{"id":42461,"date":"2020-08-02T20:01:13","date_gmt":"2020-08-02T18:01:13","guid":{"rendered":"https:\/\/harlander-partner.eu\/dreptul-marcilor\/marca-verbala-figurativa\/"},"modified":"2025-11-25T09:57:46","modified_gmt":"2025-11-25T08:57:46","slug":"marca-verbala-figurativa","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/ro\/dreptul-marcilor\/marca-verbala-figurativa\/","title":{"rendered":"Marc\u0103 verbal\u0103-figurativ\u0103"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Marc\u0103 verbal\u0103-figurativ\u0103<\/h2><ul><li><a href=\"#h-was-ist-eine-wort-bild-marke\" data-level=\"2\">Ce este o marc\u0103 verbal\u0103-figurativ\u0103?<\/a><\/li><li><a href=\"#h-unterscheidungskraft\" data-level=\"2\">Caracter distinctiv<\/a><\/li><li><a href=\"#h-anpassung-an-den-zeitgeist\" data-level=\"2\">Adaptare la spiritul vremurilor<\/a><\/li><li><a href=\"#h-abgrenzung-zur-wortmarke\" data-level=\"2\">Delimitare de marca verbal\u0103<\/a><\/li><li><a href=\"#h-abgrenzung-zur-bildmarke\" data-level=\"2\">Delimitare de marca figurativ\u0103<\/a><\/li><li><a href=\"#h-andere-markenarten\" data-level=\"2\">Alte tipuri de m\u0103rci<\/a><\/li><li><a href=\"#h-kosten-einer-wort-bild-marke\" data-level=\"2\">Costurile unei m\u0103rci verbale-figurative<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-was-ist-eine-wort-bild-marke\">Ce este o marc\u0103 verbal\u0103-figurativ\u0103?<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Marca verbal\u0103-figurativ\u0103<\/strong> este format\u0103 din elemente ale unei m\u0103rci verbale \u0219i, de asemenea, ale unei m\u0103rci figurative. Dintr-o marc\u0103 verbal\u0103 devine deja o <strong>marc\u0103 verbal\u0103-figurativ\u0103<\/strong>, atunci c\u00e2nd un cuv\u00e2nt este subliniat printr-un design special al imaginii de scriere, este utilizat un caracter special, care este inadmisibil pentru m\u0103rcile verbale pure. <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-unterscheidungskraft\">Caracter distinctiv<\/h2>\n\n<p class=\"wp-block-paragraph\">Domeniul de protec\u021bie al unei m\u0103rci verbale-figurative este determinat de puterea distinctiv\u0103 a elementelor individuale. Dac\u0103 at\u00e2t partea verbal\u0103, c\u00e2t \u0219i partea grafic\u0103 \/ figurativ\u0103 sunt susceptibile de protec\u021bie, toate componentele dezvolt\u0103 un efect de protec\u021bie. <\/p>\n\n<p class=\"wp-block-paragraph\">\u00cen cazul unei m\u0103rci verbale-figurative, este \u00eens\u0103 posibil\u0103 \u0219i utilizarea unor cuvinte f\u0103r\u0103 caracter distinctiv ca parte component\u0103 a m\u0103rcii. Un hotel de wellness ar putea, a\u0219adar, s\u0103 \u00ee\u0219i protejeze marca verbal\u0103-figurativ\u0103 \u201eWellnesshotel\u201d. Acest lucru func\u021bioneaz\u0103 \u00een ciuda lipsei de caracter distinctiv a termenului generic \u201eWellnesshotel\u201d pentru domeniul caz\u0103rii, at\u00e2t timp c\u00e2t cel pu\u021bin grafica aferent\u0103 este distinctiv\u0103.  <\/p>\n\n<p class=\"wp-block-paragraph\">Cu toate acestea, titularului acestei m\u0103rci nu \u00eei revin drepturi din termenul \u201eWellnesshotel\u201d \u00eenregistrat astfel. Prin urmare, termenul Wellnesshotel poate fi utilizat \u00een continuare de oricine, f\u0103r\u0103 ca acest lucru s\u0103 duc\u0103 la o \u00eenc\u0103lcare a drepturilor de marc\u0103. Un drept de excludere \u2013 adic\u0103 dreptul de a interzice utilizarea de c\u0103tre ter\u021bi \u2013 este ob\u021binut de hotel \u00een acest caz doar \u00een ceea ce prive\u0219te grafica distinctiv\u0103.  <\/p>\n\n<p class=\"wp-block-paragraph\">Este imaginabil \u0219i cazul invers. Dac\u0103 designul grafic este at\u00e2t de banal \u00eenc\u00e2t partea figurativ\u0103 a m\u0103rcii verbale-figurative nu dob\u00e2nde\u0219te caracter distinctiv, atunci doar partea verbal\u0103 a m\u0103rcii dob\u00e2nde\u0219te un efect de protec\u021bie. Acesta este cazul \u00een care designul grafic se limiteaz\u0103 la afi\u0219area \u00een fontul standard \u201eArial\u201d \u00een culoarea \u201ero\u0219u\u201d.  <\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-anpassung-an-den-zeitgeist\">Adaptare la spiritul vremurilor<\/h2>\n\n<p class=\"wp-block-paragraph\">Dac\u0103 at\u00e2t partea verbal\u0103, c\u00e2t \u0219i partea figurativ\u0103 a m\u0103rcii verbale-figurative sunt distinctive, atunci este avantajos dac\u0103 ambele p\u0103r\u021bi pot fi separate una de cealalt\u0103. \u00cen acest caz, se recomand\u0103 o \u00eenregistrare separat\u0103 a unei m\u0103rci verbale \u0219i a unei m\u0103rci figurative. Aceast\u0103 procedur\u0103 are avantajul c\u0103 protec\u021bia m\u0103rcii, cel pu\u021bin a p\u0103r\u021bii verbale, continu\u0103 s\u0103 existe dac\u0103 partea grafic\u0103 se modific\u0103.  <\/p>\n\n<p class=\"wp-block-paragraph\">Un lucru similar este valabil \u0219i \u00een cazul \u00een care partea verbal\u0103 a m\u0103rcii verbale-figurative nu este susceptibil\u0103 de protec\u021bie. Chiar \u0219i atunci, este de preferat o marc\u0103 figurativ\u0103 pur\u0103, dac\u0103 partea verbal\u0103 \u0219i partea figurativ\u0103 pot fi separate clar. Astfel, hotelul de wellness ar putea trece ulterior f\u0103r\u0103 probleme la o alt\u0103 denumire de hotel, f\u0103r\u0103 a risca protec\u021bia m\u0103rcii logo-ului.  <\/p>\n\n<p class=\"wp-block-paragraph\">\u00centrebarea cu privire la ce <a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-marcilor\/tipuri-de-marci\/\">tip de marc\u0103<\/a> este de preferat, joac\u0103 un rol central \u00een procesul de consultan\u021b\u0103 \u00een cazul m\u0103rcilor cu elemente verbale \u0219i figurative. \u00cen multe cazuri, din motive strategice, merit\u0103 luat\u0103 \u00een considerare o adaptare. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-abgrenzung-zur-wortmarke\">Delimitare de marca verbal\u0103<\/h2>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-marcilor\/marca-verbala\/\">Marca verbal\u0103<\/a> pur\u0103, spre deosebire de marca verbal\u0103-figurativ\u0103, nu con\u021bine elemente de design. \u00cen schimb, marca verbal\u0103 const\u0103 exclusiv din text. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-abgrenzung-zur-bildmarke\">Delimitare de marca figurativ\u0103<\/h2>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-marcilor\/marca-figurativa\/\">Marca figurativ\u0103<\/a> pur\u0103, spre deosebire de marca verbal\u0103-figurativ\u0103, nu con\u021bine elemente ale unei m\u0103rci verbale, adic\u0103 niciun caracter tipografic care poate fi con\u021binut \u00eentr-o marc\u0103 verbal\u0103.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-andere-markenarten\">Alte tipuri de m\u0103rci<\/h2>\n\n<p class=\"linkboxes wp-block-paragraph\"><a href=\"https:\/\/marketingrecht.eu\/wortmarke\/\">M\u0103rci verbale<\/a> <a href=\"https:\/\/marketingrecht.eu\/bildmarke\/\">M\u0103rci figurative<\/a> <a href=\"https:\/\/marketingrecht.eu\/wort-bild-marke\/\">M\u0103rci verbale-figurative<\/a> <a href=\"https:\/\/marketingrecht.eu\/farbmarke\/\">M\u0103rci de culoare<\/a> <a href=\"https:\/\/marketingrecht.eu\/3d-marken\/\">M\u0103rci 3D \/ M\u0103rci de form\u0103<\/a> <a href=\"https:\/\/marketingrecht.eu\/positionsmarke\/\">M\u0103rci de pozi\u021bie<\/a> <a href=\"https:\/\/marketingrecht.eu\/mustermarke\/\">M\u0103rci de model<\/a> <a href=\"https:\/\/marketingrecht.eu\/klangmarke-hoermarke\/\">M\u0103rci sonore \/ M\u0103rci auditive<\/a> <a href=\"https:\/\/marketingrecht.eu\/kennfadenmarke\/\">M\u0103rci de fir de identificare<\/a> <a href=\"https:\/\/marketingrecht.eu\/hologrammmarke\/\">M\u0103rci holografice<\/a> <a href=\"https:\/\/marketingrecht.eu\/bewegungsmarke\/\">M\u0103rci de mi\u0219care<\/a> <a href=\"https:\/\/marketingrecht.eu\/multimediamarken\/\">M\u0103rci multimedia<\/a> <a href=\"https:\/\/marketingrecht.eu\/sonstige-marken\/\">Alte m\u0103rci<\/a><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kosten-einer-wort-bild-marke\">Costurile unei m\u0103rci verbale-figurative<\/h2>\n\n<p class=\"wp-block-paragraph\">Dori\u021bi s\u0103 \u00eenregistra\u021bi o marc\u0103 verbal\u0103-figurativ\u0103? Atunci sunte\u021bi la locul potrivit! <\/p>\n\n<p class=\"wp-block-paragraph\">O prezentare general\u0103 a costurilor \u0219i taxelor poate fi g\u0103sit\u0103 \u00een <a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-marcilor\/pachete-de-protectie-a-marcii\/\">pachetele noastre de protec\u021bie a m\u0103rcii<\/a> cu pre\u021buri fixe.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"Ce este o marc\u0103 verbal\u0103-figurativ\u0103? Marca verbal\u0103-figurativ\u0103 este format\u0103 din elemente ale unei m\u0103rci verbale \u0219i, de asemenea, ale unei m\u0103rci figurative. Dintr-o marc\u0103 verbal\u0103 devine deja o marc\u0103 verbal\u0103-figurativ\u0103, &#8230;","protected":false},"author":1,"featured_media":0,"parent":42434,"menu_order":83,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[785],"tags":[],"class_list":["post-42461","page","type-page","status-publish","hentry","category-dreptul-marcilor"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/ro\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Ce este o marc\u0103 verbal\u0103-figurativ\u0103? Marca verbal\u0103-figurativ\u0103 este format\u0103 din elemente ale unei m\u0103rci verbale \u0219i, de asemenea, ale unei m\u0103rci figurative. Dintr-o marc\u0103 verbal\u0103 devine deja o marc\u0103 verbal\u0103-figurativ\u0103, ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/42461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/comments?post=42461"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/42461\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/42434"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/media?parent=42461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/categories?post=42461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/tags?post=42461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}