{"id":131390,"date":"2026-03-25T12:00:00","date_gmt":"2026-03-25T11:00:00","guid":{"rendered":"https:\/\/harlander-partner.eu\/sutazne-pravo\/nekala-sutaz\/"},"modified":"2026-03-25T12:22:57","modified_gmt":"2026-03-25T11:22:57","slug":"nekala-sutaz","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/sk\/sutazne-pravo\/nekala-sutaz\/","title":{"rendered":"Nekal\u00e1 s\u00fa\u0165a\u017e"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Nekal\u00e1 s\u00fa\u0165a\u017e<\/h2><ul><li><a href=\"#h-zweck-und-leitgedanke-des-uwg\" data-level=\"2\">\u00da\u010del a z\u00e1kladn\u00e1 my\u0161lienka UWG<\/a><ul><li><a href=\"#h-schutzbereich-des-uwg\" data-level=\"3\">Rozsah ochrany pod\u013ea UWG<\/a><\/li><li><a href=\"#h-anwendungsbereich-des-uwg\" data-level=\"3\">P\u00f4sobnos\u0165 UWG<\/a><\/li><li><a href=\"#h-zentrale-begriffe\" data-level=\"3\">K\u013e\u00fa\u010dov\u00e9 pojmy<\/a><\/li><\/ul><\/li><li><a href=\"#h-verbotene-praktiken-nach-dem-uwg\" data-level=\"2\">Zak\u00e1zan\u00e9 praktiky pod\u013ea UWG<\/a><ul><li><a href=\"#h-schwarze-liste-als-fixverbote\" data-level=\"3\">\u010cierna listina ako absol\u00fatne z\u00e1kazy<\/a><\/li><li><a href=\"#h-irrefuhrende-und-aggressive-geschaftspraktiken\" data-level=\"3\">Klamliv\u00e9 a agres\u00edvne obchodn\u00e9 praktiky<\/a><\/li><li><a href=\"#h-sonstige-unlautere-handlungen\" data-level=\"3\">In\u00e9 nekal\u00e9 konania<\/a><\/li><\/ul><\/li><li><a href=\"#h-abgrenzung-zum-wettbewerbsrecht-im-weiteren-sinn\" data-level=\"2\">Vymedzenie vo\u010di s\u00fa\u0165a\u017en\u00e9mu pr\u00e1vu v \u0161ir\u0161om zmysle<\/a><\/li><li><a href=\"#h-durchsetzung-und-anspruche\" data-level=\"2\">Vym\u00e1hanie a n\u00e1roky<\/a><\/li><li><a href=\"#h-verfahren-und-klagsberechtigte\" data-level=\"2\">Konanie a opr\u00e1vnen\u00e9 osoby na podanie \u017ealoby<\/a><\/li><li><a href=\"#h-folgen-von-verstossen-in-der-praxis\" data-level=\"2\">D\u00f4sledky poru\u0161en\u00ed v praxi<\/a><\/li><li><a href=\"#h-ihre-vorteile-mit-anwaltlicher-unterstutzung\" data-level=\"2\">Va\u0161e v\u00fdhody s pr\u00e1vnou podporou<\/a><\/li><li><a href=\"#h-haufig-gestellte-fragen-faq\" data-level=\"2\">\u010casto kladen\u00e9 ot\u00e1zky \u2013 FAQ<\/a><\/li><\/ul><\/div>\n\n<p><strong><a href=\"https:\/\/www.ris.bka.gv.at\/GeltendeFassung.wxe?Abfrage=Bundesnormen&amp;Gesetzesnummer=10002665\" target=\"_blank\" rel=\"noreferrer noopener\">Spolkov\u00fd z\u00e1kon proti nekalej s\u00fa\u0165a\u017ei (UWG)<\/a><\/strong> je k\u013e\u00fa\u010dov\u00fdm pr\u00e1vnym z\u00e1kladom rak\u00faskeho <strong>pr\u00e1va nekalej s\u00fa\u0165a\u017ee<\/strong>. Ur\u010duje, ktor\u00e9 <strong>obchodn\u00e9 konania podnikov v hospod\u00e1rskej s\u00fa\u0165a\u017ei<\/strong> s\u00fa nepr\u00edpustn\u00e9, preto\u017ee ovplyv\u0148uj\u00fa hospod\u00e1rsku s\u00fa\u0165a\u017e <strong>nie len zanedbate\u013ene<\/strong> v neprospech in\u00fdch podnikov, alebo preto, \u017ee vo\u010di spotrebite\u013ek\u00e1m a spotrebite\u013eom poru\u0161uj\u00fa <strong>odborn\u00fa starostlivos\u0165<\/strong> a m\u00f4\u017eu ich hospod\u00e1rske rozhodnutie <strong>podstatne ovplyvni\u0165<\/strong>. UWG tak vytv\u00e1ra pravidl\u00e1 pre <strong>f\u00e9rov\u00fa s\u00fa\u0165a\u017e zalo\u017een\u00fa na v\u00fdkone<\/strong> t\u00fdm, \u017ee najm\u00e4 postihuje <strong>agres\u00edvne<\/strong> a <strong>klamliv\u00e9<\/strong> obchodn\u00e9 praktiky a dotknut\u00fdm prizn\u00e1va pr\u00e1vne n\u00e1roky na ich presadenie.  <\/p>\n\n<div class=\"wp-block-uagb-container uagb-block-3019fe8e alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-32585033\">\n<p><strong>UWG<\/strong> chr\u00e1ni <strong>f\u00e9rov\u00fa hospod\u00e1rsku s\u00fa\u0165a\u017e<\/strong> t\u00fdm, \u017ee <strong>zakazuje<\/strong> <strong>nekal\u00fa reklamu a obchodn\u00e9 praktiky<\/strong> medzi podnikmi, ako aj vo\u010di spotrebite\u013ek\u00e1m a spotrebite\u013eom, a via\u017ee na ne <strong>pr\u00e1vne n\u00e1sledky<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-45819ab6\"><picture>\n\t\t<source srcset=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/UWG-352x198.webp\" >\n\t\t<img decoding=\"async\" class=\"mr-picture-small\" src=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/UWG.webp\" alt=\"Nekal\u00e1 s\u00fa\u0165a\u017e jednoducho vysvetlen\u00e1: UWG, pr\u00edklady nepr\u00edpustn\u00fdch prakt\u00edk a pr\u00e1vne d\u00f4sledky pre podniky v Rak\u00fasku.\" >\n\t<\/picture>\n<\/div>\n<\/div>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eUWG stanovuje jasn\u00e9 hranice, aby sa s\u00fa\u0165a\u017e viedla v\u00fdkonom, a nie klamstvom alebo n\u00e1tlakom.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia\"><span class=\"mr-cta-link-normal\">Vyberte si preferovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-zweck-und-leitgedanke-des-uwg\">\u00da\u010del a z\u00e1kladn\u00e1 my\u0161lienka UWG<\/h2>\n\n<p>Cie\u013eom UWG je, aby sa <strong>o v\u00fdsledku s\u00fa\u0165a\u017ee rozhodovalo v\u00fdkonom, a nie klamstvom, n\u00e1tlakom alebo nef\u00e9r v\u00fdhodou<\/strong>. Podniky s\u00fa denne v s\u00fa\u0165a\u017ei o z\u00e1kazn\u00ed\u010dky a z\u00e1kazn\u00edkov, preto zohr\u00e1vaj\u00fa reklama, tvorba cien a obchodn\u00e9 modely k\u013e\u00fa\u010dov\u00fa \u00falohu. Z\u00e1rove\u0148 v\u0161ak mus\u00ed s\u00fa\u0165a\u017e prebieha\u0165 <strong>transparentne, zrozumite\u013ene a pr\u00e1vne bezchybne<\/strong>.  <\/p>\n\n<p>UWG zabra\u0148uje obchodn\u00fdm praktik\u00e1m, ktor\u00fdmi si podnik <strong>z\u00edskava neopr\u00e1vnen\u00fa v\u00fdhodu vo\u010di konkurentom<\/strong>. Vytv\u00e1ra tak pr\u00e1vny r\u00e1mec, ktor\u00fd <strong>chr\u00e1ni f\u00e9rov\u00fa s\u00fa\u0165a\u017e zalo\u017een\u00fa na v\u00fdkone a z\u00e1rove\u0148 posil\u0148uje d\u00f4veru v trh<\/strong>. <\/p>\n\n<p>Z\u00e1kladn\u00fa my\u0161lienku mo\u017eno jednoducho zhrn\u00fa\u0165: <strong>podniky m\u00f4\u017eu s\u00fa\u0165a\u017ei\u0165, no musia pritom kona\u0165 \u010destne a zodpovedne<\/strong>. Reklama m\u00f4\u017ee up\u00fata\u0165 pozornos\u0165 a vyzdvihn\u00fa\u0165 produkty, nesmie v\u0161ak <strong>spotrebite\u013eov klama\u0165 ani na nich vyv\u00edja\u0165 n\u00e1tlak<\/strong>. Rovnako m\u00f4\u017eu podniky zlep\u0161ova\u0165 svoju poz\u00edciu na trhu, pokia\u013e <strong>cie\u013eavedome nebr\u00e1nia konkurentom alebo nezneu\u017e\u00edvaj\u00fa ich v\u00fdkony<\/strong>.  <\/p>\n\n<p>Z\u00e1konodarca sleduje prostredn\u00edctvom UWG najm\u00e4 tri k\u013e\u00fa\u010dov\u00e9 z\u00e1kladn\u00e9 princ\u00edpy:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Ochranu f\u00e9rovej s\u00fa\u0165a\u017ee zalo\u017eenej na v\u00fdkone<\/strong>, aby \u00faspech vych\u00e1dzal z kvality, inov\u00e1ci\u00ed a slu\u017eieb<\/li>\n\n\n\n<li><strong>Ochranu spotrebiteliek a spotrebite\u013eov<\/strong>, aby obchodn\u00e9 rozhodnutia vych\u00e1dzali zo spr\u00e1vnych inform\u00e1ci\u00ed<\/li>\n\n\n\n<li><strong>Ochranu integrity trhu<\/strong>, aby s\u00fa\u0165a\u017e dlhodobo fungovala a zachovala sa d\u00f4vera<\/li>\n<\/ul>\n\n<p>UWG tak tvor\u00ed <strong>d\u00f4le\u017eit\u00fd z\u00e1klad funguj\u00facich trhov<\/strong>, preto\u017ee zabezpe\u010duje, aby s\u00fa\u0165a\u017e nebola skres\u013eovan\u00e1 nekal\u00fdmi met\u00f3dami.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-schutzbereich-des-uwg\">Rozsah ochrany pod\u013ea UWG<\/h3>\n\n<p>UWG chr\u00e1ni <strong>viacer\u00e9 skupiny s\u00fa\u010dasne<\/strong>, preto\u017ee nekal\u00e9 obchodn\u00e9 praktiky sa net\u00fdkaj\u00fa len konkurentov, ale \u010dasto ovplyv\u0148uj\u00fa aj spotrebite\u013eov alebo cel\u00fd trh. Z\u00e1kon preto sleduje <strong>\u0161irok\u00fd pr\u00edstup k ochrane<\/strong>, ktor\u00fd sp\u00e1ja r\u00f4zne z\u00e1ujmy. <\/p>\n\n<p>UWG v prvom rade chr\u00e1ni <strong>podniky navz\u00e1jom v hospod\u00e1rskej s\u00fa\u0165a\u017ei<\/strong>. Ak napr\u00edklad podnik z\u00edska z\u00e1kazn\u00edkov klamlivou reklamou alebo cielene po\u0161kod\u00ed poves\u0165 konkurenta, vznik\u00e1 <strong>neopr\u00e1vnen\u00e1 konkuren\u010dn\u00e1 v\u00fdhoda<\/strong>. <\/p>\n\n<p>Z\u00e1rove\u0148 UWG chr\u00e1ni aj <strong>spotrebite\u013eky a spotrebite\u013eov<\/strong>. T\u00ed denne prij\u00edmaj\u00fa hospod\u00e1rske rozhodnutia, napr\u00edklad pri k\u00fape tovaru alebo slu\u017eieb. Aby sa tak\u00e9to rozhodnutia mohli robi\u0165 <strong>slobodne a informovane<\/strong>, musia podniky poskytova\u0165 spr\u00e1vne inform\u00e1cie a nesm\u00fa spotrebite\u013eov ovplyv\u0148ova\u0165 klamstvom ani n\u00e1tlakom.  <\/p>\n\n<p>Okrem toho UWG chr\u00e1ni aj <strong>funk\u010dnos\u0165 cel\u00e9ho trhu<\/strong>. Ak by boli nekal\u00e9 met\u00f3dy roz\u0161\u00edren\u00e9, d\u00f4vera v reklamu, ponuky a podniky by klesala. <\/p>\n\n<p>Rozsah ochrany UWG preto zah\u0155\u0148a najm\u00e4:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>konkurentov<\/strong>, ktor\u00ed s\u00fa chr\u00e1nen\u00ed pred nef\u00e9r s\u00fa\u0165a\u017en\u00fdmi met\u00f3dami<\/li>\n\n\n\n<li><strong>spotrebite\u013eov<\/strong>, ktor\u00fdch hospod\u00e1rska sloboda rozhodovania m\u00e1 zosta\u0165 zachovan\u00e1<\/li>\n\n\n\n<li><strong>ostatn\u00fdch \u00fa\u010dastn\u00edkov trhu a verejnos\u0165<\/strong>, preto\u017ee transparentn\u00e1 s\u00fa\u0165a\u017e je rozhoduj\u00faca pre funguj\u00face hospod\u00e1rstvo<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"h-anwendungsbereich-des-uwg\">P\u00f4sobnos\u0165 UWG<\/h3>\n\n<p>UWG sa vz\u0165ahuje na <strong>konania v obchodnom styku<\/strong>, teda na spr\u00e1vanie podnikov, ktor\u00e9 s\u00favis\u00ed s <strong>ponukou, predajom alebo propag\u00e1ciou produktov a slu\u017eieb<\/strong>. Rozhoduj\u00face pritom nie je len samotn\u00e9 uzavretie zmluvy, ale u\u017e spr\u00e1vanie <strong>pred prijat\u00edm obchodn\u00e9ho rozhodnutia<\/strong>. <\/p>\n\n<p>Typick\u00e9 situ\u00e1cie, v ktor\u00fdch sa UWG uplat\u0148uje, sa t\u00fdkaj\u00fa napr\u00edklad <strong>reklamy, marketingov\u00fdch opatren\u00ed, uv\u00e1dzania cien, predajn\u00fdch akci\u00ed alebo oslovenia z\u00e1kazn\u00edkov<\/strong>. Ak s\u00fa tak\u00e9to opatrenia sp\u00f4sobil\u00e9 <strong>ovplyvni\u0165 spr\u00e1vanie spotrebite\u013eov alebo konkurentov<\/strong>, m\u00f4\u017eu by\u0165 pr\u00e1vne relevantn\u00e9. <\/p>\n\n<p>Z\u00e1kon pritom v z\u00e1sade rozli\u0161uje <strong>dve k\u013e\u00fa\u010dov\u00e9 situ\u00e1cie<\/strong>. Na jednej strane sa UWG t\u00fdka s\u00fa\u0165a\u017ee <strong>medzi podnikmi<\/strong>, ke\u010f si podnik nekal\u00fdmi met\u00f3dami zabezpe\u010d\u00ed v\u00fdhodu vo\u010di konkurentom. Na druhej strane chr\u00e1ni aj <strong>spotrebite\u013eky a spotrebite\u013eov<\/strong>, ak m\u00f4\u017eu obchodn\u00e9 praktiky ovplyvni\u0165 ich hospod\u00e1rske rozhodnutie.  <\/p>\n\n<p>V praxi tak p\u00f4sobnos\u0165 zah\u0155\u0148a mnoh\u00e9 typick\u00e9 situ\u00e1cie z obchodn\u00e9ho \u017eivota, napr\u00edklad:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>reklamu a marketingov\u00e9 opatrenia<\/strong>, napr\u00edklad tvrdenia o produktoch, cen\u00e1ch alebo osobitn\u00fdch v\u00fdhod\u00e1ch<\/li>\n\n\n\n<li><strong>predajn\u00e9 strat\u00e9gie a formy distrib\u00facie<\/strong>, napr\u00edklad z\u013eavy, akcie alebo s\u00fa\u0165a\u017ee<\/li>\n\n\n\n<li><strong>trhov\u00e9 spr\u00e1vanie podnikov<\/strong>, ak toto spr\u00e1vanie br\u00e1ni konkurentom alebo klame spotrebite\u013eov<\/li>\n<\/ul>\n\n<p>\u010ci konanie skuto\u010dne poru\u0161uje UWG, v\u017edy z\u00e1vis\u00ed od <strong>konkr\u00e9tnych okolnost\u00ed jednotliv\u00e9ho pr\u00edpadu<\/strong>. Rozhoduj\u00face je najm\u00e4 to, \u010di obchodn\u00e1 praktika <strong>poru\u0161uje odborn\u00fa starostlivos\u0165 a m\u00f4\u017ee podstatne ovplyvni\u0165 hospod\u00e1rsku s\u00fa\u0165a\u017e alebo spr\u00e1vanie \u00fa\u010dastn\u00edkov trhu<\/strong>. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eRozhoduj\u00face je, \u010di praktika cite\u013ene ovplyv\u0148uje trh alebo podstatne usmer\u0148uje rozhodovanie spotrebite\u013eov.\u201c<\/span>\n    <\/div>\n\n<h3 class=\"wp-block-heading\" id=\"h-zentrale-begriffe\">K\u013e\u00fa\u010dov\u00e9 pojmy<\/h3>\n\n<p>K\u013e\u00fa\u010dov\u00fdm pojmom je <strong>obchodn\u00fd styk<\/strong>. Rozumej\u00fa sa n\u00edm v\u0161etky konania, ktor\u00e9 podnik vykon\u00e1va <strong>v s\u00favislosti so svojou hospod\u00e1rskou \u010dinnos\u0165ou<\/strong>. Patria sem napr\u00edklad reklama, predajn\u00e9 akcie, uv\u00e1dzanie cien alebo online ponuky. Rozhoduj\u00face je, \u017ee spr\u00e1vanie je <strong>objekt\u00edvne sp\u00f4sobil\u00e9 podpori\u0165 odbyt tovaru alebo slu\u017eieb<\/strong>.   <\/p>\n\n<p>Rovnako d\u00f4le\u017eit\u00fd je pojem <strong>obchodn\u00e1 praktika<\/strong>. Ide o <strong>v\u0161etky opatrenia podniku vo\u010di spotrebite\u013eom alebo in\u00fdm \u00fa\u010dastn\u00edkom trhu<\/strong>, ktor\u00e9 s\u00favisia s produktom. M\u00f4\u017eu sem patri\u0165 napr\u00edklad reklamn\u00e9 tvrdenia, zmluvn\u00e9 ponuky alebo ur\u010dit\u00e9 predajn\u00e9 strat\u00e9gie.  <\/p>\n\n<p>Osobitne k\u013e\u00fa\u010dov\u00e1 je aj <strong>odborn\u00e1 starostlivos\u0165<\/strong>. Tento pojem opisuje spr\u00e1vanie, ktor\u00e9 mo\u017eno v hospod\u00e1rskej s\u00fa\u0165a\u017ei o\u010dak\u00e1va\u0165 od <strong>seri\u00f3zneho a zodpovedne konaj\u00faceho podniku<\/strong>. <\/p>\n\n<p>V s\u00favislosti s UWG zohr\u00e1vaj\u00fa preto d\u00f4le\u017eit\u00fa \u00falohu najm\u00e4 tieto pojmy:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Obchodn\u00fd styk<\/strong>, teda hospod\u00e1rske konanie podniku na trhu<\/li>\n\n\n\n<li><strong>Obchodn\u00e1 praktika<\/strong>, teda konkr\u00e9tne opatrenia na podporu produktu alebo ponuky<\/li>\n\n\n\n<li><strong>Odborn\u00e1 starostlivos\u0165<\/strong>, teda mierka korektn\u00e9ho a zodpovedn\u00e9ho spr\u00e1vania na trhu<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"h-verbotene-praktiken-nach-dem-uwg\">Zak\u00e1zan\u00e9 praktiky pod\u013ea UWG<\/h2>\n\n<p>UWG zakazuje <strong>obchodn\u00e9 praktiky, ktor\u00e9 nef\u00e9r sp\u00f4sobom ovplyv\u0148uj\u00fa hospod\u00e1rsku s\u00fa\u0165a\u017e<\/strong>. Nejde pritom o to, aby sa s\u00fa\u0165a\u017e obmedzovala. Naopak, s\u00fa\u0165a\u017e sa m\u00e1 rozhodova\u0165 <strong>v\u00fdkonom, kvalitou a inov\u00e1ciami<\/strong>, a nie klamstvom alebo n\u00e1tlakom.  <\/p>\n\n<p>Obchodn\u00e1 praktika je nepr\u00edpustn\u00e1, ak <strong>poru\u0161uje odborn\u00fa starostlivos\u0165 a je sp\u00f4sobil\u00e1 podstatne ovplyvni\u0165 hospod\u00e1rske spr\u00e1vanie \u00fa\u010dastn\u00edkov trhu<\/strong>. M\u00f4\u017ee sa to t\u00fdka\u0165 spotrebite\u013eov, ale aj in\u00fdch podnikov v hospod\u00e1rskej s\u00fa\u0165a\u017ei. <\/p>\n\n<p>V praxi UWG rozli\u0161uje viacero skup\u00edn nepr\u00edpustn\u00fdch konan\u00ed. T\u00fdkaj\u00fa sa najm\u00e4 <strong>klamliv\u00fdch inform\u00e1ci\u00ed, agres\u00edvnych predajn\u00fdch strat\u00e9gi\u00ed alebo in\u00fdch foriem nef\u00e9r s\u00fa\u0165a\u017en\u00fdch met\u00f3d<\/strong>. Z\u00e1rove\u0148 z\u00e1kon obsahuje aj konkr\u00e9tne skutkov\u00e9 podstaty, pri ktor\u00fdch sa u\u017e <strong>samotn\u00e9 spr\u00e1vanie pova\u017euje za nekal\u00e9<\/strong>, bez potreby sk\u00fama\u0165 \u010fal\u0161ie podmienky.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-schwarze-liste-als-fixverbote\">\u010cierna listina ako absol\u00fatne z\u00e1kazy<\/h3>\n\n<p>Osobitn\u00fa \u00falohu v UWG zohr\u00e1va tzv. <strong>\u010cierna listina<\/strong>. Ide o <strong><a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/ANL1\/NOR40245462\" target=\"_blank\" rel=\"noreferrer noopener\">pr\u00edlohu z\u00e1kona<\/a><\/strong>, ktor\u00e1 v\u00fdslovne uv\u00e1dza ur\u010dit\u00e9 obchodn\u00e9 praktiky. Tieto praktiky sa <strong>v\u017edy pova\u017euj\u00fa za nekal\u00e9<\/strong>, bez oh\u013eadu na to, \u010di je v konkr\u00e9tnom pr\u00edpade preuk\u00e1zate\u013en\u00e1 konkr\u00e9tna \u0161koda.  <\/p>\n\n<p>Z\u00e1konodarca t\u00fato listinu vytvoril, preto\u017ee niektor\u00e9 met\u00f3dy s\u00fa <strong>tak jednozna\u010dne nef\u00e9r<\/strong>, \u017ee ich nepr\u00edpustnos\u0165 sa nem\u00e1 zaka\u017ed\u00fdm nanovo posudzova\u0165. Ak podnik tak\u00fato praktiku pou\u017eije, ide teda <strong>automaticky o poru\u0161enie s\u00fa\u0165a\u017en\u00fdch pravidiel<\/strong>. <\/p>\n\n<p>Medzi typick\u00e9 pr\u00edklady z \u010ciernej listiny patria okrem in\u00e9ho:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Pou\u017e\u00edvanie zna\u010diek kvality alebo certifika\u010dn\u00fdch ozna\u010den\u00ed bez pr\u00edslu\u0161n\u00e9ho povolenia<\/strong><\/li>\n\n\n\n<li><strong>Nepravdiv\u00e9 tvrdenie, \u017ee podnik \u010doskoro ukon\u010d\u00ed \u010dinnos\u0165 alebo sa pres\u0165ahuje<\/strong><\/li>\n\n\n\n<li><strong>Priame v\u00fdzvy na k\u00fapu adresovan\u00e9 de\u0165om v reklame<\/strong><\/li>\n<\/ul>\n\n<p>Tieto jasn\u00e9 absol\u00fatne z\u00e1kazy vytv\u00e1raj\u00fa v UWG <strong>pr\u00e1vnu istotu pre podniky aj spotrebite\u013eov<\/strong>, preto\u017ee ur\u010dit\u00e9 obchodn\u00e9 praktiky s\u00fa v\u017edy zak\u00e1zan\u00e9.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-irrefuhrende-und-aggressive-geschaftspraktiken\">Klamliv\u00e9 a agres\u00edvne obchodn\u00e9 praktiky<\/h3>\n\n<p>K\u013e\u00fa\u010dov\u00e1 \u010das\u0165 UWG sa t\u00fdka <strong>klamliv\u00fdch a agres\u00edvnych obchodn\u00fdch prakt\u00edk<\/strong>. Obe kateg\u00f3rie sa t\u00fdkaj\u00fa situ\u00e1ci\u00ed, v ktor\u00fdch podniky <strong>nef\u00e9r sp\u00f4sobom ovplyv\u0148uj\u00fa<\/strong> spr\u00e1vanie spotrebite\u013eov alebo in\u00fdch \u00fa\u010dastn\u00edkov trhu. \u010casto ide o reklamu, predajn\u00e9 strat\u00e9gie alebo ur\u010dit\u00e9 formy oslovenia z\u00e1kazn\u00edkov.  <\/p>\n\n<p>O <strong>klamliv\u00fa obchodn\u00fa praktiku<\/strong> ide vtedy, ke\u010f podnik \u0161\u00edri <strong>nepravdiv\u00e9 alebo ne\u00fapln\u00e9 inform\u00e1cie<\/strong> o produkte alebo slu\u017ebe. Spotrebitelia maj\u00fa n\u00e1sledne urobi\u0165 obchodn\u00e9 rozhodnutie, ktor\u00e9 by pri \u00faplnej alebo spr\u00e1vnej inform\u00e1cii <strong>neurobili<\/strong>. <\/p>\n\n<p>Okrem toho UWG pozn\u00e1 aj <strong>agres\u00edvne obchodn\u00e9 praktiky<\/strong>. Podnik pritom vyv\u00edja <strong>neprimeran\u00fd n\u00e1tlak na spotrebite\u013eov alebo in\u00fdch \u00fa\u010dastn\u00edkov trhu<\/strong>, \u010d\u00edm sa obmedzuje ich sloboda rozhodovania. Agres\u00edvne met\u00f3dy m\u00f4\u017eu vznikn\u00fa\u0165 napr\u00edklad ob\u0165a\u017eovan\u00edm, psychick\u00fdm tlakom alebo nepr\u00edpustn\u00fdm ovplyv\u0148ovan\u00edm.  <\/p>\n\n<p>Typick\u00e9 pr\u00edklady s\u00fa napr\u00edklad:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Vytrval\u00e9 a ne\u017eiaduce kontaktovanie<\/strong>, napr\u00edklad opakovan\u00fdmi reklamn\u00fdmi telefon\u00e1tmi alebo spr\u00e1vami<\/li>\n\n\n\n<li><strong>Predajn\u00e9 strat\u00e9gie, ktor\u00e9 vyv\u00edjaj\u00fa na spotrebite\u013eov n\u00e1tlak<\/strong>, aby sa dosiahlo r\u00fdchle uzavretie zmluvy<\/li>\n\n\n\n<li><strong>Zneu\u017e\u00edvanie strachu, nesk\u00fasenosti alebo osobitn\u00fdch \u017eivotn\u00fdch situ\u00e1ci\u00ed<\/strong><\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"h-sonstige-unlautere-handlungen\">In\u00e9 nekal\u00e9 konania<\/h3>\n\n<p>Popri klamliv\u00fdch a agres\u00edvnych obchodn\u00fdch praktik\u00e1ch zah\u0155\u0148a UWG aj \u010fal\u0161iu skupinu poru\u0161en\u00ed, ktor\u00e9 sa zhr\u0148uj\u00fa pod pojmom <strong>in\u00e9 nekal\u00e9 konania<\/strong>. Ide o s\u00fa\u0165a\u017en\u00e9 met\u00f3dy, ktor\u00e9 <strong>nespadaj\u00fa priamo do predch\u00e1dzaj\u00facich kateg\u00f3ri\u00ed<\/strong>, no napriek tomu poru\u0161uj\u00fa z\u00e1sady f\u00e9rovej s\u00fa\u0165a\u017ee. <\/p>\n\n<p>Tieto pr\u00edpady sa \u010dasto t\u00fdkaj\u00fa situ\u00e1ci\u00ed, ke\u010f podnik <strong>cie\u013eavedome postupuje proti konkurentom alebo zneu\u017e\u00edva ich v\u00fdkony<\/strong>. Spr\u00e1vanie m\u00f4\u017ee v\u00fdrazne ovplyvni\u0165 hospod\u00e1rsku s\u00fa\u0165a\u017e, hoci nejde o klasick\u00e9 klamanie ani agres\u00edvnu predajn\u00fa met\u00f3du. <\/p>\n\n<p>Typick\u00e9 prejavy s\u00fa napr\u00edklad:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Br\u00e1nenie konkurentom<\/strong>, prostredn\u00edctvom cielene prijat\u00fdch opatren\u00ed, ktor\u00e9 s\u0165a\u017euj\u00fa alebo znemo\u017e\u0148uj\u00fa \u010dinnos\u0165 konkurenta<\/li>\n\n\n\n<li><strong>Zneu\u017e\u00edvanie cudzieho v\u00fdkonu<\/strong>, napr\u00edklad nepr\u00edpustn\u00fdm napodob\u0148ovan\u00edm produktov alebo konceptov<\/li>\n\n\n\n<li><strong>V\u00fdhoda z\u00edskan\u00e1 poru\u0161en\u00edm pr\u00e1va<\/strong>, ke\u010f si podnik poru\u0161ovan\u00edm z\u00e1konov zabezpe\u010d\u00ed konkuren\u010dn\u00fa v\u00fdhodu<\/li>\n<\/ul>\n\n<p>Tieto skupiny pr\u00edpadov ukazuj\u00fa, \u017ee UWG <strong>postihuje \u0161irok\u00e9 spektrum mo\u017en\u00fdch poru\u0161en\u00ed s\u00fa\u0165a\u017en\u00fdch pravidiel<\/strong>, preto\u017ee nekal\u00e9 met\u00f3dy sa v praxi m\u00f4\u017eu prejavova\u0165 ve\u013emi r\u00f4zne.<\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eNajprv sa sk\u00fama, \u010di je konanie uveden\u00e9 v \u010ciernej listine. Ak nie, posudzuje sa, \u010di je klamliv\u00e9 alebo agres\u00edvne. Ak ani to neplat\u00ed, prich\u00e1dza do \u00favahy in\u00e9 nekal\u00e9 konanie.  \u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia\"><span class=\"mr-cta-link-normal\">Vyberte si preferovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-abgrenzung-zum-wettbewerbsrecht-im-weiteren-sinn\">Vymedzenie vo\u010di s\u00fa\u0165a\u017en\u00e9mu pr\u00e1vu v \u0161ir\u0161om zmysle<\/h2>\n\n<p>UWG tvor\u00ed d\u00f4le\u017eit\u00fa \u010das\u0165 s\u00fa\u0165a\u017en\u00e9ho pr\u00e1va, no <strong>nie je jedinou pr\u00e1vnou oblas\u0165ou, ktor\u00e1 upravuje hospod\u00e1rsku s\u00fa\u0165a\u017e<\/strong>. V pr\u00e1vnej praxi sa preto \u010dasto hovor\u00ed o <strong>s\u00fa\u0165a\u017enom pr\u00e1ve v u\u017e\u0161om a v \u0161ir\u0161om zmysle<\/strong>. <\/p>\n\n<p>Do s\u00fa\u0165a\u017en\u00e9ho pr\u00e1va v u\u017e\u0161om zmysle patr\u00ed najm\u00e4 <strong>pr\u00e1vo nekalej s\u00fa\u0165a\u017ee<\/strong>, teda UWG. Toto pr\u00e1vo upravuje <strong>spr\u00e1vanie podnikov v hospod\u00e1rskej s\u00fa\u0165a\u017ei<\/strong>, najm\u00e4 pokia\u013e ide o reklamu, marketing a vystupovanie na trhu. Cie\u013eom je <strong>predch\u00e1dza\u0165 nef\u00e9r s\u00fa\u0165a\u017en\u00fdm met\u00f3dam<\/strong>.  <\/p>\n\n<p>Popri tom v\u0161ak existuje aj <strong>kartelov\u00e9 pr\u00e1vo<\/strong>, ktor\u00e9 m\u00e1 in\u00e9 zameranie. K\u00fdm UWG sa t\u00fdka jednotliv\u00fdch obchodn\u00fdch prakt\u00edk, kartelov\u00e9 pr\u00e1vo sa zaober\u00e1 najm\u00e4 <strong>trhov\u00fdmi \u0161trukt\u00farami a hospod\u00e1rskou silou<\/strong>. M\u00e1 zabr\u00e1ni\u0165 tomu, aby podniky kartelmi, cenov\u00fdmi dohodami alebo zneu\u017e\u00edvan\u00edm dominantn\u00e9ho postavenia <strong>obmedzovali hospod\u00e1rsku s\u00fa\u0165a\u017e ako celok<\/strong>.  <\/p>\n\n<p>Okrem toho existuje mno\u017estvo <strong>prienikov s in\u00fdmi pr\u00e1vnymi oblas\u0165ami<\/strong>, preto\u017ee hospod\u00e1rska s\u00fa\u0165a\u017e sa \u010dasto dot\u00fdka viacer\u00fdch pr\u00e1vnych oblast\u00ed. Naj\u010dastej\u0161ie zohr\u00e1vaj\u00fa \u00falohu najm\u00e4 tieto oblasti: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>pr\u00e1vo ochrann\u00fdch zn\u00e1mok<\/strong>, ak sa ozna\u010denia alebo zna\u010dky pou\u017e\u00edvaj\u00fa nepr\u00edpustne<\/li>\n\n\n\n<li><strong>autorsk\u00e9 pr\u00e1vo<\/strong>, ak sa tvoriv\u00e9 v\u00fdkony preberaj\u00fa bez s\u00fahlasu<\/li>\n\n\n\n<li><strong>dizajnov\u00e9 a patentov\u00e9 pr\u00e1vo<\/strong>, ak s\u00fa chr\u00e1nen\u00e9 technick\u00e9 alebo dizajnov\u00e9 inov\u00e1cie<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"h-durchsetzung-und-anspruche\">Vym\u00e1hanie a n\u00e1roky<\/h2>\n\n<p>Ak podnik poru\u0161\u00ed <strong>UWG<\/strong>, m\u00f4\u017eu dotknut\u00e9 osoby uplatni\u0165 r\u00f4zne <strong>civilnopr\u00e1vne n\u00e1roky<\/strong>. Cie\u013eom t\u00fdchto n\u00e1rokov je <strong>zastavi\u0165 nekal\u00e9 konanie, nahradi\u0165 vzniknut\u00fa \u0161kodu a zabr\u00e1ni\u0165 \u010fal\u0161\u00edm poru\u0161eniam<\/strong>. <\/p>\n\n<p>Najd\u00f4le\u017eitej\u0161\u00edm n\u00e1rokom v praxi je <strong>n\u00e1rok na zdr\u017eanie sa<\/strong>. N\u00edm m\u00f4\u017ee podnik po\u017eadova\u0165, aby sa poru\u0161enie s\u00fa\u0165a\u017en\u00fdch pravidiel <strong>okam\u017eite ukon\u010dilo a aby sa v bud\u00facnosti neopakovalo<\/strong>. Tento n\u00e1rok zohr\u00e1va ve\u013ek\u00fa \u00falohu, preto\u017ee nekal\u00e9 obchodn\u00e9 praktiky je \u010dasto potrebn\u00e9 <strong>r\u00fdchlo zastavi\u0165<\/strong>, aby sa obmedzili hospod\u00e1rske nev\u00fdhody.  <\/p>\n\n<p>Okrem toho m\u00f4\u017ee existova\u0165 aj <strong>n\u00e1rok na odstr\u00e1nenie n\u00e1sledkov<\/strong>. Tento n\u00e1rok zav\u00e4zuje poru\u0161ovate\u013ea, aby <strong>odstr\u00e1nil n\u00e1sledky poru\u0161enia s\u00fa\u0165a\u017en\u00fdch pravidiel<\/strong>. V praxi to m\u00f4\u017ee znamena\u0165 napr\u00edklad stiahnutie klamliv\u00fdch reklamn\u00fdch materi\u00e1lov alebo odstr\u00e1nenie nepr\u00edpustn\u00e9ho obsahu z internetu.  <\/p>\n\n<p>V z\u00e1vislosti od situ\u00e1cie prich\u00e1dzaj\u00fa do \u00favahy aj \u010fal\u0161ie n\u00e1roky:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>n\u00e1hrada \u0161kody<\/strong>, ak poru\u0161en\u00edm s\u00fa\u0165a\u017en\u00fdch pravidiel vznikla hospod\u00e1rska \u0161koda<\/li>\n\n\n\n<li><strong>zverejnenie rozsudku<\/strong>, aby boli \u00fa\u010dastn\u00edci trhu informovan\u00ed o zistenom poru\u0161en\u00ed pr\u00e1va<\/li>\n\n\n\n<li><strong>odstr\u00e1nenie protipr\u00e1vneho stavu<\/strong>, ak n\u00e1sledky konania na\u010falej pretrv\u00e1vaj\u00fa<\/li>\n<\/ul>\n\n<p>Tieto n\u00e1roky maj\u00fa zabezpe\u010di\u0165, aby <strong>nekal\u00e9 konanie nezostalo bez n\u00e1sledkov<\/strong> a aby dotknut\u00e9 podniky alebo spotrebitelia mohli svoje pr\u00e1va \u00fa\u010dinne presadi\u0165.<\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eZdr\u017eanie sa, odstr\u00e1nenie n\u00e1sledkov, n\u00e1hrada \u0161kody a zverejnenie rozsudku s\u00fa k\u013e\u00fa\u010dov\u00e9 n\u00e1stroje, ktor\u00fdmi UWG civilnopr\u00e1vne zastavuje nekal\u00e9 praktiky a koriguje ich n\u00e1sledky.\u201c<\/span>\n    <\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-verfahren-und-klagsberechtigte\">Konanie a opr\u00e1vnen\u00e9 osoby na podanie \u017ealoby<\/h2>\n\n<p>Konania pre poru\u0161enia UWG sa v Rak\u00fasku spravidla ved\u00fa <strong>pred civiln\u00fdmi s\u00fadmi<\/strong>. V mnoh\u00fdch pr\u00edpadoch je pr\u00edslu\u0161n\u00fd <strong>obchodn\u00fd s\u00fad<\/strong>, preto\u017ee spory zo s\u00fa\u0165a\u017ee sa typicky t\u00fdkaj\u00fa hospod\u00e1rskych skuto\u010dnost\u00ed. <\/p>\n\n<p>V praxi sa tak\u00e9to konflikty \u010dasto za\u010d\u00ednaj\u00fa <strong>pred\u017ealobnou v\u00fdzvou<\/strong>. Podnik v nej p\u00edsomne vyzve domnel\u00e9ho poru\u0161ovate\u013ea, aby <strong>upustil od namietan\u00e9ho konania a podal pr\u00edslu\u0161n\u00e9 vyhl\u00e1senie<\/strong>. Toto mimos\u00fadne rie\u0161enie m\u00e1 ukon\u010di\u0165 spory \u010do najr\u00fdchlej\u0161ie a bez s\u00fadneho konania.  <\/p>\n\n<p>Ak sa nedosiahne dohoda, mo\u017eno n\u00e1rok <strong>uplatni\u0165 na s\u00fade \u017ealobou<\/strong>. Okrem toho existuje mo\u017enos\u0165 po\u017eiada\u0165 o <strong>predbe\u017en\u00e9 opatrenie<\/strong>. T\u00fdm m\u00f4\u017ee s\u00fad konanie e\u0161te pred kone\u010dn\u00fdm rozhodnut\u00edm <strong>do\u010dasne zak\u00e1za\u0165<\/strong>, ak by inak hrozili zna\u010dn\u00e9 nev\u00fdhody.  <\/p>\n\n<p>Na podanie \u017ealoby nie s\u00fa opr\u00e1vnen\u00e9 len priamo dotknut\u00e9 podniky. Poru\u0161enia s\u00fa\u0165a\u017en\u00fdch pravidiel m\u00f4\u017eu sledova\u0165 aj r\u00f4zne organiz\u00e1cie, napr\u00edklad: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>konkurenti<\/strong>, ktor\u00ed s\u00fa spr\u00e1van\u00edm podniku znev\u00fdhodnen\u00ed<\/li>\n\n\n\n<li><strong>zdru\u017eenia a z\u00e1ujmov\u00e9 organiz\u00e1cie<\/strong>, ktor\u00e9 chr\u00e1nia hospod\u00e1rske z\u00e1ujmy svojich \u010dlenov<\/li>\n\n\n\n<li><strong>ur\u010dit\u00e9 in\u0161tit\u00facie<\/strong>, ktor\u00e9 s\u00fa zo z\u00e1kona opr\u00e1vnen\u00e9 presadzova\u0165 z\u00e1ujmy spotrebite\u013eov<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"h-folgen-von-verstossen-in-der-praxis\">D\u00f4sledky poru\u0161en\u00ed v praxi<\/h2>\n\n<p>Poru\u0161enie UWG m\u00f4\u017ee ma\u0165 pre podniky <strong>v\u00fdznamn\u00e9 hospod\u00e1rske a pr\u00e1vne d\u00f4sledky<\/strong>. U\u017e jednotliv\u00e9 poru\u0161enia s\u00fa\u0165a\u017en\u00fdch pravidiel m\u00f4\u017eu vies\u0165 ku <strong>n\u00e1kladn\u00fdm konaniam, finan\u010dn\u00fdm n\u00e1rokom a dlhodob\u00fdm \u0161kod\u00e1m na reput\u00e1cii<\/strong>. <\/p>\n\n<p>Okrem bezprostredn\u00fdch pr\u00e1vnych n\u00e1sledkov m\u00f4\u017eu vznikn\u00fa\u0165 aj <strong>hospod\u00e1rske dopady<\/strong>. Negat\u00edvne medi\u00e1lne spr\u00e1vy, zverejnen\u00e9 s\u00fadne rozhodnutia alebo verejn\u00e9 diskusie o nekal\u00fdch obchodn\u00fdch praktik\u00e1ch m\u00f4\u017eu <strong>naru\u0161i\u0165 d\u00f4veru z\u00e1kazn\u00edkov a obchodn\u00fdch partnerov<\/strong>. <\/p>\n\n<p>Medzi najd\u00f4le\u017eitej\u0161ie praktick\u00e9 d\u00f4sledky poru\u0161enia s\u00fa\u0165a\u017en\u00fdch pravidiel patria najm\u00e4:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>s\u00fadne konania a vysok\u00e9 trovy konania<\/strong>, ktor\u00e9 pri ne\u00faspechu zn\u00e1\u0161a strana, ktor\u00e1 prehr\u00e1<\/li>\n\n\n\n<li><strong>n\u00e1roky na zdr\u017eanie sa a n\u00e1hradu \u0161kody<\/strong>, ktor\u00e9 m\u00f4\u017eu sp\u00f4sobi\u0165 hospod\u00e1rsku z\u00e1\u0165a\u017e<\/li>\n\n\n\n<li><strong>\u0161kody na reput\u00e1cii<\/strong>, ak sa poru\u0161enie s\u00fa\u0165a\u017en\u00fdch pravidiel verejne zverejn\u00ed<\/li>\n<\/ul>\n\n<p>Tieto mo\u017en\u00e9 d\u00f4sledky ukazuj\u00fa, \u017ee podniky musia v hospod\u00e1rskej s\u00fa\u0165a\u017ei <strong>zoh\u013ead\u0148ova\u0165 nielen hospod\u00e1rske pr\u00edle\u017eitosti, ale aj pr\u00e1vne rizik\u00e1<\/strong>. D\u00f4sledn\u00e9 a pr\u00e1vne preverovan\u00e9 vystupovanie na trhu preto v\u00fdznamne prispieva k tomu, aby sa <strong>predi\u0161lo konfliktom a n\u00e1kladn\u00fdm konaniam<\/strong>. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-ihre-vorteile-mit-anwaltlicher-unterstutzung\">Va\u0161e v\u00fdhody s pr\u00e1vnou podporou<\/h2>\n\n<p><strong>S\u00fa\u0165a\u017en\u00e9 pr\u00e1vo, a najm\u00e4 UWG<\/strong>, predstavuje pre mnoh\u00e9 podniky v\u00fdzvu. U\u017e <strong>drobn\u00e9 chyby v reklame, marketingu alebo obchodn\u00fdch procesoch<\/strong> m\u00f4\u017eu vyvola\u0165 pr\u00e1vne n\u00e1sledky. Z\u00e1rove\u0148 konkurenti \u010dasto reaguj\u00fa ve\u013emi r\u00fdchlo na mo\u017en\u00e9 poru\u0161enia s\u00fa\u0165a\u017en\u00fdch pravidiel, preto <strong>pred\u017ealobn\u00e9 v\u00fdzvy alebo s\u00fadne kroky \u010dasto prich\u00e1dzaj\u00fa v kr\u00e1tkom \u010dase<\/strong>.  <\/p>\n\n<p><strong>V\u010dasn\u00e9 pr\u00e1vne poradenstvo<\/strong> pom\u00e1ha predch\u00e1dza\u0165 rizik\u00e1m a kona\u0165 pr\u00e1vne bezpe\u010dne. Advok\u00e1t vopred prever\u00ed pl\u00e1novan\u00e9 opatrenia, pos\u00fadi konkr\u00e9tne s\u00fa\u0165a\u017en\u00e9 situ\u00e1cie a vypracuje <strong>jasn\u00e9 strat\u00e9gie pre z\u00e1konn\u00e9 a f\u00e9rov\u00e9 spr\u00e1vanie na trhu<\/strong>. T\u00fdm sa d\u00e1 nielen pred\u00eds\u0165 konfliktom, ale aj <strong>zabr\u00e1ni\u0165 drah\u00fdm konaniam a \u0161kod\u00e1m na reput\u00e1cii<\/strong>.  <\/p>\n\n<p>Podniky profituj\u00fa najm\u00e4 z:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>pr\u00e1vne bezpe\u010dn\u00e9ho pos\u00fadenia reklamy a obchodn\u00fdch modelov<\/strong>, aby nevznikali nepr\u00edpustn\u00e9 obchodn\u00e9 praktiky<\/li>\n\n\n\n<li><strong>r\u00fdchlej podpory pri pred\u017ealobn\u00fdch v\u00fdzvach alebo \u017ealob\u00e1ch pod\u013ea UWG<\/strong>, aby sa obmedzili hospod\u00e1rske \u0161kody<\/li>\n\n\n\n<li><strong>strategick\u00e9ho poradenstva v hospod\u00e1rskej s\u00fa\u0165a\u017ei<\/strong>, aby sa Va\u0161a spolo\u010dnos\u0165 mohla pr\u00e1vne bezpe\u010dne a \u00faspe\u0161ne umiestni\u0165 na trhu<\/li>\n<\/ul>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201ePr\u00e1ve preto, \u017ee spory pod\u013ea UWG \u010dasto r\u00fdchlo eskaluj\u00fa, v\u010dasn\u00e1 pr\u00e1vna kontrola reklamy a kampan\u00ed v\u00fdrazne zni\u017euje riziko n\u00e1kladn\u00fdch pred\u017ealobn\u00fdch v\u00fdziev a konan\u00ed.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia\"><span class=\"mr-cta-link-normal\">Vyberte si preferovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-haufig-gestellte-fragen-faq\">\u010casto kladen\u00e9 ot\u00e1zky \u2013 FAQ<\/h2>\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-8f3a1c2d uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\\\/\\\/harlander-partner.eu\\\/sk\\\/sutazne-pravo\\\/nekala-sutaz\\\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"\\u010co znamen\\u00e1 nekal\\u00e1 s\\u00fa\\u0165a\\u017e pod\\u013ea UWG?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"O nekal\\u00fa s\\u00fa\\u0165a\\u017e ide vtedy, ke\\u010f podnik v obchodnom styku pou\\u017e\\u00edva met\\u00f3dy, ktor\\u00e9 sa u\\u017e nepova\\u017euj\\u00fa za f\\u00e9rov\\u00e9. Typick\\u00e9 je klamanie prostredn\\u00edctvom zav\\u00e1dzaj\\u00facich tvrden\\u00ed alebo n\\u00e1tlak prostredn\\u00edctvom agres\\u00edvnych predajn\\u00fdch prakt\\u00edk, preto\\u017ee t\\u00fdm mo\\u017eno ovplyvni\\u0165 rozhodnutia. UWG t\\u00fdm chr\\u00e1ni konkurentov, spotrebite\\u013eky a spotrebite\\u013eov, ako aj funk\\u010dnos\\u0165 trhu.  \"}},{\"@type\":\"Question\",\"name\":\"\\u010co je \\u010cierna listina v UWG?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\\u010cierna listina je pr\\u00edloha k UWG, ktor\\u00e1 v\\u00fdslovne uv\\u00e1dza ur\\u010dit\\u00e9 obchodn\\u00e9 praktiky. Tieto praktiky sa v\\u017edy pova\\u017euj\\u00fa za nekal\\u00e9, preto \\u010dasto nie je potrebn\\u00e9 n\\u00e1ro\\u010dn\\u00e9 posudzovanie jednotliv\\u00e9ho pr\\u00edpadu. Ak je pr\\u00edpad uveden\\u00fd v \\u010ciernej listine, riziko poru\\u0161enia v\\u00fdrazne rastie, a preto by sa podniky mali tak\\u00fdmto met\\u00f3dam d\\u00f4sledne vyh\\u00fdba\\u0165.  \"}},{\"@type\":\"Question\",\"name\":\"Ako rozpozna\\u0165 klamliv\\u00fa obchodn\\u00fa praktiku?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Klamliv\\u00e1 obchodn\\u00e1 praktika je typicky dan\\u00e1 vtedy, ke\\u010f s\\u00fa tvrdenia objekt\\u00edvne nepravdiv\\u00e9 alebo ke\\u010f ch\\u00fdbaj\\u00fa podstatn\\u00e9 inform\\u00e1cie, hoci s\\u00fa pre rozhodnutie d\\u00f4le\\u017eit\\u00e9. T\\u00fdka sa to napr\\u00edklad zlo\\u017eiek ceny, obmedzen\\u00ed, dostupnosti alebo vlastnost\\u00ed produktu, a to aj vtedy, ke\\u010f tvrdenie vyvol\\u00e1va nespr\\u00e1vny dojem len sp\\u00f4sobom prezent\\u00e1cie. Rozhoduj\\u00face je, \\u010di m\\u00f4\\u017ee prezent\\u00e1cia ovplyvni\\u0165 obchodn\\u00e9 rozhodnutie.  \"}},{\"@type\":\"Question\",\"name\":\"\\u010co sa pova\\u017euje za agres\\u00edvnu obchodn\\u00fa praktiku?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Agres\\u00edvna obchodn\\u00e1 praktika je tak\\u00e1, ktor\\u00e1 vyv\\u00edja n\\u00e1tlak a t\\u00fdm cite\\u013ene obmedzuje slobodu rozhodovania. M\\u00f4\\u017ee k tomu d\\u00f4js\\u0165 ob\\u0165a\\u017eovan\\u00edm, opakovan\\u00fdm kontaktovan\\u00edm alebo nepr\\u00edpustn\\u00fdm ovplyv\\u0148ovan\\u00edm, napr\\u00edklad ak sa m\\u00e1 vyn\\u00fati\\u0165 r\\u00fdchle uzavretie zmluvy. V jadre ide o to, \\u017ee rozhodnutie u\\u017e nie je prijat\\u00e9 slobodne a bez predsudkov.  \"}},{\"@type\":\"Question\",\"name\":\"Kto m\\u00f4\\u017ee \\u017ealova\\u0165 pri poru\\u0161en\\u00ed UWG?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\\u017dalobu m\\u00f4\\u017eu poda\\u0165 najm\\u00e4 konkurenti, ak s\\u00fa spr\\u00e1van\\u00edm znev\\u00fdhodnen\\u00ed a poru\\u0161enie je z h\\u013eadiska s\\u00fa\\u0165a\\u017ee relevantn\\u00e9. Okrem toho m\\u00f4\\u017eu by\\u0165 opr\\u00e1vnen\\u00e9 na podanie \\u017ealoby aj ur\\u010dit\\u00e9 zdru\\u017eenia a z\\u00e1ujmov\\u00e9 organiz\\u00e1cie, preto\\u017ee zdru\\u017euj\\u00fa hospod\\u00e1rske z\\u00e1ujmy a maj\\u00fa \\u00fa\\u010dinne sledova\\u0165 poru\\u0161enia s\\u00fa\\u0165a\\u017en\\u00fdch pravidiel. V jednotliv\\u00fdch oblastiach prich\\u00e1dzaj\\u00fa do \\u00favahy aj subjekty so spotrebite\\u013esk\\u00fdm zameran\\u00edm, ak ide o ochranu pred klamliv\\u00fdmi alebo agres\\u00edvnymi praktikami.  \"}},{\"@type\":\"Question\",\"name\":\"Ak\\u00e9 d\\u00f4sledky m\\u00f4\\u017ee vyvola\\u0165 poru\\u0161enie UWG?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\\u010cast\\u00fdmi d\\u00f4sledkami s\\u00fa n\\u00e1roky na zdr\\u017eanie sa, ktor\\u00e9 maj\\u00fa nepr\\u00edpustn\\u00e9 konanie okam\\u017eite zastavi\\u0165, a okrem toho m\\u00f4\\u017ee zohr\\u00e1va\\u0165 \\u00falohu aj odstr\\u00e1nenie n\\u00e1sledkov a n\\u00e1hrada \\u0161kody. V praxi \\u010dasto doch\\u00e1dza k pred\\u017ealobn\\u00fdm v\\u00fdzvam a ak sa nepodar\\u00ed dosiahnu\\u0165 dohodu, m\\u00f4\\u017ee nasledova\\u0165 s\\u00fadne konanie, ktor\\u00e9 si vy\\u017eaduje \\u010das a n\\u00e1klady. M\\u00f4\\u017ee vznikn\\u00fa\\u0165 aj \\u0161koda na reput\\u00e1cii, ak sa obvinenie zverejn\\u00ed alebo ak mus\\u00ed by\\u0165 rozsudok publikovan\\u00fd.  \"}}]}<\/script><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-a1c7d4b3 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\u010co znamen\u00e1 nekal\u00e1 s\u00fa\u0165a\u017e pod\u013ea UWG?<\/span><\/div><div class=\"uagb-faq-content\"><p>O nekal\u00fa s\u00fa\u0165a\u017e ide vtedy, ke\u010f podnik v obchodnom styku pou\u017e\u00edva met\u00f3dy, ktor\u00e9 sa u\u017e nepova\u017euj\u00fa za f\u00e9rov\u00e9. Typick\u00e9 je klamanie prostredn\u00edctvom zav\u00e1dzaj\u00facich tvrden\u00ed alebo n\u00e1tlak prostredn\u00edctvom agres\u00edvnych predajn\u00fdch prakt\u00edk, preto\u017ee t\u00fdm mo\u017eno ovplyvni\u0165 rozhodnutia. UWG t\u00fdm chr\u00e1ni konkurentov, spotrebite\u013eky a spotrebite\u013eov, ako aj funk\u010dnos\u0165 trhu.  <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-c9a4b1f6 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\u010co je \u010cierna listina v UWG?<\/span><\/div><div class=\"uagb-faq-content\"><p>\u010cierna listina je pr\u00edloha k UWG, ktor\u00e1 v\u00fdslovne uv\u00e1dza ur\u010dit\u00e9 obchodn\u00e9 praktiky. Tieto praktiky sa v\u017edy pova\u017euj\u00fa za nekal\u00e9, preto \u010dasto nie je potrebn\u00e9 n\u00e1ro\u010dn\u00e9 posudzovanie jednotliv\u00e9ho pr\u00edpadu. Ak je pr\u00edpad uveden\u00fd v \u010ciernej listine, riziko poru\u0161enia v\u00fdrazne rastie, a preto by sa podniky mali tak\u00fdmto met\u00f3dam d\u00f4sledne vyh\u00fdba\u0165.  <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-d3f8c2e1 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Ako rozpozna\u0165 klamliv\u00fa obchodn\u00fa praktiku?<\/span><\/div><div class=\"uagb-faq-content\"><p>Klamliv\u00e1 obchodn\u00e1 praktika je typicky dan\u00e1 vtedy, ke\u010f s\u00fa tvrdenia objekt\u00edvne nepravdiv\u00e9 alebo ke\u010f ch\u00fdbaj\u00fa podstatn\u00e9 inform\u00e1cie, hoci s\u00fa pre rozhodnutie d\u00f4le\u017eit\u00e9. T\u00fdka sa to napr\u00edklad zlo\u017eiek ceny, obmedzen\u00ed, dostupnosti alebo vlastnost\u00ed produktu, a to aj vtedy, ke\u010f tvrdenie vyvol\u00e1va nespr\u00e1vny dojem len sp\u00f4sobom prezent\u00e1cie. Rozhoduj\u00face je, \u010di m\u00f4\u017ee prezent\u00e1cia ovplyvni\u0165 obchodn\u00e9 rozhodnutie.  <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-e2b7d9c4 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\u010co sa pova\u017euje za agres\u00edvnu obchodn\u00fa praktiku?<\/span><\/div><div class=\"uagb-faq-content\"><p>Agres\u00edvna obchodn\u00e1 praktika je tak\u00e1, ktor\u00e1 vyv\u00edja n\u00e1tlak a t\u00fdm cite\u013ene obmedzuje slobodu rozhodovania. M\u00f4\u017ee k tomu d\u00f4js\u0165 ob\u0165a\u017eovan\u00edm, opakovan\u00fdm kontaktovan\u00edm alebo nepr\u00edpustn\u00fdm ovplyv\u0148ovan\u00edm, napr\u00edklad ak sa m\u00e1 vyn\u00fati\u0165 r\u00fdchle uzavretie zmluvy. V jadre ide o to, \u017ee rozhodnutie u\u017e nie je prijat\u00e9 slobodne a bez predsudkov.  <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-f0c1a6d8 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Kto m\u00f4\u017ee \u017ealova\u0165 pri poru\u0161en\u00ed UWG?<\/span><\/div><div class=\"uagb-faq-content\"><p>\u017dalobu m\u00f4\u017eu poda\u0165 najm\u00e4 konkurenti, ak s\u00fa spr\u00e1van\u00edm znev\u00fdhodnen\u00ed a poru\u0161enie je z h\u013eadiska s\u00fa\u0165a\u017ee relevantn\u00e9. Okrem toho m\u00f4\u017eu by\u0165 opr\u00e1vnen\u00e9 na podanie \u017ealoby aj ur\u010dit\u00e9 zdru\u017eenia a z\u00e1ujmov\u00e9 organiz\u00e1cie, preto\u017ee zdru\u017euj\u00fa hospod\u00e1rske z\u00e1ujmy a maj\u00fa \u00fa\u010dinne sledova\u0165 poru\u0161enia s\u00fa\u0165a\u017en\u00fdch pravidiel. V jednotliv\u00fdch oblastiach prich\u00e1dzaj\u00fa do \u00favahy aj subjekty so spotrebite\u013esk\u00fdm zameran\u00edm, ak ide o ochranu pred klamliv\u00fdmi alebo agres\u00edvnymi praktikami.  <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-g5d2e8a7 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Ak\u00e9 d\u00f4sledky m\u00f4\u017ee vyvola\u0165 poru\u0161enie UWG?<\/span><\/div><div class=\"uagb-faq-content\"><p>\u010cast\u00fdmi d\u00f4sledkami s\u00fa n\u00e1roky na zdr\u017eanie sa, ktor\u00e9 maj\u00fa nepr\u00edpustn\u00e9 konanie okam\u017eite zastavi\u0165, a okrem toho m\u00f4\u017ee zohr\u00e1va\u0165 \u00falohu aj odstr\u00e1nenie n\u00e1sledkov a n\u00e1hrada \u0161kody. V praxi \u010dasto doch\u00e1dza k pred\u017ealobn\u00fdm v\u00fdzvam a ak sa nepodar\u00ed dosiahnu\u0165 dohodu, m\u00f4\u017ee nasledova\u0165 s\u00fadne konanie, ktor\u00e9 si vy\u017eaduje \u010das a n\u00e1klady. M\u00f4\u017ee vznikn\u00fa\u0165 aj \u0161koda na reput\u00e1cii, ak sa obvinenie zverejn\u00ed alebo ak mus\u00ed by\u0165 rozsudok publikovan\u00fd.  <\/p><\/div><\/div><\/div><a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia\"><span class=\"mr-cta-link-normal\">Vyberte si preferovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"Spolkov\u00fd z\u00e1kon proti nekalej s\u00fa\u0165a\u017ei (UWG) je k\u013e\u00fa\u010dov\u00fdm pr\u00e1vnym z\u00e1kladom rak\u00faskeho pr\u00e1va nekalej s\u00fa\u0165a\u017ee. Ur\u010duje, ktor\u00e9 obchodn\u00e9 konania podnikov v hospod\u00e1rskej s\u00fa\u0165a\u017ei s\u00fa nepr\u00edpustn\u00e9, preto\u017ee ovplyv\u0148uj\u00fa hospod\u00e1rsku s\u00fa\u0165a\u017e nie len &#8230;","protected":false},"author":94,"featured_media":131391,"parent":40896,"menu_order":58,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[768],"tags":[],"class_list":["post-131390","page","type-page","status-publish","has-post-thumbnail","hentry","category-sutazne-pravo"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/UWG.webp",1920,1080,false],"thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/UWG-100x100.webp",100,100,true],"medium":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/UWG-800x450.webp",800,450,true],"medium_large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/UWG.webp",1920,1080,false],"large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/UWG.webp",1920,1080,false],"1536x1536":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/UWG-1536x864.webp",1536,864,true],"2048x2048":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/UWG.webp",1920,1080,false],"336x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/UWG-336x189.webp",336,189,true],"352x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/UWG-352x198.webp",352,198,true],"woocommerce_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/UWG-300x300.webp",300,300,true],"woocommerce_single":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/UWG-600x338.webp",600,338,true],"woocommerce_gallery_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/UWG-100x100.webp",100,100,true],"yarpp-thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/UWG-120x120.webp",120,120,true]},"uagb_author_info":{"display_name":"Victoria Schartner","author_link":"https:\/\/harlander-partner.eu\/sk\/author\/victoria-schartner\/"},"uagb_comment_info":0,"uagb_excerpt":"Spolkov\u00fd z\u00e1kon proti nekalej s\u00fa\u0165a\u017ei (UWG) je k\u013e\u00fa\u010dov\u00fdm pr\u00e1vnym z\u00e1kladom rak\u00faskeho pr\u00e1va nekalej s\u00fa\u0165a\u017ee. Ur\u010duje, ktor\u00e9 obchodn\u00e9 konania podnikov v hospod\u00e1rskej s\u00fa\u0165a\u017ei s\u00fa nepr\u00edpustn\u00e9, preto\u017ee ovplyv\u0148uj\u00fa hospod\u00e1rsku s\u00fa\u0165a\u017e nie len ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages\/131390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/users\/94"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/comments?post=131390"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages\/131390\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages\/40896"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/media\/131391"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/media?parent=131390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/categories?post=131390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/tags?post=131390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}