{"id":44082,"date":"2021-05-26T07:48:05","date_gmt":"2021-05-26T05:48:05","guid":{"rendered":"https:\/\/harlander-partner.eu\/dreptul-marcilor\/marca-germana\/"},"modified":"2025-11-25T13:29:39","modified_gmt":"2025-11-25T12:29:39","slug":"marca-germana","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/ro\/dreptul-marcilor\/marca-germana\/","title":{"rendered":"Marc\u0103 german\u0103"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>M\u0103rci \u00een Germania<\/h2><ul><li><a href=\"#h-marken-in-deutschland\" data-level=\"2\">M\u0103rci \u00een Germania<\/a><\/li><li><a href=\"#h-think-big\" data-level=\"2\">G\u00e2ndi\u021bi la scar\u0103 mare<\/a><ul><li><a href=\"#h-markenschutzgesetz\" data-level=\"3\">Legea privind protec\u021bia m\u0103rcilor<\/a><\/li><li><a href=\"#h-verfahren-vor-dem-dpma\" data-level=\"3\">Procedura \u00een fa\u021ba DPMA<\/a><\/li><li><a href=\"#h-schutzdauer\" data-level=\"3\">Durata protec\u021biei<\/a><\/li><li><a href=\"#h-gebuhren\" data-level=\"3\">Taxe<\/a><\/li><li><a href=\"#h-anwaltskosten\" data-level=\"3\">Costuri de avocat<\/a><\/li><li><a href=\"#h-vorteile-der-nationalen-registrierung\" data-level=\"3\">Avantajele \u00eenregistr\u0103rii na\u021bionale<\/a><\/li><\/ul><\/li><li><a href=\"#h-alternative-eu-unionsmarke\" data-level=\"2\">Alternativ\u0103: Marca Uniunii Europene<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-marken-in-deutschland\">M\u0103rci \u00een Germania<\/h2>\n\n<p class=\"wp-block-paragraph\">\u00cenregistrarea unei m\u0103rci na\u021bionale, valabil\u0103 doar \u00een Germania, trebuie efectuat\u0103 la Oficiul German de Brevete \u0219i M\u0103rci (DPMA).<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-think-big\">G\u00e2ndi\u021bi la scar\u0103 mare<\/h2>\n\n<p class=\"wp-block-paragraph\">Depunerea exclusiv\u0103 a unei m\u0103rci pur germane are sens pentru foarte pu\u021bine companii. Cine nu activeaz\u0103 exclusiv la nivel local, trebuie s\u0103 g\u00e2ndeasc\u0103 mai amplu.  <\/p>\n\n<p class=\"wp-block-paragraph\">Astfel, pentru un operator al unui magazin online \u00een limba german\u0103, nu este relevant\u0103 doar Germania, ci \u0219i Elve\u021bia, care este mult mai puternic\u0103 din punct de vedere financiar. Chiar \u0219i mica Austrie m\u0103re\u0219te pia\u021ba cu 10% \u2013 cine ar vrea s\u0103 renun\u021be de bun\u0103voie la aceast\u0103 cre\u0219tere? La acestea se adaug\u0103 zonele mari de limb\u0103 german\u0103 din Fran\u021ba, Italia, Luxemburg, \u021a\u0103rile de Jos \u0219i Belgia. O marc\u0103 UE \u00een combina\u021bie cu o marc\u0103 IR pentru Elve\u021bia ar avea, prin urmare, mult mai mult sens dec\u00e2t o marc\u0103 pur german\u0103.   <\/p>\n\n<p class=\"wp-block-paragraph\">Invers, o marc\u0103 na\u021bional\u0103 german\u0103 poate avea sens ca protec\u021bie suplimentar\u0103 chiar \u0219i pentru m\u0103rcile care activeaz\u0103 la nivel global. Dac\u0103 exist\u0103 doar o marc\u0103 a Uniunii \u0219i aceasta se pierde, atunci protec\u021bia m\u0103rcii este pierdut\u0103 \u00een totalitate. Dac\u0103, pe de alt\u0103 parte, exist\u0103 \u0219i m\u0103rci na\u021bionale, atunci, \u00een func\u021bie de scenariu, se pierde doar protec\u021bia \u00eentr-un singur stat. Cu toate acestea, aceast\u0103 siguran\u021b\u0103 este, de regul\u0103, accesibil\u0103 doar companiilor foarte puternice din punct de vedere financiar.   <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<h3 class=\"wp-block-heading\" id=\"h-markenschutzgesetz\">Legea privind protec\u021bia m\u0103rcilor<\/h3>\n\n<p class=\"wp-block-paragraph\">Baza legal\u0103 pentru marca na\u021bional\u0103 \u00een Germania este prev\u0103zut\u0103 \u00een Legea privind protec\u021bia m\u0103rcilor.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-verfahren-vor-dem-dpma\">Procedura \u00een fa\u021ba DPMA<\/h3>\n\n<p class=\"wp-block-paragraph\">Cererea de \u00eenregistrare a unei m\u0103rci na\u021bionale \u00een Germania trebuie depus\u0103 direct la Oficiul German de Brevete \u0219i M\u0103rci (DPMA).<\/p>\n\n<p class=\"wp-block-paragraph\">\u00cen prima etap\u0103, Oficiul German de Brevete \u0219i M\u0103rci supune cererea unei examin\u0103ri formale \u0219i a unei examin\u0103ri a legalit\u0103\u021bii. Dac\u0103 sunt \u00eendeplinite toate cerin\u021bele de \u00eenregistrare, atunci marca este \u00eenregistrat\u0103 \u00een Registrul m\u0103rcilor germane. <\/p>\n\n<p class=\"wp-block-paragraph\">Ulterior, \u00eencepe perioada de opozi\u021bie de trei luni, \u00een care titularii de drepturi anterioare pot formula foarte u\u0219or opozi\u021bie \u00eempotriva noii m\u0103rci \u0219i pot solicita anularea retroactiv\u0103 a \u00eenregistr\u0103rii. \u00cen cazul formul\u0103rii unei opozi\u021bii, se desf\u0103\u0219oar\u0103 o procedur\u0103 de opozi\u021bie independent\u0103.  <\/p>\n\n<p class=\"wp-block-paragraph\">Cu toate acestea, opozi\u021bia nu este singura posibilitate pentru titularii de drepturi anterioare de a ac\u021biona \u00eempotriva unei noi m\u0103rci. Chiar \u0219i la ani dup\u0103 \u00eenregistrare, titularii de drepturi anterioare pot da \u00een judecat\u0103 pentru radierea unei m\u0103rci. <\/p>\n\n<p class=\"wp-block-paragraph\">Aparentul succes &#8222;\u00eenregistrarea m\u0103rcii&#8221; nu protejeaz\u0103, prin urmare, nici \u00eempotriva unei opozi\u021bii, nici \u00eempotriva unei ac\u021biuni de anulare. Motivul este simplu: cea mai important\u0103 \u00eentrebare, \u0219i anume dac\u0103 marca \u00eencalc\u0103 drepturile anterioare, nu este deloc verificat\u0103 de Oficiul de Brevete \u00eenainte de \u00eenregistrare. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eSchutz vor Widerspr\u00fcchen und L\u00f6schungsklagen bietet nur eine professionelle Recherche vor Durchf\u00fchrung der Anmeldung.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<h3 class=\"wp-block-heading\" id=\"h-schutzdauer\">Durata protec\u021biei<\/h3>\n\n<p class=\"wp-block-paragraph\">Protec\u021bia unei m\u0103rci na\u021bionale austriece este valabil\u0103 pentru o perioad\u0103 de 10 ani \u0219i poate fi prelungit\u0103 de oric\u00e2te ori cu \u00eenc\u0103 10 ani prin plata taxei de re\u00eennoire. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-gebuhren\">Taxe<\/h3>\n\n<p class=\"wp-block-paragraph\">Taxele depind de num\u0103rul de clase care trebuie \u00eenregistrate \u0219i de procedura aleas\u0103.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-anwaltskosten\">Costuri de avocat<\/h3>\n\n<p class=\"wp-block-paragraph\">Costurile noastre pentru verificarea m\u0103rcii \u0219i reprezentarea juridic\u0103 la \u00eenregistrarea m\u0103rcii depind de complexitatea \u00eenregistr\u0103rii m\u0103rcii. Astfel, o \u00eenregistrare de marc\u0103 poate ridica, de exemplu, \u0219i \u00eentreb\u0103ri de drept al concuren\u021bei, care trebuie verificate suplimentar. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-vorteile-der-nationalen-registrierung\">Avantajele \u00eenregistr\u0103rii na\u021bionale<\/h3>\n\n<p class=\"wp-block-paragraph\">Principalul avantaj al \u00eenregistr\u0103rii na\u021bionale a m\u0103rcii este, \u00een acela\u0219i timp, \u0219i cel mai mare dezavantaj: sfera de protec\u021bie geografic\u0103 foarte limitat\u0103. \u00cen timp ce o marc\u0103 a Uniunii are m\u0103rcile tuturor registrelor na\u021bionale de m\u0103rci ale tuturor statelor UE ca &#8222;adversari&#8221;, m\u0103rcile din alte registre na\u021bionale de m\u0103rci nu reprezint\u0103 o problem\u0103 pentru o marc\u0103 pur na\u021bional\u0103 german\u0103. <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-alternative-eu-unionsmarke\">Alternativ\u0103: Marca Uniunii Europene<\/h2>\n\n<p class=\"wp-block-paragraph\">Dac\u0103 se urm\u0103re\u0219te protec\u021bia m\u0103rcii \u00een mai multe state UE, atunci o marc\u0103 a Uniunii este o alternativ\u0103 interesant\u0103 la m\u0103rcile na\u021bionale. M\u0103rcile na\u021bionale ofer\u0103 mai mult\u0103 siguran\u021b\u0103, deoarece, spre deosebire de marca Uniunii, acestea nu sunt afectate de alte m\u0103rci na\u021bionale din registrele de m\u0103rci str\u0103ine. Cu toate acestea, din punct de vedere al pre\u021bului, marca Uniunii este semnificativ mai ieftin\u0103 cel t\u00e2rziu \u00eencep\u00e2nd cu al treilea stat UE.  <\/p>\n\n<p class=\"wp-block-paragraph\">Prin urmare, \u00eentreprinderile mici aleg de obicei marca Uniunii din motive de cost.<\/p>\n\n<h2 class=\"wp-block-heading\">Alternativ\u0103: Marca interna\u021bional\u0103 IR<\/h2>\n\n<p class=\"wp-block-paragraph\">Pentru non-austrieci, este adesea mai u\u0219or s\u0103 \u00eenregistreze o marc\u0103 interna\u021bional\u0103 IR cu aplicabilitate \u00een Germania \u00een loc de o marc\u0103 na\u021bional\u0103 german\u0103.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"M\u0103rci \u00een Germania \u00cenregistrarea unei m\u0103rci na\u021bionale, valabil\u0103 doar \u00een Germania, trebuie efectuat\u0103 la Oficiul German de Brevete \u0219i M\u0103rci (DPMA). G\u00e2ndi\u021bi la scar\u0103 mare Depunerea exclusiv\u0103 a unei m\u0103rci &#8230;","protected":false},"author":1,"featured_media":0,"parent":42434,"menu_order":129,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[785],"tags":[],"class_list":["post-44082","page","type-page","status-publish","hentry","category-dreptul-marcilor"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/ro\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"M\u0103rci \u00een Germania \u00cenregistrarea unei m\u0103rci na\u021bionale, valabil\u0103 doar \u00een Germania, trebuie efectuat\u0103 la Oficiul German de Brevete \u0219i M\u0103rci (DPMA). G\u00e2ndi\u021bi la scar\u0103 mare Depunerea exclusiv\u0103 a unei m\u0103rci ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/44082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/comments?post=44082"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/44082\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/42434"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/media?parent=44082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/categories?post=44082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/tags?post=44082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}