{"id":42147,"date":"2020-08-02T20:01:10","date_gmt":"2020-08-02T18:01:10","guid":{"rendered":"https:\/\/harlander-partner.eu\/marca-figurativa\/"},"modified":"2025-11-25T12:47:41","modified_gmt":"2025-11-25T11:47:41","slug":"marca-figurativa","status":"publish","type":"page","link":"https:\/\/harlander-partner.eu\/ro\/dreptul-marcilor\/marca-figurativa\/","title":{"rendered":"Marc\u0103 figurativ\u0103"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Marc\u0103 figurativ\u0103<\/h2><ul><li><a href=\"#h-was-ist-eine-bildmarke\" data-level=\"2\">Ce este o marc\u0103 figurativ\u0103?<\/a><\/li><li><a href=\"#h-anpassungen-an-den-zeitgeist\" data-level=\"2\">Adapt\u0103ri la spiritul vremii<\/a><\/li><li><a href=\"#h-abgrenzung-zu-anderen-markenarten\" data-level=\"2\">Delimitarea de alte tipuri de m\u0103rci<\/a><\/li><li><a href=\"#h-andere-markenarten\" data-level=\"2\">Alte tipuri de m\u0103rci<\/a><\/li><li><a href=\"#h-kosten-einer-bildmarke\" data-level=\"2\">Costul unei m\u0103rci figurative<\/a><\/li><\/ul><\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-was-ist-eine-bildmarke\">Ce este o marc\u0103 figurativ\u0103?<\/h2>\n\n<p class=\"wp-block-paragraph\">O <strong>marc\u0103 figurativ\u0103<\/strong> este alc\u0103tuit\u0103 din reprezent\u0103ri grafice \u0219i picturale bidimensionale. O <strong>marc\u0103 figurativ\u0103<\/strong> nu con\u021bine elemente ale unei m\u0103rci verbale, adic\u0103 f\u0103r\u0103 litere latine, f\u0103r\u0103 cifre \u0219i f\u0103r\u0103 semne de punctua\u021bie \u0219i caractere speciale permise pentru o marc\u0103 verbal\u0103. <\/p>\n    <div class=\"mr-quote mrbg clearfix\">\n        <a class=\"mr-quote-person\" href=\"\/ueber-uns\/rechtsanwalt-peter-harlander\/\" title=\"Rechtsanwalt Peter Harlander\">\n            <img decoding=\"async\" class=\"mr-quote-person-img\" src=\"https:\/\/harlander-partner.eu\/wp-content\/themes\/harlander\/design\/ph100.webp\" width=\"100\"\n                 height=\"100\" loading=\"lazy\" alt=\"Rechtsanwalt Peter Harlander\">\n            <span class=\"mr-quote-person-text\">\n            Peter Harlander<br>\n            <span class=\"mr-quote-person-function\">Harlander &amp; Partner Rechtsanw\u00e4lte<\/span>\n        <\/span>\n        <\/a>\n        <span class=\"mr-quote-content\">\u201eDer Hauptanwendungsfall f\u00fcr reine Bildmarken sind rein grafische Logos. Aber auch Fotos oder Teile von Fotos k\u00f6nnten als Bildmarke gesch\u00fctzt werden.\u201c<\/span>\n    <\/div>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-anpassungen-an-den-zeitgeist\">Adapt\u0103ri la spiritul vremii<\/h2>\n\n<p class=\"wp-block-paragraph\">Problematice sunt \u2013 ca \u00een cazul tuturor <a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-marcilor\/\">tipurilor de m\u0103rci<\/a> \u2013 modific\u0103rile ulterioare. \u00cen special, logo-urile sunt adesea adaptate grafic la spiritul vremii. At\u00e2ta timp c\u00e2t relansarea grafic\u0103 este doar moderat\u0103, adic\u0103 logo-ul este recunoscut la prima vedere ca o muta\u021bie minor\u0103 a logo-ului original, protec\u021bia logo-ului original se extinde \u0219i asupra muta\u021biei.  <\/p>\n\n<p class=\"wp-block-paragraph\">Cu toate acestea, dac\u0103 designul noului logo se \u00eendep\u0103rteaz\u0103 prea mult de designul logo-ului protejat, atunci ar trebui \u00eenregistrat\u0103 o nou\u0103 marc\u0103. Acest lucru poate fi extrem de problematic din punct de vedere juridic, dac\u0103 \u00eentre timp au fost \u00eenregistrate m\u0103rci similare. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-abgrenzung-zu-anderen-markenarten\">Delimitarea de alte tipuri de m\u0103rci<\/h2>\n\n<p class=\"wp-block-paragraph\">Marca figurativ\u0103 este str\u00e2ns legat\u0103 de alte <a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-marcilor\/tipuri-de-marci\/\">forme de m\u0103rci<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">M\u0103rcile figurative care con\u021bin elemente ale unei m\u0103rci verbale, adic\u0103 litere, cifre sau semne de punctua\u021bie \u0219i caractere speciale permise pentru o marc\u0103 verbal\u0103, trebuie \u00eenregistrate ca <a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-marcilor\/marca-verbala-figurativa\/\">marc\u0103 verbal\u0103-figurativ\u0103<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Dac\u0103 nu se dore\u0219te protejarea unei forme bidimensionale, ci a unei forme tridimensionale, atunci trebuie \u00eenregistrat\u0103 o marc\u0103 tridimensional\u0103 (marc\u0103 3D).<\/p>\n\n<p class=\"wp-block-paragraph\">Culorile simple, f\u0103r\u0103 contur, trebuie \u00eenregistrate ca <a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-marcilor\/marca-de-culoare\/\">m\u0103rci de culoare<\/a>.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n\n<h2 class=\"wp-block-heading\" id=\"h-andere-markenarten\">Alte tipuri de m\u0103rci<\/h2>\n\n<p class=\"linkboxes wp-block-paragraph\"><a href=\"https:\/\/marketingrecht.eu\/wortmarke\/\">M\u0103rci verbale<\/a> <a href=\"https:\/\/marketingrecht.eu\/bildmarke\/\">M\u0103rci figurative<\/a> <a href=\"https:\/\/marketingrecht.eu\/wort-bild-marke\/\">M\u0103rci verbale-figurative<\/a> <a href=\"https:\/\/marketingrecht.eu\/farbmarke\/\">M\u0103rci de culoare<\/a> <a href=\"https:\/\/marketingrecht.eu\/3d-marken\/\">M\u0103rci 3D \/ M\u0103rci de form\u0103<\/a> <a href=\"https:\/\/marketingrecht.eu\/positionsmarke\/\">M\u0103rci de pozi\u021bie<\/a> <a href=\"https:\/\/marketingrecht.eu\/mustermarke\/\">M\u0103rci de model<\/a> <a href=\"https:\/\/marketingrecht.eu\/klangmarke-hoermarke\/\">M\u0103rci sonore \/ M\u0103rci auditive<\/a> <a href=\"https:\/\/marketingrecht.eu\/kennfadenmarke\/\">M\u0103rci de fir de identificare<\/a> <a href=\"https:\/\/marketingrecht.eu\/hologrammmarke\/\">M\u0103rci holografice<\/a> <a href=\"https:\/\/marketingrecht.eu\/bewegungsmarke\/\">M\u0103rci de mi\u0219care<\/a> <a href=\"https:\/\/marketingrecht.eu\/multimediamarken\/\">M\u0103rci multimedia<\/a> <a href=\"https:\/\/marketingrecht.eu\/sonstige-marken\/\">Alte m\u0103rci<\/a><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kosten-einer-bildmarke\">Costul unei m\u0103rci figurative<\/h2>\n\n<p class=\"wp-block-paragraph\">Dori\u021bi s\u0103 \u00eenregistra\u021bi o marc\u0103 figurativ\u0103? Atunci sunte\u021bi la locul potrivit! <\/p>\n\n<p class=\"wp-block-paragraph\">O prezentare general\u0103 a costurilor \u0219i taxelor poate fi g\u0103sit\u0103 \u00een <a href=\"https:\/\/harlander-partner.eu\/ro\/dreptul-marcilor\/pachete-de-protectie-a-marcii\/\">pachetele noastre de protec\u021bie a m\u0103rcii<\/a> cu pre\u021buri fixe.<\/p>\n<a class=\"mr-cta-link mr-cta-button-cal\" href=\"#h2-booking\" title=\"Consulta\u021bie ini\u021bial\u0103 gratuit\u0103\"><span class=\"mr-cta-link-normal\">Alege\u021bi acum data dorit\u0103:<\/span><span class=\"mr-cta-link-bold\">Consulta\u021bie ini\u021bial\u0103 gratuit\u0103<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"Ce este o marc\u0103 figurativ\u0103? O marc\u0103 figurativ\u0103 este alc\u0103tuit\u0103 din reprezent\u0103ri grafice \u0219i picturale bidimensionale. O marc\u0103 figurativ\u0103 nu con\u021bine elemente ale unei m\u0103rci verbale, adic\u0103 f\u0103r\u0103 litere latine, &#8230;","protected":false},"author":1,"featured_media":0,"parent":42434,"menu_order":82,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[785],"tags":[],"class_list":["post-42147","page","type-page","status-publish","hentry","category-dreptul-marcilor"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"336x":false,"352x":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"yarpp-thumbnail":false},"uagb_author_info":{"display_name":"Peter Harlander","author_link":"https:\/\/harlander-partner.eu\/ro\/author\/secondpromotion\/"},"uagb_comment_info":0,"uagb_excerpt":"Ce este o marc\u0103 figurativ\u0103? O marc\u0103 figurativ\u0103 este alc\u0103tuit\u0103 din reprezent\u0103ri grafice \u0219i picturale bidimensionale. O marc\u0103 figurativ\u0103 nu con\u021bine elemente ale unei m\u0103rci verbale, adic\u0103 f\u0103r\u0103 litere latine, ...","_links":{"self":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/42147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/comments?post=42147"}],"version-history":[{"count":0,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/42147\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/pages\/42434"}],"wp:attachment":[{"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/media?parent=42147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/categories?post=42147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harlander-partner.eu\/ro\/wp-json\/wp\/v2\/tags?post=42147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}