{"id":43329,"date":"2019-05-12T09:56:54","date_gmt":"2019-05-12T07:56:54","guid":{"rendered":"https:\/\/harlander-partner.eu\/dreptul-marcilor\/tipuri-de-marci\/"},"modified":"2025-11-25T12:47:40","modified_gmt":"2025-11-25T11:47:40","slug":"tipuri-de-marci","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/ro\/dreptul-marcilor\/tipuri-de-marci\/","title":{"rendered":"Tipuri de m\u0103rci"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Tipuri de m\u0103rci<\/h2><ul><li><a href=\"#h-alle-markenarten\" data-level=\"2\">Toate tipurile de m\u0103rci<\/a><\/li><li><a href=\"#h-abgrenzung-der-markenarten\" data-level=\"2\">Delimitarea tipurilor de m\u0103rci<\/a><\/li><li><a href=\"#h-auswahl-der-idealen-markenart\" data-level=\"2\">Selectarea tipului ideal de marc\u0103<\/a><\/li><li><a href=\"#h-kosten-einer-marke\" data-level=\"2\">Costurile unei m\u0103rci<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-alle-markenarten\">Toate tipurile de m\u0103rci<\/h2>\n\n<p>Pentru <a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-marcilor\/\">protejarea unei m\u0103rci<\/a>, sunt disponibile numeroase tipuri de m\u0103rci. Cele mai frecvent protejate forme de m\u0103rci sunt marca verbal\u0103 \u0219i marca verbal\u0103-figurativ\u0103. <\/p>\n\n<p class=\"linkboxes\"><a href=\"https:\/\/marketingrecht.eu\/wortmarke\/\">M\u0103rci verbale<\/a> <a href=\"https:\/\/marketingrecht.eu\/bildmarke\/\">M\u0103rci figurative<\/a> <a href=\"https:\/\/marketingrecht.eu\/wort-bild-marke\/\">M\u0103rci verbale-figurative<\/a> <a href=\"https:\/\/marketingrecht.eu\/farbmarke\/\">M\u0103rci de culoare<\/a> <a href=\"https:\/\/marketingrecht.eu\/3d-marken\/\">M\u0103rci 3D \/ M\u0103rci de form\u0103<\/a> <a href=\"https:\/\/marketingrecht.eu\/positionsmarke\/\">M\u0103rci de pozi\u021bie<\/a> <a href=\"https:\/\/marketingrecht.eu\/mustermarke\/\">M\u0103rci de model<\/a> <a href=\"https:\/\/marketingrecht.eu\/klangmarke-hoermarke\/\">M\u0103rci sonore \/ M\u0103rci auditive<\/a> <a href=\"https:\/\/marketingrecht.eu\/kennfadenmarke\/\">M\u0103rci de fir de identificare<\/a> <a href=\"https:\/\/marketingrecht.eu\/hologrammmarke\/\">M\u0103rci holografice<\/a> <a href=\"https:\/\/marketingrecht.eu\/bewegungsmarke\/\">M\u0103rci de mi\u0219care<\/a> <a href=\"https:\/\/marketingrecht.eu\/multimediamarken\/\">M\u0103rci multimedia<\/a> <a href=\"https:\/\/marketingrecht.eu\/sonstige-marken\/\">Alte m\u0103rci<\/a><\/p>\n\n<p><strong>M\u0103rcile olfactive<\/strong> sau <strong>m\u0103rcile gustative<\/strong> nu pot fi protejate p\u00e2n\u0103 \u00een prezent \u00een registrul m\u0103rcilor, din cauza lipsei unei reprezent\u0103ri clare.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-abgrenzung-der-markenarten\">Delimitarea tipurilor de m\u0103rci<\/h2>\n\n<p>\u00cen principiu, rela\u021bia dintre diferitele tipuri de m\u0103rci este fluid\u0103. Pentru majoritatea chestiunilor legate de dreptul m\u0103rcilor, nu este relevant tipul de marc\u0103 ales, ci doar modul \u00een care este perceput\u0103 marca. <\/p>\n\n<p>Astfel, un logo extrem de distinctiv al unui produc\u0103tor de ciocolat\u0103, care este prev\u0103zut cu cuv\u00e2ntul \u201eciocolat\u0103\u201d \u2013 care, \u00een acest context, nu este deloc distinctiv \u2013 este, pur formal, o marc\u0103 verbal\u0103-figurativ\u0103. Prin urmare, protec\u021bia este ob\u021binut\u0103 doar de partea figurativ\u0103. \u00cen acest caz, ar fi mai logic s\u0103 se protejeze doar logo-ul ca marc\u0103 figurativ\u0103.  <\/p>\n\n<p>\u00cenregistrarea unei m\u0103rci de culoare pur\u0103 este supus\u0103 unor obstacole mari. Cel care vinde ciocolat\u0103 \u00eentr-un ambalaj monocolor poate \u00eenregistra culoarea ca marc\u0103 doar dac\u0103 este la fel de cunoscut ca Milka. Prin urmare, startup-urile nu au nicio \u0219ans\u0103 de a ob\u021bine o marc\u0103 de culoare. Elementele colorate cu contururi, pe de alt\u0103 parte, sunt accesibile tuturor ca marc\u0103 figurativ\u0103.   <\/p>\n\n<p>M\u0103rcile de pozi\u021bie sunt (datorit\u0103 reprezent\u0103rii grafice) \u00eentotdeauna \u0219i m\u0103rci figurative. Invers, o marc\u0103 figurativ\u0103 poate fi \u0219i o marc\u0103 de pozi\u021bie. <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-auswahl-der-idealen-markenart\">Selectarea tipului ideal de marc\u0103<\/h2>\n\n<p>Selectarea formei ideale de marc\u0103 este un punct important \u00een cadrul consultan\u021bei juridice \u00eenainte de \u00eenregistrarea unei m\u0103rci. Aspecte precum utilizarea prev\u0103zut\u0103, strategia de marketing \u0219i, nu \u00een ultimul r\u00e2nd, bugetul disponibil sunt criterii importante de decizie. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kosten-einer-marke\">Costurile unei m\u0103rci<\/h2>\n\n<p>Dori\u021bi s\u0103 \u00eenregistra\u021bi o marc\u0103? Atunci sunte\u021bi la locul potrivit! <\/p>\n\n<p>Pute\u021bi g\u0103si o prezentare general\u0103 a costurilor \u0219i taxelor \u00een <a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-marcilor\/pachete-de-protectie-a-marcii\/\">pachetele noastre de protec\u021bie a m\u0103rcii<\/a> cu pre\u021buri fixe.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"Toate tipurile de m\u0103rci Pentru protejarea unei m\u0103rci, sunt disponibile numeroase tipuri de m\u0103rci. Cele mai frecvent protejate forme de m\u0103rci sunt marca verbal\u0103 \u0219i marca verbal\u0103-figurativ\u0103. M\u0103rcile olfactive sau &#8230;","protected":false},"author":1,"featured_media":0,"parent":42434,"menu_order":78,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[785],"tags":[],"class_list":["post-43329","page","type-page","status-publish","hentry","category-dreptul-marcilor"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/ro\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Toate tipurile de m\u0103rci Pentru protejarea unei m\u0103rci, sunt disponibile numeroase tipuri de m\u0103rci. Cele mai frecvent protejate forme de m\u0103rci sunt marca verbal\u0103 \u0219i marca verbal\u0103-figurativ\u0103. M\u0103rcile olfactive sau ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/43329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/comments?post=43329"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/43329\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/42434"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/media?parent=43329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/categories?post=43329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/tags?post=43329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}