{"id":156534,"date":"2026-05-22T10:00:00","date_gmt":"2026-05-22T08:00:00","guid":{"rendered":"https:\/\/harlander-partner.eu\/sutazne-pravo\/%c2%a7-31-uwg-privlastnovanie-si-vyznamenani-a-vysad\/"},"modified":"2026-06-10T08:18:19","modified_gmt":"2026-06-10T06:18:19","slug":"%c2%a7-31-uwg-privlastnovanie-si-vyznamenani-a-vysad","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/sk\/sutazne-pravo\/%c2%a7-31-uwg-privlastnovanie-si-vyznamenani-a-vysad\/","title":{"rendered":"\u00a7 31 UWG \u2013 Privlast\u0148ovanie si vyznamenan\u00ed a v\u00fdsad"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Dotknut\u00e9 osoby,\u00a7 31 UWG \u2013 Privlast\u0148ovanie si vyznamenan\u00ed a v\u00fdsad<\/h2><ul><li><a href=\"#h-31-uwg-anmassung-von-auszeichnungen-und-vorrechten\" data-level=\"2\">\u00a7 31 UWG \u2013 Privlast\u0148ovanie si vyznamenan\u00ed a v\u00fdsad<\/a><\/li><li><a href=\"#h-bedeutung-von-31-uwg-im-wettbewerbsrecht\" data-level=\"2\">V\u00fdznam \u00a7 31 UWG v pr\u00e1ve hospod\u00e1rskej s\u00fa\u0165a\u017ee<\/a><\/li><li><a href=\"#h-betroffene-auszeichnungen-und-befugnisse\" data-level=\"2\">Dotknut\u00e9 vyznamenania a opr\u00e1vnenia<\/a><ul><li><a href=\"#h-unberechtigte-gefuhrte-titel-und-ehrungen\" data-level=\"3\">Neopr\u00e1vnene pou\u017e\u00edvan\u00e9 tituly a vyznamenania<\/a><\/li><li><a href=\"#h-vortauschung-behordlicher-befugnisse\" data-level=\"3\">Predstieranie \u00faradn\u00fdch opr\u00e1vnen\u00ed<\/a><\/li><li><a href=\"#h-irrefuhrende-darstellung-bestehender-auszeichnungen\" data-level=\"3\">Zav\u00e1dzaj\u00face zobrazenie existuj\u00facich vyznamenan\u00ed<\/a><\/li><\/ul><\/li><li><a href=\"#h-typische-verstosse-in-der-praxis\" data-level=\"2\">Typick\u00e9 poru\u0161enia v praxi<\/a><ul><li><a href=\"#h-unzulassige-berufsbezeichnungen\" data-level=\"3\">Nepr\u00edpustn\u00e9 profesijn\u00e9 ozna\u010denia<\/a><\/li><li><a href=\"#h-tauschende-unternehmensdarstellung\" data-level=\"3\">Zav\u00e1dzaj\u00faca prezent\u00e1cia podniku<\/a><\/li><li><a href=\"#h-irrefuhrende-verwendung-von-gutezeichen\" data-level=\"3\">Zav\u00e1dzaj\u00face pou\u017e\u00edvanie zna\u010diek kvality<\/a><\/li><\/ul><\/li><li><a href=\"#h-abgrenzung-zu-anderen-vorschriften-im-uwg\" data-level=\"2\">Odl\u00ed\u0161enie od in\u00fdch ustanoven\u00ed UWG<\/a><ul><li><a href=\"#h-verhaltnis-zu-2-uwg\" data-level=\"3\">Vz\u0165ah k \u00a7 2 UWG<\/a><\/li><li><a href=\"#h-bedeutung-der-schwarzen-liste-im-anhang\" data-level=\"3\">V\u00fdznam \u010diernej listiny v pr\u00edlohe<\/a><\/li><\/ul><\/li><li><a href=\"#h-rechtliche-folgen-bei-verstossen\" data-level=\"2\">Pr\u00e1vne n\u00e1sledky pri poru\u0161eniach<\/a><ul><li><a href=\"#h-verwaltungsstrafen-und-sanktionen\" data-level=\"3\">Spr\u00e1vne pokuty a sankcie<\/a><\/li><li><a href=\"#h-zivilrechtliche-anspruche-und-unterlassung\" data-level=\"3\">Ob\u010dianskopr\u00e1vne n\u00e1roky a zdr\u017eanie sa konania<\/a><\/li><\/ul><\/li><li><a href=\"#h-risiken-im-marketing-und-aussendarstellung\" data-level=\"2\">Rizik\u00e1 v marketingu a vonkaj\u0161ej prezent\u00e1cii<\/a><\/li><li><a href=\"#h-ihre-vorteile-mit-anwaltlicher-unterstutzung\" data-level=\"2\">Va\u0161e v\u00fdhody s pr\u00e1vnou podporou<\/a><\/li><li><a href=\"#h-haufig-gestellte-fragen-faq\" data-level=\"2\">\u010casto kladen\u00e9 ot\u00e1zky \u2013 FAQ<\/a><\/li><\/ul><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-31-uwg-anmassung-von-auszeichnungen-und-vorrechten\"><a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P31\/NOR40091903\" type=\"link\" id=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P31\/NOR40091903\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 31 UWG<\/a> \u2013 Privlast\u0148ovanie si vyznamenan\u00ed a v\u00fdsad<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Privlast\u0148ovanie si vyznamenan\u00ed a v\u00fdsad pod\u013ea \u00a7 31 UWG<\/strong> ozna\u010duje z\u00e1kaz <strong>propagova\u0165 sa v obchodnom prostred\u00ed titulmi, kvalifik\u00e1ciami alebo vyznamenaniami, ktor\u00e9 v skuto\u010dnosti neexistuj\u00fa alebo s\u00fa pou\u017e\u00edvan\u00e9 sp\u00f4sobom, ktor\u00fd vytv\u00e1ra nespr\u00e1vny dojem<\/strong>. Podniky sa teda nesm\u00fa <strong>neopr\u00e1vnene p\u00fd\u0161i\u0165 osobitn\u00fdmi vyznamenaniami,<\/strong> ani <strong>predstiera\u0165 \u00faradn\u00e9 opr\u00e1vnenia alebo klama\u0165 o ich rozsahu<\/strong>. Cie\u013eom tohto ustanovenia je <strong>zabezpe\u010di\u0165 spravodliv\u00e9 podmienky s\u00fa\u0165a\u017ee<\/strong> t\u00fdm, \u017ee v\u00fdhody z vyznamenan\u00ed m\u00f4\u017eu \u010derpa\u0165 len tie osoby alebo podniky, ktor\u00e9 ich skuto\u010dne opr\u00e1vnene z\u00edskali. Z\u00e1rove\u0148 norma zabra\u0148uje tomu, aby existuj\u00face vyznamenania boli <strong>zobrazovan\u00e9 nejasne alebo prehnane<\/strong>, \u010d\u00edm by u z\u00e1kazn\u00edkov vznikali nespr\u00e1vne o\u010dak\u00e1vania.   <\/p>\n\n<div class=\"wp-block-uagb-container uagb-block-3019fe8e alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-32585033\">\n<p class=\"wp-block-paragraph\"><strong>Privlast\u0148ovanie si vyznamenan\u00ed (\u00a7 31 UWG)<\/strong> znamen\u00e1, \u017ee podnik <strong>nesmie pou\u017e\u00edva\u0165 tituly, opr\u00e1vnenia alebo vyznamenania, ktor\u00e9 mu nepatria alebo s\u00fa zav\u00e1dzaj\u00faco zobrazovan\u00e9<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-45819ab6\"><picture>\r\n\t\t<source srcset=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG-352x198.webp\" >\r\n\t\t<img decoding=\"async\" class=\"mr-picture-small\" src=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG.webp\" alt=\"\u00a7 31 UWG vysvetlen\u00fd: Kedy s\u00fa vyznamenania, tituly a opr\u00e1vnenia v s\u00fa\u0165a\u017ei nepr\u00edpustn\u00e9 a ak\u00e9 n\u00e1sledky hrozia.\" >\r\n\t<\/picture>\n<\/div>\n<\/div>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201ePodniky sm\u00fa propagova\u0165 len kvalifik\u00e1cie, ktor\u00e9 skuto\u010dne existuj\u00fa \u2013 ak\u00e1ko\u013evek odch\u00fdlka ohrozuje d\u00f4veru a rovnos\u0165 v s\u00fa\u0165a\u017ei.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia\"><span class=\"mr-cta-link-normal\">Vyberte si preferovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-bedeutung-von-31-uwg-im-wettbewerbsrecht\">V\u00fdznam \u00a7 31 UWG v pr\u00e1ve hospod\u00e1rskej s\u00fa\u0165a\u017ee<\/h2>\n\n<p class=\"wp-block-paragraph\">\u00a7 31 UWG m\u00e1 v pr\u00e1ve hospod\u00e1rskej s\u00fa\u0165a\u017ee k\u013e\u00fa\u010dov\u00fa funkciu, preto\u017ee zabra\u0148uje tomu, aby si podniky <strong>prostredn\u00edctvom neopr\u00e1vnen\u00fdch vyznamenan\u00ed alebo predstieran\u00fdch opr\u00e1vnen\u00ed z\u00edskavali v\u00fdhody<\/strong>. Ustanovenie jasne stanovuje, \u017ee len tie podniky m\u00f4\u017eu vystupova\u0165 s ur\u010dit\u00fdmi titulmi, vyznamenaniami alebo \u00faradn\u00fdmi opr\u00e1vneniami, ktor\u00e9 ich skuto\u010dne vlastnia. <\/p>\n\n<p class=\"wp-block-paragraph\">V\u00fdznam normy spo\u010d\u00edva predov\u0161etk\u00fdm v tom, \u017ee <strong>chr\u00e1ni d\u00f4veru v obchodnom styku<\/strong>. Z\u00e1kazn\u00edci sa \u010dasto orientuj\u00fa pod\u013ea vonkaj\u0161\u00edch znakov, ako s\u00fa certifik\u00e1ty, profesijn\u00e9 ozna\u010denia alebo vyznamenania. Ak s\u00fa tieto \u00fadaje nepravdiv\u00e9 alebo zav\u00e1dzaj\u00face, vznik\u00e1 skreslen\u00fd obraz o kvalite alebo kompetencii podniku.  <\/p>\n\n<p class=\"wp-block-paragraph\">Z\u00e1rove\u0148 \u00a7 31 UWG zabezpe\u010duje spravodliv\u00fa s\u00fa\u0165a\u017e. Podniky sa maj\u00fa presadi\u0165 nie <strong>klaman\u00edm, ale skuto\u010dn\u00fdm v\u00fdkonom<\/strong>. T\u00fdm zost\u00e1va s\u00fa\u0165a\u017e zrozumite\u013en\u00e1 a porovnate\u013en\u00e1.  <\/p>\n\n<p class=\"wp-block-paragraph\">Ustanovenie zasahuje v nieko\u013ek\u00fdch typick\u00fdch situ\u00e1ci\u00e1ch:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Neopr\u00e1vnen\u00e9 pou\u017e\u00edvanie vyznamenan\u00ed alebo titulov<\/strong><\/li>\n\n\n\n<li><strong>Predstieranie \u00faradn\u00fdch povolen\u00ed alebo opr\u00e1vnen\u00ed<\/strong><\/li>\n\n\n\n<li><strong>Zav\u00e1dzaj\u00face zobrazenie skuto\u010dne existuj\u00facich vyznamenan\u00ed<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Celkovo toto ustanovenie zabezpe\u010duje, aby vyhl\u00e1senia o kvalifik\u00e1cii a uznan\u00ed zostali <strong>jasn\u00e9, pravdiv\u00e9 a overite\u013en\u00e9<\/strong>. To posil\u0148uje d\u00f4veru z\u00e1kazn\u00edkov aj rovnos\u0165 pr\u00edle\u017eitost\u00ed v s\u00fa\u0165a\u017ei. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-betroffene-auszeichnungen-und-befugnisse\">Dotknut\u00e9 vyznamenania a opr\u00e1vnenia<\/h2>\n\n<p class=\"wp-block-paragraph\">Zachyten\u00e9 s\u00fa v\u0161etky \u00fadaje, ktor\u00fdmi podnik <strong>navonok prezentuje osobitn\u00fa kvalifik\u00e1ciu, uznanie alebo ofici\u00e1lne opr\u00e1vnenia<\/strong>. Rozhoduj\u00faca nie je forma, ale \u00fa\u010dinok na z\u00e1kazn\u00edka. Akon\u00e1hle vyhl\u00e1senie vzbudzuje dojem, \u017ee podnik je <strong>osobitne vyznamenan\u00fd alebo \u00faradne opr\u00e1vnen\u00fd<\/strong>, spad\u00e1 do p\u00f4sobnosti ustanovenia.  <\/p>\n\n<p class=\"wp-block-paragraph\">Z\u00e1kon pritom nerozli\u0161uje striktne pod\u013ea p\u00f4vodu. Relevantn\u00e9 m\u00f4\u017eu by\u0165 <strong>\u0161t\u00e1tne aj s\u00fakromn\u00e9 vyznamenania<\/strong>. D\u00f4le\u017eit\u00e9 je len to, \u010di skuto\u010dne existuj\u00fa a s\u00fa spr\u00e1vne pou\u017e\u00edvan\u00e9.  <\/p>\n\n<p class=\"wp-block-paragraph\">Typick\u00e9 zachyten\u00e9 oblasti s\u00fa:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Tituly, certifik\u00e1ty a vyznamenania ak\u00e9hoko\u013evek druhu<\/strong><\/li>\n\n\n\n<li><strong>\u00daradn\u00e9 povolenia, koncesie a opr\u00e1vnenia<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">T\u00fdm sa zabezpe\u010duje, \u017ee ka\u017ed\u00e1 forma <strong>vidite\u013enej kvalifik\u00e1cie zodpoved\u00e1 skuto\u010dnosti<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-unberechtigte-gefuhrte-titel-und-ehrungen\">Neopr\u00e1vnene pou\u017e\u00edvan\u00e9 tituly a vyznamenania<\/h3>\n\n<p class=\"wp-block-paragraph\">\u010cast\u00e9 poru\u0161enie spo\u010d\u00edva v tom, \u017ee podniky <strong>pou\u017e\u00edvaj\u00fa tituly alebo vyznamenania, ktor\u00e9 im nepatria<\/strong>. U\u017e samotn\u00e9 pou\u017eitie sta\u010d\u00ed na vytvorenie nespr\u00e1vneho dojmu. Nez\u00e1le\u017e\u00ed na tom, \u010di niekto chcel vedome klama\u0165.  <\/p>\n\n<p class=\"wp-block-paragraph\">Pr\u00e1ve vyznamenania maj\u00fa siln\u00fd \u00fa\u010dinok. Z\u00e1kazn\u00edci s nimi sp\u00e1jaj\u00fa <strong>kvalitu, sk\u00fasenosti a osobitn\u00e9 v\u00fdkony<\/strong>. Ak tento z\u00e1klad ch\u00fdba, vznik\u00e1 jasn\u00e1 s\u00fa\u0165a\u017en\u00e1 nev\u00fdhoda pre \u010destn\u00fdch poskytovate\u013eov.  <\/p>\n\n<p class=\"wp-block-paragraph\">Typick\u00e9 pr\u00edpady s\u00fa:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Vymyslen\u00e9 ceny alebo zna\u010dky kvality<\/strong><\/li>\n\n\n\n<li><strong>Uv\u00e1dzanie vyznamenan\u00ed, ktor\u00e9 nikdy neboli udelen\u00e9<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Z\u00e1kon tu vyty\u010duje jasn\u00fa hranicu: <strong>Pou\u017e\u00edva\u0165 mo\u017eno len skuto\u010dne udelen\u00e9 vyznamenania<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-vortauschung-behordlicher-befugnisse\">Predstieranie \u00faradn\u00fdch opr\u00e1vnen\u00ed<\/h3>\n\n<p class=\"wp-block-paragraph\">E\u0161te z\u00e1va\u017enej\u0161ie je predstieranie <strong>\u0161t\u00e1tom udelen\u00fdch opr\u00e1vnen\u00ed alebo povolen\u00ed<\/strong>. Tak\u00e9to \u00fadaje maj\u00fa obzvl\u00e1\u0161\u0165 siln\u00fd \u00fa\u010dinok, preto\u017ee s\u00fa spojen\u00e9 s <strong>ofici\u00e1lnou kontrolou a overenou kvalitou<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Ak podnik tvrd\u00ed, \u017ee disponuje \u00faradn\u00fdm povolen\u00edm, z\u00e1kazn\u00edci automaticky o\u010dak\u00e1vaj\u00fa vy\u0161\u0161iu mieru <strong>bezpe\u010dnosti a profesionality<\/strong>. Pr\u00e1ve preto je t\u00e1to forma klamania obzvl\u00e1\u0161\u0165 problematick\u00e1. <\/p>\n\n<p class=\"wp-block-paragraph\">Poru\u0161enie nast\u00e1va najm\u00e4 vtedy, ak:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00faradn\u00e9 povolenie neexistuje<\/strong><\/li>\n\n\n\n<li><strong>opr\u00e1vnenie je len predstieran\u00e9<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Tu plat\u00ed pr\u00edsne meradlo. Vyhl\u00e1senia o \u0161t\u00e1tnych opr\u00e1vneniach musia by\u0165 <strong>\u00faplne spr\u00e1vne a jednozna\u010dn\u00e9<\/strong>, preto\u017ee obzvl\u00e1\u0161\u0165 silno ovplyv\u0148uj\u00fa d\u00f4veru z\u00e1kazn\u00edkov. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-irrefuhrende-darstellung-bestehender-auszeichnungen\">Zav\u00e1dzaj\u00face zobrazenie existuj\u00facich vyznamenan\u00ed<\/h3>\n\n<p class=\"wp-block-paragraph\">Aj ke\u010f vyznamenanie skuto\u010dne existuje, nesmie sa pou\u017e\u00edva\u0165 \u013eubovo\u013ene. \u00a7 31 UWG zasahuje, akon\u00e1hle zobrazenie <strong>vyvol\u00e1va nespr\u00e1vny dojem o v\u00fdzname, rozsahu alebo d\u00f4vode vyznamenania<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">V praxi probl\u00e9m \u010dasto nespo\u010d\u00edva v samotnom vyznamenan\u00ed, ale v sp\u00f4sobe zobrazenia. Podniky maj\u00fa tendenciu \u00faspechy osobitne zd\u00f4raz\u0148ova\u0165. Pritom r\u00fdchlo vznik\u00e1 dojem, \u017ee v\u00fdkon je <strong>rozsiahlej\u0161\u00ed alebo v\u00fdznamnej\u0161\u00ed<\/strong>, ne\u017e v skuto\u010dnosti je.  <\/p>\n\n<p class=\"wp-block-paragraph\">Zav\u00e1dzanie nast\u00e1va najm\u00e4 vtedy, ke\u010f:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>vyznamenanie je prehnane zobrazen\u00e9<\/strong><\/li>\n\n\n\n<li><strong>ch\u00fdbaj\u00fa d\u00f4le\u017eit\u00e9 obmedzenia alebo s\u00favislosti<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Pre z\u00e1kazn\u00edkov nakoniec z\u00e1le\u017e\u00ed na \u00fa\u010dinku. Ak tento \u00fa\u010dinok u\u017e nezodpoved\u00e1 skuto\u010dnosti, hranica nepr\u00edpustnosti je prekro\u010den\u00e1.  <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eVyznamenania musia by\u0165 zobrazovan\u00e9 vecne, spr\u00e1vne a \u00faplne.\u201c<\/span>\n    <\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-typische-verstosse-in-der-praxis\">Typick\u00e9 poru\u0161enia v praxi<\/h2>\n\n<p class=\"wp-block-paragraph\">\u00a7 31 UWG ukazuje svoj najv\u00e4\u010d\u0161\u00ed v\u00fdznam v ka\u017edodennom \u017eivote podnikov. Pr\u00e1ve v reklame a vonkaj\u0161ej prezent\u00e1cii r\u00fdchlo vznikaj\u00fa situ\u00e1cie, v ktor\u00fdch \u00fadaje <strong>zach\u00e1dzaj\u00fa pr\u00edli\u0161 \u010faleko alebo u\u017e nezodpovedaj\u00fa skuto\u010dnosti<\/strong>. Mnoh\u00e9 poru\u0161enia sa nedej\u00fa \u00famyselne, ale prostredn\u00edctvom nepresn\u00fdch formul\u00e1ci\u00ed alebo prehnan\u00e9ho zobrazovania.  <\/p>\n\n<p class=\"wp-block-paragraph\">V praxi sa ur\u010dit\u00e9 vzorce opakuj\u00fa obzvl\u00e1\u0161\u0165 \u010dasto. T\u00fdkaj\u00fa sa predov\u0161etk\u00fdm <strong>profesijn\u00fdch ozna\u010den\u00ed, prezent\u00e1cie podniku a zna\u010diek kvality<\/strong>, preto\u017ee maj\u00fa siln\u00fd vplyv na n\u00e1kupn\u00e9 rozhodnutie. <\/p>\n\n<p class=\"wp-block-paragraph\">Typick\u00e9 probl\u00e9mov\u00e9 oblasti s\u00fa:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>prehnan\u00e9 alebo nejasn\u00e9 reklamn\u00e9 vyhl\u00e1senia<\/strong><\/li>\n\n\n\n<li><strong>Pou\u017e\u00edvanie pojmov s osobitn\u00fdm v\u00fdznamom bez z\u00e1kladu<\/strong><\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"h-unzulassige-berufsbezeichnungen\">Nepr\u00edpustn\u00e9 profesijn\u00e9 ozna\u010denia<\/h3>\n\n<p class=\"wp-block-paragraph\">Profesijn\u00e9 ozna\u010denia p\u00f4sobia na z\u00e1kazn\u00edkov obzvl\u00e1\u0161\u0165 d\u00f4veryhodne. Sprostredk\u00favaj\u00fa dojem <strong>vzdelania, sk\u00fasenost\u00ed a \u0161t\u00e1tnej kontroly<\/strong>. Pr\u00e1ve preto s\u00fa mnoh\u00e9 z t\u00fdchto ozna\u010den\u00ed pr\u00e1vne chr\u00e1nen\u00e9.  <\/p>\n\n<p class=\"wp-block-paragraph\">Poru\u0161enie nast\u00e1va, ak podnik tak\u00e9to ozna\u010denie pou\u017e\u00edva bez splnenia potrebn\u00fdch predpokladov. U\u017e samotn\u00e9 pou\u017eitie m\u00f4\u017ee sta\u010di\u0165 na vytvorenie nespr\u00e1vneho dojmu. <\/p>\n\n<p class=\"wp-block-paragraph\">Typick\u00e9 pr\u00edpady s\u00fa:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Pou\u017e\u00edvanie chr\u00e1nen\u00fdch titulov bez pr\u00edslu\u0161nej kvalifik\u00e1cie<\/li>\n\n\n\n<li>Vystupovanie ako \u0161pecializovan\u00fd odborn\u00fd podnik bez opr\u00e1vnenia<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Tu plat\u00ed jasn\u00e9 pravidlo: <strong>\u010co znie ako osobitn\u00e1 kvalifik\u00e1cia, mus\u00ed skuto\u010dne existova\u0165<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-tauschende-unternehmensdarstellung\">Zav\u00e1dzaj\u00faca prezent\u00e1cia podniku<\/h3>\n\n<p class=\"wp-block-paragraph\">Nielen jednotliv\u00e9 pojmy, ale aj celkov\u00e1 prezent\u00e1cia podniku m\u00f4\u017ee by\u0165 zav\u00e1dzaj\u00faca. Zobrazenie sa st\u00e1va problematick\u00fdm, ak vyvol\u00e1va dojem, \u017ee podnik je <strong>v\u00e4\u010d\u0161\u00ed, ofici\u00e1lnej\u0161\u00ed alebo kvalifikovanej\u0161\u00ed<\/strong>, ne\u017e v skuto\u010dnosti je. <\/p>\n\n<p class=\"wp-block-paragraph\">To sa \u010dasto deje prostredn\u00edctvom vedome zvolen\u00fdch ozna\u010den\u00ed alebo prostredn\u00edctvom \u00fapravy, ktor\u00e1 <strong>nazna\u010duje bl\u00edzkos\u0165 k \u00faradom alebo osobitn\u00fdm in\u0161tit\u00faci\u00e1m<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Typick\u00e9 situ\u00e1cie s\u00fa:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u00e1zvy podnikov so zav\u00e1dzaj\u00facou v\u00fdpovednou hodnotou<\/strong><\/li>\n\n\n\n<li><strong>Zobrazenia, ktor\u00e9 predstieraj\u00fa \u0161t\u00e1tnu kontrolu alebo uznanie<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Pre pr\u00e1vne pos\u00fadenie v\u017edy z\u00e1le\u017e\u00ed na \u00fa\u010dinku. Rozhoduj\u00face je, ak\u00fd dojem z\u00edska priemern\u00fd z\u00e1kazn\u00edk. Akon\u00e1hle tento dojem u\u017e nezodpoved\u00e1 skuto\u010dnosti, poru\u0161enie je bl\u00edzko.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-irrefuhrende-verwendung-von-gutezeichen\">Zav\u00e1dzaj\u00face pou\u017e\u00edvanie zna\u010diek kvality<\/h3>\n\n<p class=\"wp-block-paragraph\">Zna\u010dky kvality a certifik\u00e1ty maj\u00fa v obchodnom styku obzvl\u00e1\u0161\u0165 siln\u00fd \u00fa\u010dinok. Signalizuj\u00fa z\u00e1kazn\u00edkom na prv\u00fd poh\u013ead <strong>overen\u00fa kvalitu, spo\u013eahlivos\u0165 a d\u00f4veru<\/strong>. Pr\u00e1ve preto podliehaj\u00fa pr\u00edsnym pr\u00e1vnym po\u017eiadavk\u00e1m.  <\/p>\n\n<p class=\"wp-block-paragraph\">Probl\u00e9m vznik\u00e1 v\u017edy vtedy, ke\u010f podnik tak\u00fato zna\u010dku pou\u017e\u00edva <strong>bez splnenia potrebn\u00fdch predpokladov<\/strong>. Z\u00e1kazn\u00edci v tak\u00fdchto pr\u00edpadoch vych\u00e1dzaj\u00fa z toho, \u017ee nez\u00e1visl\u00e9 miesto v\u00fdkon overilo, hoci to nie je pravda. <\/p>\n\n<p class=\"wp-block-paragraph\">Typick\u00e9 poru\u0161enia s\u00fa:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Pou\u017e\u00edvanie zna\u010dky bez platnej certifik\u00e1cie<\/strong><\/li>\n\n\n\n<li><strong>Pou\u017eitie zna\u010dky pre v\u00fdkony, ktor\u00e9 v\u00f4bec neboli overen\u00e9<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Aj mal\u00e9 nepresnosti m\u00f4\u017eu by\u0165 rozhoduj\u00face. U\u017e samotn\u00fd sp\u00f4sob zobrazenia m\u00f4\u017ee vies\u0165 k tomu, \u017ee zna\u010dka <strong>z\u00edska v\u00e4\u010d\u0161iu v\u00fdpovedn\u00fa hodnotu, ne\u017e je skuto\u010dne opr\u00e1vnen\u00e9<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Pre podniky preto plat\u00ed jasn\u00e9 meradlo: <strong>Zna\u010dky kvality mo\u017eno pou\u017e\u00edva\u0165 len vtedy, ak s\u00fa spr\u00e1vne, aktu\u00e1lne a \u00faplne pravdiv\u00e9<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-abgrenzung-zu-anderen-vorschriften-im-uwg\">Odl\u00ed\u0161enie od in\u00fdch ustanoven\u00ed UWG<\/h2>\n\n<p class=\"wp-block-paragraph\">\u00a7 31 UWG nestoj\u00ed izolovane, ale je s\u00fa\u010das\u0165ou komplexn\u00e9ho syst\u00e9mu ochrany pred nekalou s\u00fa\u0165a\u017eou. V mnoh\u00fdch pr\u00edpadoch sa ustanovenie prekr\u00fdva s in\u00fdmi predpismi, najm\u00e4 so v\u0161eobecn\u00fdm z\u00e1kazom zav\u00e1dzania. <\/p>\n\n<p class=\"wp-block-paragraph\">Osobitos\u0165 \u00a7 31 UWG spo\u010d\u00edva v tom, \u017ee <strong>cielene chr\u00e1ni vyznamenania, tituly a opr\u00e1vnenia<\/strong>. Zatia\u013e \u010do in\u00e9 normy v\u0161eobecne zachyt\u00e1vaj\u00fa ka\u017ed\u00e9 klamanie, toto ustanovenie sa s\u00fastre\u010fuje na <strong>vidite\u013en\u00e9 znaky kvality a uznania<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">V praxi to znamen\u00e1: Konanie m\u00f4\u017ee s\u00fa\u010dasne poru\u0161ova\u0165 viacero ustanoven\u00ed. Rozhoduj\u00face je potom, ktor\u00e9 ustanovenie <strong>konkr\u00e9tne lep\u0161ie zodpoved\u00e1 alebo je pr\u00edsnej\u0161ie<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-verhaltnis-zu-2-uwg\">Vz\u0165ah k <a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P2\/NOR40245448\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 2 UWG<\/a><\/h3>\n\n<p class=\"wp-block-paragraph\">\u00a7 2 UWG v\u0161eobecne zakazuje zav\u00e1dzaj\u00face obchodn\u00e9 praktiky. Patria sem aj nepravdiv\u00e9 \u00fadaje o <strong>kvalifik\u00e1ci\u00e1ch, opr\u00e1vneniach alebo vyznamenaniach<\/strong>. T\u00fdm sa obe ustanovenia obsahovo prekr\u00fdvaj\u00fa.  <\/p>\n\n<p class=\"wp-block-paragraph\">Rozdiel spo\u010d\u00edva v zameran\u00ed:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u00a7 31 UWG cielene upravuje <strong>vyznamenania a \u00faradn\u00e9 opr\u00e1vnenia<\/strong><\/li>\n\n\n\n<li>\u00a7 2 UWG zachyt\u00e1va <strong>ka\u017ed\u00fa formu zav\u00e1dzaj\u00faceho \u00fadaju<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">V mnoh\u00fdch pr\u00edpadoch p\u00f4sobia obe normy s\u00fa\u010dasne. \u00a7 31 UWG pritom \u010dasto p\u00f4sob\u00ed ako <strong>osobitn\u00e9 doplnenie<\/strong>, ke\u010f ide konkr\u00e9tne o tituly alebo vyznamenania. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-bedeutung-der-schwarzen-liste-im-anhang\">V\u00fdznam \u010diernej listiny v pr\u00edlohe<\/h3>\n\n<p class=\"wp-block-paragraph\">Okrem toho UWG obsahuje takzvan\u00fd \u201e\u010dierny zoznam\u201c. Ten uv\u00e1dza obchodn\u00e9 praktiky, ktor\u00e9 s\u00fa <strong>za ka\u017ed\u00fdch okolnost\u00ed nepr\u00edpustn\u00e9<\/strong>. Patr\u00ed sem aj pou\u017e\u00edvanie ur\u010dit\u00fdch zna\u010diek kvality bez povolenia.  <\/p>\n\n<p class=\"wp-block-paragraph\">Toto ustanovenie je obzvl\u00e1\u0161\u0165 pr\u00edsne, preto\u017ee <strong>u\u017e nevy\u017eaduje pos\u00fadenie jednotliv\u00e9ho pr\u00edpadu<\/strong>. Akon\u00e1hle konanie pod to spad\u00e1, automaticky plat\u00ed ako nepr\u00edpustn\u00e9. <\/p>\n\n<p class=\"wp-block-paragraph\">Typick\u00e9 pr\u00edpady z praxe s\u00fa:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Pou\u017e\u00edvanie zna\u010diek kvality alebo certifik\u00e1tov bez povolenia<\/strong><\/li>\n\n\n\n<li><strong>Zav\u00e1dzaj\u00face odkazy na osobitn\u00e9 uznania<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u010cierna listina zabezpe\u010duje, aby obzvl\u00e1\u0161\u0165 jasn\u00e9 klamanie bolo <strong>okam\u017eite zak\u00e1zan\u00e9<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-rechtliche-folgen-bei-verstossen\">Pr\u00e1vne n\u00e1sledky pri poru\u0161eniach<\/h2>\n\n<p class=\"wp-block-paragraph\">Poru\u0161enie \u00a7 31 UWG nezost\u00e1va bez n\u00e1sledkov. Z\u00e1kon predpoklad\u00e1 jasn\u00e9 d\u00f4sledky, aby zabezpe\u010dil, \u017ee podniky <strong>ne\u010derpaj\u00fa v\u00fdhody z nepr\u00edpustn\u00fdch \u00fadajov<\/strong>. Pritom zohr\u00e1vaj\u00fa \u00falohu spr\u00e1vne aj ob\u010dianskopr\u00e1vne opatrenia.  <\/p>\n\n<p class=\"wp-block-paragraph\">U\u017e nedbanlivostn\u00e9 konanie m\u00f4\u017ee sta\u010di\u0165. Podniky preto musia akt\u00edvne dba\u0165 na to, aby ich \u00fadaje boli <strong>\u00faplne spr\u00e1vne a pr\u00e1vne pr\u00edpustn\u00e9<\/strong>. Chyby vo vonkaj\u0161ej prezent\u00e1cii m\u00f4\u017eu r\u00fdchlo vies\u0165 k pr\u00e1vnym probl\u00e9mom.  <\/p>\n\n<p class=\"wp-block-paragraph\">Typick\u00fdmi n\u00e1sledkami s\u00fa:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>spr\u00e1vne pokuty a sankcie<\/strong><\/li>\n\n\n\n<li><strong>N\u00e1roky konkurentov na zdr\u017eanie sa konania<\/strong><\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"h-verwaltungsstrafen-und-sanktionen\">Spr\u00e1vne pokuty a sankcie<\/h3>\n\n<p class=\"wp-block-paragraph\">Kto poru\u0161\u00ed \u00a7 31 UWG, dop\u00fa\u0161\u0165a sa spr\u00e1vneho deliktu. Pr\u00edslu\u0161n\u00fd \u00farad m\u00f4\u017ee v tak\u00fdchto pr\u00edpadoch <strong>ulo\u017ei\u0165 pe\u0148a\u017en\u00e9 pokuty<\/strong>. Tie m\u00f4\u017eu by\u0165 citeln\u00e9 a podniky \u010dasto postihuj\u00fa ne\u010dakane.  <\/p>\n\n<p class=\"wp-block-paragraph\">Sankcia nevy\u017eaduje \u00famyseln\u00e9 konanie. U\u017e jednoduch\u00e1 nedbanlivos\u0165 m\u00f4\u017ee sta\u010di\u0165. To zvy\u0161uje riziko, preto\u017ee mnoh\u00e9 poru\u0161enia vznikaj\u00fa v ka\u017edodennom \u017eivote prostredn\u00edctvom <strong>nejasnej alebo nepresnej reklamy<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Pre podniky to znamen\u00e1:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>aj mal\u00e9 chyby m\u00f4\u017eu by\u0165 sankcionovan\u00e9<\/strong><\/li>\n\n\n\n<li><strong>pravideln\u00e1 kontrola vonkaj\u0161ej prezent\u00e1cie sa st\u00e1va nevyhnutnou<\/strong><\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"h-zivilrechtliche-anspruche-und-unterlassung\">Ob\u010dianskopr\u00e1vne n\u00e1roky a zdr\u017eanie sa konania<\/h3>\n\n<p class=\"wp-block-paragraph\">Okrem \u00faradov m\u00f4\u017eu proti nepr\u00edpustn\u00fdm praktik\u00e1m postupova\u0165 aj konkurenti. Maj\u00fa pr\u00e1vo <strong>po\u017eadova\u0165 zdr\u017eanie sa konania a odstr\u00e1nenie<\/strong>. V mnoh\u00fdch pr\u00edpadoch prich\u00e1dzaj\u00fa do \u00favahy dodato\u010dne <strong>n\u00e1roky na n\u00e1hradu \u0161kody<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">To vedie k tomu, \u017ee poru\u0161enie m\u00e1 \u010dasto dvojit\u00e9 n\u00e1sledky. Na jednej strane hroz\u00ed pokuta, na druhej strane m\u00f4\u017eu konkurenti akt\u00edvne postupova\u0165 proti konaniu. <\/p>\n\n<p class=\"wp-block-paragraph\">Typick\u00e9 d\u00f4sledky s\u00fa:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Upozornenia konkurentmi<\/strong><\/li>\n\n\n\n<li><strong>s\u00fadne n\u00e1roky na zdr\u017eanie sa konania<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">T\u00e1to kombin\u00e1cia ukazuje, ak\u00e1 d\u00f4le\u017eit\u00e1 je <strong>pr\u00e1vne bezpe\u010dn\u00e1 vonkaj\u0161ia prezent\u00e1cia<\/strong> v s\u00fa\u0165a\u017ei.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-risiken-im-marketing-und-aussendarstellung\">Rizik\u00e1 v marketingu a vonkaj\u0161ej prezent\u00e1cii<\/h2>\n\n<p class=\"wp-block-paragraph\">Pr\u00e1ve v marketingu vznikaj\u00fa najv\u00e4\u010d\u0161ie rizik\u00e1. Podniky sa chc\u00fa prezentova\u0165 \u010do najpozit\u00edvnej\u0161ie a pritom \u010dasto siahaj\u00fa po <strong>siln\u00fdch vyhl\u00e1seniach o kvalite, sk\u00fasenostiach alebo osobitnom postaven\u00ed<\/strong>. Pr\u00e1ve tu spo\u010d\u00edva nebezpe\u010denstvo.  <\/p>\n\n<p class=\"wp-block-paragraph\">U\u017e mal\u00e9 nepresnosti m\u00f4\u017eu vies\u0165 k tomu, \u017ee vyhl\u00e1senie <strong>bude pos\u00faden\u00e9 ako zav\u00e1dzaj\u00face<\/strong>. Pritom nez\u00e1le\u017e\u00ed na tom, ako podnik vyhl\u00e1senie myslel, ale ako mu rozumej\u00fa z\u00e1kazn\u00edci. <\/p>\n\n<p class=\"wp-block-paragraph\">Typick\u00e9 rizik\u00e1 s\u00fa:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>prehnan\u00e9 reklamn\u00e9 vyhl\u00e1senia bez jasn\u00e9ho z\u00e1kladu<\/strong><\/li>\n\n\n\n<li><strong>Pou\u017e\u00edvanie pojmov s osobitn\u00fdm v\u00fdznamom bez opr\u00e1vnenia<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Obzvl\u00e1\u0161\u0165 kritick\u00e9 je, \u017ee mnoh\u00e9 z t\u00fdchto ch\u00fdb vznikaj\u00fa v ka\u017edodennom \u017eivote nevedome. Preto by podniky mali svoju vonkaj\u0161iu prezent\u00e1ciu pravidelne kontrolova\u0165 a vedome vytv\u00e1ra\u0165. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-ihre-vorteile-mit-anwaltlicher-unterstutzung\">Va\u0161e v\u00fdhody s pr\u00e1vnou podporou<\/h2>\n\n<p class=\"wp-block-paragraph\">Pr\u00e1ve pri <strong>pou\u017e\u00edvan\u00ed titulov, vyznamenan\u00ed alebo profesijn\u00fdch ozna\u010den\u00ed<\/strong> sa r\u00fdchlo st\u00e1vaj\u00fa chyby, ktor\u00e9 m\u00f4\u017eu ma\u0165 pr\u00e1vne d\u00f4sledky. Advok\u00e1t zabezpe\u010d\u00ed, aby ste <strong>vystupovali pr\u00e1vne bezpe\u010dne<\/strong> a chr\u00e1ni v\u00e1s pred zbyto\u010dn\u00fdmi rizikami. <\/p>\n\n<p class=\"wp-block-paragraph\">Jasn\u00e1 v\u00fdhoda spo\u010d\u00edva v tom, \u017ee <strong>svoju vonkaj\u0161iu prezent\u00e1ciu vytv\u00e1rate cielene a pr\u00e1vne bezpe\u010dne<\/strong>. T\u00fdm nielen predch\u00e1dzate pokut\u00e1m, ale posil\u0148ujete aj d\u00f4veru svojich z\u00e1kazn\u00edkov. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Konkr\u00e9tne v\u00fdhody:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Presk\u00famanie va\u0161ich ozna\u010den\u00ed a reklamy<\/strong> z h\u013eadiska pr\u00e1vnej pr\u00edpustnosti<\/li>\n\n\n\n<li><strong>Predch\u00e1dzanie spr\u00e1vnym pokut\u00e1m a upozorneniam<\/strong> prostredn\u00edctvom v\u010dasn\u00e9ho poradenstva<\/li>\n\n\n\n<li><strong>Strategick\u00e9 vytv\u00e1ranie va\u0161ej vonkaj\u0161ej prezent\u00e1cie<\/strong>, bez poru\u0161enia pr\u00e1va hospod\u00e1rskej s\u00fa\u0165a\u017ee<\/li>\n<\/ul>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eS profesion\u00e1lnou podporou vyu\u017e\u00edvate svoje kvalifik\u00e1cie spr\u00e1vne a z\u00e1rove\u0148 sa vyh\u00fdbate obvineniu zo zav\u00e1dzania.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia\"><span class=\"mr-cta-link-normal\">Vyberte si preferovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-haufig-gestellte-fragen-faq\">\u010casto kladen\u00e9 ot\u00e1zky \u2013 FAQ<\/h2>\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-972c8b74 uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\\\/\\\/harlander-partner.eu\\\/sk\\\/sutazne-pravo\\\/%c2%a7-31-uwg-privlastnovanie-si-vyznamenani-a-vysad\\\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"\\u010co konkr\\u00e9tne zakazuje \\u00a7 31 UWG?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\\u00a7 31 UWG zakazuje podnikom <strong>propagova\\u0165 sa vyznamenaniami, titulmi alebo opr\\u00e1vneniami, ktor\\u00e9 im nepatria<\\\/strong> alebo ich pou\\u017e\\u00edva\\u0165 tak, \\u017ee vznik\\u00e1 nespr\\u00e1vny dojem.\"}},{\"@type\":\"Question\",\"name\":\"M\\u00f4\\u017eem na\\u010falej propagova\\u0165 star\\u00e9 vyznamenanie?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"V z\\u00e1sade len vtedy, ak <strong>zost\\u00e1va jasne rozpoznate\\u013en\\u00e9, kedy a za \\u010do bolo vyznamenanie udelen\\u00e9<\\\/strong>. Skor\\u0161ie vyznamenanie nesmie p\\u00f4sobi\\u0165 tak, akoby bolo aktu\\u00e1lne alebo v\\u0161eobecne platn\\u00e9. \"}},{\"@type\":\"Question\",\"name\":\"Ak\\u00fd je rozdiel medzi vyznamenen\\u00edm a \\u00faradn\\u00fdm opr\\u00e1vnen\\u00edm?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<strong>Vyznamenanie<\\\/strong> je napr\\u00edklad cena, zna\\u010dka alebo certifik\\u00e1t. <strong>\\u00daradn\\u00e9 opr\\u00e1vnenie<\\\/strong> je napr\\u00edklad koncesia, povolenie alebo z\\u00e1konom upraven\\u00e9 profesijn\\u00e9 opr\\u00e1vnenie. \"}},{\"@type\":\"Question\",\"name\":\"Kedy je reklama so zna\\u010dkami kvality alebo certifik\\u00e1tmi problematick\\u00e1?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Problematickou sa st\\u00e1va, ak je zna\\u010dka pou\\u017e\\u00edvan\\u00e1 <strong>bez po\\u017eadovan\\u00e9ho povolenia<\\\/strong>, bez platnej certifik\\u00e1cie alebo v zav\\u00e1dzaj\\u00facej forme.\"}},{\"@type\":\"Question\",\"name\":\"Sta\\u010d\\u00ed na poru\\u0161enie u\\u017e ne\\u00famyseln\\u00e1 chyba?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\\u00c1no. V spr\\u00e1vnom pr\\u00e1ve m\\u00f4\\u017ee sta\\u010di\\u0165 u\\u017e <strong>nedbanlivostn\\u00e9 konanie<\\\/strong>. Preto by mali by\\u0165 reklamn\\u00e9 vyhl\\u00e1senia vopred pr\\u00e1vne presk\\u00faman\\u00e9. \"}},{\"@type\":\"Question\",\"name\":\"Plat\\u00ed to len pre webov\\u00fa str\\u00e1nku?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Nie. Pravidl\\u00e1 platia nielen pre webov\\u00e9 str\\u00e1nky, ale aj pre <strong>soci\\u00e1lne m\\u00e9di\\u00e1, inzer\\u00e1ty, let\\u00e1ky, vizitky a in\\u00fa vonkaj\\u0161iu prezent\\u00e1ciu<\\\/strong>.\"}},{\"@type\":\"Question\",\"name\":\"Kto m\\u00f4\\u017ee postupova\\u0165 proti poru\\u0161eniu?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Pod\\u013ea pr\\u00edpadu m\\u00f4\\u017eu proti nepr\\u00edpustn\\u00fdm \\u00fadajom postupova\\u0165 <strong>\\u00farady<\\\/strong> aj <strong>konkurenti<\\\/strong>. Okrem pok\\u00fat hrozia preto aj n\\u00e1roky na zdr\\u017eanie sa konania. \"}},{\"@type\":\"Question\",\"name\":\"\\u010co by som mal skontrolova\\u0165 pred zverejnen\\u00edm reklamy?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Skontrolujte, \\u010di vyznamenanie <strong>skuto\\u010dne existuje, je aktu\\u00e1lne, je spr\\u00e1vne op\\u00edsan\\u00e9 a \\u010di v\\u00f4bec smie by\\u0165 pou\\u017eit\\u00e9 pre konkr\\u00e9tnu reklamu<\\\/strong>.\"}}]}<\/script><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-1 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\u010co konkr\u00e9tne zakazuje \u00a7 31 UWG?<\/span><\/div><div class=\"uagb-faq-content\"><p>\u00a7 31 UWG zakazuje podnikom <strong>propagova\u0165 sa vyznamenaniami, titulmi alebo opr\u00e1vneniami, ktor\u00e9 im nepatria<\/strong> alebo ich pou\u017e\u00edva\u0165 tak, \u017ee vznik\u00e1 nespr\u00e1vny dojem.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-2 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">M\u00f4\u017eem na\u010falej propagova\u0165 star\u00e9 vyznamenanie?<\/span><\/div><div class=\"uagb-faq-content\"><p>V z\u00e1sade len vtedy, ak <strong>zost\u00e1va jasne rozpoznate\u013en\u00e9, kedy a za \u010do bolo vyznamenanie udelen\u00e9<\/strong>. Skor\u0161ie vyznamenanie nesmie p\u00f4sobi\u0165 tak, akoby bolo aktu\u00e1lne alebo v\u0161eobecne platn\u00e9. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-3 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Ak\u00fd je rozdiel medzi vyznamenen\u00edm a \u00faradn\u00fdm opr\u00e1vnen\u00edm?<\/span><\/div><div class=\"uagb-faq-content\"><p><strong>Vyznamenanie<\/strong> je napr\u00edklad cena, zna\u010dka alebo certifik\u00e1t. <strong>\u00daradn\u00e9 opr\u00e1vnenie<\/strong> je napr\u00edklad koncesia, povolenie alebo z\u00e1konom upraven\u00e9 profesijn\u00e9 opr\u00e1vnenie. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-4 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Kedy je reklama so zna\u010dkami kvality alebo certifik\u00e1tmi problematick\u00e1?<\/span><\/div><div class=\"uagb-faq-content\"><p>Problematickou sa st\u00e1va, ak je zna\u010dka pou\u017e\u00edvan\u00e1 <strong>bez po\u017eadovan\u00e9ho povolenia<\/strong>, bez platnej certifik\u00e1cie alebo v zav\u00e1dzaj\u00facej forme.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-5 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Sta\u010d\u00ed na poru\u0161enie u\u017e ne\u00famyseln\u00e1 chyba?<\/span><\/div><div class=\"uagb-faq-content\"><p>\u00c1no. V spr\u00e1vnom pr\u00e1ve m\u00f4\u017ee sta\u010di\u0165 u\u017e <strong>nedbanlivostn\u00e9 konanie<\/strong>. Preto by mali by\u0165 reklamn\u00e9 vyhl\u00e1senia vopred pr\u00e1vne presk\u00faman\u00e9. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-6 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Plat\u00ed to len pre webov\u00fa str\u00e1nku?<\/span><\/div><div class=\"uagb-faq-content\"><p>Nie. Pravidl\u00e1 platia nielen pre webov\u00e9 str\u00e1nky, ale aj pre <strong>soci\u00e1lne m\u00e9di\u00e1, inzer\u00e1ty, let\u00e1ky, vizitky a in\u00fa vonkaj\u0161iu prezent\u00e1ciu<\/strong>.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-7 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Kto m\u00f4\u017ee postupova\u0165 proti poru\u0161eniu?<\/span><\/div><div class=\"uagb-faq-content\"><p>Pod\u013ea pr\u00edpadu m\u00f4\u017eu proti nepr\u00edpustn\u00fdm \u00fadajom postupova\u0165 <strong>\u00farady<\/strong> aj <strong>konkurenti<\/strong>. Okrem pok\u00fat hrozia preto aj n\u00e1roky na zdr\u017eanie sa konania. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-8 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\u010co by som mal skontrolova\u0165 pred zverejnen\u00edm reklamy?<\/span><\/div><div class=\"uagb-faq-content\"><p>Skontrolujte, \u010di vyznamenanie <strong>skuto\u010dne existuje, je aktu\u00e1lne, je spr\u00e1vne op\u00edsan\u00e9 a \u010di v\u00f4bec smie by\u0165 pou\u017eit\u00e9 pre konkr\u00e9tnu reklamu<\/strong>.<\/p><\/div><\/div><\/div><a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia\"><span class=\"mr-cta-link-normal\">Vyberte si preferovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia<\/span><\/a>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"\u00a7 31 UWG \u2013 Privlast\u0148ovanie si vyznamenan\u00ed a v\u00fdsad Privlast\u0148ovanie si vyznamenan\u00ed a v\u00fdsad pod\u013ea \u00a7 31 UWG ozna\u010duje z\u00e1kaz propagova\u0165 sa v obchodnom prostred\u00ed titulmi, kvalifik\u00e1ciami alebo vyznamenaniami, ktor\u00e9 &#8230;","protected":false},"author":1,"featured_media":156535,"parent":40896,"menu_order":58,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[768],"tags":[],"class_list":["post-156534","page","type-page","status-publish","has-post-thumbnail","hentry","category-sutazne-pravo"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG.webp",2048,1152,false],"thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG-100x100.webp",100,100,true],"medium":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG-800x450.webp",800,450,true],"medium_large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG.webp",2048,1152,false],"large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG-1920x1080.webp",1920,1080,true],"1536x1536":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG-1536x864.webp",1536,864,true],"2048x2048":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG.webp",2048,1152,false],"336x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG-336x189.webp",336,189,true],"352x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG-352x198.webp",352,198,true],"woocommerce_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG-300x300.webp",300,300,true],"woocommerce_single":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG-600x338.webp",600,338,true],"woocommerce_gallery_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG-100x100.webp",100,100,true],"yarpp-thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a7-31-UWG-120x120.webp",120,120,true]},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/sk\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"\u00a7 31 UWG \u2013 Privlast\u0148ovanie si vyznamenan\u00ed a v\u00fdsad Privlast\u0148ovanie si vyznamenan\u00ed a v\u00fdsad pod\u013ea \u00a7 31 UWG ozna\u010duje z\u00e1kaz propagova\u0165 sa v obchodnom prostred\u00ed titulmi, kvalifik\u00e1ciami alebo vyznamenaniami, ktor\u00e9 ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages\/156534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/comments?post=156534"}],"version-history":[{"count":1,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages\/156534\/revisions"}],"predecessor-version":[{"id":162904,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages\/156534\/revisions\/162904"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages\/40896"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/media\/156535"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/media?parent=156534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/categories?post=156534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/tags?post=156534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}