{"id":42783,"date":"2023-02-07T08:55:57","date_gmt":"2023-02-07T07:55:57","guid":{"rendered":"https:\/\/harlander-partner.eu\/interzicerea-denigrarii-unei-companii\/"},"modified":"2025-11-25T13:35:00","modified_gmt":"2025-11-25T12:35:00","slug":"interzicerea-denigrarii-unei-companii","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/interzicerea-denigrarii-unei-companii\/","title":{"rendered":"Interzicerea denigr\u0103rii unei companii"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Cuprins<\/h2><ul><li><a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/interzicerea-denigrarii-unei-companii\/#h-die-5-voraussetzungen-fur-eine-verbotene-herabsetzung-im-einzelnen\" level=\"2\">Cele 5 cerin\u021be pentru o denigrare interzis\u0103 \u00een detaliu<\/a><ul><li><a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/interzicerea-denigrarii-unei-companii\/#h-zu-zwecken-des-wettbewerbs\" level=\"3\">\u00cen scopuri de concuren\u021b\u0103<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/interzicerea-denigrarii-unei-companii\/#h-tatsachen\" level=\"3\">Fapte<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/interzicerea-denigrarii-unei-companii\/#h-behaupten-oder-verbreiten\" level=\"3\">A afirma sau a r\u0103sp\u00e2ndi<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/interzicerea-denigrarii-unei-companii\/#h-schadigungseignung\" level=\"3\">Aptitudine de a prejudicia<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/interzicerea-denigrarii-unei-companii\/#h-nicht-erweislich-wahr\" level=\"3\">Nu este dovedit a fi adev\u0103rat<\/a><\/li><\/ul><\/li><li><a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/interzicerea-denigrarii-unei-companii\/#h-welche-anspruche-ergeben-sich-infolge-einer-unlauteren-herabsetzung\" level=\"2\">Ce preten\u021bii rezult\u0103 \u00een urma unei denigr\u0103ri neloiale?<\/a><\/li><li><a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/interzicerea-denigrarii-unei-companii\/#h-wichtige-punkte\" level=\"2\">Puncte importante<\/a><\/li><\/ul><\/div>\n\n<p class=\"wp-block-paragraph\">Interzicerea denigr\u0103rii unei companii (art. 7 UWG) are ca scop principal prevenirea prejudicierii reputa\u021biei concuren\u021bilor de c\u0103tre o companie prin <strong>declara\u021bii denigratoare<\/strong>. Prin urmare, se refer\u0103 la rela\u021bia dintre companii (B2B). <\/p>\n\n<p class=\"wp-block-paragraph\">O \u00eenc\u0103lcare a acesteia este una dintre formele mai speciale de practici comerciale neloiale \u0219i, prin urmare, este \u00eentotdeauna verificat\u0103 cu prioritate fa\u021b\u0103 de reglement\u0103rile mai generale.<\/p>\n\n<p class=\"wp-block-paragraph\">Cine<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u00een scopuri de concuren\u021b\u0103<\/li>\n\n\n\n<li>fapte despre o alt\u0103 companie<\/li>\n\n\n\n<li>afirm\u0103 sau r\u0103sp\u00e2nde\u0219te<\/li>\n\n\n\n<li>care au aptitudine de a prejudicia \u0219i<\/li>\n\n\n\n<li>nu sunt dovedite a fi adev\u0103rate<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">ac\u021bioneaz\u0103 neloial.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-die-5-voraussetzungen-fur-eine-verbotene-herabsetzung-im-einzelnen\">Cele 5 cerin\u021be pentru o denigrare interzis\u0103 \u00een detaliu<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"h-zu-zwecken-des-wettbewerbs\">\u00cen scopuri de concuren\u021b\u0103<\/h3>\n\n<p class=\"wp-block-paragraph\">\u2026se ac\u021bioneaz\u0103 atunci c\u00e2nd exist\u0103 o <strong>rela\u021bie de concuren\u021b\u0103<\/strong> \u00eentre persoana afectat\u0103 de declara\u021bie \u0219i cea care face declara\u021bia, iar aceasta din urm\u0103 are <strong>inten\u021bie concuren\u021bial\u0103<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">O rela\u021bie de concuren\u021b\u0103 exist\u0103 \u00eentotdeauna atunci c\u00e2nd exist\u0103 o leg\u0103tur\u0103 reciproc\u0103 \u00eentre avantajele pe care o companie le ob\u021bine prin ac\u021biunile sale \u0219i dezavantajele pe care le sufer\u0103 o alt\u0103 companie ca urmare a acestora.<\/p>\n\n<p class=\"wp-block-paragraph\">Pe scurt, acesta va fi \u00eentotdeauna cazul atunci c\u00e2nd doi antreprenori au aceea\u0219i clientel\u0103.<\/p>\n\n<p class=\"wp-block-paragraph\">Inten\u021bia de a promova propria concuren\u021b\u0103 (sau chiar \u0219i pe cea str\u0103in\u0103) \u00een detrimentul unei alte companii (inten\u021bie concuren\u021bial\u0103) este deja considerat\u0103 ca fiind dat\u0103 \u00een cazul unei declara\u021bii depreciative despre un concurent \u0219i se presupune existen\u021ba acesteia.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-tatsachen\">Fapte<\/h3>\n\n<p class=\"wp-block-paragraph\">\u2026 sunt circumstan\u021be \u0219i condi\u021bii care sunt <strong>verificabile obiectiv<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Trebuie distins\u0103 de simplele judec\u0103\u021bi de valoare, adic\u0103 opinii subiective, care nu intr\u0103 sub inciden\u021ba infrac\u021biunii de denigrare interzis\u0103 a unei companii.<\/p>\n\n<p class=\"wp-block-paragraph\">Este declara\u021bia o prezentare \u2013 chiar \u0219i foarte \u00eempodobit\u0103 \u2013 a faptelor sau persoana care face declara\u021bia \u0219i-a exprimat doar p\u0103rerea?<\/p>\n\n<p class=\"wp-block-paragraph\">Decisiv este dac\u0103 o declara\u021bie con\u021bine un <strong>nucleu faptic<\/strong> <strong>verificabil<\/strong>, care este accesibil unei dovezi.<\/p>\n\n<p class=\"wp-block-paragraph\">La evaluarea unei declara\u021bii \u0219i la distinc\u021bia dintre un fapt \u0219i o simpl\u0103 judecat\u0103 de valoare, trebuie s\u0103 se \u021bin\u0103 cont de \u00een\u021belegerea grupului \u021bint\u0103.<\/p>\n\n<p class=\"wp-block-paragraph\">Cum se prezint\u0103 declara\u021bia unui poten\u021bial client ca <strong>destinatar mediu<\/strong> al declara\u021biei?<\/p>\n\n<p class=\"wp-block-paragraph\">\u00cen acest caz, trebuie efectuat\u0103 o <strong>evaluare global\u0103<\/strong> <strong>a<\/strong> <strong>circumstan\u021belor<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Dac\u0103 declara\u021bia are un nucleu verificabil, adev\u0103rat, nu exist\u0103 nicio denigrare a unei companii \u00een conformitate cu \u00a7 7 alin. 1 UWG. <\/p>\n\n<p class=\"wp-block-paragraph\">Chiar \u0219i imaginile sau reprezent\u0103rile tridimensionale pot transmite con\u021binuturi factuale corespunz\u0103toare.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Exemple de declara\u021bii factuale:<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Dac\u0103, de exemplu, o companie este descris\u0103 ca o \u201el\u0103cust\u0103\u201d, acest lucru este verificabil, deoarece termenul este r\u0103sp\u00e2ndit \u00een economie \u0219i reprezint\u0103 o companie care cump\u0103r\u0103 alte companii, le exploateaz\u0103 \u0219i apoi le revinde c\u00e2t mai repede posibil pentru a ob\u021bine un randament c\u00e2t mai mare posibil.<\/p>\n\n<p class=\"wp-block-paragraph\">Dac\u0103 o companie procedeaz\u0103 efectiv \u00een acest fel poate fi verificat prin examinarea faptelor.<\/p>\n\n<p class=\"wp-block-paragraph\">Se poate stabili, de asemenea, dac\u0103 o parte a unei ma\u0219ini este \u201ecea mai ieftin\u0103 dintre cele ieftine\u201d. Acest lucru este verificat prin examinarea calit\u0103\u021bii componentei \u00een cauz\u0103. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eIst eine \u00c4u\u00dferung mehrdeutig, muss der \u00c4u\u00dfernde die f\u00fcr ihn ung\u00fcnstigste Auslegung gegen sich gelten lassen!\u201c<\/span>\n    <\/div>\n\n<p class=\"wp-block-paragraph\"><strong><u>Regula neclarit\u0103\u021bilor<\/u><\/strong>:<\/p>\n\n<p class=\"wp-block-paragraph\">Dac\u0103, de exemplu, un ziar este descris ca apar\u021bin\u00e2nd \u201esectorului presei galbene\u201d, persoana care face declara\u021bia trebuie s\u0103 accepte faptul c\u0103 termenul este interpretat ca o descriere a ziarelor senza\u021bionaliste \u0219i a ziarelor de incitare la ur\u0103.<\/p>\n\n<p class=\"wp-block-paragraph\">Prin urmare, este recomandabil\u0103 o formulare precis\u0103.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-behaupten-oder-verbreiten\">A afirma sau a r\u0103sp\u00e2ndi<\/h3>\n\n<p class=\"wp-block-paragraph\">O afirma\u021bie se face din proprie ini\u021biativ\u0103 \u0219i <strong>din proprie cuno\u0219tin\u021b\u0103<\/strong>. O r\u0103sp\u00e2ndire, pe de alt\u0103 parte, este <strong>transmiterea<\/strong> unei declara\u021bii f\u0103cute de o ter\u021b\u0103 parte. <\/p>\n\n<p class=\"wp-block-paragraph\">Cu toate acestea, pentru interdic\u021bia de la \u00a7 7 alin. 1 UWG, nu conteaz\u0103 dac\u0103 un fapt a fost afirmat sau r\u0103sp\u00e2ndit. Decisiv este exclusiv faptul c\u0103 declara\u021bia a fost f\u0103cut\u0103 cel pu\u021bin unei persoane care este diferit\u0103 de persoana poten\u021bial prejudiciat\u0103.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-schadigungseignung\">Aptitudine de a prejudicia<\/h3>\n\n<p class=\"wp-block-paragraph\">\u2026 este dat\u0103 atunci c\u00e2nd r\u0103sp\u00e2ndirea sau afirma\u021bia este adecvat\u0103 pentru a prejudicia func\u021bionarea companiei sau creditul proprietarului.<\/p>\n\n<p class=\"wp-block-paragraph\">Nu are importan\u021b\u0103 dac\u0103 s-a produs deja un prejudiciu sau dac\u0103 persoana care face declara\u021bia a inten\u021bionat efectiv s\u0103 prejudicieze concurentul. Decisiv este doar faptul c\u0103 declara\u021bia este <strong>obiectiv adecvat\u0103<\/strong> pentru a reduce reputa\u021bia celeilalte companii sau a proprietarului \u00een r\u00e2ndul clientelei corespunz\u0103toare. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-nicht-erweislich-wahr\">Nu este dovedit a fi adev\u0103rat<\/h3>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eObwohl eine \u00c4u\u00dferung wahr ist, kann sie dennoch unlauter nach der Generalklausel des \u00a7 1 UWG sein!\u201c<\/span>\n    <\/div>\n\n<p class=\"wp-block-paragraph\">O \u00eenc\u0103lcare a interdic\u021biei exist\u0103 deja atunci c\u00e2nd veridicitatea declara\u021biei nu poate fi dovedit\u0103. (\u201e\u2026nu este dovedit a fi adev\u0103rat\u2026\u201d). <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eWichtig: Im Falle eines Rechtsstreits muss derjenige, der die herabw\u00fcrdigende Aussage get\u00e4tigt hat, beweisen, dass seine Aussage wahr ist!\u201c<\/span>\n    <\/div>\n\n<h4 class=\"wp-block-heading\" id=\"h-sonderfall-vertrauliche-mitteilungen\">Caz special: Comunic\u0103ri confiden\u021biale<\/h4>\n\n<p class=\"wp-block-paragraph\">O reglementare special\u0103 se aplic\u0103 \u00een cazul \u00een care declara\u021bia a fost o comunicare confiden\u021bial\u0103, iar destinatarul avea un interes legitim \u00een informa\u021bie.<\/p>\n\n<p class=\"wp-block-paragraph\">\u00cen mod excep\u021bional, aici reclamantul trebuie s\u0103 demonstreze c\u0103 declara\u021bia este fals\u0103!<\/p>\n\n<p class=\"wp-block-paragraph\">La r\u00e2ndul s\u0103u, persoana care comunic\u0103 poate fi tras\u0103 la r\u0103spundere numai dac\u0103 \u0219tia sau trebuia s\u0103 \u0219tie c\u0103 faptul este neadev\u0103rat.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-welche-anspruche-ergeben-sich-infolge-einer-unlauteren-herabsetzung\">Ce preten\u021bii rezult\u0103 \u00een urma unei denigr\u0103ri neloiale?<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/actiune-de-incetare\/\">\u00cencetare<\/a><\/li>\n\n\n\n<li>Revocare \u0219i publicarea hot\u0103r\u00e2rii<\/li>\n\n\n\n<li><a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-concurentei\/dreptul-la-despagubiri\/\">Desp\u0103gubiri<\/a><\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"h-wichtige-punkte\">Puncte importante<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Dac\u0103 un antreprenor face declara\u021bii depreciative despre un concurent din aceea\u0219i clientel\u0103 (rela\u021bie de concuren\u021b\u0103) (inten\u021bie concuren\u021bial\u0103 presupus\u0103), poate exista o \u00eenc\u0103lcare a interdic\u021biei de denigrare a unei companii<\/li>\n\n\n\n<li>Interdic\u021bia se aplic\u0103 numai declara\u021biilor despre fapte<\/li>\n\n\n\n<li>Faptele sunt, spre deosebire de simplele judec\u0103\u021bi de valoare, verificabile obiectiv<\/li>\n\n\n\n<li>Criteriul pentru distinc\u021bia dintre fapte \u0219i judec\u0103\u021bi de valoare subiective sunt destinatarul mediu \u0219i evaluarea global\u0103 a circumstan\u021belor<\/li>\n\n\n\n<li>\u00cen principiu, sarcina probei pentru veridicitatea declara\u021biei revine persoanei care face declara\u021bia depreciativ\u0103, cu excep\u021bia cazului \u00een care este vorba de o comunicare confiden\u021bial\u0103<\/li>\n\n\n\n<li>Dac\u0103 un fapt este dovedit a fi adev\u0103rat, acesta nu intr\u0103 sub inciden\u021ba interdic\u021biei, dar poate fi totu\u0219i neloial \u00een conformitate cu reglement\u0103ri mai generale<\/li>\n\n\n\n<li>Regula neclarit\u0103\u021bilor: Dac\u0103 o declara\u021bie este ambigu\u0103, persoana care face declara\u021bia trebuie s\u0103 accepte \u00eempotriva sa interpretarea cea mai nefavorabil\u0103 pentru ea<\/li>\n\n\n\n<li>O condi\u021bie prealabil\u0103 pentru o \u00eenc\u0103lcare a interdic\u021biei este ca declara\u021bia s\u0103 fie obiectiv adecvat\u0103 pentru a reduce reputa\u021bia concurentului<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Interzicerea denigr\u0103rii unei companii (art. 7 UWG) are ca scop principal prevenirea prejudicierii reputa\u021biei concuren\u021bilor de c\u0103tre o companie prin declara\u021bii denigratoare. Prin urmare, se refer\u0103 la rela\u021bia dintre companii &#8230;","protected":false},"author":1,"featured_media":0,"parent":43172,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[774],"tags":[],"class_list":["post-42783","page","type-page","status-publish","hentry","category-dreptul-concurentei"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/ro\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Interzicerea denigr\u0103rii unei companii (art. 7 UWG) are ca scop principal prevenirea prejudicierii reputa\u021biei concuren\u021bilor de c\u0103tre o companie prin declara\u021bii denigratoare. Prin urmare, se refer\u0103 la rela\u021bia dintre companii ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/42783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/comments?post=42783"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/42783\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/43172"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/media?parent=42783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/categories?post=42783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/tags?post=42783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}