{"id":42818,"date":"2022-12-23T09:45:39","date_gmt":"2022-12-23T08:45:39","guid":{"rendered":"https:\/\/harlander-partner.eu\/legea-privind-indicarea-preturilor\/"},"modified":"2025-11-25T10:07:36","modified_gmt":"2025-11-25T09:07:36","slug":"legea-privind-indicarea-preturilor","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/legea-privind-indicarea-preturilor\/","title":{"rendered":"Legea privind indicarea pre\u021burilor"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-preisauszeichnungsgesetz\">Legea privind indicarea pre\u021burilor<\/h2>\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Cuprins<\/h2><ul><li><a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/legea-privind-indicarea-preturilor\/#h-preisauszeichnungsgesetz\" level=\"2\">Legea privind indicarea pre\u021burilor<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/legea-privind-indicarea-preturilor\/#h-angabe-von-preisermassigungen-im-webshop-und-im-stationaren-vertrieb\" level=\"2\">Indicarea reducerilor de pre\u021b \u00een magazinul online \u0219i \u00een v\u00e2nzarea sta\u021bionar\u0103<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/legea-privind-indicarea-preturilor\/#h-was-ist-zweck-des-preisauszeichnungsgesetzes\" level=\"2\">Care este scopul Legii privind indicarea pre\u021burilor?<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/legea-privind-indicarea-preturilor\/#h-fur-wen-gilt-die-neue-regelung-des-9a-prag\" level=\"2\">Pentru cine se aplic\u0103 noua reglementare a \u00a79a PrAG?<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/legea-privind-indicarea-preturilor\/#h-was-ist-eine-preisermassigung-im-sinn-des-9a-prag\" level=\"2\">Ce este o reducere de pre\u021b \u00een sensul \u00a79a PrAG?<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/legea-privind-indicarea-preturilor\/#h-fallt-die-werbung-mit-einer-gegenuberstellung-zu-einer-unverbindlichen-preisempfehlung-uvp-preise-in-den-anwendungsbereich-des-9a-prag\" level=\"2\">Publicitatea cu o compara\u021bie cu un pre\u021b recomandat neobligatoriu (pre\u021buri UVP) intr\u0103 \u00een domeniul de aplicare al \u00a79a PrAG?<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/legea-privind-indicarea-preturilor\/#h-was-ist-konkret-bei-der-werbung-mit-der-bekanntgabe-einer-preisermassigung-anzugeben\" level=\"2\">Ce trebuie indicat concret \u00een publicitatea cu anun\u021barea unei reduceri de pre\u021b?<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/legea-privind-indicarea-preturilor\/#h-in-welcher-form-hat-die-angabe-des-vormals-niedrigsten-preises-zu-erfolgen\" level=\"2\">\u00cen ce form\u0103 trebuie s\u0103 se fac\u0103 indicarea celui mai mic pre\u021b anterior?<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/legea-privind-indicarea-preturilor\/#h-wie-ist-bei-schrittweiser-preisermassigung-vorzugehen\" level=\"2\">Cum trebuie procedat \u00een cazul unei reduceri treptate de pre\u021b?<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/legea-privind-indicarea-preturilor\/#h-welche-folgen-drohen-bei-verstoss-gegen-die-regelung-des-9a-prag\" level=\"2\">Ce consecin\u021be pot ap\u0103rea \u00een cazul \u00eenc\u0103lc\u0103rii reglement\u0103rii \u00a79a PrAG?<\/a><\/li><\/ul><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-angabe-von-preisermassigungen-im-webshop-und-im-stationaren-vertrieb\"><strong>Indicarea reducerilor de pre\u021b \u00een magazinul online \u0219i \u00een v\u00e2nzarea sta\u021bionar\u0103<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Publicitatea cu reduceri de pre\u021b este un mijloc popular de a cre\u0219te v\u00e2nz\u0103rile unui produs. \u00cen special \u00een comer\u021bul din sectorul B2C, trebuie respectate cerin\u021be legale obligatorii \u00een leg\u0103tur\u0103 cu indicarea pre\u021burilor: \u00cen Austria, Legea privind indicarea pre\u021burilor (PrAG) reglementeaz\u0103 \u00een special condi\u021biile de indicare a pre\u021burilor. Aceast\u0103 lege a fost recent modificat\u0103 prin Legea de implementare a directivei de modernizare (MoRUG II) pentru a implementa a\u0219a-numita Directiv\u0103 Omnibus a UE \u0219i a fost introdus\u0103 reglementarea extrem de relevant\u0103 \u00een practic\u0103 a \u00a7 9a PrAG, care con\u021bine reglement\u0103ri privind publicitatea cu reduceri de pre\u021b.  <\/p>\n\n<p class=\"wp-block-paragraph\">\u00cen acest articol, ne ocup\u0103m de reglement\u0103rile legale aplicabile \u00een prezent \u00een leg\u0103tur\u0103 cu publicitatea cu reduceri de pre\u021b \u00een magazinul online \u0219i \u00een v\u00e2nzarea sta\u021bionar\u0103, ca urmare a modific\u0103rii Legii privind indicarea pre\u021burilor.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-was-ist-zweck-des-preisauszeichnungsgesetzes\"><strong>Care este scopul Legii privind indicarea pre\u021burilor?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Scopul \u0219i obiectivul reglement\u0103rilor privind indicarea pre\u021burilor este de a preveni inducerea \u00een eroare a consumatorilor cu privire la pre\u021bul m\u0103rfurilor \u0219i reducerea pre\u021burilor. Printr-o informare obiectiv\u0103 \u0219i complet\u0103 a consumatorilor, pozi\u021bia consumatorului ar trebui consolidat\u0103 prin posibilit\u0103\u021bi de comparare a pre\u021burilor cu comer\u021bul \u0219i industria \u0219i, astfel, ar trebui promovat\u0103 concuren\u021ba. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-fur-wen-gilt-die-neue-regelung-des-9a-prag\"><strong>Pentru cine se aplic\u0103 noua reglementare a \u00a79a PrAG?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Domeniul de aplicare al Legii privind indicarea pre\u021burilor este limitat la sectorul B2C, adic\u0103 se aplic\u0103 numai ofertelor de la antreprenori care se adreseaz\u0103 consumatorilor.<\/p>\n\n<p class=\"wp-block-paragraph\">Noua reglementare \u00een leg\u0103tur\u0103 cu publicitatea cu reduceri de pre\u021b se aplic\u0103 \u00een special comercian\u021bilor, at\u00e2t \u00een comer\u021bul online, c\u00e2t \u0219i \u00een v\u00e2nzarea sta\u021bionar\u0103. Reglement\u0103rile se aplic\u0103, de asemenea, comercian\u021bilor din afara Uniunii Europene, cu condi\u021bia ca v\u00e2nzarea acestora s\u0103 fie orientat\u0103 \u0219i c\u0103tre Uniunea European\u0103. <\/p>\n\n<p class=\"wp-block-paragraph\">Intermediarii, cum ar fi operatorii de pie\u021be online, sunt exclu\u0219i din domeniul de aplicare al \u00a79a PrAG, cu excep\u021bia cazului \u00een care ace\u0219tia ac\u021bioneaz\u0103 ei \u00een\u0219i\u0219i ca comercian\u021bi pe platforme. Operatorii platformelor de comparare a pre\u021burilor nu sunt, de asemenea, inclu\u0219i \u00een domeniul de aplicare al reglement\u0103rii. Reglementarea \u00a79a PrAG privind publicitatea cu reduceri de pre\u021b se aplic\u0103, de asemenea, numai v\u00e2nz\u0103rii de m\u0103rfuri, dar nu \u0219i ofertei de servicii \u0219i con\u021binut digital. \u00cen plus, exist\u0103 reglement\u0103ri de excep\u021bie pentru bunurile perisabile \u0219i bunurile cu durat\u0103 scurt\u0103 de valabilitate.   <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-was-ist-eine-preisermassigung-im-sinn-des-9a-prag\"><strong>Ce este o reducere de pre\u021b \u00een sensul \u00a79a PrAG?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Anun\u021barea unei reduceri de pre\u021b \u00een sensul \u00a79a PrAG este o declara\u021bie publicitar\u0103 care comunic\u0103 faptul c\u0103 un produs este acum oferit la un pre\u021b mai mic dec\u00e2t era cazul \u00eenainte. Reducerea de pre\u021b trebuie indicat\u0103 \u00een sume sau procente. <\/p>\n\n<p class=\"wp-block-paragraph\">Compara\u021biile de pre\u021buri cu alte companii, declara\u021biile publicitare generale, cum ar fi \u201ecel mai bun pre\u021b\u201d, reducerile de cantitate sau voucherele nu intr\u0103 \u00een domeniul de aplicare al \u00a7 9a PrAG. Cu toate acestea, se atrage aten\u021bia asupra faptului c\u0103, \u00een cazul unor astfel de m\u0103suri publicitare, trebuie respectate \u00een special reglement\u0103rile relevante privind dreptul concuren\u021bei. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-fallt-die-werbung-mit-einer-gegenuberstellung-zu-einer-unverbindlichen-preisempfehlung-uvp-preise-in-den-anwendungsbereich-des-9a-prag\"><strong>Publicitatea cu o compara\u021bie cu un pre\u021b recomandat neobligatoriu (pre\u021buri UVP) intr\u0103 \u00een domeniul de aplicare al \u00a79a PrAG?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Compara\u021biile de pre\u021buri cu recomand\u0103ri de pre\u021b neobligatorii intr\u0103 \u00een domeniul de aplicare al \u00a79a PrAG dac\u0103 compara\u021bia este asociat\u0103 cu anun\u021barea unei reduceri de pre\u021b. Acesta este cazul, de exemplu, dac\u0103 recomandarea de pre\u021b neobligatorie este t\u0103iat\u0103 sau \u00een cazul publicit\u0103\u021bii cu formularea \u201e\u00een loc de UVP 19,99 \u20ac, acum doar 14,99 \u20ac\u201d. <\/p>\n\n<p class=\"wp-block-paragraph\">Prin urmare, trebuie decis de la caz la caz dac\u0103 publicitatea cu recomand\u0103ri de pre\u021b neobligatorii este asociat\u0103 cu anun\u021barea unei reduceri de pre\u021b. Dac\u0103 da, trebuie \u00eendeplinite cerin\u021bele \u00a79a PrAG. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-was-ist-konkret-bei-der-werbung-mit-der-bekanntgabe-einer-preisermassigung-anzugeben\"><strong>Ce trebuie indicat concret \u00een publicitatea cu anun\u021barea unei reduceri de pre\u021b?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Reglementarea \u00a79a PrAG prevede c\u0103, \u00een cazul anun\u021b\u0103rii unei reduceri de pre\u021b, pe l\u00e2ng\u0103 pre\u021bul actual, trebuie indicat cel mai mic pre\u021b care a fost oferit cel pu\u021bin o dat\u0103 \u00een ultimele 30 de zile \u00eenainte de reducerea de pre\u021b \u00een acela\u0219i canal de distribu\u021bie. Indicarea celui mai mic pre\u021b anterior trebuie s\u0103 se fac\u0103 \u00een acela\u0219i suport publicitar ca \u0219i anun\u021barea reducerii de pre\u021b (imprimare, online, radio, TV, \u00een comer\u021bul sta\u021bionar \u00een sine). <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-in-welcher-form-hat-die-angabe-des-vormals-niedrigsten-preises-zu-erfolgen\"><strong>\u00cen ce form\u0103 trebuie s\u0103 se fac\u0103 indicarea celui mai mic pre\u021b anterior?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Legea nu reglementeaz\u0103 \u00een detaliu modul \u00een care trebuie f\u0103cut\u0103 indicarea celui mai mic pre\u021b anterior. Din art. 4 din Directiva privind indicarea pre\u021burilor reiese c\u0103 indicarea pre\u021bului trebuie s\u0103 fie u\u0219or de citit \u0219i de atribuit pentru observatorul mediu atent. Din punctul nostru de vedere, nu sunt permise, de exemplu, inscrip\u021biile verticale, inscrip\u021biile foarte mici, indescifrabile, precum \u0219i \u00eentreruperile de suport.  <\/p>\n\n<p class=\"wp-block-paragraph\">Recomand\u0103m afi\u0219area pre\u021burilor \u00een magazinul online direct pe pagina produsului \u0219i ata\u0219area lor la produsul respectiv. Nu este recomandabil\u0103, de exemplu, indicarea pre\u021bului \u00een subsol. <\/p>\n\n<p class=\"wp-block-paragraph\">\u00cen schimb, nu este necesar s\u0103 se indice c\u00e2t timp a fost solicitat cel mai mic pre\u021b anterior.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-wie-ist-bei-schrittweiser-preisermassigung-vorzugehen\"><strong>Cum trebuie procedat \u00een cazul unei reduceri treptate de pre\u021b?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Dac\u0103 reducerea de pre\u021b se efectueaz\u0103 treptat, \u00een cazul efectu\u0103rii ne\u00eentrerupte a reducerii de pre\u021b \u2013 adic\u0103 f\u0103r\u0103 majorarea pre\u021bului \u2013 trebuie indicat pre\u021bul care a fost solicitat pentru produsul respectiv \u00eenainte de \u00eenceperea reducerii treptate de pre\u021b. Acest lucru este relevant \u00een special pentru v\u00e2nzarea de m\u0103rfuri de sezon \u0219i pentru v\u00e2nz\u0103rile de lichidare. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-welche-folgen-drohen-bei-verstoss-gegen-die-regelung-des-9a-prag\"><strong>Ce consecin\u021be pot ap\u0103rea \u00een cazul \u00eenc\u0103lc\u0103rii reglement\u0103rii \u00a79a PrAG?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">\u00cen cazul \u00eenc\u0103lc\u0103rii PrAG, exist\u0103, pe de o parte, o sanc\u021biune administrativ\u0103 conform \u00a7 15 PrAG.<\/p>\n\n<p class=\"wp-block-paragraph\">Pe de alt\u0103 parte, exist\u0103, de asemenea, o posibilitate de ac\u021biune \u00een justi\u021bie a asocia\u021biei de protec\u021bie sau a concuren\u021bilor din cauza unei \u00eenc\u0103lc\u0103ri a <a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/%c2%a7-1-uwg-practici-comerciale-neloiale\/\" title=\"\u00a7 1 UWG - Practici comerciale neloiale\">\u00a7 1 UWG<\/a> (grup de cazuri \u00eenc\u0103lcarea legii).<\/p>\n","protected":false},"excerpt":{"rendered":"Legea privind indicarea pre\u021burilor Indicarea reducerilor de pre\u021b \u00een magazinul online \u0219i \u00een v\u00e2nzarea sta\u021bionar\u0103 Publicitatea cu reduceri de pre\u021b este un mijloc popular de a cre\u0219te v\u00e2nz\u0103rile unui produs. &#8230;","protected":false},"author":1,"featured_media":0,"parent":43172,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[774],"tags":[],"class_list":["post-42818","page","type-page","status-publish","hentry","category-dreptul-concurentei"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/ro\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Legea privind indicarea pre\u021burilor Indicarea reducerilor de pre\u021b \u00een magazinul online \u0219i \u00een v\u00e2nzarea sta\u021bionar\u0103 Publicitatea cu reduceri de pre\u021b este un mijloc popular de a cre\u0219te v\u00e2nz\u0103rile unui produs. ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/42818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/comments?post=42818"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/42818\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/43172"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/media?parent=42818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/categories?post=42818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/tags?post=42818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}