{"id":42468,"date":"2020-08-02T20:01:21","date_gmt":"2020-08-02T18:01:21","guid":{"rendered":"https:\/\/harlander-partner.eu\/dreptul-marcilor\/marca-verbala\/"},"modified":"2025-11-25T09:57:46","modified_gmt":"2025-11-25T08:57:46","slug":"marca-verbala","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/ro\/dreptul-marcilor\/marca-verbala\/","title":{"rendered":"Marc\u0103 verbal\u0103"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Marc\u0103 verbal\u0103<\/h2><ul><li><a href=\"#h-wortmarke\" data-level=\"2\">Marc\u0103 verbal\u0103<\/a><\/li><li><a href=\"#h-gross-und-kleinschreibung\" data-level=\"2\">Majuscule \u0219i minuscule<\/a><\/li><li><a href=\"#h-unterscheidungskraft\" data-level=\"2\">Caracter distinctiv<\/a><ul><li><a href=\"#h-fantasiebegriffe\" data-level=\"3\">Termeni fantezii<\/a><\/li><li><a href=\"#h-worter-des-allgemeinen-sprachgebrauchs\" data-level=\"3\">Cuvinte de uz general<\/a><\/li><li><a href=\"#h-fremdsprachige-begriffe\" data-level=\"3\">Termeni \u00een limbi str\u0103ine<\/a><\/li><li><a href=\"#h-wortneuschopfungen\" data-level=\"3\">Neologisme<\/a><\/li><li><a href=\"#h-personennamen\" data-level=\"3\">Nume de persoane<\/a><\/li><li><a href=\"#h-verkehrsgeltung\" data-level=\"3\">Reputa\u021bie dob\u00e2ndit\u0103<\/a><\/li><\/ul><\/li><li><a href=\"#h-abgrenzung-zur-wort-bild-marke\" data-level=\"2\">Delimitarea de marca verbal\u0103-figurativ\u0103<\/a><\/li><li><a href=\"#h-andere-markenarten\" data-level=\"2\">Alte tipuri de m\u0103rci<\/a><\/li><li><a href=\"#h-kosten-einer-wortmarke\" data-level=\"2\">Costurile unei m\u0103rci verbale<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-wortmarke\">Marc\u0103 verbal\u0103<\/h2>\n\n<p>O <strong>marc\u0103 verbal\u0103<\/strong> const\u0103 exclusiv din litere, cifre \u0219i anumite semne de punctua\u021bie \u0219i caractere speciale permise. Ca <strong>marc\u0103 verbal\u0103<\/strong>, sunt eligibile at\u00e2t cuvintele \u00een sensul clasic, c\u00e2t \u0219i simplele combina\u021bii de caractere. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eBer\u00fchmte Beispiele f\u00fcr Wortmarken sind \u201eRed Bull\u201c, \u201eCoca-Cola\u201c, \u201eApple\u201c oder \u201e4711\u201c.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-gross-und-kleinschreibung\">Majuscule \u0219i minuscule<\/h2>\n\n<p>\u00cen principiu, protec\u021bia unei m\u0103rci verbale se extinde asupra majusculelor \u0219i minusculelor. \u201e<strong>APPLE<\/strong>\u201d, \u201e<strong>apple<\/strong>\u201d \u0219i \u201e<strong>aPPle<\/strong>\u201d ar fi, a\u0219adar, m\u0103rci verbale identice.<\/p>\n\n<p>Cu toate acestea, dac\u0103 o anumit\u0103 scriere cu majuscule sau minuscule are ca rezultat o anumit\u0103 semnifica\u021bie a m\u0103rcii verbale, diferitele ortografii nu sunt considerate identice. \u00cen timp ce \u201e<strong>BioID<\/strong>\u201d are o afirma\u021bie clar\u0103, nu este cazul cu \u201e<strong>bioid<\/strong>\u201d. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-unterscheidungskraft\">Caracter distinctiv<\/h2>\n\n<p>O marc\u0103 verbal\u0103 trebuie s\u0103 aib\u0103 caracter distinctiv pentru a fi \u00eenregistrat\u0103 \u2013 ca toate tipurile de m\u0103rci. Caracterul distinctiv este adecvarea concret\u0103 a unei m\u0103rci de a face ca bunurile sau serviciile \u00eenregistrate s\u0103 poat\u0103 fi atribuite unei anumite companii. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-fantasiebegriffe\">Termeni fantezii<\/h3>\n\n<p>Termenii fantezii, cum ar fi Manner pentru felii de ciocolat\u0103, au adesea un caracter distinctiv deosebit de ridicat \u2013 \u00een consecin\u021b\u0103, domeniul de protec\u021bie al unor astfel de m\u0103rci verbale este mare. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-worter-des-allgemeinen-sprachgebrauchs\">Cuvinte de uz general<\/h3>\n\n<p>Chiar \u0219i cuvintele din uzul general sunt permise ca m\u0103rci verbale, cu respectarea criteriilor. <\/p>\n\n<p>\u00cenregistrarea cuv\u00e2ntului \u201eApple\u201d ca soi de mere nu ar fi, prin urmare, permis\u0103 din cauza lipsei caracterului distinctiv. \u201eApple\u201d este acela\u0219i cu \u201em\u0103r\u201d \u0219i, prin urmare, nu este potrivit pentru a atribui un soi de mere unui anumit furnizor. \u00cenregistrarea cuv\u00e2ntului \u201eApple\u201d pentru pere, pe de alt\u0103 parte, ar fi \u00een\u0219el\u0103toare \u0219i, prin urmare, nu ar fi permis\u0103.  <\/p>\n\n<p>\u00cenregistrarea cuv\u00e2ntului \u201eApple\u201d ca marc\u0103 verbal\u0103 pentru computere a fost, pe de alt\u0103 parte, permis\u0103, deoarece termenul \u201eApple\u201d nu era asociat anterior cu computerele. Prin urmare, termenul \u201eApple\u201d a fost potrivit pentru a atribui computerele unui anumit furnizor. \u00cen cele din urm\u0103, computerele sunt ceva complet diferit de fructe, astfel \u00eenc\u00e2t nu a existat niciun risc de inducere \u00een eroare.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-fremdsprachige-begriffe\">Termeni \u00een limbi str\u0103ine<\/h3>\n\n<p>Acela\u0219i lucru este valabil \u0219i pentru termenii \u00een limbi str\u0103ine. Prin urmare, cuv\u00e2ntul italian pentru m\u0103r, \u201eMela\u201d, nu poate fi \u00eenregistrat ca soi de fructe. <\/p>\n\n<p>Prin urmare, \u00eenainte de \u00eenregistrarea unei m\u0103rci cu componente verbale, trebuie verificat dac\u0103 cuvintele apar \u00eentr-o limb\u0103 str\u0103in\u0103. \u00cen mod logic, acest lucru se \u00eent\u00e2mpl\u0103 deja \u00een timpul procesului creativ. Chiar \u0219i corpora\u021biile mari neglijeaz\u0103 \u00een mod repetat aceast\u0103 regul\u0103, de exemplu, atunci c\u00e2nd marca celui mai recent model de ma\u0219in\u0103 are o semnifica\u021bie ru\u0219inoas\u0103 \u00eentr-o limb\u0103 str\u0103in\u0103.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-wortneuschopfungen\">Neologisme<\/h3>\n\n<p>Neologismele care sunt compuse din p\u0103r\u021bi ale cuvintelor din uzul general sunt dificile.<\/p>\n\n<p>\u00cen cazul \u201eBioID\u201d, acest lucru a dus la refuzul \u00eenregistr\u0103rii ca marc\u0103 verbal\u0103, deoarece termenul compus din \u201eBio\u201d \u0219i \u201eID\u201d a fost considerat descriptiv \u0219i nu distinctiv.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-personennamen\">Nume de persoane<\/h3>\n\n<p>\u00cenregistrarea numelor de persoane ca marc\u0103 verbal\u0103 este permis\u0103. Nimic nu \u00eempiedic\u0103, a\u0219adar, \u00eenregistrarea prenumelui \u201eHugo\u201d ca sortiment de p\u00e2ine. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-verkehrsgeltung\">Reputa\u021bie dob\u00e2ndit\u0103<\/h3>\n\n<p>\u00cen principiu, \u00eenregistrarea termenilor nedistinctivi ca marc\u0103 verbal\u0103 nu este posibil\u0103.<\/p>\n\n<p>Altceva este valabil dac\u0103 exist\u0103 o valoare de pia\u021b\u0103. Dac\u0103 o mare parte a cercurilor comerciale vizate asociaz\u0103 un anumit termen cu un produc\u0103tor, atunci chiar \u0219i termenii nedistinctivi pot fi \u00eenregistra\u021bi ca marc\u0103 verbal\u0103. Un exemplu austriac binecunoscut este revista \u201eGewinn\u201d.  <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-abgrenzung-zur-wort-bild-marke\">Delimitarea de marca verbal\u0103-figurativ\u0103<\/h2>\n\n<p>Culorile, fonturile, un aranjament special \u0219i alte elemente de design grafic sunt inadmisibile \u00een cazul m\u0103rcilor verbale pure. Dac\u0103 marca con\u021bine caractere speciale sau mijloace de design inadmisibile, aceasta trebuie \u00eenregistrat\u0103 ca <a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-marcilor\/marca-verbala-figurativa\/\">marc\u0103 verbal\u0103-figurativ\u0103<\/a>. <\/p>\n\n<p>Dac\u0103 partea verbal\u0103 nu este distinctiv\u0103, dar exist\u0103 un logo distinctiv, atunci o \u00eenregistrare ca marc\u0103 verbal\u0103-figurativ\u0103 este o alternativ\u0103 la marca verbal\u0103. De\u0219i acest lucru nu duce la nicio protec\u021bie a p\u0103r\u021bii verbale nedistinctive, poate avea sens \u00een anumite constela\u021bii. <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-andere-markenarten\">Alte tipuri de m\u0103rci<\/h2>\n\n<p class=\"linkboxes\"><a href=\"https:\/\/marketingrecht.eu\/wortmarke\/\">M\u0103rci verbale<\/a> <a href=\"https:\/\/marketingrecht.eu\/bildmarke\/\">M\u0103rci figurative<\/a> <a href=\"https:\/\/marketingrecht.eu\/wort-bild-marke\/\">M\u0103rci verbale-figurative<\/a> <a href=\"https:\/\/marketingrecht.eu\/farbmarke\/\">M\u0103rci de culoare<\/a> <a href=\"https:\/\/marketingrecht.eu\/3d-marken\/\">M\u0103rci 3D \/ M\u0103rci de form\u0103<\/a> <a href=\"https:\/\/marketingrecht.eu\/positionsmarke\/\">M\u0103rci de pozi\u021bie<\/a> <a href=\"https:\/\/marketingrecht.eu\/mustermarke\/\">M\u0103rci de model<\/a> <a href=\"https:\/\/marketingrecht.eu\/klangmarke-hoermarke\/\">M\u0103rci sonore \/ M\u0103rci auditive<\/a> <a href=\"https:\/\/marketingrecht.eu\/kennfadenmarke\/\">M\u0103rci de fir de identificare<\/a> <a href=\"https:\/\/marketingrecht.eu\/hologrammmarke\/\">M\u0103rci holografice<\/a> <a href=\"https:\/\/marketingrecht.eu\/bewegungsmarke\/\">M\u0103rci de mi\u0219care<\/a> <a href=\"https:\/\/marketingrecht.eu\/multimediamarken\/\">M\u0103rci multimedia<\/a> <a href=\"https:\/\/marketingrecht.eu\/sonstige-marken\/\">Alte m\u0103rci<\/a><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kosten-einer-wortmarke\">Costurile unei m\u0103rci verbale<\/h2>\n\n<p>Dori\u021bi s\u0103 \u00eenregistra\u021bi o marc\u0103 verbal\u0103? Atunci sunte\u021bi la locul potrivit! <\/p>\n\n<p>O prezentare general\u0103 a costurilor \u0219i taxelor poate fi g\u0103sit\u0103 \u00een <a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-marcilor\/pachete-de-protectie-a-marcii\/\">pachetele noastre de protec\u021bie a m\u0103rcii<\/a> cu pre\u021buri fixe.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"Marc\u0103 verbal\u0103 O marc\u0103 verbal\u0103 const\u0103 exclusiv din litere, cifre \u0219i anumite semne de punctua\u021bie \u0219i caractere speciale permise. Ca marc\u0103 verbal\u0103, sunt eligibile at\u00e2t cuvintele \u00een sensul clasic, c\u00e2t &#8230;","protected":false},"author":1,"featured_media":0,"parent":42434,"menu_order":80,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[785],"tags":[],"class_list":["post-42468","page","type-page","status-publish","hentry","category-dreptul-marcilor"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/ro\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Marc\u0103 verbal\u0103 O marc\u0103 verbal\u0103 const\u0103 exclusiv din litere, cifre \u0219i anumite semne de punctua\u021bie \u0219i caractere speciale permise. Ca marc\u0103 verbal\u0103, sunt eligibile at\u00e2t cuvintele \u00een sensul clasic, c\u00e2t ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/42468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/comments?post=42468"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/42468\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/42434"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/media?parent=42468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/categories?post=42468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/tags?post=42468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}