{"id":130845,"date":"2026-03-24T10:00:00","date_gmt":"2026-03-24T09:00:00","guid":{"rendered":"https:\/\/harlander-partner.eu\/sutazne-pravo\/%c2%a7-1a-uwg-agresivne-obchodne-praktiky\/"},"modified":"2026-06-09T07:30:51","modified_gmt":"2026-06-09T05:30:51","slug":"%c2%a7-1a-uwg-agresivne-obchodne-praktiky","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/sk\/sutazne-pravo\/%c2%a7-1a-uwg-agresivne-obchodne-praktiky\/","title":{"rendered":"\u00a7 1a UWG \u2013 Agres\u00edvne obchodn\u00e9 praktiky"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u00a7 1a UWG \u2013 Agres\u00edvne obchodn\u00e9 praktiky<\/h2><ul><li><a href=\"#h-begriff-der-geschaftspraktik\" data-level=\"2\">Pojem obchodnej praktiky<\/a><\/li><li><a href=\"#h-formen-aggressiver-einflussnahme\" data-level=\"2\">Formy agres\u00edvneho ovplyv\u0148ovania<\/a><ul><li><a href=\"#h-belastigung\" data-level=\"3\">Ob\u0165a\u017eovanie<\/a><\/li><li><a href=\"#h-notigung\" data-level=\"3\">N\u00e1tlak<\/a><\/li><li><a href=\"#h-unzulassige-beeinflussung\" data-level=\"3\">nepr\u00edpustn\u00e9 ovplyv\u0148ovanie<\/a><\/li><li><a href=\"#h-spurbarkeitserfordernis\" data-level=\"3\">Po\u017eiadavka cite\u013enosti<\/a><\/li><li><a href=\"#h-schutzbereich\" data-level=\"3\">Rozsah ochrany<\/a><\/li><\/ul><\/li><li><a href=\"#h-spezialfalle-aggressiver-geschaftspraktik\" data-level=\"2\">\u0160peci\u00e1lne pr\u00edpady agres\u00edvnych obchodn\u00fdch prakt\u00edk<\/a><ul><li><a href=\"#h-ansprechen-in-der-offentlichkeit\" data-level=\"3\">Oslovovanie na verejnosti<\/a><\/li><li><a href=\"#h-hausturwerbung\" data-level=\"3\">Reklama od dver\u00ed k dver\u00e1m<\/a><\/li><li><a href=\"#h-postalische-werbung\" data-level=\"3\">Po\u0161tov\u00e1 reklama<\/a><\/li><li><a href=\"#h-fernabsatz-werbung-via-telekommunikation\" data-level=\"3\">Reklama na dia\u013eku prostredn\u00edctvom telekomunik\u00e1cie<\/a><\/li><li><a href=\"#h-unbestellte-produkte\" data-level=\"3\">Neobjednan\u00e9 produkty<\/a><\/li><\/ul><\/li><li><a href=\"#h-schwarze-liste-im-anhang\" data-level=\"2\">\u010cierna listina v pr\u00edlohe<\/a><ul><li><a href=\"#h-sonderfall-an-kinder-gerichtete-werbung\" data-level=\"3\">Osobitn\u00fd pr\u00edpad: reklama zameran\u00e1 na deti<\/a><\/li><\/ul><\/li><li><a href=\"#h-grenze-zur-zulassigen-einflussnahme\" data-level=\"2\">Hranica pr\u00edpustn\u00e9ho ovplyv\u0148ovania<\/a><\/li><li><a href=\"#h-rechtsfolgen-bei-verstossen-gegen-1a-uwg\" data-level=\"2\">Pr\u00e1vne n\u00e1sledky pri poru\u0161en\u00ed \u00a7 1a UWG<\/a><\/li><li><a href=\"#h-ihre-vorteile-mit-anwaltlicher-unterstutzung\" data-level=\"2\">Va\u0161e v\u00fdhody s pr\u00e1vnou podporou<\/a><\/li><li><a href=\"#h-haufig-gestellte-fragen-faq\" data-level=\"2\">\u010casto kladen\u00e9 ot\u00e1zky \u2013 FAQ<\/a><\/li><\/ul><\/div>\n\n<p class=\"wp-block-paragraph\"><br\/><strong>Agres\u00edvne obchodn\u00e9 praktiky pod\u013ea <\/strong><a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P1a\/NOR40187729\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P1a\/NOR40187729\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u00a7<\/strong> <strong>1a<\/strong> <strong>UWG<\/strong><\/a> s\u00fa <strong>obchodn\u00e9 met\u00f3dy<\/strong>, ktor\u00fdmi podnik vyv\u00edja <strong>cite\u013en\u00fd tlak<\/strong> na z\u00e1kazn\u00edkov alebo in\u00fdch \u00fa\u010dastn\u00edkov trhu, aby ich v s\u00favislosti s konkr\u00e9tnym <strong>produktom<\/strong> prin\u00fatil k rozhodnutiu, ktor\u00e9 by <strong>bez tohto tlaku neurobili<\/strong>. Nemysl\u00ed sa t\u00fdm len presved\u010div\u00e1 reklama, ale spr\u00e1vanie, ktor\u00e9 potl\u00e1\u010da <strong>slobodn\u00fa a uv\u00e1\u017een\u00fa slobodu rozhodovania alebo konania<\/strong>. M\u00f4\u017ee sa to sta\u0165 prostredn\u00edctvom <strong>ob\u0165a\u017eovania<\/strong>, <strong>n\u00e1tlaku<\/strong> alebo <strong>nepr\u00edpustn\u00e9ho ovplyv\u0148ovania<\/strong>. Chr\u00e1nen\u00e1 je <strong>sloboda rozhodovania a konania<\/strong> v obchodnom kontexte, a to pred, po\u010das a \u010diasto\u010dne aj po uzavret\u00ed zmluvy.   <\/p>\n\n<div class=\"wp-block-uagb-container uagb-block-3019fe8e alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-32585033\">\n<p class=\"wp-block-paragraph\">\u00a7 1a UWG zakazuje <strong>predajn\u00e9 a ovplyv\u0148ovacie met\u00f3dy<\/strong>, ktor\u00fdmi sa \u013eudia prostredn\u00edctvom <strong>tlaku, vtieravosti alebo zneu\u017eitia prevahy<\/strong> tla\u010dia k obchodn\u00e9mu rozhodnutiu, ktor\u00e9 by <strong>inak neurobili<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-45819ab6\"><picture>\n\t\t<source srcset=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71a-UWG-352x198.webp\" >\n\t\t<img decoding=\"async\" class=\"mr-picture-small\" src=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71a-UWG.webp\" alt=\"\u00a7 1a UWG vysvetlen\u00fd: Kedy ide o agres\u00edvne obchodn\u00e9 praktiky a ktor\u00e9 formy, ako ob\u0165a\u017eovanie, n\u00e1tlak alebo nepr\u00edpustn\u00e9 ovplyv\u0148ovanie, s\u00fa nekal\u00e9.\" >\n\t<\/picture>\n<\/div>\n<\/div>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eS\u00fa\u0165a\u017e umo\u017e\u0148uje siln\u00fa reklamu \u2013 nie v\u0161ak met\u00f3dy, ktor\u00e9 \u013eud\u00ed pod tlakom n\u00fatia k rozhodnutiu.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia\"><span class=\"mr-cta-link-normal\">Vyberte si preferovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-begriff-der-geschaftspraktik\">Pojem obchodnej praktiky<\/h2>\n\n<p class=\"wp-block-paragraph\">Pojem <strong>obchodnej praktiky<\/strong> je definovan\u00fd v  <a href=\"https:\/\/ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P1\/NOR40245447\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 1 ods. 4 p\u00edsm. 2 UWG <\/a>  z\u00e1konom. Obchodnou praktikou sa rozumie ak\u00e9ko\u013evek konanie, opomenutie, spr\u00e1vanie alebo vyhl\u00e1senie, obchodn\u00e9 ozn\u00e1menie vr\u00e1tane reklamy a marketingu podniku, ktor\u00e9 priamo s\u00favis\u00ed s podporou predaja, predajom alebo dod\u00e1vkou produktu.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Patria sem napr\u00edklad:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Reklama na soci\u00e1lnych sie\u0165ach alebo v telev\u00edzii<\/li>\n\n\n\n<li>Z\u013eavov\u00e9 akcie a s\u00fa\u0165a\u017ee<\/li>\n\n\n\n<li>Predajn\u00e9 rozhovory<\/li>\n\n\n\n<li>\u00dadaje na webov\u00fdch str\u00e1nkach alebo obaloch<\/li>\n\n\n\n<li>E-maily z\u00e1kazn\u00edkom<\/li>\n\n\n\n<li>ale aj \u00famyseln\u00e9 zatajovanie d\u00f4le\u017eit\u00fdch inform\u00e1ci\u00ed<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"h-formen-aggressiver-einflussnahme\">Formy agres\u00edvneho ovplyv\u0148ovania<\/h2>\n\n<p class=\"wp-block-paragraph\">V \u00a7 1a UWG z\u00e1konodarca uv\u00e1dza <strong>tri formy agres\u00edvneho ovplyv\u0148ovania<\/strong>, ktor\u00fdmi sa m\u00f4\u017ee obchodn\u00e1 praktika sta\u0165 agres\u00edvnou. Tieto kateg\u00f3rie opisuj\u00fa najd\u00f4le\u017eitej\u0161ie druhy tlaku v obchodnom styku. <\/p>\n\n<p class=\"wp-block-paragraph\">Tri formy s\u00fa:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Ob\u0165a\u017eovanie<\/strong><\/li>\n\n\n\n<li><strong>N\u00e1tlak<\/strong><\/li>\n\n\n\n<li><strong>nepr\u00edpustn\u00e9 ovplyv\u0148ovanie<\/strong><\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"h-belastigung\">Ob\u0165a\u017eovanie<\/h3>\n\n<p class=\"wp-block-paragraph\">O <strong>ob\u0165a\u017eovanie<\/strong> ide vtedy, ke\u010f s\u00fa reklamn\u00e9 opatrenia nato\u013eko vtierav\u00e9, \u017ee sa im dotknut\u00e9 osoby takmer nedok\u00e1\u017eu vyhn\u00fa\u0165. Dotknut\u00e1 osoba sa potom nevyhnutne mus\u00ed reklamou zaobera\u0165, hoci to v skuto\u010dnosti nechce. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-notigung\">N\u00e1tlak<\/h3>\n\n<p class=\"wp-block-paragraph\">O <strong>n\u00e1tlaku<\/strong> hovor\u00edme vtedy, ke\u010f podnik <strong>vykon\u00e1va fyzick\u00fd alebo psychick\u00fd tlak<\/strong>. Na rozdiel od trestn\u00e9ho pr\u00e1va na to <strong>nie je potrebn\u00e9 n\u00e1silie<\/strong>. Rozhoduj\u00face je sk\u00f4r to, \u017ee osoba je <strong>vystaven\u00e1 tlaku<\/strong>, aby urobila obchodn\u00e9 rozhodnutie, ktor\u00e9 by bez n\u00e1tlaku neurobila.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-unzulassige-beeinflussung\">nepr\u00edpustn\u00e9 ovplyv\u0148ovanie<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Nepr\u00edpustn\u00e9 ovplyv\u0148ovanie<\/strong> opisuje obzvl\u00e1\u0161\u0165 subt\u00edlnu formu tlaku. Podnik tu zneu\u017e\u00edva svoju mocensk\u00fa poz\u00edciu alebo osobitn\u00fa situ\u00e1ciu dotknutej osoby. T\u00fdm vznik\u00e1 stav, v ktorom \u00fa\u010dastn\u00edk trhu <strong>u\u017e nedok\u00e1\u017ee urobi\u0165 skuto\u010dne slobodn\u00e9 rozhodnutie<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Tak\u00e1to mocensk\u00e1 poz\u00edcia m\u00f4\u017ee vypl\u00fdva\u0165 z celkom <strong>r\u00f4znych okolnost\u00ed<\/strong>. M\u00f4\u017ee sa zaklada\u0165 napr\u00edklad na ekonomickej nadradenosti, autoritat\u00edvnom vz\u0165ahu alebo osobitnej situ\u00e1cii dotknutej osoby.  Pr\u00edkladmi s\u00fa n\u00e1tlakov\u00e9 situ\u00e1cie pri zmen\u00e1ch zmluvy, zneu\u017e\u00edvanie strachu, choroby alebo pre\u0165a\u017eenia, alebo aj cielen\u00e9 ovplyv\u0148ovanie obzvl\u00e1\u0161\u0165 \u013eahko ovplyvnite\u013en\u00fdch os\u00f4b, ako s\u00fa deti alebo star\u0161\u00ed \u013eudia. <\/p>\n\n<p class=\"wp-block-paragraph\">Rozhoduj\u00face je, \u010di sa t\u00fdmto ovplyv\u0148ovan\u00edm <strong>podstatne naru\u0161\u00ed<\/strong> <strong>sloboda rozhodovania a konania<\/strong> dotknutej osoby a \u010di ju to m\u00f4\u017ee <strong>prin\u00fati\u0165<\/strong> k <strong>obchodn\u00e9mu rozhodnutiu<\/strong>, ktor\u00e9 by za norm\u00e1lnych okolnost\u00ed neurobila.<\/p>\n\n<h4 class=\"wp-block-heading\" id=\"h-machtposition\">Mocensk\u00e1 poz\u00edcia<\/h4>\n\n<p class=\"wp-block-paragraph\">Nepr\u00edpustn\u00e9 ovplyv\u0148ovanie predpoklad\u00e1 mocensk\u00fa poz\u00edciu. Tak\u00e1to poz\u00edcia existuje, ke\u010f je podnik alebo in\u00e1 osoba nadraden\u00e1 dotknutej osobe a m\u00f4\u017ee tak ovplyv\u0148ova\u0165 jej rozhodnutie. Preva\u017en\u00e1 poz\u00edcia m\u00f4\u017ee vypl\u00fdva\u0165 z ekonomick\u00fdch pomerov, autoritat\u00edvneho vz\u0165ahu alebo konkr\u00e9tnej \u017eivotnej situ\u00e1cie.  <\/p>\n\n<p class=\"wp-block-paragraph\">Mocensk\u00e1 poz\u00edcia m\u00f4\u017ee vznikn\u00fa\u0165 zo soci\u00e1lnej, ekonomickej, profesijnej alebo psychickej <strong>prevahy<\/strong>. Existuje aj vtedy, ke\u010f sa <strong>osoba nach\u00e1dza v za\u0165a\u017euj\u00facej situ\u00e1cii<\/strong>, napr\u00edklad po nehode, pri chorobe, sm\u00fatku alebo finan\u010dn\u00fdch probl\u00e9moch. V tak\u00fdchto situ\u00e1ci\u00e1ch je pre dotknut\u00e9 osoby \u0165a\u017e\u0161ie urobi\u0165 slobodn\u00e9 a vecn\u00e9 rozhodnutie.  <\/p>\n\n<p class=\"wp-block-paragraph\">Agres\u00edvna obchodn\u00e1 praktika vznik\u00e1 vyv\u00edjan\u00edm tlaku. Dotknut\u00e1 osoba m\u00e1 z\u00edska\u0165 dojem, \u017ee mus\u00ed o\u010dak\u00e1va\u0165 nev\u00fdhody, ak sa nebude spr\u00e1va\u0165 pod\u013ea o\u010dak\u00e1vania. Tlak m\u00f4\u017ee by\u0165 v\u00fdslovn\u00fd alebo m\u00f4\u017ee vznikn\u00fa\u0165 konkr\u00e9tnym usporiadan\u00edm situ\u00e1cie. U\u017e psychick\u00fd alebo ekonomick\u00fd tlak na to sta\u010d\u00ed.   <\/p>\n\n<h4 class=\"wp-block-heading\" id=\"h-einsatz-von-autoritaten\">Pou\u017eitie autor\u00edt<\/h4>\n\n<p class=\"wp-block-paragraph\"><strong>Pou\u017eitie autoritat\u00edvnych os\u00f4b<\/strong> m\u00f4\u017ee predstavova\u0165 nepr\u00edpustn\u00e9 ovplyv\u0148ovanie. Patria sem napr\u00edklad u\u010ditelia, lek\u00e1ri, nadriaden\u00ed alebo in\u00e9 osoby, ku ktor\u00fdm existuje osobitn\u00fd vz\u0165ah d\u00f4very. Dotknut\u00e1 osoba sa c\u00edti pod tlakom autority alebo postavenia t\u00fdchto os\u00f4b a preto u\u017e nerob\u00ed obchodn\u00e9 rozhodnutie \u00faplne slobodne.  <\/p>\n\n<h4 class=\"wp-block-heading\" id=\"h-ausnutzen-von-unerfahrenheit-oder-leichtglaubigkeit\">Zneu\u017eitie nesk\u00fasenosti alebo \u013eahkovernosti<\/h4>\n\n<p class=\"wp-block-paragraph\">Agres\u00edvna obchodn\u00e1 praktika existuje aj vtedy, ak sa cielene zneu\u017e\u00edva <strong>nesk\u00fasenos\u0165 alebo \u013eahkovernos\u0165 ur\u010dit\u00fdch os\u00f4b<\/strong>. Dotknut\u00e9 s\u00fa napr\u00edklad <strong>deti, mladistv\u00ed, star\u0161\u00ed \u013eudia<\/strong> alebo <strong>osoby s nedostato\u010dn\u00fdmi jazykov\u00fdmi alebo pr\u00e1vnymi znalos\u0165ami<\/strong>. Podnik pritom vyu\u017e\u00edva, \u017ee tieto osoby \u0165a\u017e\u0161ie posudzuj\u00fa rizik\u00e1 alebo ekonomick\u00e9 d\u00f4sledky.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Deti a mladistv\u00ed<\/strong> dok\u00e1\u017eu reklamu a predajn\u00e9 strat\u00e9gie pos\u00fadi\u0165 hor\u0161ie ako dospel\u00ed. Podniky to vyu\u017e\u00edvaj\u00fa, ke\u010f cielene n\u00fatia malolet\u00fdch vyv\u00edja\u0165 tlak na svojich rodi\u010dov alebo vytv\u00e1ra\u0165 emocion\u00e1lne konflikty v rodine. Nepr\u00edpustn\u00e9 s\u00fa aj obchodn\u00e9 praktiky, ktor\u00e9 s\u00fa zameran\u00e9 na nedostato\u010dn\u00e9 sk\u00fasenosti alebo obmedzen\u00e9 ch\u00e1panie det\u00ed a mladistv\u00fdch.  <\/p>\n\n<h4 class=\"wp-block-heading\" id=\"h-ausnutzen-von-angst-oder-zwangslagen\">Zneu\u017eitie strachu alebo tiesne<\/h4>\n\n<p class=\"wp-block-paragraph\">Agres\u00edvna obchodn\u00e1 praktika m\u00f4\u017ee vznikn\u00fa\u0165 aj <strong>zneu\u017e\u00edvan\u00edm strachu alebo n\u00fadzov\u00fdch situ\u00e1ci\u00ed<\/strong>. Podniky vyv\u00edjaj\u00fa tlak na dotknut\u00e9 osoby t\u00fdm, \u017ee existuj\u00face obavy, neistoty alebo za\u0165a\u017euj\u00face situ\u00e1cie vyu\u017e\u00edvaj\u00fa na obchodn\u00e9 \u00fa\u010dely. T\u00fdka sa to napr\u00edklad os\u00f4b po nehode, po\u010das choroby alebo vo finan\u010dn\u00fdch \u0165a\u017ekostiach. V tak\u00fdchto situ\u00e1ci\u00e1ch existuje zv\u00fd\u0161en\u00e9 riziko, \u017ee rozhodnutia u\u017e nebud\u00fa roben\u00e9 slobodne.   <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-spurbarkeitserfordernis\">Po\u017eiadavka cite\u013enosti<\/h3>\n\n<p class=\"wp-block-paragraph\">Aby sa obchodn\u00e1 praktika pr\u00e1vne pova\u017eovala za agres\u00edvnu, mus\u00ed z\u00e1sah do slobody rozhodovania <strong>dosiahnu\u0165 ur\u010dit\u00fa intenzitu<\/strong>. Z\u00e1kon hovor\u00ed o <strong>podstatnom naru\u0161en\u00ed<\/strong>. Mal\u00e9 nepr\u00edjemnosti alebo len otravn\u00e1 reklama preto nesta\u010dia.  <\/p>\n\n<p class=\"wp-block-paragraph\">Rozhoduj\u00face je, \u010di pou\u017eit\u00e1 met\u00f3da je sp\u00f4sobil\u00e1 v\u00fdrazne ovplyvni\u0165 rozhodnutie <strong>priemern\u00e9ho \u00fa\u010dastn\u00edka trhu<\/strong> vo vz\u0165ahu k <strong>konkr\u00e9tnemu produktu<\/strong>. V\u017edy sa pritom posudzuje, \u010di by dotknut\u00e1 osoba pod vzniknut\u00fdm tlakom <strong>mohla urobi\u0165 rozhodnutie<\/strong>, ktor\u00e9 by <strong>inak neurobila<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Pos\u00fadenie sa v\u017edy vykon\u00e1va pod\u013ea <strong>konkr\u00e9tnych okolnost\u00ed jednotliv\u00e9ho pr\u00edpadu<\/strong>. Mimoriadne d\u00f4le\u017eit\u00fdch je pritom viacero faktorov: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>druh a intenzita ovplyv\u0148ovania<\/strong>, teda ak\u00fd siln\u00fd je tlak v skuto\u010dnosti<\/li>\n\n\n\n<li><strong>trvanie situ\u00e1cie<\/strong>, napr\u00edklad \u010di ide len o kr\u00e1tky z\u00e1sah alebo o dlh\u0161ie obdobie<\/li>\n\n\n\n<li><strong>situ\u00e1cia dotknutej osoby<\/strong>, najm\u00e4 osobitn\u00e9 z\u00e1vislosti alebo za\u0165a\u017eenia<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Agres\u00edvna obchodn\u00e1 praktika preto existuje vtedy, ke\u010f tlak <strong>p\u00f4sob\u00ed nato\u013eko silno, \u017ee vecn\u00e9 \u00favahy ustupuj\u00fa do pozadia<\/strong>. Dotknut\u00e1 osoba potom reaguje na situ\u00e1ciu, nie na obsah ponuky, a tak urob\u00ed rozhodnutie, ktor\u00e9 by inak neurobila. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eZ\u00e1kon v\u0161ak nevy\u017eaduje \u00fapln\u00e9 vyl\u00fa\u010denie slobody rozhodovania. Sta\u010d\u00ed u\u017e, ak je konanie sp\u00f4sobil\u00e9 v\u00fdrazne naru\u0161i\u0165 schopnos\u0165 rozhodovania. \u201c<\/span>\n    <\/div>\n\n<h3 class=\"wp-block-heading\" id=\"h-schutzbereich\">Rozsah ochrany<\/h3>\n\n<p class=\"wp-block-paragraph\">\u00a7 1a UWG chr\u00e1ni <strong>slobodu rozhodovania a konania \u00fa\u010dastn\u00edkov trhu<\/strong>. Ide o v\u0161etky osoby, ktor\u00e9 sa z\u00fa\u010dast\u0148uj\u00fa hospod\u00e1rskeho diania. Patria sem nielen spotrebitelia, ale aj podniky.  <\/p>\n\n<p class=\"wp-block-paragraph\">Mimoriadne problematick\u00e9 s\u00fa agres\u00edvne obchodn\u00e9 praktiky vo\u010di <strong>osobitne zranite\u013en\u00fdm osob\u00e1m<\/strong>. Patria sem napr\u00edklad <strong>deti, star\u0161\u00ed \u013eudia, osoby vo finan\u010dn\u00fdch \u0165a\u017ekostiach alebo \u013eudia v emocion\u00e1lne za\u0165a\u017euj\u00facej situ\u00e1cii<\/strong>. V tak\u00fdchto pr\u00edpadoch m\u00f4\u017ee u\u017e men\u0161\u00ed tlak posta\u010dova\u0165 na to, aby bola splnen\u00e1 po\u017eiadavka podstatn\u00e9ho naru\u0161enia.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Ochrana plat\u00ed v\u017edy<\/strong>, ke\u010f ide o agres\u00edvnu obchodn\u00fa praktiku, ktor\u00e1 m\u00f4\u017ee ovplyvni\u0165 spr\u00e1vanie alebo schopnos\u0165 rozhodovania \u00fa\u010dastn\u00edka trhu <strong>pred, po\u010das<\/strong> alebo <strong>po <\/strong>uzavret\u00ed zmluvy. <\/p>\n\n<p class=\"wp-block-paragraph\">Ochrana je preto namieren\u00e1 proti met\u00f3dam, ktor\u00e9 <strong>cie\u013eavedome vytv\u00e1raj\u00fa tlak alebo zneu\u017e\u00edvaj\u00fa osobitn\u00fa z\u00e1vislos\u0165<\/strong>. Podniky m\u00f4\u017eu svoje slu\u017eby propagova\u0165 a presvied\u010da\u0165 z\u00e1kazn\u00edkov. Musia v\u0161ak re\u0161pektova\u0165 <strong>hranice agres\u00edvneho ovplyv\u0148ovania<\/strong>.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-spezialfalle-aggressiver-geschaftspraktik\">\u0160peci\u00e1lne pr\u00edpady agres\u00edvnych obchodn\u00fdch prakt\u00edk<\/h2>\n\n<p class=\"wp-block-paragraph\">Agres\u00edvne obchodn\u00e9 praktiky sa m\u00f4\u017eu vyskytn\u00fa\u0165 v najr\u00f4znej\u0161\u00edch situ\u00e1ci\u00e1ch obchodn\u00e9ho \u017eivota. Judikat\u00fara preto pre <strong>ur\u010dit\u00e9 reklamn\u00e9 a distribu\u010dn\u00e9 met\u00f3dy<\/strong> vyvinula osobitn\u00e9 <strong>skupiny pr\u00edpadov<\/strong>, pri ktor\u00fdch prich\u00e1dza do \u00favahy agres\u00edvne ovplyv\u0148ovanie. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-ansprechen-in-der-offentlichkeit\">Oslovovanie na verejnosti<\/h3>\n\n<p class=\"wp-block-paragraph\">Cielen\u00e9 oslovovanie os\u00f4b na verejn\u00fdch priestranstv\u00e1ch nie je automaticky nepr\u00edpustn\u00e9. Ak sa oslovenie uskuto\u010dn\u00ed zdr\u017eanliv\u00fdm a nevtierav\u00fdm sp\u00f4sobom, v z\u00e1sade e\u0161te nejde o agres\u00edvnu obchodn\u00fa praktiku. Tak\u00fdto postup sa v\u0161ak st\u00e1va problematick\u00fdm vtedy, ke\u010f sa dotknut\u00e9 osoby danej situ\u00e1cii len \u0165a\u017eko m\u00f4\u017eu vyhn\u00fa\u0165 alebo s\u00fa vedome klaman\u00e9 o reklamnom charaktere oslovenia.  <\/p>\n\n<p class=\"wp-block-paragraph\">Rozd\u00e1vanie reklamn\u00fdch materi\u00e1lov na ulici je v z\u00e1sade tie\u017e povolen\u00e9. Tak\u00fdto \u010din sa v\u0161ak m\u00f4\u017ee sta\u0165 agres\u00edvnou obchodnou praktikou, ak sa reklama vykon\u00e1va na miestach, kde je \u00fanik prakticky nemo\u017en\u00fd, napr\u00edklad v \u00fazkych priechodoch alebo v podobn\u00fdch situ\u00e1ci\u00e1ch. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-hausturwerbung\">Reklama od dver\u00ed k dver\u00e1m<\/h3>\n\n<p class=\"wp-block-paragraph\">N\u00e1v\u0161tevy v dom\u00e1cnostiach na reklamn\u00e9 \u00fa\u010dely nie s\u00fa v\u0161eobecne zak\u00e1zan\u00e9. To, \u010di ide o agres\u00edvnu obchodn\u00fa praktiku, z\u00e1vis\u00ed od okolnost\u00ed konkr\u00e9tneho pr\u00edpadu. Obzvl\u00e1\u0161\u0165 problematick\u00e9 s\u00fa ne\u010dakan\u00e9 n\u00e1v\u0161tevy, klamstv\u00e1 o \u00fa\u010dele n\u00e1v\u0161tevy alebo situ\u00e1cie, v ktor\u00fdch s\u00fa spotrebitelia n\u00faten\u00ed k r\u00fdchlemu rozhodnutiu.  <\/p>\n\n<p class=\"wp-block-paragraph\">Nepr\u00edpustn\u00e9 zasko\u010denie m\u00f4\u017ee nasta\u0165 najm\u00e4 vtedy, ke\u010f spotrebite\u013e po\u017eiadal len o informa\u010dn\u00e9 materi\u00e1ly, no n\u00e1sledne sa u neho neohl\u00e1sene objav\u00ed z\u00e1stupca. Rovnako kritick\u00e9 s\u00fa n\u00e1v\u0161tevy v nevhodn\u00fdch \u010dasoch alebo zneu\u017e\u00edvanie osobn\u00fdch vz\u0165ahov. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-postalische-werbung\">Po\u0161tov\u00e1 reklama<\/h3>\n\n<p class=\"wp-block-paragraph\">Reklama prostredn\u00edctvom po\u0161ty je v z\u00e1sade pr\u00edpustn\u00e1. To plat\u00ed najm\u00e4 pre v\u0161eobecn\u00e9 reklamn\u00e9 z\u00e1sielky alebo neadresn\u00e9 z\u00e1sielky. Hranice v\u0161ak existuj\u00fa tam, kde pr\u00edjemcovia v\u00fdslovne vyhl\u00e1sili, \u017ee si nepraj\u00fa dost\u00e1va\u0165 reklamu.  <\/p>\n\n<p class=\"wp-block-paragraph\">Nepr\u00edpustn\u00e9 m\u00f4\u017ee by\u0165 napr\u00edklad doru\u010dovanie reklamy napriek n\u00e1lepk\u00e1m \u201e\u017diadna reklama\u201c alebo napriek z\u00e1pisu do zoznamov blokovania reklamy. Rovnako problematick\u00e1 je reklama, ktor\u00e1 vyvol\u00e1va dojem \u00faradn\u00e9ho ozn\u00e1menia a t\u00fdm vytv\u00e1ra osobitn\u00fa pozornos\u0165 alebo tlak. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-fernabsatz-werbung-via-telekommunikation\">Reklama na dia\u013eku prostredn\u00edctvom telekomunik\u00e1cie<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Nevy\u017eiadan\u00e9 reklamn\u00e9 hovory <\/strong>predstavuj\u00fa zna\u010dn\u00fd potenci\u00e1l ob\u0165a\u017eovania a zasko\u010denia. Dotknut\u00e9 osoby s\u00fa ne\u010dakane konfrontovan\u00e9 s predajn\u00fdm alebo reklamn\u00fdm rozhovorom a s\u00fa tak n\u00faten\u00e9 k okam\u017eitej reakcii alebo rozhodnutiu. Z d\u00f4vodu tohto bezprostredn\u00e9ho tlaku s\u00fa takzvan\u00e9 <strong>\u201ecold calls\u201c<\/strong> kvalifikovan\u00e9 ako agres\u00edvne obchodn\u00e9 praktiky.  <\/p>\n\n<p class=\"wp-block-paragraph\">To plat\u00ed nielen vo vz\u0165ahu k spotrebite\u013eom, ale v z\u00e1sade aj vo vz\u0165ahu medzi podnikate\u013emi. Problematick\u00e9 s\u00fa hovory, pri ktor\u00fdch s\u00fa dotknut\u00e9 osoby ne\u010dakane konfrontovan\u00e9 s predajn\u00fdmi ponukami alebo n\u00faten\u00e9 k r\u00fdchlym rozhodnutiam. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Reklama prostredn\u00edctvom SMS, e-mailu alebo telefaxu<\/strong> sa posudzuje menej pr\u00edsne ako telefonick\u00e1 reklama, preto\u017ee neexistuje bezprostredn\u00e1 rozhovorov\u00e1 situ\u00e1cia. Napriek tomu aj tu m\u00f4\u017ee \u00eds\u0165 o <strong>agres\u00edvnu obchodn\u00fa praktiku<\/strong>, najm\u00e4 pri <strong>opakovan\u00fdch alebo vytrval\u00fdch kontaktoch<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Nepr\u00edpustn\u00e9 s\u00fa <strong>reklamn\u00e9 spr\u00e1vy<\/strong>, ktor\u00e9 spotrebite\u013eov n\u00fatia, aby kr\u00e1tkodobo reagovali na zmeny zmluvy alebo vykonali ur\u010dit\u00e9 \u00fakony. Aj nevy\u017eiadan\u00e1 telefaxov\u00e1 reklama sa vzh\u013eadom na za\u0165a\u017eenie pr\u00edjemcu pravidelne pova\u017euje za nepr\u00edpustn\u00fa. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-unbestellte-produkte\">Neobjednan\u00e9 produkty<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Zasielanie neobjednan\u00e9ho tovaru alebo slu\u017eieb<\/strong> m\u00f4\u017ee rovnako predstavova\u0165 agres\u00edvnu obchodn\u00fa praktiku. Obzvl\u00e1\u0161\u0165 problematick\u00e9 je, ak s\u00fa spotrebitelia n\u00e1sledne vyzvan\u00ed na zaplatenie, vr\u00e1tenie alebo uschovanie produktov. <\/p>\n\n<p class=\"wp-block-paragraph\">T\u00fdm sa spotrebitelia dost\u00e1vaj\u00fa do <strong>tlakovej situ\u00e1cie<\/strong>, preto\u017ee \u010dasto predpokladaj\u00fa, \u017ee musia na z\u00e1sielku reagova\u0165, tovar vr\u00e1ti\u0165 alebo dokonca zaplati\u0165. Pr\u00e1ve t\u00e1to neistota a z nej vypl\u00fdvaj\u00faci tlak na rozhodnutie robia tak\u00e9to praktiky nepr\u00edpustn\u00fdmi. Z\u00e1kon proti nekalej s\u00fa\u0165a\u017ei (UWG) preto <strong>v\u00fdslovne <\/strong>zakazuje v\u00fdzvu na zaplatenie, vr\u00e1tenie alebo uschovanie neobjednan\u00fdch produktov.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-schwarze-liste-im-anhang\">\u010cierna listina v pr\u00edlohe  <\/h2>\n\n<p class=\"wp-block-paragraph\">Z\u00e1kon okrem toho obsahuje <strong>pr\u00edlohu<\/strong>, takzvan\u00fd <strong>\u010cierny zoznam<\/strong>, v ktorom s\u00fa uveden\u00e9 obchodn\u00e9 praktiky, ktor\u00e9 s\u00fa v ka\u017edom pr\u00edpade nekal\u00e9. Pre agres\u00edvne obchodn\u00e9 praktiky odkazuje \u00a7 1a UWG na body 24 a\u017e 31; okrem toho \u00a7 1a ods. 4 UWG v\u00fdslovne ozna\u010duje aj obchodn\u00fa praktiku uveden\u00fa v bode 32 za v ka\u017edom pr\u00edpade agres\u00edvnu.  Pod\u013ea toho je v ka\u017edom pr\u00edpade nepr\u00edpustn\u00e9 a agres\u00edvne, ak s\u00fa deti priamo vyz\u00fdvan\u00e9 na k\u00fapu produktu. <\/p>\n\n<p class=\"wp-block-paragraph\">Tak\u00e9to praktiky sa pova\u017euj\u00fa za obzvl\u00e1\u0161\u0165 problematick\u00e9, preto\u017ee <strong>cielene vytv\u00e1raj\u00fa tlakov\u00e9 situ\u00e1cie<\/strong> alebo zneu\u017e\u00edvaj\u00fa obzvl\u00e1\u0161\u0165 <strong>zranite\u013en\u00e9 osoby<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Ak je spr\u00e1vanie uveden\u00e9 v zozname, pova\u017euje sa <strong>bez \u010fal\u0161ieho presk\u00famania za agres\u00edvne<\/strong> a teda nepr\u00edpustn\u00e9. U\u017e nie je potrebn\u00e9 sk\u00fama\u0165, \u010di je obchodn\u00e1 praktika v\u00fdrazn\u00e1 alebo sp\u00f4sobil\u00e1 podstatne ovplyvni\u0165 trhov\u00e9 spr\u00e1vanie, preto\u017ee uveden\u00edm v zozname sa tento predpoklad pova\u017euje za splnen\u00fd. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-sonderfall-an-kinder-gerichtete-werbung\">Osobitn\u00fd pr\u00edpad: reklama zameran\u00e1 na deti<\/h3>\n\n<p class=\"wp-block-paragraph\">Osobitn\u00fd pr\u00edpad agres\u00edvnych obchodn\u00fdch prakt\u00edk sa nach\u00e1dza v <strong>bode 28 pr\u00edlohy k UWG<\/strong>, v tzv. <strong>\u201e\u010diernej listine\u201c<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Pod\u013ea toho je v ka\u017edom pr\u00edpade nepr\u00edpustn\u00e9 a agres\u00edvne, ak s\u00fa deti <strong>priamo <\/strong>vyz\u00fdvan\u00e9 na k\u00fapu produktu. Nepr\u00edpustn\u00e9 je aj vtedy, ke\u010f maj\u00fa by\u0165 deti cielene priveden\u00e9 k tomu, aby vykon\u00e1vali n\u00e1tlak na svojich rodi\u010dov alebo in\u00fdch dospel\u00fdch, aby t\u00edto k\u00fapili propagovan\u00fd produkt. <\/p>\n\n<p class=\"wp-block-paragraph\">Za <strong>priamu v\u00fdzvu<\/strong> judikat\u00fara pova\u017euje najm\u00e4 formul\u00e1cie v rozkazovacom sp\u00f4sobe, napr\u00edklad <strong>\u201eK\u00fap si t\u00fa knihu\u201c alebo \u201eZaobstaraj si teraz zberate\u013esk\u00fd album\u201c<\/strong>. <strong>Pr\u00edpustn\u00e9<\/strong> v\u0161ak zost\u00e1vaj\u00fa iba nepriame reklamn\u00e9 posolstv\u00e1, ktor\u00e9 produkt len vychva\u013euj\u00fa alebo ho v\u0161eobecne prezentuj\u00fa ako atrakt\u00edvny, <strong>bez priamej v\u00fdzvy na k\u00fapu<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Toto ustanovenie sl\u00fa\u017ei na osobitn\u00fa <strong>ochranu malolet\u00fdch<\/strong>, preto\u017ee deti \u010dasto dok\u00e1\u017eu pos\u00fadi\u0165 reklamu menej kriticky a s\u00fa tak \u013eah\u0161ie ovplyvnite\u013en\u00e9. <strong>Najvy\u0161\u0161\u00ed s\u00fad<\/strong> k tomu objasnil, \u017ee malolet\u00ed <strong>do \u0161trn\u00e1stich rokov<\/strong> sa v zmysle tohto ustanovenia pova\u017euj\u00fa za \u201edeti\u201c. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-grenze-zur-zulassigen-einflussnahme\">Hranica pr\u00edpustn\u00e9ho ovplyv\u0148ovania<\/h2>\n\n<p class=\"wp-block-paragraph\">S\u00fa\u0165a\u017en\u00e9 pr\u00e1vo nezakazuje ka\u017ed\u00fa formu intenz\u00edvnej reklamy. Podniky m\u00f4\u017eu svoje produkty <strong>akt\u00edvne propagova\u0165, zd\u00f4raz\u0148ova\u0165 v\u00fdhody a presvied\u010da\u0165 z\u00e1kazn\u00edkov<\/strong>. Reklama patr\u00ed k be\u017enej s\u00fa\u0165a\u017ei a v z\u00e1sade <strong>nepredstavuje nekal\u00e9 konanie<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Hranica je tam, kde reklama <strong>u\u017e nie je zalo\u017een\u00e1 na informovan\u00ed alebo presvied\u010dan\u00ed<\/strong>, ale na <strong>tlaku alebo zasko\u010den\u00ed<\/strong>. Rozhoduj\u00face je teda, \u010di met\u00f3da podstatne nar\u00fa\u0161a <strong>slobodn\u00fa schopnos\u0165 konania alebo rozhodovania<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Pr\u00edpustn\u00e9 s\u00fa opatrenia, ako:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>klasick\u00e1 reklama v m\u00e9di\u00e1ch alebo na internete<\/strong><\/li>\n\n\n\n<li><strong>z\u013eavov\u00e9 akcie alebo \u0161peci\u00e1lne ponuky<\/strong><\/li>\n\n\n\n<li><strong>priate\u013esk\u00e9 predajn\u00e9 rozhovory bez tlakovej situ\u00e1cie<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Tak\u00e9to opatrenia maj\u00fa vzbudi\u0165 pozornos\u0165 a informova\u0165 z\u00e1kazn\u00edkov. Nezasahuj\u00fa v\u0161ak <strong>do slobody rozhodovania<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Nepr\u00edpustn\u00fdm sa konanie st\u00e1va a\u017e vtedy, ke\u010f <strong>vytv\u00e1ra cite\u013en\u00fa tlakov\u00fa situ\u00e1ciu<\/strong>. M\u00f4\u017ee k tomu d\u00f4js\u0165 napr\u00edklad <strong>vtierav\u00fdm osloven\u00edm, psychick\u00fdm n\u00e1tlakom alebo zneu\u017eit\u00edm z\u00e1vislosti<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Rozl\u00ed\u0161enie sa preto v\u017edy vykon\u00e1va pod\u013ea <strong>konkr\u00e9tnych okolnost\u00ed jednotliv\u00e9ho pr\u00edpadu<\/strong>. Rozhoduj\u00face zost\u00e1va, \u010di \u00fa\u010dastn\u00edk trhu <strong>e\u0161te dok\u00e1\u017ee rozhodova\u0165 slobodne, alebo ho situ\u00e1cia fakticky tla\u010d\u00ed k rozhodnutiu<\/strong>. <\/p>\n\n<blockquote class=\"wp-block-quote\">\n<blockquote class=\"wp-block-quote\">\n<blockquote class=\"wp-block-quote\">    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eNie ka\u017ed\u00e1 intenz\u00edvna reklama je nepr\u00edpustn\u00e1. Rozhoduj\u00face je, \u010di z\u00e1kazn\u00edci e\u0161te dok\u00e1\u017eu rozhodova\u0165 slobodne, alebo s\u00fa tlakom \u010di zasko\u010den\u00edm dotla\u010den\u00ed k obchodn\u00e9mu rozhodnutiu. \u201c<\/span>\n    <\/div>\n<\/blockquote>\n<\/blockquote>\n<\/blockquote>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia\"><span class=\"mr-cta-link-normal\">Vyberte si preferovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-rechtsfolgen-bei-verstossen-gegen-1a-uwg\">Pr\u00e1vne n\u00e1sledky pri poru\u0161en\u00ed \u00a7 1a UWG<\/h2>\n\n<p class=\"wp-block-paragraph\">Ak konanie nap\u013a\u0148a skutkov\u00fa podstatu <strong>\u00a7 1a UWG<\/strong>, pova\u017euje sa za <strong>nekal\u00fa obchodn\u00fa praktiku<\/strong>. Konkr\u00e9tne pr\u00e1vne n\u00e1sledky vypl\u00fdvaj\u00fa zo v\u0161eobecn\u00fdch ustanoven\u00ed s\u00fa\u0165a\u017en\u00e9ho pr\u00e1va, predov\u0161etk\u00fdm z <strong>\u00a7<\/strong> <strong>1<\/strong> <strong>UWG<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Z\u00e1kon poskytuje viacero pr\u00e1vnych n\u00e1rokov, prostredn\u00edctvom ktor\u00fdch m\u00f4\u017eu dotknut\u00e9 osoby postupova\u0165 proti nekal\u00fdm met\u00f3dam. Cie\u013eom je <strong>zastavi\u0165 nef\u00e9r s\u00fa\u0165a\u017en\u00e9 met\u00f3dy a nahradi\u0165 vzniknut\u00e9 \u0161kody<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Medzi pr\u00e1vne n\u00e1sledky patria:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u00e1roky na zdr\u017eanie sa<\/strong> <a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P14\/NOR40245453\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P14\/NOR40245453\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 14 UWG<\/a>, ktor\u00fdmi mo\u017eno do bud\u00facna zabr\u00e1ni\u0165 agres\u00edvnym obchodn\u00fdm praktik\u00e1m<\/li>\n\n\n\n<li><strong>N\u00e1rok na odstr\u00e1nenie<\/strong> pod\u013ea <a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P15\/NOR12033588\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P15\/NOR12033588\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 15 UWG<\/a>, ktor\u00fdm sa m\u00e1 odstr\u00e1ni\u0165 stav odporuj\u00faci z\u00e1konu<\/li>\n\n\n\n<li><strong>N\u00e1roky na n\u00e1hradu \u0161kody<\/strong> <a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P15\/NOR12033588\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P15\/NOR12033588\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 15 UWG<\/a>, ak konan\u00edm vznikla hospod\u00e1rska \u0161koda<\/li>\n\n\n\n<li><strong>Predbe\u017en\u00e9 opatrenia<\/strong> <a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P24\/NOR12033597\" type=\"link\" id=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P24\/NOR12033597\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 24 UWG<\/a>, na do\u010dasn\u00e9 zabezpe\u010denie n\u00e1rokov<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Uveden\u00e9 n\u00e1roky m\u00f4\u017eu v ur\u010dit\u00fdch pr\u00edpadoch uplatni\u0165 <strong>priamo<\/strong> <strong>dotknut\u00ed \u00fa\u010dastn\u00edci trhu<\/strong>, alebo aj <strong>z\u00e1ujmov\u00e9 zdru\u017eenia, ktor\u00e9 chr\u00e1nia hospod\u00e1rsku s\u00fa\u0165a\u017e<\/strong>, napr\u00edklad <strong>hospod\u00e1rske alebo spotrebite\u013esk\u00e9 zdru\u017eenia<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Okrem toho <a href=\"https:\/\/www.ris.bka.gv.at\/eli\/bgbl\/1984\/448\/P4\/NOR40091891\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a7 4 UWG<\/a> za ur\u010dit\u00fdch podmienok stanovuje aj <strong>s\u00fadnu pe\u0148a\u017en\u00fa pokutu<\/strong> <strong>a\u017e do v\u00fd\u0161ky 180 denn\u00fdch sadzieb<\/strong>, ak sa agres\u00edvne obchodn\u00e9 praktiky <strong>vedome<\/strong> uplat\u0148uj\u00fa vo <strong>verejnom ozn\u00e1men\u00ed<\/strong> alebo v <strong>m\u00e9diu<\/strong>. \u201eVedom\u00e9\u201c v tomto kontexte znamen\u00e1, \u017ee si podnik je vedom\u00fd, \u017ee pou\u017eit\u00e1 obchodn\u00e1 praktika je agres\u00edvna, napriek tomu sa v\u0161ak cielene pou\u017e\u00edva. Preto neposta\u010duje, ak k protipr\u00e1vnosti d\u00f4jde len omylom alebo z nepozornosti.  <\/p>\n\n<p class=\"wp-block-paragraph\">S\u00fa\u0165a\u017en\u00e9 pr\u00e1vo tak pln\u00ed d\u00f4le\u017eit\u00fa funkciu: zabezpe\u010duje, aby podniky <strong>v s\u00fa\u0165a\u017ei pou\u017e\u00edvali f\u00e9rov\u00e9 prostriedky<\/strong> a aby hospod\u00e1rske rozhodnutia <strong>neboli vynucovan\u00e9 tlakom alebo zasko\u010den\u00edm<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-ihre-vorteile-mit-anwaltlicher-unterstutzung\">Va\u0161e v\u00fdhody s pr\u00e1vnou podporou<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Agres\u00edvne obchodn\u00e9 praktiky sa \u010dasto \u0165a\u017eko rozpozn\u00e1vaj\u00fa.<\/strong> Mnoh\u00ed dotknut\u00ed s\u00edce vn\u00edmaj\u00fa, \u017ee boli <strong>vystaven\u00ed tlaku<\/strong>, no pr\u00e1vne nevedia pos\u00fadi\u0165, \u010di skuto\u010dne ide o <strong>poru\u0161enie <\/strong>  <br\/><strong>\u00a7<\/strong> <strong>1a<\/strong> <strong>UWG<\/strong>. Najm\u00e4 podniky \u010dasto pou\u017e\u00edvaj\u00fa <strong>subt\u00edlne met\u00f3dy<\/strong>, napr\u00edklad psychick\u00fd tlak, vtierav\u00fa reklamu alebo <strong>zneu\u017eitie mocenskej poz\u00edcie<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Advok\u00e1t V\u00e1m pom\u00f4\u017ee <strong>pr\u00e1vne pos\u00fadi\u0165 situ\u00e1ciu a d\u00f4sledne proti nej postupova\u0165<\/strong>. T\u00fdm pred\u00eddete tomu, aby sa nekal\u00e9 met\u00f3dy <strong>na\u010falej pou\u017e\u00edvali alebo aby vznikli hospod\u00e1rske nev\u00fdhody<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>S pr\u00e1vnou podporou z\u00edskate najm\u00e4:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Jasn\u00e9 pr\u00e1vne pos\u00fadenie<\/strong>, \u010di ide o agres\u00edvnu obchodn\u00fa praktiku v zmysle UWG<\/li>\n\n\n\n<li><strong>Uplatnenie n\u00e1rokov na zdr\u017eanie sa<\/strong>, aby sa nepr\u00edpustn\u00e9 met\u00f3dy okam\u017eite ukon\u010dili<\/li>\n\n\n\n<li><strong>Uplatnenie n\u00e1hrady \u0161kody<\/strong>, ak V\u00e1m agres\u00edvnou obchodnou praktikou vznikla hospod\u00e1rska \u0161koda<\/li>\n<\/ul>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-sebastian-riedlmair\/\" title=\"Rechtsanwalt Sebastian Riedlmair\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/sr100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Sebastian Riedlmair\">\n            <span class=\"mr-quote-person-text\">\n            Sebastian Riedlmair<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eNajm\u00e4 v s\u00fa\u0165a\u017enom pr\u00e1ve rozhoduje r\u00fdchle konanie. Pr\u00e1vne pos\u00fadenie umo\u017e\u0148uje v\u010das zastavi\u0165 nekal\u00e9 praktiky a \u00fa\u010dinne chr\u00e1ni\u0165 Va\u0161e hospod\u00e1rske z\u00e1ujmy. \u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia\"><span class=\"mr-cta-link-normal\">Vyberte si preferovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-haufig-gestellte-fragen-faq\">\u010casto kladen\u00e9 ot\u00e1zky \u2013 FAQ<\/h2>\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-813141ef uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-1a2b3c01 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\u010co s\u00fa agres\u00edvne obchodn\u00e9 praktiky pod\u013ea \u00a7 1a UWG?<\/span><\/div><div class=\"uagb-faq-content\"><p>Agres\u00edvne obchodn\u00e9 praktiky s\u00fa predajn\u00e9 alebo reklamn\u00e9 met\u00f3dy, pri ktor\u00fdch podniky vyv\u00edjaj\u00fa tlak na z\u00e1kazn\u00edkov alebo in\u00fdch \u00fa\u010dastn\u00edkov trhu. Cie\u013eom je dosiahnu\u0165 obchodn\u00e9 rozhodnutie, ktor\u00e9 by bez tohto tlaku nebolo prijat\u00e9. Z\u00e1kon preto chr\u00e1ni slobodn\u00e9 a sebou ur\u010den\u00e9 rozhodovanie v obchodnom styku.  <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-1a2b3c02 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Ak\u00e9 pr\u00edklady agres\u00edvnych obchodn\u00fdch prakt\u00edk existuj\u00fa?<\/span><\/div><div class=\"uagb-faq-content\"><p>Typick\u00fdmi pr\u00edkladmi s\u00fa mimoriadne vtierav\u00e9 predajn\u00e9 rozhovory, nevy\u017eiadan\u00e9 reklamn\u00e9 telefon\u00e1ty alebo situ\u00e1cie, v ktor\u00fdch je z\u00e1kazn\u00edk pod tlakom, aby sa rozhodol okam\u017eite. Aj zneu\u017eitie mocenskej poz\u00edcie alebo \u0165a\u017ekej situ\u00e1cie m\u00f4\u017ee predstavova\u0165 agres\u00edvnu obchodn\u00fa praktiku. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-1a2b3c03 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Kedy sa reklama pova\u017euje za agres\u00edvnu obchodn\u00fa praktiku?<\/span><\/div><div class=\"uagb-faq-content\"><p>Reklama sa st\u00e1va problematickou vtedy, ke\u010f u\u017e nielen informuje alebo presvied\u010da, ale cielene vytv\u00e1ra tlak. Ak sa osoba situ\u00e1cii takmer nedok\u00e1\u017ee vyhn\u00fa\u0165 alebo sa c\u00edti n\u00faten\u00e1 urobi\u0165 rozhodnutie, m\u00f4\u017ee \u00eds\u0165 o agres\u00edvnu obchodn\u00fa praktiku. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-1a2b3c04 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\u010co znamen\u00e1 \u010dierna listina v UWG?<\/span><\/div><div class=\"uagb-faq-content\"><p>V pr\u00edlohe k UWG sa nach\u00e1dza tzv. \u010dierna listina. S\u00fa v nej uveden\u00e9 ur\u010dit\u00e9 obchodn\u00e9 praktiky, ktor\u00e9 sa v\u017edy pova\u017euj\u00fa za agres\u00edvne. Ak konanie spad\u00e1 pod tento zoznam, je automaticky nepr\u00edpustn\u00e9 a u\u017e sa nemus\u00ed podrobne sk\u00fama\u0165.  <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-1a2b3c05 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Koho chr\u00e1ni \u00a7 1a UWG?<\/span><\/div><div class=\"uagb-faq-content\"><p>Z\u00e1kon chr\u00e1ni v\u0161etk\u00fdch \u00fa\u010dastn\u00edkov trhu. Patria sem spotrebitelia, podniky a \u010fal\u0161ie osoby, ktor\u00e9 sa z\u00fa\u010dast\u0148uj\u00fa hospod\u00e1rskej s\u00fa\u0165a\u017ee. Cie\u013eom je zabezpe\u010di\u0165 f\u00e9rov\u00e9 podmienky v obchodnom styku.  <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-1a2b3c06 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Ak\u00e9 n\u00e1sledky m\u00e1 poru\u0161enie \u00a7 1a UWG?<\/span><\/div><div class=\"uagb-faq-content\"><p>Agres\u00edvna obchodn\u00e1 praktika sa pova\u017euje za nekal\u00e9 spr\u00e1vanie v s\u00fa\u0165a\u017ei. Dotknut\u00e9 osoby m\u00f4\u017eu za ur\u010dit\u00fdch predpokladov po\u017eadova\u0165, aby sa od konania upustilo. Okrem toho m\u00f4\u017eu dotknut\u00e9 osoby uplatni\u0165 n\u00e1hradu \u0161kody.  <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-1a2b3c07 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Ako zist\u00edm, \u010di je obchodn\u00e1 praktika nepr\u00edpustn\u00e1?<\/span><\/div><div class=\"uagb-faq-content\"><p>Rozhoduj\u00face je, \u010di podnik vykon\u00e1va tlak a t\u00fdm podstatne nar\u00fa\u0161a slobodu konania a rozhodovania \u00fa\u010dastn\u00edka trhu. Ak sa osoba c\u00edti n\u00faten\u00e1 k obchodn\u00e9mu rozhodnutiu, ktor\u00e9 by bez tejto obchodnej praktiky neurobila, ide o agres\u00edvnu obchodn\u00fa praktiku. <\/p><\/div><\/div><\/div><a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia\"><span class=\"mr-cta-link-normal\">Vyberte si preferovan\u00fd term\u00edn:<\/span><span class=\"mr-cta-link-bold\">Bezplatn\u00e1 \u00favodn\u00e1 konzult\u00e1cia<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"Agres\u00edvne obchodn\u00e9 praktiky pod\u013ea \u00a7 1a UWG s\u00fa obchodn\u00e9 met\u00f3dy, ktor\u00fdmi podnik vyv\u00edja cite\u013en\u00fd tlak na z\u00e1kazn\u00edkov alebo in\u00fdch \u00fa\u010dastn\u00edkov trhu, aby ich v s\u00favislosti s konkr\u00e9tnym produktom prin\u00fatil k &#8230;","protected":false},"author":111,"featured_media":130847,"parent":40896,"menu_order":58,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[768],"tags":[],"class_list":["post-130845","page","type-page","status-publish","has-post-thumbnail","hentry","category-sutazne-pravo"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71a-UWG.webp",1920,1080,false],"thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71a-UWG-100x100.webp",100,100,true],"medium":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71a-UWG-800x450.webp",800,450,true],"medium_large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71a-UWG.webp",1920,1080,false],"large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71a-UWG.webp",1920,1080,false],"1536x1536":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71a-UWG-1536x864.webp",1536,864,true],"2048x2048":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71a-UWG.webp",1920,1080,false],"336x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71a-UWG-336x189.webp",336,189,true],"352x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71a-UWG-352x198.webp",352,198,true],"woocommerce_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71a-UWG-300x300.webp",300,300,true],"woocommerce_single":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71a-UWG-600x338.webp",600,338,true],"woocommerce_gallery_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71a-UWG-100x100.webp",100,100,true],"yarpp-thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/\u00a71a-UWG-120x120.webp",120,120,true]},"uagb_author_info":{"display_name":"Elisa Wakolbinger","author_link":"https:\/\/harlander-partner.eu\/sk\/author\/elisa-wakolbinger\/"},"uagb_comment_info":0,"uagb_excerpt":"Agres\u00edvne obchodn\u00e9 praktiky pod\u013ea \u00a7 1a UWG s\u00fa obchodn\u00e9 met\u00f3dy, ktor\u00fdmi podnik vyv\u00edja cite\u013en\u00fd tlak na z\u00e1kazn\u00edkov alebo in\u00fdch \u00fa\u010dastn\u00edkov trhu, aby ich v s\u00favislosti s konkr\u00e9tnym produktom prin\u00fatil k ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages\/130845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/users\/111"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/comments?post=130845"}],"version-history":[{"count":3,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages\/130845\/revisions"}],"predecessor-version":[{"id":162694,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages\/130845\/revisions\/162694"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/pages\/40896"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/media\/130847"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/media?parent=130845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/categories?post=130845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/sk\/wp-json\/wp\/v2\/tags?post=130845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}