"><picture>\r\n\t\t<source srcset=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG-352x198.webp\" >\r\n\t\t<img decoding=\"async\" class=\"mr-picture-small\" src=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG.webp\" alt=\"Z\u00e1kaz geoblockingu v Rak\u00fasku jednoducho vysvetlen\u00fd \u00a7 33d UWG\" >\r\n\t<\/picture>\n<\/div>\n<\/div>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eNa vn\u00fatornom trhu E\u00da nesm\u00fa by\u0165 z\u00e1kazn\u00edci znev\u00fdhodnen\u00ed na z\u00e1klade svojej polohy.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia\"><span class=\"mr-cta-link-normal\">Vyberte si preferovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-geoblocking-im-eu-binnenmarkt\">Geoblocking na vn\u00fatornom trhu E\u00da<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Geoblocking odporuje z\u00e1kladnej my\u0161lienke vn\u00fatorn\u00e9ho trhu E\u00da.<\/strong> V r\u00e1mci Eur\u00f3pskej \u00fanie maj\u00fa by\u0165 tovary a slu\u017eby vo\u013ene pr\u00edstupn\u00e9 bez oh\u013eadu na to, v ktorom \u010dlenskom \u0161t\u00e1te z\u00e1kazn\u00edk \u017eije. Pr\u00e1ve tu nastupuje z\u00e1kaz geoblockingu: <strong>podniky nesm\u00fa znev\u00fdhod\u0148ova\u0165 z\u00e1kazn\u00edkov len kv\u00f4li ich polohe.<\/strong> <\/p>\n\n<p class=\"wp-block-paragraph\">V praxi sa to t\u00fdka predov\u0161etk\u00fdm online obchodu. Mnoh\u00ed poskytovatelia sa v minulosti pok\u00fa\u0161ali vyl\u00fa\u010di\u0165 z\u00e1kazn\u00edkov z in\u00fdch kraj\u00edn alebo im pon\u00faka\u0165 hor\u0161ie podmienky. <strong>T<\/strong>o v\u0161ak <strong>vedie k umel\u00e9mu rozdeleniu trhu<\/strong>, ktor\u00e9 odporuje cie\u013eu jednotn\u00e9ho hospod\u00e1rskeho priestoru. <\/p>\n\n<p class=\"wp-block-paragraph\">Typick\u00e9 probl\u00e9my na vn\u00fatornom trhu vznikaj\u00fa, ke\u010f:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>z\u00e1kazn\u00edci nemaj\u00fa pr\u00edstup k webov\u00e9mu obchodu<\/strong>, hoci je ponuka z\u00e1sadne dostupn\u00e1<\/li>\n\n\n\n<li><strong>sa po\u017eaduj\u00fa rozdielne ceny bez vecn\u00e9ho d\u00f4vodu<\/strong><\/li>\n\n\n\n<li><strong>sa systematicky znev\u00fdhod\u0148uj\u00fa ur\u010dit\u00e9 krajiny<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Z\u00e1kaz geoblockingu zabezpe\u010duje, aby mali z\u00e1kazn\u00edci v celej E\u00da porovnate\u013en\u00e9 mo\u017enosti.<\/strong> Z\u00e1rove\u0148 podnikom zost\u00e1va ur\u010dit\u00fd priestor, napr\u00edklad pri oblastiach dodania alebo logistick\u00fdch rozhodnutiach. Rozhoduj\u00face je v\u017edy: <strong>nerovn\u00e9 zaobch\u00e1dzanie nesmie vych\u00e1dza\u0165 len z polohy z\u00e1kazn\u00edka.<\/strong> <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-geoblocking-verordnung-2018-302-der-eu-im-uberblick\"><a href=\"http:\/\/data.europa.eu\/eli\/reg\/2018\/302\/oj\" type=\"link\" id=\"http:\/\/data.europa.eu\/eli\/reg\/2018\/302\/oj\" target=\"_blank\" rel=\"noreferrer noopener\">Nariadenie o geoblockingu 2018\/302<\/a> E\u00da v preh\u013eade<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Nariadenie o geoblockingu je \u00fastredn\u00fdm s\u00faborom pravidiel na \u00farovni E\u00da.<\/strong> Plat\u00ed od decembra 2018 a vz\u0165ahuje sa na podniky, ktor\u00e9 pon\u00fakaj\u00fa tovary alebo slu\u017eby v r\u00e1mci E\u00da. <strong>Jeho cie\u013e je jasn\u00fd: zabr\u00e1ni\u0165 neopr\u00e1vnenej diskrimin\u00e1cii.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Nariadenie o geoblockingu sa nevz\u0165ahuje na \u010disto vn\u00fatro\u0161t\u00e1tne skutkov\u00e9 okolnosti. Uplat\u0148uje sa najm\u00e4 vtedy, ke\u010f existuje cezhrani\u010dn\u00fd vz\u0165ah v r\u00e1mci vn\u00fatorn\u00e9ho trhu. <\/p>\n\n<p class=\"wp-block-paragraph\">Nariadenie stanovuje, v ktor\u00fdch oblastiach musia poskytovatelia zaobch\u00e1dza\u0165 so z\u00e1kazn\u00edkmi rovnako. Pritom sa zameriava najm\u00e4 na tri \u00fastredn\u00e9 body: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>pr\u00edstup k online ponuk\u00e1m<\/strong> nesmie by\u0165 blokovan\u00fd ani obmedzovan\u00fd<\/li>\n\n\n\n<li><strong>zmluvn\u00e9 podmienky a ceny<\/strong> musia by\u0165 nediskrimina\u010dne upraven\u00e9<\/li>\n\n\n\n<li><strong>platobn\u00e9 met\u00f3dy<\/strong> nesm\u00fa by\u0165 pon\u00fakan\u00e9 rozdielne pod\u013ea p\u00f4vodu<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Nariadenie nezav\u00e4zuje podniky dod\u00e1va\u0165 do v\u0161etk\u00fdch kraj\u00edn.<\/strong> Obchodn\u00edk m\u00f4\u017ee obmedzi\u0165 svoju oblas\u0165 dodania. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-33d-uwg-als-nationale-vorschrift\"><a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P33d\/NOR40212417\" type=\"link\" id=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P33d\/NOR40212417\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 33d UWG<\/a> ako vn\u00fatro\u0161t\u00e1tny predpis<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>\u00a7<\/strong> <strong>33d<\/strong> <strong>UWG implementuje po\u017eiadavky E\u00da v Rak\u00fasku.<\/strong> Predpis nevytv\u00e1ra nov\u00e9 z\u00e1kazy, ale zabezpe\u010duje, aby poru\u0161enia nariadenia o geoblockingu boli skuto\u010dne sankcionovan\u00e9.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Jadro \u00fapravy je jednoduch\u00e9:<\/strong> kto poru\u0161\u00ed \u00fastredn\u00e9 po\u017eiadavky nariadenia E\u00da, dop\u00fa\u0161\u0165a sa spr\u00e1vneho deliktu. Org\u00e1ny m\u00f4\u017eu v tak\u00fdchto pr\u00edpadoch ulo\u017ei\u0165 pe\u0148a\u017en\u00e9 pokuty. <\/p>\n\n<p class=\"wp-block-paragraph\">Typick\u00e9 n\u00e1sledky poru\u0161enia s\u00fa:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>pe\u0148a\u017en\u00e9 pokuty<\/strong> od okresn\u00e9ho spr\u00e1vneho \u00faradu<\/li>\n\n\n\n<li><strong>konanie pred spr\u00e1vnymi s\u00fadmi<\/strong> pri s\u0165a\u017enostiach<\/li>\n\n\n\n<li><strong>dodato\u010dn\u00e9 n\u00e1roky konkurentov alebo z\u00e1kazn\u00edkov<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Pre men\u0161ie podniky plat\u00ed miernej\u0161\u00ed pr\u00edstup.<\/strong> V ur\u010dit\u00fdch pr\u00edpadoch je najprv v popred\u00ed poradenstvo, ne\u017e sa ulo\u017e\u00ed pokuta. Napriek tomu riziko zost\u00e1va, ak podniky neupravuj\u00fa svoje syst\u00e9my. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u00a7<\/strong> <strong>33d<\/strong> <strong>UWG jasne ukazuje: geoblocking nie je bagate\u013en\u00fd delikt.<\/strong> Kto nepr\u00edpustne znev\u00fdhod\u0148uje z\u00e1kazn\u00edkov na vn\u00fatornom trhu E\u00da, mus\u00ed po\u010d\u00edta\u0165 s konkr\u00e9tnymi pr\u00e1vnymi d\u00f4sledkami.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-unzulassige-formen-von-geoblocking\">Nepr\u00edpustn\u00e9 formy geoblockingu<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Nie ka\u017ed\u00e9 rozdielne zaobch\u00e1dzanie je zak\u00e1zan\u00e9, ale mnoh\u00e9 typick\u00e9 praktiky s\u00fa jasne nepr\u00edpustn\u00e9.<\/strong> Rozhoduj\u00face je, \u010di poskytovate\u013e znev\u00fdhod\u0148uje z\u00e1kazn\u00edkov <strong>len kv\u00f4li ich bydlisku alebo \u0161t\u00e1tnej pr\u00edslu\u0161nosti.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Pravidl\u00e1 geoblockingu sa t\u00fdkaj\u00fa najm\u00e4 digit\u00e1lnej distrib\u00facie. <strong>Akon\u00e1hle chce z\u00e1kazn\u00edk z in\u00e9ho \u0161t\u00e1tu E\u00da prist\u00fapi\u0165 k ponuke, platia pr\u00edsne z\u00e1sady rovnak\u00e9ho zaobch\u00e1dzania.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Nepr\u00edpustn\u00e9 s\u00fa najm\u00e4:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>technick\u00e9 alebo organiza\u010dn\u00e9 opatrenia<\/strong>, ktor\u00e9 vylu\u010duj\u00fa z\u00e1kazn\u00edkov z ur\u010dit\u00fdch kraj\u00edn<\/li>\n\n\n\n<li><strong>rozdielne podmienky bez vecn\u00e9ho d\u00f4vodu<\/strong>, napr\u00edklad pri cen\u00e1ch alebo obsahu zmluvy<\/li>\n\n\n\n<li><strong>obmedzenia v procese objedn\u00e1vania<\/strong>, ktor\u00e9 cielene postihuj\u00fa ur\u010dit\u00e9 skupiny pou\u017e\u00edvate\u013eov<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Predpisy platia bez oh\u013eadu na to, \u010di sa spr\u00e1vanie deje vedome alebo automatizovane.<\/strong> Aj \u0161tandardizovan\u00e9 syst\u00e9my alebo prednastaven\u00e9 funkcie obchodu m\u00f4\u017eu poru\u0161ova\u0165 z\u00e1kaz.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-sperrung-von-online-shops-und-webseiten\">Blokovanie online obchodov a webov\u00fdch str\u00e1nok<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Jednou z naj\u010dastej\u0161\u00edch foriem geoblockingu je \u00fapln\u00e9 alebo \u010diasto\u010dn\u00e9 blokovanie webov\u00fdch str\u00e1nok.<\/strong> Poskytovate\u013e pritom zabr\u00e1ni pou\u017e\u00edvate\u013eom z ur\u010dit\u00fdch kraj\u00edn, aby v\u00f4bec mohli prist\u00fapi\u0165 k webov\u00e9mu obchodu. Technicky sa to v\u00e4\u010d\u0161inou deje prostredn\u00edctvom IP adresy alebo \u00fadajov o polohe.  <strong>Z\u00e1kazn\u00edk potom bu\u010f nez\u00edska pr\u00edstup, alebo len obmedzen\u00fa verziu str\u00e1nky.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Typick\u00e9 nepr\u00edpustn\u00e9 opatrenia s\u00fa:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>blokovanie pr\u00edstupu k online obchodu pre zahrani\u010dn\u00fdch pou\u017e\u00edvate\u013eov<\/strong><\/li>\n\n\n\n<li><strong>obmedzenie funkci\u00ed<\/strong>, napr\u00edklad \u017eiadny n\u00e1kupn\u00fd ko\u0161\u00edk alebo nemo\u017enos\u0165 objedn\u00e1vky<\/li>\n\n\n\n<li><strong>cielen\u00e9 skrytie produktov alebo cien pre ur\u010dit\u00e9 krajiny<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Tak\u00e9to blokovania s\u00fa z\u00e1sadne zak\u00e1zan\u00e9, ak vych\u00e1dzaj\u00fa len z polohy z\u00e1kazn\u00edka.<\/strong> V\u00fdnimka existuje len vtedy, ke\u010f pr\u00e1vne predpisy vy\u017eaduj\u00fa obmedzenie ako nevyhnutn\u00e9.<\/p>\n\n<p class=\"wp-block-paragraph\">Pre podniky to znamen\u00e1: <strong>webov\u00e9 str\u00e1nky musia by\u0165 navrhnut\u00e9 tak, aby k nim mohli z\u00e1kazn\u00edci z celej E\u00da v z\u00e1sade pristupova\u0165.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-automatische-weiterleitungen-ohne-zustimmung\">Automatick\u00e9 presmerovania bez s\u00fahlasu<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Mnoh\u00ed poskytovatelia automaticky presmeruj\u00fa pou\u017e\u00edvate\u013eov na verziu webovej str\u00e1nky \u0161pecifick\u00fa pre dan\u00fa krajinu.<\/strong> Pr\u00e1ve tu nastupuje \u010fal\u0161\u00ed \u00fastredn\u00fd z\u00e1kaz.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Presmerovanie je povolen\u00e9 len vtedy, ak z\u00e1kazn\u00edk v\u00fdslovne s\u00fahlas\u00ed.<\/strong> Bez tohto s\u00fahlasu nesmie poskytovate\u013e jednoducho posla\u0165 pou\u017e\u00edvate\u013ea na in\u00fa verziu str\u00e1nky.<\/p>\n\n<p class=\"wp-block-paragraph\">Problematick\u00e9 s\u00fa najm\u00e4:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>automatick\u00e9 presmerovanie na n\u00e1rodn\u00e9 webov\u00e9 str\u00e1nky bez mo\u017enosti v\u00fdberu<\/strong><\/li>\n\n\n\n<li><strong>skryt\u00e9 obmedzenia prostredn\u00edctvom in\u00fdch jazykov\u00fdch alebo cenov\u00fdch verzi\u00ed<\/strong><\/li>\n\n\n\n<li><strong>s\u0165a\u017een\u00fd pr\u00edstup k p\u00f4vodne po\u017eadovanej str\u00e1nke<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Z\u00e1kazn\u00edci maj\u00fa sami rozhodn\u00fa\u0165, ktor\u00fa ponuku vyu\u017eij\u00fa.<\/strong> Z\u00e1kazn\u00edk z Rak\u00faska teda m\u00f4\u017ee pou\u017ei\u0165 aj nemeck\u00fa verziu obchodu, ak pon\u00faka lep\u0161ie podmienky. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-unterschiedliche-preise-und-vertragsbedingungen\">Rozdielne ceny a zmluvn\u00e9 podmienky<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Rozdielne ceny alebo zmluvn\u00e9 podmienky s\u00fa pr\u00edpustn\u00e9 len vtedy, ak s\u00fa vecne od\u00f4vodnen\u00e9.<\/strong> Z\u00e1kon nezakazuje cenov\u00e9 rozdiely ako tak\u00e9, ale <strong>diskrimin\u00e1ciu len na z\u00e1klade polohy z\u00e1kazn\u00edka.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">V praxi sa \u010dasto st\u00e1va, \u017ee z\u00e1kazn\u00edci z r\u00f4znych kraj\u00edn vidia rozdielne ponuky. <strong>Problematick\u00e9 sa to v\u0161ak st\u00e1va, ke\u010f s\u00fa z\u00e1kazn\u00edci akt\u00edvne br\u00e1nen\u00ed vyu\u017ei\u0165 v\u00fdhodnej\u0161iu ponuku.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Nepr\u00edpustn\u00e9 s\u00fa najm\u00e4:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>vy\u0161\u0161ie ceny len kv\u00f4li bydlisku z\u00e1kazn\u00edka<\/strong><\/li>\n\n\n\n<li><strong>odli\u0161n\u00e9 VOP bez zrozumite\u013en\u00e9ho d\u00f4vodu<\/strong><\/li>\n\n\n\n<li><strong>odmietnutie uzavretia zmluvy pri identickom v\u00fdkone<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Povolen\u00e9 v\u0161ak zost\u00e1va, \u017ee podniky prev\u00e1dzkuj\u00fa rozdielne webov\u00e9 str\u00e1nky s r\u00f4znymi cenami.<\/strong> <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eKa\u017ed\u00fd z\u00e1kazn\u00edk mus\u00ed ma\u0165 mo\u017enos\u0165 nakupova\u0165 za t\u00fdchto podmienok, ak sp\u013a\u0148a po\u017eiadavky, napr\u00edklad uvedie vhodn\u00fa adresu dodania.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia\"><span class=\"mr-cta-link-normal\">Vyberte si preferovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia<\/span><\/a>\n\n<h3 class=\"wp-block-heading\" id=\"h-diskriminierung-bei-zahlungsmethoden\">Diskrimin\u00e1cia pri platobn\u00fdch met\u00f3dach<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Aj pri platbe musia poskytovatelia zaobch\u00e1dza\u0165 so v\u0161etk\u00fdmi z\u00e1kazn\u00edkmi rovnako.<\/strong> Akon\u00e1hle podnik akceptuje ur\u010dit\u00e9 platobn\u00e9 met\u00f3dy, <strong>mus\u00ed ich z\u00e1sadne pon\u00faknu\u0165 v\u0161etk\u00fdm z\u00e1kazn\u00edkom z E\u00da.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">P\u00f4vod z\u00e1kazn\u00edka alebo jeho platobn\u00e9ho prostriedku nesmie zohr\u00e1va\u0165 \u017eiadnu \u00falohu. <strong>To sa t\u00fdka najm\u00e4 miesta bankov\u00e9ho \u00fa\u010dtu alebo \u0161t\u00e1tu vydania kreditnej karty.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Nepr\u00edpustn\u00e9 s\u00fa napr\u00edklad:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>odmietnutie platieb z ur\u010dit\u00fdch \u0161t\u00e1tov E\u00da<\/strong><\/li>\n\n\n\n<li><strong>obmedzenie jednotliv\u00fdch platobn\u00fdch met\u00f3d pre zahrani\u010dn\u00fdch z\u00e1kazn\u00edkov<\/strong><\/li>\n\n\n\n<li><strong>dodato\u010dn\u00e9 podmienky len kv\u00f4li polohe<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Cie\u013eom je jednotn\u00e9 a spravodliv\u00e9 vybavovanie platieb na vn\u00fatornom trhu.<\/strong> Z\u00e1kazn\u00edci maj\u00fa ma\u0165 bez oh\u013eadu na svoje bydlisko rovnak\u00e9 mo\u017enosti dokon\u010di\u0165 n\u00e1kup.<\/p>\n\n<p class=\"wp-block-paragraph\">V\u00fdnimky prich\u00e1dzaj\u00fa do \u00favahy len v \u00fazkych medziach, napr\u00edklad pri <strong>konkr\u00e9tnych bezpe\u010dnostn\u00fdch obav\u00e1ch alebo ch\u00fdbaj\u00facej kontrole bonity<\/strong>. Tie v\u0161ak musia by\u0165 zrozumite\u013en\u00e9 a primeran\u00e9. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-zulassige-einschrankungen-und-ausnahmen\">Pr\u00edpustn\u00e9 obmedzenia a v\u00fdnimky<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Nie ka\u017ed\u00e9 nerovnak\u00e9 zaobch\u00e1dzanie je automaticky zak\u00e1zan\u00e9.<\/strong> Pr\u00e1vo uzn\u00e1va, \u017ee podniky musia prij\u00edma\u0165 hospod\u00e1rske a organiza\u010dn\u00e9 rozhodnutia. <strong>Preto existuj\u00fa jasn\u00e9 v\u00fdnimky zo z\u00e1kazu geoblockingu.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">D\u00f4le\u017eit\u00e9 je: <strong>obmedzenie nesmie vych\u00e1dza\u0165 len z p\u00f4vodu z\u00e1kazn\u00edka.<\/strong> Mus\u00ed existova\u0165 vecn\u00fd d\u00f4vod.<\/p>\n\n<p class=\"wp-block-paragraph\">Typick\u00e9 pr\u00edpustn\u00e9 kon\u0161tel\u00e1cie s\u00fa:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>obmedzenie oblasti dodania na ur\u010dit\u00e9 krajiny<\/strong><\/li>\n\n\n\n<li><strong>rozdielne ceny z d\u00f4vodu dan\u00ed alebo n\u00e1kladov na dopravu<\/strong><\/li>\n\n\n\n<li><strong>prisp\u00f4sobenie pon\u00fak pr\u00e1vnym po\u017eiadavk\u00e1m jednotliv\u00fdch \u0161t\u00e1tov<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>\u00dastredn\u00fdm bodom je ch\u00fdbaj\u00faca povinnos\u0165 dod\u00e1va\u0165 do in\u00fdch \u0161t\u00e1tov E\u00da.<\/strong> Obchodn\u00edk nemus\u00ed dod\u00e1va\u0165 po celej Eur\u00f3pe. <strong>Nesmie v\u0161ak br\u00e1ni\u0165 z\u00e1kazn\u00edkom nakupova\u0165 za rovnak\u00fdch podmienok<\/strong>, ak si sami zabezpe\u010dia vhodn\u00e9 rie\u0161enie dodania.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-keine-pflicht-zur-lieferung-in-alle-eu-staaten\">\u017diadna povinnos\u0165 dod\u00e1va\u0165 do v\u0161etk\u00fdch \u0161t\u00e1tov E\u00da<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Z\u00e1kaz geoblockingu neznamen\u00e1, \u017ee podniky musia dod\u00e1va\u0165 po celej Eur\u00f3pe.<\/strong> Obchodn\u00edci m\u00f4\u017eu sami rozhodn\u00fa\u0165, do ktor\u00fdch kraj\u00edn bud\u00fa posiela\u0165 svoj tovar. <strong>T\u00e1to podnikate\u013esk\u00e1 sloboda zost\u00e1va plne zachovan\u00e1.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">D\u00f4le\u017eit\u00e9 je v\u0161ak rozl\u00ed\u0161enie: <strong>rozhodnutie o oblasti dodania je povolen\u00e9, diskrimin\u00e1cia z\u00e1kazn\u00edkov nie.<\/strong> Poskytovate\u013e teda m\u00f4\u017ee poveda\u0165, \u017ee dod\u00e1va len v r\u00e1mci Rak\u00faska. <strong>Nesmie v\u0161ak odmietnu\u0165 n\u00e1kup zahrani\u010dn\u00e9mu z\u00e1kazn\u00edkovi<\/strong>, ak tento uvedie rak\u00fasku adresu dodania.<\/p>\n\n<p class=\"wp-block-paragraph\">Typick\u00e9 pr\u00edpustn\u00e9 \u00fapravy s\u00fa:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>obmedzenie z\u00e1sielky na ur\u010dit\u00e9 krajiny alebo regi\u00f3ny<\/strong><\/li>\n\n\n\n<li><strong>vyzdvihnutie tovaru v s\u00eddle podniku<\/strong><\/li>\n\n\n\n<li><strong>zabezpe\u010denie dodania samotn\u00fdm z\u00e1kazn\u00edkom<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Pre podniky to znamen\u00e1 jasn\u00e9 pravidl\u00e1 hry.<\/strong> Logistika m\u00f4\u017ee by\u0165 obmedzen\u00e1, <strong>pr\u00edstup k n\u00e1kupu v\u0161ak nesmie by\u0165 blokovan\u00fd.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-unterschiedliche-angebote-bei-sachlicher-rechtfertigung\">Rozdielne ponuky pri vecnom od\u00f4vodnen\u00ed<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Rozdielne ponuky s\u00fa pr\u00edpustn\u00e9, ak existuje objekt\u00edvny d\u00f4vod.<\/strong> Z\u00e1kon nevy\u017eaduje \u00fapln\u00fa rovnos\u0165, ale <strong>zrozumite\u013en\u00fa a spravodliv\u00fa diferenci\u00e1ciu.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">V praxi zohr\u00e1vaj\u00fa ve\u013ek\u00fa \u00falohu hospod\u00e1rske a pr\u00e1vne faktory. <strong>Podniky m\u00f4\u017eu prisp\u00f4sobi\u0165 svoje ceny a v\u00fdkony vonkaj\u0161\u00edm r\u00e1mcov\u00fdm podmienkam.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Pr\u00edpustn\u00e9 d\u00f4vody m\u00f4\u017eu by\u0165:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>rozdielne da\u0148ov\u00e9 sadzby v \u0161t\u00e1toch E\u00da<\/strong><\/li>\n\n\n\n<li><strong>odli\u0161n\u00e9 n\u00e1klady na dopravu alebo logistick\u00e9 n\u00e1klady<\/strong><\/li>\n\n\n\n<li><strong>n\u00e1rodn\u00e9 z\u00e1konn\u00e9 po\u017eiadavky alebo trhov\u00e9 podmienky<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Rozhoduj\u00faca je v\u017edy s\u00favislos\u0165 s vecn\u00fdm faktorom.<\/strong> Akon\u00e1hle nerovnak\u00e9 zaobch\u00e1dzanie vych\u00e1dza len z bydliska alebo \u0161t\u00e1tnej pr\u00edslu\u0161nosti, st\u00e1va sa nepr\u00edpustn\u00fdm.<\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eDiferenci\u00e1cia je povolen\u00e1, diskrimin\u00e1cia nie. \u201c<\/span>\n    <\/div>\n\n<h3 class=\"wp-block-heading\" id=\"h-besonderheiten-bei-dienstleistungen-und-digitalen-inhalten\">Osobitosti pri slu\u017eb\u00e1ch a digit\u00e1lnom obsahu<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Nie v\u0161etky slu\u017eby spadaj\u00fa \u00faplne pod z\u00e1kaz geoblockingu.<\/strong> Pr\u00e1ve v digit\u00e1lnej oblasti platia osobitn\u00e9 pravidl\u00e1, ktor\u00e9 mnoh\u00fdch pou\u017e\u00edvate\u013eov prekvapuj\u00fa. D\u00f4le\u017eit\u00fd bod sa t\u00fdka <strong>autorsky chr\u00e1nen\u00e9ho obsahu<\/strong>, ako s\u00fa streamovacie slu\u017eby. Tie \u010dasto podliehaj\u00fa in\u00fdm z\u00e1konn\u00fdm po\u017eiadavk\u00e1m.   <strong>Preto tu m\u00f4\u017eu na\u010falej existova\u0165 obmedzenia.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Typick\u00e9 osobitosti s\u00fa:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>streaming a online obsah podliehaj\u00fa vlastn\u00fdm \u00faprav\u00e1m<\/strong><\/li>\n\n\n\n<li><strong>niektor\u00e9 odvetvia s\u00fa vyl\u00fa\u010den\u00e9 z rozsahu p\u00f4sobnosti<\/strong><\/li>\n\n\n\n<li><strong>pr\u00edstup m\u00f4\u017ee by\u0165 viazan\u00fd na licen\u010dn\u00e9 pr\u00e1va alebo oblasti pou\u017e\u00edvania<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Okrem toho plat\u00ed takzvan\u00e1 prenosnos\u0165 v r\u00e1mci E\u00da.<\/strong> Pou\u017e\u00edvatelia m\u00f4\u017eu vyu\u017e\u00edva\u0165 ur\u010dit\u00fd digit\u00e1lny obsah aj v zahrani\u010d\u00ed, ak si ho leg\u00e1lne predplatili v domovskej krajine.<\/p>\n\n<p class=\"wp-block-paragraph\">Pre poskytovate\u013eov to znamen\u00e1: <strong>pr\u00e1vne pos\u00fadenie silno z\u00e1vis\u00ed od druhu slu\u017eby.<\/strong> Zatia\u013e \u010do klasick\u00e9 online obchody podliehaj\u00fa pr\u00edsnym pravidl\u00e1m, <strong>pri digit\u00e1lnom obsahu existuj\u00fa diferencovan\u00e9 po\u017eiadavky.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-rechtsfolgen-bei-verstossen-gegen-geoblocking-regeln\">Pr\u00e1vne n\u00e1sledky pri poru\u0161en\u00ed pravidiel geoblockingu<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Poru\u0161enia z\u00e1kazu geoblockingu maj\u00fa v Rak\u00fasku dve \u00fastredn\u00e9 pr\u00e1vne roviny: spr\u00e1vne pr\u00e1vo a pr\u00e1vo hospod\u00e1rskej s\u00fa\u0165a\u017ee pod\u013ea UWG.<\/strong> Podniky preto musia po\u010d\u00edta\u0165 s <strong>\u00faradn\u00fdmi pokutami a civilnopr\u00e1vnymi n\u00e1rokmi<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-verwaltungsrechtliche-folgen-nach-33d-uwg\">Spr\u00e1vnopr\u00e1vne n\u00e1sledky pod\u013ea \u00a7 33d UWG<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Kto poru\u0161\u00ed nariadenie o geoblockingu, dop\u00fa\u0161\u0165a sa spr\u00e1vneho deliktu.<\/strong> Sankcia vypl\u00fdva priamo z \u00a7 33d UWG.<\/p>\n\n<p class=\"wp-block-paragraph\">Konkr\u00e9tne hroz\u00ed:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>pe\u0148a\u017en\u00e1 pokuta a\u017e do v\u00fd\u0161ky \u20ac<\/strong> <strong>2 900<\/strong> od okresn\u00e9ho spr\u00e1vneho \u00faradu<\/li>\n\n\n\n<li><strong>n\u00e1hradn\u00fd trest od\u0148atia slobody a\u017e na dva t\u00fd\u017edne<\/strong>, ak sa pe\u0148a\u017en\u00e1 pokuta nezaplat\u00ed<\/li>\n\n\n\n<li><strong>konanie z \u00faradnej moci<\/strong>, teda bez oh\u013eadu na to, \u010di z\u00e1kazn\u00edk akt\u00edvne pod\u00e1 s\u0165a\u017enos\u0165<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Pre mal\u00e9 a stredn\u00e9 podniky (MSP) plat\u00ed osobitn\u00e9 pravidlo:<\/strong><br\/>Za ur\u010dit\u00fdch podmienok m\u00f4\u017ee org\u00e1n najprv postupova\u0165 pod\u013ea princ\u00edpu <strong>\u201eRadi\u0165 namiesto tresta\u0165\u201c<\/strong> a stanovi\u0165 lehotu na odstr\u00e1nenie nedostatkov.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-bedeutung-fur-unternehmen-und-online-handler\">V\u00fdznam pre podniky a online obchodn\u00edkov<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Pre podniky m\u00e1 z\u00e1kaz geoblockingu priamy praktick\u00fd v\u00fdznam.<\/strong> Najm\u00e4 v online obchode sa pravidl\u00e1 prejavuj\u00fa takmer vo v\u0161etk\u00fdch procesoch, od webov\u00e9ho obchodu a\u017e po vybavovanie platieb.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Mnoh\u00e9 poru\u0161enia nevznikaj\u00fa \u00famyselne, ale prostredn\u00edctvom technick\u00fdch prednastaven\u00ed alebo zastaran\u00fdch syst\u00e9mov.<\/strong> Preto je rozhoduj\u00faca pravideln\u00e1 kontrola.<\/p>\n\n<p class=\"wp-block-paragraph\">Osobitne relevantn\u00e9 s\u00fa:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>syst\u00e9my webov\u00fdch obchodov s automatick\u00fdm rozpozn\u00e1van\u00edm krajiny<\/strong><\/li>\n\n\n\n<li><strong>cenov\u00e9 alebo ponukov\u00e9 \u0161trukt\u00fary \u0161pecifick\u00e9 pre jednotliv\u00e9 krajiny<\/strong><\/li>\n\n\n\n<li><strong>platobn\u00e9 syst\u00e9my s obmedzen\u00fdmi funkciami<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Podniky musia akt\u00edvne prisp\u00f4sobi\u0165 svoje procesy.<\/strong> Len tak mo\u017eno zabezpe\u010di\u0165, aby sa so z\u00e1kazn\u00edkmi z celej E\u00da zaobch\u00e1dzalo spr\u00e1vne.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-anpassung-von-webshops-und-geschaftsbedingungen\">\u00daprava webov\u00fdch obchodov a obchodn\u00fdch podmienok <\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Praktick\u00e1 implement\u00e1cia pravidiel geoblockingu sa uskuto\u010d\u0148uje najm\u00e4 vo webovom obchode a vo VOP.<\/strong> Pr\u00e1ve tu vznik\u00e1 v\u00e4\u010d\u0161ina pr\u00e1vnych riz\u00edk.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Podniky by mali cielene presk\u00fama\u0165 a upravi\u0165 svoje syst\u00e9my.<\/strong> Pritom ide neiba o pr\u00e1vne texty, ale aj o technick\u00e9 funkcie.<\/p>\n\n<p class=\"wp-block-paragraph\">D\u00f4le\u017eit\u00e9 oblasti \u00fapravy s\u00fa:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>pr\u00edstupnos\u0165 webov\u00e9ho obchodu pre v\u0161etk\u00fdch z\u00e1kazn\u00edkov z E\u00da<\/strong><\/li>\n\n\n\n<li><strong>jednotn\u00e9 zobrazenie cien a zmluvn\u00fdch podmienok<\/strong><\/li>\n\n\n\n<li><strong>nediskrimina\u010dn\u00e9 usporiadanie platobn\u00fdch met\u00f3d<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Aj mal\u00e9 detaily m\u00f4\u017eu by\u0165 rozhoduj\u00face.<\/strong> Automatick\u00e9 presmerovanie alebo zablokovan\u00fd sp\u00f4sob platby m\u00f4\u017ee u\u017e predstavova\u0165 poru\u0161enie. <strong>Kto kon\u00e1 v\u010das, v\u00fdrazne zni\u017euje riziko a z\u00e1rove\u0148 posil\u0148uje d\u00f4veru z\u00e1kazn\u00edkov.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-ihre-vorteile-mit-anwaltlicher-unterstutzung\">Va\u0161e v\u00fdhody s pr\u00e1vnou podporou<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Pravidl\u00e1 geoblockingu p\u00f4sobia na prv\u00fd poh\u013ead technicky, maj\u00fa v\u0161ak jasn\u00e9 pr\u00e1vne n\u00e1sledky.<\/strong> Podniky musia presk\u00fama\u0165, \u010di ich webov\u00fd obchod, vybavovanie platieb, VOP alebo distribu\u010dn\u00e9 zmluvy nepr\u00edpustne znev\u00fdhod\u0148uj\u00fa z\u00e1kazn\u00edkov z in\u00fdch \u0161t\u00e1tov E\u00da. U\u017e automatick\u00e9 presmerovanie, zablokovan\u00fd sp\u00f4sob platby alebo odmietnut\u00fd n\u00e1kup m\u00f4\u017eu vyvola\u0165 pr\u00e1vne probl\u00e9my. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Pr\u00e1vna podpora pom\u00e1ha v\u010das rozpozna\u0165 rizik\u00e1 a vyhn\u00fa\u0165 sa n\u00e1kladn\u00fdm n\u00e1sledkom.<\/strong> Obzvl\u00e1\u0161\u0165 d\u00f4le\u017eit\u00e9 je to pre prev\u00e1dzkovate\u013eov online obchodov, platforiem a distribu\u010dn\u00fdch \u0161trukt\u00far so z\u00e1kazn\u00edkmi z viacer\u00fdch \u0161t\u00e1tov E\u00da.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Pr\u00e1vne ist\u00e1 kontrola<\/strong> internetov\u00e9ho obchodu, VOP, sp\u00f4sobov platby a dodac\u00edch podmienok.<\/li>\n\n\n\n<li><strong>Predch\u00e1dzanie spr\u00e1vnym pokut\u00e1m<\/strong> pod\u013ea \u00a7 33d UWG a mo\u017en\u00fdm n\u00e1rokom pod\u013ea UWG.<\/li>\n\n\n\n<li><strong>Jasn\u00e9 odpor\u00fa\u010dania na konanie<\/strong>, ak z\u00e1kazn\u00edci, konkurenti alebo org\u00e1ny vytkn\u00fa geoblocking.<\/li>\n<\/ul>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eTakto zabezpe\u010d\u00edte, \u017ee v\u00e1\u0161 podnik dodr\u017eiava predpisy o geoblockingu a je pr\u00e1vne na bezpe\u010dnej strane.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia\"><span class=\"mr-cta-link-normal\">Vyberte si preferovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-haufig-gestellte-fragen-faq\">\u010casto kladen\u00e9 ot\u00e1zky \u2013 FAQ<\/h2>\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-972c8b74 uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\\\/\\\/harlander-partner.eu\\\/sk\\\/sutazne-pravo\\\/%c2%a7-33d-uwg-zakaz-geoblockingu\\\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"\\u010co znamen\\u00e1 geoblocking, jednoducho vysvetlen\\u00e9?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Geoblocking znamen\\u00e1, \\u017ee podnik zaobch\\u00e1dza so z\\u00e1kazn\\u00edkmi hor\\u0161ie z d\\u00f4vodu ich bydliska, \\u0161t\\u00e1tnej pr\\u00edslu\\u0161nosti alebo polohy. M\\u00f4\\u017ee sa to dia\\u0165 napr\\u00edklad prostredn\\u00edctvom blokovan\\u00fdch webov\\u00fdch str\\u00e1nok, automatick\\u00fdch presmerovan\\u00ed, odli\\u0161n\\u00fdch cien alebo obmedzen\\u00fdch sp\\u00f4sobov platby. \"}},{\"@type\":\"Question\",\"name\":\"Je geoblocking v Rak\\u00fasku zak\\u00e1zan\\u00fd?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Neopr\\u00e1vnen\\u00fd geoblocking je na vn\\u00fatornom trhu E\\u00da zak\\u00e1zan\\u00fd. V Rak\\u00fasku \\u00a7 33d UWG zabezpe\\u010duje, \\u017ee poru\\u0161enia hlavn\\u00fdch ustanoven\\u00ed nariadenia o geoblockingu m\\u00f4\\u017eu by\\u0165 postihnut\\u00e9 ako spr\\u00e1vny delikt. \"}},{\"@type\":\"Question\",\"name\":\"Mus\\u00ed internetov\\u00fd obchodn\\u00edk dod\\u00e1va\\u0165 do v\\u0161etk\\u00fdch \\u0161t\\u00e1tov E\\u00da?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Nie. Obchodn\\u00edk nemus\\u00ed dod\\u00e1va\\u0165 svoj tovar do v\\u0161etk\\u00fdch \\u0161t\\u00e1tov E\\u00da. Nesmie v\\u0161ak vyl\\u00fa\\u010di\\u0165 z\\u00e1kazn\\u00edkov z in\\u00fdch \\u0161t\\u00e1tov E\\u00da z n\\u00e1kupu len z d\\u00f4vodu ich bydliska, ak sp\\u013a\\u0148aj\\u00fa pon\\u00fakan\\u00e9 podmienky. \"}},{\"@type\":\"Question\",\"name\":\"M\\u00f4\\u017ee internetov\\u00fd obchod automaticky presmerova\\u0165 z\\u00e1kazn\\u00edkov na in\\u00fa krajov\\u00fa str\\u00e1nku?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Automatick\\u00e9 presmerovanie na in\\u00fa krajov\\u00fa str\\u00e1nku je povolen\\u00e9 len vtedy, ak s t\\u00fdm z\\u00e1kazn\\u00edk v\\u00fdslovne s\\u00fahlas\\u00ed. Bez s\\u00fahlasu mus\\u00ed p\\u00f4vodne otvoren\\u00e1 str\\u00e1nka zosta\\u0165 na\\u010falej pr\\u00edstupn\\u00e1. \"}},{\"@type\":\"Question\",\"name\":\"M\\u00f4\\u017ee podnik pon\\u00faka\\u0165 r\\u00f4zne ceny v r\\u00f4znych krajin\\u00e1ch?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\\u00c1no, r\\u00f4zne ceny m\\u00f4\\u017eu by\\u0165 pr\\u00edpustn\\u00e9. Zak\\u00e1zan\\u00e9 je v\\u0161ak znev\\u00fdhodnenie len z d\\u00f4vodu bydliska, \\u0161t\\u00e1tnej pr\\u00edslu\\u0161nosti alebo miesta usadenia z\\u00e1kazn\\u00edka. \"}},{\"@type\":\"Question\",\"name\":\"Vz\\u0165ahuje sa z\\u00e1kaz geoblockingu aj na sp\\u00f4soby platby?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\\u00c1no. Ak podnik akceptuje ur\\u010dit\\u00fd sp\\u00f4sob platby, nesmie ho v z\\u00e1sade odmietnu\\u0165 len z d\\u00f4vodu bydliska, platobn\\u00e9ho \\u00fa\\u010dtu alebo \\u0161t\\u00e1tu vydania platobn\\u00e9ho prostriedku.\"}},{\"@type\":\"Question\",\"name\":\"Ak\\u00fd trest hroz\\u00ed pri poru\\u0161en\\u00ed \\u00a7 33d UWG?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Pod\\u013ea \\u00a7 33d UWG m\\u00f4\\u017ee okresn\\u00fd spr\\u00e1vny org\\u00e1n ulo\\u017ei\\u0165 pokutu a\\u017e do v\\u00fd\\u0161ky 2 900 \\u20ac. Okrem toho m\\u00f4\\u017eu vznikn\\u00fa\\u0165 n\\u00e1roky pod\\u013ea s\\u00fa\\u0165a\\u017en\\u00e9ho pr\\u00e1va pod\\u013ea UWG. \"}},{\"@type\":\"Question\",\"name\":\"Pre\\u010do by mali podniky necha\\u0165 pr\\u00e1vne preveri\\u0165 svoje internetov\\u00e9 obchody?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Mnoh\\u00e9 poru\\u0161enia vznikaj\\u00fa prostredn\\u00edctvom technick\\u00fdch nastaven\\u00ed, napr\\u00edklad krajov\\u00fdch filtrov, automatick\\u00fdch presmerovan\\u00ed alebo obmedzen\\u00fdch sp\\u00f4sobov platby. Pr\\u00e1vna kontrola pom\\u00e1ha pred\\u00eds\\u0165 spr\\u00e1vnym pokut\\u00e1m a n\\u00e1rokom pod\\u013ea UWG. \"}}]}<\/script><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq01 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\u010co znamen\u00e1 geoblocking, jednoducho vysvetlen\u00e9?<\/span><\/div><div class=\"uagb-faq-content\"><p>Geoblocking znamen\u00e1, \u017ee podnik zaobch\u00e1dza so z\u00e1kazn\u00edkmi hor\u0161ie z d\u00f4vodu ich bydliska, \u0161t\u00e1tnej pr\u00edslu\u0161nosti alebo polohy. M\u00f4\u017ee sa to dia\u0165 napr\u00edklad prostredn\u00edctvom blokovan\u00fdch webov\u00fdch str\u00e1nok, automatick\u00fdch presmerovan\u00ed, odli\u0161n\u00fdch cien alebo obmedzen\u00fdch sp\u00f4sobov platby. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq02 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Je geoblocking v Rak\u00fasku zak\u00e1zan\u00fd?<\/span><\/div><div class=\"uagb-faq-content\"><p>Neopr\u00e1vnen\u00fd geoblocking je na vn\u00fatornom trhu E\u00da zak\u00e1zan\u00fd. V Rak\u00fasku \u00a7 33d UWG zabezpe\u010duje, \u017ee poru\u0161enia hlavn\u00fdch ustanoven\u00ed nariadenia o geoblockingu m\u00f4\u017eu by\u0165 postihnut\u00e9 ako spr\u00e1vny delikt. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq03 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Mus\u00ed internetov\u00fd obchodn\u00edk dod\u00e1va\u0165 do v\u0161etk\u00fdch \u0161t\u00e1tov E\u00da?<\/span><\/div><div class=\"uagb-faq-content\"><p>Nie. Obchodn\u00edk nemus\u00ed dod\u00e1va\u0165 svoj tovar do v\u0161etk\u00fdch \u0161t\u00e1tov E\u00da. Nesmie v\u0161ak vyl\u00fa\u010di\u0165 z\u00e1kazn\u00edkov z in\u00fdch \u0161t\u00e1tov E\u00da z n\u00e1kupu len z d\u00f4vodu ich bydliska, ak sp\u013a\u0148aj\u00fa pon\u00fakan\u00e9 podmienky. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq04 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">M\u00f4\u017ee internetov\u00fd obchod automaticky presmerova\u0165 z\u00e1kazn\u00edkov na in\u00fa krajov\u00fa str\u00e1nku?<\/span><\/div><div class=\"uagb-faq-content\"><p>Automatick\u00e9 presmerovanie na in\u00fa krajov\u00fa str\u00e1nku je povolen\u00e9 len vtedy, ak s t\u00fdm z\u00e1kazn\u00edk v\u00fdslovne s\u00fahlas\u00ed. Bez s\u00fahlasu mus\u00ed p\u00f4vodne otvoren\u00e1 str\u00e1nka zosta\u0165 na\u010falej pr\u00edstupn\u00e1. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq05 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">M\u00f4\u017ee podnik pon\u00faka\u0165 r\u00f4zne ceny v r\u00f4znych krajin\u00e1ch?<\/span><\/div><div class=\"uagb-faq-content\"><p>\u00c1no, r\u00f4zne ceny m\u00f4\u017eu by\u0165 pr\u00edpustn\u00e9. Zak\u00e1zan\u00e9 je v\u0161ak znev\u00fdhodnenie len z d\u00f4vodu bydliska, \u0161t\u00e1tnej pr\u00edslu\u0161nosti alebo miesta usadenia z\u00e1kazn\u00edka. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq06 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Vz\u0165ahuje sa z\u00e1kaz geoblockingu aj na sp\u00f4soby platby?<\/span><\/div><div class=\"uagb-faq-content\"><p>\u00c1no. Ak podnik akceptuje ur\u010dit\u00fd sp\u00f4sob platby, nesmie ho v z\u00e1sade odmietnu\u0165 len z d\u00f4vodu bydliska, platobn\u00e9ho \u00fa\u010dtu alebo \u0161t\u00e1tu vydania platobn\u00e9ho prostriedku.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq07 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Ak\u00fd trest hroz\u00ed pri poru\u0161en\u00ed \u00a7 33d UWG?<\/span><\/div><div class=\"uagb-faq-content\"><p>Pod\u013ea \u00a7 33d UWG m\u00f4\u017ee okresn\u00fd spr\u00e1vny org\u00e1n ulo\u017ei\u0165 pokutu a\u017e do v\u00fd\u0161ky 2 900 \u20ac. Okrem toho m\u00f4\u017eu vznikn\u00fa\u0165 n\u00e1roky pod\u013ea s\u00fa\u0165a\u017en\u00e9ho pr\u00e1va pod\u013ea UWG. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq08 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Pre\u010do by mali podniky necha\u0165 pr\u00e1vne preveri\u0165 svoje internetov\u00e9 obchody?<\/span><\/div><div class=\"uagb-faq-content\"><p>Mnoh\u00e9 poru\u0161enia vznikaj\u00fa prostredn\u00edctvom technick\u00fdch nastaven\u00ed, napr\u00edklad krajov\u00fdch filtrov, automatick\u00fdch presmerovan\u00ed alebo obmedzen\u00fdch sp\u00f4sobov platby. Pr\u00e1vna kontrola pom\u00e1ha pred\u00eds\u0165 spr\u00e1vnym pokut\u00e1m a n\u00e1rokom pod\u013ea UWG. <\/p><\/div><\/div><\/div><a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia\"><span class=\"mr-cta-link-normal\">Vyberte si preferovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"\u00a7 33d UWG \u2013 Z\u00e1kaz geoblockingu Geoblocking ozna\u010duje technick\u00fa alebo zmluvn\u00fa prax podnikov, pri ktorej sa z\u00e1kazn\u00edci odli\u0161ne zaobch\u00e1dzaj\u00fa alebo vylu\u010duj\u00fa z pr\u00edstupu k tovarom a slu\u017eb\u00e1m na z\u00e1klade ich &#8230;","protected":false},"author":1,"featured_media":157843,"parent":40896,"menu_order":58,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[768],"tags":[],"class_list":["post-157842","page","type-page","status-publish","has-post-thumbnail","hentry","category-sutazne-pravo"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG.webp",2048,1152,false],"thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG-100x100.webp",100,100,true],"medium":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG-800x450.webp",800,450,true],"medium_large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG.webp",2048,1152,false],"large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG-1920x1080.webp",1920,1080,true],"1536x1536":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG-1536x864.webp",1536,864,true],"2048x2048":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG.webp",2048,1152,false],"336x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG-336x189.webp",336,189,true],"352x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG-352x198.webp",352,198,true],"woocommerce_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG-300x300.webp",300,300,true],"woocommerce_single":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG-600x338.webp",600,338,true],"woocommerce_gallery_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG-100x100.webp",100,100,true],"yarpp-thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-33d-UWG-120x120.webp",120,120,true]},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/sk\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"\u00a7 33d UWG \u2013 Z\u00e1kaz geoblockingu Geoblocking ozna\u010duje technick\u00fa alebo zmluvn\u00fa prax podnikov, pri ktorej sa z\u00e1kazn\u00edci odli\u0161ne zaobch\u00e1dzaj\u00fa alebo vylu\u010duj\u00fa z pr\u00edstupu k tovarom a slu\u017eb\u00e1m na z\u00e1klade ich ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages\/157842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/comments?post=157842"}],"version-history":[{"count":1,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages\/157842\/revisions"}],"predecessor-version":[{"id":157845,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages\/157842\/revisions\/157845"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages\/40896"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/media\/157843"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/media?parent=157842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/categories?post=157842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/tags?post=157842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}