{"id":42285,"date":"2021-05-30T19:45:42","date_gmt":"2021-05-30T17:45:42","guid":{"rendered":"https:\/\/harlander-partner.eu\/top-7-erori-in-dreptul-marcilor\/"},"modified":"2025-12-16T11:17:02","modified_gmt":"2025-12-16T10:17:02","slug":"top-7-erori-in-dreptul-marcilor","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/ro\/dreptul-marcilor\/top-7-erori-in-dreptul-marcilor\/","title":{"rendered":"Top 7 erori \u00een dreptul m\u0103rcilor"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Top 7 \u2013 Erori \u00een dreptul m\u0103rcilor<\/h2><ul><li><a href=\"#h-top-7-irrtumer-beim-markenschutz\" data-level=\"2\">Top 7 erori \u00een protec\u021bia m\u0103rcilor<\/a><\/li><li><a href=\"#h-konsequenzen-von-markenrechtsverletzungen\" data-level=\"2\">Consecin\u021bele \u00eenc\u0103lc\u0103rilor dreptului m\u0103rcilor<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<h2 class=\"wp-block-heading h2-whitespace\" id=\"h-top-7-irrtumer-beim-markenschutz\">Top 7 erori \u00een protec\u021bia m\u0103rcilor<\/h2>\n\n<p class=\"wp-block-paragraph\">Orice gre\u0219eal\u0103, oric\u00e2t de mic\u0103, v\u0103 poate costa marca.<\/p>\n\n<div class=\"wp-block-uagb-container uagb-block-3019fe8e alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-45819ab6\"><picture>\n\t\t<source srcset=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/top-7-irrtuemer-im-markenrecht-352x198.webp\" >\n\t\t<img decoding=\"async\" class=\"mr-picture-small\" src=\"https:\/\/harlander-partner.eu\/wp-content\/uploads\/top-7-irrtuemer-im-markenrecht.webp\" alt=\"Aceste \u0219apte erori pun \u00een pericol siguran\u021ba m\u0103rcii dumneavoastr\u0103. La noi pute\u021bi citi totul despre consecin\u021bele amare pentru compania dumneavoastr\u0103.\" >\n\t<\/picture>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-32585033\">\n<p class=\"wp-block-paragraph\">Am compilat Top 7 pentru dumneavoastr\u0103.<br\/><br\/>Sincer \u2013 la c\u00e2te \u00eentreb\u0103ri pute\u021bi r\u0103spunde corect?<\/p>\n<\/div>\n<\/div>\n\n<details class=\"wp-block-details faq\"><summary>Pot ignora legisla\u021bia privind m\u0103rcile dac\u0103 nu doresc s\u0103 \u00eenregistrez o marc\u0103?<\/summary>\n<p class=\"wp-block-paragraph\"><strong>Nu. <\/strong>S\u0103 presupunem c\u0103 v\u0103 numi\u021bi noua b\u0103utur\u0103 Coca-Cola, dar nu \u00eenregistra\u021bi o marc\u0103. A\u021bi avea serios speran\u021ba c\u0103 va merge bine? Bine\u00een\u021beles c\u0103 nu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De ce ar fi diferit dac\u0103, cu inten\u021bie sau din neglijen\u021b\u0103, \u00eenc\u0103lca\u021bi una dintre sutele de mii de alte m\u0103rci, f\u0103r\u0103 a \u00eenregistra dumneavoastr\u0103 \u00een\u0219iv\u0103 o marc\u0103? <strong>Dreptul m\u0103rcilor afecteaz\u0103 fiecare antreprenor \u0219i fiecare antreprenoare.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chiar \u0219i alegerea culorii ambalajului de ciocolat\u0103 \u00een fabrica de ciocolat\u0103 administrat\u0103 de proprietar poate duce la \u00eenc\u0103lc\u0103ri grave ale dreptului m\u0103rcilor.<\/p>\n<\/details>\n\n<details class=\"wp-block-details faq\"><summary>Pot a\u0219tepta cu marca mea p\u00e2n\u0103 c\u00e2nd noua mea ofert\u0103 ob\u021bine primele v\u00e2nz\u0103ri?<\/summary>\n<p class=\"wp-block-paragraph\"><strong>Nu.<\/strong> Toate semnele distinctive ale companiilor, bunurilor \u0219i serviciilor trebuie verificate <strong>\u00eenainte de lansarea pe pia\u021b\u0103<\/strong>. <strong>Dreptul m\u0103rcilor nu permite am\u00e2nare.<\/strong><br\/><br\/>Apropo de \u201ea am\u00e2na pe mai t\u00e2rziu\u201d. Cine lanseaz\u0103 noi bunuri sau servicii investe\u0219te o cantitate enorm\u0103 de <strong>timp \u0219i bani<\/strong> pentru a avea succes. Dori\u021bi s\u0103 risca\u021bi aceast\u0103 investi\u021bie rezolv\u00e2nd problemele juridice de baz\u0103 abia atunci c\u00e2nd compania merge bine?<br\/><br\/>Nu face\u021bi asta. Am v\u0103zut deja antreprenori \u0219i antreprenoare cu <strong>lacrimi \u00een ochi<\/strong>, deoarece concuren\u021bii lor, bine pozi\u021biona\u021bi din punct de vedere al dreptului de marc\u0103, le-au luat totul.<br\/><br\/>\u00cen cazul \u00eenc\u0103lc\u0103rilor drepturilor de marc\u0103, exist\u0103 riscul unei <strong>interdic\u021bii<\/strong> nelimitate \u00een timp, al <strong>pierderii totale a reputa\u021biei construite<\/strong> \u0219i al unor <strong>pl\u0103\u021bi mari de desp\u0103gubiri<\/strong>. Nici m\u0103car domeniul anterior nu mai poate fi redirec\u021bionat c\u0103tre noul domeniu.<\/p>\n<\/details>\n\n<details class=\"wp-block-details faq\"><summary>Pot proteja marca mea dac\u0103 nu exist\u0103 un nume identic?<\/summary>\n<p class=\"wp-block-paragraph\"><strong>Nu. <\/strong>O verificare a semnelor identice este insuficient\u0103. Depinde de <strong>riscul de confuzie<\/strong>. Aceasta \u00eenseamn\u0103 c\u0103 \u0219i termenii doar similari pot reprezenta un obstacol.<br\/><br\/>La evaluarea riscului de confuzie, trebuie luate \u00een considerare toate aspectele m\u0103rcii \u0219i ale claselor selectate. Exist\u0103 (f\u0103r\u0103 exagerare) mii de hot\u0103r\u00e2ri judec\u0103tore\u0219ti pe aceast\u0103 tem\u0103. <strong>Dreptul m\u0103rcilor nu poate fi rezolvat cu bun sim\u021b.<\/strong><br\/><br\/>Pentru a face lucrurile \u0219i mai complicate: invers, \u00een anumite condi\u021bii, chiar \u0219i termenii identici pot fi complet lipsi\u021bi de probleme. <strong><br\/><\/strong><br\/>Miro, Myrro, Wiro, Xiro, Siroo \u2013 cu ce argumente a\u021bi evalua riscul de confuzie \u00eentre aceste m\u0103rci?<\/p>\n<\/details>\n\n<details class=\"wp-block-details faq\"><summary>C\u0103utarea similarit\u0103\u021bilor trebuie efectuat\u0103 doar \u00een clasele dorite?<\/summary>\n<p class=\"wp-block-paragraph\"><strong>Nu. <\/strong>Un risc de confuzie poate exista \u0219i \u00eentre m\u0103rcile din clase diferite. Prin urmare, trebuie luate \u00een considerare interac\u021biunile dintre clase.<br\/><br\/>Este simplu \u00een cazul claselor care prezint\u0103 similitudini evidente, de ex. clasa 9 software \u0219i clasa 42 servicii IT. O marc\u0103 pentru un software din clasa 9 necesit\u0103, a\u0219adar, \u0219i o cercetare \u00een clasa 42 \u2013 \u0219i \u00een p\u00e2n\u0103 la \u00eenc\u0103 cinci clase.<br\/><br\/>Ceea ce este necesar \u0219i util difer\u0103 adesea chiar \u0219i \u00eentre companiile din domenii de activitate foarte similare. Prin urmare, nu exist\u0103 \u00eenc\u0103 un instrument automat pentru selectarea tuturor claselor care trebuie incluse. <strong>Dreptul m\u0103rcilor este foarte mult legat de cazul individual.<\/strong><br\/><br\/>\u0218ti\u021bi de c\u00e2te clase ar putea avea nevoie un v\u00e2nz\u0103tor de biciclete \u2013 deci nu o profesie deosebit de complicat\u0103? <\/p>\n<\/details>\n\n<details class=\"wp-block-details faq\"><summary>Protejeaz\u0103 o cercetare \u00een registrul m\u0103rcilor \u00eempotriva \u00eenc\u0103lc\u0103rii drepturilor anterioare?<\/summary>\n<p class=\"wp-block-paragraph\"><strong>Nu. <\/strong>Cercetarea \u00een registrul m\u0103rcilor este un \u00eenceput bun. Cu toate acestea, o marc\u0103 are \u0219i aspecte de drept corporativ, drept de autor, drept de design \u0219i drept concuren\u021bial.<br\/><br\/>Cine verific\u0103 o marc\u0103 doar din punct de vedere al dreptului m\u0103rcilor, risc\u0103 \u00een continuare totul. <strong>Protec\u021bia m\u0103rcilor are nevoie de mai mult dec\u00e2t dreptul m\u0103rcilor.<\/strong><br\/><br\/>Prin urmare, pentru o marc\u0103 UE, trebuie c\u0103utate 29 de registre de m\u0103rci, 27 de registre ale companiilor, precum \u0219i nenum\u0103rate alte baze de date pentru denumiri comerciale, nume de produse, desene \u0219i titluri protejate de drepturi de autor \u00een 27 de state. Ave\u021bi instrumentele necesare pentru asta?<\/p>\n<\/details>\n\n<details class=\"wp-block-details faq\"><summary>La ce bun toate astea? Dac\u0103 marca mea este \u00eenregistrat\u0103, atunci sunt \u00een siguran\u021b\u0103, nu-i a\u0219a?<\/summary>\n<p class=\"wp-block-paragraph\"><strong>Nu. <\/strong>Oficiul de m\u0103rci nu verific\u0103 dac\u0103 marca dumneavoastr\u0103 \u00eencalc\u0103 drepturi anterioare. Chiar dac\u0103 depune\u021bi o marc\u0103 care este \u00een mod clar deja \u00eenregistrat\u0103 \u0219i \u00eencalc\u0103 drepturi anterioare, Oficiul de m\u0103rci ar efectua \u00eenregistrarea m\u0103rcii dumneavoastr\u0103.<br\/><br\/>Nu este sarcina Oficiului de m\u0103rci s\u0103 v\u0103 informeze despre \u00eenc\u0103lc\u0103rile drepturilor. <strong>Aceasta este sarcina avoca\u021bilor specializa\u021bi \u00een m\u0103rci.<\/strong><br\/><br\/>Aparentul succes \u201emarca \u00eenregistrat\u0103\u201d nu v\u0103 ofer\u0103 nicio protec\u021bie \u00eempotriva drepturilor anterioare \u2013 acest lucru este asigurat exclusiv de o <strong>verificare juridic\u0103 cuprinz\u0103toare<\/strong> \u00eenainte de \u00eenregistrarea m\u0103rcii. Chiar dori\u021bi s\u0103 \u00eencerca\u021bi singur?<\/p>\n<\/details>\n\n<details class=\"wp-block-details faq\"><summary>Ce pot face singur?<\/summary>\n<p class=\"wp-block-paragraph\"><strong>C\u00e2teva.<\/strong> O cercetare prealabil\u0103 pe Google pentru m\u0103rci identice din industria dumneavoastr\u0103 este o idee bun\u0103. Dac\u0103 exist\u0103 un concurent cu acela\u0219i nume \u00een \u021bara dumneavoastr\u0103, atunci acesta este adesea un factor decisiv.<br\/><br\/>Verifica\u021bi suplimentar dac\u0103 mai este disponibil un domeniu adecvat pentru marca dumneavoastr\u0103 dorit\u0103. Datorit\u0103 numeroaselor extensii de domeniu noi, acesta este adesea cazul. <br\/><br\/>Dar acest lucru nu este neap\u0103rat necesar. La cerere, oferim \u00een cadrul pachetelor noastre de protec\u021bie a m\u0103rcii, f\u0103r\u0103 costuri suplimentare, o verificare rapid\u0103 ini\u021bial\u0103, inclusiv clasamentul, pentru p\u00e2n\u0103 la trei nume de marc\u0103. Verificarea detaliat\u0103 se efectueaz\u0103 apoi doar pentru candidatul cu cele mai mari \u0219anse.<\/p>\n<\/details>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eProtec\u021bia m\u0103rcii pare tentant de simpl\u0103. Motto: o scurt\u0103 c\u0103utare pe Google \u00een registrul m\u0103rcilor \u0219i asta e tot. <br> <br>Aceast\u0103 concep\u021bie gre\u0219it\u0103 face ca mul\u021bi oameni s\u0103-\u0219i piard\u0103 marca construit\u0103 cu greu.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-konsequenzen-von-markenrechtsverletzungen\">Consecin\u021bele \u00eenc\u0103lc\u0103rilor dreptului m\u0103rcilor<\/h2>\n\n<p class=\"wp-block-paragraph\">Cabinetul nostru de avocatur\u0103 este contactat de mai multe ori pe an de persoane disperate, deoarece \u00ee\u0219i <strong>pierd marca<\/strong> pe care au <strong>\u00eenregistrat-o singuri<\/strong> \u0219i pe care au construit-o cu greu. Motiv: un alt proprietar de marc\u0103 are drepturi anterioare.<\/p>\n\n<p class=\"exclamationmark wp-block-paragraph\"><strong>Deosebit de amar:<\/strong> Adesea, cererea de \u00eencetare nu sose\u0219te imediat dup\u0103 \u00eenceperea activit\u0103\u021bii comerciale, ci abia dup\u0103 ani de activitate de construc\u021bie \u2013 c\u00e2nd marca este suficient de mare pentru a fi observat\u0103 de proprietarul ini\u021bial al m\u0103rcii.<\/p>\n\n<p class=\"exclamationmark wp-block-paragraph\"><strong>Consecin\u021be dure:<\/strong> Odat\u0103 ce proprietarul anterior al m\u0103rcii a descoperit \u00eenc\u0103lcarea \u0219i a trimis o notificare de \u00eencetare, pierderea m\u0103rcii este de obicei inevitabil\u0103. Cine nu \u0219i-a f\u0103cut temele \u00eenainte de \u00eenregistrare, nu mai are practic nicio \u0219ans\u0103 mai t\u00e2rziu.<\/p>\n\n<p class=\"exclamationmark wp-block-paragraph\"><strong>Costuri ruin\u0103toare:<\/strong> Distrugerea tuturor m\u0103rfurilor etichetate cu marca, eliminarea m\u0103rcii de pe toate documentele comerciale, \u00eencetarea utiliz\u0103rii domeniului, plata redeven\u021belor de licen\u021b\u0103 pentru \u00eenc\u0103lcarea m\u0103rcii, publicarea hot\u0103r\u00e2rii pe site-ul web \u0219i \u00een ziare, plata onorariilor avoca\u021bilor. Poate compania dumneavoastr\u0103 s\u0103 fac\u0103 fa\u021b\u0103 la asta?<\/p>\n\n<p class=\"exclamationmark wp-block-paragraph\"><strong>Face\u021bi mai bine:<\/strong> discuta\u021bi cu noi.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"Top 7 erori \u00een protec\u021bia m\u0103rcilor Orice gre\u0219eal\u0103, oric\u00e2t de mic\u0103, v\u0103 poate costa marca. Am compilat Top 7 pentru dumneavoastr\u0103. Sincer \u2013 la c\u00e2te \u00eentreb\u0103ri pute\u021bi r\u0103spunde corect? Consecin\u021bele &#8230;","protected":false},"author":1,"featured_media":42286,"parent":42434,"menu_order":62,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[785,910],"tags":[],"class_list":["post-42285","page","type-page","status-publish","has-post-thumbnail","hentry","category-dreptul-marcilor","category-pagini-de-destinatie"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/top-7-irrtuemer-im-markenrecht.webp",1920,1080,false],"thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/top-7-irrtuemer-im-markenrecht-100x100.webp",100,100,true],"medium":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/top-7-irrtuemer-im-markenrecht-800x450.webp",800,450,true],"medium_large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/top-7-irrtuemer-im-markenrecht.webp",1920,1080,false],"large":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/top-7-irrtuemer-im-markenrecht.webp",1920,1080,false],"1536x1536":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/top-7-irrtuemer-im-markenrecht.webp",1536,864,false],"2048x2048":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/top-7-irrtuemer-im-markenrecht.webp",1920,1080,false],"336x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/top-7-irrtuemer-im-markenrecht-336x189.webp",336,189,true],"352x":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/top-7-irrtuemer-im-markenrecht-352x198.webp",352,198,true],"woocommerce_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/top-7-irrtuemer-im-markenrecht-300x300.webp",300,300,true],"woocommerce_single":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/top-7-irrtuemer-im-markenrecht-600x338.webp",600,338,true],"woocommerce_gallery_thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/top-7-irrtuemer-im-markenrecht-100x100.webp",100,100,true],"yarpp-thumbnail":["https:\/\/harlander-partner.eu\/wp-content\/uploads\/top-7-irrtuemer-im-markenrecht-120x120.webp",120,120,true]},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/ro\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Top 7 erori \u00een protec\u021bia m\u0103rcilor Orice gre\u0219eal\u0103, oric\u00e2t de mic\u0103, v\u0103 poate costa marca. Am compilat Top 7 pentru dumneavoastr\u0103. Sincer \u2013 la c\u00e2te \u00eentreb\u0103ri pute\u021bi r\u0103spunde corect? Consecin\u021bele ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/42285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/comments?post=42285"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/42285\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/42434"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/media\/42286"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/media?parent=42285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/categories?post=42285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/tags?post=42285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}