{"id":44106,"date":"2021-05-25T15:43:52","date_gmt":"2021-05-25T13:43:52","guid":{"rendered":"https:\/\/harlander-partner.eu\/dreptul-marcilor\/protectia-marcilor-in-austria\/"},"modified":"2025-11-25T13:30:04","modified_gmt":"2025-11-25T12:30:04","slug":"protectia-marcilor-in-austria","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/ro\/dreptul-marcilor\/protectia-marcilor-in-austria\/","title":{"rendered":"Protec\u021bia m\u0103rcilor \u00een Austria"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Protec\u021bia m\u0103rcilor \u00een Austria<\/h2><ul><li><a href=\"#h-markenschutz-in-osterreich\" data-level=\"2\">Protec\u021bia m\u0103rcilor \u00een Austria<\/a><ul><li><a href=\"#h-geltung\" data-level=\"3\">Valabilitate<\/a><\/li><li><a href=\"#h-registrierung\" data-level=\"3\">\u00cenregistrare<\/a><\/li><li><a href=\"#h-anmeldegebuhren\" data-level=\"3\">Taxe de \u00eenregistrare<\/a><\/li><li><a href=\"#h-anwaltskosten\" data-level=\"3\">Costuri de avocat<\/a><\/li><li><a href=\"#h-schutzdauer\" data-level=\"3\">Durata protec\u021biei<\/a><\/li><li><a href=\"#h-erneuerungsgebuhr\" data-level=\"3\">Tax\u0103 de re\u00eennoire<\/a><\/li><\/ul><\/li><li><a href=\"#h-verhaltnis-zu-anderen-kennzeichen\" data-level=\"2\">Rela\u021bia cu alte semne distinctive<\/a><ul><li><a href=\"#h-osterreichische-marke-vs-auslandische-nationale-marke\" data-level=\"3\">Marca austriac\u0103 vs. marca na\u021bional\u0103 str\u0103in\u0103<\/a><\/li><li><a href=\"#h-osterreichische-marke-vs-eu-marke\" data-level=\"3\">Marca austriac\u0103 vs. marca UE<\/a><\/li><li><a href=\"#h-osterreichische-marke-vs-internationale-marke\" data-level=\"3\">Marca austriac\u0103 vs. marca interna\u021bional\u0103<\/a><\/li><li><a href=\"#h-osterreichische-marke-vs-osterreichische-firma\" data-level=\"3\">Marca austriac\u0103 vs. firma austriac\u0103<\/a><\/li><li><a href=\"#h-osterreichische-marke-vs-geschaftsbezeichnung\" data-level=\"3\">Marca austriac\u0103 vs. denumirea comercial\u0103<\/a><\/li><\/ul><\/li><li><a href=\"#h-think-big\" data-level=\"2\">G\u00e2ndi\u021bi la scar\u0103 mare<\/a><ul><li><a href=\"#h-osterreichische-webshops\" data-level=\"3\">Magazine online austriece<\/a><\/li><li><a href=\"#h-amazon-seller\" data-level=\"3\">V\u00e2nz\u0103tor Amazon<\/a><\/li><\/ul><\/li><li><a href=\"#h-vorteile-der-nationalen-registrierung\" data-level=\"2\">Avantajele \u00eenregistr\u0103rii na\u021bionale<\/a><ul><li><a href=\"#h-basismarke-fur-eine-internationale-markenanmeldung\" data-level=\"3\">Marc\u0103 de baz\u0103 pentru o \u00eenregistrare interna\u021bional\u0103 a m\u0103rcii<\/a><\/li><li><a href=\"#h-zusatzlicher-sicherheitsfaktor\" data-level=\"3\">Factor de siguran\u021b\u0103 suplimentar<\/a><\/li><\/ul><\/li><li><a href=\"#h-alternativen-zur-osterreichischen-marke\" data-level=\"2\">Alternative la marca austriac\u0103<\/a><ul><li><a href=\"#h-eu-marke\" data-level=\"3\">Marca UE<\/a><\/li><li><a href=\"#block-1b7b412c-8fe0-4bdc-baca-2a728d796321\" data-level=\"3\">Marc\u0103 interna\u021bional\u0103 IR<\/a><\/li><\/ul><\/li><li><a href=\"#h-osterreichische-marke-jetzt-anmelden\" data-level=\"2\">\u00cenregistra\u021bi acum marca austriac\u0103<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-markenschutz-in-osterreich\">Protec\u021bia m\u0103rcilor \u00een Austria<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"h-geltung\">Valabilitate<\/h3>\n\n<p>Marca austriac\u0103 este reglementat\u0103 de Legea privind protec\u021bia m\u0103rcilor. Aria de aplicare a unei m\u0103rci austriece cuprinde \u00eentregul teritoriu al Austriei. \u00cen afara Austriei, o marc\u0103 austriac\u0103 nu are valabilitate \u2013 ca toate m\u0103rcile na\u021bionale \u2013 din cauza principiului teritorialit\u0103\u021bii.  <\/p>\n\n<p>Aten\u021bie: cei care \u00ee\u0219i v\u00e2nd bunurile sau serviciile din str\u0103in\u0103tate \u00een Austria trebuie s\u0103 respecte m\u0103rcile austriece \u0219i, prin urmare, ar trebui s\u0103 \u00ee\u0219i asigure propriile drepturi de marc\u0103 \u00een Austria.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-registrierung\">\u00cenregistrare<\/h3>\n\n<p>Oficiul de Brevete al Austriei (\u00d6PA) este responsabil pentru \u00eenregistrarea m\u0103rcilor austriece. Cererea de \u00eenregistrare a unei m\u0103rci na\u021bionale \u00een Austria poate fi depus\u0103 electronic sau pe suport de h\u00e2rtie. <\/p>\n\n<p>\u00cen prima etap\u0103, Oficiul de Brevete al Austriei supune cererea unei examin\u0103ri formale \u0219i a unei examin\u0103ri a legalit\u0103\u021bii. Aceast\u0103 procesare dureaz\u0103 aproximativ 10 zile lucr\u0103toare pentru cererile depuse prin procedura rapid\u0103, altfel dureaz\u0103 2 p\u00e2n\u0103 la 3 luni. <\/p>\n\n<p>Dac\u0103 sunt \u00eendeplinite toate cerin\u021bele de \u00eenregistrare, marca este \u00eenregistrat\u0103 \u00een Registrul m\u0103rcilor austriece. De la data \u00eenregistr\u0103rii, \u00eencepe perioada de opozi\u021bie de trei luni, \u00een care titularul drepturilor anterioare poate formula cu u\u0219urin\u021b\u0103 o opozi\u021bie fa\u021b\u0103 de noua marc\u0103 \u0219i poate solicita anularea retroactiv\u0103 a \u00eenregistr\u0103rii. \u00cen cazul formul\u0103rii unei opozi\u021bii, se desf\u0103\u0219oar\u0103 o procedur\u0103 de opozi\u021bie independent\u0103.   <\/p>\n\n<p>Cu toate acestea, opozi\u021bia nu este singura modalitate prin care titularii drepturilor anterioare pot ac\u021biona \u00eempotriva unei noi m\u0103rci. Chiar \u0219i la ani dup\u0103 \u00eenregistrare, titularii drepturilor anterioare pot da \u00een judecat\u0103 pentru anularea unei m\u0103rci. <\/p>\n\n<p>Aparentul succes &#8222;\u00eenregistrarea m\u0103rcii&#8221; nu protejeaz\u0103, prin urmare, nici \u00eempotriva unei opozi\u021bii, nici \u00eempotriva unei ac\u021biuni de anulare. Motivul este simplu: cea mai important\u0103 \u00eentrebare, \u0219i anume dac\u0103 marca \u00eencalc\u0103 drepturile anterioare, nu este deloc verificat\u0103 de Oficiul de Brevete \u00eenainte de \u00eenregistrare. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eSchutz vor Widerspr\u00fcchen und L\u00f6schungsklagen bietet nur eine anwaltliche Recherche vor Durchf\u00fchrung der Anmeldung.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<h3 class=\"wp-block-heading\" id=\"h-anmeldegebuhren\">Taxe de \u00eenregistrare<\/h3>\n\n<p>Taxele de \u00eenregistrare pentru o marc\u0103 austriac\u0103 depind de tipul m\u0103rcii, de num\u0103rul de clase care trebuie \u00eenregistrate \u0219i de procedura aleas\u0103.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Marc\u0103 individual\u0103, inclusiv p\u00e2n\u0103 la 3 clase \n<ul class=\"wp-block-list\">\n<li>Tax\u0103 de \u00eenregistrare cerere pe suport de h\u00e2rtie: 300,00 \u20ac<\/li>\n\n\n\n<li>Tax\u0103 de \u00eenregistrare cerere online: 280,00 \u20ac<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Marc\u0103 de asociere \u0219i de garan\u021bie, inclusiv p\u00e2n\u0103 la 3 clase \n<ul class=\"wp-block-list\">\n<li>Tax\u0103 de \u00eenregistrare cerere pe suport de h\u00e2rtie: 480,00 \u20ac<\/li>\n\n\n\n<li>Tax\u0103 de \u00eenregistrare cerere online: 460,00 \u20ac<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>de la a 4-a clas\u0103, pentru fiecare clas\u0103 suplimentar\u0103: 75,00 \u20ac<\/li>\n<\/ul>\n\n<p>Taxa de \u00eenregistrare acoper\u0103 toate costurile pentru perioada de protec\u021bie de 10 ani. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-anwaltskosten\">Costuri de avocat<\/h3>\n\n<p>Pachetele noastre <a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-marcilor\/pachete-de-protectie-a-marcii\/\">de protec\u021bie a m\u0103rcii<\/a> includ toate serviciile pentru \u00eenregistrarea unei m\u0103rci austriece la un pre\u021b fix forfetar.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-schutzdauer\">Durata protec\u021biei<\/h3>\n\n<p>Perioada de protec\u021bie a unei m\u0103rci austriece este de 10 ani. Prin plata la timp a taxei de re\u00eennoire, perioada de protec\u021bie poate fi prelungit\u0103 de oric\u00e2te ori cu c\u00e2te 10 ani. \u00cen cazul nepl\u0103\u021bii taxei de re\u00eennoire, marca este \u0219tears\u0103 automat.  <\/p>\n\n<p>Oficiul de Brevete al Austriei trimite o notificare automat\u0103 cu aproximativ trei luni \u00eenainte de expirare. Cu toate acestea, nu exist\u0103 niciun drept legal la aceasta. Dac\u0103 notificarea nu ajunge din orice motiv, marca va fi \u0219tears\u0103 \u00een cazul nepl\u0103\u021bii taxei de re\u00eennoire, f\u0103r\u0103 ca din aceasta s\u0103 poat\u0103 fi derivate preten\u021bii.  <\/p>\n\n<p>Din acest motiv, este recomandabil s\u0103 se monitorizeze prelungirea m\u0103rcii austriece \u00een cadrul pachetelor noastre de monitorizare.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-erneuerungsgebuhr\">Tax\u0103 de re\u00eennoire<\/h3>\n\n<p>Taxa de re\u00eennoire este o tax\u0103 forfetar\u0103, care depinde de tipul m\u0103rcii, dar nu \u0219i de num\u0103rul de clase.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Marc\u0103 individual\u0103\n<ul class=\"wp-block-list\">\n<li>Tax\u0103 de re\u00eennoire: 700,00 \u20ac<\/li>\n\n\n\n<li>Tax\u0103 de re\u00eennoire cu supliment de 20%: 840,00 \u20ac<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Marc\u0103 de asociere \u0219i de garan\u021bie\n<ul class=\"wp-block-list\">\n<li>Tax\u0103 de re\u00eennoire: 1.300,00 \u20ac<\/li>\n\n\n\n<li>Tax\u0103 de re\u00eennoire cu supliment de 20%: 1.560,00 \u20ac<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<p>Taxa de re\u00eennoire poate fi pl\u0103tit\u0103 cel mai devreme cu un an \u00eenainte de scaden\u021b\u0103 \u0219i cel t\u00e2rziu cu \u0219ase luni dup\u0103 scaden\u021b\u0103. \u00cen cazul unei pl\u0103\u021bi dup\u0103 scaden\u021b\u0103, pe l\u00e2ng\u0103 taxa de re\u00eennoire, se pl\u0103te\u0219te un supliment de 20%. <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-verhaltnis-zu-anderen-kennzeichen\">Rela\u021bia cu alte semne distinctive<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"h-osterreichische-marke-vs-auslandische-nationale-marke\">Marca austriac\u0103 vs. marca na\u021bional\u0103 str\u0103in\u0103<\/h3>\n\n<p>O marc\u0103 na\u021bional\u0103 austriac\u0103 este valabil\u0103 numai \u00een Austria. De asemenea, m\u0103rcile na\u021bionale str\u0103ine sunt valabile numai \u00een statele \u00een care sunt \u00eenregistrate. Prin urmare, \u00een principiu, nu pot ap\u0103rea conflicte \u00eentre m\u0103rcile austriece \u0219i alte m\u0103rci na\u021bionale.  <\/p>\n\n<p>O excep\u021bie de la regul\u0103 exist\u0103 numai \u00een cazul \u00eenregistr\u0103rii de marc\u0103 de rea-credin\u021b\u0103. O \u00eenregistrare de marc\u0103 este de rea-credin\u021b\u0103, de exemplu, dac\u0103 aceasta are loc numai din motivul de a \u00eempiedica extinderea unei m\u0103rci str\u0103ine deja existente. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-osterreichische-marke-vs-eu-marke\">Marca austriac\u0103 vs. marca UE<\/h3>\n\n<p>M\u0103rcile UE sunt valabile \u00een \u00eentreaga UE, deci \u0219i \u00een Austria. Prin urmare, pot ap\u0103rea conflicte \u00eentre m\u0103rcile austriece \u0219i m\u0103rcile UE. Aceste conflicte sunt decise conform principiului priorit\u0103\u021bii. Prin urmare, marca mai veche are dreptul mai bun.   <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-osterreichische-marke-vs-internationale-marke\">Marca austriac\u0103 vs. marca interna\u021bional\u0103<\/h3>\n\n<p>Protec\u021bia unei \u00eenregistr\u0103ri interna\u021bionale de marc\u0103 poate fi extins\u0103 \u0219i \u00een Austria. Prin urmare, pot ap\u0103rea conflicte \u00eentre m\u0103rcile austriece \u0219i m\u0103rcile interna\u021bionale. Aceste conflicte sunt decise conform principiului priorit\u0103\u021bii. Prin urmare, marca mai veche are dreptul mai bun.   <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-osterreichische-marke-vs-osterreichische-firma\">Marca austriac\u0103 vs. firma austriac\u0103<\/h3>\n\n<p>Pot ap\u0103rea conflicte \u00eentre m\u0103rcile austriece \u0219i firmele austriece. Aceste conflicte sunt decise conform principiului priorit\u0103\u021bii. Semnul distinctiv mai vechi are, prin urmare, dreptul mai bun.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-osterreichische-marke-vs-geschaftsbezeichnung\">Marca austriac\u0103 vs. denumirea comercial\u0103<\/h3>\n\n<p>Pot ap\u0103rea conflicte \u00eentre m\u0103rcile austriece \u0219i denumirile comerciale. Aceste conflicte sunt decise conform principiului priorit\u0103\u021bii. Semnul distinctiv mai vechi are, prin urmare, dreptul mai bun. Cu toate acestea, conform legisla\u021biei austriece, o denumire comercial\u0103 poate pune \u00een pericol o marc\u0103 numai dac\u0103 denumirea comercial\u0103 are notorietate.   <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-think-big\">G\u00e2ndi\u021bi la scar\u0103 mare<\/h2>\n\n<p>\u00cenregistrarea exclusiv\u0103 a unei m\u0103rci pur austriece are sens pentru foarte pu\u021bine companii. Cine nu opereaz\u0103 exclusiv la nivel local, trebuie s\u0103 g\u00e2ndeasc\u0103 la scar\u0103 mai mare. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-osterreichische-webshops\">Magazine online austriece<\/h3>\n\n<p>Astfel, pentru un operator austriac al unui magazin online \u00een limba german\u0103, nu numai Austria, ci \u0219i Germania, de 10 ori mai mare, \u0219i Elve\u021bia, cu o putere financiar\u0103 semnificativ mai mare, sunt relevante. \u00cen plus, exist\u0103 zone mari de limb\u0103 german\u0103 \u00een Fran\u021ba, Italia, Luxemburg, \u021a\u0103rile de Jos \u0219i Belgia. O <a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-marcilor\/marca-a-uniunii-marca-ue\/\">marc\u0103 UE<\/a> \u00een combina\u021bie cu o <a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-marcilor\/marca-internationala-ir\/\">marc\u0103 IR<\/a> pentru Elve\u021bia ar avea, prin urmare, mult mai mult sens pentru operatorii de magazine online austrieci dec\u00e2t o marc\u0103 pur austriac\u0103.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-amazon-seller\">V\u00e2nz\u0103tor Amazon<\/h3>\n\n<p>Acest lucru este cu at\u00e2t mai valabil pentru v\u00e2nz\u0103torii Amazon. Contul de v\u00e2nz\u0103tor Amazon ofer\u0103 func\u021bii valoroase pentru titularii unei m\u0103rci \u00eenregistrate. O condi\u021bie prealabil\u0103 pentru aceasta este depunerea m\u0103rcii la Amazon Brand Registry. Cu toate acestea, m\u0103rcile pur austriece nu sunt acceptate de Amazon Brand Registry. Pentru aceasta este necesar\u0103, de exemplu, o <a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-marcilor\/marca-a-uniunii-marca-ue\/\">marc\u0103 UE<\/a>.    <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-vorteile-der-nationalen-registrierung\">Avantajele \u00eenregistr\u0103rii na\u021bionale<\/h2>\n\n<p>Cel mai mare dezavantaj al unei \u00eenregistr\u0103ri na\u021bionale austriece de marc\u0103 este, \u00een acela\u0219i timp, cel mai mare avantaj al s\u0103u: sfera de protec\u021bie geografic\u0103 foarte limitat\u0103 la teritoriul Austriei.<\/p>\n\n<p>Astfel, o <a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-marcilor\/marca-a-uniunii-marca-ue\/\">marc\u0103 UE<\/a> are m\u0103rcile tuturor registrelor na\u021bionale de m\u0103rci ale tuturor statelor UE ca &#8222;adversari&#8221;. Pentru o marc\u0103 austriac\u0103, \u00eens\u0103, m\u0103rcile na\u021bionale ale celorlalte state UE nu reprezint\u0103 o problem\u0103. Astfel, o marc\u0103 na\u021bional\u0103 austriac\u0103 este semnificativ mai pu\u021bin riscant\u0103 dec\u00e2t o marc\u0103 UE datorit\u0103 sferei sale de protec\u021bie geografic\u0103 limitat\u0103.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-basismarke-fur-eine-internationale-markenanmeldung\">Marc\u0103 de baz\u0103 pentru o \u00eenregistrare interna\u021bional\u0103 a m\u0103rcii<\/h3>\n\n<p>Datorit\u0103 siguran\u021bei mai mari, o marc\u0103 na\u021bional\u0103 austriac\u0103 este mult mai potrivit\u0103 ca marc\u0103 de baz\u0103 pentru o <a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-marcilor\/marca-internationala-ir\/\">\u00eenregistrare interna\u021bional\u0103 a m\u0103rcii<\/a> dec\u00e2t o marc\u0103 UE. Acest lucru se datoreaz\u0103 faptului c\u0103 o marc\u0103 interna\u021bional\u0103 depinde de marca de baz\u0103 \u00een primii cinci ani. Dac\u0103 marca de baz\u0103 dispare, dispare \u0219i \u00eenregistrarea interna\u021bional\u0103.  <\/p>\n\n<p>Prin urmare, marca na\u021bional\u0103 austriac\u0103 este adesea \u00eenregistrat\u0103 suplimentar fa\u021b\u0103 de marca UE, pentru a o utiliza ca baz\u0103 sigur\u0103 pentru \u00eenregistrarea interna\u021bional\u0103 a m\u0103rcii.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-zusatzlicher-sicherheitsfaktor\">Factor de siguran\u021b\u0103 suplimentar<\/h3>\n\n<p>Din acela\u0219i motiv, o marc\u0103 na\u021bional\u0103 austriac\u0103 poate avea sens \u0219i ca protec\u021bie suplimentar\u0103 pentru m\u0103rcile care opereaz\u0103 la nivel global. Dac\u0103 exist\u0103 doar o marc\u0103 UE \u0219i aceasta se pierde, atunci protec\u021bia m\u0103rcii este complet pierdut\u0103. Dac\u0103, pe de alt\u0103 parte, exist\u0103 \u0219i m\u0103rci na\u021bionale, atunci, \u00een func\u021bie de scenariu, se pierde doar protec\u021bia \u00eentr-un singur stat. Cu toate acestea, aceast\u0103 siguran\u021b\u0103 este de obicei accesibil\u0103 doar companiilor cu o putere financiar\u0103 foarte mare.   <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-alternativen-zur-osterreichischen-marke\">Alternative la marca austriac\u0103<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"h-eu-marke\">Marca UE<\/h3>\n\n<p>Dac\u0103 se urm\u0103re\u0219te protec\u021bia m\u0103rcii \u00een mai multe state UE, atunci o <a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-marcilor\/marca-a-uniunii-marca-ue\/\">marc\u0103 UE<\/a> este o alternativ\u0103 interesant\u0103 la m\u0103rcile na\u021bionale. M\u0103rcile na\u021bionale ofer\u0103 mai mult\u0103 siguran\u021b\u0103, deoarece, spre deosebire de marca UE, nu sunt afectate de alte m\u0103rci na\u021bionale din registrele de m\u0103rci str\u0103ine. Cu toate acestea, din punct de vedere al pre\u021bului, marca UE este semnificativ mai ieftin\u0103 cel t\u00e2rziu \u00eencep\u00e2nd cu al treilea stat UE.  <\/p>\n\n<p>Prin urmare, companiile mici aleg de obicei marca UE din motive de cost.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"block-1b7b412c-8fe0-4bdc-baca-2a728d796321\">Marc\u0103 interna\u021bional\u0103 IR<\/h3>\n\n<p>Pentru non-austrieci, este adesea mai u\u0219or s\u0103 \u00eenregistreze o <a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-marcilor\/marca-internationala-ir\/\">marc\u0103 interna\u021bional\u0103 IR<\/a> cu aplicabilitate \u00een Austria \u00een loc de o marc\u0103 na\u021bional\u0103 austriac\u0103.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-osterreichische-marke-jetzt-anmelden\">\u00cenregistra\u021bi acum marca austriac\u0103<\/h2>\n\n<p>Dori\u021bi s\u0103 \u00eenregistra\u021bi o marc\u0103 austriac\u0103? Atunci a\u021bi ajuns la locul potrivit! <\/p>\n\n<p>O prezentare general\u0103 a costurilor \u0219i taxelor poate fi g\u0103sit\u0103 \u00een <a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-marcilor\/pachete-de-protectie-a-marcii\/\">pachetele noastre de protec\u021bie a m\u0103rcii<\/a> cu pre\u021buri fixe.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"Protec\u021bia m\u0103rcilor \u00een Austria Valabilitate Marca austriac\u0103 este reglementat\u0103 de Legea privind protec\u021bia m\u0103rcilor. Aria de aplicare a unei m\u0103rci austriece cuprinde \u00eentregul teritoriu al Austriei. \u00cen afara Austriei, o &#8230;","protected":false},"author":1,"featured_media":0,"parent":42434,"menu_order":127,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[785],"tags":[],"class_list":["post-44106","page","type-page","status-publish","hentry","category-dreptul-marcilor"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/ro\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Protec\u021bia m\u0103rcilor \u00een Austria Valabilitate Marca austriac\u0103 este reglementat\u0103 de Legea privind protec\u021bia m\u0103rcilor. Aria de aplicare a unei m\u0103rci austriece cuprinde \u00eentregul teritoriu al Austriei. \u00cen afara Austriei, o ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/44106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/comments?post=44106"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/44106\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/42434"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/media?parent=44106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/categories?post=44106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/tags?post=44106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}